Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Medix 5.5 Hyaluronic + Bulgarian Rose Moisturizer 444ml

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Medix 5.5 Hyaluronic + Bulgarian Rose Moisturizer 444ml

Medix 5.5 Hyaluronic + Bulgarian Rose Moisturizer 444ml (15oz) Experience the ultimate hydration and nourishment with Medix 5.5 Hyaluronic + Bulgarian Rose Moisturizer. This luxurious moisturizer is designed to deeply hydrate, smooth, and rejuvenate your skin, leaving it feeling soft and radiant.

120 AED

Creams, Moisturizers, Skin Care

Enchanteur Moisturizing Cream Cocoa Sensuelle 200ml

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Enchanteur Moisturizing Cream Cocoa Sensuelle 200ml

Treat your skin with soft and creamy Enchanteur Nourishing Soft Moisturizing Cream; that gives you instantly smooth skin that is irresistible to touch.

20 AED

6% OFFFeatured

Eveline Botanic Expert Ultra-Nourishing Body Oil in Lotion 350ml

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Eveline Botanic Expert Ultra-Nourishing Body Oil in Lotion 350ml

Your skin is dry and lacks elasticity? This oil lotion from Eveline is your perfect choice.

It gives your skin an unmatched glow with its formula rich in antioxidants and 5 natural oils.

Stimulates the regeneration of skin cells.
Enriched with rose, macadamia, argan, marula and kukui oils.
Restores skin vitality and softness.
Suitable for dry and flabby skin.
Improves skin tone.
Non-sticky and fast-absorbing formula.

Ingredients:

AQUA (WATER), CETEARYL ALCOHOL, PARAFFINUM LIQUIDUM GLYCERIN, CETEARETH-20, PETROLATUM, ISOPROPYL MYRISTATE, ARGANIA SPINOSA KERNEL OIL, THEOBROMA CACAO SEED BUTTER, MACADAMIA TERNIFOLIA SEED OIL, KRAMERIA TRIANDRA ROOT EXTRACT, DIMETHICONE, SCLEROCARYA BIRREA SEED OIL, ROSA DAMASCENA FLOWER OIL, TOCOPHERYL ACETATE, PANTHENOL, SODIUM HYALURONATE, ALEURITES MOLUCCANA SEED OIL, OLUS OIL, ROSE GALLICA FLOWER EXTRACT, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, TRIETHANOLAMINE, PROPYLENE GLYCOL, PHENOXYETHANOL, DMDM HYDANTOIN, TOCOPHEROL, METHYLPARABEN, ETHYLPARABEN, DISODIUM, EDTA, POTASSIUM SORBATE, SORBIC ACID, PROPYLPARABEN, PARFUM (FRAGRANCE), LIMONENE.

75 AED

15% OFFFeatured

Medix 5.5 Vitamin C Serum with Glycolic Acid, Ferulic Acid and Lactic Acid. Skin Brightening Serum 52ml

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Medix 5.5 Vitamin C Serum with Glycolic Acid, Ferulic Acid and Lactic Acid. Skin Brightening Serum 52ml

Vitamin C Anti-Aging is a potent serum that targets skin tones Potent ingredients work synergistically for effective absorption into skin. Highly advanced Vitamin C facial serum will instantly feel hydrating and therapeutic on your skin. Intensely restorative, this facial serum promotes a firmer looking complexion. Ferulic Acid supports a luminous, youthful radiance that target imperfections for a more uniform looking skin tone.

85 AED

17% OFFFeatured

Washami Milk Moisturizing Face & Body Cream 380ml

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Washami Milk Moisturizing Face & Body Cream 380ml

The Milk Moisturizing Face & Body Cream is a rich, gentle formula designed to provide deep hydration and nourishment using 100% natural milk extract. Milk is known for its skin-softening properties and is packed with vitamins and nutrients that support a healthy, glowing complexion.

Perfect for everyday use, this lightweight cream absorbs quickly into the skin, making it ideal for both the face and body. It helps soothe dryness, improve skin tone, and restore elasticity without feeling greasy. Suitable for all skin types, especially dry and sensitive skin, it delivers radiant, well-moisturized skin with every application.

Highlights

Milk-Enriched Formula: Contains natural milk extract to deeply nourish and soften the skin.
Long-Lasting Hydration: Helps retain moisture and improve skin elasticity throughout the day.
100% Natural Ingredients: Free from parabens and harsh chemicals – gentle on all skin types.
Non-Greasy Texture: Smooth and fast-absorbing cream, perfect for daily face and body use.
Brightens and Revitalizes: Leaves your skin soft, radiant, and healthy-looking with regular use.

25 AED

8% OFFFeatured

Purec Egyptian Magic Whitening Gold Lotion 14Days 300ml

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Purec Egyptian Magic Whitening Gold Lotion 14Days 300ml

The best quality whitening lotion that helps in facial treatments like blemish, burns, age spots and pimples defense with Egg Yolk & L-Glutathione. It gives a tinted overall whitening and firming of the face and body within 14 days of use.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

25% OFFFeatured

Body Gel, Creams, Skin Care

ActiveX Aloe Vera Moisturizing Gel Hydrating & Brightening Face & Body Gel 300ml

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ActiveX Aloe Vera Moisturizing Gel Hydrating & Brightening Face & Body Gel 300ml

Experience intense hydration with Activex Aloe Vera Moisturizing Gel, enriched with natural Aloe Vera extract known for its soothing, moisturizing, and skin-repairing properties. Perfect for daily use on face & body, this lightweight gel absorbs quickly without leaving any sticky residue.

Highlights

Deep Hydration – Locks moisture into the skin for long-lasting softness
Aloe Vera Enriched – Helps soothe irritation & dryness
Brightening Effect – Improves skin freshness & glow
Fast Absorbing Formula – Non-greasy & lightweight
Multi-Use – Suitable for face, body, and hands

30 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Parley Nomarks Anti-Marks Cream With Fruit Extracts 25gm

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Parley Nomarks Anti-Marks Cream With Fruit Extracts 25gm

Parley Nomarks Anti-Marks Cream Tube Lower the Melanin & Whiten the Skin Triple Action: Pimples Freckles Dark Circles For international customers look for product description below. Parley Nomarks – Anti Marks..

30 AED

17% OFFFeatured

Skin Care, Spot Corrector

Stillmans Skin Bleach Cream 28gm

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Highlights:

Stillmans Skin Bleach Cream 28gm

It’s natural ingredient helps to brighten up the skinIts bleaching property removes dead skin cellsMoisture improves the skin quality

Highlights

It’s natural ingredient helps to brighten up the skin
Its bleaching property removes dead skin cells
Moisture improves the skin quality

25 AED

3% OFFFeatured

Q7 Paris Carrot HCaste Intense Skin Lightening Complex Lotion 300ml

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Highlights:

Q7 Paris Carrot HCaste Intense Skin Lightening Complex Lotion 300ml

With its improved skin-lightening complex, this carrot-intense lotion helps:

Visibly reduces breakouts, stretch marks, redness.
Improved skin lightening complex for diverse skin concerns. Highly effective.
Formulated for all skin types. Prevents dryness, lightens dark spots.
Fades acne scars, regulates melanin production. Locks in moisture.
Blend of emollients, botanical extracts, carrot oil. For firm, radiant skin.

195 AED

PRODUCTS ON SALES

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25% OFFFeatured

Scrubs, Skin Care

Yoko Aloe Snail Brightening Salt Scrub 300g

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Yoko Aloe Snail Brightening Salt Scrub 300g

Yoko Aloe Snail Brightening Salt Scrub 300 grams

reveals bright, radiant skin and maintains moisture with aloe vera. and snail mucus extract from Korea Also packed with vitamin C, vitamin B3 and AHA acid.

Aloe Vera Extract 10 times – 10 times more concentrated than normal formula, increases moisture and nourishes the skin.

Snail mucus extract – revitalizes tired-looking skin and helps increase skin elasticity.

Vitamin C – helps make the skin look radiant. Helps the skin look radiant.

Vitamin B3 – restores radiance and radiance to the skin.

AHA – Helps skin look naturally radiant.

How to use : Pour some salt on wet skin and gently scrub the skin. Leave for 3 minutes and rinse with clean water. Should be used once a week to keep skin clean and bright.

15 AED

20% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Skin Doctor Strawberry Moisturizing Lip Balm 10gm

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Skin Doctor Strawberry Moisturizing Lip Balm 10gm

Everyday hydration. Soothes and softens.

Skin Doctor Moisturizing Strawberry Lip Balm protects the lips from harsh weather by moisturizing them intensively. An excellent way to soothe chapped and cracked lips.

How to use:

Apply directly on lips as often as needed. Can be used on its own as moisturizer or applied before color lipstick for smoother and more beautiful finish.

20 AED

9% OFFFeatured

Shower Gel, Skin Care

Yong Chin Super Vitamin C Shower Gel 500gm

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Yong Chin Super Vitamin C Shower Gel 500gm

Cleanses skin without over-drying and boosts up for a fair and radiant complexion.

Super Vitamin C Shower contains Orange Extract, Lemon Extract, Tomato Extract and natural ingredients. It cleanses skin without over-drying, perfect for all skin types. The benefits of double Active Vitamin C is to boost up for a fair and radiant complexion, helps remove brown freckles and black spots. Leaves your skin moisturized, feeling refreshed and invigorated.

How to use:

Add a drop on your palm or wet sponge and wash with reach creamy lather, wash off with water

50 AED

11% OFFFeatured

Vaseline Men Cooling Non-Greasy Body Lotion Jelly 600ml

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Vaseline Men Cooling Non-Greasy Body Lotion Jelly 600ml

Actively cools, and moisturizes to help heal dry skin With a hint of menthol, giving overheated-feeling skin a soothing, cooling sensation Fast-absorbing non-greasy.

40 AED

7% OFFFeatured

Shower Gel, Skin Care

Diyating Japanese Sakura Body Wash 300ml

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Diyating Japanese Sakura Body Wash 300ml

Japanese Sakura Body Wash is a luxurious wash designed to gently cleanse and moisturize the skin. It contains natural extracts of Japanese Sakura flowers, which give the skin a natural glow and a long-lasting fragrant scent. The wash helps remove impurities without drying the skin, making it ideal for daily skin care for a feeling of freshness and comfort.

Benefits and Features:

Contains Sakura flower extracts known for their soothing and nourishing properties for the skin.

Effectively cleanses the skin without causing dryness.

Gives the skin super softness and a silky touch.

Provides a long-lasting fragrant scent inspired by Japanese nature.

A gentle formula suitable for all skin types, including sensitive.

Moisturizes the skin thanks to its rich ingredients, leaving it soft and refreshed.

How to use:

Wet your skin with warm water.

Apply an appropriate amount of wash onto a bath sponge or hands.

Gently massage the body in circular motions until a rich lather is formed.

Rinse well with water for clean and refreshed skin.

70 AED

13% OFFFeatured

Melano Pharma Melanocool With Hyaluronic Acid 60gm

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Highlights:

Melano Pharma Melanocool With Hyaluronic Acid 60gm

Melanocol Cream is the most powerful moisturizer for dry and normal skin.

Calms the skin after using hair removal.
Moisturizes elbows, knees and cracked feet.

35 AED

17% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Apple Fresh Shampoo 400ml

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Highlights:

Head & shoulders Apple Fresh Shampoo 400ml

Breathable design with trusted dryness

Features enhanced fragrance notes for an improved in-shower scent

Gentle and pH-balanced for everyday use

25 AED

17% OFFFeatured

Dr. Rashel Vitamin C Under Eye Serum 30ml

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Highlights:

Dr. Rashel Vitamin C Under Eye Serum 30ml

Dr. Rashel Vitamin C Under Eye Serum is the perfect solution to treat eye area problems such as dark circles, puffiness, and wrinkles. This serum is rich in Vitamin C, which is known for its effectiveness in lightening the skin and stimulating collagen production. It also contains nourishing ingredients that help moisturize and *rejuvenate* the skin around the eyes. Thanks to its high concentration of vitamins and nutrients, the serum works to reduce the appearance of signs of fatigue and aging, leaving the eye area brighter and younger. The serum is light in texture, quickly absorbed, and does not leave any greasy trace. It can be used as part of a daily care routine for noticeable results in a short time.

Benefits and Features:

Vitamin C helps reduce the appearance of dark circles around the eyes, leaving the area brighter and more vibrant.

The serum contains ingredients that help reduce puffiness under the eyes, giving you a fresh and youthful appearance.

Vitamin C stimulates collagen production in the skin, reducing the appearance of wrinkles and fine lines.

The serum provides deep hydration to the skin around the eyes, enhancing its elasticity and improving its appearance.

The serum formula is gentle on the sensitive skin around the eyes, ensuring effective treatment without irritation.

It contains nourishing ingredients that work to renew skin cells, promoting a more youthful and healthy appearance.

It gives noticeable results in a short time, making you notice the difference in the appearance of the eye area quickly.

25 AED

17% OFF

B.B. Clear Vitamin C Cream Tube 300ml

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B.B. Clear Vitamin C Cream Tube 300ml

B.B. Clear 5 in 1 light. Skin respectful B.B. Clear Cream Tube 300ml be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming.

25 AED

6% OFFFeatured

The Doux Get Honey Hair & Scalp Serum 59ml

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Highlights:

The Doux Fresh To Def Leave-In Curl Refresher 236ml

WHAT IT DOUX?

Revive your curls on the go! FRESH TO DEF Leave-in Curl Refresher detangles, de-frizzes, and reactivates previously-styled curls for the ultimate juice-boost. Re-style, remix, or use alone as a leave-in for soft, shiny hair.

WHAT?S GOOD?

Aloe: Smooths + Protects

Bamboo: Makes strands stronger, period

Keratin: Natural, healthy shine

Cruelty & Paraben Free

85 AED

GIFT SET

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13% OFFFeatured

Face Wash, Skin Care

Fruit of the Wokali Hydrolyzed Milk Collagen Vitamin Foaming Facial Cleanser With Vitamin E, Aloe And Collagen. 150ml

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Fruit of the Wokali Hydrolyzed Milk Collagen Vitamin Foaming Facial Cleanser With Vitamin E, Aloe And Collagen. 150ml

Fruit of the Wokalí Hydrolyzed Milk Collagen Vitamin Foaming Facial Cleanser. A moisturizing and soothing foaming facial cleanser with vitamin E, aloe vera, calendula flower, and cucumber to help cleanse the skin without causing dryness. It deeply cleanses the skin, giving it a soft and fresh glow. It is very refreshing to use after a tiring day, when the skin feels oily and dirty. It leaves a fresh feeling after use. The built-in brush helps to gently cleanse and moisturize the skin to improve its appearance and texture. The active ingredients are rich in moisturizers and antioxidants. They help protect the skin

35 AED

13% OFFFeatured

IQueen Glossy Lux Vent Thermal Hair Brush 72x260mm

Accessories, Hair Accessories, Hair Care

IQueen Glossy Lux Vent Thermal Hair Brush 72x260mm

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IQueen Glossy Lux Vent Thermal Hair Brush 72x260mm

Specially designed to partner with a blow dryer to mimic the effect of a curling iron to a certain extent.

With its semi-sheer amber ombré finish, this brush showcases natural wood grains beneath a high-gloss polish for a touch of luxury. The ergonomic wooden handle ensures comfort and control, while the vented metal barrel allows even airflow for faster styling. Designed to work with a blow dryer, it adds volume at the roots and creates smooth, rounded finishes with ease.

Overall Diameter: 72mm, Length: 260mm

70 AED

17% OFFFeatured

Face Fresh Whitening Face Wash 60ml

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Highlights:

Face Fresh Whitening Face Wash 60mlTop of Form

Face Fresh Whitening Face Wash is specially designed to reduce the darkness of the skin. It helps to make the skin pores clean and gives you extra neat and fresh skin. You can get a longtime fair complexion with its regular usage.

Whitening face wash works by containing ingredients that help to lighten and brighten the skin. These ingredients can include hydroquinone, kojic acid, vitamin C, and alpha hydroxy acids. These ingredients work by inhibiting the production of melanin, the pigment that gives skin its color, and by exfoliating the skin to remove dead skin cells and reveal a brighter, more radiant complexion.

25 AED

17% OFFFeatured

Gold Glowing Face Cream Dark Spots Corrector 30ml

Skin Care, Spot Corrector

Gold Glowing Face Cream Dark Spots Corrector 30ml

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Highlights:

Pure White Gold Glowing Face Cream Dark Spots Corrector 30ml

Pure White Gold precious fading cream smoothes skins texture while progressively lightening up the dark spots and stains hard to remove (face – knees – fingers – neck – elbows).

25 AED

14% OFFFeatured

Shower Gel, Skin Care

Active White Clarifying Shower Gel with Collagen 500ml

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Highlights:

Active White Clarifying Shower Gel with Collagen 500ml

Active White shower gel with collagen contains active ingredients that contribute to gradually and smoothly clarify the complexion. It deeply cleanses the skin and harmonizes the complexion while leaving a pleasant fragrance.

Product benefits

Cleans skin thoroughly
Harmonizes the complexion
Gradually clarifies the skin

How to use

To be used for a daily toilet.

30 AED

13% OFFFeatured

Valera Charcoal Mud Mask 512ml

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Highlights:

Valera Charcoal Mud Mask 512ml

This velvet mud mask works as magic to moisturize, remineralize, and make skin sensationally soft! Activated Charcoal helps lift away oils and toxins without over-drying skin. Black Sugar helps hydrate skin and smooth away roughness. Perfect for normal to combination skin.

35 AED

13% OFFFeatured

Hair Care, Hair Styling Products, Kids & Baby Care

Aussie Kids’ Moist Detangling Spray 236ml

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Highlights:

Aussie Kids’ Moist Detangling Spray 236ml

Free from tangles, free to grow. Choose Aussie Kids Detangler – crafted for your kid’s unique hair. This moisture-rich formula was made for each and every hair type that tends to get knotty (i.e., all of them). It moisturizes, smooths, and detangles easily to set your kid up for snag-free combing. Wondering how to detangle super-knotted hair? Simply spray all over your little’s tangles, then use a comb or brush to kiss them goodbye. If that doesn’t put your mind at ease, how about the fact that this detangler spray is paraben free, sulfate free, and dye free as well as certified PETA cruelty free? Teach your little one to love their locks with a hair care routine that’s easy and tropically scented.

65 AED

6% OFFFeatured

TGIN Miracle Repairx Deep Hydrating Hair Mask 340gm

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Highlights:

TGIN Miracle Repairx Deep Hydrating Hair Mask 340gm

Intensely hydrating, the tgin Miracle RepaiRx Deep Hydrating Hair Mask restores life to dry, damaged, or color treated hair with healing biotin and moisturizes with black castor oil, smoothing and softening the hair. Improves shine and manageability, locks in moisture and repairs damage, while reducing shedding and breakage.

Benefits

Restores life to dry, damaged, or color treated hair

Improves shine and manageability

Locks in moisture and repairs damage

Reduces shedding and breakage

75 AED

11% OFFFeatured

PrettyBe Hand&Body Lotion Shea Butter 450ml

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Highlights:

PrettyBe Hand&Body Lotion Shea Butter 450ml

40 AED

25% OFFFeatured

Lady Diana Herbal Collection Skin Whitening Beauty Soap 100gm

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Highlights:

Lady Diana Herbal Collection Skin Whitening Beauty Soap 100gm

Lady Diana Original Whitening Soap contains herbal extracts. Adds a glow and natural shine to the skin. Best for daily use. Suitable for all skin types. Contains natural scent which lasts for long.

15 AED