Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

COSRX Two in One Poreless Power Liquid 100ml

Cleansers, Skin Care

COSRX Two in One Poreless Power Liquid 100ml

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COSRX Two in One Poreless Power Liquid 100ml

Clearing pores / Tightening enlarged pores/ Cooling down skin temperature essence for ALL skin types!

Two in One Poreless Power Liquid is a daily treatment for cleaning and tightening the pores.

Alcohol-Free & Suitable for all skin types.

Controls excess oils and sebum without mattifying and drying out the skin.

* Can be used everyday and can be used with AHA/BHA toner / AHA Liquid / BHA Liquid.

* Tip: Use Poreless Power Liquid after using COSRX Blackhead Remover Mr.RX Kit to tighten the pores.

105 AED

6% OFFFeatured

Aqua Rich Aqua Glow Half Cast Body Lotion With Glutathione, Vitamin C & Kojic Acid 500ml

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Aqua Rich Aqua Glow Half Cast Body Lotion With Glutathione, Vitamin C & Kojic Acid 500ml

Aqua Glow Half Cast Body Lotion is a nourishing moisturizing lotion enriched with Glutathione, Vitamin C, Kojic Acid, Almond Seed Oil, and Rose Hip Oil. Its lightweight formula helps keep the skin hydrated, smooth, and radiant while improving the appearance of uneven skin tone.

The fast-absorbing formula leaves the skin feeling soft and refreshed without a greasy residue, making it suitable for daily skincare routines.

170 AED

13% OFFFeatured

Face Cream, Skin Care, Tubes

Abbott Melalite Forte Cream 30gm

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Abbott Melalite Forte Cream 30gm

Melalite Forte Cream is a potent skin-lightening solution designed to reduce hyperpigmentation and dark spots. Formulated with hydroquinone, it effectively targets uneven skin tone, promoting a brighter and more radiant complexion. Ideal for those seeking to improve skin clarity and achieve a smoother, more even appearance.

35 AED

11% OFFFeatured

Kenta White Face Serum 30gm

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Kenta White Face Serum 30gm

Kenta Moroccan Serum brightens and evens skin tone thanks to its formula rich in nourishing natural ingredients. It contains effective Moroccan plant extracts that help reduce pigmentation and dark spots, giving the skin a natural radiance and healthy glow. Kenta White Serum has a light, fast-absorbing texture, making it ideal for daily use without leaving a greasy feeling. Thanks to its moisturizing formula, it helps improve skin texture, enhance its smoothness, and stimulate cell renewal for a more youthful and vibrant appearance.

Benefits and Features:

Helps brighten and even skin tone for a brighter appearance.

Contains natural Moroccan extracts that work to reduce pigmentation and dark spots.

An effective moisturizer that leaves skin soft and radiant without leaving a greasy feeling.

Stimulates cell renewal and enhances skin elasticity.

Light, fast-absorbing texture suitable for all skin types, even sensitive.

Enhances skin’s protection against environmental aggressors.

It can be used as part of your daily skincare routine for best results.

40 AED

13% OFFFeatured

Skin Doctor Avocado Whitening Scrub for Face & Body 500gm

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Skin Doctor Avocado Whitening Scrub for Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Avocado which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

25% OFFFeatured

Reborn Natural Moroccan Soap with Olive Oil 500ml

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Reborn Natural Moroccan Soap with Olive Oil 500ml

Lather up with a slice of our fresh, Moroccan soaps.Moroccan black soap is part of the traditional hammam ritual. It is the number one treatment in oriental public baths. With a texture of butter, this natural vegetable paste based with black olives is rich in vitamin E. It is obtained from a mixture of oil and crushed olives, soaked in salt and potash. In the nineteenth century it was used as a product of Dermatology and later became a real beauty tool for the body suitable for every type of skin. It prepares the skin for exfoliation. The skin will be softer and ready for a scrub. Combined with the action of the loofah glove, it will remove impurities and dead skin.

45 AED

17% OFFFeatured

Jhalak Premium Beauty Cream

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Jhalak Whitening Beauty Serum

Jhalak Whitening Beauty Serum is a revolutionary formula designed to transform your skin, providing a brighter, more youthful complexion. It features an ultra-concentrated formula that delivers remarkable results, resulting in a noticeable improvement in skin tone. The serum effectively lightens and brightens the complexion, resulting in a more luminous and even complexion. It also helps restore skin’s natural equilibrium, smoothing away dry lines and wrinkles, and actively fades dark spots for a more uniform and blemish-free complexion.

The serum is enriched with 100% natural botanical extracts that work in harmony with your skin. It effectively eliminates pigmented cells from surfacing, contributing to a more flawless and radiant appearance. The serum is powered by the exclusive power of the Beauty Icon, ensuring maximum energizing, nourishing, and skin-strengthening effects. Experience the transformation with Jhalak Whitening Beauty Serum and unlock your skin’s full potential.

25 AED

5% OFFFeatured

Anua Birch 70 Moisture Boosting Cream 50ml

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Anua Birch 70 Moisture Boosting Cream 50ml

Discover the transformative power of ANUA Birch 70 Moisture Boosting Cream, your ultimate solution for intense hydration and rejuvenation. Formulated with 70% birch sap, this lightweight moisturizer deeply penetrates the skin, delivering essential nutrients and locking in moisture for a dewy, radiant complexion.

95 AED

11% OFFFeatured

Pretty Cowry Collagen Gold Mask 200ml

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Pretty Cowry Collagen Gold Mask 200ml

The combination of plant collagen and using only 99.999% pure 24 carat gold nano-particles to replenish and accelerate collagen renewal, this revolutionary mask will slip effortlessly into your face and peace you with a lasting radiant youthful glow and simply gorgeous skin.

40 AED

10% OFFFeatured

Bravia Tone Complexion Clarifying Lotion 500ml

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Bravia Tone Complexion Clarifying Lotion 500ml

With snail slime extracts, Bravia unifying milk hydrates, corrects and reveals the radiance of the complexion. Thanks to its unique texture, this natural milk penetrates quickly into the skin while tightening and protecting pores from free radicals. It gently reduces spots, wrinkles and fine lines. Your skin is radiant and maintains a fresh scent all day long.

45 AED

PRODUCTS ON SALES

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10% OFFFeatured

Hair Care, Hair Oil

African Pride Olive Miracle Black Castor Miracle Deep Penetrating Moisture Restore Treatment 59ml

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African Pride Olive Miracle Black Castor Miracle Deep Penetrating Moisture Restore Treatment 59ml

This Moisture Restore Treatment deeply conditions and hydrates extremely dry, damaged hair. Specially created with black castor oil, coconut milk, and shea butter, this treatment deeply penetrates hair strands and restores moisture.

45 AED

22% OFFFeatured

Kojie San Skin Lightening Body Lotion with Hydromoist Zero Pigment Light 100ml

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Kojie San Skin Lightening Body Lotion with Hydromoist Zero Pigment Light 100ml

For a lighter, more moisturized skin

A light, non-greasy formula that’s easily absorbed by the skin.

Deeply moisturizes skin, keeping it soft, smooth, and well hydrated for up to 72 hours

Helps restore and strengthen your skin barrier, minimizing the appearance of rough skin and stretch marks.

Dermatologically Tested. Hypoallergenic. Paraben Free

35 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Coconut Glowing Cream 20gm

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Arena Gold Coconut Glowing Cream 20gm

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

25 AED

20% OFFFeatured

Face Wash, Skin Care, Tubes

Kenta Moroccan Skin Lightening Foam Wash 150gm

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Kenta Moroccan Skin Lightening Foam Wash 150gm

Get clean and radiant skin with Kenta’s Moroccan Brightening Foaming Wash!.Thanks to its formula rich in natural ingredients, this wash deeply cleanses the skin, removes dirt and impurities, and evens out skin tone for a natural glow! If you’re looking for a product that gives you intense freshness and hydration, this is the perfect choice!

Benefits and Features:

Deep skin cleansing: Gently removes dirt and impurities, leaving skin purer!

Super hydration: Contains natural ingredients that help moisturize the skin and prevent dryness!

Lightens and evens skin tone: Helps eliminate pigmentation and dark spots for a natural glow! Softness and Refreshment: Gives skin a smooth texture and a long-lasting fresh feeling!

40 AED

15% OFFFeatured

Creams, Skin Care, Spot Corrector

Neutrogena Cellular Boost Anti-Aging Day Cream SPF20 50ml

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Neutrogena Cellular Boost Anti-Aging Day Cream SPF20 50ml

Inspired by nature, Neutrogena Cellular Boost Anti-Ageing Day Cream SPF 20 is formulated with Anti-Ageing Hexinol™ to help stimulate the production of natural collagen and elastin, so that your skin is left feeling soft, smooth, and renewed.

Powered with Vitamin C, Neutrogena Cellular Boost Anti-Ageing Day Cream SPF 20 helps correct uneven skin tone and reduces the appearance of dark spots. It also contains UVA and UVB filters that protect your skin from sun damage.

Help cool down visible signs of aging caused by ‘cellular burnout’ with Neutrogena Cellular Boost Anti-Ageing Day Cream SPF 20!

Features & Benefits:

Formulated with Anti-Ageing Hexinol™
Stimulates the production of natural collagen and elastin
Cools down visible signs of aging caused by cellular burnout
Promotes skin surface renewal
Powered with Vitamin C to correct uneven skin tone & reduce dark spots
Contains SPF20 to protect skin from sun damage
Suitable for daily use
Dermatologist tested

How to use:

Apply daily to a thoroughly cleansed face and neck as a last step of your routine. Massage with circular movements for best penetration. For best results, apply twice a day.

85 AED

25% OFFFeatured

Active White Clarifying Body Soap with Honey 150gm

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Active White Clarifying Body Soap with Honey 150gm

Active White honey soap deeply cleans and helps to gently clear the skin. Once rinsed, your skin is ready to receive your other Active-White treatments.

Product benefits

Cleans skin thoroughly
Delicately clarifies the skin
Harmonizes the complexion

How to use

Moisten the skin and soap, lather, wash and rinse thoroughly. For optimal and prolonged action, apply clarifying milk or Active-White clarifying cream.

15 AED

14% OFFFeatured

Jelly’s Snail Candy Licorice Scrub 300gm

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Jelly’s Snail Candy Rice Milk Scrub 300g

Scrub, mask and soap (3 in 1)

Unifying body color, lightening and renewing skin cells
Reduces pigmentation and removes dirt and dead skin
Controls oils in the skin, which are the main cause of acne.aJelly’s Snail Candy Licorice Scrub 300gm
- Scrub, mask and soap (3 in 1)
- Unifying body color, lightening and renewing skin cells
- Reduces pigmentation and removes dirt and dead skin
- Controls oils in the skin, which are the main cause of acne.
- Makes the face more radiant, smooth and moisturized
- Gentle on all skin types, even sensitive skin.
How to use:
1. Rinse your skin with warm water to moisturize it.
2. Place a small amount of body scrub on the palm of your hand.
3. Gently rub the scrub into your skin in small circular motions, using your hand or an exfoliating glove.
4. Gently rub your skin for 30 seconds to no more than 1 minute.
5. Rinse your skin with lukewarm water. Wash your skin as usual.
6. Pat your skin dry.
7. Apply moisturizer to your body.
Makes the face more radiant, smooth and moisturized
Gentle on all skin types, even sensitive skin.

How to use:

Rinse your skin with warm water to moisturize it.
Place a small amount of body scrub on the palm of your hand.
Gently rub the scrub into your skin in small circular motions, using your hand or an exfoliating glove.
Gently rub your skin for 30 seconds to no more than 1 minute.
Rinse your skin with lukewarm water. Wash your skin as usual.
Pat your skin dry.
Apply moisturizer to your body.

30 AED

10% OFFFeatured

Pastil Aloe Vera Gel 521ml

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Pastil Aloe Vera Gel 521ml

45 AED

13% OFFFeatured

CeraVe Acne Control Gel 2% Salicylic Acid Acne Treatment 40ml

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CeraVe Acne Control Gel 2% Salicylic Acid Acne Treatment 40ml

Acne Treatment For Face With Bha/Aha Exfoliant Formulated with Salicylic acid, a beta-hydroxy acid (BHA), to help clear acne & prevent new breakouts and alpha hydroxy acids (AHA), a blend of Lactic and Glycolic Acids, to help smooth and soften skin
PORE MINIMIZER Helps to minimize the appearance of pores & reduce blackheads. Also formulated with Niacinamide to help soothe skin and Hyaluronic Acid to help maintain skins natural moisture
ALCOHOL FREE & HYDRATING GEL fragrance free, paraben free, oil free, and non-comedogenic skin care. Formulated without drying alcohols like denatured alcohol, commonly found in acne spot treatments, which can cause excessive dryness.

105 AED

20% OFFFeatured

Difeel Caffeine and Castor Faster Growth Hair Mask 340ml

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Difeel Caffeine and Castor Faster Growth Hair Mask 340ml

Difeel Caffeine and Castor Hair Mask can provide numerous benefits for hair growth and overall hair health.

Stimulation of Hair Follicles
Caffeine has been shown to stimulate follicles by increasing circulation to the scalp, encouraging hair growth

Strengthen Hair
Castor oil is rich in essential fatty acids and nutrients that can help strengthen hair, making it less prone to breakage and damage. Stronger hair is more likely to grow longer and healthier.

Provide Essential Moisture
Castor oil is a natural humectant, meaning it attracts and retains moisture. This can help hydrate and nourish the hair and scalp, preventing dryness and promoting a healthy environment for hair growth.

Improved Scalp Health
Both caffeine and castor oil have anti-inflammatory properties, which can help soothe an irritated scalp. A healthy scalp is essential for promoting hair growth.

Thickness and Volume
Some users report that regular use of a caffeine and castor oil hair mask can increase hair thickness and volume, giving the appearance of fuller hair.

Conditioning
Castor oil is thick and rich, making it an excellent natural conditioner. It can improve the texture and shine of your hair, making it look healthier.

160 AED

GIFT SET

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25% OFFFeatured

Creams, Skin Care

Reborn Natural Moroccan Soap with Olive Oil 500ml

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Reborn Natural Moroccan Soap with Olive Oil 500ml

45 AED

10% OFFFeatured

Precious Skin Alpha Arbutin 3 Plus Underarm Cream 50gm

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Precious Skin Alpha Arbutin 3 Plus Underarm Cream 50gm

Alpha Arbutin 3 Plus Underarm Cream is a targeted treatment designed to lighten the underarm area and reduce dark spots. It contains a blend of effective ingredients that work to minimize pigmentation and even out skin tone in this sensitive area. The cream also hydrates the skin, leaving it soft and providing a natural, flawless glow.

Benefits:

Helps lighten the underarm area and even out skin tone.
Reduces pigmentation and dark spots.
Hydrates the skin, leaving it smooth.
Enhances skin radiance, giving it a natural, healthy appearance.
Suitable for daily use and all skin types.

How to Use:
Apply an appropriate amount of the cream to clean, dry underarm areas and gently massage until fully absorbed. Use daily for the best results.

45 AED

25% OFFFeatured

Moroccan Oil Aloe Vera Soap 125gm

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Moroccan Oil Aloe Vera Soap 125gm

The Moroccan Oil Aloe Vera Soap combines the healing properties of aloe vera with the nourishing benefits of Moroccan oil, creating a gentle and refreshing cleanser for your skin.
Gentle on Skin: Perfect for sensitive skin, offering a gentle and non-drying cleanse.
Skin Protection: The antioxidants in Moroccan oil protect the skin from environmental stressors, maintaining skin health.
Long-Lasting Use: The soap bar offers a high-quality, long-lasting formula that will provide plenty of washes.
Nourishing Cleanse: Helps maintain your skin’s natural moisture balance for softer, smoother skin.
Aloe Vera Extract: Known for its soothing, cooling, and hydrating properties, perfect for calming irritated or dry skin.
Moroccan Oil Infusion: Packed with essential fatty acids and antioxidants, Moroccan oil deeply nourishes and revitalizes the skin.
Refreshing Fragrance: A light, clean scent that refreshes the senses without being overpowering.

15 AED

12% OFFFeatured

Conditioner, Hair Care, Kids & Baby Care

Aussie Paraben-Free Miracle Curls Conditioner with Coconut and Jojoba Oil 360ml

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Aussie Paraben-Free Miracle Curls Conditioner with Coconut and Jojoba Oil 360ml

DELIGHTFULLY TWISTED. Give your curls a little TLC with Aussie Miracle Curls Conditioner. Made with coconut and jojoba oil, this lightweight formula moisturizes, softens and nourishes for effortlessly gorgeous curls. After shampooing, smooth onto your hair and rinse for a perfectly bouncy mane kissed with the scent of citrus, florals and musk.

75 AED

11% OFFFeatured

Cleansers, Skin Care, Tonners

Anua Heartleaf Quercetinol Pore Deep Cleansing Foam 150ml

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Anua Heartleaf Quercetinol Pore Deep Cleansing Foam 150ml

Deep Pore Cleansing For All Skin Types- Creates a delicate light foam infused with Heartleaf Extract, making it gentle enough for all skin types, especially suitable for deep cleansing oily, combination skin

Gentle Exfoliation- Contains 3,000ppm Heartleaf powder which helps to gently clear deep within the pores, exfoliate dead skin cells and effectively clear any impurities

Soothes And Calms Skin- Quercetinol extracted from Heartleaf, known to effectively cure inflammation, quickly calms the skin and keeps the skin soothed even after cleansing

85 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 10.001 Platinum Intense Ash Blond 100ml

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Bolony Hair Color Cream 10.001 Platinum Intense Ash Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

9% OFFFeatured

Fairlady Body Milk Pure Honey VE 750ml

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Fairlady Body Milk Pure Honey VE 750ml

Fairlady Body Milk Pure With Honey Is For Rough, Dry Skin.

It Consists Of Ingredients Such As Collagen, Natural Oils, Glycerine And Vitamin E. Ingredient Are Excellent Moisturisers.Skin Will Be Left Looking Young And Healthy.

50 AED

8% OFFFeatured

Shower Gel, Skin Care

Piment Doux Classic Lightening Lotion 300ml

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Piment Doux Classic Lightening Lotion 300ml

Whiten our skin fast with Piment Doux Classic Lightening Body Milk. Formulated with Fruit Acid, Vitamin C and E to lighten and eliminate skin imperfections. With use your skin is lighten and soft in texture.

Piment Doux Classic Lightening Body Milk Ingredients

Liquidum-demineralized Water, PEG 100, Vitamin E, Glycerin, Sweet Almond Oil, Salicylic Acid, Propylene Glycol, Fruit Acid, FragranceThis cleanser helps the skin to get rid of dead cells and all impurities. Brightening, eliminates pimples and black spots. Makes the complexion clear and even

55 AED

9% OFFFeatured

Shower Gel, Skin Care

Yong Chin Super Milk Protein Shower Gel 500gm

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Yong Chin Super Milk Protein Shower Gel 500gm

Cleanses, moisturizes and nourishes the skin deeply.

YC Super Milk Protein Shower Gel offers naturally derived ingredients to cleanse, moisturize & protect the skin. Made with rich blend of cow and goat milk, it gently cleanses and moisturizes the skin. Milk protein helps to deep nourish skin texture, it can diminish pore size and improve the overall skin texture and transform dull uneven skin into radiant and healthy complexion.

How to use:

Add a drop on your palm or wet sponge and wash with reach creamy lather, wash off with water

50 AED

13% OFFFeatured