Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

QV Baby Moisturising Cream 100gm

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QV Baby Moisturising Cream 100gm

QV Baby Dry Skin Moisturizing Cream is a rich and effective moisturizing cream specially designed for babies’ sensitive and dry skin. It consists of natural and safe ingredients such as Vaseline, sweet almond oil, shea butter, and vitamin E, making it suitable for sensitive skin.

Benefits and features:

Deeply moisturizes dry skin and maintains moisture for long periods.
It helps heal the skin from dryness from the inside and relieves irritation.
It does not contain any artificial fragrances or colours, making it suitable for sensitive skin.
It maintains moisture deep in the surface layers of the skin and protects it from external factors.
Does not cause clogged pores or allergies.
It gives your baby’s skin softness and shine.

How to use:

Apply a sufficient amount of cream to your baby’s skin.

Gently massage the cream into your baby’s skin until it is completely absorbed.

It can be used on the face and body.

75 AED

9% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Olive Babies Pure Petroleum Jelly with Olive Oil 400gm

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Olive Babies Pure Petroleum Jelly with Olive Oil 400gm

Nursery Skin Protectant is made with naturally derived ingredients such as olive oil, argan oil, and shea butter. It helps provide an effective moisture barrier to protect and soothe your little darling’s delicate skin, reducing redness and irritation.

100 AED

17% OFFFeatured

Creams, Skin Care, Tubes

Rico Lemon Whitening Complexion Cream 50gm

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Rico Lemon Whitening Complexion Cream 50gm

Rico unfolds its exclusive skin care products with finest ingredients. Rico Lemon Whitening Cream is a non-greasy facial cream for a naturally radiant and enhanced skin completion. It keeps the skin moisturized while its natural lemon extracts clear dark spots, blackheads and freckles.

25 AED

11% OFF

Cire D’abeille Beeswax Body Lotion 450ml

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Cire D’abeille Beeswax Body Lotion 450ml

Its innovative formula eliminates dead cells to refine and improve skin texture and illuminates your skin in just one step.This Body lotion is rich in fatty acid, nourish the skin barrier and makes the skin softer and more beautiful. Its Formula innovative repairs and gives a nice light complexion.

Direction of usage:

How to use: Always apply to a clean/dry skin, massaging in circles until the body lotion is completely absorbed. For body use, eep out of reach of children. For all skin type.

40 AED

13% OFFFeatured

Reborn Beauty Gold Face Wash 150ml

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Reborn Beauty Gold Face Wash 150ml

Lifts away dirt, excess oil, and impurities without stripping the skin of its essential moisture.
Enriched with Aurum (gold) essence, it provides a deep boost of hydration, keeping your face soft and dewy throughout the day.
Helps eliminate dullness, promoting a brighter, luminous, and more revitalized complexion.

35 AED

8% OFFFeatured

Familia Lait de Toilette Body Lotion Face and Body Vitamin E 500ml

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Familia Lait de Toilette Body Lotion Face and Body Vitamin E 500ml

Nourish your entire household with Familia Lait de Toilette Body Lotion, an all-in-one face and body solution crafted for daily family care. Infused with vitamin E, this luxurious milk delivers deep, essential moisture while conditioning the skin barrier to keep it soft and supple. The smooth, fast-absorbing texture glides effortlessly across the skin without feeling heavy or greasy, locking in hydration from morning to night. Ideal for all skin types, it helps maintain a healthy, balanced, and radiant appearance for everyone. Elevate your daily skincare routine with a trusted, versatile formula designed to pamper and protect.

Directions for Use

Step 1: Cleanse your face and body thoroughly, patting dry with a soft towel after a bath or shower.

Step 2: Dispense a generous amount of the lotion into the palm of your hand.

Step 3: Massage evenly across your skin in smooth, circular motions until completely absorbed. Use daily for continuous softness and moisture.

60 AED

9% OFFFeatured

COSRX Two in One Poreless Power Liquid 100ml

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COSRX Two in One Poreless Power Liquid 100ml

Clearing pores / Tightening enlarged pores/ Cooling down skin temperature essence for ALL skin types!

Two in One Poreless Power Liquid is a daily treatment for cleaning and tightening the pores.

Alcohol-Free & Suitable for all skin types.

Controls excess oils and sebum without mattifying and drying out the skin.

* Can be used everyday and can be used with AHA/BHA toner / AHA Liquid / BHA Liquid.

* Tip: Use Poreless Power Liquid after using COSRX Blackhead Remover Mr.RX Kit to tighten the pores.

105 AED

20% OFFFeatured

Trimay Panthenol Hyaluron Ampoule 50ml

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Trimay Panthenol Hyaluron Ampoule 50ml

Hydrate and Soothe with Every Drop

The Trimay Panthenol Hyaluron Ampoule is a high-performance skincare solution formulated to deeply hydrate and repair dry or sensitive skin. Infused with Panthenol and Hyaluronic Acid, this concentrated ampoule helps restore the skin’s natural moisture barrier while calming irritation and redness. Ideal for daily use, it leaves your skin feeling soft, nourished, and visibly healthier.

Key Ingredients: Panthenol, Hyaluronic Acid
Skin Type: Suitable for dry, sensitive, or damaged skin
Benefits: Deep hydration, skin barrier support, soothing relief

120 AED

14% OFFFeatured

Silky Cool Shea Butter Face & Body Scrub 300ml

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Silky Cool Shea Butter Face & Body Scrub 300ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

17% OFFFeatured

Caretone Lightening Body Cream 60gm

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Caretone Lightening Body Cream 60gm

Caretone is a lightening and unifying cream specially designed for black and mixed skin.

A real innovation in the field of lighteners, Caretone lightens the complexion while preventing the appearance of new pigmentary spots on the skin.

25 AED

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Zero Tache Lightening Lotion with Carrot Extract 500ml

Lotion, Skin Care

Zero Tache Lightening Lotion with Carrot Extract 500ml

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Zero Tache Lightening Lotion with Carrot Extract 500ml

Zero stop concentrated with vitamin E and Carrot Extract a complex designed to clarify moisturize and cleans your complexion. Rich and fruit acid preserves your capital youth softened your skin refreshed and make it so much more radiant. Its whiten dark area of the skin.

Its contain sunscreen agents

Zero spot clarifying and whitening lotion is a highly advanced natural formula to designed to intensively and automatically whiten the dark areas of the skin, the lotion is a combination of lightening active ingredients with the antioxidiate properties of vitamin E, it’s even out, brightens and even whiten the complexion whilst fighting pigments problems.its also serves as a sun fighter as it’s contains sunscreen agentsThe Carrot Extract is composed mainly of water and fat which makes it an excellent water binding agent that can lock moisture in your skin cells keeping the skin soft and supple. Minerals from vitamin E is most advisable in cosmetology. It works perfectly on cell by regenerating ; mixed with carrot it gives you a clear and even skin tone.

85 AED

15% OFFFeatured

White Express Classic Cocoa Butter Body Milk 500ml

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White Express Classic Cocoa Butter Body Milk 500ml

A moisturizing body balm that helps to repair the environment (sun, wind, cold …) provides an immediate fresh, calming feeling, intensively rehydrates the suppleness and softness of the skin. Ideal for being outdoors and in the sun. Use: Apply to clean and healthy skin every morning and evening and insist on the very dry areas. Distribute easily and evenly. Avoid contact with the eyes.

Aqua, Theobroma Cacao Extract, Glyceryl Stearate, Petrolatum, Propylene Glycol, Glycerin, Coconut Oil (Nucifera), Mineral Oil, Theobroma Cacao Seed Butter, Palm Oil, Cetyl Alcohol, Dimethicone, Butylresorcinol, Tocopheryl Acetate, Parfum, Hydroxyethylcell

85 AED

15% OFFFeatured

Clear Essence Platinum Hydroquinone-Free Skin Lightening Serum

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Clear Essence Platinum Hydroquinone-Free Skin Lightening Serum

Lighten dark eye circles in only 4 weeks!

Clear Essence® Platinum Hydroquinone-Free Skin Lightening Serum with enhanced composition for a concentrated safe and effective treatment of dark spots, and reduction of uneven and dark circles around the eyes. A powerful combination of Niacinamide, Tranexamic Acid, Magnesium Ascorbyl Phosphate, and Licorice.

Product DOES NOT CONTAIN Hydroquinone

Skin Concern: Treats dark circles around the eyes, dark spots on body, face, elbows, age spots, reduction of uneven skin tones, reduce post acne marks, and sun discolorations

Recommended Skin Type: Safe for all skin types

Used For: Eliminate under eye circle, correction of dark spots, and even

250 AED

25% OFFFeatured

Creams, Skin Care, Spot Corrector

Ujooba Beauty Cream with Multivitamin 18gm

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Ujooba Beauty Cream with Multivitamin 18gm

Introducing Ujooba Whitening Cream, a luxurious skincare essential designed to illuminate your complexion with a radiant glow. Immerse yourself in the transformative experience of this advanced formula, crafted to address uneven skin tone and deliver a luminous complexion that radiates confidence

Key Benifits:

Whitening Powerhouse: Ujooba Whitening Cream is a potent formula that targets pigmentation and uneven skin tone. Experience the powerful blend of skin-brightening agents working together to reveal a more radiant and evenly toned complexion.
Hydration Boost: Enriched with moisturizing ingredients, our whitening cream ensures that your skin stays hydrated and supple throughout the day. Experience the perfect balance of nourishment and illumination, leaving your skin feeling silky-smooth.
Sun Protection: Ujooba Whitening Cream goes beyond brightening with its added sun protection. Shield your skin from harmful UV rays and environmental stressors, maintaining a youthful and protected complexion.
Skin-Friendly Formula: Crafted with care, our whitening cream is suitable for all skin types. The lightweight and non-greasy texture make it easy to incorporate into your daily skincare routine, leaving your skin feeling comfortable and pampered

15 AED

20% OFFFeatured

Conditioner, Hair Care

Wonder Gro Argan Oil Hair & Scalp Conditioner 340gm

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Wonder Gro Argan Oil Hair & Scalp Conditioner 340gm

Renew softness, shine, and manageability with Wonder Gro Argan Oil Hair & Scalp Conditioner. Never tacky to the touch, this restorative conditioner revitalizes damaged cuticles and nourishes both scalp and hair. Leave your tresses shiny, soft, and frizz-free.

40 AED

14% OFFFeatured

Silky Cool Peach & Collagen Moisturizing Cream 500ml

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Silky Cool Peach & Collagen Moisturizing Cream 500ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

11% OFFFeatured

A Bonne Berrylicious Bliss Velvet Sugar Crush – Premium Sugar Oil Scrub 600g

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A Bonné Berrylicious Bliss Velvet Sugar Crush – Premium Sugar Oil Scrub

Made in Thailand

Indulge your skin with A Bonné Berrylicious Bliss Velvet Sugar Crush, a luxurious sugar oil scrub crafted to gently exfoliate, deeply nourish, and restore your skin’s natural radiance. Made with 100% pure sugar and enriched with premium organic ingredients, this scrub effortlessly removes dead skin cells, dirt, and impurities caused by pollution, leaving your skin smooth, soft, and hydrated.

The formula is powered by Organic Pomegranate and a blend of Mixed Berry Extracts (Acai, Cranberry, Raspberry, Blueberry, and Blackberry) rich in minerals and antioxidants to revitalize dull skin. Enhanced with 10x Ceramide Multi Complex and 10x Niacinamide, it helps strengthen the skin barrier, lock in moisture, and improve overall texture for a healthy, glowing appearance.

Its Velvet Sugar Crush texture offers gentle yet effective exfoliation, while the alluring berry fragrance creates a delightful pampering experience. Suitable for all skin types, this scrub leaves your skin feeling silky-smooth, radiant, and refreshed.

Key Benefits:

Gently exfoliates with 100% sugar granules
Nourishes and hydrates with natural oils and ceramides
Brightens and improves skin tone with niacinamide
Protects and strengthens skin’s natural barrier
Leaves skin soft, smooth, and glowing
Infused with a sweet, irresistible berry scent

How to Use:
Apply to wet skin and massage in gentle, circular motions. Rinse thoroughly with clean water. Use regularly for best results.

Pamper your skin with A Bonné Berrylicious Bliss Velvet Sugar Crush – where gentle exfoliation meets deep nourishment for irresistibly soft and radiant skin.

40 AED

14% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Aroma Beauty Cream 20gm

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Aroma Beauty Cream 20gm

Aroma Beauty Cream 20g is a gentle skin-brightening formula that enhances your natural glow while keeping your skin soft and smooth. Infused with nourishing ingredients, it helps reduce blemishes, dark spots, and uneven tone for a radiant and healthy-looking complexion. Perfect for daily use, this cream deeply moisturizes and revitalizes your skin.

Key Features:

Brightens skin and evens out complexion ✨
Helps reduce dark spots and blemishes 🌸
Provides deep nourishment and hydration 💧
Lightweight texture suitable for all skin types 🌿
Ideal for everyday use 🌼

30 AED

13% OFFFeatured

Valera Sensitive Area Cream

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Valera Sensitive Area Cream

35 AED

14% OFFFeatured

Silky Cool Pomegranate Facial Mud Mask 300ml

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Silky Cool Pomegranate Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30 AED

GIFT SET

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10% OFFFeatured

African Pride Olive Miracle Moisturizer Lotion 355ml

Hair Care, Hair Lotion

African Pride Olive Miracle Moisturizer Lotion 355ml

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African Pride Olive Miracle Moisturizer Lotion 355ml

African Pride Olive Miracle Moisturizer Lotion. Enriched with extra virgin olive oil for the ultimate in silky smooth deep conditioned hair and a moisture-rich healthy scalp. You can use regularly to help stop breakage, split-ends and dryness. Prefer for blow drying, maintaining short hair styles, and moisturizing curly styles. Moisturizes to help repair dry, damaged hair. Provides a healthy looking sheen. Protects against the effects of chemical processes and styling tools.

45 AED

20% OFFFeatured

BNB Rice Brighten & Glow Cream 50ml

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BNB Rice Brighten & Glow Cream 50ml

Rice Extract Cream is a nourishing and rejuvenating cream formulated with organic rice extract, rice bran, and hyaluronic acid to gently exfoliate and restore your skin’s natural glow. This lightweight formula helps to clear dead skin cells, brighten the complexion, and improve skin elasticity for a more youthful, radiant appearance.

Rice Extract Light-Weight Cream gently exfoliates the skin and restores glow. It is formulated with rice bran and hyaluronic acid to clear dead skin cells and nourish the skin. Its smooth light weight formula gives a nourished and moisturized look & will leave you with a more youthful and radiant complexion and Brighten skin tone & erase pigmentation. With natural ingredients It helps to brighten the overall complexion and leave skin more elastic & healthy.

Suitable for: All skin types
Targets: Dullness, pigmentation, dryness, and uneven skin tone
Key ingredients: Rice Extract, Niacinamide, Vitamin C, Hyaluronic Acid, Alpha Arbutin

Benefits:

Gently exfoliates and restores skin glow
Brightens skin tone and erases pigmentation
Deeply hydrates and nourishes the skin
Improves skin elasticity for a youthful, healthy look
Contains natural ingredients for a more radiant and even complexion

This cream provides the perfect solution to brighten, nourish, and restore your skin’s natural radiance with the power of organic rice extract and nourishing oils.

40 AED

50% OFFFeatured

Body Scrub Gloves Exfoliating Bath Gloves Yellow

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Body Scrub Gloves Exfoliating Bath Gloves Yellow

High-grade Exfoliating Gloves exfoliating gloves for women are made of high-quality nylon material, with thickened flat knitting that is effective in exfoliation, and will not scratch your skin. Our exfoliating mitts is great for the entire family

Ideal Body Exfoliate Scrub Glove These shower gloves work well in exfoliation, they can massage your skin. Our scrub gloves exfoliating suitable to use on arms, legs, chest, back and foot. Used our exfoliating gloves for body, your skin will look silky smooth and soft

Washable & Re-useable & ElasticThe bath loofah gloves are durable enough for machine wash, the exfoliating washcloth is reusable. In addition, there is a hanging loop on each body scrub glove for convenience to hang on a hook to dry. Our exfoliating wash glove is elastic flexible to fit most hands

Suitable For All Skin TypesExfoliation gloves work with different skin textures, such as oily, dry and combination. Repeated use continues to soften rough, dry skin. Using exfoliating gloves can effectively exfoliate layers of dead skin and impurities from the bodys surface. We suggest exfoliating before using a self-tanner to avoid blotchy and uneven tans

10 AED

Stay Young Face and Body Cream 85gm

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Stay Young Face and Body Cream 85gm

Stay Young cream has been developed to care for your skin. Eliminates raving dark blotches and pimples. Makes your skin healthy, radiant, fair, soft, and satin smooth.

This cream helps clear pigmentation and contains no harsh whitening chemicals. Great for discoloured skin, smoothening and brightening the skin as well as creating a healthy clearer skin.

40 AED

10% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Lamia Gold Beauty Whitening Cream and Serum Formula Pack of 6

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Lamia Gold Beauty Whitening Cream and Serum Formula Pack of 6

Goodbye to aged and dark skin
LAMIA Beauty Cream is for you to keep glowing and look young. This cream has a 3 day guaranteed beauty formula with Active Care for Dark Skin. It is safe for the skin as it contains no harmful ingredients. One of its prominent features is it contains SPF 30 which provides good protection against harmful UV rays and therefore can reduce the risk of developing not just skin cancer, but premature skin aging, and pigmentation as well so that you look young and fresh throughout.

90 AED

11% OFFFeatured

Moroccan Oil Organic Bath Soap Bucket Oud 850ml

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Moroccan Oil Organic Bath Soap Bucket Oud 850ml

Oud Organic Bath Soap softens the skin and gently removes skin toxins and layers of dead skin surfaces.

The Moroccan Oil Bath Soap is a luxurious, moisturizing soap that combines the nourishing benefits of Moroccan oil with natural ingredients to cleanse and hydrate your skin.

Ideal for daily use, this soap offers a refreshing bathing experience while leaving your skin feeling soft, smooth, and rejuvenated.

Rich in essential fatty acids and antioxidants, Moroccan oil helps to deeply hydrate and nourish the skin.

Offers a gentle yet effective cleanse, removing dirt and impurities while maintaining the skin’s natural moisture balance.

Forms a rich, creamy lather that glides easily over the skin, providing a soothing and indulgent bathing experience.

40 AED

13% OFFFeatured

Shower Gel, Skin Care

Washami 2in1 Baby Shampoo & Shower Gel Grape 500ml

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Washami 2in1 Baby Shampoo & Shower Gel Grape 500ml

Specially formulated for the baby, the pursuit of every drop of safety to create special care for the baby.
Contains grape extract, gentle cleansing, washing process lets hair and skin fully absorb nutrients, care for baby’s healthy growth.

35 AED

17% OFFFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Pink Petal Body Splash 250ml

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Melano Pink Petal Body Splash 250ml

A fruity, creamy mist with peach and vanilla notes. Its flirty, sweet scent keeps you feeling fresh and confident all day long.

How to use:

Spray the body splash directly onto clean, dry skin after a shower.
Apply to pulse points (neck, wrists, behind ears) for a longer-lasting fresh scent.
Reapply anytime during the day for an instant refresh.

25 AED

12% OFFFeatured

Active Caviar Drip Body Lotion Arbutin + Licorice 444ml

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Active Caviar Drip Body Lotion Arbutin + Licorice 444ml

Active caviar drip arbutin licorice. Strong whitening lotion. Arbutin even out and brightens skin tone lightens darken areas & can help with apperance of scars licorice remove excess melanin brightens the skin in another way. This lotion contains liactive caviar drip arbutin licorice lotion 444mlquritin & active compound that helps to remove existing melanin in the skin.

150 AED

11% OFFFeatured

Cleansers, Skin Care, Tonners

Fair & White Gold Revitalizing Argan Oil Even Tone Brightening & Nourishing Oil 200ml

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Fair & White Gold Revitalizing Argan Oil Even Tone Brightening & Nourishing Oil 200ml

Infinitely soft, this dry oil enriched with Argan Oil, Vitamin E and a brightening agent has been formulated to nourish, clarify and unify skin leaving it silky soft. A truly luxurious treatment, this product enhances your skin, leaving it soft, clarified and luminous.

85 AED