Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Yoko Gold Salt Body Scrub Gluta Tomato White+ 350g

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Yoko Gold Salt Body Scrub Gluta Tomato White+ 350g

Yoko Gold Salt Body Scrub Gluta Tomato White+ 350g Experience clearer skin. smoother and look younger than ever With a new formula of Gluta Scrub Salt from Yoko. Combined with tomato extract, collagen, vitamin B3 and vitamin E, it nourishes dry, damaged, and rough skin. To return to moisture and smoothness for firm, clear, bright skin

Glutathione – brightens the skin naturally
Tomato extract – contains lycopene to prevent the deterioration of collagen
Collagen – Skin is smooth, firm, and looks smooth.
Vitamin B3&E – Revitalizes dry, rough skin. Makes the skin smooth, soft, and moisturized.
Walnut – 100% natural. Gently exfoliates the skin.

How to use: Pour a small amount of salt onto wet skin. Then gently scrub the skin all over. Leave it for 3 minutes and then rinse with clean water. Should be given once a week to keep the skin clean and looking bright.

20 AED

18% OFFFeatured

Fifty’s Beauty Ageless Complexion Soap 200gm

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Fifty’s Beauty Ageless Complexion Soap 200gm

This soap is formulated with Tea tree oil to keep skin naturally healthy, and to remove body odour. It contains Shea butter to smooth out complexion and prevent from premature aging of the skin.

Fifty’s Ageless Complexion Soap is a great way to cleanse your skin and to keep skin feeling naturally healthy at the same time.

45 AED

18% OFFFeatured

Cloud Paris Lemon Plus Mango Extract Multi Vitamin Lightening Lotion 500ml

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Final Glow Half-Cast With Vitamin C And Q10 Lotion 500ml

Before first use, rotate top portion of pump counter-clockwise until it pops up.

Fial Glow Half-Cast is a multi-action whitening cream that lightens firms, specially formulated to improve the skin’s texture & tone, gives complete defense from the sun.Use twice daily.

165 AED

17% OFFFeatured

Biocos Hyaluronic Acid Face Wash Mousse Hydrating Cleanser with Aloe Vera

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Biocos Hyaluronic Acid Face Wash Mousse Hydrating Cleanser with Aloe Vera

Hydrates and Refreshes : Enriched with Hyaluronic Acid, this mousse cleanser deeply moisturizes, leaving your skin feeling soft, smooth, and refreshed without drying out.
Gentle Breakout Prevention : Infused with Aloe Vera and Vitamin E, it gently cleanses while helping to prevent breakouts, giving you clearer, healthier skin with every wash.
Deep Pore Cleansing : The rich, foamy mousse unclogs pores, removing dirt and impurities effectively. Ideal for a fresh, deep clean that leaves your face feeling rejuvenated.
Soft and Non-Drying : Designed with Pro-Vitamin B5 and Glycerin, this formula hydrates while cleansing, ensuring your skin stays moisturized and soft without any tightness or dryness.
Perfect for Sensitive Skin : With soothing ingredients like Aloe Vera and a gentle formula, this face wash is perfect for sensitive skin, providing a calming and non-irritating experience with every use.

25 AED

18% OFFFeatured

Mekako Ad Hoc 15Plus Harmonizing Lotion 400ml

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Mekako Ad Hoc 15Plus Harmonizing Lotion 400ml

HARMONIZING MILK AD HOC 15PLUS – Brown Even Tone contains a powerful antioxidant principle to reduce the dark spots caused by age, sun, pregnancy and to visibly even the Brown Complexion.

It gives a uniform and luminous complexion; its silky emulsion is immediately absorbed by the skin which becomes hydrated, smooth, elastic and sublimely luminous.

70 AED

40% OFFFeatured

Goldman Clarifying Milk 125ml

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Goldman Clarifying Lotion 125ml

Goldman multi-care milk blurs the defects of damaged skin, prevents the appearance of new spots and revitalizes the skin. Its texture melts quickly and leaves no trace.

15 AED

11% OFFFeatured

Alattar Moroccan Snow White Cream 200ml

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Alattar Moroccan Snow White Cream 200ml

Attar Snow White Moroccan Paste – a luxurious natural paste specially designed to lighten and even out skin tone, inspired by ancient Moroccan skincare traditions. This paste features a unique formula containing effective natural ingredients that remove impurities and lighten dark spots, giving the skin a natural radiance and glow. This product is ideal for those with uneven skin tone or pigmentation caused by sun exposure or hormonal changes. Thanks to its soft, creamy texture, it is easy to apply and absorb, making it suitable for daily use without causing skin irritation. Moroccan Snow White Paste is an ideal choice for those looking for natural and safe solutions to lighten their skin and improve its overall appearance.

Benefits and Features:

Effective skin lightening that helps reduce pigmentation and even out skin tone thanks to its natural ingredients.

A natural and safe formula free of harmful chemicals, making it suitable for all skin types.

Deep hydration provides immediate hydration to the skin, improving its elasticity and smoothness.

Improves skin texture, helping to soften, smooth, and brighten the skin.

Ease of Use: It comes in a creamy texture that is easy to apply and absorb without leaving any greasy residue.

Suitable for daily use and can be used regularly without causing irritation or dryness.

Inspired by Moroccan traditions, it is based on proven traditional recipes known for their effectiveness in skincare.

Directions for Use:

Wash your face or the area to be lightened thoroughly and dry gently.

Apply an appropriate amount of the paste to the skin and massage gently in circular motions.

Leave it on for 15-20 minutes until it dries. Completely.

Wash with lukewarm water and pat dry.

Use two to three times a week for best results.

Warnings:

For external use only.

Store in a cool, dry place.

Keep out of reach of children.

40 AED

17% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Vitamin C Skin Moisturizing Whitening Body Massage Oil Gel 200ml

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Disaar Vitamin C Skin Moisturizing Body Oil Gel Whitening Body Massage Oil Gel 200ml

Moisturizing Lightening Stretch Marks Body Massage Oils for Spa

Moisturizer, Anti-wrinkle, Anti-aging, Whitening, Firming, Nourishing, Lightening

25 AED

25% OFFFeatured

Melano Whitening Cream With Alpha Arbutin SPF30 50gm

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Melano Whitening Cream With Alpha Arbutin SPF30 50gm

Melano is a safe lightening formula consisting of alpha-arbutin, multivitamins, glutathione, and kojic dipalmitate, which is characterized by its effectiveness in: removing dark spots, freckles, melasma, and acne effects, reducing wrinkles and fine lines, and unifying skin tone. Softness of skin.Cream to lighten and unify skin tone.Alpha Arbutin – Vitamin 3 – Vitamin E – Allantoin – D – Panthenol – Glycerin – Wheat Germ Oil.

For best results, use the entire Melano lightening set.

30 AED

13% OFFFeatured

Fairlady Toning & Lightening Serum 30ml

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Fairlady Toning & Lightening Serum 30ml

Fair lady toning & lightening serum with argan oil whitening accelerator.

35 AED

PRODUCTS ON SALES

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6% OFFFeatured

Conditioner, Hair Care

The Doux That’s Deep 5-Minute Deep Conditioner 236ml

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The Doux That’s Deep 5-Minute Deep Conditioner 236ml

WHAT IT DOUX?

Quick & easy deep conditioning in 5 minutes?! THAT’S DEEP’s rapid conditioning formula awakens your scalp and activates natural moisture. Working below the surface to boost strength, bounce, and smoothness. Frizz and dryness? Consider them handled.

WHAT?S GOOD?

Honey: Soothes + softens

Tea Tree Oil*: Prevents breakage and snapping

Peppermint Oil*: For reducing that frizz

Cruelty & Paraben Free

DOUX YOU:

Apply to clean wet hair, and detangle in sections.

Allow to penetrate for 5 minutes or less.

Rinse thoroughly.

*Product contains mint extracts. We recommend performing a patch test prior to use if you have previously experienced sensitivity to peppermint or tea tree oil. Avoid contact with eyes. If irritation occurs, rinse thoroughly and discontinue use.

85 AED

10% OFFFeatured

White Secret Lightening Body Cream 320ml

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White Secret Lightening Body Cream 320ml

White secret – beauty cream contains ingredients proven to brighten your skin and eliminate blackheads and spots!

Also contains vitamin E which treats pigmented skin and spots, prevents the reappearance of dark spots!

After the first application, the effects will become visible, your skin will be brighter, your complexion more even!

45 AED

6% OFFFeatured

ACM Sunscreen Spray Midi Sun With SPF 50 Suitable For All Skin Types 200ml

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ACM Sunscreen Spray Midi Sun With SPF 50 Suitable For All Skin Types 200ml

Sun protection spray with SPF 50 for face and body from ACM.
Features easy application on body and face, fast absorption, and does not leave an oily or sticky layer or white marks.
Provides strong and effective protection against UVA (ultraviolet alpha),
UVB (ultraviolet beta), and infrared sun rays.
Contains glycerin and hexanediol to moisturize and protect against skin wrinkles.
Suitable for children from 3 years and adults to protect your skin and your children’s skin from sun rays.
High protection.
Does not leave white marks.
Moisturizes and nourishes the skin.
Non-greasy.
Fast absorption.

85 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Dance in Brazil 250ml

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Ella James Body Mist Dance in Brazil 250ml

25 AED

13% OFFFeatured

Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Vent Thermal Hair Brush 62x261mm

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IQueen Styling Tek Vent Thermal Hair Brush 62x261mm

A sheer whitewashed finish subtly reveals the natural wood grain, while indigo rubber inserts offer a striking contrast and superior grip.
The Alternative Bristling design combines double-strand nylon for deep, snag-free penetration and open-tip ionic bristles for optimal hair control and conditioning.
Together, they deliver effortless curling, straightening, volumizing, and sectioning—outperforming traditional round brushes with ease.
Overall Diameter: 62mm, Length:261mm

70 AED

8% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Lait Snapchat Black Diamond face Cream 50gm

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Lait Snapchat Black Diamond face Cream 50gm

Lait Snapchat Diamant Whitening face cream targets dark spots and hyperpigmentation thereby giving you a rediant Flawless skin.

This cream contains natural botanical ingredients that helps Lightens your skin without giving you stretch marks, green veins, hyperpigmentation., reduces dark spots, prevent blemishes and cause no irritation.

110 AED

29% OFFFeatured

Pastil Lemon Foot Scrub for Soft & Supple Feet 180ml

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Pastil Lemon Foot Scrub for Soft & Supple Feet 180ml

It works to whiten, lighten and remove dark spots on the face and all parts of the body, as it removes freckles and pimples from the face, and is used to lighten the knees and elbows in particular.

Rich in antioxidants that works to combat harmful free radicals, whose buildup contributes to the destruction of skin cells, and thus the appearance of wrinkles, signs of aging, and scarring.

It can help reduce signs of aging and tighten skin pores for a cleaner and smoother looking skin.

25 AED

20% OFFFeatured

Oserth Volume Shampoo 300ml

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Oserth Volume Shampoo 300ml

Lifts roots and plumps strands for lasting body that looks and feels natural.

• Wheat Protein Boost: Temporarily thickens hair diameter
• Panthenol Support: Adds flexible fullness without stiffness
• Scalp-Friendly: Never causes product buildup at roots
• Fine Hair Optimized: Weightless formula made for delicate strands
• Refreshing Mint: Invigorates scalp during application

Wake up flat hair with this volumizing awakening.

120 AED

15% OFFFeatured

Vaseline Intensive Care Healthy Hands Stronger Nails with Keratin Non-Greasy Hand Cream, 75ml

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Vaseline Active Fresh 48H Protection Pro Derma Deodorant Body Spray 250ml

17 AED

11% OFFFeatured

Amalico Chebe Argan Hair Serum 100ml

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Amalico Chebe Argan Hair Serum 100ml

40 AED

GIFT SET

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11% OFFFeatured

Conditioner, Hair Care

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Ebin New York Curl & Twist Moisturizing Foaming Lotion 250ml

The Curl & Twist Foaming Lotion provides long-lasting moisture and shine for the hair. Protects against extreme heat caused from hot tools and define curls while giving a firm hold. Smoothing formula leaves hair manageable and frizz-free.
CURL AND TWIST: Giving long lasting moisture and shine for your hair. Define and enhance curls without frizz. Gentle and shiny finish without crispy texture. Quick dry and no build up or flacking
LONG HOLD: Keep and set your waves in place all day wherever and whenever you go. Don?t worry about the frizz or flyaway.
HEALTHY HAIR:Keep your hair stylish along with moisture and nourishment with argan and keratin infused foaming lotion
BEST INGREIDENTS: Infused with sweet almond oil which has high moisture content to prevent hair breakage due to dry and weak hair. Manage your hair so that it is never to dry or oily to keep freshness
CRUELTY FREE: Cruelty free, vegan friendly with argan and castor oil included. Keep your hair healthy and stylish at the same time.

HOW TO USE

Apply to clean, dry skin.

Massage gently until absorbed.

45 AED

10% OFFFeatured

Creams, Face Cream, Skin Care

Fruit Of The Wokali Natural Whitening Facial Cream 55gm

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Fruit Of The Wokali Natural Whitening Facial Cream 55gm

FRUIT OF THE WOKALI WHITENING CREAM A natural cream to improve skin elasticity, brighten and protect it from harmful ultraviolet rays. It whitens the skin and maintains its natural moisture, helps prevent acne breakouts, and improves skin strength, leaving it softer, brighter, and healthier-looking.

45 AED

5% OFFFeatured