Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Skin Doctor Hyaluronic Acid Anti-aging Face Serum 30ml

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Skin Doctor Hyaluronic Acid Anti-aging Face Serum 30ml

Promotes skin elasticity and flexibility while minimizing wrinkles and fine lines.

Skin Doctor Hyaluronic Acid Anti-Aging Face Serum deeply hydrates and plumps the skin while improving elasticity and reducing the appearance of fine lines and wrinkles. Its lightweight, fast-absorbing formula locks in moisture, enhances firmness, and restores a youthful glow, leaving the skin smooth, supple, and refreshed.
Key Benefits:
• Intensely hydrates and plumps the skin
• Improves elasticity and firmness
• Helps reduce fine lines and wrinkles
• Lightweight and fast-absorbing formula
• Suitable for daily use on all skin types

How to use:

Dispense a pea sized amount of serum into your palms, then lightly press onto the skin. Pat in outwards and upwards motionsuntil fully applied to the face and neck.

40 AED

13% OFFFeatured

Aveeno Apple Cider Vinegar Blend Clarify & Shine Shampoo 354ml

Aveeno Apple Cider Vinegar Blend Clarify & Shine Shampoo 354ml

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Aveeno Apple Cider Vinegar Blend Clarify & Shine Shampoo 354ml

Restore clarity and shine with Aveeno Apple Cider Vinegar Blend Clarify & Shine Shampoo.
Infused with oat and apple cider vinegar, it gently cleanses hair while removing buildup and enhancing radiance.
This sulfate-free formula refreshes and balances your scalp for healthy, vibrant hair.
Ideal for all hair types.

Removes buildup and clarifies
Infused with oat and apple cider vinegar
Enhances radiance and shine
Sulfate-free and gentle
Balances scalp health

Ingredients: Colloidal Oatmeal Extract, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Vinegar, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Propylene Glycol, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Hexylene Glycol, Citric Acid, Sodium Citrate, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum).

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

130 AED

13% OFFFeatured

Donkey Milk Facial Serum Pink 50ml

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Donkey Milk Facial Serum 50ml

Donkey Milk Facial Serum, a luxurious, nutrient-rich formula designed to revitalize and restore your skin. Infused with natural Vitamin E, collagen, and donkey milk, this serum addresses multiple skin concerns, including hydration, firmness, and brightness. Perfect for all skin types, it’s a gentle yet effective solution for radiant, youthful skin.

Key Benefits:

Anti-Aging: Reduces the appearance of fine lines and wrinkles, promoting a smoother, more youthful complexion.
Deep Hydration: Provides intense moisture, leaving skin soft, supple, and deeply nourished.
Brightening Effect: Improves skin tone and boosts radiance, revealing a natural glow.
Firming: Enhances skin elasticity for a firmer, lifted appearance.
Natural Ingredients: Enriched with donkey milk, Vitamin E, and collagen for gentle yet powerful care.

Features:

Donkey Milk: Packed with vitamins and nutrients to nourish and revitalize the skin.
Vitamin E: Provides antioxidant protection and supports skin repair.
Collagen: Improves skin elasticity and minimizes signs of aging.
Lightweight Formula: Absorbs quickly without leaving a greasy residue.
Gentle on Skin: Suitable for all skin types, including sensitive skin.

35 AED

5% OFFFeatured

Fair & White So Carrot Brightening Body Lotion 500ml

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Fair & White So Carrot Brightening Body Lotion 500ml

Fair and White So White So Carrot Premium Brightening Body Lotion 500 ml: with carrot oil. Deliciously perfumed contains Carrot Oil. Developed with a lightening active it helps to clarify the skin day after day for a luminous, brighter and lighter complexion. A unique care for restoring a soft, supple and radiant skin. Apply morning and evening on clean skin, focusing on the driest areas.

95 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

New Face Vitamin C Beauty Cream

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Highlights:

New Face Vitamin C Beauty Cream

New Face Vitamin-C contains Hyaluronic Acid with Organic Orange Essence, deep moisturizes and improve fine lines of dull skin

NewFacePK is dedicated to providing high-quality beauty and skincare products that enhance your natural glow. Our mission is to bring innovative, safe, and effective beauty solutions to our customers. With a commitment to excellence, we ensure that every product meets the highest standards of quality and customer satisfaction.

Quality Assurance:: All our products undergo strict quality control to ensure safety and effectiveness.

Customer Satisfaction:: We prioritize our customers’ needs by offering premium products and exceptional service.

Trusted Brand:: Our commitment to authenticity and excellence makes us a trusted choice in the beauty industry.

Worldwide Shipping:: We deliver across Pakistan and internationally, ensuring timely and secure shipments.

25 AED

22% OFFFeatured

Pastil Hand Cream Blackseed

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Pastil Hand Cream Blackseed

35 AED

5% OFFFeatured

Bar Soap, Gift Sets, Lotion, Serums, Skin Care

Makari Blue Crystal ( Body Lotion, Serum and Soap ) 3-pc Set

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Highlights:

Makari Blue Crystal ( Body Lotion, Serum And Soap ) 3-pc Set

Makari Blue Crystal collection heals and revitalizes skin with vitamins, antioxidants and natural botanicals restoring its radiant glow. Makari Blue Crystal stimulates cell renewal, tightens the appearance of skin, clarifies skin tone and boosts vibrancy leaving your skin softer, silkier and younger-looking.

Obstructs the production of melanin
Moisturizes and slows the photo-aging process
Erases fine lines and wrinkles
Smooths texture, brighten tone and renew skin’s luster.

Set Includes:

Blue Crystal Skin Reviving Body Lotion –USE ON BODY ONLY.
Blue Crystal Revivify Beauty Bar Soap
Blue Crystal Regenerating Serum

950 AED

13% OFFFeatured

Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

Surely Wi Moisturizing Body Oil Gel Extract with Bulgarian Rose 200ml

Body Gel, Oils & Moisturizer, Skin Care

Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

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Highlights:

Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

Nourishing Formula: Enriched with Carrot oil, this body repair oil deeply nourishes and moisturises the skin. Whitening Benefits: The formula helps to gradually lighten and brighten skin tone for a more even complexion. Versatile Application: This multi-purpose oil can be used on the face, body, and hands for overall skin rejuvenation. Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

35 AED

11% OFFFeatured

Silky Cool Body Shower Gel Mint & Aloe Vera 1000ml

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Silky Cool Body Shower Gel Mint & Aloe Vera 1000 ml

Elevate your daily routine with the Silky Cool Shower Gel. Infused with Aloe Vera extracts and moisturizers, this gentle, pH-balanced formula leaves your skin feeling impeccably clean, deeply moisturized, and velvety soft. Choose from our delightful range of scents to make every shower a refreshing escape.

40 AED

13% OFFFeatured

Veet Gold Super Whitening Body Repair Turmeric Oil Gel 200ml

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Highlights:

Veet Gold Carrot Super Whitening Body Repair Oil Gel 200ml

Nourishing Formula: Enriched with Carrot oil, this body repair oil deeply nourishes and moisturises the skin.

Whitening Benefits: The formula helps to gradually lighten and brighten skin tone for a more even complexion.

Versatile Application: This multi-purpose oil can be used on the face, body, and hands for overall skin rejuvenation.

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

35 AED

PRODUCTS ON SALES

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5% OFFFeatured

Conditioner, Hair Care

Silky Cool Lemon Hair Conditioner 5 Litre

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Silky Cool Lemon Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

14% OFFFeatured

Noor Hair Removal Cream Rose

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Noor Hair Removal Cream Rose

Noor Gold Hair Removal Cream (Rose) is designed for quick and effective removal of unwanted hair while leaving the skin soft and smooth. Enriched with a pleasant rose fragrance, it offers a gentle hair removal experience suitable for multiple body areas. The formula works within minutes for convenient at-home use.

Benefits

Removes unwanted hair quickly and gently
Leaves skin soft, smooth, and silky
Suitable for all skin types
Works in just a few minutes

Ingredients

Aqua (Water), Cosmo Wax-D, Cetyl Alcohol, Mineral Oil, Sodium Calcium Aluminum Silicate, Potassium Thioglycolate, Perfume, Aloe Vera, Vitamin E

How to Use?

Apply Noor Gold Cream Hair Remover on the desired area.
Leave for five to seven minutes.
Remove all the cream with the provided plastic spatula.
Rinse thoroughly with water.
Store at room temperature and avoid exposure to direct sunlig

30 AED

17% OFFFeatured

D.E.S 5.5 Concentrated Spot Eraser Tube Cream 30ml

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D.E.S 5.5 Concentrated Spot Eraser Tube Cream 30ml

DES Eraser Cream is a cream concentrate that quickly and effectively eliminates skin imperfections such as black spots and scars. The eraser cream is also used to lighten dark areas of the skin (armpits, knees, elbows, knuckles, toes).

25 AED

7% OFFFeatured

LightenUp With Milk Protein Shea Butter Shower Gel 1000ml

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LightenUp With Milk Protein Exfoliating Soap with Lactic Acid 200gm

Introducing our LightenUp Milk Protein Exfoliating Soap. This gentle yet effective cleanser is designed to revitalize your skin and promote natural radiance. The soap’s smooth foam and gentle exfoliating microbeads work together to eliminate dead cells, leaving your skin regenerated and naturally radiant. Immerse yourself in the delightful fragrance that adds a touch of femininity and sweetness to your cleansing routine.

Directions: Cleanse your skin with warm water and gently massage the LightenUp Milk Protein Exfoliating Soap into a lather. Rinse thoroughly and pat dry. For optimal results, we recommend using the soap 1-2 times a week.

Key Ingredients: Lactic Acid.

125 AED

13% OFFFeatured

Carrot Glow Intense Toning Serum 50ml

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Highlights:

Carrot Glow Intense Toning Serum 50ml

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Intense Toning Serum combines the Carrot Oil & Vitamins A, K, E Complex with Arbutin and Licorice Extract in a concentrated, fast-absorbing serum designed to help visibly lighten the skin, improve the appearance of uneven skin tone, and promote a brighter, healthier-looking complexion. Its lightweight formula delivers concentrated brightening ingredients quickly while layering comfortably under your moisturizer.

The refreshing serum leaves skin feeling smooth, hydrated, and comfortable without a heavy or greasy finish. With continued use, skin appears visibly lighter, more even-toned, and naturally radiant, making it an ideal addition to your daily facial skincare routine.

130 AED

10% OFFFeatured

Skin Doctor Luxury Care Diamond Protein Hair Mask 1000ml

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45 AED

8% OFFFeatured

Fair Lady Moisturizing & Whitening Body Lotion UV Protection 700ml

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Highlights:

Fair Lady Moisturizing & Whitening Body Lotion UV Protection 700ml

Fairlyde is a complete lotion that provides deep hydration and skin lightening with effective protection from UV damage. It contains natural ingredients that work to lighten the skin safely, with a light and easily absorbed formula that does not leave a greasy effect. It gives the skin a healthy and radiant appearance thanks to its nourishing and moisturizing elements, making it suitable for daily use.

Benefits and features:

Deep hydration that lasts all day, keeping the skin soft.
Natural lightening thanks to safe whitening ingredients.
UV protection to prevent pigmentation caused by the sun.
Enhances skin elasticity and maintains its vitality.
Light and non-greasy formula, easy to absorb.
Suitable for all skin types, including sensitive skin.
Economical package provides long-term use.

How to use:

Use daily after showering or as needed.

Apply an appropriate amount of lotion to dry, clean skin.

Gently massage the lotion in circular motions until completely absorbed by the skin.

For best results, it is preferable to use it regularly in the morning and evening.

60 AED

2% OFFFeatured

Gift Sets, Lotion, Shower Gel, Skin Care

Clinitone Body Butter Deep Moisturizing Glow Body Lotion + Body Wash Combo Set

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Clinitone Body Butter Deep Moisturizing Glow Body Lotion + Body Wash Combo Set

Clini-tone Body Butter Deep Moisturizing All-Over Glow Body Lotion 400ml

Clini-tone Body Butter Deep Moisturizing All-Over Glow Body Wash 1000ml

It is a highly moisturizing body lotion and body wash suitable for all skin types.
It contains salicylic acid for mild exfoliation and to help maintain a glowing complexion.
It features coconut and lavender fragrances.
It is described as suitable for maintaining or enhancing skin tone.

305 AED

7% OFFFeatured

Purec Pure Egyptian Gold Shower Gel Arbutin & Pearl Powder 1000ml

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Highlights:

Purec Egyptian Gold Shower Gel Arbutin & Pearl Powder 1000ml

Enriched with Milk, Arbutin and Pearl Powder, this shower gel moisturizes your skin to give you a more even skin tone. It lightens your skin complexion to bring you natural fairness and radiant complexion.

HOW TO USE

Squeeze shower gel onto your hand or a washcloth, massage into a rich lather and rinse thoroughly.

65 AED

8% OFFFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment, Shampoo

Skin Doctor Avocado Anti-frizz Stray Straight Hair Serum 250ml

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Highlights:

Skin Doctor Avocado Anti-frizz Stray Straight Hair Serum 250ml

Skin Doctor Avocado Anti-frizz Stray Straight Hair Serum protects the hair from damage resulting from exposure to various external factors such as pollution, dust and styling tools. It is considered as sunscreen for the hair, nourishes the hair, adds ashine, strengthens the hair and helps protect against split ends.

It moisturizes the hair and works to increase the softness and makes it healthy, shiny and sily.

How to use:

Pump a few drops of the serum onto your palm and apply evenly onto your hair from roots to tips. Finish by blow drying hair while styling with a brush and follow wih flat iron.

60 AED

GIFT SET

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25% OFFFeatured

Bar Soap, Skin Care

La Dakaroise Exfoliating Soap with Orange Oil Extract.

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Highlights:

La Dakaroise Exfoliating Soap with Orange Oil Extract.

La Dakaroise soap with orange oil and fruit extract to exfoliate the skin and get rid of dead skin

One of the main ingredients of this powerful soap is orange oil which has anti-oxidant and anti-bacterial properties that help get rid of dead skin and improve blood circulation and is rich in vitamins. It also contains orange fruit extract and coconut oil.

Benefits:

Helps to deeply cleanse the skin by exfoliating it.

Softens the skin and does not cause dryness

Restores skin vitality and youth

It rids the skin of accumulated dirt and excess oils.

How to use:

Use daily on the skin and body after moisturizing it, rub it a little, then rinse with water.

15 AED

22% OFFFeatured

Vaseline Hijab Bright All Day Radiant Cooling Serum 12H Perfume Tech 180ml

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Highlights:

Vaseline Hijab Bright All Day Radiant Cooling Serum 12H Perfume Tech 180ml

We believe everyone deserves to have healthy skin.

That’s why we created Vaseline All Day Radiant Cooling Serum, a special skin treatment for women with hijab.

Its light, non-sticky formula provides a refreshing cooling sensation without feeling hot on the skin, with an elegant and soft fragrance that lasts long.

Make skin brighter, radiant from within.

Vaseline All Day Radiant answers the needs of women with hijab:

Protected from UV rays that still penetrate the layers of clothing

35 AED

25% OFF

Bar Soap, Skin Care, Tubes

Labidjanaise Lightening Treating Soap 250g

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Highlights:

Labidjanaise Lightening Treating Soap 250g

Labidjanaise Treating Soap 250 g Labidjanaise Treating – Soap which is rich in vegetable oil, clay and honey. It cleans in deeply your complexion which is protecting against spots and stain. The using off the range gives softness to your body.

15 AED

15% OFFFeatured

White Express Lotion 21 Days Orange 500ml

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White Express Lotion 21 Days Orange 500ml

White Express Orange Extra Whitening Lotion with plants extracts takes good care of your skin every day. The butyresorcinol complex softens and protects your body against dryness and lightens you in 5 days.

85 AED

17% OFFFeatured

Creams, Skin Care, Tubes

La Dakaroise Olive Cream Tube 50gm

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Highlights:

La Dakaroise Olive Cream Tube 50gm

La Dakaroise Cream is a skin lightening cream that is active against acute dermatitis, eczema, psoriasis, prurigo, local inflammatory and allergic reactions. It Lightens dark spots, bringing the skin to its normal physiological condition.

25 AED

11% OFFFeatured

Scrubs, Shampoo, Skin Care

Shea Moisture Raw Shea Butter Moisturizing Crème Body Scrub 320gm

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Highlights:

Shea Moisture Raw Shea Butter Moisturizing Crème Body Scrub 320gm

This ultra-rich, exfoliating scrub melts into skin. Blended with fair trade raw shea butter, this moisturizing formula buffs away dry skin cells, leaving you feeling instantly smooth & soft and looking radiant!

Our Story:

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.

Tested on our family for generations. Never on animals.

40 AED

8% OFFFeatured

Skin Doctor Gluta Glow Exfoliating Lightening Shower Gel 1000ml

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Highlights:

Skin Doctor Gluta Glow Exfoliating Lightening Shower Gel 1000ml

Skin Doctor Gluta Glow Exfoliating Lightening Shower Gel 1000ml is formulated with herbal extracts to naturally lighten skin tone on each application. It creates a protective, nourishing and soft layer on the skin and contains natural skin lighteners to reduce the appearance of sunspots. Additionally, it is cooling and contains scrubbing particles.

Benefit Of Skin Doctor Gluta Glow Exfoliating Lightening Shower Gel

The bath nourishes the skin
Help reduce the appearance of spots on the body
Keeps the skin lighten

Side Effects

As at the time of publishing this content, there are no noted side effects of this product but if you notice any side effects using the product, please discontinue and contact our Customer service agent.

110 AED

13% OFFFeatured

Pastil Vitamin E Body Lotion 480ml

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Highlights:

Pastil Vitamin E Body Lotion 480ml

Pastil Body Lotion Is specially formulated and enriched with Moisturizing ingredients for healthy, radiant skin. Its light texture is absorbed quickly in the skin, leaving it soft and hydrated all day long. Frequent usage will make skin visibly radiant and moisturized.

35 AED

Featured

Curly & Wavy hair, Hair Care, Hair Styling Products

Pink Shea Butter Coconut Oil Gel Curl Activator 454g

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Highlights:

Pink Shea Butter Coconut Oil Gel Curl Activator 454g

Amazing hydration delivers intense moisture to dry, dull and brittle hair.

The formula is enriched with light plant oils and natural emollients.

The hair becomes noticeably softer and easier to style.

Combining styling gels with jellies and styling gels improves the definition of curls.

Improves curl definition for wash-n’go styles.

When used as directed, it is neither sticky nor greasy and does not cause unpleasant, heavy deposits.

Pink Shea Butter Coconut Oil Gel Curl Activator provides medium hold, healthy shine, without flaky residue, harshness or crunch.

How to use:

First, cleanse hair, apply a leave-in conditioner and detangle hair. Apply a light layer to small to medium sections of damp hair from root to tip.

50 AED

7% OFFFeatured

Dr Meinaier Papaya Whitening Sugar Scrub 650gm

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Highlights:

Dr Meinaier Papaya Whitening Sugar Scrub 650gm

The DR Meinaier Papaya Sugar Scrub is a gentle exfoliating scrub enriched with papaya extract. It combines natural sugar crystals and papaya enzymes to remove dead skin cells, leaving skin soft, smooth, and refreshed. Suitable for all skin types, it promotes a radiant complexion and helps with even skin tone while moisturizing for a healthy glow.

65 AED