Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

PrettyBe Strawberry Shower Gel 1000ml

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PrettyBe Strawberry Shower Gel 1000ml

Indulge in the sweet, fruity fragrance of Pretty Be Strawberry Shower Gel, a 1000ml formula designed to refresh and hydrate your skin. Infused with natural strawberry extract, this shower gel provides deep cleansing while delivering essential moisture. Rich in antioxidants, strawberry helps to brighten and protect the skin, leaving it soft, smooth, and radiant. The delightful, fresh scent of strawberries lingers, making your shower experience both rejuvenating and refreshing. Perfect for daily use, this shower gel is suitable for all skin types, especially dry or dull skin.

45 AED

20% OFF

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Pear Oil Essential Oils for Brightening and Moisturising 118ml

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Dr.Meinaier Pure Pear Oil Essential Oils for Brightening and Moisturising 118ml

Pear Oil: Rich in vitamin D and protein, it is a good moisturizing and moisturizing oil, which can maintain skin moisture, prevent wrinkles, and soften the skin. It is suitable for mature and aging skin. It is often used for facial, body massage, and hair maintenance.

20 AED

9% OFFFeatured

Olive Babies Nourishing Nursery Lotion 414ml

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Olive Babies Nourishing Nursery Lotion 414ml

Help your baby’s skin stay naturally healthy with Olive Babies Nourishing Nursery Lotion. This nourishing blend of argan oil and oatmeal helps gently moisturize, soothe and comfort your little one’s precious skin. The phthalate-free, paraben-free and mineral oil-free formula makes massage time a precious bonding experience for you and your little baby.

100 AED

17% OFFFeatured

Radiance7 Exfoliating and Brightening Soap 230gm

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Radiance7 Exfoliating and Brightening Soap 230gm

Its formulation made with the help of Sunflower Seed Oil, Cucumis Seed Extract, this antiseptic soap nourishes, softens, exfoliates and clarifies your skin making it more attractive and seductive.

25 AED

6% OFFFeatured

Tree Hut Moroccan Rose Foaming Gel Wash 532ml

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Tree Hut Moroccan Rose Foaming Gel Wash 532ml

Tree Hut Moroccan Rose Foaming Gel Wash is a luxurious, gentle cleanser designed to elevate your daily shower experience. Infused with the essence of Moroccan rose, this 532ml gel wash creates a rich, foamy lather that effectively removes dirt and impurities while hydrating and nourishing the skin. The soothing scent of rose provides a calming aromatherapy experience, making it perfect for a refreshing start to your day or a relaxing evening ritual. Enriched with natural ingredients, this gel wash leaves your skin feeling soft, smooth, and delicately fragranced, promoting a radiant and healthy glow. Ideal for all skin types, it’s a must-have addition to your skincare routine.

Highlights

Enjoy a luxurious foaming gel wash experience with the Tree Hut Moroccan Rose formula
This product comes in a generous size of 532ml for long-lasting use
The gel wash is infused with Moroccan rose for a soothing and fragrant cleansing
Perfect for daily use to help maintain skin’s natural moisture balance
Formulated to gently cleanse while leaving the skin feeling refreshed and revitalized

80 AED

4% OFFFeatured

LightenUp Anti-Aging Lightening Serum 30ml

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LightenUp Anti-Aging Lightening Serum 30ml

The LightenUp Anti-Aging Lightening Serum is a potent formulated serum.

Shea butter has anti-inflammatory and anti-healing properties. It can condition, soothe, and tone your skin. This LightenUp Anti-Aging Lightening Serum is formulated to promote a clearer, brighter even skin tone. Rich with Argan Oil and Shea Butter, this serum deeply hydrates skin leaving it supple and dewy.

Directions: Apply on dry skin, preferably at night. Use a minimum SPF 30 sun protection every morning to maintain an even skin tone and prevent further skin discoloration.

Ingredients: Water Purified, EDTA, Monopropylene, Glycol, Glycerin, Humectants, Phenoxyethanol, Ascorbic Acid, Sodium, Metabisulfite, Sodium Sulfite, Allantoin, HCA, Fragrance, BHT I, Argan Oil.

120 AED

10% OFFFeatured

Lotion, Skin Care, Spot Corrector

DH7 Paris Kids & Baby Boy Body Extra Moisturize Milk 1000ml

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DH7 Paris | Kids & Baby Boy Body Extra Moisturize Milk 1000ml

DH7 Baby Boy Body Milk is formulated to moisturize and suit perfectly baby needs.Liste INCI : Aqua, Paraffinum Liquidum, Hydrogenated Palm Glycerides, Prunus Dulcis, Ceteareth 20, Glycerin, Ceteareth-12, Cetearyl Alcohol, Palmitic Acid, Stearic Acid, Phenoxyethanol, Methyl Paraben, Ethylparaben, Butylparaben, Propyl Paraben, Isobutylparaben, Carbomer, Triethanolamine, Benzyl Alcohol,

180 AED

8% OFFFeatured

EOS Shea Better Cashmere Body Wash Fresh & Cozy 473ml

EOS Shea Better Cashmere Body Wash Fresh & Cozy 473ml

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EOS Shea Better Cashmere Body Wash Fresh & Cozy 473ml

Cashmere Smooth Skin

This pH-balanced creamy gel body wash lathers into a luxurious foam to gently cleanse from head to toe, leaving skin feeling cashmere smooth.

Fresh + Cozy

Morning light, dewy cassis & sheer musk.

Say Hello To…

caring clean
healthy-looking skin
velvety-soft skin
cruelty-free

Say Goodbye To…

harsh formulas
dryness, stripping
tight skin
sticky residue

Suggested use

Lather up & embrace your inner shower thoughts.

Other ingredients

Water/eau, sodium c14-16 olefin sulfonate, glycerin, sodium laureth sulfate, cocamidopropyl betaine, fragrance/parfum, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) butter, butyrospermum parkii (shea) oil, helianthus annuus (sunflower) seed oil, cetyl alcohol, lauramide mipa, glycol distearate, guar hydroxypropyltrimonium chloride, phenoxyethanol, ethylhexylglycerin, disodium edta, sodium chloride, sodium bicarbonate, sodium benzoate, sodium citrate, peg-150 pentaerythrityl tetrastearate, acrylates copolymer, polysorbate 20, tocopheryl acetate, citric acid, alpha-isomethyl ionone, hexyl cinnamal.

110 AED

3% OFFFeatured

Advanced Korean Skin Bright & Clear Body Lotion Papaya & Mulberry 500ml

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Advanced Korean Skin Bright & Clear Body Lotion Papaya & Mulberry 500ml

Experience the power of Korean skincare with our Bright & Clear Body Lotion, crafted for a radiant, even-toned complexion. Infused with advanced brightening ingredients like niacinamide and naturally soothing botanical extracts, this luxurious lotion works to:

Brighten & Even Skin Tone: Reduces the appearance of dark spots and pigmentation for visibly brighter skin.
Hydrate & Nourish: Enriched with hyaluronic acid and ceramides, it locks in moisture for silky-smooth, hydrated skin.
Gentle, Yet Effective: Formulated with a lightweight, non-greasy texture that absorbs quickly without clogging pores.

Perfect for daily use, this body lotion is suitable for all skin types, including sensitive skin. Achieve glowing, healthy skin with every application.

Your journey to luminous skin starts he

185 AED

13% OFFFeatured

Valera Korean Rice Face and Body Scrub 521ml

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Valera Korean Rice Face and Body Scrub 521ml

35 AED

PRODUCTS ON SALES

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11% OFFFeatured

Gluta Secret Exfoliating & Clarifying Shower Gel 700ml

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Gluta Secret Exfoliating & Clarifying Shower Gel 700ml

Thanks to its formula rich in glutathione and carrot oil, GLUTA SECRET Face Cream ensures.clear, fresh and radiant skin. This treatment gets rid of hyperpigmentation spots on the skin and protects you against bad weather (Sun, dust, etc.). Ideal for black and mixed skin. Keep out of the reach of children.

40 AED

8% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Dr. Rashel Soap to Shorten & Tighten the vagina & Restore Moisture 100g

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Dr. Rashel Soap to Shorten & Tighten the vagina & Restore Moisture 100g

Dr. Rashel sterile soap for women is anti-itch and gentle on the skin and ideal for controlling unwanted odors in the sensitive area

Dr. Rachel’s gentle soap works to remove odors resulting from sweating and candida bacteria that cause unwanted odors.

How to use:

Wash the external area around the vagina while showering for 1-2 minutes

Then rinse the area with water

Use daily and periodically

60 AED

20% OFF

Carotone Light & Natural Sun Protection Brightening Cream 30ml

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Carotone Light & Natural Sun Protection Brightening Cream 30ml

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

20 AED

20% OFFFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Yong Chin Sun Protection Lip Care 3.8gm

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Yong Chin Sun Protection Lip Care 3.8gm

Long-lasting moisture for your lips for 24h

YC Essential Lip Care is a Sun Protection with Vitamin E & Aloe Vera that protects lips from sun expose. An intensive formula helps protects lips from UVA/UVB sun exposure that can cause of dryness, skin damage and aging. It helps nourish, provide long-lasting moisture to protect lips from drying out in all seasons. This formula leaves lips feeling soft, looking smooth and healthy younger.

How to use:

Apply on lips as often as needed. Use alone as a lips moisturizer or use before applying color lipstick for smoother and more beautiful color.

20 AED

13% OFFFeatured

Skin Doctor Papaya Whitening Scrub For Face & Body 500gm

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Skin Doctor Papaya Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Papaya which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

22% OFFFeatured

ORS Olive Oil Moisture Restore Creamy Aloe Shampoo Infused With Aleo Vera 370ml

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Ors Olive Oil Moisture Restore Creamy Aloe Shampoo Infused With Aleo Vera 370ml

The ORS Olive Oil Creamy Aloe Shampoo gently cleanses, leaving hair tangle free and soft. Formulated with Olive Oil, Aloe Vera, and Panthenol to remove buildup, moisturize and impart Add Shine. Suitable for all hair types. Key Features

Deep yet gentle cleansing for relaxed hair

Removes dull relaxer build-up

Detangles while adding shine and luster Perfect For

Anyone lacking shine, moisture, softness or experiences overly tangled hair Recommended Use

As a neutralizing shampoo. As a weekly shampoo Directions

Work the desired amount into wet hair, massaging to create a rich lather. Rinse thoroughly and repeat application as needed. Follow with the ORS conditioner suited for individual hair needs.

35 AED

12% OFFFeatured

Cococare Shea Butter Cream 110gm

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Cococare Shea Butter Cream 110gm

Shea Butter Cream gives your skin complete nourishment and superior protection.

This cream is delicately formulated with natural shea butter to help treat dryness.

Evens skin tone and maintains its natural color Organic Suitable for dry and sensitive skin.

Give your skin the hydration, vitality, and freshness it deserves.

75 AED

14% OFFFeatured

ActiveX Collagen Mud Mask 500ml

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ActiveX Collagen Mud Mask 500ml

Restore your skin’s elasticity and hydration with ActiveX Facial Mud Mask 500ml in the Collagen variant. This enriching mud mask is formulated with collagen, known for its firming and hydrating properties. It helps to improve skin elasticity, reduce the appearance of fine lines and wrinkles, and promote a youthful complexion. Embrace the power of ActiveX Facial Mud Mask Collagen for firmer, more radiant skin.

30 AED

14% OFFFeatured

Hair Treatment, Scrubs, Skin Care

Skin Doctor Coffee Face & Body Scrub 200ml

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30 AED

18% OFFFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment, Shampoo

Skin Doctor Avocado Hot Oil Hair Treatment 1000ml

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Skin Doctor Avocado Hot Oil Hair Treatment 1000ml

Deeply repairing Skin Doctor Avocado Hot Oil Hair Treatment Mask strengthens the hair against all types of environmental damage and increases its resistance to breakage.

How to use: Apply generous amount of mask on wet hair strands, concentrating more on the ends and leave for 3 to 5 minutes, then rinse well with water.

45 AED

GIFT SET

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8% OFFFeatured

Doo Gro Mega Thick Anti-Thinning Growth Lotion 355ml

Hair Care, Hair Lotion

Doo Gro Mega Thick Anti-Thinning Growth Lotion 355ml

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Doo Gro Mega Thick Anti-Thinning Growth Lotion 355ml

Helps thicken and strengthen weak, damaged hair. Its special blend of shea butter, vitamins, beeswax and botanical thickeners moisturizes and detangles, while helping promote thick, strong, healthy hair. Helps protect and repair hair damaged by blow dryers, curling irons, and chemical treatments while leaving hair with a beautiful softness and natural shine. DOO GRO® Mega Thick® Lotion can be used on all types of hair including color treated, relaxed and braided.

Thickens & strengthens
Helps repair weak & damaged hair
Moisturizes & detangles
Shea butter, botanical thickeners, beeswax & vitamin enriched
Helps reduce breakage allowing hair to grow longer

Directions: SHAKE WELL BEFORE USING. Use daily or as often as needed. Apply to palm of hand and massage through hair. Using a wide tooth comb, gently comb hair. Do not rinse out. Style as usual.

60 AED

5% OFFFeatured

Conditioner, Hair Care

Petal Fresh Pure Grape Seed & Olive Oil Moisturizing Conditioner 335ml

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Petal Fresh Pure Grape Seed & Olive Oil Moisturizing Conditioner 335ml

Helps protect longevity of colortreated hair. Protects hair against environmental stressors including thermal styling, fluorescent lighting and the sun

Maintain ultravibrant color with Petal Fresh Pure Pomegranate and Acai Conditioner (Color Protection). The unique blend of Certified Organic Acai and tanninrich Pomegranate Extract helps bind color pi

Acai Acai is rich in omega 3, 6 and 9 and vitamins B, C and E, which is known for improving the health of the scalp, reducing hair loss.

Infused with essential oils. No harsh preservatives, parabens nor GMO’s. Safe for colored hair. Vegan and crueltyfree.

Pomegranate Pomegranate is known for its ability to strengthen the hair follicles and improve circulation to the scalp, stimulating hair growth.

95 AED

9% OFFFeatured

Joji Secret Young Milky Gluta Alpha Arbutin Body Lotion 500ml

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Joji Secret Young Milky Gluta Alpha Arbutin Body Lotion 500ml

50 AED

10% OFFFeatured

Pedicure Manicure, Personal Care

ActiveX Professional Cuticle Remover – Salon Nail Cuticle Softener for Manicure & Pedicure 1000ml

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ActiveX Professional Cuticle Remover – Salon Nail Cuticle Softener for Manicure & Pedicure 1000ml

Keep nails looking clean, polished, and professionally maintained with ActiveX Professional Cuticle Remover. Specially formulated to soften excess cuticles and dead skin around the nail contour, this salon-grade solution helps simplify manicure and pedicure treatments while improving overall nail appearance.

Designed for professional nail technicians, beauty salons, and home users seeking professional results, ActiveX Cuticle Remover works quickly to loosen overgrown cuticles, making them easier to push back and remove with minimal effort.

Key Benefits

Softens stubborn and overgrown cuticles
Helps remove excess dead skin around nails
Supports cleaner, more refined manicures and pedicures
Professional salon-grade formula
Easy application and fast action
Suitable for hand and foot nail care routines
Ideal for beauty salons and nail technicians
Large professional sizes for extended use

45 AED

17% OFFFeatured

Curcuma Method Lightening Shower Gel 500ml