Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Face Cream, Skin Care

Parley Herbal Whitening Cream With Avocado 25gm

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Parley Herbal Whitening Cream With Avocado 25gm

Proven Results in 4 weeks Skin softer more radiant and even toned. Dark spots visibly reduced Gives you a healthy fair look. Keeps the skin fresh and fairer. Protect from any side effects & allergy. Reduces wrinkles & removes freckles.

30 AED

11% OFFFeatured

Pretty Cowry Vitamin-C 20 Alpha Hydroxy Acid and Vitamin E Face Cream 50ml

Eye & Lip Care, Skin Care

Pretty Cowry Vitamin-C 20 Alpha Hydroxy Acid and Vitamin E Face Cream 50ml

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Pretty Cowry Vitamin-C 20 Alpha Hydroxy Acid and Vitamin E Face Cream 50ml

This cream is enriched with whitening and moisturizing ingredients that rapidly infiltrate into the cuticles, remove melanin, improve the dull, sallow&uneven skin and enhance its whitening ability, keeping fair, smooth, moisturized and elastic.

40 AED

6% OFFFeatured

Neoprosone Brightening Serum With Vitamin C (Unboxed) 30ml

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Neoprosone Brightening Serum With Vitamin C (Unboxed) 30ml

Introducing our powerful Skin Discoloration Serum Neoprosone Brightening Serum With Vitamin C, a fast-absorbing solution designed to visibly reduce the signs of skin discoloration and promote an even and healthy complexion.

Formulated with a potent blend of alpha-arbutin complex and vitamin C, this serum works diligently to even out skin tone and restore a radiant appearance. The alpha-arbutin complex targets areas of discoloration, helping to fade dark spots and promote a more uniform complexion. Vitamin C, known for its brightening properties, enhances the overall effectiveness of the serum and helps to neutralize free radicals, protecting the skin from further damage.

Directions: Apply serum to dry cleansed skin, preferably at night. Let dry.

85 AED

22% OFFFeatured

Shower Gel, Skin Care

Melano Shower Gel with Lavender & Vanilla 250ml

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Highlights:

Melano Shower Gel with Lavender & Vanilla 250ml
Provides a luxuriously rich lather.
Purifies and Nourishes even extra dry skin, while the soothing aroma of lavender calms the mind and body.
Cleanses, Soothes, and Relaxes your skin.
Leaves skin feeling irresistibly soft, moist & beautifully fragranced.

It contains:
Glycerin, D-Panthenol, Chamomile extract, Aloe vera extract, Honey extract, Vanilla extract, Lavender oil, Vitamin E.

How to use:
Lather in hands & Wash. Rinse thoroughly.

35 AED

11% OFFFeatured

ActiveX Cocoa Butter Hand & Body Lotion with Coconut Oil 1000ml

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ActiveX Cocoa Butter Hand & Body Lotion with Coconut Oil 1000ml

Pamper your skin with Active X Cocoa Butter Hand & Body Lotion, enriched with the goodness of cocoa butter and coconut oil to deeply moisturize and restore dry, rough skin. Designed for daily use, this lightweight yet nourishing formula helps keep your skin soft, smooth, and hydrated all day long.

Highlights

Intense Moisturization – Perfect for dry and rough skin
Coconut Oil Infused – Helps lock in moisture and improve skin softness
Cocoa Butter Formula – Nourishes and smooths skin texture
Fast Absorbing – Non-greasy, suitable for daily use
Hand & Body Use – Multi-purpose lotion for full-body care
Pleasant Fragrance (Parfum de Paris) – Leaves skin smelling fresh

40 AED

13% OFFFeatured

Valera Korean Rice Face and Body Scrub 521ml

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Valera Korean Rice Face and Body Scrub 521ml

35 AED

17% OFFFeatured

Touch Me Face Wash Foam With Charcoal 100ml

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Touch Me Face Wash Foam With Charcoal 100ml

Keep your skin clean and flawless with the Himalaya Detoxifying Charcoal Face Wash. Formulated with activated charcoal, this face wash purges the toxins clogging your pores, resulting in a clearer complexion. Plus, it is packed with green tea extract, which purifies your skin by removing any impurities settled in the dermal layer. This detoxifying face wash absorbs excess sebum while retaining the skin‚Äôs natural moisture. In addition, it exfoliates the dead skin cells to reveal a new layer of skin for a fresh look. This charcoal face wash is hygienically stored in a squeeze tube to dispense the required amount with ease.

25 AED

50% OFFFeatured

Animate 60Pcs Vitamin E Soft Gel Capsules Facial Oil Capsules Yellow

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Highlights:

Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 60 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

10 AED

9% OFFFeatured

Pr. Francoise Bedon Lightening Face Cream Carrot 50ml

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Pr. Francoise Bedon Lightening Face Cream Carrot 50ml

Nourished with carrot oil and vitamin E, this facial moisturizer brings an immediate and long-lasting hydration to your face. Gradually cleans up skins imperfections leaving the face brighter and more refreshed.

145 AED

17% OFFFeatured

Johnsons Vita Rich Replenishing Body Wash With Raspberry Extract 250ml

Shower Gel, Skin Care

Johnsons Vita Rich Replenishing Body Wash With Raspberry Extract 250ml

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Johnsons Vita Rich Replenishing Body Wash With Raspberry Extract 250ml

Get a luxurious bathing experience with Johnson’s Vita-Rich Revitalizing Body Wash with Berry Extract.

Designed to deeply hydrate your skin and leave it feeling fresh all day long.

Enriched with berry extract known for its antioxidant properties.

Helps nourish skin and enhance its natural radiance.

Enriched with moisturizing glycerin.
Maintains skin’s moisture balance.
Softens skin texture.
Gentle creamy texture that turns into lather.
Gently cleanses body of impurities.
Gives skin a silky touch.

Ingredients:

Aqua, Sodium Laureth Sulfate, Cocamidoproplyl Betaine, Glycerin, Sodium Chloride, Rubus Idaeus Fruit Extract, Propylene Glycol, Glycol Distearate, Mel, Laureth-4, Polyquaternium-7, Hydroxypropyl Methylcellulose, Lactic Acid, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Parfum, Cl 17200, CL 42090, CL 47005.

– What are the ingredients in Johnson’s Vita Rich body wash?

Johnson’s Vita Rich body wash contains glycerin, fruit extracts, and vitamins such as E for hydration, as well as gentle cleansers that leave skin smooth and nourished.

– Is Johnson’s body wash good for sensitive skin?

Yes, Johnson’s body wash is soft and ideal for delicate skin, with a moderate solution that cleans without causing discomfort.

25 AED

PRODUCTS ON SALES

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13% OFFFeatured

Lotion, Skin Care

Creme 21 Body Lotion for Very Dry Skin with Almond Oil and Vitamin E 400ml

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Creme 21 Body Lotion for Very Dry Skin with Almond Oil and Vitamin E 400ml

A premium moisturizing lotion for daily care of dry skin. Enriched with almond oil and vitamin E, it cares for and protects your skin, leaving it soft and moisturized. It leaves your skin soft and smooth all day long. This cream comes with advanced formulations that help keep your hands, feet and body soft and moisturized all day long. This cream provides intensive care for your skin and penetrates deep into your skin, leaving it moisturized. The best part about this product is that it is compatible with all skin types and also comes with a beautiful fragrance. Benefits and Features: Gives you soft, smooth and refreshed skin. Gently removes dead skin cells and renews them automatically. Rich in nutrients to maintain skin moisture. How to use: Take a warm and comfortable bath or shower before applying this body cream. When you are done, dry yourself with a clean, dry towel. Wait until all the water dries up completely. When you are done, take some lotion in your palm. Apply it all over your body, especially the sensitive and dry areas. Use your hands to massage the targeted areas well. Take the time to do so. Rub in properly, as it takes some time to absorb. Reapply if necessary. Continuous massage will not only make you feel comfortable and relaxed, but will also help in quick absorption of the lotion. Use a clean, dry cloth to rub in case any of the lotion is left on your hands. Wait a few minutes before getting dressed.

35 AED

13% OFFFeatured

Hair Care, Hair Gel & Spray, Kids & Baby Care

Aussie Mega Flexible Hold Hairspray with Jojoba & Sea Kelp 238gm

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Aussie Miracle Curls Refresher Spray Gel 170ml

HOLD THE CURL. So you were blessed with coils, but also the frizz that comes with them? No worries! Tame your mane, not your style, with Aussie Miracle Curls Curl Refresher Spray Gel. Silicone free and infused with coconut and jojoba oil, this spray gel holds your curls in place while eliminating frizz for that bounce, definition and oo-la-la-ness your locks deserve.

65 AED

10% OFFFeatured

Hair Care, Hair Treatment

ActiveX Post Epilation Cleansing Oil Natural 500ml

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ActiveX Post Epilation Cleansing Oil Natural 500ml

The ActiveX Post Epilation Cleansing Oil Natural is a gentle, fragrance-light wax remover designed for sensitive skin. It effectively removes wax residue after hair removal while soothing, moisturizing, and protecting the skin for a clean and comfortable post-wax experience.

Highlights

Removes wax residue after epilation
Gentle formula suitable for sensitive skin
Soothes and moisturizes post-wax skin
Helps reduce irritation and dryness
Ideal for professional & home use

45 AED

3% OFFFeatured

Shower Gel, Skin Care

Easy Glow Super Whitening Carrot and Glupa Body Wash 1000ml

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Highlights:

Easy Glow Super Whitening Carrot and Glupa Body Wash 1000ml

Easy Glow Super Carrot and Glupa Body Wash is formulated with the best whitening plant extracts in skincare. Carrot, Glutamine and Argan Oil help reduce the production of melanin responsible for dark skin. It is also an exfoliating body wash that tackles all form of discolorations and pigment marks. With everyday use, your skin is improved, clear and youthful once again.

How to use Easy Glow Super Carrot and Glupa Body Wash

For best result, cleanse with body wash twice daily.

165 AED

6% OFFFeatured

IQueen Styling Tek Vent Thermal Hair Brush 55x260mm

Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Vent Thermal Hair Brush 55x260mm

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IQueen Styling Tek Vent Thermal Hair Brush 55x260mm

A sheer whitewashed finish subtly reveals the natural wood grain, while indigo rubber inserts offer a striking contrast and superior grip.

The Alternative Bristling design combines double-strand nylon for deep, snag-free penetration and open-tip ionic bristles for optimal hair control and conditioning.

Together, they deliver effortless curling, straightening, volumizing, and sectioning—outperforming traditional round brushes with ease.

Overall Diameter: 55mm, Length:260mm

75 AED

18% OFFFeatured

White Express Gold Lightening Cream 500ml

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White Express Gold Lightening Cream 500ml

White Express lightening and ultra-fast concentrate with bio-plant active ingredients contributes without delay to unify your hold and eliminate black and brown spots.

An active ingredient principle tested for efficacy results in rapid action, quality assurance certified by our pharmacists and dermatologists.

Use morning and night on stubborn spots and areas to be lightened.

Combined use with White Express soap and whitening milk guarantees even faster and more effective action. Visible result from the first weeks of use.

45 AED

31% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Palmer’s, Shea Butter Formula with Vitamin E, Raw Shea Nourish Body Oil 250ml

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Highlights:

Palmer’s, Shea Butter Formula with Vitamin E, Raw Shea Nourish Body Oil 250ml

Soothe and Nourish skin with Palmer’s® Shea Butter Formula® Body Oil, crafted with vitamin-enriched Shea to richly replenish dry, sensitive skin.

African Shea (Butyrospermum Parkii)*: Sustainably produced, raw shea contains important vitamins and micro-nutrients, making it a superior skin-friendly moisturizer particularly for soothing sensitive skin.

*Ethically traded and sustainably produced.

Suggested use

After Shower/Bath Apply to damp skin to lock in moisture.

Bath Oil: Add 1-2 capfuls to warm water for soothing spa bath.

Massage Oil: Warm oil in hands to apply to dry skin as a massage oil or for an instant radiance boost.

Other ingredients

Glycine soja (soybean) oil, isopropyl myristate, butyrospermum parkii (shea) oil, tocopheryl acetate, sclerocarya birrea seed oil, squalane, fragrance (parfum), bht, benzyl salicylate, hexyl cinnamal, benzyl alcohol.

45 AED

25% OFFFeatured

Creams, Skin Care, Spot Corrector

Ujooba Gold Advanced Beauty Cream 34gm

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Ujooba Gold Advanced Beauty Cream 34gm

Introducing our Gold Advanced Beauty Cream, a radiant revolution in skincare that marries the opulence of gold with the purity of natural ingredients. Unveil the secret to a polished, blemish-free complexion with a cream that transcends traditional skincare boundaries.

Key Features:

Gold-Infused Brilliance: Enriched with the regal touch of gold, our Advanced Beauty Cream creates a luminous sheen on your skin, adding a touch of luxury to your daily routine. Experience the indulgence of radiant, polished skin with every application.
Natural Ingredients: Immerse your skin in the goodness of nature. Our cream harnesses the power of carefully selected natural ingredients renowned for their skin-brightening properties. Let the synergy of nature and science work harmoniously to reveal your skin’s true radiance.
Whitening Efficacy: Bid farewell to blemishes as our cream targets uneven skin tone, working tirelessly to brighten and lighten. Rediscover the joy of flawless skin as our advanced formula evens out pigmentation, leaving you with a polished and perfected complexion.
Nourishing Elegance: Experience the dual benefits of skin brightening and nourishment. Our cream is designed not only to enhance your skin’s appearance but also to nourish and moisturize, leaving you with a velvety, supple texture.
Anti-Blemish Power: Combat the effects of environmental stressors with our anti-blemish properties. Our cream acts as a shield, protecting your skin from the daily onslaught while promoting a clear, healthy complexion.

15 AED

10% OFFFeatured

Express Glow Triple Fast Lightening Beauty Milk 500ml

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Highlights:

Express Glow Triple Fast Lightening Beauty Milk 500ml

Lightening Strength: Advanced Strength – Fast Lightening for Oily & Combination Skin

Express Glow Triple Fast Lightening Beauty Milk is a lightweight body lotion specially formulated to help visibly lighten skin, improve the appearance of uneven skin tone, and promote a smoother, more radiant-looking complexion. Designed for oily and combination skin, its lightweight, fast-absorbing formula hydrates without leaving a heavy or greasy feel, making it ideal for daily body care.

A concentrated blend of Grape Seed Extract, Asafoetida Extract, Alpha Arbutin, Licorice Extract, Mulberry Root Extract, and Vitamin C helps promote a more even-looking complexion while supporting softer, healthier-looking skin. Nourishing moisturizers help maintain hydration and comfort, leaving skin feeling smooth, refreshed, and naturally radiant with continued use.

540 AED

11% OFFFeatured

Xtreme Collection Vitamin E Moisturising Cream 500ml

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Highlights:

Xtreme Collection Vitamin E Moisturising Cream 500ml

Moisturises and nourishes the skin.

How to use

Apply daily on face and body and massage thoroughly.

40 AED

GIFT SET

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11% OFFFeatured

Lotion, Skin Care, Tubes

New Light Lightening Cream with Zaban Extracts 300gm

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New Light Lightening Cream with Zaban Extracts 300gm

The benefits of NEW LIGHT Zaban Super-Fast Skin Brightening Cream: Body and hand cream enriched with Zaban & Bearberry Extracts. Acts as a Moisturizer and Protect against Weather Sensitive Skin It renews surface layers and eliminates dead cells through the combined action of natural extracts and salicylic acid. From the first application, the skin will be soft, smooth, and gently scented. The skin is supple and luminous, the complexion uniform and radiant. Hydrated, plumped, and smoothed, the skin regains its youth.

40 AED

8% OFFFeatured

Hair Care, Hair Food, Hair Oil

Sunny Isle Jamaican Black Castor Oil Pomade For Men 113ml

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Highlights:

Sunny Isle Jamaican Black Castor Oil Pomade For Men 113ml

Sunny Isle Jamaican Black Castor Oil Pomade for Men is a hair grooming product formulated with a blend of natural oils and beeswax, including authentic Jamaican Black Castor Oil. Designed for daily hair care, this pomade helps moisturize the scalp and condition the hair, supporting a well-groomed and polished look.

Key Features:

Formulated with Jamaican Black Castor Oil
Contains a blend of nutrient-rich natural oils and beeswax
Helps moisturize dry scalp
Conditions hair and helps reduce the appearance of breakage
Adds a natural-looking shine
No salt added
Suitable for all hair types

How to Use:
Apply a small amount to the scalp and hair. Style as desired.

60 AED

13% OFFFeatured

Face Cream, Skin Care, Tubes

Abbott Melalite Forte Cream 30gm

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Highlights:

Abbott Melalite Forte Cream 30gm

Melalite Forte Cream is a potent skin-lightening solution designed to reduce hyperpigmentation and dark spots. Formulated with hydroquinone, it effectively targets uneven skin tone, promoting a brighter and more radiant complexion. Ideal for those seeking to improve skin clarity and achieve a smoother, more even appearance.

35 AED

20% OFFFeatured

Conditioner, Hair Care

Cantu Guava Scalp Relief Conditioner 400ml

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Highlights:

Cantu Guava Scalp Relief Conditioner 400ml

Cantu’s Guava & Ginger Scalp Relief Conditioner is a rinse-out, moisturizing conditioner for the scalp and hair.

The unique blend of guava, ginger, apple cider vinegar, tea tree oil and menthol helps with dry and itchy scalp while moisturizing the hair strands.

The conditioner is enriched with rosemary and lavender to seal cuticles and maintain moisture and shine.

Without mineral oil, sulfates, parabens, silicones, phthalates, paraffin and propylene glycol.

Application:

Apply a generous amount to the ends of hair, working towards the roots. Massage into the scalp for ultimate relief. Rinse thoroughly with cool water.

40 AED

Creams, Skin Care, Spot Corrector

Pyary Turmeric Herbal Cream for Face and Neck 80gm

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Highlights:

Pyary Turmeric Herbal Cream for Face and Neck 80gm

Its an ayurvedic preparation, in its composition is unique in containing the active ingredients of Tumaric which is highly valued in the treatment of skin disorders

Turmeric is an effective antiseptic of nature and can be applied to sprains and wounds

It contains essential oil (Curcumin oil) and is an indespensible ingredient in certain medical preparations for skin

15 AED

11% OFFFeatured

Conditioner, Hair Care

ORS Olive Oil Curlshow Leave-In Conditioner Gel For Strength & Length

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Highlights:

ORS Olive Oil Curlshow Leave-In Conditioner Gel For Strength & Length

ORS Olive Oil Curlshow Leave-In Conditioner Gel Infused with Collagen & Avocado Oil For Strength & Length

To get a show-stopping wash-n-go in just one step, use our light-hold Leave-In Conditioner Gel made to nourish, condition, strengthen, and add shine to hair with medium-high porosity.

85 AED

15% OFFFeatured

Irish Gold with Carotene Extract Toning Formula 300ml

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Highlights:

Irish Gold with Carotene Extract Toning Formula 300ml

Natural carrot extracts are used in the composition to help erase scars and spots produced by ageing as well as sunburns. Carrot assist to keep skin healthy and clear by providing vitamin C and antioxidants, which aid to prevent wrinkles and remove blemishes and scars. The antioxidants in carrots also help to treat minor skin conditions such as pimples and mild acne, rashes. It assists by rebuilding skin tissue and giving UV protection. So glitzy and glam! The potency of this cream will astound you. It combines a brightening active ingredient with Carrot Oil for a more radiant complexion and lovely skin on a daily basis. Using Irish Gold with Carrot Extract on the body leaves the skin beautiful, shining, and silky with a fresh skin tone.

85 AED

11% OFFFeatured

Infini Clear Clarifying Cream Carrot Oil 300ml

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Highlights:

Infini Clear Clarifying Cream Carrot Oil 300ml

Infini Clear 3R Complex Cream is a moisturizing cream that helps to even out skin tone and reduce the appearance of dark spots and blemishes.

Infused with natural ingredients, including carrot oil, this cream helps to nourish and protect the skin.

This 300ml jar provides a generous supply of cream.

Suitable for all skin types, this cream can be used on the face and body.

40 AED

25% OFFFeatured

Double Dose Ultra Whitening Molato Salt Body Scrub Vitamin C Fast Action 580gm

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Highlights:

Double Dose Ultra Whitening Molato Salt Body Scrub Vitamin C Fast Action 580gm

Are you looking for an advanced body scrub that combines the polishing power of salt with the brightening benefits of Vitamin C for an instant glow? Discover Double Dose Molato Salt Body Scrub, expertly formulated with a fast-acting Vitamin C complex to effectively slough away impurities, fight dullness, and promote an even, glowing skin tone.

45 AED