Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Pretty Cowry Ginger Shampoo 500ml

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Pretty Cowry Ginger Shampoo 500ml

The ginger extracts provide nourishments to the roots of the hair, restoring their shine and strength. It is a 100% natural haircare solution.

45 AED

11% OFFFeatured

Xtreme Collection Exfoliating Turmeric Skin Lightening & Age Revitalizing Face & Body Scrub 500ml

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Xtreme Collection Exfoliating Turmeric Skin Lightening & Age Revitalizing Face & Body Scrub 500ml

Skin lightening & age revitalizing for smoother skin with a fresh glow.

How to use

Moisturize the skin and then apply the scrub, except the eyes. Massage it gently & then rinse with water.

40 AED

11% OFFFeatured

Vaseline Intensive Care Aloe Fresh Body Lotion 400ml

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Vaseline Intensive Care Aloe Fresh Body Lotion 400ml

Vaseline Intensive Care Aloe Fresh Non sticky lotion, Feather light formula with 100% pure aloe vera extracts and microdroplets of Vaseline jelly, restores skin’s moisture to give soft & healthy skin. It’s a advanced formulated light non sticky lotion to give you a featherlight feel & instantly absorbs 5 layer deep for healthy soft skin. Aloe vera has long been used as a home ready to deal with dry flaky skin. It’s believed to have soothing properties to restore smooth supple skin and is effective at improving hydration. Vaseline Jelly creates an extra layer of protection, preventing moisture from escaping and helping aid natural recovery process. Vaseline Intensive Care Aloe Fresh lotion helps rejuvenates & moisturises even in summers with its non sticky formula. It is a light lotion, that instantly absorbs 5 layers deep for a non-greasy & non-sticky feel to keep soft & healthy. It is best suited for summers, available in 100 ml,200 ml,400 ml packs.

40 AED

8% OFFFeatured

LaLaLa Lightening & Exfoliating Shower Gel 750ml

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LaLaLa Lightening & Exfoliating Shower Gel 750ml

Helps to eliminate spots and blackheads on all parts of the body.

Rich in collagen and fruit acids, vitamins C, E which help reduce itching, dryness, dark marks and premature aging.

Also minimizes the harmful effects of the sun and daily pollutants.

Aids in the skin’s healing process by helping to repair scarred tissue by rejuvenating and softening skin tissue.

Use daily for best results.

55 AED

22% OFFFeatured

Pastil Hand Cream Charcoal

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Pastil Hand Cream Charcoal

35 AED

15% OFFFeatured

Creams, Face Cream, Skin Care

Biocos Whitening Cream for Sensitive Areas Brightening & Hydrating Formula with Collagen

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Biocos Whitening Cream for Sensitive Areas Brightening & Hydrating Formula with Collagen

Hydrates and Nourishes Skin – Enriched with Glycerol and Hydrolyzed Collagen, this cream deeply moisturizes and helps restore the skin’s natural softness, leaving it smoother and more hydrated.
Brightens and Evens Skin Tone – With Nano-Titanium Dioxide and Vitamin C derivatives, it brightens dark spots and pigmentation, promoting a radiant and even complexion.
Fades Hyperpigmentation and Blemishes – The combination of Aloe Vera Gel and Arbutin effectively reduces dark spots and blemishes, promoting a clearer and more uniform skin tone.
Sensitive Area Skin Care – Designed for sensitive areas, this cream gently treats areas like underarms, elbows, and knees, offering skin lightening without irritation or dryness.
Protects and Restores Skin Health – With its soothing blend of White Mineral Oil and Hydroxybenzophenone, this cream provides skin protection while restoring radiance and helping to fade blemishes.

55 AED

31% OFFFeatured

Eveline Egyptian Miracle Foot and Nail Cream-ointment 50ml

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Eveline Egyptian Miracle Foot and Nail Cream-ointment 50ml

The moisturizing cream of the feet and nails smoothens rough and harsh skin by Eveline.
With a formula containing beeswax rich in softening cupuaçu butter, moisturizing sweet almond, oil and antibacterial tea tree oil.
Hydrates skin deeply, prevents it from drying out, rejuvenates it, and smooths skin cracks to give you smooth skin and healthy nails.
Improves nail condition and hygiene thanks to useful ingredients to enjoy beautiful and attractive nails.

Financial cream for two feet and beautiful nails.

45 AED

14% OFFFeatured

Bicarbolight Lightening Shower Gel with Bicarbonate and Lemon 500ml

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Bicarbolight Lightening Shower Gel with Bicarbonate and Lemon 500ml

BICARBOLIGHT shower gel with sodium bicarbonate and lemon deeply purifies the skin. Rid of toxins, it is ready to receive the complete care of the BICARBOLIGHT range for a complexion that is always more luminous.

Product benefits

Deeply cleanses the skin

Clarifies and unifies the complexion

Gives radiance to the skin.

How to use

With water, lather shower gel on face and body. Rinse thoroughly and dry gently.

30 AED

17% OFFFeatured

Ujooba Black Peel Off Mask 150ml

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Ujooba Black Peel Off Mask 150ml

Indulge in a spa-like experience with the UJOOBA Peel Off Mask in a generously sized tube And Jar. Ideal for regular skincare routines, this mask detoxifies and refreshes your skin while delivering long-lasting hydration and radiance.

Benefits:

Effectively removes impurities and dead skin cells.
Enhances collagen production, improving skin elasticity.
Tightens pores for a smoother, more refined texture.
Ideal for multiple uses, perfect for long-term skin care.
Softens and revitalizes your skin, leaving it glowing.

25 AED

14% OFFFeatured

Face Wash, Scrubs, Shampoo, Skin Care

Vaseline Men Anti Dullness Face Scrub With Micro-Droplets Jelly And Micro Beads 100g

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Vaseline Men Anti Dullness Face Scrub With Micro-Droplets Jelly And Micro Beads 100g

30 AED

PRODUCTS ON SALES

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18% OFFFeatured

Creams, Skin Care

Gluta-C Facial Day Cream with SPF 25 30ml

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Gluta-C Facial Day Cream with SPF 25 30ml

Experience radiant, youthful skin with our Gluta-C Intense Whitening Facial Day Cream.

Enhanced with SPF 25, it offers dual-action skin protection, perfect for all-day wear. This cream combines potent antioxidants and Glutathione for intense skin whitening. Vitamin C helps enhance the skin’s smoothness and elasticity, revealing a firmer, brighter complexion. Boost your skincare routine with our expertly formulated cream – your answer to glowing, flawless skin. Best for hyperpigmentation, age spots, and sun damage repair.

Anti-Aging & Skin Firming

Anti-Pollution with SPF25 Sun Protection

Moisturizing & Nourishing

45 AED

17% OFFFeatured

Face Cream, Skin Care

Face Fresh Beauty Cream Large 23gm

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Face Fresh Beauty Cream Large 23gm.

Face Fresh Beauty Cream is a virtuoso for attractiveness of skin. It has Vitamin B3 that is niacinamide which is the best ingredient to ameliorate dead skin and scars. It maintains the natural glow of skin regardless of skin types. It is beneficial for all kinds of skin e.g. normal, sensitive, dry, oily or combination Skin. It helps to remove extra scars and makes the skin tone even. It makes sure to give you acne free skin for a long time.

25 AED

10% OFFFeatured

Bar Soap, Shower Gel, Skin Care

Shea Moisture African Black Soap Bar Soap 230gm

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Shea Moisture African Black Soap Soothing Body Wash 384ml

Say goodbye to blemishes on your acne-prone skin with this SheaMoisture African Black Soap Body Wash. African black soap is a time-honored beauty secret and we’ve created our own black soap body wash formula made from natural ingredients such as skin-quenching certified organic Shea Butter and Cocoa Pod Ash. The addition of Oats helps our formula gently cleanse the skin, helping remove impurities and dead skin cells that often afflict troubled skin. Oat Extract also helps calm skin, while soothing Aloe brings needed conditioning to dry skin.

This all-purpose naturally balancing body wash combines can be a welcome addition to your skin cleansing and clarifying routine. Use it to reduce blemishes on the face and body in place of ordinary soap.

45 AED

17% OFFFeatured

Melano Beauty Line Cream Lightening & Depigmented 30gm

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Melano Very Sexy Melano Body lotion 200ml

lotion that Moisturizes with a captivating jasmine and rose fragrance for silky skin.

25 AED

11% OFFFeatured

Alatar Fenugreek Seeds Plumping Face & Body Cream

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Alatar Fenugreek Seeds Plumping Face & Body Cream

40 AED

8% OFFFeatured

Hair Care, Hair Serums

iCan London Morocco Argan Crystal Serum 120ml

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iCan London Morocco Argan Crystal Serum 120ml

This premium Morocco Argan CrystalSerum is a specialized hair treatment designed to effectively seal split ends while nourishing your hair. The 120ml bottle features a convenient pump dispenser for easy application.

Formulated with natural crystal extracts and the renowned benefits of Moroccan argan oil, this serum is labeled as “100% EFFECTIVE” for treating split ends.

Perfect for damaged or processed hair, this serum helps restore smoothness and shine while preventing further breakage. The lightweight formula won’t weigh hair down, making it suitable for daily use to maintain healthy-looking hair ends.

Ideal for incorporating into your hair care routine as a finishing product after washing or styling to keep split ends under control between haircuts.

55 AED

6% OFFFeatured

Celebrity Half Cast Paris Coconut Oil & Lime Extract Body Lotion 500ml

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Celebrity Half Cast Paris Coconut Oil & Lime Extract Body Lotion 500ml

150 AED

11% OFFFeatured

Creams, Oils & Moisturizer, Skin Care

Palmer’s, Skin Success with Vitamin E, Anti-Dark Spot Fade Cream, Night 75gm

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Palmer’s, Skin Success with Vitamin E, Anti-Dark Spot Fade Cream, Night 75gm

Wake to a youthful glow! Infused with natural skin brighteners Vitamin C, Japanese Songyi Mushroom Extract and anti-aging powerhouse retinol, Palmer’s® Skin Success® Anti-Dark Spot® Night Fade Cream enhances skin’s radiance and helps minimize the appearance of fine lines and wrinkles. Contains soothing essential lavender oil for a relaxing night’s rest.

Visible Results in 2 Weeks*
Improves the Appearance of Dark Spots – Uneven Skin Tone
5% Niacinamide
Songyi Mushroom & Lavender
Free of Parabens, Phthalates, Dyes

40 AED

10% OFFFeatured

Tocobo Coconut Clay Cleansing Foam 150ml

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Tocobo Coconut Clay Cleansing Foam 150ml

This cleansing foam uses coconut clay to gently and effectively cleanse skin, leaving it feeling refreshed and revitalized. The all-natural formula removes impurities and excess oil, while nourishing the skin with essential nutrients. Its creamy texture and subtle coconut scent make it a luxurious addition to any skincare routine.

90 AED

11% OFFFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 9.32 Very Light Beige Blond 100ml

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Bolony Hair Color Cream 9.32 Very Light Beige Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

GIFT SET

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22% OFFFeatured

Rich & Pure Double Serum Fast Action 30ml

Lotion, Skin Care

Rich & Pure Double Serum Fast Action 30ml

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Rich & Pure Double Serum Fast Action 30ml

Rich and Pure clarifying Serum is combined with the dual active ingredients of ginseng and red pepper; it intensely nourishes, hydrates, and revitalizes the skin. It offers a luminous glow to your complexion without irritating it thanks to its formula protecting it from UV rays.

Rich & Pure rich clarifying serum with Ginseng and Red Pepper, blurs spots, blackheads, and impurities in the skin. It improves the radiance of the complexion and restores softness and firmness to the skin.

35 AED

7% OFFFeatured

LightenUp Flaw-Less Clarity Correction Balancing Serum 50ml

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LightenUp Flaw-Less Clarity Correction Balancing Serum 50ml

A potent serum targeting hyperpigmentation, refining texture, and enhancing overall skin clarity.

70 AED

18% OFFFeatured

Shea Moisture Coconut & Hibiscus Illuminating Body Wash 384ml

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Shea Moisture Coconut & Hibiscus Illuminating Body Wash 384ml

A soothing experience for your body! Get ready to moisturize your skin to perfection with this nourishing formula, blended with Coconut Oil, Hibiscus Extract, Songyi Mushroom and Fair Trade Shea Butter—naturally-derived ingredients that brighten and improve skin texture.

45 AED

7% OFFFeatured

Gluta Gold Half Cast Within Papaya Lightening Shower Cream 1000ml

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Gluta Gold Half Cast Within Papaya Lightening Shower Cream 1000ml

65 AED

14% OFFFeatured

Jergens Over Night Repair Restoring Body Moisturizer 400ml

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Jergens Over Night Repair Restoring Body Moisturizer 400ml

Jergens Original Scent Moisturizer helps you reveal deeply luminous, visibly softer skin. This unique formula contains an illuminating HYDRALUCENCE blend, as well as nourishing hydrators and our classic Cherry Almond Essence. Provides dry skin with long lasting moisture rich hydration for visibly softer skin. Jergens Moisturizers restore your skin’s deep luminosity to reveal skin that’s never looked so beautiful.

30 AED

20% OFFFeatured

Mekako Prestige 15Plus Exfoliating & Lightening Soap 200gm

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Mekako Prestige 15Plus Exfoliating & Lightening Soap 200gm

Reveal a glowing radiance with this exfoliating soap formulated to make your skin smoother, fresher and clearer after every wash! Loaded with 100% natural and eco-friendly Apricot Seed Powder, this soap effectively sloughs away dull skin, revealing a radiant complexion.

Its scrubbing action removes dead skin cells charged with brown melanin to unveil a radiant tone and a smoother, more refined texture. Skin.

20 AED

8% OFFFeatured

Dietary Supplement, General Supplements, Nutritional Supplement, Wellness

Dr. Pinoca Glutathione Booster 4 Bottles x 60 Gummies

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Highlights:

Dr. Pinoca Glutathione With Me 10X Booster Organic Gummies

Elevate your beauty and wellness routine with Dr. Pinoca Glutathione With Me 10X Booster, a premium blend of 4-in-1 organic gummies designed to nourish your skin from within while supporting your overall health. These delicious, chewable gummies combine powerful active ingredients like glutathione, niacinamide, plant-based collagen, and Vitamin C—targeting skin brightness, hydration, and immune function in one easy-to-take supplement.

Formulated with a comprehensive selection of essential vitamins and nutrients, each gummy includes Vitamins C, D, E, B6, B12, riboflavin, folate (L-methylfolate calcium), biotin, zinc (as zinc citrate), pantothenic acid (as calcium D-pantothenate), and omega-3 fatty acids from chia seed extract. This potent blend helps combat signs of aging, boost collagen production, and stimulate cell regeneration for youthful, glowing skin.

Perfect for daily skincare and wellness maintenance, these gummies are free from unpleasant aftertaste and are gentle on the stomach—making them a convenient alternative to pills or powders.

Key Benefits:

Brightens skin tone with active whitening ingredients (glutathione, niacinamide, and vitamin C)
Promotes youthful, radiant, and moisturized skin
Fades dark spots, acne scars, and reduces pigmentation
Provides antioxidant protection and helps regenerate skin cells
Supports healthy hair, nails, and overall skin structure
Helps minimize wrinkles and fine lines
Boosts immunity and general well-being

How to Use:
Chew 1 to 2 gummies twice a day. Ensure each gummy is chewed thoroughly before swallowing. No water required and no bitter taste—just a fruity, enjoyable experience.

Dr. Pinoca Glutathione With Me 10X Booster Gummies offer a fun, flavorful, and effective way to support your beauty and health goals—radiance and wellness in every bite.

240 AED

13% OFFFeatured

New Face Moisturizing Cream Hydrating Care with Almond & Honey

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New Face Moisturizing Cream Hydrating Care with Almond & Honey

Experience long-lasting hydration with New Face Moisturizing Cream, enriched with the natural goodness of almond oil and honey to deeply nourish and protect your skin. Specially formulated for all skin types, this lightweight yet intensely moisturizing cream helps restore the skin’s natural moisture barrier, leaving it soft, smooth, and radiant.

Key Benefits:

Deep Hydration & Nourishment – Almond oil and honey lock in moisture, preventing dryness.
Soft & Supple Skin – Enhances skin texture with a refreshing, non-greasy formula.
Protective Skin Barrier – Strengthens skin defense against environmental stressors.
Fast Absorbing & Lightweight – Ideal for daily use without feeling heavy on the skin.
Suitable for All Skin Types – A perfect skincare essential for both dry and oily skin.

Pamper your skin with the hydrating and soothing benefits of New Face Moisturizing Cream, ensuring a healthy and radiant glow every day.

35 AED

8% OFFFeatured

Purec Pure Egyptian Magic Whitening Carrot Lotion 300ml

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Purec Pure Egyptian Magic Whitening Carrot Lotion 300ml

The best quality whitening lotion that helps in facial treatments like blemish, burns, age spots and pimples defense with Egg Yolk & L-Glutathione. It gives a tinted overall whitening and firming of the face and body within 14 days of use.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

5% OFFFeatured

Clear Essence Platinum Complexion Soap for Normal Skin 150gm

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Clear Essence Platinum Complexion Soap for Normal Skin 150gm

Cleanse and exfoliate rough, dehydrated skin!

Clear Essence® Platinum Complexion Soap for Normal Skin gives your skin a daily boost, doubling as an acne cleansing soap bar for the treatment of blemishes and pimples. When used consistently, this soap bar helps to exfoliate uneven pigmentation by removing dead skin cells, leaving a clear, even toned complexion.

Skin Concern: Acne, uneven skin texture

95 AED