Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Citrolight Lightening Soap 180g

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Citrolight Lightening Soap 180g

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

15 AED

33% OFFFeatured

Creams, Face Cream, Skin Care

Parley Natural Fairness Cream

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Parley Natural Fairness Cream

30 AED

2% OFFFeatured

Makari Exclusive Tone Boosting Face Cream 50gm

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Makari Extreme Argan & Carrot Oil Tone Boosting Cream 50gm

Are you ready for your skin to radiate? Fortified with natural skin-brightening botanicals and vitamins, the Tone Boosting cream nourishes and softens skin. The benefits include smoothing the appearance of fine lines while clarifying dark spots and discolorations, revealing a brighter, glowing skin tone.

-Suitable for dry, normal or maturing skin types.
-Not recommended for sensitive, combination, oily or acne prone skin.
-Apply a thin layer on a freshly cleansed face at night 3x per week
-Can be used to spot treat dark spots, blemishes and age spots on body
-Product should be used 3x per week at night
-Recommend using skin type appropriate Naturalle SPF 15 Toning Cream or sunscreen during the day

225 AED

17% OFFFeatured

Kayenat Day & Night Beauty Cream with SPF 60 + Medium Size

Face Cream, Skin Care, Spot Corrector

Kayenat Day & Night Beauty Cream with SPF 60 + Medium Size

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Kayenat Day & Night Beauty Cream with SPF 60 + Medium Size

Enhances complexion, even out skin tone & strengthens skin’s barrier
Assist in removing dark circles, spots, scars, wrinkles, freckles & blimishes
Moisturizes skin & eradicates dullness
Shields skin from sun damage, free redicals & environmental stresses
Makes skin feel smooth, silky & refreshed

25 AED

15% OFFFeatured

Fair & White Original Black Soap Purifying Softening Soap 200gm

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Fair & White Original Black Soap Purifying Softening Soap for Combined to Greasy Skins 200gm

The F&W Black Soap contains Cocoa Butter, Vitamin E and an antibacterial agent. To clean and purify gently the skin. Ideal for normal to oily skin.

55 AED

15% OFFFeatured

Irish Gold Absolute Lightening Lotion With Revitalising Cocoa Complex 400ml

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Irish Gold Absolute Lightening Lotion with Revitalising Cocoa Complex 400ml

An effective depigmentation lotion that contains a blend of potent active ingredients that work together to lighten the skin on the face and other areas that have been exposed to the sun. With regular and continued use, the appearance of hyperpigmented areas and dark spots are dramatically improved and, in some cases, completely eradicated.

This hyperpigmentation treatment works by preventing the synthesis of melanin, inhibiting the production for so long that the skin continues its natural regeneration process, shedding away the top layers of the skin and taking the darker, pigmented areas with them.

This lotion can be used on its own or as part of your skin lightening regime.

85 AED

11% OFFFeatured

Skin Doctor Gluta Glow Skin Whitening Lotion Body Milk SPF 30 400ml

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Skin Doctor Gluta Glow Skin Whitening Lotion Body Milk SPF 30 400ml

Ultra Radiance Intense Whitening Body Lotion SPF 30

Skin Doctor Gluta Body Lotion is a luxurious and unique blend of best lightening agent’s available to minimize the production of melanin, responsible for the effect of dark skin.
It’s daily use gradually reduces hyperpigmentation.
This formula brightens and lightene your complexion with an intense skin whitening effect on the body.

Targets dark circles, spots and other pigmentation problems

85 AED

3% OFFFeatured

Q7 Paris Luminaire Ultra Maxitone Complexion Unifying Body Milk 300ml

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Q7 Paris Luminaire Ultra Maxitone Complexion Unifying Body Milk 300ml

The Luminaire Ultra Maxitone body milk unifies the complexion, giving you a smooth glow that lasts.

Enriched with Kojic Acid for safe, gradual skin lightening.
Suitable for all skin types, with added benefits of lactic acid.
Targets hyperpigmentation and age spots, leaving skin supple and smooth.
Carefully developed to eliminate unwanted blemishes and discolorations.
Works individually or in conjunction with other Luminaire products for a unified and brighter complexion.
Aids in revealing a younger-looking you with an even skin tone.

195 AED

13% OFFFeatured

Creams, Skin Care, Sunscreen

St Dalfour Excel Beauty Whitening Cream Beige 50gm

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St Dalfour Excel Beauty Whitening Cream Beige 50gm

Dalfour Beauty products are botanically based, safe, natural, gentle and are especially effective reducing the appearance of skin blemishes and freckles. Its advanced non-greasy formula keeps the skin clear, moisturized and soft. Acne marks are often visible for long periods and may be permanent but this product will help reduce their appearance as it lightens dark pigmentation and brings back healthy, soft and clear skin.

65 AED

10% OFFFeatured

Yong Chin Vitamin C Whitening Fairness Cream 50gm

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Yong Chin Whitening Fairness Vitamin C Serum 30ml

Helps reduce the appearance of scars and blemishes for smoother skin.

YC Whitening Fairness Vitamin C Serum revitalizes, repairs and whitens skin. Its potent, water based formulation is quickly absorbed into the skin and gives a cooling effect. Vitamin C & E intensely whiten, minimize fine lines and help reduce the appearance of scars and blemishes for smoother skin.

How to use:

Apply serum and massage gently on the face and neck, focusing the problem areas. Use twice daily morning and night after cleansing

45 AED

PRODUCTS ON SALES

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33% OFFFeatured

Hair Care, Hair Oil

Valera Hair Oil Rosemary

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Valera Hair Oil Rosemary

20 AED

10% OFFFeatured

Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-4 Hair Serum 120ml

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Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-4 Hair Serum 120ml

Achieve smooth, frizz-free, and straight hair with the Silky Cool Brazilian Keratin Hair Straightening Kit. This complete four-step treatment is designed to cleanse, straighten, nourish, and protect your hair using a perfect blend of Keratin and Collagen. Ideal for professional use, it provides long-lasting sleekness and a shiny, healthy finish. Whether you’re looking to straighten your hair or treat it with nourishing keratin, this kit does it all.

Precautions:

For professional use only.
Avoid contact with eyes, skin, and scalp. If irritation occurs, rinse immediately and discontinue use.
Always perform a patch test before application.
Use in a well-ventilated area and wear gloves.
Do not use on henna or metallic dye-treated hair.
Keep out of reach from children and store in a cool place.

45 AED

8% OFFFeatured

Bigen Speedy Color No Ammonia Dark Blonde 60

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Highlights:

Bigen Ammonia Free Hair Dye Dark Blonde 60

This dye is used to color hair without the use of ammonia making it a suitable choice for people looking to change hair color without causing damage or irritation.

Benefits and features:

Ammonia-free formula protects hair and scalp from damage and irritation.

Provides long-lasting, natural color, adding shine and appeal to hair.

Easy to use and suitable for home use, without having to visit the barber shop.

A nourishing formula that nourishes and strengthens hair during the coloring process.

It comes with a special formula that contains ingredients that maintain the hair’s balance and give it the necessary moisture.

How to use:

Prepare the dye according to the instructions on the package.

Divide hair into small sections using a coloring brush.

Apply the dye evenly on the hair from the roots to the ends.

Wait for 20 – 25 minutes.

Rinse the hair well with water until all dye residue comes out.

55 AED

22% OFF

Miracle Jeune Anti-Aging Cream 150gm

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Miracle Jeune Anti-Aging Cream 150gm

Miracle Jeune Anti-Aging moisturizing cream with snail slime regenerates and repairs epidermal tissues affected by acne. It corrects scars and burns, erases spots and blackheads, reduces wrinkles and aging of the skin while providing softness and suppleness.

Application

It is recommended to use MIRACLE JEUNE moisturizing cream on the entire body, especially on areas with problems. (Keloids, varicose veins, pimples, wrinkles, and all kinds of spots.)

35 AED

18% OFFFeatured

Extract Green Papaya Calamansi Lotion, 350ml

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Highlights:

Extract Green Papaya Calamanco Lotion is improved non-greasy feel, leaves skin supple and soft. It helps get visibly whiter and smoother skin in just 7 days with a new fresh and longer-lasting fresher scent that lasts for hours. SPF 10 helps protect skin from darkening and sun-damage. This nourishes skin with Vitamin C and B3.

45 AED

5% OFFFeatured

Fair & White Mix Brightening Anti-Dark Spot Face Serum 30ml

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Fair & White Mix Brightening Anti-Dark Spot Face Serum 30ml

A revelation for your skin! This Serum, with its truly unforgettable fragrance, offers an incomparable sensory experience with every application. With the perfect dose of brightening agent, its formula reduces dark spots, clarifies and unifies the skin, while providing a sensation of suppleness and unrivaled comfort.

95 AED

17% OFFFeatured

Dermo-Gel Dermatological Screened 30gm

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Dermo-Gel Dermatological Screened 30gm

Dermo-gel is active against inflammatory skin conditions, allergies and skin discomfort. It active ingredient takes care of the above mentioned and allows an effective, soften and spot-free skin

25 AED

6% OFFFeatured

Edge Control, Hair Care

The Doux Swag Goo Edge Control Gel 59ml

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The Doux Swag Goo Edge Control Gel 59ml

Healthy edges for the culture? Yes please. Provides strong, all-day hold for edges, braids, and waves. Non-greasy, non-flaking.

Aloe, Vitamin E, Coconut Oil, Castor Oil for strong and healthy hair edges.

Apply directly to edges or use during styling for all day control

85 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Malika Whitening Beauty Cream Big

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Malika Whitening Beauty Cream Big

Age gracefully with Malika. Malika Beauty Cream is a premium anti aging face cream and face moisturizer for aging skin formulated to smooth fine lines, restore firmness, and deeply hydrate — delivering a visibly youthful, radiant complexion with every use. The ultimate face cream for women and mens anti aging face cream for any skin type.

Smooths Wrinkles & Firms Skin: Powered by Retinol and Collagen — this wrinkle cream for women and wrinkle cream for face deep wrinkles targets fine lines, forehead creases, and sagging skin. As a dedicated forehead wrinkles treatment, it stimulates collagen production and improves skin elasticity for a noticeably firmer, plumper appearance.

Collagen + Hyaluronic Acid Formula: This collagen cream for face and hyaluronic acid cream works synergistically — Collagen firms and rebuilds skin structure while Hyaluronic Acid locks in deep moisture for all-day hydration. A true collagen moisturizer for face that visibly plumps and smooths with consistent use.

Brightening & Even Tone: Enriched with Vitamin C and Niacinamide — this face cream anti aging also targets uneven tone, dullness, and pigmentation. Works as an anti aging moisturizer and brightening treatment in one formula, leaving skin radiant and smooth.

How to Use: Apply to clean face and neck morning and night as your daily moisturizer face cream. In the morning, follow with SPF. Use as a night cream for women anti aging before bed for overnight repair and nourishment. Suitable as a complete anti-wrinkle skin care and facial moisturizer for women routine.

25 AED

18% OFFFeatured

Moroccan Oil Organic Bath Soap Bucket Grace Ward 850ml

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Highlights:

Moroccan Oil Organic Bath Soap Bucket Grace Ward 850ml

Grace Ward Organic Bath Soap softens the skin and gently removes skin toxins and layers of dead skin surfaces.
Ideal for daily use, this soap offers a refreshing bathing experience while leaving your skin feeling soft, smooth, and rejuvenated.
Rich in essential fatty acids and antioxidants, Moroccan oil helps to deeply hydrate and nourish the skin.
Made with high-quality, natural ingredients that are gentle on the skin, free from harsh chemicals and synthetic fragrances.
Designed to lock in moisture, ensuring your skin stays soft and hydrated throughout the day.
Offers a gentle yet effective cleanse, removing dirt and impurities while maintaining the skin’s natural moisture balance.
Forms a rich, creamy lather that glides easily over the skin, providing a soothing and indulgent bathing experience.

45 AED

GIFT SET

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22% OFFFeatured

Hair Care, Hair Oil

Amalico Chebe Hair Oil Argan 250ml

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Amalico Chebe Hair Oil Argan 250ml

Strengthens Hair Strands• Promotes Healthy Hair Growth• Softer & Shiner Hair• Prevents Hair Breakage

35 AED

21% OFFFeatured

African Pride Moisture Miracle 5 Essential Oils, 4 Oz (118ml)

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African Pride Moisture Miracle 5 Essential Oils, 4 Oz (118ml)

It can help your skin to retain moisture, alleviate dryness It has been packed under hygienic conditions, making it highly beneficial for you. Please read the instructions on the package before use.

55 AED

14% OFFFeatured

Washami Vitamin C Whitening Face & Body Scrub 100ml

Face Wash, Scrubs, Skin Care

Washami Vitamin C Whitening Face & Body Scrub 100ml

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Washami Rose Whitening Face & Body Scrub 100ml

Indulge your skin with the Rose Whitening Face & Body Scrub – 100ml, designed to gently exfoliate and hydrate. Formulated with natural rose extract, it removes dead skin cells and impurities while enhancing your skin’s brightness and softness. Perfect for tackling dullness, rough texture, and uneven tone, this scrub provides a luxurious feel and a light floral scent. Suitable for all skin types and safe for use on both face and body.

Highlights

Enriched with rose extract for deep hydration and glow
Gently exfoliates dead skin and unclogs pores
Helps brighten dull and uneven skin tone
Leaves skin soft, smooth, and delicately scented
Ideal for all skin types – face and body safe

30 AED

10% OFFFeatured

Fruit Of The Wokali 24-Hour Refreshing Body Cream With Shea Butter, Coconut Oil And Lime Extract 500ml

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Fruit Of The Wokali 24-Hour Refreshing Body Cream With Shea Butter, Coconut Oil And Lime Extract 500ml

Fruit of the Wokali – Moisturizing Body Lotion with Shea Butter, Coconut and Lime

Product type: Refreshing and nourishing body lotion / 24-hour hydration treatment

Main ingredients:

Shea Butter: Ultra-nourishing base that repairs and protects the skin’s natural barrier.
Coconut Oil: Provides essential fatty acids for extreme softness and natural shine.
Lime Extract: Provides antioxidants and a revitalizing freshness that helps to tone the skin.

Main benefits:

24-Hour Deep Hydration: Its advanced formula guarantees intense and continuous hydration throughout the day.
Ultra Light Texture: Designed for rapid absorption, allowing the skin to breathe while receiving deep nourishment without leaving a greasy residue.
Relief for Dry Skin: Instantly soothes tightness and roughness, protecting the body against environmental dehydration.
Smoothing Effect: Works on skin texture to leave skin visibly softer, smoother and more even.
Refreshing and Energizing Fragrance: Its citrus and tropical aroma of coconut and lime activates the senses and provides a feeling of cleanliness and lasting freshness.

45 AED

14% OFFFeatured

Belle Vie Lightening Body Cream 150gm

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Belle Vie Lightening Body Cream 150gm

Introducing BelleVie Crème De Corps Clarifiante Extra-Forte 150g, the ultimate solution for radiant skin. This luxurious cream is designed to deeply cleanse and clarify your body, effectively removing impurities and revealing a rejuvenated complexion. Enriched with nourishing ingredients, it promotes even skin tone and texture while remaining gentle on all skin types. Experience the indulgence of BelleVie’s captivating aroma and elevate your body care routine with this extraordinary formula. Unveil the true beauty of your skin with BelleVie Crème De Corps Clarifiante Extra-Forte.

30 AED

11% OFFFeatured