Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Silky Cool Honey Face & Body Scrub 500ml

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Silky Cool Honey Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

6% OFFFeatured

Toudy Clarifying Milk Clarifying Lightening Body Lotion 540ml

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Toudy Clarifying Milk Clarifying Lightening Body Lotion 540ml

ntroducing Toudy Lait Clarifiant clarifying Body lotion 540ml. This lotion is specifically formulated to cleanse and clarify skin, leaving you feeling refreshed and revitalized. Get deep, gentle hydration and the power of nourishing natural ingredients like shea butter. Enjoy clear, soft, and refreshed skin with this great body lotion.

75 AED

Skin Care, Spot Corrector

Bronz Tone Trio Lotion, Serum, Cream 3 Piece

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Bronz Tone Trio Lotion, Serum, Cream 3 Piece

Bronz Tone Trio Lotion, Serum, and Cream is a luxurious, moisturizing formula specifically designed to give you a radiant, bronze complexion. This trio is formulated with nourishing cocoa butter and honey extracts that hydrate and protect your skin from the sun’s harmful UV rays. The lotion and serum work together to reduce the appearance of dark spots, while the cream seals in moisture to keep your skin soft and glowing. With Bronz Tone, you can enjoy a beautiful, even-toned complexion all year round.

45 AED

20% OFFFeatured

Silky Cool Rose Facial Cleanser 225ml

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Silky Cool Rose Facial Cleanser 225ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

20 AED

6% OFFFeatured

Cathy Doll Ready 2 White Boosting Cream 75ml

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Cathy Doll Ready 2 White Boosting Cream 75ml

Illuminate your skin with Cathy Doll’s Ready 2 White Boosting Cream, a specialized facial whitening cream designed to deliver a radiant and youthful complexion. Infused with advanced Nano Encapsulation Technology, this cream penetrates deeply to nourish and revitalize your skin.

✨ Key Features:

Advanced Whitening Formula: Utilizes Nano Encapsulation Technology with triple-layered beads containing Glutathione, Arbutin, and Snail Secretion Filtrate to brighten and even out skin tone.
Skin Firming and Pore Minimization: Tightens the skin and reduces the appearance of pores, resulting in a smoother and more refined texture.
Deep Hydration and Nourishment: Enriched with Hydrogenated Lecithin to provide intense moisture, leaving the skin soft, supple, and radiant.
Antioxidant Protection: Contains antioxidants that combat free radicals and protect the skin from environmental stressors, including UV rays.
Reduces Imperfections: Helps diminish the appearance of wrinkles, dark spots, acne scars, and other blemishes for a clearer complexion.

🧴 How to Use:

Apply an appropriate amount of cream to your face and neck.
Gently massage in circular motions until fully absorbed.
Use twice daily—morning before sun exposure and evening before bedtime—for optimal results.

75 AED

8% OFFFeatured

Stay Young Face and Body Cream 200gm

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Stay Young Face and Body Cream, 200gm

Stay Young cream has been developed to care for your skin. Eliminates raving dark blotches and pimples. Makes your skin healthy, radiant, fair, soft, and satin smooth.

This cream helps clear pigmentation and contains no harsh whitening chemicals. Great for discoloured skin, smoothening and brightening the skin as well as creating a healthy clearer skin.

55 AED

11% OFFFeatured

Carotone Light & Natural Brightening Body Lotion 550ml

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Carotone Light & Natural Brightening Body Lotion 550ml

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

40 AED

43% OFFFeatured

Vaseline Deo Dry Serum Bright Renew 45ml

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Vaseline Deo Dry Serum Bright Renew 45ml

Vaseline Deo Dry Serum Bright & Renew A lightweight formula, 2X dry fast, with a unique blend of Glutathione, Collagen, and concentrated Vitamin C&E Clinically proven to deeply repair and brighten underarm skin Absorbed deeply and to recover damaged skin surface for healthy & bright underarms 48-hour sweat and odor protection.

20 AED

10% OFFFeatured

Jergens Daily Moisture Dry Skin Moisturizer Proteins and Citrus Extracts 400ml

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Jergens Daily Moisture Dry Skin Moisturizer Proteins and Citrus Extracts 400ml

The Jergens Daily Moisture Dry Skin Moisturizer is a hydrating lotion designed specifically for dry skin. With its rich formula, it deeply nourishes and replenishes the skin leaving it soft smooth and moisturized all day long. This moisturizer is perfect for daily use and comes in a convenient 600ml bottle ensuring long-lasting hydration for your skin. Say goodbye to dryness and hello to healthy moisturized skin with Jergens Daily Moisture Dry Skin Moisturizer.

45 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Peppermint Oil Boxed 30ml

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Difeel 100% Pure Essential Oil Peppermint Oil Boxed 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: Fresh and strong mint

Our Peppermint Oil:

Is stimulating, refreshing, revitalizing, invigorating and cooling
Can be used to naturally treat various needs.

75 AED

PRODUCTS ON SALES

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11% OFFFeatured

Shower Gel, Skin Care

Paw Paw Clarifying Shower Gel Papaya Extract 500ml

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Highlights:

Paw Paw Clarifying Shower Gel Papaya Extract 500ml

Cleans deeply and removes impurities

Exfoliates dead skin cells and reveals the skin’s shine

Prepares the skin for application of the other products

A soft, supple and radiant skin

40 AED

25% OFFFeatured

YAZ Beauty Double White +Vitamin C Soap

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YAZ Beauty Double White +Vitamin C Soap

Highlights

Unique blend of ingredients will nourish your skin and reducing signs of aging
Whitening soap protects your skin from sunburns, dark spots, aliments, black spots and make your skin looking younger

15 AED

6% OFFFeatured

Hair Care, Hair Oil, Hair Scalp Treatment, Hair Treatment

Mitchell Organics Organic Extract Batana Oil Hair Growth Scalp Oil 60ml

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Mitchell Organics Organic Extract Batana Oil Hair Growth Scalp Oil 60ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances
• Made in the USA

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

75 AED

10% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Morocco Skin Clarifying Body Oil 90ml

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Morocco Skin Clarifying Body Oil 90ml

45 AED

7% OFFFeatured

Cleansers, Serums, Skin Care

CeraVe Hydrating Facial Cleanser 237ml

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CeraVe Hydrating Facial Cleanser 237ml

CeraVe Hydrating Facial Cleanser is a unique formula that cleanses, hydrates and helps restore the protective skin barrier with three essential ceramides (1, 3, 6-II). The formula also contains hyaluronic acid to help retain skin’s natural moisture. With ceramides 1,3 and 6-II. Hyaluronic acid to help retain skin’s moisture. Fragrance-free. Non-comedogenic. Non-drying. Gentle, non-irritating

70 AED

5% OFFFeatured

Clear Essence Exclusive Skin Beautifying Milk Maxi-Tone 283.5ml

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Clear Essence Exclusive Skin Beautifying Milk Maxi-Tone 283.5ml

Clear Essence® Exclusive Skin Beautifying Milk … Now in A Larger, Modern Bottle! Moisturize the skin with both oil and water while achieving an even toned glow by fading away skin discolorations such as age spots, freckles, or dark patches that may occur from pregnancy or the use of birth control pills. Gradually fades skin discolorations with a high-potency formula containing hydroquinone. Now in a larger 10oz. container preventing the need for constant repurchasing!

Skin Concern: Uneven patches and discolorations, dry skin, dull complexion

Recommended Skin Type: All skin types, specifically dry skin

Used For: A full body even skin tone and moisturized glow

For Use On: Body, light moisturizer for face if dry skin

285 AED

17% OFFFeatured

Skin Care, Spot Corrector

Active White Clarifying Dark Spot Corrector Cream with Collagen 38gm

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Active White Clarifying Dark Spot Corrector Cream with Collagen 38gm

The Active-White Corrective cream with collagen moisturizes, helps fade dark spots (elbows, knuckles, armpits). Used daily, the complexion regains radiance and harmony. In addition, thanks to the properties of collagen, the skin is smoothed and the effects of aging are reduced.

Product benefits

Hydrates and clarifies the skin

Harmonizes the complexion

Softens and protects the skin.

Helps fade skin spots

How to use

Apply to clean, dry skin, preferably after showering or bathing. Rinse hands well after application. In case of contact with eyes, rinse them immediately.

The use of the product should not exceed 15 days. Let the skin rest for 2 weeks between each routine.

25 AED

29% OFFFeatured

Hair Care, Hair Food, Hair Scalp Treatment

Royal Hair Food Moisture Replacement Treatment 113gm

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Highlights:

Royal Hair Food Moisture Replacement Treatment 113gm

It is formulated with natural blend of Indian hemp, jojoba oil and olive oil to condition and nourish your hair & scalp.

This special formula replenishes vital moisture needed to promote healthier and stronger hair growth.

It restores incredible sheen as it repairs dry, damaged and chemically treated hair

25 AED

6% OFFFeatured

Shower Gel, Skin Care

Tree Hut Coco Colada Foaming Gel Wash 532ml

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Highlights:

Tree Hut Coco Colada Foaming Gel Wash 532ml

Enjoy soft, smooth, and delicious-smelling skin with Tree Hut Coco Colada Foaming Gel Body Wash! Made with Shea Butter, Pineapple, and Coconut Oil, this foaming body cleanser creates a luxurious lather to cleanse skin without stripping away your skin’s moisture, leaving your skin soft and smooth. Plus, our Coco Colada Foaming Gel Body Wash smells like poolside-summer vibes with notes of coconut, pineapple, and coconut milk. Tree Hut Foaming Gel Body Washes are formaldehyde-free, paraben-free, and sulfate-free.

80 AED

9% OFFFeatured

Neoprosone Coconut & Vitamin C Foaming Wash 150ml

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Neoprosone Coconut & Vitamin C Foaming Wash 150ml

Introducing our Neoprosone Coconut & Vitamin C Foaming Wash, a revitalizing cleanser infused with powerful antioxidants to brighten your complexion and promote a healthy glow. With gentle exfoliating action, it effectively removes dead skin cells that can dull your skin’s radiance, revealing a brighter and more youthful-looking complexion.

The included brush provides an enhanced cleansing experience, gently massaging the skin and helping to improve circulation for better product absorption. This foaming face wash effectively clears away dirt, pollution, and makeup residue, leaving your skin refreshed and revitalized.

Directions: Gently press the brush to the skin and massage in circular motions.

Key Ingredients: Vitamin C 20%, Hyaluronic Acid, Vitamin E, Aloe Vera.

100 AED

GIFT SET

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14% OFFFeatured

Pain Relief, Personal Care

Skin Doctor Neck & Shoulder Cream 50gm

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Skin Doctor Neck & Shoulder Cream 50gm

Relief of stressed and tired muscles. Non-greasy feel with vanishing scent, suitable for any social or work situation.

Skin Doctor Neck & Shoulder Cream is a topical analgesic formulated for the temporary relief of minor aches and discomfort of neck and shoulder muscles and joints. The creamy water-based blend of camphor and menthol gives the rub a clean, non-greasy feel while the vanishing scent makes it practical for any social or office situation.

How to use: Gently massage a sufficient amount of the cream onto the affected muscle 2-4 times a day.

30 AED

12% OFFFeatured

Active Caviar Drip Kojie San Skin Lightening Lotion 444ml

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Highlights:

Active Caviar Drip Kojie San Skin Lightening Lotion 444ml

Its helps Promote even skin tone, Powerful antioxidant that target sun damaged skin and Support firm youthful skin and dehydrate dry skin

Active Caviar Drip Kojic Acid Skin Lightening Lotionis fortified with Kojic Acid. Kojic acid is a popular ingredient in skincare products, particularly in products aimed at brightening and lightening the skin. It is derived from a fungus called Aspergillus oryzae and is known for its ability to inhibit the production of melanin, the pigment responsible for skin color.

Here are some key points about kojic acid in skincare:

Skin Brightening: Kojic acid is primarily used for its skin-brightening properties. It can help fade dark spots, hyperpigmentation, and age spots, resulting in a more even skin tone.

Melanin Inhibition: Kojic acid works by inhibiting an enzyme called tyrosinase, which is involved in the production of melanin. By reducing the activity of this enzyme, kojic acid helps to limit the amount of melanin produced in the skin.

150 AED

29% OFFFeatured

ORS Olive Oil Built-In Protection No-Lye Hair Relaxer Extra Strength

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Highlights:

ORS Olive Oil Built-In Protection No-Lye Hair Relaxer Extra Strength

The ORS Olive Oil Built-In Protection No-Lye Hair Relaxer system infuses hair with moisturizing olive oil and natural herbs to help to protect the hair from damage during processing. The result is smoother, softer, stronger hair with impeccable Add Shine.

Key Features

Quality, healthy-looking relaxed hair.

Leaves hair softer and more manageable. Recommended Use

As a conditioning relaxer treatment

25 AED

13% OFFFeatured

Pastil Fresh & Natural Carrot Body Cream 360ml

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Highlights:

Pastil Fresh & Natural Carrot Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

11% OFFFeatured

Conditioner, Hair Care

Olaplex Conditioner 5 Moisturizing Repair 250ml

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Highlights:

Olaplex N6 Smoothing Concentrate Cream 100ml

Features and benefits:

Smooths and strengthens hair, reducing frizz and flyaways.
Provides deep moisture to the hair, making it softer and more resilient.
Protects hair from the effects of heat styling tools, minimizing heat damage.
Suitable for use on all hair types, including chemically treated hair.

Instructions for use:

After washing hair, gently pat dry with a towel to remove excess moisture.
Apply an appropriate amount of cream to wet hair, starting from the center of the hair to the ends.
Comb through hair to distribute product evenly.
Allow hair to dry naturally or use styling tools as desired.

Warnings for use:

Avoid contact with eyes.
In case of contact with eyes, rinse thoroughly with water.
Store in a cool, dry place out of the reach of children.

125 AED

11% OFFFeatured

Oznaturals Zinc PCA + Niacinamide Clear Skin Serum 30ml

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Highlights:

Oznaturals Zinc PCA + Niacinamide Clear Skin Serum 30ml

complexion as well as soothing and protecting the skin from the inside and out.

Together, they work their magic to help heal irritating conditions, maintain a youthful glow, and provide protection. See the rest of our recommended clear skin products.

How To Use

Gently massage the serum onto the face using your hands on clean skin. It is best used after our Mist and before moisturizer for optimal results

40 AED

20% OFFFeatured

Skin Care, Spot Corrector

Gold Skin Spots Corrector with Snail Slime 38gm

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Highlights:

Gold Skin Spots Corrector with Snail Slime 38gm

GOLD SKIN Spots Coreector helps fade spots on the skin (elbows, phalanges, armpits). Used as a complement to the GOLD SKIN body care range, your complexion will regain a uniform appearance and your skin will feel smooth.

Product benefits

Helps fade spots.

Reduces and prevents skin imperfections.

Evens the skin tone.

How to use

Apply GOLD SKIN Spots Corrector with snail slime day and night on your elbows, knuckles and underarms.

Then gently massage on the parts where spots persist.

To be used in addition to the body care range.

20 AED

17% OFFFeatured

Face Cream, Skin Care

Kanza Whitening Beauty Cream Cocoa Butter 50gm

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Highlights:

Kanza Whitening Beauty Cream Cocoa Butter 50gm

Highlights

Helpful to reduce dark circles resulting in even skin tone
Improve appearance of pigmentation marks and reduce face puffiness
Stimulates skin renewal and helps lighten spots, blemishes

25 AED

14% OFFFeatured

Extract Facial Cleanser Green Papaya Calamansi 225ml

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Extract Facial Cleanser Papaya Calamansi 225ml

Introducing our Extract Facial Cleaner with the refreshing blend of Papaya and Calamansi. Say hello to glowing, refreshed skin with our gentle yet effective formula. Made with natural extracts, it gently cleanses away impurities while leaving your skin feeling soft and rejuvenated. Enjoy the delightful scent and the nourishing benefits of papaya and calamansi every time you cleanse. Elevate your skincare routine with Extract Facial Cleaner Papaya Calamansi for a radiant complexion every day.

30 AED

Light & Natural Carotone DSP10 Brightening Body Lotion 215ml

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Highlights:

Light & Natural Carotone DSP10 Brightening Body Lotion 215ml

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

15 AED