Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Yong Chin Cucumber Herbal Soap 100gm

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Yong Chin Cucumber Herbal Soap 100gm

YC Cucumber Herbal Soap contains natural cucumber extract to effectively whiten and brighten the skin. It helps eliminate dead skin cells, dirt, and residue, revealing youthful and clean skin.

15 AED

20% OFFFeatured

Yoko Gold Salt Body Scrub Carrot + Milk 350g

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Yoko Gold Salt Body Scrub Carrot + Milk 350g

Yoko spa salt scrub, carrot formula mixed with 10 times concentrated Hokkaido milk, rich in vitamin C and vitamin B3 for beautiful, bright skin. Comes with micro salt scrub and walnut scrub. Helps gently exfoliate old skin cells. Revitalizes dark and damaged skin Reveal new, smooth skin Looks bright, smooth and smooth from the first time you use it.

Hokkaido milk 10x combines the power of Hokkaido milk 10 times from the normal formula. Make your skin smooth and soft like soaking in milk.
Carrot Oil adds moisture to dry skin.
Vitamin C & E help brighten, smooth, and reduce the appearance of premature wrinkles.
Walnut Scrub 100% natural helps gently exfoliate the skin.

How to use : Pour a small amount of salt onto wet skin. Then gently scrub the skin all over. Leave it for 3 minutes and then rinse with clean water. Should be given 1-2 times a week to keep the skin clean and bright

20 AED

5% OFFFeatured

Anua Peach 70% Niacinamide Serum 30ml

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Anua Peach 70% Niacinamide Serum 30ml

Your skin will feel peachy after using this serum blended with 70% peach fruit extract and 5% niacinamide to even out skin tone. The serum promotes clear and smooth skin by clarifying pores with Peach Yogurt Complex (containing peach flower extract and betaine salicylate). It moisturizes and nourishes skin with Vitamin B12 and hyaluronic acids.

95 AED

9% OFFFeatured

EOS Shea Better Body Lotion Vanilla Cashmere 473ml

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EOS Shea Better Body Lotion Vanilla Cashmere 473ml

The EOS Shea Better Body Lotion in Vanilla Cashmere is a luxurious moisturizer that combines deep hydration with a warm, inviting scent.

Formulated with nourishing shea butter and other natural oils, this lotion provides 24-hour moisture, leaving your skin soft and smooth.

The delightful vanilla cashmere fragrance adds a cozy touch, making it perfect for daily use.

Its lightweight, non-greasy formula absorbs quickly, ensuring your skin feels comfortable and nourished without any residue.

Moisturizes and softens the skin.
Soothing for dry skin.
Made with 7-nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
hypoallergenic.
Made for sensitive skin.
not tested on animals.
Vegan.

150 AED

10% OFFFeatured

Creams, Moisturizers, Skin Care

B.B. Clear 5 In 1 Lightening Care Cream 320ml

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B.B. Clear 5 In 1 Lightening Care Cream 320ml

BB clear- Moisturizing clarifying body cream combines plant-based de-pigmenting agents with the exfoliating effectiveness of fruit acids. Helps repair spots and sun damage on the skin, giving it a radiant, rejuvenated appearance. BB Clear CREAM brightens and revitalizes your skin, making it smooth and silky.

45 AED

14% OFFFeatured

Dove Body Love Intense Care Body Lotion 400ml

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Dove Body Love Intense Care Body Lotion 400ml

Give your body the same care you give your face with Dove Body Love Intense Care Body Lotion.
Formulated with 22% Barrier Restoring Complex, Panthenol, and plant-based Glycerin, it provides 48-hour deep moisturization while helping to protect and strengthen very dry skin from the very first use.

This rich, non-greasy lotion supports your skin’s natural ceramide production to restore and maintain moisture balance, leaving it soft, supple, and healthy-looking in just 7 days.

Key Benefits:

48-hour intense hydration for very dry skin
Strengthens and restores the skin barrier with Panthenol
Enriched with plant-based Glycerin to lock in moisture
Boosts natural ceramide production for long-lasting smoothness
Dermatologically tested and suitable for daily use

Feel the Dove difference — deep nourishment, soft skin, and lasting body love.

30 AED

13% OFFFeatured

Caretone Lightening Body Cream 260gm

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Highlights:

Caretone Lightening Body Cream 260gm

Caretone is a lightening and unifying cream specially designed for black and mixed skin.

A true innovation in the field of lighteners, CARETONE brightens the complexion while preventing the appearance of new pigmentary spots on the skin.

Original Product

35 AED

25% OFFFeatured

Double Dose Ultra Whitening Molato Glow Face & Body Serum 100ml

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Highlights:

Double Dose Ultra Whitening Molato Glow Face & Body Serum 100ml

Product Features:

Brightens and helps improve the appearance of skin tone
Moisturizes and helps maintain soft, smooth skin
Enriched with botanical and fruit-inspired ingredients
With Vitamin C and natural-inspired skincare ingredients
Helps leave skin looking fresh, smooth and radiant
Suitable for face and body
Easy-to-apply, fast-absorbing formula
Ideal for everyday skincare routines

45 AED

13% OFFFeatured

Skin Doctor Shea Butter Whitening Scrub For Face & Body 500gm

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Highlights:

Skin Doctor Shea Butter Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Shea Butter which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

11% OFFFeatured

Pastil Body Lotion Rose 480ml

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Pastil Body Lotion Rose 480ml

40 AED

PRODUCTS ON SALES

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22% OFFFeatured

Skin Care, Sunscreen

Sunshine Naturals Sunshine Naturals Kojic Acid Sunscreen Cream SPF 50 – 80gm

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Sunshine Naturals Sunshine Naturals Kojic Acid Sunscreen Cream SPF 50 – 80gm

Sunshine Naturals SPF 50 Sunscreen Cream provides effective protection against the sun’s harmful rays and helps prevent burns and skin damage caused by prolonged exposure to the sun. It contains kojic acid, which works to lighten and unify skin tone, and also helps prevent the appearance of dark spots and reduce their appearance.

Benefits and features:

SPF 50 provides effective protection against UVA and UVB sun rays.
It contains kojic acid, which works to lighten and unify skin tone.
It helps prevent the appearance of dark spots and reduce their appearance on the skin.
Its formula is waterproof, making it suitable for use while swimming or sweating.
Its formula is light and non-greasy, suitable for all skin types.
In addition to sun protection, it also helps prevent skin damage caused by pollution and environmental aggressors.

How to use:

Before exposure to the sun, apply a generous amount of cream to the face, neck and any other area exposed to the sun.

Gently massage the cream until it is completely absorbed by the skin.

Reapply the cream regularly every two hours or after swimming or heavy sweating.

35 AED

13% OFFFeatured

Pretty Be-5in1 Exfoliating Scrub Milk 240ml

Face Wash, Scrubs, Skin Care

Pretty Be-5in1 Exfoliating Scrub Milk 240ml

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Highlights:

PrettyBe Moisturising and Nourishing Shea Butter Lotion 550ml

35 AED

8% OFFFeatured

Luster’s Pink Super Hydrate & Shine Masque 326ml

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Highlights:

Luster’s Pink Super Hydrate & Shine Masque 326ml

Rich and creamy.

Provides incredible care that you can see and feel from the first application.

Moisturizes, gives shine and suppleness.

Makes untangling easier.

Contains an excellent blend of botanical moisturizers, plant extracts and vitamins.

Ideal for all hair types and styles including natural, thermally styled and chemically treated hair.

HOW TO USE:

1.Apply generously to damp, freshly washed hair.

2.Cover the hair with a plastic cap.

Leave on for 15-30 minutes.

4.Rinse thoroughly and towel dry. Apply leave-in conditioner and detangle hair.

5.Use a heat cap or hairdryer (on warm setting) for deep penetration and best results.

55 AED

6% OFFFeatured

Tree Hut Tropical Mango Shea Sugar Scrub 510gm

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Highlights:

Tree Hut Tropical Mango Shea Sugar Scrub 510gm

Tree Hut Shea Sugar Scrub in Tropical Mango is a premium deep moisturizer that wonderfully softens and smooths dry, cracked skin. It contains 100% pure natural shea butter, safflower seed oil, avocado oil, sweet almond oil, macadamia seed oil, and orange oil, which are amazing skin conditioners that prevent dryness and provide your skin with a refined healthy glow. The mango puree in the scrub is a quality moisturizer that softens and smooths the skin with an ideal fragrance for the senses. This product is paraben-free and made in the USA by a world-class professional cosmetics team.

Highlights

100% pure natural shea butter
Premium deep moisturizer
Softens and smooths dry cracked skin
Contains safflower seed oil, avocado oil, sweet almond oil, macadamia seed oil, and orange oil
Prevents dryness and provides a healthy glow
Mango puree for softening and smoothing skin
Paraben-free
Made in the USA
Ideal fragrance for the senses
Suitable for dry skin

80 AED

10% OFFFeatured

Pretty Cowry Face Scrub Cream Carrot, 500ml

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Pretty Cowry Face Scrub Cream Carrot, 500ml

45 AED

11% OFFFeatured

Eye & Lip Care, Skin Care

Vaseline Aloe Soothing Jelly After Sun Moisturiser 450ml

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Vaseline Aloe Soothing Jelly After Sun Moisturiser 450ml

40 AED

7% OFFFeatured

Hair Care, Hair Treatment

Skin Doctor Collagen Hair Treatment Cream 1500ml

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Highlights:

Skin Doctor Collagen Hair Treatment Cream 1500ml

Skin Doctor Collagen Hair Treatment Cream helps seal split ends, smoothens and protects the dry and damaged hair from environmental elements and chemical treatments.

Apply generous amount of cream on wet hair strands, concentrating more on the ends and leave for 3-5 minutes then rinse well with water.

65 AED

13% OFFFeatured

Mekako Prestige 15Plus Whitening Serum 120ml

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Highlights:

Mekako Prestige 15Plus – Whitening Serum 120 ml

Exclusive formulation to lighten freckles and dark spots of the skin.

Blended with COLLAGEN (elastifying), it promotes youthful and radiant complexion.

65 AED

7% OFFFeatured

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Apple 5 Liter

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Highlights:

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Apple 5 Liter

Silky Cool’s professional 5L shampoos are specially formulated to gently cleanse the hair and scalp while nourishing strands with enriching natural extracts. Ideal for salon use or everyday family care, each variant is infused with a targeted ingredient to support healthy, beautiful hair.

Key Benefits:

Cleanses without stripping natural moisture
Promotes smooth, shiny, easy-to-manage hair
Helps reduce hair breakage.
Safe for daily use and suitable for all hair types
Available in a range of variants tailored to different hair needs
Convenient 5L pump packaging for professional or bulk us

65 AED

17% OFFFeatured

Skin Care, Spot Corrector

Active White Clarifying Corrective Cream with Honey 38gm

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Highlights:

Active White Clarifying Corrective Cream with Honey 38gm

The Active White corrective cream moisturizes, helps fade dark spots (elbows, knuckles, armpits). Used daily, the complexion regains radiance and harmony. In addition, thanks to the properties of honey extracts, the skin is better protected and smoother.

Product benefits

Hydrates and clarifies the skin

Harmonizes the complexion

Softens and protects the skin.

How to use

Apply to clean, dry skin, preferably after showering or bathing. Rinse hands well after application. In case of contact with eyes, rinse them immediately.

The use of the product should not exceed 15 days. Let the skin rest for 2 weeks between each routine.

25 AED

GIFT SET

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20% OFF

Skin Care, Spot Corrector

Pretty White Dark Spot Remover 25ml

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Highlights:

Pretty White Dark Spot Remover 25ml

Concentrated corrective treatment for the most difficult spots: hands, feet, elbows, phalanges Reduces and prevents skin imperfections

Fast and effective action

Evens complexion, spots quickly faded

20 AED

13% OFFFeatured

Fruit Of The Wokali Sunscreen SPF60 Sensitive Skin 100ml

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Fruit Of The Wokali Sunscreen SPF90 Sensitive Skin 100ml

Fruit of the wokali sunscreen cream SPF90 for sun-sensitive and tanned skin. The balanced UVA/UVB filter system protects skin immediately and reliably against sunburn and premature skin aging caused by sunlight. It prevents the appearance of pigmentation spots, guarantees long-lasting protection of skin cells, and intensely moisturizes.

35 AED

33% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Sandal Whitening Beauty Cream 30gm

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Highlights:

Sandal Whitening Beauty Cream 30gm

Sandal Beauty Cream contains nothing but only natural ingredients to replenish your skin and give your face a rejuvenating vital glow. It looks after your dark spots, fine lines, and wrinkles.

Has longer lasting impact on your skin
Superb healing agent for dry, flaky, rough sun-damaged skin,
It is 100% safe to use as it has no side effects
Made from all-natural herbs like sandalwood
It keeps your skin moisturized and hydrated throughout the day and night with a very small amount.

How to use sandal cream

Wash your face with lukewarm water
Apply some sandal whitening cream on your skin
Lightly Massage the skin until absorbed In Your Skin
Using sandal whitening cream twice a day Gives You Better Results. High-Quality Natural And Botanical Ingredients
Use frequently for great results
From Moisture Loss And Makes Your Skin Smoother And Glower.

20 AED

4% OFFFeatured

Tocobo Bifida Biome Essence 50ml

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Highlights:

Tocobo Bifida Biome Essence 50ml

A hydrating, plumping and brightening essence.

Formulated to hydrate and regenerate skin, the microbiome-friendly Bifida Biome Essence from TOCOBO encourages strong and healthy skin while plumping and brightening your complexion at the same time. With a thin and lightweight texture, this formula relies on 45% bifida biome to soothe skin sensitivities as well as key probiotics to improve skin’s elasticity and add in much-needed hydration. Working in sync, these effective ingredients help to reinforce the skin barrier and protect your skin from any environmental damage – which is often the main cause of skin concerns like redness, breakouts, wrinkles and dryness. Win-win!

125 AED

17% OFFFeatured

Ujooba Black Peel Off Mask 150ml

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Highlights:

Ujooba Black Peel Off Mask 150ml

Indulge in a spa-like experience with the UJOOBA Peel Off Mask in a generously sized tube And Jar. Ideal for regular skincare routines, this mask detoxifies and refreshes your skin while delivering long-lasting hydration and radiance.

Benefits:

Effectively removes impurities and dead skin cells.
Enhances collagen production, improving skin elasticity.
Tightens pores for a smoother, more refined texture.
Ideal for multiple uses, perfect for long-term skin care.
Softens and revitalizes your skin, leaving it glowing.

25 AED

22% OFFFeatured

Rich & Pure Lightening Cream 275ml

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Highlights:

Rich & Pure Lightening Cream 275ml

This clarifying cream, infused with potent ingredients, helps to clarify and brighten dull skin while promoting a smooth and even complexion. With a generous 275ml/9.3oz bottle, experience double the active formula for maximum results. Perfect for a brighter, more radiant you!

35 AED

14% OFFFeatured

Bar Soap, Creams, Skin Care, Spot Corrector

BERG White Miracle Beauty Cream with Soap

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Highlights:

BERG White Miracle Beauty Cream with Soap

BERG White Miracle Beauty Cream, combined with its Beauty Soap, delivers a complete skincare solution. The soap gently cleanses impurities, acne marks, and excess oil, while the cream works to lighten skin tone, reduce dark spots, freckles, and blemishes, and protect with SPF 30. Together, they promote a white, youthful, and radiant complexion with visible results in just 5 days.

Key Benefits:

Lightens and brightens skin tone
Reduces freckles, blemishes, and acne marks
Soap cleanses impurities and refreshes skin
Cream provides SPF 30 protection
Leaves skin soft, smooth, and glowing

30 AED

20% OFFFeatured

Trimay Lipodipeptide Cera Coq10 Volume Lift Cream 50ml

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Highlights:

Trimay Lipodipeptide Cera Coq10 Volume Lift Cream 50ml

This lightweight daily moisturizer helps support skin hydration and improve the appearance of skin texture. Its blend of key ingredients is selected to assist with maintaining moisture and promoting a smoother, more refined look.

Key Benefits:

Supports skin hydration and the look of elasticity.
Helps improve the appearance of smoothnessand suppleness.
Lightweight texture, suitable for everyday use.

Key Ingredients:

Lipopeptides:Peptides that help support the skin’s natural processes.
Ceramides:Help maintain the skin’s moisture barrier.
Coenzyme Q10:An antioxidant that supports protection from environmental stressors.
Hyaluronic Acid:Known for its ability to retain moisture.
Shea Oil:A nourishing oil rich in fatty acids.
Centella Asiatica Extract:A plant-derived ingredient traditionally used to help soothe the skin.

How to Use: Apply a small amount to clean, dry skin in the morning and and evening. Gently massage until fully absorbed. Suitable for most skin types.

120 AED

29% OFFFeatured

Alattar Cracked Heel Cream with Chamomile & Shea Butter 100ml

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Highlights:

Alattar Cracked Heel Cream with Chamomile & Shea Butter 100ml

Cracked foot treatment cream from Al-Attar is used to soothe and moisturize dry and cracked skin in the foot area. The cream contains compounds that moisturize dry and cracked skin, such as glycerin, almond oil, and vitamin E. These compounds work to improve the skin’s natural moisture barrier and reduce water loss.

Benefits and features:

This cream contains moisturizing ingredients that penetrate deeply into the skin.
Helps restore moisture and hydration to dry, cracked heels.
Regular use can improve the overall condition of your skin leaving it softer and more supple.
The moisturizing properties of cracked heel cream help soften and soothe rough patches of skin on the heels.
This cream can gradually reduce the hardness and thickness of the affected areas.
It contains ingredients that help remove dead skin cells and promote healing by exfoliating damaged layers.
Heel cracks can be painful and uncomfortable, especially when walking or standing for long periods.
Cracked heel cream can provide relief by soothing the skin, reducing inflammation, and relieving any discomfort associated with cracked heels.
Using cracked heel cream regularly can help prevent future cracks.
The moisturizing and protective barrier created by the cream helps keep the skin on your heels hydrated, supple and less prone to cracking.

How to use:

Clean the feet well and dry them gently.

Apply an appropriate amount of crack treatment cream on the cracked and dry areas.

Gently massage the cream until it is completely absorbed.

Use the cream regularly for best results.

Warnings:

keep away from the reach of the children.

Wash your eyes well in case of contact.

Discontinue use in case of irritation.

25 AED

13% OFFFeatured

Cocoa Glow Supreme Brightening Serum 50ml

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Highlights:

Cocoa Glow Supreme Brightening Serum 50ml

Lightening Strength: Gentle Radiance – Deeply moisturizing for dry skin

Cocoa Glow Supreme Brightening Serum combines Cocoa Butter, Tamarind Seed Extract, Mulberry Root Extract, and Vitamin C in a concentrated, lightweight, fast-absorbing serum formulated to help visibly brighten skin and improve the appearance of uneven skin tone. Designed for dry and normal skin, it absorbs quickly without leaving a sticky or greasy residue, making it the perfect addition to your daily skincare routine.

Enriched with hydrating and antioxidant-rich ingredients, it helps improve the appearance of dullness and discoloration while supporting smoother, healthier-looking skin. With continued use, skin appears visibly brighter, softer, more even-toned, and naturally radiant.

130 AED