Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

Surely Wi Moisturizing Body Oil Gel Extract with Bulgarian Rose 200ml

Body Gel, Oils & Moisturizer, Skin Care

Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

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Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

Nourishing Formula: Enriched with Carrot oil, this body repair oil deeply nourishes and moisturises the skin. Whitening Benefits: The formula helps to gradually lighten and brighten skin tone for a more even complexion. Versatile Application: This multi-purpose oil can be used on the face, body, and hands for overall skin rejuvenation. Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

35 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Castor Lightening and Moisturizing Oil 100ml

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Disaar Castor Lightening and Moisturizing Oil 100ml

Disaar Castor Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

7% OFFFeatured

DR.MEINAIER Collagen Hydrogel Peel Off Jelly Mask 650gm

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DR.MEINAIER Collagen Hydrogel Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

17% OFFFeatured

Biocos Sun Protection SPF 50 Non-Comedogenic Sunscreen for Sensitive Skin

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Biocos Vitamin C Face Wash Mousse Brightening & Hydrating Cleanser with Vitamin B5

Radiant and Even Skin Tone: This Vitamin C-infused mousse face wash gently brightens your skin, reduces dullness, and promotes a healthy, glowing complexion with every use.
Deep Pore Cleansing: The lightweight mousse formula effortlessly unclogs pores, removing dirt, oil, and impurities for a fresh, clean feel. Ideal for all skin types, including sensitive skin.
Hydrating and Refreshing: Enriched with Vitamin B5, this gentle face wash hydrates and replenishes moisture, leaving your skin soft, smooth, and deeply nourished.
Gentle Yet Effective: The sulfate-free formula ensures a gentle cleanse without drying or irritating the skin. Enjoy clean, refreshed skin without the harsh chemicals.
Daily Skincare Essential: Perfect for everyday use, this Vitamin C face wash rejuvenates and brightens your skin while maintaining its natural moisture balance, making it an essential part of your skincare routine.

25 AED

7% OFFFeatured

Kojie San Skin Lightening Facial Cleansing Gel with HydroMoist 250ml

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Kojie San Skin Lightening Facial Cleansing Gel with HydroMoist 250ml

Lightens and gently cleanses skin

Gently cleanses skin removing excess surface oil, makeup, fine dust, and impurities without stripping away skin’s natural moisture.

Leaves skin feeling fresh, soft, supple and hydrated.

Dermatologically Tested. Hypoallergenic. Sulfate Free. Soap Free. Paraben Free

65 AED

13% OFFFeatured

Skin Doctor Sweet Almond Oil 125ml

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Skin Doctor Sweet Almond Oil 125ml

Advanced multi-purpose therapy oil for skin, hair and nail. Perfect for troubled and aging skin.

Sweet almond oil is rich in vitamins, nutrients, lipids and omega fatty acids. It is know for having softening effect on the skin and increases skin moisture level due to it emollient properties.
Sweet almond oil smoothens fine lines and wrinkles, thereby preventing and reversing the sign of aging. It cleanses, detoxifies and is rich in vitamin A making it perfect for troubled skin.
Applying this oil on your hair gives you a shiny, smoother hair and protects the hair against sun exposure damage caused by UV and heat.

35 AED

22% OFFFeatured

H20 Jours Natural Lightening Cream 300gm

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H20 Jours Natural Lightening Cream 300gm

H20 Naturel Beauty Lightening Jar Cream The lightening cream H20 JOURS brings a brilliant staunch smooth and satiny without irrate nor attack it. Its high acidic fruits and vitamins content brings an uniformity to your skin and gives it a brighten appearance. This cream permits to your skin to find very quickly again a gleaming staunch of a visible purity. Use daily the range ensures you a perfect and logical result.

35 AED

10% OFFFeatured

Noor Lemon Lightening & Moisturizing Lotion 400ml

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Noor Lemon Lightening & Moisturizing Lotion 400ml

A refreshing body lotion enriched with carefully selected ingredients to help improve skin tone and luminosity. It provides hydration and a smoothing effect, leaving the skin soft, toned, and velvety without an oily feel. The citrus scent adds a light, fresh fragrance that lasts throughout the day.

Benefits

Helps improve skin tone and luminosity
Provides daily hydration
Gives skin a smooth, soft feel without an oily feel
Leaves skin refreshed with a light citrus fragrance

Usage Directions

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

Clinic Clear Dark Spot Remover DSR 50gm

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Clinic Clear Dark Spot Remover DSR 50gm

Clinic Clear Anti Dark Spot Cream is a revolutionary skin care product that helps to reduce the appearance of dark spots, while nourishing and hydrating your skin. It is specially formulated with natural ingredients such as jojoba oil and shea butter, to provide intense hydration, while protecting your skin from harsh weather conditions. It is suitable for all skin types, giving you deeply cleansed, tingly-smooth skin. The cream helps to control excess oil and unclog pores, providing long-lasting moisturization and a bright complexion. With regular use of this cream, you can achieve clear, healthy skin that looks and feels radiant.

15 AED

Featured

Secret Nature Carrot Anti-Aging Lightening Serum 100ml

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Secret Nature Carrot Anti-Aging Lightening Serum 100ml

Nature Secrete Lightening Serum Anti-Ageing With Carrot OIl is an attending care composed of natural elements, vitamikns and carrot oil. It specially designed for black skin. It is very good for dark spots with its powerful exfoliating agents and brighteners.

30 AED

PRODUCTS ON SALES

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5% OFFFeatured

Hair Care, Shampoo

Doo Gro Mega Thick Shampoo Volumizing Formula 296ml

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Doo Gro Mega Thick Shampoo Volumizing Formula 296ml

Doo Gro Mega Thick® Shampoo Volumizing Formula

Helps promote thick, strong, healthy hair. Enriched with shea oil, vitamins, oat proteins and botanical thickeners, its rich luxurious formula gently cleanses and moisturizes hair, while adding volume and thickness. Helps restore strength to weak, damaged hair and is safe to use on all types of hair, including color treated, bleached and relaxed.

Helps thicken & strengthen
Helps repair weak & damaged hair
Moisturizes & cleanses
Shea oil, vitamins & botanical thickeners
Helps reduce breakage allowing hair to grow longer

Directions: Apply shampoo to thoroughly wet hair. Gently massage scalp while working up a rich lather. Rinse and repeat. Towel dry hair and style as usual. For best results, use DOO GRO® Products

95 AED

13% OFFFeatured

Joji Secret Young Mango Whitening Mask 30gm

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Highlights:

Joji Secret Young Mango Whitening Mask 30gm

Brighter, Even-Toned Skin in 15 Minutes – Mango-Powered Whitening

Transform dull, uneven skin into a luminous, fairer-looking canvas with JOJI Secret Young Mango Whitening Mask 30g. This intensive brightening mask combines mango extract, niacinamide, and vitamin C derivatives to visibly fade dark spots, even skin tone, and restore a healthy, dewy glow. Perfect for brightening skincare lovers, pre-event prep, and wholesale buyers sourcing authentic Thai beauty essentials. Made in Thailand, ships worldwide via Thai Trade Wholesale.

Key Benefits & Features

Mango Extract Brightening: Rich in vitamins A, C, E and antioxidants to gently fade dark spots and promote a radiant, even-toned complexion
Visible Whitening Power: Niacinamide + vitamin C derivatives help inhibit melanin production for a fairer-looking complexion without harsh irritation
Deep Hydration Boost: Lightweight gel-cream texture locks in moisture for plump, supple, dewy skin without stickiness
Fast-Absorbing Formula: Melts into skin instantly—no heavy residue or pillow transfer, perfect under makeup or sunscreen
Gentle for All Skin Types: Suitable for sensitive, dry, oily, or combination skin—no hydroquinone, parabens, or synthetic fragrances
Travel-Friendly 30g Size: Perfect for purse, gym bag, or carry-on—ideal for on-the-go brightening care
holesale-Ready: High-demand Thai whitening mask with bulk pricing for retailers and e-commerce sellers

35 AED

6% OFFFeatured

Neoskin Whitening Body Lotion 500ml

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Neoskin Whitening Body Lotion 250ml

Neoskin Essence-B Whitening Body lotion is a unique skin lightening formula with a ‘BRIGHT UP’ complex that combines Carrot Oil, Kojic acid, and Glycolic. This unique formula nourishes and gradually lightens the skin by fading dark spots and dark patches to provide an even skin tone with a sweet Carrot fragrance.

85 AED

6% OFFFeatured

IQueen Styling Tek Large Paddle Detangler Hair Brush 75x230mm

Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Large Paddle Detangler Hair Brush 75x230mm

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IQueen Styling Tek Large Paddle Detangler Hair Brush 75x230mm

The sheer whitewashed finish subtly reveals the natural wood grain, while contrasting indigo rubber inserts provide a secure, stylish grip.

The sheer whitewashed finish subtly reveals the natural wood grain, while contrasting indigo rubber inserts provide a secure, stylish grip. Flexible nylon bristles with ball tips offer a gentle, pain-free detangling experience for both wet and dry hair. The dense bristle arrangement enhances detangling efficiency and control. Heat-resistant ionic nylon reduces frizz, locks in moisture, and leaves hair with a healthy, shiny finish.

Paddle Shape, Large Size, Overall Width: 75mm, Length: 230mm

75 AED

10% OFFFeatured

Pastil Aloe Vera Gel 521ml

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Pastil Aloe Vera Gel 521ml

45 AED

13% OFFFeatured

Neoprosone Soap With Vitamin C 80gm

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Neoprosone Soap With Vitamin C 80g

Cleanse with invigorating anti-oxidant Vitamin “C” as it freshens, soothes, and nourishes skin without over-drying. Reveals a soft radiant complexion.

Directions:

Form a rich lather between hands and apply to face and body as needed. Gently massage, rinse, and let dry.

Follow up with Skin Protect SPF 50 Sunscreen every morning to maintain an even skin tone.

Main Ingredients:

Vitamin C, Allantoin, Titanium Dioxide

35 AED

4% OFFFeatured

Oserth Fortify Shampoo 300ml

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Highlights:

Oserth Fortify Shampoo 300ml

Fortify Shampoo gently cleanses while delivering a potent blend of plant actives to refresh the scalp and create optimal conditions for fuller-looking hair.

• Clarifies Without Stripping: Mild cleansers remove buildup while maintaining scalp’s natural moisture balance
• Scalp Revival: Menthol and aloe vera provide an immediate cooling sensation to soothe irritation
• Hair-Thickening Effect: Apigenin and panthenol help reinforce hair density at the roots
• Clean Formula: Free from sulfates, parabens, and harsh irritants
• Invigorating scent: boasts a fresh scent, harmonizing ripe pink pomelo, lemongrass, and verbena with the cool notes of peppermint, spearmint, and snow crystals.Refresh your haircare routine with this invigorating, plant-powered cleanse.

115 AED

25% OFFFeatured

Bath Sponge, Skin Care

Moroccan Oil Korean Bath Gloves Exfoliating Blue

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Moroccan Oil Korean Bath Gloves Exfoliating Blue

The Moroccan Oil Korean Bath Gloves are designed to provide an invigorating exfoliation experience, removing dead skin cells, impurities, and excess oil for smoother, healthier-looking skin.
Crafted from high-quality exfoliating fabric, these gloves enhance blood circulation and help unclog pores, leaving your skin refreshed and rejuvenated.
Ideal for use with your favorite Moroccan oil-based soaps or body scrubs, these gloves are perfect for achieving a deep, spa-like cleanse at home.
Exfoliating Korean Bath Gloves
This bath gloves is made of artificial plant silk and towel composite processing, rough enough to deeply exfoliate while soft enough to buff and smooth when wet.
An ideal cleaning and bathing product.
Immediately after contact with water, the glove will slightly shrink and texture will be amplified which helps them to effectively exfoliate dead skin.

15 AED

25% OFFFeatured

Hair Care, Hair Colour

ActiveX Shaving Gel Smooth & Comfortable Shave 500ml

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ActiveX Shaving Gel Smooth & Comfortable Shave 500ml

Experience a smooth and comfortable shave with ActiveX Shaving Gel 500 Ml Jar Normal. This high-quality shaving gel provides a rich lather that helps protect your skin during shaving. Ideal for normal skin types. Get a clean and refreshing shave now!

30 AED

17% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders 2-In-1 Smooth & Silky Shampoo 400ml

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Head & Shoulders 2-In-1 Smooth & Silky Shampoo 400ml

Head & Shoulders shampoo for smooth and silky hair. It cleans, moisturizes and protects your hair from the ends to the roots. Head & Shoulders anti-dandruff shampoo was chosen and tested to give you healthy hair. It was developed in a unique way specifically for dry and frizzy hair for 100% dandruff-free hair. Head & Shoulders is the first shampoo in the world thanks to Its unique power in getting rid of dandruff and hair damage and combating impurities stuck in the scalp to obtain smooth, soft and silky hair from the roots to the ends.

Benefits and features:

It works to get rid of dandruff stuck to the scalp
Protects and moisturizes your hair from the ends to the roots
Specially developed for dry and frizzy hair
It works to remove hair damage and combat impurities stuck in the scalp
Promotes natural and healthy hair growth

How to use:

Shake the container well before use

Carefully massage your wet hair, then rinse with water

Repeat the process when needed

25 AED

GIFT SET

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14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

YAZ Beauty Cream Large

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Highlights:

YAZ Beauty Cream Large

Yaz Blue Beauty Cream is your daily dose of hydration and skin nourishment. With a lightweight formula enriched with skin-brightening agents and
moisturizing ingredients, it leaves your skin soft, fresh, and radiant throughout the day.
Ingredient: VITAMIN C + ALOE VERA + AVOCADO + ALMOND & HONEY

30 AED

25% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Shampoo Sub Zero Freshness 400ml

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Highlights:

Head & Shoulders Shampoo Sub Zero Freshness 400ml

Get rid of dandruff and stay worry-free with Head & Shoulders Sub-Zero Freshness. The anti-dandruff shampoo removes up to 100% of visible dandruff. Its clinically proven formula contains Piroctone Olamine, the active ingredient that can fight Malassezia globose, the dandruff-causing microbe. This powerful shampoo controls flaking, scaling, and itching associated with dandruff and starts working from the first use. The pH-balanced shampoo suits all hair types: normal, colored, and chemically treated hair, and leaves your scalp feeling intensely cool with a -5°C sensation. Go out into the world with total confidence when you use the world’s #1 anti-dandruff shampoo that is dermatologically tested.

Benefits:

Head & Shoulders Sub-Zero Freshness Anti-Dandruff Shampoo removes up to 100% of dandruff

With 2x the menthol, this invigorating shampoo offers your hair and scalp a -5°C sensation

The powerful shampoo controls scaling and flaking from the 1st use and protects against dandruff

The clinically proven formula contains Piroctone Olamine, the active ingredient that fights dandruff-causing microbes

This powerful pH-balanced anti-dandruff shampoo has a creamy texture, a light and fresh scent, and is efficient on all hair types

World’s #1 anti-dandruff shampoo that is dermatologically tested

15 AED

10% OFFFeatured

Scrubs, Shower Gel, Skin Care

Dhin Dhin Ameer Al Oud Exfoliating Shower Gel 750ml

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Highlights:

Dhin Dhin Ameer Al Oud Exfoliating Shower Gel 750ml

Enriched with micro particles for efficient cleansing

Infused with a long-lasting masculine fragrance

Suitable for face, body and hair

Skin compatibility dermatologically approved

45 AED

11% OFFFeatured

White Express Cream 21 Days with Fruits 500ml

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Highlights:

White Express Cream 21 Days with Fruits 500ml

White Express Lightening Beauty Cream with fruit acids is a real treatment suitable for all skin types. Its unique formula with fruit acids protects your skin against external aggressions while deeply treating the most pigmented areas to make your skin smooth, uniform and silky in 21 days.

85 AED

25% OFFFeatured

Snow White Tawas Powder Red 50gm

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Highlights:

Snow White Tawas Powder Red 50g

Snow White Tawas Whitening Powder Treats Acne Dark Underarms Freckles Age Spots Skin Pigmentation Prevents Body Odor Safe and Natural

Snowhite Tawas Powder is your all-natural solution for addressing a range of skincare concerns. This versatile powder is a trusted remedy for skin pigmentation, acne, and freckles, working to promote a more even and radiant complexion. Its antimicrobial properties help control acne and reduce blemishes while gently addressing body odor, leaving you feeling fresh all day.

15 AED

11% OFFFeatured

Pr. Francoise Bedon Carotte Lightening Body Lotion 500ml

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Highlights:

Pr. Francoise Bedon Carotte Lightening Body Lotion 500ml

Pr. Francoise Bedon Brightening Body Lotion is a brightening body lotion containing plant extracts, carrot oil, and vitamin E. A nourishing moisturizer made with plants, carrot oil, and vitamin E. The plant extracts and carrot oil work synergistically to provide your skin with immediate and long-lasting hydration. Thanks to the high content of beta-carotene, which the body converts into vitamin A, your skin is better able to defend itself against the daily aggressions of pollution, wind, and cold, and your complexion regains radiance and health. In addition, vitamin E fights the free radicals responsible for premature aging and the formation of wrinkles. The plant extracts clarify your complexion and restore its original radiance.

250 AED

11% OFFFeatured

Anua BHA 2% Gentle Exfoliating Toner 150ml

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Highlights:

Anua BHA 2% Gentle Exfoliating Toner 150ml

A mildly exfoliating toner enriched with 2% BHA and 6 types of Ceramides to gently remove dirt, excess oil and dead skin cells, while protecting damaged skin barrier.

Infused with Hyaluronic Acid and Panthenol to keep skin moist and hydrated.

Further contains Tea Tree Leaf Extract to calm redness and soothe irritated skin.

Helps with the clogged and enlarged pore problem and skin dullness.

No fragrance added and skin irritation tested, suitable for sensitive skin.

85 AED

13% OFFFeatured

Face Wash, Scrubs, Skin Care

Yong Chin Men Deep Impact Volcano Booster Face Wash 100ml

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Highlights:

Yong Chin Men Deep Impact Volcano Booster Face Wash 100ml

Contains scrub beads with cool menthol effect.

Yong Chin Men Deep Impact Volcano Booster Face Wash, specially formulated with volcano mineral extracts helps to remove blackheads and dead skin cells.
– Deeply purifies and detoxifies the skin to promote blood circulation helping to brighten the skin and smoothen the complexion.
– Scrub beads remove dirt and control excess oil without irritating or during out the skin.
– Leaves skin clean, bright and healthy.

35 AED

6% OFFFeatured

Fair & White So Carrot Brightening Radiance Serum 30ml

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Highlights:

Fair & White So Carrot Brightening Radiance Serum 30ml

Brightening, unifying and nourishing, this serum enhances the complexion and clarifies skin tone for soft, comfortable, and luminous skin.

A powerhouse of benefits for your skin. An outstanding beauty product enriched with antioxidant Carrot Oil. Brightening, unifying and nourishing, it enhances the complexion and clarifies skin tone for soft, comfortable and luminous skin.

85 AED

38% OFFFeatured

Medimix Moisturising Face Wash 100ml

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Medimix Turmeric Face Wash 150ml

The new Fast Acting Ayurvedic face wash range from Medimix has been expertly crafted to give your skin the natural care it deserves, and help you get SkinFit. Our Turmeric Face Wash is made by sourcing the best ingredients from across the world. We have blended the Indian spice Kurkuma (Turmeric) with Argan Oil, found in the woodlands of Morocco. Kurkuma, an antioxidant, works with Argan Oil and Aloe Vera to tone and nourish, resulting in healthy skin.

25 AED