Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care, Sunscreen

Tocobo Bio Watery Sun Cream SPF50+ PA++++ 50ml

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Tocobo Bio Watery Sun Cream SPF50+ PA++++ 50ml

A moisturising and refreshing light sunscreen.

Part hydrating serum, part soothing skin treatment, part sunscreen, the TOCOBO Bio Watery Sun Cream SPF50+ PA++++ is a must-have in your skincare routine. This featherweight formula is heavy on skin protection, offering an SPF50+ and high PA rating to keep ageing UV rays from penetrating the skin, while bio hyaluronic acid and white wood ear mushroom help to soothe and moisturise skin on the daily. With a white, silky texture that instantly sinks into the skin, without a sticky residue, this sunscreen is your new go-to for a glowing, hydrated and protected complexion.

105 AED

15% OFFFeatured

Medicube TXA Niacinamide Capsule Cream 55gm

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Medicube TXA Niacinamide Capsule Cream 55gm

This innovative capsule cream merges a breathable gel base with encapsulated TXA and Niacinamide—delivering brightening and hydrating properties in a mixable, sensory format. You can tailor your experience by adjusting the capsule-to-gel ratio: more gel offers a light, refreshing finish, more capsules deliver richer hydration and elasticity. It’s gentle, fast-absorbing, and clinically proven to deliver visible improvements in radiance, hydration, and tone balance after just one use—making it suitable for all skin types, including sensitive and acne-prone skin.

110 AED

33% OFFFeatured

Creams, Face Cream, Skin Care

Parley 24k Gold Gleam Beauty Cream Jar 110gm

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Parley 24k Gold Gleam Beauty Cream Jar 110gm

With added Gold Dust & Natural Anti-oxidants. Not only brightens the skin tone it also makes you feel younger & beautiful. Unhealthy skin is obviously a big problem but using the Parley Gold Gleam Beauty Cream lowers the level of Eumelanin, as a result blemishes and dark spots diminish with Parley’s guarantee.

Highlights

With added Gold Dust & Natural Anti-oxidants.
Not only brightens the skin tone it also makes you feel younger & beautiful.
Unhealthy skin is obviously a big problem but using the Parley Gold Gleam Beauty Cream lowers the level of Eumelanin, as a result blemishes and dark spots diminish with Parley’s guarantee.

30 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Coco Butter Glowing Cream 20gm

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Arena Gold Coco Butter Glowing Cream 20gm

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

25 AED

14% OFFFeatured

Vitamin White Cleanser Lotion with Vitamin Cocktail 50ml

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Vitamin White Cleanser Lotion with Vitamin Cocktail 50ml

Vitamin White Body Lotion, with a fruit cocktail, is a clarifying and anti-impurity complex. It offers the face delicious comfort with preserved clear skin and complexion.

Application

Apply to clean, dry skin using light patting motions, or soak a cotton pad and pass it over the face and neck before the usual treatment cream. Avoid the eye area. Full use of the range is recommended.

30 AED

6% OFFFeatured

Shower Gel, Skin Care

Pure Egyptian Half Caste Whitening Shower Cream 300ml

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Pure Egyptian Half Caste Whitening Shower Cream 300ml

Pure Egyptian Magic Half Caste Whitening Shower Cream Is Enriched With Egg Yolk, L-Glutathione, Carrot Oil & Collagen To Brighten & Firm The Face & Body. It Also Helps In Treating Pimples, Sunburn, Stretch Marks, Age Spots, Wrinkles & Blemishes

Has SPF 20 To Protect Your Skin From Sun Damage

Pure Egyptian Half caste whitening shower cream is a brightening body wash to improve your skin tone.

Key Benefits Of Pure Egyptian Half Caste Whitening Shower Cream

The Shower cream is a brightening body wash

The Cream helps to improve your skin tone.

It will give your skin that glowing look

80 AED

22% OFFFeatured

Yoko Baby Soft Aloe Facial Wash 150ml

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Highlights:

Yoko Baby Soft Aloe Facial Wash 150ml

Gentle cleansing gel Cleans dirt and excess oil on the face thoroughly. without causing dry skin With valuable properties from extracts of aloe vera, cactus and chamomile to moisturize the skin. and does not irritate the skin The skin is soft and looks bright, gentle on all skin types.

How to use

Squeeze the gel onto your palm. Mix a little water until foaming. Gently massage over wet face. Then rinse with clean water.

35 AED

8% OFFFeatured

Medicube Kojic Acid Turmeric Body Peel Shot 280ml

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Medicube Kojic Acid Turmeric Body Peel Shot 280ml

Reveal smoother, brighter, and more even-toned skin with the Medicube Kojic Acid Turmeric Body Peel Shot — a powerful exfoliating body treatment designed to target dark spots, pigmentation, rough texture, and dull skin. Formulated with brightening Kojic Acid and antioxidant-rich Turmeric, this advanced peel treatment gently removes dead skin cells while improving skin clarity and radiance.

Perfect for stubborn areas like elbows, knees, underarms, inner thighs, and back, this body peel helps reduce discoloration, smooth rough patches, and restore a healthy glow. The lightweight yet effective formula works without harsh scrubbing, making it suitable for regular body care routines.

✔ Brightens dark areas & pigmentation
✔ Smooths rough, bumpy skin texture
✔ Improves uneven skin tone
✔ Ideal for elbows, knees, underarms & body acne marks
✔ Dermatologically inspired exfoliation care

120 AED

10% OFFFeatured

Baby Powders, Kids & Baby Care, Powders, Skin Care

Sebamed Baby Powder 400gm

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Sebamed Baby Powder 400gm

Sebamed’s Baby Power is a great way to keep your child fresh-smelling and relaxed. With its all-natural ingredients, you won’t have to worry about irritation or other adverse reactions on your baby’s skin. In fact, the Sebamed Baby Powder is tested dermatologically to ensure child health and safety. Powders especially prevent diaper rash plus its olive oil ingredient helps soothe dry skin.

45 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Lemon Eucalyptus Oil 150ml

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Mamado Aromatherapy Natural Lavender Oil 150ml

Mamado 100 percent pure Lavender Oil Is for soothing, normalising and balancing.
 It is blended with sweet almond oil.It is blended with sweet almond oil. It is an antiseptic and anti-inflammatory. 
It can be used to treat minor skin complaints (including dandruff) and burns. 
Other use of lavender oil includes insect repellent and cure of insomnia, migraine and other related conditions.
 Direction to Use: Apply a small amount of lavender oil directly to the affected skin and massage well. 
For treatment of dandruff apply to wet hair and leave as long as possible prior to shampooing.
 Alternatively apply a small amount to your hair as you use a normal shampoo.

40 AED

PRODUCTS ON SALES

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7% OFFFeatured

Skin Care

Trimay Lacto Houttuynia Madeca Calming Toner 200ml

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Trimay Lacto Houttuynia Madeca Calming Toner 200ml

Trimay Lacto Houttuynia Madeca Calming Tone Toner has a fast soothing effect on irritated skin, reduces inflammation, prevents the appearance of rashes and acne, soothes redness and irritation, strengthens the protective barrier. The toner also increases skin immunity and strengthens the microbiome, making the skin more resistant to external irritants. Actively hydrates, stimulates regeneration and renewal processes, improves facial tone.

The toner contains 4 powerful soothing components, representing 69.5% of the entire formula.

The optimal combination of CICA complex, houttuynia, wormwood and tea tree has an anti-inflammatory effect, reduces stress and soothes the skin, normalizes the secretion of sebaceous glands and sebum production, moisturizes and nourishes the skin, giving it a healthy and radiant appearance. The 3 BIOME complexes in the toner normalize the microflora of the skin surface, moisturize, reduce hypersensitivity and improve protective functions.

The mild and mild acidic formula helps to normalise and maintain the healthy pH balance of the skin, reinforces the natural protective barrier.? The toner contains only natural and hypoallergenic ingredients from the EWG Green class, fragrance-free, and is suitable for even the most sensitive skin

65 AED

20% OFFFeatured

Daily Scent Nine to Mine Cologne for Everyday Use 125ml

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Daily Scent Nine to Mine Cologne for Everyday Use 125ml

Daily Scent Cologne Nine to Mine is a light daily fragrance that can be used daily to add a touch of freshness and freshness to your daily routine.

Benefits and features:

It has a light and refreshing scent, giving you a feeling of freshness throughout the day.

It is long lasting, making it ideal for everyday use.

It gives you an instant feeling of freshness and adds a touch of vitality to your day.

Suitable for both everyday use and special occasions

20 AED

20% OFFFeatured

Clini-Tone Body Butter Deep Moisturizing Glow Body Lotion with Shea Butter 400ml

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Highlights:

Clini-Tone Body Butter Deep Moisturizing Glow Body Lotion with Shea Butter 400ml

It is a highly moisturizing body lotion suitable for all skin types.

It contains salicylic acid for mild exfoliation and to help maintain a glowing complexion.

The lotion is available in a 400ml size and features coconut and lavender fragrances.

It is described as suitable for maintaining or enhancing skin tone.

120 AED

14% OFFFeatured

Mouth Wash, Personal Care

Listerine Cool Mint Molder Taste Daily Mouthwash 250ml

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Highlights:

Listerine Cool Mint Molder Taste Daily Mouthwash 250ml

Kills germs: The unique formula kills up to 99% of plaque causing and bad breath germs left behind after brushing
Reduces plaque: It effectively reduces plaque bacteria to maintain healthy gums
Maintain fresh breath: Listerine Cool Mint Milder Taste provides lasting fresh breathconfidence
Improve oral hygiene: Use this mouthwash for a cleaner and fresher mouth than brushing alone New-100% recyclable bottles and 50% post-consumer recycled plastic- Our new bottle now contains 50% post-consumer recycled plastic. Also, we use 100% recyclable bottles and caps*

30 AED

13% OFFFeatured

RDL Aloe Vera Extract Hand & Body Gel Lotion 600ml

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RDL Aloe Vera Extract Hand & Body Gel Lotion 600ml

ontains Aloe Vera Extract, Soybean Protein and Vitamin B3 which helps soften and refresh the skin. The content of Brightening Agents helps the skin look brighter. Easily absorbed and not sticky on the skin.

Apply as often as necessary to give soft and fresh skin.

35 AED

17% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Biocos Kojic Acid Cream Skin Brightening & Acne Scar Removal

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Biocos Kojic Acid Cream Skin Brightening & Acne Scar Removal

Made with 100% natural ingredients, this glow pack is your ultimate self-care essential for refreshing and revitalizing your skin.
Brighten and Even Skin Tone: Kojic acid works effectively to lighten dark spots and even out skin tone, helping to achieve a glowing complexion with regular use.
Fade Dark Spots and Hyperpigmentation: Reduces the appearance of stubborn dark spots, sun damage, and hyperpigmentation for a clearer, youthful look.
Minimize Acne Scars: Formulated with salicylic acid, this cream helps reduce post-acne marks, promoting smoother and more even skin.
Antioxidant Protection: Packed with antioxidants, this cream fights free radicals, preventing further skin damage and maintaining a youthful glow.
Moisturize and Nourish Skin: This lightweight cream hydrates and nourishes your skin, leaving it soft, supple, and rejuvenated without feeling greas

25 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Secret Glow Organic Vitamin C Brightening Hydrating Oil SPF 15 300ml

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Secret Glow Organic Vitamin C Brightening Hydrating Oil SPF 15 300ml

Protection from harmful Sunrays. Moisturises and softens. Lightens, brightens and glows.

Clear sunburn, dark spots. Smoothens and even skin tones

40 AED

4% OFFFeatured

Cetaphil Moist Lotion 236ml

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Highlights:

Cetaphil Moist Lotion 236ml

Cetaphil Moisturizing Lotion is specifically formulated to soothe your chronically dry skin. Once applied, your skin feels soft and smooth. It is non-greasy, non@irritating and non@comedogenic (won’t clog pores), leaving you feeling more comfortable in your own skin.Special ingredients are proven to bind water to skin and help prevent moisture loss

Apply daily to dry skin as needed or as directed by physician

115 AED

25% OFFFeatured

African Pride Shea Butter Miracle Detangling Shampoo, 12 Oz (355ml)

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African Pride Shea Butter Miracle Detangling Shampoo, 12 Oz (355ml)

Gives amazing manageability, softness and shine to naturally curly, wavy, kinky coily mixed textured hair.Helps Detangle Curls, Kinky-Coils and Waves

Boost Body, Bounce and Softness in the hair.

Enriched with Shea and nature’s superior detangling moisturizer.

45 AED

13% OFFFeatured

Eye & Lip Care, Skin Care

Neutrogena Hydro Boost Hydrating Eye Cream 15ml

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Neutrogena Hydro Boost Hydrating Eye Cream 15ml

A refreshing eye cream that helps get rid of the look of tired eyes. Benefits and Features: Instantly refreshes the skin around the eyes thanks to the hydration-boosting hyaluronic gel. With its gentle and light formula, it helps eliminate the signs of tired eyes as it is quickly absorbed by the skin. Maintains hydration for 24 hours to help prevent loss of skin elasticity and maintain a refreshed eye look every day. The ideal choice for a healthy and pure look. Directions for use: Apply sparingly with fingertips from the top of the cheekbone and circle around your area. Warnings: For external use only. Keep out of reach of children. Store in a cool, dry place. Away from direct sunlight.

48 AED

GIFT SET

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14% OFFFeatured

Oils & Moisturizer, Skin Care

Skinamm Carrot Super Whitening Oil Gel 200ml

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Highlights:

Skinamm Carrot Super Whitening Oil Gel 200ml

Features moisturizing and antioxidant properties

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

Heals dry skin for glowing radiance with non-greasy, rich moisturization

30 AED

Perfect Glow Carrot Body Cream With Vitamin C, E B 320ml

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Highlights:

Perfect Glow Carrot Body Cream With Vitamin C, E B 320ml

Perfect glow contains ingredients proven to enlighten your skin and remove blackheads and dark spots. Also contains vitamin E that treats pigmented skin and stains. Prevents reappearance of dark trashes. Adapted to all skin types

40 AED

17% OFFFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Pink Petal Body Splash 250ml

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Highlights:

Melano Pink Petal Body Splash 250ml

A fruity, creamy mist with peach and vanilla notes. Its flirty, sweet scent keeps you feeling fresh and confident all day long.

How to use:

Spray the body splash directly onto clean, dry skin after a shower.
Apply to pulse points (neck, wrists, behind ears) for a longer-lasting fresh scent.
Reapply anytime during the day for an instant refresh.

25 AED

25% OFFFeatured

Lab White Atom Whitening Tomato Soap 160gm

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Highlights:

Lab White Atom Whitening Tomato Soap 160gm

This beauty bar soap is made from refined essential oils extracted from the best selected plants. It effectively removes pigment spots, dark spots and acne blemishes which will help lightening and balancing skin colour. it heals previous damaged skin cells by exfoliating whilst rejuvenating the growth of new skin leaving it fairer, fresher in better complexion.

The main extract from tomatoes
Tomatoes contain lycopene. which is an antioxidant, Antioxidants help reduce the wrinkles of aging and nourish the skin to be fresh and moist. It also contains high levels of vitamin A, vitamin K, and vitamin C.

Direction for use:

Use for face and body, morning and evening, on a daily basis.
Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath sensation

15 AED

9% OFFFeatured

Shea Moisture 100% Virgin Coconut Oil Baby Wash & Shampoo 384ml

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Highlights:

Shea Moisture 100% Virgin Coconut Oil Baby Wash & Shampoo 384ml

Shea Moisture is dedicated to maintaining the accuracy of the ingredient lists on this website. However, because raw ingredients listings are subject to change due to INCI, we cannot guarantee that these lists are complete, up-to-date and/or error-free. For an accurate listing of ingredients in each product, please refer to your product packaging.

50 AED

14% OFFFeatured

ODEON Orange & Kiwi Brightening Face & Body Scrub 300ml

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ODEON Orange & Kiwi Brightening Face & Body Scrub 300ml

30 AED

20% OFFFeatured

Vaseline Men Repairing Moisture Extra Strength Body Lotion 400ml

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Highlights:

Vaseline Men Repairing Moisture Extra Strength Body Lotion 400ml

Vaseline Men Repairing Moisture Extra Strength Body Lotion is tailor-made for men’s skincare, to provide real moisturizing for tough, dry skin

Light, fast-absorbing moisturizing cream with a non-greasy feel

Don’t suffer dry, itchy skin. Use Vaseline®moisturising body cream as part of your daily grooming routine

Calms and soothes dry, irritated skin leaving your skin feeling cool and smooth

20 AED

11% OFFFeatured

Lady Diana 2 In 1 Anti-Hair Fall Shampoo Strengthen & Revitalize

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Highlights:

Lady Diana 2 In 1 Anti-Hair Fall Shampoo Strengthen & Revitalize

Experience the benefits of Lady Diana anti-hair fall shampoo, specifically formulated to combat hair loss and promote healthier, thicker hair growth. Infused with a blend of natural ingredients known for their hair strengthening properties, this shampoo not only reduces hair fall but also supports the natural vitality of your hair

40 AED

11% OFFFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 5.3 Light Golden Brown 100ml

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Bolony Hair Color Cream 5.3 Light Golden Brown 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

18% OFFFeatured

Conditioner, Hair Care

Dax Wave and Groom Hair Dress 99gm

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Dax Wave and Groom Hair Dress 99gm

DAX Wave & Groom is a thick hair dress that can be used to bring out the natural wave pattern in your hair. DAX Wave & Groom can also be used to spike and sculpt your hair to achieve an edgy look.

Thick hair dress, with superior hold

Use for waving, sculpting and styling

Best used on short hair

45 AED