Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Yoko Purify Herbal Soap 120g

Rated 0 out of 5

(0)

Highlights:

Yoko Purify Herbal Soap 120g

Beautiful skin starts here! Herbal soap created from the science of Asian beauty. Not only cleans the skin thoroughly But it is also rich in the value of various herbs. To nourish the skin to be beautiful and clear. and always look youthful Contains ingredients from mangosteen, prairie, and kaffir lime, combining values for beautiful, radiant skin. It also helps reduce the oiliness of the skin as well.

How to use: Apply water to create foam. Gently massage and scrub all over the skin. Then rinse with clean water.

15 AED

9% OFFFeatured

Cocoderm Clarifying Milk Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Cocoderm Clarifying Milk Lotion 500ml

Clarifying milk COCODERM clarifies your skin and unifies your complexion. It penetrates quickly and leaves your skin supple, soft, silky and moisturized. Protects the epidermis from external aggressions and irritations. Slows skin aging. It is very effective against spots.

Benefits of product

Clarifies your skin gradually
Blurs spots and unifies the complexion
Moisturises and nourishes the skin intensely
Improves the appearance of the skin and corrects the irregularities of the complexion

Method Of Use

Apply the COCODERM clarifying milk after the shower, day and night onto a clean and dry skin and make it penetrate by massaging slightly by small circular movements. Insist on dark areas (knees, fingers and joints).

50 AED

13% OFFFeatured

Xtreme Collection Gold Facial Clay Mask 500ml

Rated 0 out of 5

(0)

Highlights:

Xtreme Collection Gold Facial Clay Mask 500ml

Formulated with an exclusive Cellular Gold Complex to stimulate cell regeneration and delivers antioxidants.

How to use

Apply generously to face and neck avoiding eye areas. Leave until completely dry (15-20) minutes. Rinse well with warm water and tap with cloth.

35 AED

20% OFFFeatured

Ujooba Multivitamin Beauty Soap 85gm

Rated 0 out of 5

(0)

Highlights:

Ujooba Multivitamin Beauty Soap 85gm

Ujooba Beauty Soap with Multivitamins. Extra White Magical Formula Description: Advanced Multi-Vitamin Defense: Ujooba Beauty Soap goes beyond traditional cleansing by incorporating an advanced multi-vitamin agent. Packed with essential vitamins, this soap works to nourish your skin, promoting a healthier and more radiant appearance. Sun Protection for Everyday Radiance:

20 AED

13% OFFFeatured

Silky Cool Gold Facial Toner with Salicylic Acid 120ml

Rated 0 out of 5

(0)

Highlights:

Silky Cool Gold Facial Volcanic Mud Mask 140ml

Introducing the Silky Cool Gold Facial Line, a luxurious collection designed to elevate your skincare routine to new heights of indulgence and efficacy. Crafted with a blend of premium ingredients and nourishing botanicals, each product in this line is meticulously formulated to provide a spa-like experience while delivering visible results.

Featuring organic clay to purify and revitalize skin, leaving it fresh and smooth by removing excess oil and impurities.

35 AED

17% OFFFeatured

Valera Whitening Vitamin C Beauty Cream

Rated 0 out of 5

(0)

Highlights:

Valera Whitening Vitamin C Beauty Cream

25 AED

5% OFFFeatured

Samira Toning Milk 348ml

Rated 0 out of 5

(0)

Highlights:

Samira Toning Milk 348ml

This smooth velvety lotion containing Biotermaclearycin whitens your skin and controls the formation of melanin. Biotermaclearycin is a special formulation of the most exclusive lightening botanical extracts available. It will leave your skin feeling smooth and refreshed.

Benefits:

For use on your body
Whitens and evens your skin tone
Clears skin complexion
Removes discoloration
Softens your skin
Refreshes your body
SPF 15

How to use:

Apply evenly onto your body daily for best results. Continue using daily until you reach your desired shade, then use every other day to maintain.

Key ingredients: Biotermaclearycin, Saffron and Milk Thistle

620 AED

20% OFFFeatured

Reborn Whitening Lotion 200ml

Rated 0 out of 5

(0)

Highlights:

Reborn Whitening Lotion 200ml

40 AED

2% OFFFeatured

Clear Essence Exclusive Hydroquinone-Free Medicated Fade Crème

Rated 0 out of 5

(0)

Highlights:

Clear Essence Exclusive Hydroquinone-Free Medicated Fade Crème

Clear Essence® Exclusive Hydroquinone-Free Medicated Fade Creme is now prepared in a completely new avatar infused with Licorice, Azelaic, Tranexamic and Niacinamide for bright, even toned and flawless looking skin. Clear Essence® Exclusive Hydroquinone-Free Medicated Fade Creme is a hydroquinone-free complexion creme fortified with botanical licorice extracts to effectively fade away skin discolorations, dark spots, freckles, uneven skin tone unveiling a smooth more radiant glowing skin complexion.

Contains 5% Niacinamide

Extra Strength Formula with Niacinamide which targets dark spots

Licorice Extract restores skin’s radiance and glow

96% Improved clarity in 8 weeks

Skin Concern: Dark spots, age spots, post acne marks, or sun discolorations

Recommended Skin Type: Dry to normal

Used For: Correction of dark spots. an even, flawless complexion

295 AED

25% OFFFeatured

El Nett Clarifying Body Soap 220g

Rated 0 out of 5

(0)

Highlights:

El Nett Clarifying Body Soap 220g

The clarifying formula soap EL NETT prevents hyper pigmentation spots, cleans smoothes the skin without leaving it dry. Ultra fines peeling particles remove dull, lifeless and expose a fresh and beautiful look.

Directions: Apply both face and body. For an optimal result, associate the range. Take out of the reach of children. In case of eyes contact rinse wiht cold water.

Ingredients: Sodium Palmate, Sodium cocoate, Aqua (water) parfum, coconut acid, glycerin, arbutin, soidum chloride, tocopheryl acetate, tetrasodium EDTA, Propylaraben, sodium ascorbyl, Linoleic acid.

15 AED

PRODUCTS ON SALES

View All

13% OFFFeatured

Hair Care, Hair Growth, Hair Oil

Mega Growth Profectiv Anti Breakage Strengthener Growth Oil 236ml

Rated 0 out of 5

(0)

Highlights:

Mega Growth Profectiv Anti Breakage Strengthener Growth Oil 236ml

Profectiv Mega growth anti-breakage hair growth Oil, infuses an ultra-protective blend of natural oils, and conditioning proteins that help strengthen hair deep inside for stronger, longer, healthier looking hair. Whatever your texture or hairstyle, Mega growth defends against breakage, split-ends, and dryness by helping. Soothe dry scalp. Protect against heat damage. Promote healthy looking growth.

35 AED

20% OFFFeatured

Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 200ml

Rated 0 out of 5

(0)

Highlights:

Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 200ml

Jergens Original Scent Moisturizer helps you reveal deeply luminous, visibly softer skin. This unique formula contains an illuminating HYDRALUCENCE blend, as well as nourishing hydrators and our classic Cherry Almond Essence. Provides dry skin with long lasting moisture rich hydration for visibly softer skin. Jergens Moisturizers restore your skin’s deep luminosity to reveal skin that’s never looked so beautiful.

20 AED

25% OFFFeatured

Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gm

Rated 0 out of 5

(0)

Highlights:

Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gm

Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gmTransform your bathing experience with Goree Whitening Soap With Lycopene. This soap is specially crafted to whiten and nourish your skin while you sleep, providing a range of benefits for a healthier complexion. Enriched with Vitamin B3, it boosts cellular energy to enhance the skin’s renewal process, promoting the regeneration of skin cells. Whether you have normal, sensitive, or pigmented problem skin, Goree Whitening Soap offers a pinkish look and rejuvenates your skin with each use.

15 AED

6% OFFFeatured

Tree Hut Shea Sugar Body Scrub Coconut Lime 510gm

Rated 0 out of 5

(0)

Highlights:

Tree Hut Shea Sugar Body Scrub Coconut Lime 510gm

Boasts healing properties and reduces the appearance of cellulite
Helps to improve skin imperfections
Deep cleans to leave skin soft and smooth

75 AED

5% OFFFeatured

Silky Cool Mint Facial Mud Mask 300ml

Rated 0 out of 5

(0)

Highlights:

Silky Cool Mint Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

95 AED

10% OFFFeatured

Pretty Cowry Face Scrub Cream Honey, 500ml

Rated 0 out of 5

(0)

Highlights:

Pretty Cowry Face Scrub Cream Honey, 500ml

45 AED

13% OFFFeatured

Lait Amino Glow Vitamin C Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Lait Amino Glow Vitamin C Body Lotion 500ml

Transform your daily skincare routine with Amino Glow Vitamin C Lightening Body Lotion—a 500 ml powerhouse enriched with stabilized vitamin C, alpha-arbutin, kojic acid, fruit-derived AHAs, amino acids, and an SPF 50 formula. This hydrating lotion absorbs quickly to deliver deep moisture, boost collagen, and gently exfoliate, promoting visibly clearer, softer, and more radiant skin.

Specially designed to target body hyperpigmentation, dark patches, rough or bumpy skin (“strawberry legs”), and dullness—its blend of tyrosinase inhibitors and exfoliants helps improve tone and texture. Added amino acids replenish hydration and reinforce the skin barrier, while broad-spectrum SPF helps defend against new sun damage.

Ideal for daily use, this multi-action lotion smooths, brightens, and protects—setting the foundation for a healthier, glowing complexion.

Key Benefits
Brightening & Tone Correction: Vitamin C and AHAs work together to fade dark spots and even pigmentation.
Deep Hydration: Amino acids and natural oils deliver essential moisture and improved skin barrier function.
Texture Refinement: Gentle exfoliation smooths skin surface, reducing “strawberry skin” and roughness.
UV Defense Support: Vitamin C enhances antioxidant protection—ideal when combined with sunscreen.
Fast-Absorbing: Lightweight, non-greasy finish for daily all-over body use.

How to Use
After showering, apply generously to clean, dry skin.
Massage in circular motions until fully absorbed.
Use morning and evening for optimal results.
Apply a broad-spectrum sunscreen in the morning to maintain brightening effects.

175 AED

14% OFFFeatured

Dr Rashel Aloe Vera Soothe & Smooth Primer Serum 100ml

Rated 0 out of 5

(0)

Highlights:

Dr Rashel Aloe Vera Soothe & Smooth Primer Serum 100ml

make smoother, firmer skin,tighten pores.

Benefits:

A light and luxurious moisturizing serum and makeup primer.

replenishes and protects the skin, and improves tone for elegantly glowing skin.

Made with Aloe Vera to help soothe & heal new skin.

Rich moisturizers and nutrients such as silk amino acids provide moisture and silky smooth skin.

How to use:

Apply a few drops on the center of your face, and massage outwards, as the last step of your skincare before applying your makeup/foundation. It can be used as an effective primer, can also be layered as a spot treatment for heavily textured areas on the skin.

This will leave your skin brightened, blurred, and soft.

Warning: For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, If irritation occurs, discontinue use. And keep it out of reach of children.

30 AED

8% OFFFeatured

Sunny Isle Just for Wig, Weave, Braid & Extensions- Residue Remover Shampoo 354ml

Rated 0 out of 5

(0)

Highlights:

Sunny Isle Just for Wig, Weave, Braid & Extensions- Residue Remover Shampoo 354ml

Sunny Isle Residue Remover Shampoo gently cleanses scalp & hair after wig or weave removal while leaving hair manageable, soft, and moisturized. Expertly formulated for Synthetic & Natural: Wigs, Weaves, Braids and Extensions, this gentle, yet effective shampoo gets rid of excess buildup from bonding glue after removing your Wig, Weave, Braids, or Extensions.

Features & Benefits:

Gently cleanses scalp & hair after wig or weave removal

Gets rid of excess buildup from bonding glue

Infused with Sunny Isle Jamaican Black Castor Oil

Lifts away leftover residue without stripping hair’s natural moisture

60 AED

17% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Men Fast Absorbing Normal to Dry Skin Body Lotion 400ml

Rated 0 out of 5

(0)

Highlights:

Vaseline Men Fast Absorbing Normal to Dry Skin Body Lotion 400ml

Boosts suppleness, nourishes and conditions the skin

Heals dryness and soothes parched skin

Light and gentle skin-nurturing treatment that gets easily absorbed in skin

25 AED

GIFT SET

View All

25% OFFFeatured

Bar Soap, Skin Care

RDL Papaya RDL Papaya Soap 135g

Rated 0 out of 5

(0)

Highlights:

RDL Papaya RDL Papaya Soap 135g

Experience total skin care with new improved RDL Papaya cSoap plus Sunscreen. It contains papaya extract and enriched with vitamins to reveal a smoother and younger looking skin.

Direction for Use: Use it as bath soap.

15 AED

13% OFFFeatured

Personal Care, Skin Care, Weight Loss Kit, Wellness

Eveline Slim Extreme 4D Thermo Fat Burner Slimming Serum 250ml

Rated 0 out of 5

(0)

Highlights:

Eveline Slim Extreme 4D Thermo Fat Burner Slimming Serum 250ml

With a highly effective formula that warms the skin to ensure that the active ingredients penetrate deep into the skin, accelerating the process of burning subcutaneous fat.
It prevents the appearance of cellulite on the surface of the skin and also controls the size of the fat cells under the skin.
Effective in reducing the appearance of cellulite.
Helps improve the appearance of the skin of the chest and neckline.

65 AED

17% OFFFeatured

SH-18 Exfoliating Soap with Apricot 200gm

Rated 0 out of 5

(0)

Highlights:

SH-18 Exfoliating Soap with Apricot 200gm

SH-18 Exfoliating Soap w/ Apricot 7 oz contains apricot to fight skin dark spots and blemishes. Its rubbing action removes the dead cells while deeply cleansing the epidermis. This soap lightens your skin leaving it smooth, event and radiant.

25 AED

15% OFFFeatured

UB Koko Nouveau Hand & Body Lotion 473mls

Rated 0 out of 5

(0)

Highlights:

UB Koko Nouveau Hand & Body Lotion 473ml

Introducing UB Koko Nouveau Hand & Body Lotion, a nutrient-rich formula that nourishes and moisturizes skin for a silky-smooth feel. Packed with natural ingredients, this 16oz lotion offers 24-hour hydration while promoting healthy skin. Expertly crafted to indulge the senses and leave you feeling refreshed and rejuvenated.

55 AED

14% OFFFeatured

Trimay Ecto-Luron Blue Tansy Hydra Relief Cream 50ml

Rated 0 out of 5

(0)

Highlights:

Trimay Ecto-Luron Blue Tansy Hydra Relief Cream 50ml

Trimay Ecto-Luron Blue Tansy Hydra Relief Cream intensely moisturizes the skin to eliminate dryness and provide long-lasting hydration thanks to the content of 8 types of hyaluronic acid, 19.6% aloe vera leaf water, blue fly oil and ectoine.

The product replaces moisture deficiency in the skin cells, helping to get rid of dryness and dehydration in no time, forming a protective barrier on the surface of the epidermis, able to stop skin dehydration and maintain optimal moisture levels. The cream has a powerful soothing and healing effect, quickly rebuilding the damaged skin layer. Lowers skin temperature, eliminates itching and redness.

95 AED

11% OFFFeatured

Body Gel, Oils & Moisturizer, Shampoo, Skin Care

Vaseline Nourishing Moisture Body Gel Oil 200 ml

Rated 0 out of 5

(0)

Highlights:

Vaseline Nourishing Moisture Body Gel Oil 200ml

Vaseline Nourishing Moisture Body Gel Oil is made with 100% pure cocoa to help restore moisture to dry and dull skin. This lightweight gel oil provides a natural glow and absorbs quickly without leaving behind a greasy feel.
Key Benefits:
• Vitalizing Gel Oil: Promotes healthy, glowing skin with its rich, nourishing formula.
• Made with Pure Cocoa: Helps improve the skin’s appearance and brings out a natural glow.
• Revitalize Dull Skin: Ideal for dry, dull skin in need of moisture and rejuvenation.
• Quick Absorption: Leaves skin feeling soft and smooth without a greasy residue.
How to Use:
• Apply a few drops of Vaseline Intensive Care Cocoa Radiant Gel Oil to your skin. Massage it in, focusing on particularly dry areas.
• Use as needed for soft, glowing skin.

40 AED

8% OFFFeatured

Hair Food, Hair Oil, Hair Care

Sunny Isle Lavender Jamaican Black Castor Oil Pure Butter 226ml

Rated 0 out of 5

(0)

Highlights:

Sunny Isle Lavender Jamaican Black Castor Oil Pure Butter 226ml

Sunny Isle Jamaican Black Castor Oil is now… PURE BUTTER! The Sunny Isle brand is the first ever to convert Jamaican Black Castor Oil into PURE BUTTER! The conversion of Jamaican Black Castor Oil into PURE BUTTER is REVOLUTIONARY and the first of its kind. 100% natural. Zero fillers added. Enjoy our Jamaican Black Castor Oil PURE BUTTER enhanced with LAVENDER Essential Oil.

HAIR: Uses & Benefits:

Stimulates hair growth

Sealant for Dry Hair

Alleviates dry, itchy, flaky scalp

Sealant for dry hair

SKIN: Uses & Benefits:

Ideal for dry sensitive skin

Alleviates Psoriasis and Eczema

Eases arthritic pain

Fades scars, acne blemishes, and stretch marks

60 AED

11% OFFFeatured

Gluta Secret with Carrot Lightening Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Gluta Secret With Tra Carrot Lightening Body Lotion 500ml

Thanks to its formula rich in glutathione and carrot oil, GLUTA SECRET Wody lotion ensures.clear, fresh and radiant skin. This treatment gets rid of hyperpigmentation spots on the skin and protects you against bad weather (Sun, dust, etc.). Ideal for black and mixed skin. Keep out of the reach of children.

40 AED

25% OFFFeatured

Vitamin White Carrot Soap with Carrot Oil 200gm

Rated 0 out of 5

(0)

Highlights:

Vitamin White Carrot Soap with Carrot Oil 200gm

Vitamin White Carrot exfoliating soap is nourishing and anti-impurity. Its fabulous formula removes even the darkest spots dramatically. This exfoliating soap gives you a brown, spot-free complexion.

15 AED

13% OFFFeatured