Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Yong Chin Shower Salt Scrub with Milk 450gm

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Yong Chin Shower Salt Scrub with Milk 450gm

Gently exfoliates, renews, and brightens for radiant, nourished skin.

YC Shower Salt Scrub with Milk Extract is a unique product that aids in the removal of old skin cells and promotes the rejuvenation of new cells. Its special formulation helps even out skin tone, reduce blemishes and dark spots, while naturally enhancing the skin’s whitening process. With a delicate texture and a combination of natural salt, milk protein, and vitmain complex, this shower salt scrub leaves your skin glowing, healthy, smooth, and moisturized.

How to use: During your shower, apply a small amount of the shower salt scrub onto your palm, then gently massage it onto your face and skin. Finally, rinse off thoroughly with clean water.

45 AED

13% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Golden Pearl Max Light Men Face Wash 150ml

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Golden Pearl Max Light Men Face Wash 150ml

Fight-off dust and pollution with Golden Pearl Max Light Men Face wash. With its deep cleansing formula, it gives a neat, clean, and bright effect in just a few minutes! How to Use: Squeeze a little amount of Max Light Men Face wash into your palm, add water and lather. Apply to face and neck and massage gently. Rinse with warm water and dry gently. Net Weight: 150 ml Ingredients: Distilled Water, Vitamin B3, Glycerin, Stearic Acid, Myristic Acid, Coconut Fatty Acids, Cetyl Alcohol, Potassium Hydroxide, Propylene Glycol, Sodium Laureth Sulfate, Methylparaben, Propylparaben, Polyquaternium 7, Glycol distearate, Blue Exfoliating Beads, Fragrace.

Highlights

Fight-off dust and pollution with Golden Pearl Max Light Men Face wash. With its deep cleansing formula.
it gives a neat, clean, and bright effect in just a few minutes!
How to Use: Squeeze a little amount of Max Light Men Face wash into your palm, add water and lather. Apply to face and neck and massage gently. Rinse with warm water and dry gently.
Net Weight: 150 ml
Ingredients: Distilled Water, Vitamin B3, Glycerin, Stearic Acid, Myristic Acid, Coconut Fatty Acids, Acetyl Alcohol, Potassium Hydroxide, Propylene Glycol, Sodium Lauretha Sulfate, Methylparaben, Propylparaben, Polyquaternium , Glycol Di stearate.

35 AED

8% OFFFeatured

Joji Secret Young Vitamin C Spa Salt Scrub Honey And Lemon 350gm

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Joji Secret Young Vitamin C Spa Salt Scrub Honey And Lemon 350gm

Unlock the secret to radiant, youthful-looking skin with our Joi Secret Young Vitamin Spa Salt Scrub.
This premium scrub is infused with a brightening Vitamin complex and moisturizing agents to exfoliate, illuminate, and hydrate your skin.
It effectively buffs away dullness and impurities, revealing a smoother, more even, and visibly brighter complexion.
Turn your shower into a luxurious spa experience and let your natural glow shine through.

Gentle Yet Effective Exfoliation
Brightening Vitamin Complex
Moisturizing & Lightening Formula
Reveals Smoother, More Even Skin Tone

How To Use:
2-3 times per week, gently massage a generous amount onto damp skin in circular motions during your shower.
Focus on areas such as elbows, knees, and ankles.
Rinse thoroughly to reveal instantly brighter and smoother skin. Follow with your favorite moisturizer.

23 AED

17% OFFFeatured

Baby Lotion, Kids & Baby Care, Lotion, Skin Care

Samira Moisturizing Baby Lotion 500ml

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Samira Moisturizing Baby Lotion 500ml

Samira Moisturizing Baby Lotion nourishes baby’s skin all day long.

Our products are designed to give you beautiful, luscious, consistent and even skin. Derived from Milk Thistle and Saffron, our innovative line of cosmetics offer both natural ingredients and prove superb results.

250 AED

25% OFFFeatured

Medimix Turmeric & Argan Oil Soap 125gm

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Medimix Turmeric & Argan Oil Soap 125gm

Get naturally pure and glowing skin with Fast Acting Ayurveda! Turn your every day bath into an Ayurvedic beauty ritual with Medimix Ayurvedic Turmeric & Argan Oil Bathing Bar. This is your perfect daily skincare regime that keeps skin clean and pure so it glows from within. Turmeric is time-tested for its healing properties that work wonders on skin. Infused with Argan oil which is rich in Vitamin E and fatty acid to keep skin moisturized and supple. This Bathing Bar contains Ayurvedic herbs that improve skin radiance, and prevent bad odour and dryness. It is suitable for all skin types and lathers richly for a luxurious cleansing. Medimix’s new bathing bar range is crafted to give your skin the natural care it deserves. Get SkinFit with the power of Fast Acting Ayurveda!

15 AED

10% OFFFeatured

Scrubs, Shower Gel, Skin Care

Pretty Be Brightening Body Wash Papaya 1000ml

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Pretty Be Brightening Body Wash Papaya 1000ml.

45 AED

43% OFFFeatured

Pure Skin Clarifying Cream 125ml

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Pure Skin Clarifying Cream 125ml

Pure Skin Cream is a lightening cream with a concentrated grenadine-based formula that eliminates dark spots and stubborn scars on your skin. It can be used on the face and body. Your skin becomes younger and clearer after each application.

20 AED

20% OFFFeatured

Ujooba Nourished And Smooth Face Scrub Apricot And Lemon 150ml

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Ujooba Nourished And Smooth Face Scrub Apricot And Lemon 150ml

Experience the refreshing blend of apricot and lemon with Ujooba’s Brightening Face & Body Scrub. This unique formulation is designed to brighten, exfoliate, and invigorate your skin, leaving it smooth and radiant. The natural ingredients are perfect for all skin types, offering a soothing yet effective scrubbing experience.

Key Benefits:

Brightening Formula: Enriched with apricot and lemon, known for their natural skin brightening properties.
Exfoliating Action: Gently removes dead skin cells to reveal a more vibrant, healthy-looking complexion.
Nourishing Ingredients: Apricot deeply hydrates, while lemon helps to tone and refresh the skin.
Suitable for All Skin Types: Crafted to be gentle on the skin, making it perfect for both face and body use.

How to Use:

Moisten your skin with lukewarm water.
Apply a generous amount of scrub and gently massage in circular motions.
Rinse off completely with water.
Recommended use is 2-3 times a week for optimal results.

20 AED

4% OFFFeatured

Fair & White Maxi Tone Lightening & Rejuvenating Lotion 350ml

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Fair & White Maxi Tone Lightening & Rejuvenating Lotion 350ml

Maxi Tone combines a lightening active ingredient with the antioxidant properties of Vitamin E, it evens out and brightens the complexion.

120 AED

29% OFFFeatured

Amalico 3in 1 Green Tea Leaf Anti- Ageing Face Wash 75ml

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Amalico 3in 1,Green Tea Leaf Anti- Ageing Face Wash 75ml

Amalico’s Face Wash helps to reduce dark spots and uneven skin tone. It contains natural ingredients and vitamin C. Suitable for all skin types

25 AED

PRODUCTS ON SALES

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22% OFFFeatured

Cleansers, Skin Care

Simple Micellar Water 200ml

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Simple Micellar Water 200ml

Simple Micellar Cleansing Water is our most advanced yet gentle facial cleanser to date. A favorite among makeup artists and beauty editors, this innovative facial cleanser contains no artificial perfumes or dyes and no harsh chemicals that can upset your skin. It is made with skin-loving ingredients perfect for all skin types, including Vitamins B3 and C and Triple Purified Water, our purest possible water. Micellar Cleansing Water from Simple helps remove contaminants known to irritate skin and leaves skin clean, fresh, and instantly hydrated. The many beauty benefits offered by Simple Micellar Water make it easy to see why this gentle facial cleanser should be part of your healthy skincare routine.skin

35 AED

18% OFFFeatured

Conditioner, Hair Care

Mane N Tail Daily Control Anti Dandruff Conditioner 437ml

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Mane N Tail Moisturizing Shampoo 355ml

Mane ‘n Tail Deep Moisturizing Shampoo is formulated to help repair damaging effects of styling and the environment.

45 AED

17% OFFFeatured

Body Mist, Fragrances

Reborn Warm Vanila Body Mist 250ml

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Reborn Warm Vanila Body Mist 250ml

25 AED

18% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Sandal Extra Brightening HD+ Beauty Cream 8 in 1 Formula

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Sandal Extra Brightening HD+ Beauty Cream 8 in 1 Formula

Achieve a radiant and even-toned complexion with Sandal Extra Brightening HD+ Beauty Cream. This 4-in-1 skincare solution includes a beauty cream, soap, capsule, and serum, working together to reduce pigmentation, scars, and acne spots. Enriched with powerful brightening and nourishing ingredients, it deeply hydrates and rejuvenates your skin, leaving it smooth, glowing, and youthful. Perfect for daily use, this all-in-one beauty kit is your key to flawless skin. Embrace the glow with Sandal Extra!

45 AED

11% OFFFeatured

Veet Gold Turmeric Super Whitening Peeling Gel 320ml

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Veet Gold Turmeric Super Whitening Peeling Gel 320ml

This Veetgold Turmeric peeling gel contains an extract of Turmeric and ingredients which can brighten skin and it is a rich moisturizing essence to cleanse and nourishes skin, leaving skin fresh and moisturized.

Veetgold Turmeric Whitening body repair Peeling Gel- Anti dark spot.

Turmeric Super Whitening Peeling Gel Body Repair And Anti Dark Pots And Anti Aging .

40 AED

20% OFFFeatured

Mega Glow Egyptian Half Cast SPF 50 Face & Body Lotion with Vitamin C 400ml

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Mega Glow Egyptian Half Cast SPF 50 Face & Body Lotion with Vitamin C 400ml

Mega Glow Egyptian Half Cast SPF 50 Face & Body Lotion is a brightening and moisturizing skincare formula designed to promote a smoother, more radiant and even-looking complexion. The product is formulated for use on both the face and body and combines several skincare ingredients for daily beauty care.

According to the product label, the formula contains Egyptian Half Cast Oil, Rosehip Oil, Glutathione Powder, Beta Arbutin, Vitamin C and Q10.

Glutathione Powder and Beta Arbutin provide brightening-focused skincare to help improve the appearance of dull and uneven-looking skin. Vitamin C complements the formula with antioxidant-focused care, while Rosehip Oil helps nourish and condition the skin. Q10 provides additional antioxidant and skin-conditioning benefits.

The lotion is labeled SPF 50, providing added daytime sun protection when applied correctly. Regular use as part of a complete skincare routine helps maintain moisturized, soft, smooth and radiant-looking skin.

Key Benefits:
• Helps brighten dull and uneven-looking skin.
• Promotes a smoother and more radiant-looking complexion.
• Formulated with Egyptian Half Cast Oil.
• Enriched with Rosehip Oil.
• Contains Glutathione Powder.
• Formulated with Beta Arbutin.
• Enriched with Vitamin C.
• Contains Q10.
• Helps moisturize and condition the skin.
• Helps maintain softer and smoother-feeling skin.
• SPF 50 sun protection as stated on the product label.
• Suitable for face and body.
• Convenient 400ml size.

Directions for Use:Apply an appropriate amount evenly to clean, dry skin and massage gently until completely absorbed. Use regularly on the face and body as part of your skincare routine.

For daytime use and sun protection, apply generously to exposed areas before sun exposure and reapply as appropriate, particularly after sweating or prolonged outdoor activity.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Patch testing before first use is recommended. Discontinue use if irritation occurs.

Note: The packaging displays a “14 Days” claim. Individual cosmetic results may vary depending on skin type, frequency of use and skincare routine.

120 AED

14% OFFFeatured

YAZ Gold Skin Lightening Body Lotion Active White 400ml

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YAZ Skin Lightening Body lotion Active White 400ml

Indulge your body in premium, luxury tone correction. The authentic YAZ Gold Skin Lightening Body Lotion (400ml) is an advanced, fast-acting treatment engineered to eliminate stubborn hyperpigmentation, fade dark spots, and restore a youthful luminosity. Stocked locally in Germany for immediate tracked dispatch across Europe.

Formulated as an intensive “3 Days Solution,” this high-potency body milk combines powerful Active White complex with microscopic 24H Gold Dust particles. It works dual-action: deeply correcting uneven skin tone while leaving a subtle, radiant golden shimmer on the skin’s surface for an instant flawless glow.

30 AED

13% OFFFeatured

Double Sheen Argan Oil Hair Mayonnaise 454gm

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Highlights:

Double Sheen Argan Oil Hair Mayonnaise 454gm

Repair Damaged Hair

– Rejuvenates Fragile Hair

– Moisturizes &a mp; Conditions

– Enriched with Argan Oil

– Infuses vitamins and prot eins

35 AED

8% OFFFeatured

Medicube Kojic Acid Turmeric Body Peel Shot 280ml

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Medicube Kojic Acid Turmeric Body Peel Shot 280ml

Reveal smoother, brighter, and more even-toned skin with the Medicube Kojic Acid Turmeric Body Peel Shot — a powerful exfoliating body treatment designed to target dark spots, pigmentation, rough texture, and dull skin. Formulated with brightening Kojic Acid and antioxidant-rich Turmeric, this advanced peel treatment gently removes dead skin cells while improving skin clarity and radiance.

Perfect for stubborn areas like elbows, knees, underarms, inner thighs, and back, this body peel helps reduce discoloration, smooth rough patches, and restore a healthy glow. The lightweight yet effective formula works without harsh scrubbing, making it suitable for regular body care routines.

✔ Brightens dark areas & pigmentation
✔ Smooths rough, bumpy skin texture
✔ Improves uneven skin tone
✔ Ideal for elbows, knees, underarms & body acne marks
✔ Dermatologically inspired exfoliation care

120 AED

10% OFFFeatured

Conditioner, Hair Care

Mane N Tail Color Protect Conditioner 355ml

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Highlights:

Mane N Tail Color Protect Conditioner 355ml

Makes hair feel soft and smooth, helps with detangling and combing

Deeply moisturizes and nourishes the hair

Adds natural thickness & volume to the strands

45 AED

GIFT SET

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22% OFFFeatured

Cleansers, Skin Care

Simple Micellar Water 200ml

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Simple Micellar Water 200ml

35 AED

11% OFFFeatured

Yong Chin Platinum Perfumed Lotion Romantic Night 180gm

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Yong Chin Platinum Perfumed Lotion Romantic Night 180gm

For soft and smooth skin. Long-lasting perfume.

Yong Chin Romantic Night Platinum Perfumed Lotion is an infusion with sweetened flora and our exclusive daily moisture complex.
The lotion contains high amount of vitamins that skin loves and softens, smoothens and nourishes your skin. It is highly enriched with protective ingredients of vitamins E and B and offers a fast-absorbing non-greasy formula with a fragrance that lasts all day long.

How to use:

Apply a thin layer over the skin and massage until absorbed.

40 AED

14% OFFFeatured

Precious Skin Tofu Baby Face and Body Soap 80gm

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Highlights:

Precious Skin Tofu Baby Face and Body Soap 80gm

A gentle cleansing formula enriched with soy milk extract, aloe vera, and Vitamin B3 to deeply cleanse and nourish the skin. This cleanser helps maintain a smooth, radiant, and healthy complexion for all skin types.

Key Benefits:

Enriched with natural plant seed extracts for daily nourishment
Promotes clear, glowing, and healthy-looking skin
Helps inhibit skin inflammation and reduce irritation caused by pollution
Suitable for both face and body

30 AED

Oils & Moisturizer, Skin Care

American Dream Cocoa Butter Original Oil 200gm

American Dream Cocoa Butter Original Oil 200ml

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Highlights:

American Dream Cocoa Butter Original Oil 200ml

A light quick absorbing non greasy everyday all over body oil leaving skin hydrated, soft and with a gentle glow.

Restores balance to the skins barrier to lock in moisture

Apply daily after showering or bathing

If you want to take skin from dry & flaky to fabulously silky, indulge it with Cocoa Butter Original. Boasting a new and enhanced formula which includes ultra moisturising, ethically sourced cocoa butter, softening shea butter and Vitamin E, this non-greasy, bestselling butter simply melts into skin.

An antioxidant powerhouse to protect the skin from environmental damage which causes skin ageing, dark patches, and dullness. Smooth away stretch marks, fine lines and blemishes and help keep skin healthy and youthful looking.

55 AED

18% OFFFeatured

Oils & Moisturizer, Skin Care, Tonners

Yoko Vit-C Intense Brightening Booster Essence 490 ml

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Highlights:

Yoko Vit-C Intense Brightening Booster Essence 490 ml

Provides Vitamin C that is 10 times more concentrated than normal formula.

No worries of dull skin, dark spots, and rough marks.

Helps reduce dark spots and uneven skin tone.

Provides Hyaluronic Acid that locks in moisture and does not dry out skin after scrubbing.

Provides Collagen to make skin elastic and smooth.

45 AED

2% OFFFeatured

Mask, Skin Care, Spot Corrector

Topicrem MELA Anti-Pigmentation Instant Radiance Mask 50ml

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Highlights:

Topicrem MELA Anti-Pigmentation Instant Radiance Mask 50ml

Topicrem MELA Anti-Pigmentation Instant Radiance Mask 50ml (1.69 fl oz) is an exquisite skincare solution designed to illuminate and even out your complexion, tailored specifically for those battling pigmentation concerns. This luxurious mask, with its velvety texture, envelops the skin in a cocoon of moisture, leaving behind a delicate, subtle fragrance that soothes the senses. Thanks to its innovative formulation, this mask delivers an instant boost of radiance, while working diligently over time to visibly reduce the appearance of dark spots and uneven skin tone. Enriched with the brightening power of Vitamin C, it helps to enhance skin luminosity and promote a more uniform appearance. Meanwhile, Niacinamide, known for its multifaceted benefits, supports the skin’s natural barrier, enhancing resilience and clarity. Additionally, the presence of Licorice Root Extract contributes to a soothing effect, helping to calm and comfort the skin. With consistent use, your skin will not only look more radiant but will feel softer and more supple. Indulge in this transformative experience and let your skin bask in the glow of newfound clarity and brilliance.

215 AED

8% OFFFeatured

Hair Care, Hair Fertilizer

Doo Gro Hair Vitalizer Triple Strength 113gm

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Highlights:

Doo Gro Hair Vitalizer Triple Strength 113gm

Helps promote strong, healthy shiny hair. This unique Triple Strength Formula works wonders even on severely damaged hair. Safe to use on all types of hair, including natural, relaxed and color treated.

For severely damaged hair
Paraben Free Formula
Helps reduce breakage allowing hair to grow longer

Directions: Use daily or as often as needed. Gently massage into hair and scalp. Do not rinse out. Style as usual.

For best results, use the family of DOO GRO® Products

Warning: Hair is flammable. Flammability is increased by products of this type and by product build-up. Washing hair frequently can help avoid product build-up. Keep hair away from sparks, flame, extreme heat, or lit tobacco products. When using a pressing comb, follow directions provided with the comb being used. Keep out of reach of children.

55 AED

8% OFFFeatured

Curly & Wavy hair, Hair Care, Shampoo

Shea Moisture Raw Shea Butter Deep Moisturizing Shampoo Curly to Coily Hair 384ml

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Shea Moisture Raw Shea Butter Deep Moisturizing Shampoo Curly to Coily Hair 384ml

Thirsty curls? Meet your moisture hero. Our Raw Shea Butter Deep Moisturizing shampoo is enriched with a unique Raw Shea Butter blend, to give your curls and coils the moisture it needs. Our moisturizing, sulfate-free shampoo gently cleanses dry hair and delivers 3X more moisture**. Perfect for those transitioning from chemically treated to natural hair.

55 AED

12% OFFFeatured