Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Clini-Tone Deep Moisturizing Glow Bath Soap 200ml

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Clini-Tone Deep Moisturizing Glow Bath Soap 200ml

Clinitone Deep Moisturizing Glow Bath Soap 200g is a high quality soap formulated to improve skin health and support a consistent skincare routine. It helps hydrate, nourish, and protect the skin while improving overall skin appearance.

The formula contains skincare ingredients such as niacinamide, hyaluronic acid, and botanical extracts known for improving hydration, strengthening the skin barrier, and supporting a smoother and more even complexion.

This product helps address common skincare concerns such as acne, dull skin, uneven skin tone, dryness, rough texture, dark spots, and enlarged pores.

Its lightweight texture absorbs quickly without leaving a greasy residue, making it suitable for daily skincare routines and different skin types including oily, dry, combination, and sensitive skin.

65 AED

5% OFFFeatured

Creams, Moisturizers, Skin Care

Neutrogena Anti-Aging Retinol Boost Day Cream SPF 15 50ml

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Neutrogena Anti-Aging Retinol Boost Day Cream SPF 15 50ml

Neutrogena developed Retinol Boost Day Cream with SPF15 under the supervision of dermatologists to combat the visible signs of aging. Its formula contains carefully selected ingredients that work together to tighten the skin and enhance its radiance by reducing the appearance of wrinkles, the effects of dryness, and age spots. The formula of this protective cream allows pure retinol to penetrate deep into the skin to fight the visible signs of aging and protect against aging resulting from exposure to the sun, thus improving its health and radiating a more youthful appearance. It should be noted that this Neutrogena cream achieved remarkable results for all the women included in the tests.

Benefits and features:

The formula of this cream for the skin of the face and neck contains a group of effective ingredients, including pure retinol.

It is a form of vitamin A and has been scientifically proven to increase collagen production and promote surface skin cell regeneration. like that,

Over time, the formula helps fight fine lines, dullness, wrinkles, and age spots to improve skin texture and enhance overall radiance.

All of these benefits are guaranteed by Neutrogena thanks to the combination of pure retinol, myrtle extract known for its ability to rejuvenate the skin, and hyaluronic acid, which is effective in deeply moisturizing the skin and enhancing its plumpness.

Efficacy of the cream:

Within 1 week*: Improves skin texture (+28% **) and evens skin tone (+24% **).

Within 4 weeks*: Smoothes wrinkles and reduces the appearance of fine lines (-22.2% **).

Within 8 weeks*: reduces the appearance of spots and pigmentation (-33.3% **).

According to clinical tests on 38 women who used the cream once daily for 8 weeks.

Average percentage of improvement.

How to use:

Once daily, apply two squeezes of cream to the palm and massage gently onto the face and neck.

95 AED

7% OFFFeatured

AXIS-Y Complete No Stress Physical Sunscreen SPF 50 50ml

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AXIS-Y Complete No Stress Physical Sunscreen SPF 50 50ml

Axis-Y Complete No-Stress Physical Sunscreen is designed to protect sensitive, problem skin with its 50ml formulation.

Mugwort-infused sunscreen with 2% Niacinamide and Squalane defends skin from UVA and UVB radiation while imparting calming benefits to sensitive complexions.

An improved essence-gel texture is achieved with the addition of hyaluronic acid for further hydration, while herbal fragrances are removed.

130 AED

7% OFFFeatured

ACM Sensitive Soap Cleansing Dry and Sensitive Skin 100gm

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ACM Sensitive Soap Cleansing Dry and Sensitive Skin 100gm

It is a gentle and comfortable cleanser that is particularly suitable for the daily hygiene of the most sensitive skin, dry skin or atopic skin of children and adults, face and body.
Thanks to gentle, soap-free cleansing agents, ACM Rich Skin Cleansing Bar cleanses the skin without attacking it, while respecting the skin’s natural lipid barrier.
Rich in effective elements that moisturize the skin, prevent dryness, soothe and nourish the skin to reduce the feeling of tightness and restore comfort and flexibility .

65 AED

9% OFFFeatured

Shower Gel, Skin Care

Pretty White Clarifying Shower Gel 500ml

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Pretty White Clarifying Shower Gel 500ml

Cleans deeply and removes impurities

Exfoliates dead skin cells and reveals the skin’s shine

Prepares the skin for application of the other products

A soft, supple and radiant skin

50 AED

15% OFFFeatured

Mitchell Organics Extract Turmeric Facial Cleanser With Niacinamide 118ml

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Mitchell Organics Organic Extract Batana Oil Scalp Oil 118ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

85 AED

11% OFFFeatured

Pure Carrot Bio Balance Carrot Oil Whitening Lotion 450ml

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Pure Carrot Bio Balance Carrot Oil Whitening Lotion 450ml

Pure Carrot Bio Balance Carrot Oil Whitening Lotion is formulated with plant-based Carrot oil that helps to lighten as well as help prevent the formation of aging that occurs in skin cells. Also rich in hydrating emollients that guarantee you a softer, moisturized skin. With use, skin is fairer and uniformed.

85 AED

33% OFFFeatured

Dabur Herbolene 2-In-1 Aloe Petroleum Jelly With Aloe Vera And Vitamin E 115ml

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Dabur Herbolene 2-In-1 Aloe Petroleum Jelly With Aloe Vera And Vitamin E 115ml

Dabur Herbolene 2-In-1 Aloe Petroleum Jelly With Aloe Vera And Vitamin E 115ml is a multi-purpose skincare product that is enriched with the goodness of aloe vera. It provides deep Moisturization and nourishment to the skin making it soft and supple. This petroleum jelly is perfect for dry and rough skin as it helps to lock in moisture and protect the skin from external factors. It can be used on lips elbows knees and other areas that need extra care and hydration. The white colour of the jelly gives a clean and fresh look to the skin.

Safety Warning

Do not use it when seal is broken and stop using it if any allergic reactions

10 AED

20% OFFFeatured

Mekako Prestige 15Plus Exfoliating & Lightening Soap 200gm

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Mekako Prestige 15Plus Exfoliating & Lightening Soap 200gm

Reveal a glowing radiance with this exfoliating soap formulated to make your skin smoother, fresher and clearer after every wash! Loaded with 100% natural and eco-friendly Apricot Seed Powder, this soap effectively sloughs away dull skin, revealing a radiant complexion.

Its scrubbing action removes dead skin cells charged with brown melanin to unveil a radiant tone and a smoother, more refined texture. Skin.

20 AED

20% OFFFeatured

Creme 21 Aqua Soft Moisturizing Cream Soap 125gm

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Creme 21 Aqua Soft Moisturizing Cream Soap 125gm

Creme 21 Aqua Soft Moisturizing Cream Soap contains Pro-Vitamin B and rose water to deeply moisturize and cleanse the skin. It contains a special formula that works to form a protective barrier on the surface of the skin to maintain hydration, in addition to Pro-Vitamin B and rose water, which enhance the improvement of skin elasticity and hydration.

Benefits and features:

It contains Pro-Vitamin B, which helps moisturize and soothe dry skin.
Gently cleanses the skin and removes dirt and impurities without drying it out.
Rose water helps improve skin elasticity and revitalize the skin.
It gives the skin a feeling of freshness and softness thanks to rose water, which has soothing properties.
Suitable for all skin types, including sensitive skin.
It has a pleasant rosewater scent that gives the skin a refreshing and soothing scent.
The creamy formula of the soap makes it easy to use and can be easily washed off the skin.

How to use:

Wet the face and body with water.

Gently massage the soap into the skin in circular motions to form foam.

Rinse off the soap with water.

Gently dry the face and body with a clean towel.

Warnings:

For external use only.

keep away from the reach of the children.

Store in a cool, dry place away from direct sunlight.

20 AED

PRODUCTS ON SALES

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Bar Soap, Gift Sets, Lotion, Serums, Skin Care

Makari Blue Crystal ( Body Lotion, Serum and Soap ) 3-pc Set

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Makari Blue Crystal ( Body Lotion, Serum And Soap ) 3-pc Set

Makari Blue Crystal collection heals and revitalizes skin with vitamins, antioxidants and natural botanicals restoring its radiant glow. Makari Blue Crystal stimulates cell renewal, tightens the appearance of skin, clarifies skin tone and boosts vibrancy leaving your skin softer, silkier and younger-looking.

Obstructs the production of melanin
Moisturizes and slows the photo-aging process
Erases fine lines and wrinkles
Smooths texture, brighten tone and renew skin’s luster.

Set Includes:

Blue Crystal Skin Reviving Body Lotion –USE ON BODY ONLY.
Blue Crystal Revivify Beauty Bar Soap
Blue Crystal Regenerating Serum

950 AED

30% OFFFeatured

Alatar 100% Batana Hair Oil

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Alatar 100% Batana Hair Oil

35 AED

14% OFFFeatured

Morocco Skin Clarifying Serum 30ml

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Morocco Skin Clarifying Serum 30ml

30 AED

25% OFFFeatured

Ujooba Acne Clenser Soap 85gm

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Ujooba Acne Clenser Soap 85gm

🌞 UV Protection Shield: Ujooba Acne Cleanser Soap goes beyond traditional cleansing by offering a protective shield against toxic UV rays. Shield your skin from the harmful effects of the sun, ensuring it stays safeguarded while undergoing an acne-fighting regimen.

🚫 Antibacterial Powerhouse: Formulated with potent antibacterial agents, this soap works actively to combat acne-causing bacteria. Bid farewell to blemishes as Ujooba Acne Cleanser Soap helps prevent breakouts, promoting clearer and healthier-looking skin.

🔧 Skin Repair and Renewal: Ujooba’s Acne Cleanser Soap is not just about prevention; it’s about skin repair and renewal. The soap’s unique blend aids in healing and rejuvenating the skin, diminishing the appearance of acne scars and promoting a smoother complexion.

🍃 Botanical Bliss for Gentle Cleansing: Enriched with botanical extracts, our acne cleanser soap provides a gentle yet effective cleanse. These natural elements contribute to nourishing and rejuvenating your skin, leaving it refreshed and revitalized after each use.

💧 Hydration Infusion for Supple Skin: Ujooba Acne Cleanser Soap ensures your skin stays moisturized and supple. The soap’s hydrating properties contribute to maintaining your skin’s natural moisture balance, leaving it feeling revitalized and luxuriously smooth.

15 AED

14% OFFFeatured

ActiveX Vitamin E Face & Body Scrub 500ml

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ActiveX Vitamin E Face & Body Scrub 500ml

Pamper your skin with ActiveX Face & Body Scrub 500ml in the Vitamin E variant. This moisturizing scrub is enriched with Vitamin E, known for its nourishing properties. It gently exfoliates, while moisturizing and hydrating your skin. Enjoy a luxurious skincare experience and reveal softer, smoother skin with ActiveX Face & Body Scrub Vitamin E.

30 AED

13% OFFFeatured

Pixi Beauty Vitamin-C Tonic Brightening Toner 100ml

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Pixi Beauty Vitamin-C Tonic Brightening Toner 100ml

Vitamin C has potent antioxidant power, promotes healthy collagen production and is known to boost skin luminosity.

Probiotics help fortify skin’s barrier while willow bark & fruit extracts gently exfoliate.

65 AED

17% OFFFeatured

A Bonne Yogurt Spa Salt Refill with Cap 350gm

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A Bonne Yogurt Spa Salt Refill with Cap 350gm

Relax and indulge yourself with luxurious Spa Yogurt Scrub, Wonder Product for Moisturizing, Relaxing and Lightening skin. Deeply clean and condition your skin with the natural value of Spa Salt, Milk Protein and Multi-Fruit Yogurt. Leaving skin feeling relax, delicately smooth and moisturizes.

✔Natural Exfoliating

✔ Natural Brightening

✔ Natural Smooth & Radiant

Direction: Pour Spa Salt on your palm and scrub gently on wet skin, using circular movement. Leave it on for 3 minutes and rinse off with water. Continue with your shower routine.

25 AED

24% OFFFeatured

Oils & Moisturizer, Skin Care

Pure Glow Maximum Brightening Glycerin 500ml

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Pure Glow Maximum Brightening Glycerin 500ml

Lightening Strength: Advanced Strength – Intensive Lightening for Stubborn Discoloration

Pure Glow Maximum Strength Brightening Glycerin is a lightweight, moisturizing treatment designed to boost your body care routine while helping improve the appearance of stubborn discoloration and uneven skin tone. Enriched with Macadamia Oil and Curcumin Extract, it helps nourish and soften the skin while promoting a brighter, more radiant-looking complexion. A blend of Arbutin, Kojic Dipalmitate, Mulberry Root, Licorice, and Vitamin C helps improve the appearance of uneven skin tone and dullness for smoother, healthier-looking skin.

Its fast-absorbing formula is designed to be applied before your body lotion, providing an added boost of lightening and hydration while helping maximize your brightening routine. With continued use, skin feels softer, smoother, and more moisturized while appearing brighter, healthier-looking, and more even-toned.

380 AED

7% OFFFeatured

Creams, Lotion, Ointment, Skin Care

Qv Cream For Dry Or Sensitive Skin 500gm

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Qv Cream For Dry Or Sensitive Skin 500gm

QV Moisturizing Cream for all skin types is the perfect solution to keep your skin hydrated all day long, especially for dry and very dry skin. It’s particularly beneficial after showering, shaving, or exposure to harsh weather conditions. Available in a 500g size, it is the best facial moisturizer as it provides essential care for dry, normal, or combination skin. Its lightweight formula, rich in natural moisturizers, works to rejuvenate the skin, leaving it soft and smooth without any greasy feel, allowing for easy absorption by the skin.

Benefits and Features:

QV Cream is recommended for moisturizing dry skin.
Cream helps to lock in natural moisture by acting as a protective barrier.
QV Cream helps to protect against dryness.
The ph-balanced formula is low in irritation and is free from fragrance, colour, lanolin, and propylene glycol.
QV Cream is suitable for sensitive skin and flaking or itching due to dry skin conditions.
QV is suitable for babies and the elderly.
24-hour moisturizing cream.
Vegan-friendly – contains no animal-derived ingredients.
[Gentle to skin] Recommended for daily use and suitable for dry, sensitive, oily, and acne-prone skin.
Highly concentrated, hypoallergenic moisturizing cream.
QV Cream protects against water loss by retaining the skin’s natural moisture.
Use as often as needed to moisturize areas such as elbows and knees.
Imported Made in Australia.

How to use:

Apply to dry areas as often as needed,
especially after bathing, showering, shaving,
exposure to harsh weather conditions and at night

130 AED

15% OFFFeatured

Conditioner, Hair Care

Shea Moisture Aloe Butter Scalp Moisture Conditioner 384ml

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Shea Moisture Aloe Butter Scalp Moisture Conditioner 384ml

Visibly healthier hair and a happy scalp start with a boost of hydration! This system hydrates scalp while leaving hair 8X more moisturized. * Infused with Aloe Butter & Vitamin B3, this conditioner smooths and softens hair while moisturizing scalp to reduce dryness. When used together, this shampoo & conditioner moisturize and strengthen for less breakage and healthier-looking hair.

55 AED

GIFT SET

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Spot Corrector, Skin Care

White Secret Dark Spot Remover 30ml

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White Secret Dark Spot Remover 30ml

White Secret DSR Dark Spot Remover Concentrate Formula White Secret contains ingredients proven to enlighter your skin and remove blackheads and spots.

It also protects it from oxidative damage and moisture loss

For all body types, it is use* for armpits, thighs, elbows, knees and sensitive areas

20 AED

14% OFFFeatured

Crusader Cleansing Safety Soap Black 85gm

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Crusader Cleansing Safety Soap Black 85gm

Crusader Safety Soap containing TRICLOCARBAN and IRGASAN DP300 (TRICLOSAN) helps eliminate clogged pores that can lead to infections, blemishes, pimples, and body odors.

Directions:

Wash yourself all over with Crusader Soap making a good lather.
Leave on for some minutes before washing off and drying with a clean towel.
Repeat as needed to make your skin feel fresh and bright.

30 AED

11% OFFFeatured

Royal Beauty Seaweed Face Mask 500ml

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Royal Beauty Seaweed Face Mask 500ml
Seaweed mud mask treatment deeply cleans and tones your face revealing fresh and revitalized skin. It cleans and tones and revitalizes and moisturizes also it enriches with vitamins and nutrients and loosens oil and impurities. This easy to use treatment will leave a brighter, fresher and younger looking skin.

40 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Teen Spirit Berry Punch 65gm

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Lady Speed Stick Teen Spirit Berry Punch 65gm

Stay confidently fresh all day with Colgate Mennen Teen Spirit Lady Speed Antiperspirant Deodorant Stick. Featuring an irresistible Berry Punch fragrance, it offers efficient sweat and odor control for long-lasting freshness. Perfect for on-the-go usage and travel, this deodorant stick ensures you stay confidently fresh wherever you are. Experience all-day confidence with Colgate Mennen Teen Spirit Lady Speed Antiperspirant Deodorant Stick.

25 AED

12% OFFFeatured

Hair Care, Hair Lotion

Lustors Pink Original Oil Moisturizer Hair Lotion 946ml

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Lustors Pink Original Oil Moisturizer Hair Lotion 946ml

Protects your hair from breakage and split ends. with rich natural conditioners, panthenol B5, vitamins and sunscreens protects against the damaging effects of hot combs, curling irons and sun exposure. Use every time you blow dry to restore nutrients and moisturize. Ideal for relaxed and special styles, curls and body waves

75 AED

13% OFFFeatured

Laser White Foot Scrub White Rose 500gm

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Laser White Foot Scrub White Rose 500gm

Laser White Foot Scrub White Rose, Keep your skin smooth, exfoliated and hydrated easily with this exfoliating Body Scrub., This essential exfoliating …

35 AED

10% OFFFeatured

Vaseline Intensive Care Cocoa Radiant With Pure Cocoa Butter B Lotion 725ml

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Vaseline Intensive Care Cocoa Radiant With Pure Cocoa Butter B Lotion 725ml

Contains drops of vaseline that helps restore skin from within, leaving it bright and smooth
Lotions are now infused with micro-droplets of vaseline petroleum jelly that’s moisturize your skin
Use vaseline intensive care essential variant for normal to dry skin
Absorb into your skin and help it restore itself through the power moisturisation

45 AED

20% OFFFeatured

Active Balance Vitamin C + Carrot Oil Whitening Body Lotion 500ml

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Active Balance Vitamin C + Carrot Oil Whitening Body Lotion 500ml

Active Balance Vitamin C + Carrot Oil Whitening Body Lotion brightens, smoothens and softens your skin. Fortified with Vitamin C, Carrot Oil and Glutathione for effective delivery.

160 AED

15% OFFFeatured

Medicube TXA Niacinamide Capsule Cream 55gm

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Medicube TXA Niacinamide Capsule Cream 55gm

This innovative capsule cream merges a breathable gel base with encapsulated TXA and Niacinamide—delivering brightening and hydrating properties in a mixable, sensory format. You can tailor your experience by adjusting the capsule-to-gel ratio: more gel offers a light, refreshing finish, more capsules deliver richer hydration and elasticity. It’s gentle, fast-absorbing, and clinically proven to deliver visible improvements in radiance, hydration, and tone balance after just one use—making it suitable for all skin types, including sensitive and acne-prone skin.

110 AED