Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Mask, Skin Care

PrettyBe Facial Mask Pepper Mint 600ml

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PrettyBe Facial Mask Pepper Mint 600ml

40 AED

17% OFFFeatured

Jergens Ultra Healing Extra Dry Skin Moisturizer 400ml

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Jergens Ultra Healing Extra Dry Skin Moisturizer 400ml

Formulated with quality ingredients: A unique formulation, with Hydralucence blend of ingredients combined with Vitamins C, E, and B, to leave skin luminous
Helps relieve dry skin: Jergens Ultra Healing Moisturizer helps to improve skin’s appearance and texture
Extra dry skin lotion: Absorbs into extra dry skin, including typically rough spots like heels, elbows, and knees
Helps to repair dry skin: Penetrates five layers of skin and reduce dryness at the source
Visibly healthier skin: With continual use of Jergens Ultra Healing Dry Skin Moisturizer, skin is nourished and looks visibly healthier over time

25 AED

10% OFFFeatured

Pretty Cowry Lemon Scrub 350ml

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Pretty Cowry Lemon Scrub 350ml

Lemon is a natural skin brightening and exfoliating ingredient. Our lemon scrub uses the antioxidant properties of lemon to add extra glow to your skin. It also helps to treat dead skin and aids in rejuvenating the skin.

45 AED

6% OFFFeatured

Eveline Laser Therapy Total Lift Day and Night Cream 40+ 50ml

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Eveline Laser Therapy Total Lift Day and Night Cream 40+ 50ml

Day and night cream for a complete facial reconstruction.
Thanks to its special formula, it reduces the appearance of fine wrinkles on the skin and visibly tightens the skin.
It provides deep hydration to the skin and restores its smoothness.
Intensely regenerates the skin and rebuilds the skin’s natural protective layer.

Perfect for keeping your skin young and silky smooth.

75 AED

8% OFFFeatured

Vaseline Gluta-Hya Body Tone-Up Lotion Healthy Bright Niacinamide Hyaluron 170ml

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Vaseline Gluta-Hya Body Tone-Up Lotion Healthy Bright Niacinamide Hyaluron 170ml

Vaseline Healthy Bright Gluta-Hya Serum Burst UV Lotion Flawless Glow
Boosted with GlutaGlow technology, that is more than ten times more powerful than Vitamin C.
Vaseline also helps to reduce dullness.
10x Hyaluron instantly boost skin’s moisture for dewy skin
10x Pro-Retinol skin booster
Vaseline helps reduce discoloration, improve skin moisture and speed up skin turnover for even-toned skin
Vaseline Healing Jelly locks moisture deep within, restoring skin’s natural balance.
Unique formula bursts into water droplets and is instantly absorbed upon application.
Experience skin that is more flawless and glowing.

60 AED

10% OFFFeatured

Scrubs, Shower Gel, Skin Care

Dhin Dhin Exfoliating Shower Gel Oud Fashion Essence 750ml

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Dhin Dhin Exfoliating Shower Gel Oud Fashion Essence 750ml

Enriched with micro particles for efficient cleansing

Infused with a long-lasting masculine fragrance

Suitable for face, body and hair

Skin compatibility dermatologically approved

45 AED

10% OFFFeatured

Yong Chin Shower Salt Scrub with Lemon 450gm

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Yong Chin Shower Salt Scrub with Lemon 450gm

Exfoliate, brighten, reveal: get glowing skin with lemon shower salt scrub.

YC Lemon Shower Salt Scrub helps exfoliate old skin cells and stimulate the renewal of new cells. Its unique formulation evens out skin tone, reduces blemishes and dark spots, while naturally enhancing the skin’s whitening process. With a gentle texture and a blend of natural salt, lemon extract, and multi-vitamins, this shower scrub leaves your skin radiant, healthy, smooth, and moisturized.

How to use:

During your shower, apply a small amount of the shower salt scrub onto your palm, then gently massage it onto your face and skin. Finally, rinse off thoroughly with clean water.

45 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream – Egyptian Musk 40ml

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Difeel Luxury Moisturizing Hand Cream Egyptian Musk 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Egyptian Musk Hand Cream:

Helps moisturize, protect and intensively repairs dry hands
Protects the skin from aging and free radicals
Nourishes the skin with natural ingredients

70 AED

20% OFFFeatured

Eveline Charcoal Illuminating Ritual Purifying Mask 20ml

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Eveline Charcoal Illuminating Ritual Purifying Mask 20ml

A purifying face mask that deeply moisturizes, cleanses, and freshes your skin.
Its ingredients are rich in activated carbon, volcanic ash, caviar, black currant, black soybean, seaweed, black rice, and black sesame.
Helps detoxify the skin, tightens pores, regulates sebum secretion, and removes shine for long periods.
Suitable for combination and oily skin.

Perfect choice to take care of your skin.

20 AED

25% OFFFeatured

Yolk Skin Care Lightening Soap

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Yolk Skin Care Lightening Soap

Yolk Skin Care Soap is a moisturizing soap made from Egg yolk and Oats and is formulated to give you a beautiful skin. It contains Clairant and traitant and is a unique product from Unilight.

15 AED

PRODUCTS ON SALES

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17% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Vitamin C Skin Moisturizing Whitening Body Massage Oil Gel 200ml

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Disaar Vitamin C Skin Moisturizing Body Oil Gel Whitening Body Massage Oil Gel 200ml

Moisturizing Lightening Stretch Marks Body Massage Oils for Spa

Moisturizer, Anti-wrinkle, Anti-aging, Whitening, Firming, Nourishing, Lightening

25 AED

17% OFFFeatured

Anti Stretch Marks, Face Wash, Skin Care, Spot Corrector

White Face Whitening Beauty Cream 100% Original 20gm

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White Face Whitening Beauty Cream 100% Original 20gm

White Face Whitening Beauty Cream is a daily skincare solution designed to help improve the appearance of uneven skin tone, dark spots, and dullness. Its smooth, easy-to-apply formula helps keep the skin moisturized while promoting a brighter and more refreshed-looking complexion.

Lightweight and non-greasy, this cream absorbs quickly into the skin, making it suitable for regular use. Ideal for those looking to maintain soft, smooth, and radiant-looking skin as part of their daily skincare routine.

Key Features

Helps improve uneven skin tone appearance
Supports brighter and refreshed-looking skin
Lightweight and non-greasy texture
Easy absorption into the skin
Suitable for daily skincare use
Compact 20g pack

25 AED

3% OFFFeatured

Q7 Paris Luminaire Lotion 1 Dark Spot corrector intensive Lightening DAY LOTION 300ml

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Q7 Paris Luminaire Lotion 1 Dark Spot corrector intensive Lightening DAY LOTION 300ml

Luminaire Dark Spot Corrector: Targets dark spots and hyperpigmentation.

Intensive lightening formula for stubborn skin discoloration.
Helps reduce age spots and sun damage, safe for all skin types.
Luxuriously smooth finish, specially created for key areas like feet, knuckles, elbows, and knees.
Gentle for regular use, effective day lotion for a lighter, brighter complexion.

195 AED

20% OFFFeatured

Feminine Care, Personal Care

Vagisil Scentsitive Scents Daily Intimate Feminine Wash for Women Cucumber Magnolia 354ml

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Vagisil Odor Block Daily Intimate Feminine Wash for Women 354ml

At one time or another, almost every woman deals with feminine odor. And no wonder — you have thousands of sweat glands in your intimate area. Exercise, your period, and even what you eat can often be the cause of feminine odor. Only Vagisil l Wash has Odor Block Protection to help stop odor from happening. It’s gentle enough to use every day, so now you can start every morning feeling clean…for a confidence that lasts all day.

60 AED

17% OFFFeatured

Face Fresh Beauty Face Wash for Men 60ml

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Face Fresh Beauty Face Wash for Men 60ml

Usually, men’s skin faces more sun tanning and they have harder skin unlike women. This face wash is specifically designed for men which contains ingredients that are formulated to address the specific needs of men’s skin, such as oil control and hydration. Generally, face wash is applied to damp skin and massaged into the face to remove dirt and oil. After a few minutes, the face wash is rinsed off with warm water. Be sure to follow up with a moisturizer (Face Fresh Lotion for Men) to keep your skin hydrated and protected.

How to use it: Wet your face with warm water. Squeeze a small amount of face wash onto your fingertips. Gently massage the face wash into your skin using circular motions. Rinse your face thoroughly with warm water. Pat your face dry with a clean towel.

For best results: Use daily and follow with Face Fresh Beauty Cream for Men.

25 AED

17% OFFFeatured

Creams, Face Cream, Skin Care

Parley Instant Whitening Urgent Facial With Strawberry 25gm

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Parley Instant Whitening Urgent Facial With Strawberry 25gm

Now you don’t need to waste money at parlor for facials. Parley Strawberry Whitening Urgent Facial gives you beautiful and fair complexion at affordable price. When applied, it removes scars from the entire body and face.

25 AED

22% OFFFeatured

Amalico Lightening Body Lotion 500ml

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Amalico Lightening Body Lotion 500ml

Introducing the Amalico Body Lotion, available in a convenient 500ml size. This luxurious lotion comes in two delightful variations: Zaban and Green Leaf Tea. The Zaban variant offers a soothing and refreshing scent, while the Green Leaf Tea variant provides a calming and invigorating fragrance.

35 AED

15% OFFFeatured

Conditioner, Hair Care

DAX Coconut Oil Enriched with Vitamin E for All Hair Types 213gm

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DAX Coconut Oil Enriched with Vitamin E for All Hair Types 213gm

DAX Coconut Oil enriched with Vitamin E, is a versatile product that can be used as a skin moisturizer, body oil, or hair conditioner. Our unique formula will condition and revitalize dry hair; as well as, smooth and soften rough and dry skin.

Enriched with Vitamin E

Can be used as a skin moisturizer, body oil, or hair conditioner

Unique formula will condition and revitalize dry hair, as well as smooth and soften rough, dry skin

Coconut Oil — Natural oil that penetrates into hair and skin providing intense moisture.

Mineral Oil — Helps minimize frizz and enhance curl. Adds shine.

Vitamin E — Helps prevent split ends and aids in hair growth. Helps to reduce dryness and adds shine. Antioxidant.

55 AED

13% OFFFeatured

Pastil Elegant Body Lotion 480ml

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Pastil Elegant Body Lotion 480ml

Pastil Body Lotion Is specially formulated and enriched with Moisturizing ingredients for healthy, radiant skin. Its light texture is absorbed quickly in the skin, leaving it soft and hydrated all day long. Frequent usage will make skin visibly radiant and moisturized.

35 AED

6% OFFFeatured

TGIN Rose Water Smoothing Leave-In Conditioner 384ml

Curly & Wavy hair, Hair Care, Hair Lotion

TGIN Rose Water Hydrating Styling Lotion 236ml

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TGIN Rose Water Hydrating Styling Lotion 236ml

This daily styling lotion provides a soft-touchable hold and features rose water and acai berry delivering ultra-hydrating results ideal for low porosity and dry hair types. This lightweight formulation can be used daily for an extra dose of moisture and hydration.

Benefits

Hydrating and moisturizing for low porosity hair types

Adds volume and does not weigh down

Smooths and creates frizz-free curls

Perfect for setting styles such as roller/rod sets, braidouts, and twist outs

Non-greasy brilliant shine finish

75 AED

GIFT SET

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22% OFFFeatured

Creams, Skin Care

Valera Massage Cream Buttocks

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Valera Massage Cream Buttocks

35 AED

4% OFFFeatured

Anua Birch Moisture Boosting Toner 250ml

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Anua Birch Moisture Boosting Toner 250ml

Anua Birch Moisture Boosting Toner is a hydrating and soothing toner designed to replenish and revitalize the skin. Enriched with birch sap and other natural ingredients, this toner delivers deep moisture and nourishment, promoting a soft, dewy complexion. Its lightweight formula absorbs quickly, making it suitable for all skin types, including sensitive skin.

Key Features:

Deep Hydration: Formulated with birch sap, which is known for its hydrating properties, to provide intense moisture.
Soothing Effect: Calms and soothes the skin, reducing redness and irritation.
Lightweight and Fast-Absorbing: Quickly penetrates the skin without leaving a sticky residue.
Natural Ingredients: Free from harsh chemicals, artificial fragrances, and colors, ensuring a gentle application.
Suitable for All Skin Types: Especially beneficial for dry and sensitive skin.

125 AED

13% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Malika L Glutathione Glowing Korean Serum 30ml

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Malika L Glutathione Glowing Korean Serum 30ml

Unlock the glow you deserve. Malika L-Glutathione Glowing Korean Serum is a powerful Korean skin care formula inspired by the glass-skin ritual — designed to brighten, even out, and deeply hydrate your complexion. A true glutathione serum that delivers visibly luminous skin from within.

Brightens & Fades Dark Spots: Powered by pure L Glutathione — the master antioxidant — this dark spot serum targets stubborn hyperpigmentation, post-acne marks, sun damage, and freckles. Works as an effective acne scars and dark spot remover by inhibiting melanin production for a noticeably even, radiant tone.

Korean Glutathione Technology: Formulated with Korean glutathione — a clinically recognized skin-brightening ingredient — this serum korean skin care formula neutralizes free radicals, detoxifies skin at a cellular level, and shields against oxidative stress that causes premature aging.

Anti-Aging & Collagen Support: Beyond brightening, this anti aging serum acts as a collagen serum by protecting existing collagen from free radical damage — reducing fine lines, smoothing texture, and restoring a firm, youthful appearance. An all-in-one serum for face anti aging and whitening.

Deep Moisture Lock: Infused with hydrating actives that deeply nourish and lock in moisture — leaving skin soft, supple, and comforted without any greasy residue. Lightweight enough for daily use as part of your korean skincare routine.

How to Use: Apply a few drops to clean, dry skin once or twice daily — after cleansing and before moisturizer. Consistent use is key; noticeable improvements in brightness, tone, and clarity typically appear within a few weeks of regular application.

35 AED

10% OFFFeatured

Conditioner, Hair Care

OGX Ever Straightening+ Brazilian Keratin Smooth Conditioner 385ml

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OGX Ever Straightening+ Brazilian Keratin Smooth Conditioner 385ml

Smooth hair the way nature intended with OGX^® Ever-Straightening + Brazilian Keratin Therapy Conditioner. No matter the hair type, this powerhouse hair-smoothing conditioner nourishes & hydrates strands, leaving them extra-glossy with a lustrous shine. The rich & exclusive blend of this conditioner contains Brazilian keratin protein, which is known to help strengthen & smooth hair. The straightening conditioner is also infused with coconut oil for softness, avocado oil for moisture, & cocoa butter. Plus, the coconut, brazil nut & cocoa butter scent makes conditioning an all-around sensory experience that leaves locks with an irresistibly good smell. Paraben-free with sulfate-free surfactants, this nourishing conditioner is gentle enough to smooth hair cuticles & promote strong, long tresses. For a full hair care routine that’ll leave your hair with a brilliant, luxurious glow, pair this keratin conditioner with OGX^® Ever-Straightening + Brazilian Keratin Therapy Shampoo.

How to use:

After shampooing, apply conditioner generously to hair, working through to ends.
Wait 3-5 minutes.
Rinse hair thoroughly.

45 AED

15% OFFFeatured

White Express Lotion 21 Days Orange 500ml

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White Express Lotion 21 Days Orange 500ml

White Express Orange Extra Whitening Lotion with plants extracts takes good care of your skin every day. The butyresorcinol complex softens and protects your body against dryness and lightens you in 5 days.

85 AED

14% OFFFeatured

ActiveX Caviar Facial Mud Mask 500ml

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ActiveX Caviar Facial Mud Mask 500ml

Experience the luxury of ActiveX Facial Mud Mask 500ml in the Caviar variant. Infused with caviar extract, this indulgent mud mask offers anti-aging benefits, helping to firm, tighten, and rejuvenate your skin. It deeply cleanses and nourishes, leaving your complexion radiant and youthful. Pamper yourself with the ultimate anti-aging treatment of ActiveX Facial Mud Mask Caviar.

30 AED

20% OFFFeatured

Diana Virginity Soap Tightens and Cleanses the Intimate Feminine Area 125gm

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Diana Virginity Soap Tightens and Cleanses the Intimate Feminine Area 125gm

Benefits: Formulated with ingredients that claim to tighten and rejuvenate the skin

Caution: For external use only. Avoid contact with eyes. Discontinue use if irritation occurs.

Storage: Store in a cool, dry place. Keep away from direct sunlight.

Instructions:

Use during regular shower or bath routines

Lather soap around the vaginal area and rinse thoroughly

20 AED

14% OFFFeatured

Biocarrot Lightening Shower Gel 500ml

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Highlights:

Biocarrot Lightening Shower Gel 500ml

Biocarrot Clarifying Shower Gel contains active ingredients that help to gradually clarify the complexion gently. It deeply cleanses and harmonises the complexion while leaving a pleasant fragrance on the skin.

Product benefits

Cleanses the skin
Evens out the complexion.
Softens the skin and gives it radiance.

How to use

To be used for daily washing.

other capacities

30 AED

17% OFFFeatured

Yoko Gold Yogurt Spa Milk Salt Shower Bath 380g

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Yoko Gold Yogurt Spa Milk Salt Shower Bath 380g

Spa salt scrub with milk protein formula mixed with yogurt and shower cream. Rich in milk Extracts and vitamins that help exfoliate old skin cells. Ready to reveal new skin that is clearly white and smooth. Preserve your skin to look bright. Smooth and soft to the touch with the value of skin care from Yogurt extract, milk protein, vitamin B3, collagen and vitamin E.

How to use

Pour enough salt into your palm and scrub it into wet skin in circular motions. Leave it for about 3 minutes, then rinse with water. Once done, lather up with soap and shower as normal.

25 AED

10% OFFFeatured