Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Skin Doctor Raspberry Protective Hand Cream 50gm

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Skin Doctor Raspberry Protective Hand Cream 50gm

Treat you hands and help soften cuticles with this deeply nourishing restorative cream that hydrates to help guard against daily environmental stresses.

How to use: Squeeze the cream onto clean hands and gently massage in until fully absorbed. Apply regularly for best results

25 AED

20% OFFFeatured

Yong Chin Whitening Camel Milk Lotion 250gm

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Yong Chin Whitening Camel Milk Lotion 250gm

Nourishes and repairs damaged skin. Contains Vitamins A, B1, B2 & B12.

Yong Chin Whitening Camel Milk Lotion offers a concentrated formula with camel milk protein enriched with Vitamins A, B1, B2 and B12 plus natural oils that leaves your skin feeling soft and moisturized.
It restores your skin to freshness and vitality while maintaining the skin’s natural moisture balance and protect it from harmful UV rays. The light formula is absorbed quickly and is non-greasy.

How to use:

Apply to your skin as needed. Use daily for best results.

20 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Easy Fresh Beauty Cream 20gm

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Easy Fresh Beauty Cream 20gm

Easy Fresh Beauty Cream is the perfect solution for those looking to simplify their skincare routine. Our formula is easy to apply and quickly absorbed, leaving your skin feeling soft, hydrated, and refreshed. Get ready to reveal your best skin yet with Easy Fresh Beauty Cream.

20 AED

5% OFFFeatured

Moisturizers, Skin Care

Pretty Cowry Vitamin C Essence Hyaluronic Acid Anti Aging Facial Cream 50ml

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Pretty Cowry Vitamin C Essence Hyaluronic Acid Anti Aging Facial Cream 50ml

The product is rich in vitamin C, which diminishes maelanin, brightens skin tone and makes skin whiter and more tender.

Sodium hyaluronate has a good hydrating effect, which keeps your skin supple and improves the dryness and roughness of the skin.

This product has a very good anti-aging effect, rich vitamin C essence can fade wrinkles, freckles, make the face skin smoother.

Various nutrients in essence cream can penetrate deep into the skin to moisturize the skin, make the skin more elastic, tighter, and improve the state of skin relaxation.

This product is fine in texture, easy to smear, and easy to absorb.

38 AED

22% OFFFeatured

Shower Gel, Skin Care

GLUTA C Kojic Plus+ Body Wash With Cooling Effect Scent 250ml

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GLUTA C Kojic Plus+ Body Wash With Cooling Effect Scent 500ml

Awaken your senses with the mood-boosting scent of Aloe and Lotus in the Gluta-C Kojic Plus+ Body Wash with Cooling Effect!

Feel the icy freshness after every wash! It reduces hyperpigmentation, prevents blemishes, and improves skin texture.

Moisturizing and Nourishing

Helps prevent acne and reduce blemishes

With Kojic Acid for skin lightening

With Niacinamide to lessen wrinkles and fine lines

35 AED

13% OFFFeatured

Eveline White Prestige 4D Whitening Facial Wash Foam 100ml

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Eveline Collagen & Elastin Intense Anti-Wrinkle Day and Night Cream 50ml

An anti-wrinkle face cream that reduces the appearance of wrinkles, strengthens collagen and elastin fibers and restores skin moisture.
It contains collagen that intensely rejuvenates the skin and effectively fights the symptoms of aging.
A formula containing marine algae rich in proteins, fats, and minerals that intensely nourishes the skin.
The semi-oil-intensive texture is an innovative blend of natural and technologically advanced ingredients.
It features effective ingredients of hyaluronic acid, panthenol, allantoin, vitamin F, olive oil, and urea.
One double-strength cream with natural active ingredients that visibly lifts the face and prevents facial lines from appearing.
It replaces lost collagen, stimulates its additional production, and accelerates the formation of new fibers.

Enjoy glowing, healthy, and wrinkle-free skin.

65 AED

20% OFFFeatured

Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

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Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

40 AED

13% OFFFeatured

Creams, Face Cream, Skin Care

Fruit of the Wokalí Moisturizing Day Face Cream with Oat Extract and Vitamins B3 55gm

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Fruit of the Wokalí Moisturizing Day Face Cream with Oat Extract and Vitamins B3 55gm

Fruit of the Wokali Professional Care – Moisturizing Day Cream with Oats

Product type: Daily moisturizing face cream / Repairing and soothing treatment

Main ingredients: Natural Oat Extract, Vitamin E and Vitamin B3 (Niacinamide).

Main benefits:

Soothing and Moisturizing Action: Oats are known for their anti-inflammatory properties that relieve irritation while providing deep moisture.
Skin Barrier Reinforcement: Thanks to its combination of vitamins, it helps to strengthen the skin’s natural protective layer, protecting it against external aggressors.
Cell Regeneration and Reproduction: Promotes skin renewal, helping to repair damaged tissue and improving the overall texture of the face.
Moisture Retention Capacity: Significantly improves the skin’s ability to retain water, preventing dehydration throughout the day.
Anti-aging and radiance effect: Its continuous use helps to achieve a more youthful, firm, visibly more hydrated and radiant appearance.
Vitamin Nutrition: Vitamin E acts as a powerful antioxidant, while B3 evens out skin tone and improves luminosity.

35 AED

29% OFFFeatured

Oils & Moisturizer, Skin Care

Sunshine Naturals Pure Vitamin E Skin Care Oil 70,000 IU 75ml

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Sunshine Naturals Pure Vitamin E Skin Care Oil 70,000 IU 75ml

Sunshine Naturals Vitamin E Oil is a natural oil rich in pure Vitamin E, known for its effectiveness in improving and moisturizing the skin. It provides essential care and nourishment, helping to regenerate skin cells and protect against harmful external factors like pollution and sun exposure.

Vitamin E Oil from Sunshine Naturals is ideal for all skin types and can be easily used as part of your daily skincare routine, especially for dry and damaged skin. Thanks to its antioxidant-rich formula, this oil deeply hydrates the skin, reduces the appearance of fine lines, and improves skin elasticity, leaving your skin looking younger, smoother, and more radiant.

Benefits and Features:

Helps deeply moisturize the skin, making it soft and supple.
Vitamin E has antioxidant properties, which promotes cell renewal and reduces signs of aging.
Helps lighten and even out skin tone.
Helps strengthen the skin and improve its elasticity.
It has soothing properties that help relieve inflammation and redness.
It works to protect the skin from damage caused by environmental factors.
It is characterized by rapid absorption, making it suitable for daily use.

How to use:

Put a small amount of Vitamin E oil on the hands or directly on the skin.
Gently massage the oil into the skin in circular motions until absorbed.

25 AED

22% OFFFeatured

Eve Extra Brightening Face & Body Scrub With Apricot 500ml

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Eve Extra Brightening Face & Body Scrub With Apricot 500ml

Illuminate your skin with all natural ingredients blended to brighten and even skin complexion. Eve Extra Brightening Apricot Scrub for Face and Body is a deep cleansing facial and body scrub that uses apricot pit and walnut powder to quickly remove impurities from the skins surface and unclog pores, revealing a natural glow on all skin types. The addition of licorice root extract and vitamin C reinforces brightening components to even skin tone, targeting hyperpigmentation to lighten problem spots and leaving skin shining and even.

35 AED

PRODUCTS ON SALES

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20% OFFFeatured

Skin Care, Sunscreen

Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml 12 Pieces

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Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml

Lady Diana SPF UV 40 Sunblock and Whitening Lotion contains natural extracts. Adds a glow and natural shine to the skin. Best for daily use. Suitable for all skin types. Contains natural scent which lasts for long.

240 AED

20% OFFFeatured

Creams, Skin Care, Tubes

QEI+ Paris Active Efficacité Extreme Lightening Cream 50gm

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QEI+ Paris Active Efficacité Extreme Lightening Cream 50gm

QEI+ Active Efficacité Extreme Lightening Cream: QEI+ has elaborated a toning cream to fight against skin incidents and correct the complexion imperfections. Rich of the best toning plants and Shea Butter, Efficacité Extrême Moisturising Lightening Cream will give to your skin a real clarity and deep moisturization.

120 AED

13% OFFFeatured

Skin Doctor Mixed Berry Jam Scrub for Face & Body 200gm

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Skin Doctor Mixed Berry Jam Scrub for Face & Body 200gm

Mixed berries are essential for skin repair, its maintenance and anti-aging. Skin Doctor Face and Body Mixed Berry Jam Scrub leaves your skin nourished and soft by cleaning it deeply, removing the dead skin cells and stimulating new ones.

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

9% OFFFeatured

Conditioner, Hair Care, Shampoo

Queeny Cazara Detangling Conditioner & Sulfate Free Shampoo 250ml

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Queeny Cazara Detangling Conditioner & Sulfate Free Shampoo 250ml

Gently cleanses hair and scalp without harsh sulfates, maintaining natural oils while nourishing hair Infused with the trio-oil blend (Argan, Coconut, Olive) to hydrate, condition, strengthen, and reduce brittleness Helps maintain a healthy scalp, smooth texture, and natural shine while offering anti-frizz effects Suitable for dry, damaged, or color-treated hair, and supports overall hair resilience and manageability

Highlights

The Queeny Cazara Detangling Conditioner and Sulphate-Free Shampoo are formulated with a natural trio-oil blend of Argan, Coconut, and Olive oils to gently cleanse, hydrate, strengthen, and detangle hair while preventing frizz and split ends.

100 AED

20% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Cocoa Glow with Pure Cocoa Butter Body Lotion 200ml

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Vaseline Intensive Care Cocoa Glow with Pure Cocoa Butter Body Lotion 200ml

Vaseline Intensive Care Cocoa Glow Body Lotion moisturizes dry skin from the first application

Vaseline Cocoa Glow Body Lotion is fast absorbing without feeling greasy

Contains 100% pure cocoa and shea butter, known to reveal skins natural glow, and micro-droplets of Vaseline Jelly to lock in moisture

Heals dry skin for glowing radiance with rich moisturization

Daily body lotion best for dry skin, dull skin, rough skin

Suitable for all skin types

20 AED

17% OFFFeatured

Skin Doctor Face & Body Scrub With Brown Coffee 1000ml

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Skin Doctor Face & Body Scrub With Brown Coffee 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Brown Coffee Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

20% OFFFeatured

Creams, Skin Care, Tubes

H20 Natural Aloe Vera Tube Gel 60gm

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H20 Natural Aloe Vera Tube Gel 60gm

Lightweight gel formula that absorbs quickly into the skin
Contains natural ingredients for moisturizing and nourishing effects
Helps to improve skin texture and reduce the appearance of dark spots
Suitable for all skin types
Comes in a pack of 10 for long-lasting use

20 AED

7% OFFFeatured

DR.MEINAIER Luxury 24K Gold Jelly Peel Off Jelly Mask 650gm

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DR.MEINAIER Luxury 24K Gold Jelly Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

17% OFFFeatured

Cream 21 Body Lotion for Dry Skin with Aloe Vera & Vitamin E 250ml

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Cream 21 Body Lotion for Dry Skin with Aloe Vera & Vitamin E 250ml

A premium quality daily care moisturizing lotion for dry skin enriched with aloe vera and vitamin E. It cares for and protects your skin, leaving it soft and moisturized. It leaves your skin soft and smooth all day long. This cream comes with advanced formulas that help keep your hands, feet and body soft and moisturized all day long. This cream provides intensive care for your skin and penetrates deep into your skin, leaving it moisturized. The best part about this product is that it is compatible with all skin types and also comes with a beautiful fragrance. Benefits and Features: Contains aloe vera extracts that help deeply moisturize the skin and improve its elasticity. Contains vitamin E that helps nourish the skin and protect it from dryness and harmful environmental factors. It has a lightweight formula that is easily absorbed quickly without leaving any greasy feeling. Its formula rich in nutrients makes it especially suitable for dry and tired skin. Contains natural extracts that promote skin health and help improve its appearance. It can be used daily as part of your skin care routine to keep it soft and moisturized. Gives you soft, smooth and refreshed skin. Gently removes dead skin cells and renews it Automatically. Rich in nutrients to maintain skin moisture. How to use: After bathing or cleaning with water, gently dry your skin with a clean towel. Apply an appropriate amount of 21 Cream Body Lotion to your skin and gently rub it until it is completely absorbed. Use it daily or as needed to keep your skin moisturized throughout the day. Warnings: For external use only. Keep out of reach of children. Store in a cool, dry place, away from direct sunlight

25 AED

5% OFFFeatured

Hair Care, Hair Styling Products

The Doux Fresh To Def Leave-In Curl Refresher 236ml

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The Doux Fresh To Def Leave-In Curl Refresher 236ml

WHAT IT DOUX?

Revive your curls on the go! FRESH TO DEF Leave-in Curl Refresher detangles, de-frizzes, and reactivates previously-styled curls for the ultimate juice-boost. Re-style, remix, or use alone as a leave-in for soft, shiny hair.

WHAT?S GOOD?

Aloe: Smooths + Protects

Bamboo: Makes strands stronger, period

Keratin: Natural, healthy shine

Cruelty & Paraben Free

95 AED

GIFT SET

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22% OFFFeatured

Moisturizers, Skin Care

Yoko Multi Purpose Aloe Gel 300ml

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Yoko Multi Purpose Aloe Gel 300ml

Moisturizing gel to keep your skin beautiful. Take care of your face, body and hair in one. Contains aloe vera, cucumber and chamomile extracts to help nourish and moisturize your skin. With a light gel texture that is quickly absorbed, it does not leave a sticky feeling on the skin. It also gives a smooth feel after use and makes the skin feel refreshed. Can be used as often as needed.

How to use

Increase skin moisture by applying the product all over the face, neck, and body regularly in the morning and evening. For better efficiency, it can be mixed with other skin care oils. Use to wipe off makeup and oil on the face by applying the product all over the face. Use a cotton swab to check thoroughly and then clean your face as usual. Apply the product all over the skin after exposure to the sun to soothe the skin. and reduce skin irritation from sunlight Reduce swelling of the skin around the eyelids Place a cotton pad soaked in the product on your eyelid for a few minutes to moisturize the skin. Apply the product to the skin before shaving to help keep the skin smooth, moisturized, and reduce irritation. Use the hair mask for about 5 minutes after cleansing your hair and rinse. Adds moisture and shine to the hair.

35 AED

14% OFFFeatured

Perlay Goldie Golden Cleansing Gel Pearl Shine Deep Cleanser 75ml

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Highlights:

Perlay Goldie Golden Cleansing Gel Pearl Shine Deep Cleanser 75ml

This is a golden cleansing gel with a pearl shine for a shiny-smooth skin.

It performs deep cleansing and has anti-ageing minerals for a soft and younger-looking skin..

It also helps remove acne, wrinkles and dark spots.

Vitamin B retains essential moisture that can sometimes be stripped off your skin by harsh cleansing chemicals.

30 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Doctor Homeo Face Cream 3 Days Result Guaranteed

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Highlights:

Doctor Homeo Face Cream 3 Days Result Guaranteed

Fast Results in Just 3 Days | Brightening & Nourishing Formula

Homeo Doctor Beauty Cream is a highly concentrated formula designed to improve the appearance of your skin on both the face and body. Enriched with powerful ingredients, it helps to brighten, smooth, and nourish the skin for a visibly more radiant look—with guaranteed results in just 3 days.

Key Features:

Fast-Acting Formula – See visible changes in as little as 3 days

Face & Body Use – Safe and effective for all skin types

Brightens & Evens Skin Tone – Reduces dullness and promotes glow

Deep Nourishment – Helps hydrate and soften the skin

Highly Concentrated – A little goes a long way

Reveal smoother, healthier-looking skin with Homeo Doctor Beauty Cream, your fast-track to radiant beauty.

How to Use Homeo Doctor Beauty Cream:

Cleanse Your Skin:
Wash your face or body area with a gentle cleanser and pat dry.

Apply a Small Amount:
Take a small amount of the cream and apply it evenly to the desired area (face or body).

Massage Gently:
Use your fingertips to gently massage the cream into the skin in circular motions until fully absorbed.

Use Twice Daily:
For best results, apply morning and night.

Avoid Sun Exposure:
While using the cream, avoid direct sunlight or apply sunscreen during the day to protect your skin.

25 AED

25% OFFFeatured

Gold Skin Clarifying Soap with Argan Oil 180g

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Highlights:

Gold Skin Clarifying Soap with Argan Oil 180g

GOLD SKIN Clarifying Soap with Argan Oil deeply cleans the skin while removing dead cells and other imperfections. Its cleansing base enriched with Argan oil helps lighten the complexion evenly, moisturizes and gives to the skin nourishing, toning and anti-aging properties. Prevented from all impurities, your skin is ready to receive your GOLD SKIN care.

Product benefits

Moisturises and cleans the epidermis.

Removes dead cells and other imperfections.

Softens the epidermis and gets it supple.

Helps brighten the complexion.

Provides the skin with nourishing, toning and anti-aging properties.

How to use

Lather the soap and apply the foam onto the face and body.

Rinse thoroughly and gently dry the skin.

For optimal and prolonged action, apply Clarifying Milk or Clarifying Cream GOLD SKIN.

15 AED

Shower Gel, Skin Care

Infini Clear Clarifying Shower Gel Carrot Oil 500ml

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Highlights:

Infini Clear Clarifying Shower Gel Carrot Oil 500ml

Cleans deeply and removes impurities

Exfoliates dead skin cells and reveals the skin’s shine

Prepares the skin for application of the other products

A soft, supple and radiant skin

35 AED

17% OFFFeatured

Gift Sets, Lotion, Serums, Skin Care

Pure Egyptian Magic Gold Face Body Lotion 300ml And Pure Egyptian Magic Gold Whitening Essential Serum 100ml

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Pure Egyptian Magic Gold Face Body Lotion 300ml And Pure Egyptian Magic Gold Whitening Essential Serum 100ml

100 AED

13% OFFFeatured

Lady Diana Advanced Anti-Stretch Mark Lotion Smooth-Repair Skin 500ml

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Lady Diana Advanced Anti-Stretch Mark Lotion Smooth-Repair Skin 500ml

Rediscover smooth, resilient skin with Lady Diana advanced anti-stretch mark lotion, expertly formulated to combat the appearance of stretch marks and enhance skin elasticity. This intensive lotion is enriched with powerful natural ingredients like cocoa butter, vitamin E, and hyaluronic acid, which work together to deeply moisturize and repair skin tissues.

35 AED

4% OFFFeatured

Karseell Maca Power Essence Moisture Shampoo 500ml

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Highlights:

Karseell Maca Power Essence Moisture Shampoo 500ml

The Karseell Argan Oil Shampoo is a hair care product enriched with argan oil, a natural ingredient known for its nourishing properties for the hair. This shampoo is specially formulated to hydrate, repair and give the hair a healthy shine. The argan oil in the shampoo helps repair split ends, deeply moisturizes the hair and protects it from harmful UV rays.
Benefits:
– Enriched with argan oil, rich in vitamin E for deep hydration and shine
– Helps repair split ends and reduce hair breakage
– Protects hair against UV damage and environmental pollutants
– Leaves hair soft, supple and healthy after every use

120 AED

17% OFFFeatured

Moisturizers, Skin Care

Cream 21 Petroleum Jelly Moisturizing with Almond Oil 300ml

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Cream 21 Petroleum Jelly Moisturizing with Almond Oil 300ml

21 Petroleum Jelly Moisturizing Cream enriched with Vitamin E and Almond Oil is designed to moisturize and soothe dry, rough skin. It contains a combination of natural almond oil and Vitamin E that deeply moisturize and nourish the skin, making it appear soft and supple.

Benefits and features:

It contains petroleum jelly, which deeply moisturizes the skin and restores its natural moisture balance.
It contains natural almond oil and vitamin E, which enhance skin nutrition and protect it from dryness.
It helps soothe irritated and damaged skin, relieving the feeling of itching and irritation.
It makes the skin appear smoother and more elastic, enhancing its healthy appearance.
It absorbs quickly without leaving any greasy layer on the skin.
Its gentle formula makes it suitable for all skin types, including sensitive skin.

How to use:

Before use, clean the skin well with soap and water.

Gently dry the skin with a clean towel.

Apply an appropriate amount of 21 Petroleum Jelly Cream to the skin and massage it gently until it is completely absorbed.

Use it daily for best results.

25 AED

17% OFFFeatured

Body Gel, Skin Care, Tubes

Carrot Glow Intense Toning Treatment Gel 50gm

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Highlights:

Carrot Glow Intense Toning Treatment Gel 50gm

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Intense Toning Treatment Gel combines the Carrot Oil & Vitamins A, K, E Complex with Arbutin and Licorice Extract in a lightweight, fast-absorbing gel designed to help visibly lighten the skin, improve the appearance of uneven skin tone, and promote a brighter, more radiant complexion. It is an excellent choice for oily and combination skin or for anyone who prefers a lightweight alternative to a cream.

The refreshing gel formula delivers concentrated brightening ingredients while leaving skin feeling fresh, smooth, and comfortable without a heavy or greasy finish. With continued use, skin appears visibly lighter, more even-toned, and naturally radiant.

125 AED