Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Pretty Cowry Natural Donkey Milk Mask Cream 120ml

Rated 0 out of 5

(0)

Highlights:

Pretty Cowry Face Whitening Donkey Oil 75ml

35 AED

13% OFFFeatured

Fruit of the Wokali Professional Care Foaming Facial Cleanser with Collagen 150ml

Rated 0 out of 5

(0)

Highlights:

Fruit of the Wokali Professional Care Foaming Facial Cleanser with Collagen 150ml

FRUIT OF THE WOKALI PROFESSIONAL CARE FOAM MAKEUP REMOVER WITH COLLAGEN. This foam cleanser completely removes waterproof makeup without damaging the moisture barrier. It eliminates dirt, oil, and makeup for refreshed, clean skin.
This all-in-one facial cleanser creates a foam that cleanses without drying out the skin and helps remove even waterproof makeup. Safe for sensitive eyes, it does not irritate or sting the sensitive eye area and therefore does not clog pores

35 AED

14% OFFFeatured

Belle Vie Lightening Body Cream 150gm

Rated 0 out of 5

(0)

Highlights:

Belle Vie Lightening Body Cream 150gm

Introducing BelleVie Crème De Corps Clarifiante Extra-Forte 150g, the ultimate solution for radiant skin. This luxurious cream is designed to deeply cleanse and clarify your body, effectively removing impurities and revealing a rejuvenated complexion. Enriched with nourishing ingredients, it promotes even skin tone and texture while remaining gentle on all skin types. Experience the indulgence of BelleVie’s captivating aroma and elevate your body care routine with this extraordinary formula. Unveil the true beauty of your skin with BelleVie Crème De Corps Clarifiante Extra-Forte.

30 AED

20% OFFFeatured

Bar Soap, Skin Care, Spot Corrector

DH7 Paris Gold Cucumber Lightening Soap 200gm

Rated 0 out of 5

(0)

Highlights:

DH7 Paris Gold Cucumber Lightening Soap 200gm

DH7 – Gold Cucumber Lightening Soap 7 oz – 200g: Cleans your skin free of impurities and enlightens your complexion. It thoroughly rubs off dead skin cells while leaving your skin protected. To round up things nicely, the additional natural ingredients and precious oils will bring your skin youth back.

120 AED

17% OFFFeatured

Washami Argan Moisturizing Face & Body Cream 380ml

Rated 0 out of 5

(0)

Highlights:

Washami Argan Moisturizing Face & Body Cream 380ml

The Argan Moisturizing Face & Body Cream is the perfect solution for deeply nourishing and hydrating your skin. Infused with 100% natural Argan Oil, this luxurious cream provides long-lasting moisture to both your face and body. It works effectively to rejuvenate dry skin, leaving it soft, smooth, and glowing.

With its rich, hydrating formula, this cream helps maintain skin’s moisture balance while offering essential nutrients that promote healthy, vibrant skin. Whether you have dry, sensitive, or normal skin, this nourishing cream will provide the hydration your skin craves without harsh chemicals. Experience the ultimate in skincare with this all-natural moisturizer, designed for both face and body.

Highlights

Deep Nourishment: Rich in Argan Oil, this moisturizing cream nourishes and rejuvenates both face and body.
Hydrating Formula: Provides intense hydration, keeping your skin soft, smooth, and moisturized all day long.
100% Natural Ingredients: Made with 100% natural moisturizers, free from harmful chemicals and artificial additives.
Suitable for All Skin Types: Perfect for dry, sensitive, and normal skin, offering a gentle and effective moisturizing solution.
Multi-Use: Can be used for both face and body, making it a versatile addition to your skincare routine.

25 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Cinnamon Oil 30ml

Rated 0 out of 5

(0)

Highlights:

Difeel 100% Pure Essential Oil Cinnamon Oil 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.
Aroma: Sweet, Spicy-Hot
Our Cinnamon Oil:

Has antiseptic properties
Is comforting andenergizing
Has a strong scent perfect to add to scrubs, lotions, and soaps

75 AED

11% OFFFeatured

Lotion, Moisturizers, Skin Care

Cetaphil Moisturizing Lotion Normal to Dry & Sensitive Skin 473ml

Rated 0 out of 5

(0)

Highlights:

Cetaphil Moisturizing Lotion Normal to Dry & Sensitive Skin 473ml

A light-weight non-greasy lotion specifically formulated with Avocado Oil to restore and hydrate sensitive or dry skin. Cetaphil Moisturising Lotion is clinically proven to fully restore the skin’s natural moisture barrier in just 1 week. n. Quick absorbing and long-lasting formulation leaves skin soft and soothed. With Niacinamide, Panthenol and Vitamin E.

85 AED

8% OFFFeatured

Detox & Cleanse, Dietary Supplement, Skin Care, Wellness

Lazel Gluta Pure 2-in-1 Dietary Supplement (30 Soft Gels)

Rated 0 out of 5

(0)

Highlights:

Lazel Gluta Pure 2-in-1 Dietary Supplement (30 Soft Gels)

Lazel glutathione is a powerful antioxidant, shielding cells from free radical damage that leads to disease and signs of aging. Its antioxidant and anti-inflammatory properties make it beneficial for heart health, cognitive function, and mood. It may also improve concentration and memory. Brightens skin fastest a popular ingredient in beauty products, glutathione causes the body to produce a different type of melanin, which has a brightening effect on the skin. It can be used in serums to reduce skin discolouration and the appearance of age spots. Lazel gluta pure supplement for clear skin more than ever concentrated with glutathione up to 15, 000 mg. Reduce dark spots. With natural skin radiance – helps clear skin- reduce acne and dark spots- make the skin look younger- adjust skin tone regularly directions: take 1-2 soft gels before bedtime.

55 AED

13% OFF

Waouh Clarifying Complexion Correction concentrate 100ml

Rated 0 out of 5

(0)

Highlights:

Waouh Clarifying Complexion Correction concentrate 100ml

the actives to go deep into skin and provide rich nourishment and moisturization. This enables a long lasting 48-hour moisturization.

35 AED

8% OFFFeatured

Lait Snaptchat Black Diamond Super Whitening Serum 100ml

Rated 0 out of 5

(0)

Highlights:

Lait Snaptchat Black Diamond Super Whitening Serum 100ml

Lait snap chat diamant Black serum. Super effective in clearing discoloration and unifyingthe complexion, fruit acids egyptian powder and vitamins. Super whitening, add with your lotion

This luxurious serum blends advanced skincare science with high-quality, naturally derived ingredients to deliver powerful results that leave your complexion looking and feeling its best. Ideal for all skin types, the Serum Snapchat Diamant Noir is specifically formulated to hydrate, brighten, and rejuvenate tired skin, making it the perfect addition to your daily skincare routine.

110 AED

PRODUCTS ON SALES

View All

13% OFFFeatured

Creams, Skin Care

AR Vitamin E Sun Protect Q10 Plus Body Cream 200gm

Rated 0 out of 5

(0)

Highlights:

AR Vitamin E Sun Protect Q10 Plus Body Cream 200gm

It helps to moisture and smooth skin natural shine and reduces dryness

It has ingredients that protect your skin from UVA and UVB radiation

It reduces the irritation, slow down the wrinkles and stop dullness on your skin

35 AED

25% OFFFeatured

Yoko Aloe Vera Spa Soap 90gm

Rated 0 out of 5

(0)

Highlights:

Yoko Aloe Vera Spa Soap 90gm

Bar soap to clean the face and body. Contains ingredients from natural ingredients. Smells good. Directly cleanses dirt and excess oil. Nourishes the skin to be clean, smooth, soft, and naturally moisturized.

Aloe Barbadensis (Aloe Vera) Leaf Extract, an extract from aloe vera, nourishes the skin, fakes soothing the skin. Keeps the skin naturally moisturized.

How to use: Apply to clean face and body regularly in the morning and evening.

Warning: For external use only. Do not eat Stop use if irritation occurs and consult a doctor or pharmacist.

Storage: Store in a cool, dry place.

15 AED

14% OFFFeatured

Dr. Rashel Vitamin C Whitening & Anti-Wrinkle Facial Wash 80gm

Rated 0 out of 5

(0)

Highlights:

Dr. Rashel Vitamin C Whitening & Anti-Wrinkle Facial Wash 80g

A face wash enriched with Vitamin C, specially designed for dry and sensitive skin. It helps to lighten the skin, remove pigmentation and unify its color, as well as fight signs of aging and reduce the appearance of wrinkles and fine lines. Benefits and features: It helps to lighten the skin, remove pigmentation and dark spots. It helps to unify skin tone and reduce the appearance of dark spots. It reduces the appearance of wrinkles and fine lines and improves skin elasticity. It moisturizes the skin and maintains its moisture. It soothes the skin and reduces redness. It is suitable for dry and sensitive skin. How to use: Wet your face with warm water. Put an appropriate amount of the wash on the palm of your hand and massage it until it becomes foam. Apply the foam gently to your face and neck in circular motions. Avoid the eye area. Rinse your face well with warm water. Dry your face with a soft towel. Warnings: For external use only. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water. Discontinue use if irritation or sensitivity occurs. Keep out of reach of children. Store in a cool, dry place, away from direct sunlight.

30 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

BERG Advance White Miracle 24K Gold Beauty Cream

Rated 0 out of 5

(0)

Highlights:

BERG Advance White Miracle 24K Gold Beauty Cream

A radiance-boosting moisturizer that helps even skin tone and soften the look of spots while delivering all-day hydration. Infused with a 24K gold glow complex and skin-conditioning emollients, it smooths texture and leaves a luminous, youthful finish. Lightweight and fast-absorbing; suitable for most skin types. For external use only.

Key Benefits

Boosts luminosity for a youthful glow
Helps reduce the appearance of dark spots/uneven tone
Deeply hydrates and refines skin texture
Non-greasy, comfortable under makeup

25 AED

13% OFFFeatured

Skin Doctor Moroccan Argan Oil 125ml

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Moroccan Argan Oil 125ml

Advanced multi-purpose Argan therapy oil that can be used all over the body including skin, hair and nail.

Argan Oil from Morocco is one of the best natural skin moisturizers because of its lightness, it moisturizes dry skin without leaving it greasy. A healthy natural way to help reduce dry skin inflammation, redness, and itchiness. For aging skin, and reduce the appearance of wrinkles, puffiness and under the eyes shadows and darkness. Suitable for all skin types, it is a great aromatherapy carrier oil, massage oil or after bath oil.

How to use:

Use one to three drops on hair and body areas day and night. Apply to wet, damp or dry hair

35 AED

2% OFFFeatured

AmLactin Daily Nourish Lotion Normal to Dry Skin 400ml

Rated 0 out of 5

(0)

Highlights:

AmLactin Daily Nourish Lotion Normal to Dry Skin 400ml

A daily exfoliating moisturizer for normal to dry skin that smooths texture, deeply hydrates, and visibly improves skin over time.

Powered by 12% lactic acid, Amlactin’s Daily Nourish Lotion gently exfoliates while delivering lasting hydration to help reveal softer, smoother, healthier-looking skin. Amlactin is the #1 dermatologist-recommended moisturizer brand with lactic acid.

Key Benefits

Gently exfoliates to smooth dry, rough, or uneven skin
Deeply hydrates for softer, healthier-looking skin
Helps visibly improve skin texture and radiance over time
Lightweight, fast-absorbing, and non-greasy
Suitable for normal to dry skin

Formula Highlights

Clinically proven 12% lactic acid (AHA)
pH-balanced for effective, gentle exfoliation
Fragrance-free, dye-free, paraben-free, and phthalate-free
Cruelty-free

245 AED

20% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Dove 3% Niacinamide + 10X Vegan Collagen Deodorant Serum 45ml

Rated 0 out of 5

(0)

Highlights:

Dove Radiant + Care Deodorant Serum with Niacinamide & Omega 6

Care for your underarms with the perfect combination of skincare and long-lasting protection. Dove Radiant + Care Deodorant Serum Roll-On is enriched with 3% Niacinamide and 10x Omega 6 to help improve the appearance of uneven underarm skin tone while supporting smoother, healthier-looking skin.

Its advanced serum-infused formula provides up to 48 hours of antiperspirant protection, helping keep underarms dry, fresh, and comfortable throughout the day. With regular use, it helps leave underarm skin looking softer, more even, and well cared for.

Why You’ll Love It

48-Hour Antiperspirant Protection – Helps keep underarms dry and fresh all day.
3% Niacinamide – Helps improve the appearance of uneven underarm skin tone.
10x Omega 6 – Helps nourish and support smoother, healthier-looking skin.
Serum-Based Formula – Combines skincare benefits with effective deodorant protection.
Lightweight & Fast-Drying – Comfortable for everyday use.

Key Benefits

Provides up to 48 hours of sweat and odor protection
Helps brighten the appearance of underarm skin
Supports smoother and softer-looking underarms
Helps maintain healthy-looking skin
Keeps underarms feeling dry and comfortable
Suitable for daily use

Power Ingredients

3% Niacinamide – Helps visibly improve uneven skin tone and support a brighter-looking underarm area.
10x Omega 6 – Helps nourish the skin and support its natural moisture barrier.
Skin-Caring Moisturizers – Help keep underarms soft and comfortable.

Product Features

Serum-infused deodorant roll-on
48-hour antiperspirant protection
Lightweight, non-sticky formula
Daily underarm skincare
Suitable for all skin types

Suitable For

All skin types
Uneven underarm skin tone
Dry underarm skin
Daily sweat and odor protection
Women seeking smoother, brighter-looking underarms

How to Use

Apply to clean, dry underarms after showering.
Glide the roll-on evenly over each underarm.
Allow the product to dry before dressing.
Do not apply to broken or irritated skin.
Use daily for best results.

Enjoy smoother, brighter-looking underarms with Dove Radiant + Care Deodorant Serum with Niacinamide & Omega 6, combining advanced skincare ingredients with trusted 48-hour antiperspirant protection.

40 AED

8% OFFFeatured

&Honey Color Control Repair Shampoo 440ml

Rated 0 out of 5

(0)

Highlights:

&Honey Color Control Repair Shampoo 440ml

A nourishing shampoo that repairs & protects colored hair
Formulated with over 90% moisturizing & color care ingredients, deeply hydrates & maintains hair color vibrancy
Developed with honey, royal jelly extract & hydrolyzed proteins, penetrates the hair shaft to nourish & rebuild, leaving hair healthier & more resilient
Contains argan oil & hydrolyzed silk, imparts a soft, silky texture & radiant sheen, taming frizz & smoothing flyaways
Includes platinum & silver oxide, extends the life of your hair color, ensuring it stays vibrant & luminous
Suitable for all hair types, especially beneficial for colored & damaged hair
Made in Japan

110 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Coconut Glowing Cream 20gm

Rated 0 out of 5

(0)

Highlights:

Arena Gold Coconut Glowing Cream 20gm

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

25 AED

13% OFFFeatured

Skin Doctor Skin Doctor Herbal Hair Loss Ampoules 10ml

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Skin Doctor Herbal Hair Loss Ampoules 10ml

Skin Doctor Anti-hair Loss Ampoules reduce hair loss by improving the hair shaft, making it stronger, shinier and more resistant to thinning.

These Anti-hair loss ampoules help to reduce hair thinning and hair loss by nourishing the scalp and keeping it healthy.
Suitable for all scalp types and daily maintenance.

35 AED

GIFT SET

View All

29% OFFFeatured

Hair Care, Relaxer

ORS Olive Oil Built-In Protection New Growth No-Lye Hair Relaxer – Normal Strength

Rated 0 out of 5

(0)

Highlights:

ORS Olive Oil Built-In Protection New Growth No-Lye Hair Relaxer – Normal Strength

Organic Root Stimulator olive oil new growth Relaxer, normal protect your while you process it with the Olive oil new growth normal hair Relaxer from ORS. This kit offers built-in protection for new growth in a single application kit. Infused with all-natural olive oil, This No-Lye hair Relaxer Kit is just right for touch-ups and shorter hairstyles. Rich in fatty acids, The olive oil helps to moisturize your hair and add shine to the relaxer application.

How To Use

Follow step by step guide in the kit to avoid skin and scalp irritations.

25 AED

10% OFFFeatured

Fruit Of The Wokali Exfoliating Body Cream That Softens And Brightens The Skin, Removing Dark Spots 500ml

Rated 0 out of 5

(0)

Highlights:

Fruit Of The Wokali Exfoliating Body Cream That Softens And Brightens The Skin, Removing Dark Spots 500ml

Fruit of the Wokali Strawberry Sherbet Body Scrub. This strawberry sorbet body scrub softens your skin with pure sea salt blended with strawberry extract and vitamins, giving you a radiant glow. With non-abrasive salt granules, this brightening scrub gently exfoliates dark spots and rough skin cells for clearer, brighter, and more luminous skin. Moisturizing and brightening

45 AED

11% OFFFeatured

Oserth Smooth Masque 1000ml

Rated 0 out of 5

(0)

Highlights:

Oserth Smooth Masque 1000ml

A 10-minute reset for parched hair craving serious hydration and glow.

• Marula Oil Penetration: Replenishes dry strands from within
• Cuticle Alignment: Calendula creates sleek, reflective surfaces
• Cold Rinse Boost: Enhances shine when used with cool water
• Vegan Alternative: Replaces traditional silicone-heavy treatments

Your passport to salon-worthy smoothness at home.

310 AED

17% OFFFeatured

Face Fresh Gold Plus Beauty Face Wash 60ml

Rated 0 out of 5

(0)

Highlights:

Face Fresh Gold Plus Beauty Face Wash 60ml

Face Fresh Gold Plus Beauty face wash works in winter by deeply cleansing the skin to remove impurities and excess oil that can clog pores and cause acne. It also contains ingredients that help to brighten and even out the skin tone, giving the appearance of a more radiant and youthful complexion. In the winter months, the skin can become dry and dehydrated due to the colder temperatures and low humidity.

Face wash works by using a combination of cleansing agents to remove dirt, oil, and impurities from the skin. The natural ingredients of this face wash help to remove the inflammations, dark spots, acne, black marks, and blemishes from the skin and make you look beautiful.

25 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Melie White Brightening oil 100ml

Rated 0 out of 5

(0)

Highlights:

Melie White Brightening oil 100ml

Melie White lightening essential oil enriched with fruit acids acts effectively against all external aggressions (pimples, black spots, brown spots, scars, etc.) its lightening action gives you a radiant complexion when used. It lightens the skin without attacking it and it regains its vitality

Use:

Apply your Melie White lightening essential oil daily morning and evening to your face, hands, legs and feet. It can also be mixed in your cleansing milk.

65 AED

10% OFFFeatured

Pure Molato Turmeric & Carrot Super Lightening Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Pure Molato Turmeric & Carrot Super Lightening Body Lotion 500ml

180 AED

9% OFFFeatured

Cocoderm Clarifying Milk Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Cocoderm Clarifying Milk Lotion 500ml

Clarifying milk COCODERM clarifies your skin and unifies your complexion. It penetrates quickly and leaves your skin supple, soft, silky and moisturized. Protects the epidermis from external aggressions and irritations. Slows skin aging. It is very effective against spots.

Benefits of product

Clarifies your skin gradually
Blurs spots and unifies the complexion
Moisturises and nourishes the skin intensely
Improves the appearance of the skin and corrects the irregularities of the complexion

Method Of Use

Apply the COCODERM clarifying milk after the shower, day and night onto a clean and dry skin and make it penetrate by massaging slightly by small circular movements. Insist on dark areas (knees, fingers and joints).

50 AED

40% OFFFeatured

Rubee Beauty Magic Hand and Body Lotion 113ml

Rated 0 out of 5

(0)

Highlights:

Rubee Beauty Magic Hand and Body Lotion 113ml

Rubee Hand & Body Lotion: Moisture and Luxurious Soothing

Rubee Hand & Body Lotion restores moisture and luxuriously soothes your skin. Its rich, non-greasy formula combines Vitamin E and herbal extracts to soften very dry skin instantly. Cocoa butter helps fade scars and marks, while the intoxicating scent of rose, geranium, and sandalwood envelops your senses in a long-lasting, warm embrace.

Benefits:

Restores Moisture: Deeply hydrates and nourishes dry skin.

Instant Softness: Non-greasy formula softens skin immediately.

Fades Scars and Marks: Cocoa butter reduces the appearance of scars and marks.

Luxurious Scent: Intoxicating blend of rose, geranium, and sandalwood for a warm, lasting fragrance.

Herbal Extracts: Enriched with Vitamin E and herbal extracts for added skin benefits.

Experience the ultimate in skin hydration and luxury with Rubee Hand & Body Lotion

15 AED

14% OFFFeatured

ODEON Charcoal Tea Tree Oil Body Scrub 300ml

Rated 0 out of 5

(0)

Highlights:

ODEON Charcoal Tea Tree Oil Body Scrub 300ml

ACTIVATED CHARCOALS ABSORPTION POWER Experience the exceptional power of our charcoal face scrub where activated charcoal acts as a magnet drawing and absorbing dirt pollutants and bacteria from your pores This leaves your skin feeling impeccably fresh and revitalized

TEA TREE OILS ANTIBACTERIAL PROPERTIES Discover the effectiveness of our Tea Tree body scrub in combating body odour Harnessing natural antibacterial properties this tea scrub targets odourcausing bacteria ensuring you stay fresh and confidently rejuvenated throughout the day

DEEP CLEANSING AND DETOXIFICATION Our Charcoal Face Scrub infused with Tea Tree Oil effectively draws out impurities toxins and excess oil ensuring a deep and thorough purification for your skin.

BALANCES OILY SKIN Discover the perfect solution with our Charcoal Face Scrub for oily skin Charcoals renowned oilabsorbing properties effectively balance your skin offering a healthy glow thats free from excessive shine.

EXFOLIATES AND RENEWS Experience the transformative power of our exfoliating scrub The gentle exfoliating action of our charcoal scrub sloughs off dead skin cells helps promote skin renewal and a brighter complexion.

SOOTHING CALMING Our tea tree scrub is infused with tea tree oil which has calming properties effectively alleviate irritated skin This makes our body scrub a perfect choice for individuals with acneprone skin promoting a clearer and healthier complexion

30 AED

5% OFFFeatured

Fair & White So Carrot Miraculous Cream Brightening Face & Body Cream 250ml

Rated 0 out of 5

(0)

Highlights:

Fair & White So Carrot Miraculous Cream Brightening Face & Body Cream 250ml

The deliciously scented Miraculous Brightening Face and Body Cream has a creamy texture and contains Carrot Oil. It helps brighten skin and even out complexion. For more radiant and silky skin glowing with beauty.

95 AED