Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Valera Hand Cream Avocado 75ml

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Valera Hand Cream Avocado 75ml

25 AED

17% OFFFeatured

Pr.Francoise Bedon Lightening Serum Excellence Luxe 50ml

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Pr.Francoise Bedon Lightening Milk Excellence Luxe 500ml

Formulated with vitamins this formula treats and eliminates scars, age and sun spots leaving the skin lighter and more radiant

125 AED

5% OFFFeatured

Dhin Dhin Body Brightening Cream, 360gm Pack of 6

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Dhin Dhin Body Brightening Cream, 360gm Pack of 6

Ideal for daily moisturizing and pampering routine. Helps to restore the skin’s natural moisture balance. Can be used on all skin types. Provides long-lasting moisture and protection. Enhances the overall texture and tone of the skin. Promotes a healthy and radiant complexion. Suitable for all seasons and climates.

Leaves the skin feeling soft, smooth, and supple.

Suitable for all skin types.

Helps to improve the appearance of dry and rough skin.

200 AED

6% OFFFeatured

Shower Gel, Skin Care

Tree Hut Vanilla Foaming Gel Wash 532ml

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Tree Hut Vanilla Foaming Gel Wash 532ml

Transform your bath routine with Tree Hut Vanilla Foaming Gel Body Wash, the perfect way to indulge in soft, smooth, and beautifully scented skin. Formulated with a Hydrating Oil complex, Shea Butter, Vanilla Fruit Extract, Colloidal Gold, and a blend of natural oils, this luxurious foaming cleanser creates a rich lather that cleanses without stripping moisture, leaving your skin nourished and hydrated. With its warm, creamy vanilla scent with notes of sandalwood and coconut cream, this body wash elevates your self-care routine into an at-home spa experience. Tree Hut Foaming Gel Body Washes are formaldehyde-free, paraben-free, sulfate-free, and designed for everyday pampering. Simply apply onto a bath pouf, work into a lather, rinse, and enjoy beautifully hydrated, refreshed skin. Tree Hut believes that everyone deserves to take time in their day to feel good, even if it’s just in the shower or bath. From our Shea Sugar Scrubs and Body Lotions to our Fragrance Mists and Body Washes, we craft delicious and delightful beauty products with exceptional quality.

80 AED

9% OFFFeatured

JRA Brightening Face and Body Cream 220gm

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JRA Brightening Face and Body Cream 220gm

This product is formulated to firm and brighten the skin the extra strength formula of a dynamic combination which is hundred percent pure natural ingredients that target excessive melanin production leave the skin soft, bright and moisturized. The Cream is designed to intensely and automatically whiten darker part of the skin. JRA extra whitening serum contain lightening active ingredients with the antioxidants properties of glutathione. It evens out and whitens the complexion and also contains sunscreen agents. This combination will give you a beautiful skin complexion and a glowing skin well moisturized and eliminate any kind of dark spots from your skin.

50 AED

5% OFFFeatured

Face Wash, Scrubs, Skin Care

Aveeno Positively Radiant Brightening & Exfoliating Face Scrub 56.7gm

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Aveeno Positively Radiant Brightening & Exfoliating Face Scrub 56.7gm

This exfoliating face scrub is designed to reveal smooth, radiant skin.
Formulated with natural exfoliants and soy, it gently removes dull skin and impurities while brightening and improving skin tone.
With its hypoallergenic formula, it is ideal for sensitive skin and is gentle enough for daily use.
Dermatologist-tested, it leaves skin looking glowing and feeling refreshed.

Brightens and exfoliates skin
Contains natural exfoliants and soy
Ideal for daily use
Hypoallergenic and dermatologist-tested
Helps improve skin tone

Ingredients:
Water, Glycerin, Cellulose, Silica, Avena Sativa (Oat) Kernel Flour, Sodium Chloride, Glyceryl Stearate, Stearic Acid, Sodium Lauryl Sulfate, Dimethicone, Polysorbate 20, Sodium Benzoate, Benzyl Alcohol, Fragrance, Polyacrylate-13, Propylene Glycol, Citric Acid, Disodium EDTA.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

95 AED

11% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Fair & White Miss White Brightening Oil with Almond Oil 250ml

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Fair & White Miss White Brightening Oil with Almond Oil 250ml

Our active brightening oil is formulated with Sweet Almond Oil and Lumiskin that softens and hydrates skin. Its soothing effect revitalizes the texture of dull uneven skin tone, giving it a brighter, more youthful appearance.

85 AED

11% OFFFeatured

CareLine Naturals 100% African Shea Butter 425gm

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CareLine Naturals 100% African Shea Butter 425gm

Leaves skin appears smooth, supple, bright and youthful

Skin-friendly blend keeps the skin super soft and smooth.

40 AED

20% OFFFeatured

Precious Perfect Revitalizing Fade Lotion 125ml

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Precious Perfect Revitalizing Fade Lotion 125ml

Precious Perfect Revitalizing Fade Lotion 125ml This lotion is specially designed to give perfect beauty.A true treasure for black and mixed skins. Composed of fruit acids and Radiance White; It ensures a gradual, rapid and long lasting of your skin. Blemishes fade unifying your skin tone while moisturizing and nourishing at the same time, with a final result of scented soft glowing skin.

20 AED

25% OFFFeatured

Moroccan Oil Oatmeal Bar Soap 125gm

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Moroccan Oil Oatmeal Bar Soap 125gm

Smoothness & Shine
This Perfect Bar Soap is rich in Oatmeal that acts as a natural exfoliating agent, to remove top layer of dead skin to improve texture of the skin, leaving it glowing and bright.

15 AED

PRODUCTS ON SALES

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7% OFFFeatured

Shower Gel, Skin Care

QEI+ Paris QEI+ Oriental Exfoliating Clarifying Shower Gel 1000ml

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QEI+ Paris QEI+ Oriental Exfoliating Clarifying Shower Gel 1000ml

This amazing clarifying shower gel gently cleanses and exfoliates your body. Your skin is smooth and glowy. Feel its sensual touch and magical fragrance on your skin. A pure moment of well-being.

The new QEI+ Oriental Exfoliating & Clarifying Shower Gel cleanses and exfoliates the skin with delicacy. This shower gel eliminates dead cells and activates cell regeneration. It clarifies your skin in depth and gently. Its fine texture enriched with exfoliating micro-beads of apricot kernels forms a creamy foam that glides on your skin for a gourmet and delicate scrub. The exclusive formula of this Exfoliating and Clarifying Shower Gel will provide you with a toning shower. After showering, your skin will be radiant and soft as a caress.
Let yourself be seduced by its magical and fruity scent!

280 AED

4% OFFFeatured

Lotion, Personal Care, Skin Care

Bepanthen Derma Replenishing Daily Body Lotion 200ml

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Bepanthen Derma Replenishing Daily Body Lotion 200ml

Bepanthen® DERMA Replenishing Daily Body Lotion provides 48 hours of immediate and long-lasting moisturization for soft & smooth skin. Its special Repair Complex acts on the roots of dryness in deep layers of the epidermis for immediate & long-lasting hydration.
It contains:

Dexpanthenol, which works deep within the skin to repair the disrupted cell renewal process
Vitamin B3 to soothe itchy dry skin
Natural lipids including shea butter and argan oil to replace lost skin lipids
Glycerine provides immediate and long-lasting moisturization

Dermatologically tested, based on science, and recommended by experts with 0% fragrance, 0% preservatives, and 0% colorants.

135 AED

25% OFFFeatured

Yoko Papaya Herbal Soap 135g

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Yoko Papaya Herbal Soap 135g

Skin cleansing soap Formula mixed with papaya extract, licorice extract and olive oil. Clean the skin Ready to nourish the skin to be smooth, soft, and radiant.

How to use

Rub to create foam and use to clean the body. Rinse with clean water.

15 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 10.001 Platinum Intense Ash Blond 100ml

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Bolony Hair Color Cream 10.001 Platinum Intense Ash Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

14% OFFFeatured

Cleansers, Skin Care, Tonners

Lady Diana Cucumber Cleansing Toner 250ml

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Lady Diana Cucumber Cleansing Toner 250ml

A refreshing cleansing lotion for a cool soothing, and clarifying of the complexion. Cucumber extract skin will be purged of impurities and cooling skin help to visibly reduce puffiness. Deeply cleanses the skin and removes pore-clogging residue. Enriched with nourishing vitamins leaving the skin healthy & revitalized. For better results apply toner to the skin with a cotton ball or pad twice daily skin feels clean and refreshed.

30 AED

5% OFFFeatured

Aveeno Skin Relief Moisturising Body Lotion 532ml

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Aveeno Skin Relief Moisturising Body Lotion 532ml

Experience the ultimate comfort with Aveeno Skin Relief Moisturising Body Lotion.
Infused with natural oat and rich emollients, this lotion deeply hydrates and soothes extra-dry skin.
Clinically proven to restore and maintain skin’s moisture barrier, it provides all-day relief and softness.
Perfect for sensitive skin and everyday use.

Enriched with natural oat
Deep hydration for dryness
Soothes sensitive skin
Clinically proven results
Suitable for daily use

Ingredients
Water, glycerin, dimethicone, avena sativa (oat) kernel flour, petrolatum, isopropyl palmitate, cetyl alcohol, sodium chloride.

Disclaimer:

95 AED

5% OFFFeatured

Dietary Supplement, General Supplements, Weight Loss Kit, Wellness

Wink White XS Protein High Protein Chocolate Plant Based Vegan No Sugar Powder 240gm

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Wink White XS Protein High Protein Chocolate Plant Based Vegan No Sugar Powder 240gm

Wink White XS Protein High Protein Chocolate is crafted for individuals seeking dairy-free protein supplementation. Each 240g pack provides 21g protein per serving from plant sources, making it suitable for vegan lifestyles.

The sugar-free chocolate formula offers a satisfying taste while supporting clean nutrition habits. XS Protein can be used as a daily protein drink or as a convenient meal replacement option.

Designed for consistency, simplicity, and plant-based nutrition.

Highlights

High protein plant-based formula
Chocolate flavor with smooth texture
Vegan and lactose free
No sugar added
Ideal for meal replacement

95 AED

25% OFFFeatured

LightUp Dark Spot Correcting Soap with Vita-Clariant, Carotene & Collagen 200gm

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LightUp Dark Spot Correcting Soap With Vita-Clariant, Carotene & Collagen 200gm

Light-Up Soap is specifically made for skin with black sport. It is enriched with natural extracts to removes undesirable spots in the skin, leaving your skin soft and glowing with a beautiful radiant.

Light-Up exfoliating soap is also made up with with natural extracts helps remove any dry and flaking skin cells and smoothen scared tissues. The soap is rich in vitamins A, B, C, D, E & collagen which are tonics that help reduce itching, dryness, dark marks and premature ageing (especially around the neck).

Light-up soap also minimize the damaging effects of the sun and everyday pollutants. This soap also helps healing process by assisting in repair of scared tissue by rejuvenating and softening skin tissues. Use Light-Up daily for best results that you will not regret.

15 AED

6% OFFFeatured

Hair Care, Hair Mask, Hair Styling Products

TGIN Rose Water Hydrating Hair Mask 340gm

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TGIN Rose Water Hydrating Hair Mask 340gm

Our tgin Rose Water Hydrating Hair Mask blends proteins, healthy fats, and vitamins to revitalize dry and damaged hair. The deep-penetrating hair mask works to melt away knots and tangles while adding moisture and softness.

Benefits

Moisturizes and protects

Vitamins A, B, C, D, E, and B3

Omegas 3, 6, and 9 to support the hair shaft

75 AED

17% OFFFeatured

Yong Chin Whitening Milk Soap 100gm

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Yong Chin Whitening Milk Soap 100gm

Helps maintain a healthy skin and nourish it to feel moisturized and smooth.

YC milk whitening soap is special formula from natural milk protein, Vitamin E, and natural super moisturizer. It has a powerful lightening effect on your skin to give it a natural glow and make it moist and smooth. It will adjust the skin condition leave your skin feeling thoroughly cleansed, creamy, soft and smooth.

How to use:

Gently massage soap on your face and body then rinse off. Use twice daily.

25 AED

GIFT SET

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11% OFF

Oils & Moisturizer, Skin Care

Bio Oil Skincare Oil Natural 200ml

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Bio Oil Skincare Oil Natural 200ml

Bio-Oil Skincare Oil (Natural) is an all-natural product clinically proven to help improve the appearance of scars and stretch marks. Its unique formulation is also highly effective for uneven skin tone, ageing and dehydrated skin. The formulation is 100% natural.

Benefits

For Scars and Stretch Marks

Helps to improve the appearance of new and existing scars.

Helps to prevent the formation and improve the appearance of existing stretch marks formed during pregnancy, teenage growth spurts or periods of rapid weight gain.

With regular application, Bio-Oil helps to improve the appearance of uneven skin tone.

For Aging and Dry Skin

85 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Lovely Blossom 250ml

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Ella James Body Mist Lovely Blossom 250ml

Ella James Body Mist Lovely Blossom is a blend of Freesia, Jasmine and Sandlewood

Scents you’ll love! Each of these refreshing body mists is enriched by captivating aromas. They’re formulated with Aloe Vera extract leaving your body feeling soft and visibly smooth.

25 AED

8% OFFFeatured

Carotis Exfoliating Soap 200gm

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Carotis Exfoliating Soap 200gm

Carotis beauty soap is a formula rich in beta carotene and vitamin E to make the skin brighter, more manageable, and satin-smooth. It reduces dark spots, and its regenerating moisturizing properties help smooth the texture of the skin to make the complexion radiant and even it is a vegan formula, 100% organic and cruelty-free.

55 AED

12% OFFFeatured

Conditioner, Hair Care

Difeel Caffeine & Castor Conditioner for Faster Hair Growth 1000ml

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Difeel Caffeine & Castor Conditioner for Faster Hair Growth 1000ml

Caffeine & Castor Conditioner

Natural Formulation Caffeine and Castor Oil Conditioner
Helps stimulate faster hair growth.
Strengthens & hydrates to prevent breakage.
Smoothes hair follicles, leaving hair softer and silkier
Helps thicken, thin, lifeless hair.
Made in USA

Quick Hair Growth

Conditioner infused with Caffeine and Castor Oil to help fortify hair and encourage faster healthier hair growth.

Caffeine Oil for Hair Growth

Helps deeply condition and hydrate hair while cleansing for a full, smoother finish.

DIRECTIONS
After shampooing with the Caffeine & Castor Shampoo, rinse thoroughly and squeeze out excess water from hair. Apply a liberal amount of product to the hair, focusing on the middle to end section where hair tends to be the most dry. Massage product gently into the hair and allow to penetrate for a few minutes. Rinse thoroughly.

220 AED

20% OFFFeatured

Make Up, Make Up Remover

Skin Doctor Lemon Micellar Makeup Remover 240ml

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Skin Doctor Black Charcoal Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Charcoal which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

20 AED

11% OFFFeatured

Scrubs, Shower Gel, Skin Care

Cocoderma Exfoliating And Clarifying Shower Gel 500ml

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Highlights:

Cocoderma Exfoliating And Clarifying Shower Gel 500ml

COCODERMA exfoliating and unifying shower gel contains ingredients that help clarify the complexion softly. It deeply cleans skin and harmonizes the complexion while subtly perfuming it.

Product benefits

Cleans skin thoroughly

Exfoliates and clarifies the complexion

Refine the skin’s texture

Softens and gives radiance to the skin.

How to use

Apply to damp skin with light circular massages. Rinse well after application.

In case of contact with eyes, rinse them immediately. If irritation occurs, discontinue use. Prohibited use on children under 12 years old. Keep out of reach of children

40 AED

6% OFFFeatured

Shower Gel, Skin Care

Golden Glow Intensive Whitening Exfoliating Shower Gel Body Wash 1000ml

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Highlights:

Golden Glow Intensive Whitening Exfoliating Shower Gel Body Wash 1000ml

Skin Brightening: Formulated with alpha arbutin and glutathione to effectively brighten and even out skin tone.
Nourishing Ingredients: Enriched with goat milk and Filipino powder to nourish and revitalize your skin.
Body Repairing: Helps repair and rejuvenate your skin, promoting a healthier and more radiant appearance.
Glowing Skin: Enhances your skin’s natural glow, leaving it luminous and vibrant.
Gentle Cleansing: Provides a thorough yet gentle cleanse, suitable for all skin types and daily use.

170 AED

9% OFFFeatured

EOS Shea Better Body Lotion Strawberry Dream 473ml

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EOS Shea Better Body Lotion Strawberry Dream 473ml

The eos Shea Better Body Lotion in Strawberry Dream is a delightful moisturizer designed to hydrate and nourish your skin while enveloping it in a Strawberry fragrance.

This lotion combines the benefits of natural ingredients with a luxurious feel for an enjoyable skincare experience.

Enriched with shea butter and natural oils, it provides deep hydration, helping to keep your skin soft and smooth.

Soothing for dry skin.
Made with 7 nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
Hypoallergenic.
Made for sensitive skin.
Not tested on animals.
Vegan.

Ingredients:

Water/Eau, Glycerin, Isopropyl Palmitate, Cetyl Ethylhexanoate, Glyceryl Stearate SE, Cetyl Alcohol, Dimethicone, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Butyrospermum Parkii (Shea) Oil, Petrolatum, Mineral Oil (Huile Minérale), Carbomer, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Palmitic Acid, Stearic Acid, Myristic Acid, Disodium EDTA, Sodium Hydroxide, Tocopheryl Acetate, Citric Acid, Limonene

150 AED

14% OFFFeatured

Red Fox Lanolin Hair Food 227gm

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Red Fox Bottle O’ Butter Cocoa Butter Moisturizing Lotion 474ml

Red Fox® Bottle O’ Butter Moisturizing Lotion is made with pure cocoa butter, natures perfect moisturizer. It moisturizes deeply and softens deeply. It’s enriched with pure lanolin and super rich but never greasy. Daily use helps relieve tightness and dryness, making your skin look and feel lovelier. It helps protect against wrinkling and lines. It’s also great for use all year round. It relieves chapped skin caused by windburn and it also soothes sunburned skin.

30 AED

8% OFFFeatured

African Pride Dream Kids Quick Bounce Detangling Pudding 425gm

Conditioner, Hair Care, Hair Gel & Spray, Kids & Baby Care

African Pride Dream Kids Quick Bounce Detangling Pudding 425gm

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African Pride Dream Kids Quick Bounce Detangling Pudding 425gm

Our smooth, creamy, feather-light kids formula contains the finest extra virgin olive oil and herbal extracts used for generations to help strengthen and protect hair. Formulated exclusively for children with delicate hair and scalps, Quick Bounce Detangling Pudding and its intense moisturizing properties help manage tangles, instantly improve softness, and boost shine in naturally curly, wavy, kinky-coily hair.

55 AED