Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Goree Avocado & Aloe Vera Whitening Face Wash SPF30 With Lycopene 70ml

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Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gm

Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gmTransform your bathing experience with Goree Whitening Soap With Lycopene. This soap is specially crafted to whiten and nourish your skin while you sleep, providing a range of benefits for a healthier complexion. Enriched with Vitamin B3, it boosts cellular energy to enhance the skin’s renewal process, promoting the regeneration of skin cells. Whether you have normal, sensitive, or pigmented problem skin, Goree Whitening Soap offers a pinkish look and rejuvenates your skin with each use.

25 AED

9% OFFFeatured

Easy Glow Gluta-C 180000mg Extra Strong Lightening Body Milk 500ml

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Easy Glow Gluta-C 180000mg Extra Strong Lightening Body Milk 500ml

150 AED

6% OFFFeatured

Cetaphil Gentle Skin Cleanser 237ml

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Cetaphil Gentle Skin Cleanser 237ml

Cetaphil Gentle Skin Cleanser Soap Free Body & Face Wash for Women & Men, Hydrates with Niacinamide, Vegan Friendly, 237ml
Cetaphil Gentle Skin Cleanser is a daily face and body cleanser for sensitive, normal or dry skin. Its friendly formula is clinically proven to remove dirt, makeup and impurities while preserving the skin’s natural moisture barrier. Made with Glycerin, Niacinamide and Panthenol it gently cleanses without causing dryness. Leaves skin feeling soft, smooth and healthy-looking. Cetaphil defends against the 5 signs of skin sensitivity.

80 AED

7% OFFFeatured

Kamill Hand & Nail Cream With & Sandalwood Extract 75ml

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Kamill Hand & Nail Cream With & Sandalwood Extract 75ml

The nourishing Chamomile Hand and Nail Cream White Musk, suitable for all skin types, provides intensive moisture and supports skin regeneration. Sandalwood also has a soothing effect on dry skin. The hand cream contains organic chamomile from certified organic farming and sandalwood extract.

Sandalwood extract soothes the skin with its anti-inflammatory and moisturizing properties, while also providing a warm, woody scent.

65 AED

10% OFFFeatured

Yong Chin Whitening Facial Scrub with Vitamin C Extract 450gm

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Yong Chin Whitening Facial Scrub with Vitamin C Extract 450gm

Gently exfoliates and aids in skin brightening, promoting a smooth and healthy appearance.

YC Shower Salt Scrub with Vitamin C gently exfoliates dull surface cells, unveiling clean, fresh, and healthy-looking skin. Specially formulated with natural scrubs and herbal extracts, this facial scrub gently removes dead cells and eliminates complexion dullness caused by dead skin cells, leaving your skin looking whiter, softer, and smoother. Vitamin C aids in skin brightening, promoting a smooth and healthy appearance.

How to use:

During your shower, apply a small amount of the shower salt scrub onto your palm, then gently massage it onto your face and skin. Finally, rinse off thoroughly with clean water.

45 AED

White Secret Clarifying Soap 190gm

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White Secret Exfoliating Soap 190gm

White Secret Exfoliating Body Soap 190 G White Secret Exfoliating Soap For Body And Face Contains Natural Assets Proven To Enlighten For A Deeply Cleaning Which Leaves The Skin Smooth And Fresh All Day.

15 AED

11% OFFFeatured

Biocos Body Lotion Hydrates & Moisturizes, Boosts Collagen Repairs Dry Skin 500ml

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Biocos Body Lotion Hydrates & Moisturizes, Boosts Collagen Repairs Dry Skin

Brightens & Evens Skin Tone: Enriched with Niacinamide and Arbutin, this lotion minimizes dark spots and melanin production for a radiant glow.
Deep Hydration & Moisture Lock: With Glutathione and Milk Protein, it deeply nourishes, repairs dry skin, and keeps it hydrated all day long.
Boosts Collagen & Elasticity: Vitamin E and Wheat Amino Acids enhance collagen production, improving skin elasticity and reducing fine lines.
Natural Soothing & Anti-Aging: Saxifraga and Paeonia extracts soothe irritation, rejuvenate skin, and combat signs of aging.
Lightweight & Non-Greasy Formula: Perfect for daily use, it absorbs quickly, leaving skin soft, smooth, and protected from environmental stressors.

40 AED

18% OFFFeatured

Creams, Skin Care, Spot Corrector

Skin Doctor Turmeric & Vit C Brightening Day & Night Face Cream 50ml

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Skin Doctor Turmeric & Vit C Brightening Day & Night Face Cream 50ml

Skin Doctor Turmeric & Vit C Brightening Face Cream helps bring back that natural glow while keeping your skin nourished and bright all day long.
Brightening formula, removes skin dullness, fades dark spot & helps protect the skin.

Get an ample amount of cream to your palm, gently massage on face and neck until absorbed.

45 AED

17% OFFFeatured

Face Fresh Beauty Face Wash 75ml

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Face Fresh Beauty Face Wash 75ml

Face Fresh Best Beauty Face Wash helps to remove dirt, oil, and makeup from the skin, as well as any other impurities that may be present. It makes the skin pores neat and clean to keep you safe from pimples. This face wash also contains ingredients that help to exfoliate the skin, promoting a healthier and more radiant complexion.

25 AED

25% OFFFeatured

COSRX Centella Blemish Cream 30gm

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COSRX Centella Blemish Cream 30gm

Soothing troubled skin, Normalizing sebum secretion, Reducing redness caused by irritation! Special care cream.

It is a fast-acting spot treatment cream.

Zinc Oxide and Centella Asiatica Leaf Water help healing of blemishes and breakouts.

Use it with Centella Blemish Ampule to form a better synergy.

75 AED

PRODUCTS ON SALES

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5% OFFFeatured

Hair Care, Shampoo

Silky Cool Fruits Shampoo 5Litre

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Silky Cool Fruits Shampoo 5Litre

Indulge in the luxurious care of Silky Cool Shampoo 4.2 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

18% OFFFeatured

Silka Long Lasting Moisture Shea Butter Skin Whitening Lotion SPF23, 200ml

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Silka Long Lasting Moisture Shea Butter Skin Whitening Lotion SPF23, 200ml

Silka Premium Moisturizing Milk Lotion is the brand’s premium lotion variant. It is blended with a rich combination of Shea Butter for a smoother and fairer skin. Priced lower than competitors, thus sticking to what we’ve always known for – offering more for less

Silka Whitening Lotion with Shea Butter is your best choice for everyday essentials because it provides everything your skin needs.

45 AED

14% OFFFeatured

Anti Stretch Marks, Face Wash, Skin Care, Spot Corrector

Chandni Whitening Big Cream For Men and Women 50gm

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Chandni Whitening Big Cream For Men and Women 50gm

handni Whitening Big Cream For Men and Women 50g – Reduces Acne Pimple

– Wrinkles and dark circles

– Blemish Removal

– Whitens and Nourishes

Chandni Whitening Cream Ingredient : Herbal Form : Cream Ingredient: Aloe Vera, Glycerin, Pearl Feature: Acne Treatment, Anti-Wrinkle, Dark Circles, Lightening, Moisturizer, Whitening Touch your skin and get a different look with Chandni Whitening Cream. Your skin will soft shiny glowing, Specially for women. Use it and get a permanent treat for your skin which is lovely for all day.

30 AED

18% OFFFeatured

Conditioner, Hair Care

Mane N Tail Daily Control Anti Dandruff Conditioner 437ml

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Mane N Tail Moisturizing Shampoo 355ml

Mane ‘n Tail Deep Moisturizing Shampoo is formulated to help repair damaging effects of styling and the environment.

45 AED

10% OFFFeatured

PrettyBe 5in1 Face & Body Scrub Cucumber 550ml

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PrettyBe 5in1 Face & Body Scrub Cucumber 550ml

45 AED

11% OFFFeatured

Lotion, Serums, Skin Care

Dhin Dhin Body Brightening Chocolate Lotion 500ml

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Dhin Dhin Body Brightening Chocolate Lotion 500ml

Body Brightening Lotion Chocolate is safe for use for all hair types, derived from all natural ingredients. This is a great hair cleaner because it squirts quickly and gently cleans. Since this is a fully natural shampoo, it will not dry or dry your hair because it does not contain chemicals.

40 AED

22% OFFFeatured

Melano Milk & Honey Lotion 300ml

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Melano Milk & Honey Lotion 300ml

Brightening & Unifying Complexion

– Nutrition & Skin rejuvenation

– Honey takes care of your skin and makes it smooth and hydrated

– Lactic acid reduce the appearance of wrinkles and signs of aging

Ingredients:

Milk & Honey, licorice, mulberry extract, kojic acid.

How to use :

Melano lotion is used on clean skin, better to be used directly after a shower, put an appropriate amount of lotion on your hands and gently massage into your skin.

35 AED

10% OFFFeatured

Clere Rich Moisture Body Lotion with Avocado Milk 400ml

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Clere Rich Moisture Body Lotion with Avocado Milk 400ml

Clere Body Moisturizing Lotion is characterized by its luxurious formula that combines natural oils and moisturizing glycerin.

Its unique formula effectively helps to moisturize the skin intensively and deeply.

Contains the refreshing scent of avocado milk.
Nourishing formula for the skin.
Improves skin elasticity.
Softens the skin texture.
Gives you a unique aromatic experience.
Moisturizing that lasts up to 48 hours.
Enriched with nourishing vitamins, such as: Vitamin E and Vitamin A

45 AED

10% OFFFeatured

Express Glow Triple Fast Lightening Beauty Milk 500ml

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Express Glow Triple Fast Lightening Beauty Milk 500ml

Lightening Strength: Advanced Strength – Fast Lightening for Oily & Combination Skin

Express Glow Triple Fast Lightening Beauty Milk is a lightweight body lotion specially formulated to help visibly lighten skin, improve the appearance of uneven skin tone, and promote a smoother, more radiant-looking complexion. Designed for oily and combination skin, its lightweight, fast-absorbing formula hydrates without leaving a heavy or greasy feel, making it ideal for daily body care.

A concentrated blend of Grape Seed Extract, Asafoetida Extract, Alpha Arbutin, Licorice Extract, Mulberry Root Extract, and Vitamin C helps promote a more even-looking complexion while supporting softer, healthier-looking skin. Nourishing moisturizers help maintain hydration and comfort, leaving skin feeling smooth, refreshed, and naturally radiant with continued use.

540 AED

20% OFFFeatured

Every Strand Shea & Coconut Oil Deep Moisture Hair Masque 425gm

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Every Strand Shea & Coconut Oil Deep Moisture Hair Masque 425gm

Every Strand Shea & Coconut Oil Deep Moisture Hair Masque is essential for obtaining silky, shiny and seductive hair. The rich and creamy blend of Shea Butter & Coconut Oil repairs damage caused by heat from styling tools, coloring, perming and other chemicals. For all hair types
Damage control for all hair types
Absorbs quickly
Hydrates hair
Repairs damage
For all hair types
No Parabens

60 AED

GIFT SET

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14% OFFFeatured

Lotion, Skin Care

Disaar Almond Oil Skin and Hair Nourishing 200ml

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Disaar Almond Oil Skin and Hair Nourishing 200ml

30 AED

13% OFFFeatured

Pr. Francoise Bedon Lightening Soap Ultime Carotte Luxe 200gm

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Pr. Francoise Bedon Lightening Soap Ultime Carotte Luxe 200gm

The Professor Françoise Bedon exfoliating soap with carrot oil, is a scrubbing soap with beta carotene and vitamin E, especially formulated for hygiene and fighting against the impurities of skin.

It contains carrot extract and vitamin E for clarifying your complexion and restoring its original brightness. This beauty soap delicately purifies the epidermis. It improves your complexion and gives you a smooth, soft, healthy and bright skin.

65 AED

17% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Lemon Clear Whitening Oil 125ml

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Lemon Clear Whitening Oil 125ml

This Oil is a daily protective care. It evens skin tone, corrects, protects, brightens. It moisturizes your skin at the same time. Your skin is protected against premature signs of aging. The formula of this Cream has been specially designed to meet the nature of African skins and adapt to their needs. It retouches the skin to correct any imperfection. I targets the most difficult areas to treat e.g. hand, feet and joints. Apply it on affected areas after shower.

25 AED

10% OFFFeatured

iCan London Coconut Petroleum Jelly 368gm

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iCan London Coconut Petroleum Jelly 368gm

iCan London Coconut Petroleum Jelly is ideal for all skin needs. Use it to heal dry skin, protect minor cuts, and reduce rashes. It is made from 100% pure triple purified petroleum jelly, contains no irritants and is hypo-allergenic.

iCan London Coconut Petroleum Jelly Features
Help keep dry skin healthy-looking and glowing all-day
Formulated with cocoa butter
Gentle on skin
Light coco butter fragrance
Made with triple-purified jelly
Ideal for dull skin, cracked skin, or dry skin
Soothes and moisturizes skin
Helps seal out wetness creating a barrier for sensitive skin

How to use
Dip fingertips through the jelly and spread across especially dry areas on the skin until absorbed. Excellent for cuts, burns, or problem areas like hands, feet, elbows, and heels. Repeat as needed throughout the day.

45 AED

13% OFFFeatured

Conditioner, Hair Care

Medimix Softening & Silkening Conditioner 400ml

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Medimix Colour Protection & Moisturising Shampoo 400ml

Keep your hair colour long-lasting and make them shine with Medimix Ayurvedic Colour Protection & Moisturising Shampoo. We use the power of Fast Acting Ayurveda to give your hair a lustrous shine in a 100% natural way. Enriched with avocado oil and green tea that prevent quick fading of hair colour while intensely nourishing your hair. Silicone-free, SLES-free, gluten-free, paraffin-free and paraben-free to be 100% natural and suitable for all hair types. It lathers richly for luxurious cleansing. Medimix’s new shampoo range is crafted to give your hair the natural care it deserves.

65 AED

6% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Oil

Doo Gro Infusion Styling Oil with Almond Oil for Kinky Coily Curls 133ml

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Doo Gro Infusion Styling Oil with Almond Oil for Kinky Coily Curls 133ml

Non-greasy, lightweight, for type 4a, 4b & 4c hair
Makes hair feel soft & smooth without weighing it down
Infused with Almond Oil, Rosemary Leaf Extract & Vitamins
Maintains the shape of natural curly hair
Restores natural shine •Tames frizzes
Detangles, Conditions, Moisturizes
Helps repair weak & damaged hair
Mineral Oil & Silicone Free
Tangle Free Curls
Instant Moisture

DIRECTIONS: Apply to palm of hand and work through damp or dry sectioned hair. Using a wide tooth comb, gently comb hair. Do not rinse out. Style as usual.

WARNING: Hair is flammable. Flammability is increased by product build-up. Keep hair away from sparks, flame, extreme heat or lit tobacco products. Keep out of reach of children.

85 AED

10% OFFFeatured

iCan London Argan Petroleum Jelly 368gm

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iCan London Argan Petroleum Jelly 368gm

iCan London Argan Petroleum Jelly is ideal for all skin needs. Use it to heal dry skin, protect minor cuts, and reduce rashes. It is made from 100% pure triple purified petroleum jelly, contains no irritants and is hypo-allergenic.

iCan London Argan Petroleum Jelly Features
Help keep dry skin healthy-looking and glowing all-day
Gentle on skin
Light coco butter fragrance
Made with triple-purified jelly
Ideal for dull skin, cracked skin, or dry skin
Soothes and moisturizes skin
Helps seal out wetness creating a barrier for sensitive skin

45 AED

Enchanteur Perfumed Body Lotion Enticing 500ml

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Enchanteur Perfumed Body Lotion Enticing 500ml

Enchanteur Body Lotion with its uplifting fragrance pampers your skin to perfection. Enriched with Aloe Vera and Olive Butter, to give you Satin Smooth skin with optimum moisturisation and nourishmen

30 AED

11% OFFFeatured

Curly & Wavy hair, Hair Care, Kids & Baby Care

Aussie Moist Sulfate Free Conditioner for Kids’ 475ml

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Aussie Moist Sulfate Free Conditioner for Kids’ 475ml

All the moisture, none of the tangles. Choose Aussie Kids Conditioner – crafted for your kid’s unique hair. This moisture-rich conditioner was made for hair that thrives with a little extra hydration. This kids’ conditioner moisturizes and helps set you and your kid up for snag-free combing. If that doesn’t put your mind at ease, how about the fact that this kids’ hair conditioner is paraben free, sulfate free, and dye free as well as certified PETA cruelty free? Teach your little one to love their locks with a hair care routine that’s easy and tropically scented.

85 AED

5% OFFFeatured

Petal Fresh Pure Pomegranate & Grapefruit Firming Daily Body Oil 163ml

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Petal Fresh Pure Pomegranate & Grapefruit Firming Daily Body Oil 163ml

Give your skin intense hydration with the body oil from petal fresh. Infused with argon oil, the body oil absorbs quickly without leaving a greasy feel. Petal fresh is healthy choice because it uses standards and natural ingredients to cleanse, nourish and produce healthier, more attractive hair and skin without using harsh chemicals.

95 AED