Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Yoko Gold Salt Body Scrub Gluta Tomato White+ 350g

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Yoko Gold Salt Body Scrub Gluta Tomato White+ 350g

Yoko Gold Salt Body Scrub Gluta Tomato White+ 350g Experience clearer skin. smoother and look younger than ever With a new formula of Gluta Scrub Salt from Yoko. Combined with tomato extract, collagen, vitamin B3 and vitamin E, it nourishes dry, damaged, and rough skin. To return to moisture and smoothness for firm, clear, bright skin

Glutathione – brightens the skin naturally
Tomato extract – contains lycopene to prevent the deterioration of collagen
Collagen – Skin is smooth, firm, and looks smooth.
Vitamin B3&E – Revitalizes dry, rough skin. Makes the skin smooth, soft, and moisturized.
Walnut – 100% natural. Gently exfoliates the skin.

How to use: Pour a small amount of salt onto wet skin. Then gently scrub the skin all over. Leave it for 3 minutes and then rinse with clean water. Should be given once a week to keep the skin clean and looking bright.

20 AED

8% OFFFeatured

PanOxyl PM Balancing Repair Moisturizer Lotion 85gm

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PanOxyl PM Balancing Repair Moisturizer Lotion 85gm

Enjoy deep hydration for your skin with Panoxyl Night Care Lotion.

Use during the night to get care that penetrates deep into the skin and immediate results.

A creamy formula that is quickly absorbed by the skin.

Enriched with nourishing ingredients, including: niacinamide, cica, and hyaluronic acid.

Controls the production of oils in the skin.
Renews skin cells.
Reduces skin redness.
Ideal for oily, sensitive and acne-prone skin.
Instant, long-lasting hydration.
Strengthens the skin’s natural protective barrier.
Treats dry skin.
Dermatologist recommended formula.
Suitable for daily use.

60 AED

10% OFFFeatured

Morocco Skin Clarifying Body Lotion 400ml

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Morocco Skin Clarifying Body Lotion 400ml

Morocco Skin Clarifying Body Lotion brightens and hydrates while helping to reduce blemishes and uneven tone. Enriched with natural extracts, it nourishes and restores clarity for a smoother, radiant complexion. Lightweight and refreshing, this lotion leaves skin healthy, soft, and glowing with daily use.

45 AED

20% OFFFeatured

Body Butter Radiant Vitamin C Glow Body Lotion Plus Kojic Acid, Orange And Arbutin

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Body Butter Radiant Vitamin C Glow Body Lotion Plus Kojic Acid, Orange And Arbutin

This body lotion moisturizes and brightens the skin with a rich, creamy texture that absorbs without greasiness. It uses a powerful combination of Vitamin C, Kojic Acid, Orange, and Arbutin to reduce dark spots and hyperpigmentation, promoting an even, radiant, and youthful glow. The formula is designed to hydrate, improve skin elasticity, and protect against dryness, leaving skin soft, smooth, and revitalized.

Key benefits:

Brightens and evens skin tone: Vitamin C, Kojic Acid, Arbutin, and Orange extract work together to fade dark spots, blemishes, and hyperpigmentation for a more uniform complexion.
Deeply moisturizes: The “body butter” formula provides lasting hydration and nourishment, making skin feel soft and supple.
Enhances radiance: Revives dull skin and promotes a luminous, healthy-looking glow.
Lightweight and non-greasy: Absorbs quickly into the skin, leaving it feeling revitalized and smooth without a greasy residue.
Protective and rejuvenating: Helps protect against environmental stressors and promotes youthful vitality.

120 AED

29% OFFFeatured

Bellevie Clarifying Lotion Extra-Fort 240ml

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Bellevie Clarifying Lotion Extra-Fort 240ml

BelleVie Lait Clarifiant Extra-Fort is a powerful lotion that helps reduce the appearance of dark spots by up to 95%. Its premium ingredients deliver intense hydration to the skin, leaving it looking brighter and healthier with a natural glow. This powerful lotion helps to even skin tone and provide maximum effects.

25 AED

10% OFF

PrettyBe 5in1 Face& Body Scrub Milk 550ml

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PrettyBe 5in1 Face& Body Scrub Milk 550ml

45 AED

24% OFFFeatured

Oils & Moisturizer, Skin Care

Carrot Glow Intense Toning Glycerin 500ml

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Carrot Glow Intense Toning Glycerin 500ml

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Intense Toning Glycerin is a lightweight body treatment formulated to help visibly lighten the skin while promoting a healthy, radiant glow. Enriched with Carrot Seed Oil and brightening ingredients, it helps improve the appearance of uneven skin tone while preparing the skin to absorb your body lotion more effectively.

Its fast-absorbing formula provides an extra boost to your daily body care routine, leaving skin feeling soft, smooth, and hydrated without a heavy or greasy feel. With continued use, skin appears brighter, more even-looking, and naturally luminous

380 AED

20% OFFFeatured

Reborn Lemon Deep Exfoliating Scrub 500ml

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Reborn Lemon Deep Exfoliating Scrub 500ml

Reborn Beauty citrusy scrub infused with pink lemon and mandarin peel extract, It removes dirt, oil and dull skin for a healthy look and feel. DIRECTIONS FOR USE : A small amount in the palm of your hand or directly on to fingertips and massage on the face with gentle, circular motions, using as much or as little pressure as you like. & the scrub rinses clean away with warm water.

40 AED

20% OFFFeatured

Mega Glow Egyptian Super Bleaching SPF 30 Glutathione Face & Body Lotion 400ml

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Mega Glow Egyptian Super Bleaching SPF 30 Glutathione Face & Body Lotion 400ml

Mega Glow Egyptian Super Bleaching SPF 30 Face & Body Lotion is an intensive brightening skincare lotion formulated for both the face and body. According to the product label, the formula features Glutathione, Egyptian Talking Oil, Jojoba Oil, Glutathione Powder, Turmeric Oil, and Filipino Bleaching Powder.

Designed for brightening-focused skincare, the lotion helps improve the appearance of dull and uneven-looking skin while providing moisturizing and conditioning care. Glutathione is commonly incorporated into cosmetic formulas designed to support a brighter-looking complexion, while Jojoba Oil helps condition and soften the skin. Turmeric Oil complements the formula with antioxidant-focused skincare.

The lotion is labeled SPF 30, providing additional daytime sun protection when applied correctly. Its face-and-body formulation makes it convenient for a complete skincare routine.

Key Benefits:
• Intensive brightening-focused skincare.
• Helps improve the appearance of dull and uneven-looking skin.
• Formulated with Glutathione.
• Contains Glutathione Powder.
• Contains Egyptian Talking Oil as stated on the label.
• Enriched with Jojoba Oil.
• Formulated with Turmeric Oil.
• Contains Filipino Bleaching Powder as stated on the product label.
• Helps moisturize and condition the skin.
• Promotes smoother and more radiant-looking skin.
• SPF 30 sun protection as stated on the label.
• Suitable for face and body.
• 400ml size.

Directions for Use:Apply a small amount to clean, dry skin and massage gently until completely absorbed. When introducing an intensive brightening product into your routine, begin gradually and observe how your skin responds.

For daytime use, apply an appropriate broad-spectrum sunscreen and follow recommended sun-protection practices. Avoid the eye area and contact with mucous membranes.

For external use only. Do not apply to broken, irritated, or inflamed skin. Patch testing before first use is strongly recommended. Discontinue use if persistent irritation, burning, or unusual skin reactions occur.

Note: The packaging displays a “7 Days” claim. Cosmetic results vary between individuals, and the stated timeframe should not be interpreted as a guaranteed result.

120 AED

7% OFFFeatured

Aichun Beaut Eye Essence Anti-Wrinkles Anti-Acne AHA 30% + BHA 2% Exfoliation Anti-Freckle 30ml

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Aichun Beaut Eye Essence Anti-Wrinkles Anti-Acne AHA 30% + BHA 2% Exfoliation Anti-Freckle 30ml

The new high concentration active formula effectively promotes the skin’s collagen generation, moisturizes, removes acnes , minimizes pores , smoothes out fine lines , enhances cuticles , repairs damaged skin and restores its hydration.
This product gently removes cuticles, unclogs pores, inhibits sebum, diminishes Inflammation and gets rid of acnes, leaving the skin more uniform. Applicable to all types of skin. Alcohol-free, Dermatologist Tested.
Accelerates skin metabolism, promotes collagen synthesis, controls oil secretion, minimizes pores, leaving It hydrated.
This product is a highly purified formula and has a lightweight & absorbable texture to cause no burden on skin, effectively help remove eye circles, edema & fine lines, reduce fat deposits, resist oxidation and eye contours, making eyes radiant.

65 AED

PRODUCTS ON SALES

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25% OFFFeatured

Bar Soap, Skin Care

Clinic Clear Lightening Soap 225g

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Clinic Clear Lightening Bar Soap 225g

Discover the beauty secret of African-American women for perfect skin with Clinic Clear Body Soap 225 g. This multi-purpose body care product unifies, corrects, protects, brightens and hydrates your skin in one step. Its unique formula has been specially designed and adapted to meet the special needs of African skin, leaving you with a radiant and unified complexion while protecting against premature signs of aging. Made by Dodo Cosmetics, Togo, this soap is the perfect way to keep your skin looking and feeling its best. Get the smooth, youthful skin you deserve with Clinic Clear Body Soap 225 g.

15 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist (V2) April Charm 240ml

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Ella James Body Mist (V2) April Charm 240ml

25 AED

20% OFFFeatured

Creams, Skin Care, Tubes

New Light Zaban Tube Cream 50gm

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New Light Zaban Tube Cream 50gm

New Light Zaban Cream is a cosmetic product that has been studied to reduce callosity of the skin. Its concentrated, water-free formula is designed to smooth down rough skin, renew surface layers and eliminate dead cells through the combined action of natural extracts and salycylic acid. From the very first application the skin will be soft, smooth and gently scented

20 AED

6% OFFFeatured

Neoprosone Intense Vitamin C Brightening Serum 30ml

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Neoprosone Intense Vitamin C Brightening Serum 30ml

Experience the transformative effects of our Neoprosone Intense Vitamin C Brightening Serum. A powerful and fast-absorbing serum designed to target and reduce visible signs of skin discoloration, promoting an even skin tone and restoring a healthy complexion.

Directions: After cleansing and drying your skin, apply a small amount of serum to the areas of concern. Gently massage the serum into the skin until fully absorbed. It is recommended to use the serum in the evening for optimal results. Allow the serum to dry before applying any additional skincare products or makeup.

For maintaining an even skin tone and protecting against further discoloration, we recommend using our Skin Protect SPF 50 Sunscreen every morning. This will help shield your skin from harmful UV rays and prevent the formation of new dark spots or pigmentation issues.

85 AED

8% OFFFeatured

Familia Lait de Toilette Body Lotion Face and Body Vitamin E 500ml

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Familia Lait de Toilette Body Lotion Face and Body Vitamin E 500ml

Nourish your entire household with Familia Lait de Toilette Body Lotion, an all-in-one face and body solution crafted for daily family care. Infused with vitamin E, this luxurious milk delivers deep, essential moisture while conditioning the skin barrier to keep it soft and supple. The smooth, fast-absorbing texture glides effortlessly across the skin without feeling heavy or greasy, locking in hydration from morning to night. Ideal for all skin types, it helps maintain a healthy, balanced, and radiant appearance for everyone. Elevate your daily skincare routine with a trusted, versatile formula designed to pamper and protect.

Directions for Use

Step 1: Cleanse your face and body thoroughly, patting dry with a soft towel after a bath or shower.

Step 2: Dispense a generous amount of the lotion into the palm of your hand.

Step 3: Massage evenly across your skin in smooth, circular motions until completely absorbed. Use daily for continuous softness and moisture.

60 AED

8% OFF

Paw Paw Booster Lightdrop Radiance Activating Serum Papaya Extract

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Paw Paw Booster Lightdrop Radiance Activating Serum Papaya Extract

Strengthens the clarifying action of treatments

Activates the radiance of the complexion

Refines the skin texture

Effectively corrects resistant pigment spots A uniform complexion that radiates

230 AED

11% OFFFeatured

Cetaphil Gentle Skin Cleanser Face & Body Wash 473ml

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Cetaphil Moisturizing Lotion Normal to Dry & Sensitive Skin 473ml

A light-weight non-greasy lotion specifically formulated with Avocado Oil to restore and hydrate sensitive or dry skin. Cetaphil Moisturising Lotion is clinically proven to fully restore the skin’s natural moisture barrier in just 1 week. n. Quick absorbing and long-lasting formulation leaves skin soft and soothed. With Niacinamide, Panthenol and Vitamin E.

85 AED

33% OFFFeatured

RDL Tawas Whitening Soap 135g

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RDL Tawas Whitening Soap 135g

A especially formulated soap with Tawas which is known for its medical, deodorizing and skin whitening properties.

Direction for Use: Use it as bath soap. Leave for 3 minutes before rinsing.

20 AED

33% OFFFeatured

Scrubs, Skin Care, Tubes

Melano Ectavita Gold Scrub 300gm

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Melano Ectavita Gold Scrub 300gm

Gold scrub stimulates the production of natural collagen, tightens the skin and restores the skin’s vitality and freshness and makes it more moisturized.

Wash the face well, then put the scrub the face and rub it with light circular motions for 3 minutes to get rid of dead skin, then wash the face well with lukewarm water

30 AED

11% OFFFeatured

Creams, Skin Care, Spot Corrector

Silka SPF6 Papaya Skin Whitening Lotion 500ml

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Highlights:

Silka SPF6 Papaya Skin Whitening Lotion 500ml

Improved formulation helps whiten and maintain that fairer, youthful glow on your skin

Contains SPF that offers optimum protection from the sun’s rays

Papaya extracts rejuvenate your skin keeping it hydrated for long hours

Gently exfoliates and removes excess oil and dead skin cells

40 AED

GIFT SET

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5% OFFFeatured

Lotion, Skin Care

Clear Essence Exclusive Hydroquinone-Free Skin Beautifying Milk 285.5ml

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Clear Essence Exclusive Hydroquinone-Free Skin Beautifying Milk 285.5ml

Our Skin Beautifying Milk…Now in A Larger Modern Bottle!

The Clear Essence® Exclusive Hydroquinone-Free Skin Beautifying Milk is now prepared in a completely new avatar infused with Licorice, Azelaic, Tranexamic and Niacinamide for bright, even toned and flawless looking skin. Clear Essence® Exclusive Hydroquinone-Free Skin Beautifying Milk is a hydroquinone-free all over body moisturizing complexion lotion fortified with botanical licorice extracts to effectively fade away skin discolorations, dark spots, freckles, uneven skin tone unveiling a smooth brighter glowing complexion.

Contains 5% Niacinamide

Extra Strength Formula with Niacinamide which targets dark spots

Licorice Extract restores skin’s radiance and glow

96% Improved clarity in 8 weeks

Skin Concern: Uneven patches and discolorations, dry skin, dull complexion

Recommended Skin Type: All skin types, specifically dry skin

Used For: A full body even skin tone and moisturized glow

For Use On: Body, light moisturizer for face if dry skin

285 AED

22% OFFFeatured

Dhin Dhin Cleansing Foam facial wash 175ml

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Dhin Dhin Cleansing Foam facial wash 175ml

Dhiin Dhiin Cleansing Foam facial wash helps to reduce dark spots and uneven skin tone. It contains natural ingredients and vitamin C. Suitable for all skin types

35 AED

11% OFFFeatured

Conditioner, Hair Care, Shampoo

Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Conditioner 384ml

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Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Conditioner 384ml

Are you someone who often colors, heat styles or chemically processes your hair? Then we have something for you!

Formulated with Jamaican Black Castor Oil and Fair Trade Shea Butter, this strengthening conditioner detangles and reduces breakage while restoring resilience and moisture so strands are visibly healthier looking. Talk about giving your hair new life.

40 AED

13% OFFFeatured

Creams, Shampoo, Skin Care

Vaseline Fresh & Youthful Brightening Gel 180ml

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Highlights:

Vaseline Fresh & Youthful Brightening Gel 180ml

The Lightest Gel Ever*** for more hydrated, radiant and youthful skin Formulated with 100% pure ginseng essence*, rich in phytonutrients to nourish and rejuvenate skin 10x anti-aging ingredients Comes in gel format with a light & non-greasy sensorial, instant absorption** Contains micro-droplets of Vaseline Jelly to restore moisture Visibly brighter skin in 2 weeks^^ Suitable for all skin types. Ideal everyday brightening gel designed for hot and humid climates

35 AED

20% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Styling Products

Every Strand Biotin & Collagen + Rosemary Mint Revatilizing Styling Crème 236gm

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Highlights:

Every Strand Biotin & Collagen + Rosemary Mint Revatilizing Styling Crème 236gm

What it is: The perfect multi-benefit styler to help achieve a thicker, fuller lookwith added strength and shine, ideal for thin, flat hair. This formula enhances body, fullness, and hold while promoting healthier, stronger hair and scalp.
Why I need it: Embrace effortless style and vibrant locks with our Revitalizing Styling Cr?me. More than just styling, it's a nourishing elixir for your hair, infused with Biotin, Collagen and Rosemary Mint.
How to use it: Apply liberally to damp, detangled hair, section by section from root to tip. Air dry, wash and go, or use a diffuser. It can also be used on dry hair to create thicker, fuller hair that lasts all day.

60 AED

5% OFFFeatured

Mane ‘n Tail Deep Moisturizing Shampoo 355ml

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Mane ‘n Tail Deep Moisturizing Shampoo 355ml

Mane ‘n Tail Deep Shisturizing Shampoo for dry, damaged hair. Naturally replenishes lost moisture with deep hydration. While nourishing and strengthening hair with vitamin E and provitamin B5. The result is healthy, shiny and manageable hair.

38 AED

23% OFFFeatured

Shower Gel, Skin Care

Dream Skin Exfoliating Shower Gel 900ml

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Dream Skin Exfoliating Shower Gel 900ml

Dream Skin Shower Gel is a luxurious exfoliating shower gel formulated with apricot kernels, snails, carrot, and argan oil. It is designed to effectively remove dead skin cells, restore the radiance of the complexion, and revive the softness of your skin. This fine and creamy foam also provides your body with a luminous complexion, a smooth texture, and a subtle fragrance. Rich in Vitamin E, this shower gel can help to reduce the appearance of stretch marks, scars, pimples, and spots. With regular use, your skin will feel refreshed and revitalized. Pamper your skin with DREAM SKIN Shower Gel and experience the difference!

50 AED

11% OFFFeatured

Conditioner, Hair Mask, Hair Care

Melano Basilque Total Repair Hair Conditioning Mask with Protein And Keratin, 1000ml

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Melano Basilque Total Repair Hair Conditioning Mask with Protein And Keratin, 1000ml

Basilque hair conditioning mask with protein and keratin provides repair, complete nourishment, and split-end relief, leaving hair healthy, soft, and free from damage.

ingredients:
silk protein, keratin, dimethicone, cetyl alcohol, water.

how to use:
apply to wet hair, gently massaging, and leave for 10–20 minutes. then rinse thoroughly with plenty of water.

for smooth and shiny hair
restores hair strength
deeply moisturizes

40 AED

8% OFFFeatured

Joji Secret Young Silky Salt Scrub Orange & Lemon 350gm

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Joji Secret Young Silky Salt Scrub Orange & Lemon 350gm

Introducing our premium Silky Salt Scrub, a luxurious upgrade to your skincare ritual.
Formulated with brightening Vitamin C and gentle Micro Salt, this scrub is designed to do more than just exfoliate
it helps to revitalize your complexion, promote a more even skin tone, and reveal a noticeably brighter, silky-smooth glow.
Indulge in a sensorial experience that buffs away dullness and infuses your skin with the radiance-boosting power of Vitamin C.

Premium Gentle Micro Salt Exfoliation
Brightening Vitamin C Complex
Helps Promote an Even, Radiant Skin Tone
Leaves Skin Incredibly Silky & Smooth

How to Use:
2-3 times a week, in the shower, massage a generous amount onto damp skin using gentle, circular motions.
Focus on areas of concern. Rinse thoroughly to reveal brighter, smoother, and silkier skin. Follow with moisturizer.

23 AED

9% OFFFeatured

Hair Care, Hair Styling Products

Cantu Shea Butter for Natural Hair Mega-Hold Styling Stay Glue Gel 227g

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Cantu Shea Butter for Natural Hair Mega-Hold Styling Stay Glue Gel 227g

Cantu Shea Butter for Natural Hair Mega-Hold Styling Stay Glue Gel is a styling gel specifically designed for curly and frizzy hair. This formula contains high-quality shea butter and nourishing ingredients to style hair and give it a mega-strong hold.

The Mega-Hold Styling Stay Glue Gel helps to shape the hair and tame unruly strands. It offers a long-lasting and firm hold without sticking or weighing down the hair. The gel dries quickly and leaves no sticky residue.

Cantu Shea Butter for Natural Hair Mega-Hold Styling Stay Glue Gel can be used on dry or damp hair. Take a small amount of the gel and distribute it evenly through the hair. Style your hair as desired and allow the gel to dry to maintain the mega-strong hold.

The gel’s formula does not contain mineral oils, sulfates, parabens or other harmful chemicals. It is gentle on your hair and scalp and is suitable even for sensitive skin types.

Get the Cantu Shea Butter for Natural Hair Mega-Hold Styling Stay Glue Gel and give your hair a mega-strong hold. Enjoy perfectly styled hair that stays in place all day long!

50 AED