Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Mask, Skin Care

Medicube Kojic Acid Turmeric Niacinamide Serum 30ml

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Medicube Kojic Acid Turmeric Niacinamide Serum 30ml

Introducing the medicube Kojic Acid Turmeric Niacinamide Serum 30 mL, a powerhouse formula created for dull, uneven skin. It supports clarity by helping fade the look of dark spots while boosting radiance for a naturally bright appearance. The silky, non-greasy texture absorbs quickly and brings an instant feeling of comfort.

125 AED

10% OFF

PrettyBe Massage Lotion Strawberry 1000ml

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PrettyBe Massage Lotion Strawberry 1000ml

45 AED

13% OFFFeatured

Carotone DSP 10 Brightening Cream, 330ml

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Carotone DSP 10 Brightening Cream, 330ml

Brighten up your skin complexion in just 3 weeks.

DSP 10- COLLAGEN FORMULA (Light and Natural).

Formula rich in B-Carotene to lighten your skin.

Provides protection against UV and sun rays.

Rich in collagen for younger skin.

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

35 AED

13% OFFFeatured

Skin Doctor Papaya Whitening Scrub For Face & Body 500gm

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Skin Doctor Papaya Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Papaya which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

8% OFFFeatured

Shower Gel, Skin Care, Tubes

Labidjanaise Exfoliating Shower Gel 500ml

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Labidjanaise Exfoliating Shower Gel 500ml

Labidjanaise Exfoliating Shower Gel 500ml .Shower Gel L’abidjanaise Scrubbing, Softening, Anti-bacterial.Good for dull skin and all kinds of skin, Foaming Shower Gel L’Abidjanaise is enriched with exfoliating and softening properties. The fine micro sphere contained in it, gently exfoliate dead cells from your skin while giving you a feeling of freshness and softness all day. USE: Apply directly on skin or use in bath, massage by circular movements and rinse well.

55 AED

8% OFFFeatured

Creams, Face Cream, Gift Sets, Skin Care, Spot Corrector

Golden Pearl Flawless Skin Beauty Pack

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Golden Pearl Flawless Skin Beauty Pack

Golden Pearl Flawless Skin Beauty Pack. The Golden Pearl Flawless Skin Beauty Pack is made with a combination of Salicylic Acid, Amino Acids, Whitening Agents, Licorice Roots Extract, Vitamin E and C. The internationally acclaimed formula effectively targets any freckles, dark spots and hyper pigmentation on the skin with continuous use. The Flawless Skin Beauty Pack is a Three Step Process that comes with the:

1. Golden Pearl Flawless Skin Face Wash

2. Golden Pearl Flawless Skin Serum

3. Golden Pearl Flawless Skin Cream

60 AED

15% OFFFeatured

Creams, Skin Care, Tubes

Fair & White Gold Revitalizing Brightening & Clarifying Fade Cream 50ml

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Fair & White Gold Revitalizing Brightening & Clarifying Fade Cream 50ml

Luxurious fading cream smoothest skin’s texture while lightening dark spots, leaving skin with a healthy luminous glow.

Fair & White Gold Revitalizing Fade Cream. Designed to nourish and rejuvenate, this luxurious cream is infused with the finest ingredients that penetrate deeply to bring out a luminous, even complexion. Whether you’re combating dark spots, age spots, or discoloration, our fade cream offers a powerful solution, leaving your skin looking clearer, brighter, and more youthful. Enjoy the confidence that comes from flawless, glowing skin every day.

55 AED

10% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Gluta Gold Carrot Fast Action Whitening Essential Oil for Face & Body 300ml

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Gluta Gold Carrot Fast Action Whitening Essential Oil for Face & Body 300ml

Experience professional skincare with Gluta Gold Carrot Fast Action Whitening Essential Oil, formulated for both face and body. This 300ml essential oil is designed to whiten and brighten skin, reduce dark spots, and provide anti-aging benefits. Enriched with carrot oil, vitamins E, C, and A, sweet almond oil, and jojoba oil, it helps moisturize, firm, and protect the skin. The oil also includes SPF 45 for sun protection and aims to deliver visible results within 7 days.

Highlights

Fast-acting whitening essential oil for face and body, 300ml volume
Enriched with carrot oil, vitamins E, C, and A, sweet almond oil, and jojoba oil
Helps to brighten skin, reduce dark spots, and diminish wrinkles
Provides moisturizing and firming benefits with SPF 45 sun protection

45 AED

13% OFFFeatured

Eveline Protective Hand Cream Raspberry Coriander 50ml

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Eveline Protective Hand Cream Raspberry Coriander 50ml

This hand cream is specially formulated for dry hands skin.
It intensely soothes and moisturizes the hands, deeply rejuvenates and nourishes the skin, and acts as a protective shield against harmful external factors.
It contains coriander extract which has antioxidant properties.
Extracted from Scandinavian berries that visibly smooth skin.
It contains allantoin, which treats irritation and moisturizes the skin, and shea butter, which speeds up the process of skin renewal.

The perfect cream to protect, nourish and moisturize your hands from Eleven.

65 AED

10% OFFFeatured

Body Gel, Serums, Skin Care

Pretty Cowry Soothing & Moisturizing Strawberry 99% Strawberry Moisturizing Gel 300ml

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Pretty Cowry Soothing & Moisturizing Strawberry 99% Strawberry Moisturizing Gel 300ml

Face and body gels are the best solution for people with sensitive skin . Water-based gels perfectly nourish the skin and quickly deliver the necessary substances.

Often people prefer to use one or another tool at a certain time of the year. In summer, when the pores are open and vulnerable to bacteria, the gel will be the best solution, and in winter, when the temperature around the body often changes – it’s warm in the house, it’s cold outside – avocado gel is ideal.

45 AED

PRODUCTS ON SALES

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7% OFFFeatured

Cleansers, Skin Care, Tonners

QEI+ Paris Privilege with Caviar Extract Facial Cleanser Toner 500ml

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QEI+ Paris Privilege with Caviar Extract Facial Cleanser Toner 500ml

In the brand PRIVILEGE, QEI+ has elaborated a cleansing and anti-bacterial lotion with Caviar Pearl. This lotion, riched with sea benefits and the best toning vegetal extracts, actively acts on every skin types. It helps to control the epidermis sebum excess. With its astringent complex, it tightens the pores of the skin and eliminate the dead cells. Its very special formula restores a pure, healthy skin and prepares it to receive the set of the toning products from PRIVILEGE range. Use day and night, on a cotton, apply the lotion on the face and on the neck. Wait the lotion to dry, before to apply on your skin, the PRIVILEGE products.

280 AED

14% OFF

Oils & Moisturizer, Serums, Skin Care

Cire D’abeille Beeswax Body Oil 50ml

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Cire D’abeille Beeswax Body Oil 50ml

Its innovative formula eliminates dead cells to refine and improve skin texture and illuminates your skin in just one step.This Body Oil is rich in fatty acid, nourish the skin barrier and makes the skin softer and more beautiful. Its Formula innovative repairs and gives a nice light complexion.

Direction of usage:

How to use: Always apply to a clean/dry skin, massaging in circles until the body lotion is completely absorbed. For body use, eep out of reach of children. For all skin type.

30 AED

4% OFFFeatured

Medicube PDRN Pink Peptide Serum 30ml

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Medicube PDRN Pink Peptide Serum 30ml

The MEDICUBE PDRN Pink Peptide Serum is a lightweight, fast-absorbing facial serum designed to boost skin hydration and refine its texture. It combines moisturizing and brightening ingredients to enhance the skin’s appearance, leaving it radiant and revitalized

115 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 6.03 Pure Dark Blond 100ml

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Bolony Hair Color Cream 6.03 Pure Dark Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

25% OFFFeatured

Sia Pinkish White Glow Beauty Soap

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Sia Pinkish White Glow Beauty Soap

Sia Beauty Soap is a luxurious skincare product that combines natural ingredients like Vitamin E, Avocado, and Jojoba extracts for a deep, nourishing experience. It not only cleanses but also deeply moisturizes and nourishes the skin, resulting in a radiant complexion. The soap’s unique formula regulates oil production, leaving the skin oil-free.

It prevents moisture loss, ensuring suppleness and a glowing complexion. Unlike other soaps, Sia Beauty Soap is free from harsh chemicals and ingredients. It is endorsed by a trusted beauty icon, ensuring its safety and effectiveness. Transform your skincare routine with Sia Beauty Soap for radiant, moisturized, and balanced skin.

15 AED

8% OFFFeatured

Hair Care, Hair Lotion

Doo Gro Triple Strength Anti Breakage Growth Lotion 350ml

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Doo Gro Triple Strength Anti Breakage Growth Lotion 350ml

Helps stop breakage and repairs weak, damaged hair. Its special blend of aloe vera, shea butter, vitamins, beeswax and herbal extracts moisturizes and detangles, while helping promote strong, healthy hair. Helps protect hair from the damaging effects of blow dryers, curling irons, and chemical treatments while leaving hair with a beautiful softness and natural shine. DOO GRO® Triple Strength Hair Lotion Anti-Breakage Formula can be used on all types of hair including color treated, relaxed and braided

Anti-Breakage Formula
Protects against breakage & mends split ends
Helps repair weak & damaged hair
Moisturizes & detangles
Aloe vera, shea butter, beeswax & herbal extract enriched
Helps reduce breakage allowing hair to grow longer

Directions: SHAKE WELL BEFORE USING. Use daily or as often as needed. Apply to palm of hand and massage through hair. Using a wide tooth comb, gently comb hair. Do not rinse out. Style as usual.

For best results, use the family of DOO GRO® Products.

60 AED

3% OFFFeatured

Lait Asian Secret AHA Strong Whitening Lotion 500ml

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Lait Asian Secret AHA Strong Whitening Lotion 500ml

Lait Asian Secret AHA Lotion is Hydroquinone free lotion specially formulated with these

Ingredients : kojic acid, Nicotinamide,Vitamin C, E, , Deionised water, Emulsifying water, stearic acid, cetostearyl alcohol, , mineral oil, silicone oil, vitamin B3 , perfume. to give your skin the best look and smooths.

Apply on clean skin after shower.

Apply all over your body, for quick results add serum or better still use together with the Serum, face cream and soap

195 AED

8% OFFFeatured

Conditioner, Hair Care

Pink Shea Butter Coconut Oil Leave-In Conditioner 355ml

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Pink Shea Butter Coconut Oil Leave-In Conditioner 355ml

Rich and creamy. Amazing glide.Glides easily through the hair. Detangling and styling made easy.

The moisturizing ingredients are proven to meet the needs of dry and thirsty hair.

The hair becomes supple and locks in moisture. Provides a beautiful shine.

This rich cream penetrates hair to moisturize, smooth, easily remove tangles and create natural curls.

How to use:

Apply to damp hair.

Use an appropriate amount for your hair type and thickness in your palms.

Rub your palms together to distribute the product from roots to tips.

For consistent, complete and even coverage, apply one section at a time.

Use a detangling brush with wide teeth or flexible bristles to gently detangle hair.

60 AED

25% OFFFeatured

Ujooba Acne Clenser Soap 85gm

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Ujooba Acne Clenser Soap 85gm

🌞 UV Protection Shield: Ujooba Acne Cleanser Soap goes beyond traditional cleansing by offering a protective shield against toxic UV rays. Shield your skin from the harmful effects of the sun, ensuring it stays safeguarded while undergoing an acne-fighting regimen.

🚫 Antibacterial Powerhouse: Formulated with potent antibacterial agents, this soap works actively to combat acne-causing bacteria. Bid farewell to blemishes as Ujooba Acne Cleanser Soap helps prevent breakouts, promoting clearer and healthier-looking skin.

🔧 Skin Repair and Renewal: Ujooba’s Acne Cleanser Soap is not just about prevention; it’s about skin repair and renewal. The soap’s unique blend aids in healing and rejuvenating the skin, diminishing the appearance of acne scars and promoting a smoother complexion.

🍃 Botanical Bliss for Gentle Cleansing: Enriched with botanical extracts, our acne cleanser soap provides a gentle yet effective cleanse. These natural elements contribute to nourishing and rejuvenating your skin, leaving it refreshed and revitalized after each use.

💧 Hydration Infusion for Supple Skin: Ujooba Acne Cleanser Soap ensures your skin stays moisturized and supple. The soap’s hydrating properties contribute to maintaining your skin’s natural moisture balance, leaving it feeling revitalized and luxuriously smooth.

15 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Ubtan Cream Natural Skin Brightening & Tan Removal Mask

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Biocos Ubtan Cream Natural Skin Brightening & Tan Removal Mask

Brightens Skin Tone: Regular use of BIOCOS Ubtan Cream with turmeric and saffron helps lighten tan and even out skin tone for a glowing complexion.
Exfoliates Dead Skin Cells: Gram flour and red lentil powder gently exfoliate, removing dead skin cells and impurities to reveal smoother, fresher skin.
Hydrates & Moisturizes: Olive oil and honey deeply nourish the skin, providing long-lasting hydration while keeping the skin soft and smooth.
Reduces Acne & Pigmentation: Neem extract and turmeric fight acne, reduce blemishes, and diminish dark spots, leaving your skin clearer and more even-toned.
Natural & Safe Ingredients: With natural ingredients like rose water, sandalwood powder, and milk cream, BIOCOS Ubtan Cream is free from parabens and artificial fragrances, ensuring safe skincare.

30 AED

GIFT SET

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13% OFFFeatured

Lotion, Skin Care

A Bonne Miracle Spa Milk Lotion with Lycopene Tomato Extract 200ml

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A Bonne Miracle Spa Milk Lotion with Lycopene Tomato Extract 200ml

An innovative formula of concentration Milky Lotion, enriched with Lycopene Tomato Extract and skin nutrients form natural essences, including UV protection for lightening, clear and smooth skin with a healthy glow. Its light texture is fast-absorbing and non-greasy.

* Milk Protein moisturizes skin, rendering it irresistibly soft, smooth and supple.

* Nanowhite Glutathione reduces dark spots and slows down pigmentation; lightens skin tone naturally.

* Kojic prevents melanin formation, conditions skin so that freckles and dark spots gradually fade away, revealing

clearer skin.

* Tomato Extract is rich with Lycopene, which fights free radicals, prevents wrinkles, keeping skin soft and smooth.

✔ 3X Whitening Firming Skin

Direction: Apply Abonne Miracle Spa Milk UV Whitening Lotion all over the body. Sin will become radiant and its tone will be naturally lightened after daily use.

35 AED

10% OFFFeatured

Face Cream, Skin Care, Spot Corrector

LAMIA Beauty Cream Pack of 6

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LAMIA Beauty Cream Pack of 6

Goodbye to aged and dark skin
LAMIA Beauty Cream is for you to keep glowing and look young. This cream has a 3 day guaranteed beauty formula with Active Care for Dark Skin. It is safe for the skin as it contains no harmful ingredients. One of its prominent features is it contains SPF 30 which provides good protection against harmful UV rays and therefore can reduce the risk of developing not just skin cancer, but premature skin aging, and pigmentation as well so that you look young and fresh throughout.

90 AED

Creams, Oils & Moisturizer, Skin Care

American Dream Papaya Butter Cream 500ml

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American Dream Papaya Butter Cream 500ml

American Dream Papaya Butter Body Cream with papaya extract, shea butter and vitamin E.

A brightening formula with natural exfoliants to leave your skin more radiant. Soothes and cleanses to prevent acne, blemishes and stretch marks.

Leaves skin radiant, revitalized and radiant.

Instructions for use: Apply daily to cleansed skin, can be used all over the body.

Containing revitalising Papaya extract for brighter, more radiant skin. This tropical formula smooths out blemishes and marks to leave skin soft, supple and with an even tone. Also contains Shea Butter and Vitamin E to help reduce stretch marks, fine lines and wrinkles.

55 AED

25% OFFFeatured

Vitamin White Carrot Serum with Carrot Oil 50ml

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Highlights:

Vitamin White Carrot Serum with Carrot Oil 50ml

Vitamin White Body Serum, with carrot oil, is a nourishing and anti-impurity complex. It soothes and relieves dry skin, providing great comfort; and thanks to its antibacterial and anti-inflammatory properties, it is also recommended as a treatment for certain skin problems such as acne.

30 AED

8% OFF

Oils & Moisturizer, Skin Care

Prettybe Massage Oil Lavender 1000ml

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Prettybe Massage Oil Lavender 1000ml

55 AED

10% OFFFeatured

Conditioner, Hair Care

Queeny Cazara Rosemary Mint Hair & Scalp Strengthening Conditioner

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Queeny Cazara Rosemary Mint Hair & Scalp Strengthening Conditioner

Queeny Cazara Rosemary & Mint Strengthening Conditioner is designed to deeply nourish and fortify hair strands, giving them the strength and resilience they need to grow healthier and stronger. Infused with the powerful properties of rosemary and mint, this conditioner works to reduce breakage while soothing and refreshing the scalp.

Rosemary enhances hair resilience, helping to improve the overall health of each strand, while mint provides a cooling sensation that alleviates any irritation, leaving your scalp feeling revitalized. The result is smoother, shinier, and more manageable hair that radiates strength and vitality.

Key Features:

Deep Nourishment: Infused with rosemary and mint to nourish and hydrate hair strands.
Strengthens & Fortifies: Reduces breakage and enhances hair resilience for healthier hair.
Soothes & Refreshes: Mint cools and comforts the scalp, alleviating irritation.
Smoothes & Adds Shine: Leaves hair feeling soft, shiny, and more manageable.
Promotes Healthy Growth: Supports hair growth by nourishing the scalp and strands.

How to Use:

After shampooing with Queeny Cazara Rosemary & Mint Strengthening Shampoo, apply a generous amount of the conditioner to damp hair, focusing on the lengths and ends. Leave it on for 2-3 minutes, then rinse thoroughly. For optimal results, use regularly in your hair care routine.

45 AED

11% OFFFeatured

ActiveX Aloe Vera & Vanilla Body Lotion 700ml

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ActiveX Aloe Vera & Vanilla Body Lotion 700ml

Nourish and soothe your skin with Activex Body Lotion infused with Aloe Vera & Vanilla. This rich, hydrating formula helps calm irritated skin while providing long-lasting moisture. The natural aloe vera extract works to refresh and repair, while vanilla adds antioxidant protection and a gentle, comforting fragrance. Perfect for daily use, leaving your skin soft, smooth, and delicately scented.

Highlights

Hydrating & Soothing
Antioxidant Protection
Long-Lasting Moisture
Gentle Fragrance

40 AED

Eau De Toilette, Fragrances

Enchanteur Enticing 100ml EDT for Women

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Enchanteur Enticing 100ml EDT for Women

38 AED

14% OFFFeatured

Creams, Skin Care, Tubes

Neoprosone Limon Brightening Gel 30gm

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Neoprosone Limon Brightening Gel 30gm

Neoprosone Limon Brightening Gel 30g Formulated with a light refreshing Citrus scent, Neoprosone Lim n Gel reduces appearance of dark brown spots, evening out skin tone. Brightens and smoothes dull skin. Directions: Apply directly on dark brown spots to dry, cleansed skin, preferably at night.

30 AED

7% OFFFeatured

Feminine Care, Personal Care

Fruit Of The Wokali Intimate Wash With Chamomile, Cranberry And Cornflower Extract, Sensitive Antibacterial Formula 220ml

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Fruit Of The Wokali Intimate Wash With Chamomile, Cranberry And Cornflower Extract, Sensitive Antibacterial Formula 220ml

Fruit of the Wokali Fresh Wash Intimate Skin Care Intimate Wash Sensitive Formula with Antibacterial Chamomile Extract Fresh and Gentle, this soothing formula with probiotic complex is enriched with cranberry and cornflower extracts, known for their healing and moisturizing properties to keep your intimate skin in perfect condition. Our pH balanced wash is specially designed with a 12-hour soothing formula that works with your body to help maintain a healthy pH balance, while giving you a longer-lasting feeling of freshness. Dermatologically tested and Gynecologically tested by experts. Hypoallergenic, soap-free, and paraben-free, so there are no complications, just lots of love and care. Rinse well with warm water

65 AED