Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Skin Light Whitening & Moisturising Toilet Soap 200gm

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Skin Light Whitening & Moisturising Toilet Soap 200gm

Skin Light Toilet Soap 200 g Skin Light Toilet Soap made of coconut oil and shea butter blend uniformly and brightens your complexion. Efficiently fights against pimples and acnes.

45 AED

15% OFFFeatured

Nutriclair Lightening Concentrated Serum 30ml

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Nutriclair Lightening Concentrated Serum 30ml

The Concentrated Vegetable Extracts Care For A Luminous, Clear And Pure Complexion.

To Be Used Pure For Black Spots Or To Be Mixed In 1L Of Body Lotion.

Helps reduce dark spots and imperfections.
Brightens the skin using it day after day.
Helps reduce the signs of aging.
The skin texture becomes ultra-fine & radiant complexion.

85 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Vitamin C Beauty Cream 30gm

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Super White Vitamin C Beauty Cream 30gm

Experience the natural goodness of turmeric with Super White Turmeric Beauty Cream, specially formulated to nourish, moisturize, and enhance your skin’s natural radiance. Infused with the benefits of turmeric, this lightweight beauty cream helps keep your skin soft, smooth, and hydrated while promoting a healthy, glowing complexion.

Its fast-absorbing, non-greasy formula is perfect for everyday use, making it an ideal addition to your morning and evening skincare routine. Suitable for all skin types, Super White Turmeric Beauty Cream leaves your skin feeling fresh, revitalized, and beautifully moisturized.

Key Benefits

Enriched with Turmeric Extract
Helps improve your skin’s natural glow
Moisturizes and hydrates the skin
Leaves skin soft, smooth, and refreshed
Lightweight, non-greasy formula
Suitable for daily use and all skin types

How to Use

Wash your face with a gentle cleanser and pat dry. Apply a small amount of Super White Turmeric Beauty Cream to your face and neck. Massage gently in circular motions until fully absorbed. Use twice daily for the best results.

25 AED

8% OFFFeatured

PanOxyl Adapalene 0.1% Leave-On Gel 15gm

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PanOxyl Adapalene 0.1% Leave-On Gel 15gm

The first over-the-counter topical retinoid approved by the FDA for the treatment of acne.

A formula that does not cause skin irritation because it does not contain perfumes and oils.

Dermatologically tested.
Treats acne.
Effective skin care.
Does not cause skin irritation.

60 AED

17% OFFFeatured

Skin Doctor 5IN1 Magic Whitening Scrub Cream Mixed Berries 330ml

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25 AED

31% OFFFeatured

Eveline Extra Soft SOS Regenerating Hand Cream 100ml

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Eveline Extra Soft SOS Regenerating Hand Cream 100ml

Hand cream to treat chapped and dry hands for soft hands from Eveline.
A formula containing 5% Urea works to soften and intensely moisturize the skin.
Leaves skin feeling silky smooth soon after use and relieves very dry hands.
It contains glycerin that gives your skin deep and long-lasting hydration, leaving it super soft.
Protects the skin from harmful external factors and contains vitamin E, D-panthenol, and allantoin.

Get soft hands and perfect nourishment for your skin with Eveline.

45 AED

25% OFFFeatured

Skin Doctor Turmeric & Argan Oil Whitening Spa Soap 100gm

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Skin Doctor Turmeric & Argan Oil Whitening Spa Soap 100gm

Natural cleansing with a refreshing spa sensation.

How to use:

15 AED

18% OFFFeatured

CBL Lightening Body Milk 500ml

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CBL Lightening Body Milk 500ml

CBL Lightening Body Milk 500 ml, enriched with lightening active ingredients, nourishes and hydrates the skin while helping to reduce dark spots and even out the complexion. Its soft and light formula penetrates quickly into the skin without leaving greasy residue, providing a feeling of softness and freshness. Applied regularly, this body milk helps reveal more luminous and radiant skin, while leaving it soft, supple and perfectly hydrated. Perfect for daily use after bathing or showering, for visibly more beautiful and even skin

70 AED

33% OFFFeatured

Eclat Total Immediate Action Lightening Bar Soap 2in1 200gm

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Eclat Total Immediate Action Lightening Bar Soap 2in1 200gm

Eclat Total 3 in 1 toilet soap guarantees you the following triple Actions: Lightening, hydrating, exfoliating. Its peeling effect cleanses deeply and strengthens the skin by micro-exfoliation. This makes the body lights by the strength of its plant extracts. Regular use morning and evening will render your body supple, clear and luminous.

30 AED

9% OFFFeatured

Makari Exclusive Tone Boosting Body Milk 500ml

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Makari Exclusive Tone Boosting Body Milk 500ml

Radiate your body with a rich blend of skin-brightening botanicals. This Body Milk effectively brightens skin tone, while diminishing the appearance of stubborn hyperpigmented discolorations. Lock in moisture with this BODY ONLY product which will leave your skin hydrated, radiant, and silky smooth.

Recommended for all skin types except sensitive
-Must first apply Toning Glycerin, Extreme Botanical Body Oil, BeBe Almond Massage Oil or other botanical oil to freshly cleansed body.
-Apply evenly on body at night 3x per week.
-Apply sparingly to brighten areas such as inner arms, thighs and legs.
-This product is for the BODY ONLY, DO NOT USE ON THE FACE!!!
-Do not use more than 3x per week. Excessive usage may damage skin.
-Do not use for more than 3-4 months consecutively.
-Recommend using skin type appropriate Naturalle SPF 15 Toning Cream or sunscreen during the day.
-Recommend using Voile de Corps Hand and Body Lotion on alternate nights to keep skin hydrated.
-Recommend using Clarifying Cream and Exclusive Toning Serum to brighten knuckles, elbows, knees and toes.

410 AED

PRODUCTS ON SALES

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7% OFFFeatured

Glycerin, Skin Care

PR+ Paris Lightening Glycerin Enriched With Argan Extract 500ml

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PR+ Paris Lightening Glycerin Enriched With Argan Extract 500ml

The precious glycerine PR+ Argan includes the fabulous virtues of the Orient and active plants. Argan oil, world renowned for its exceptional moisturizing and anti-aging properties combined with the very restorative Glycerin, will nourish and repair your epidermis in depth to restore its softness, radiance and youth.

How to use

Ingredients

PROPYLENE GLYCOL, GLYCERIN, AQUA, TRIDECETH-9, PEG-40 HYDROGENATED CASTOR OIL, PARFUM, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, SODIUM LACTATE, ASPERGILLUS FERMENT, PHENOXYETHANOL, ASCORBIC ACID, SODIUM METABISULFITE, ETHOXYDIGLYCOL, LINALOOL, BENZYL SALICYLATE, ALPHA – ISOMETHYL IONONE, ARGANIA SPINOSA KERNEL EXTRACT, DIETHYLHEXYL SYRINGYLIDENEMALONATE, LACTIC ACID, ARCTOSTAPHYLOS UVA URSI LEAF EXTRACT, CITRONELLOL, BENZOIC ACID, MORUS ALBA LEAF EXTRACT, DEHYDROACETIC ACID, BENZYL BENZOATE, GERANIOL, AMYL CINNAMAL, CAPRYLIC/CAPRIC TRIGLYCERIDE, TRIETHANOLAMINE, SODIUM DEHYDROACETATE, SODIUM BENZOATE, POTASSIUM SORBATE, HEXYL CINNAMAL, ISOEUGENOL, EUGENOL, SORBIC ACID, LIMONENE, BENZYL ALCOHOL.

465 AED

14% OFFFeatured

Conditioner, Hair Care

ORS Olive Oil Strengthen & Nourish Replenishing Conditioner, Travel Packet 51.7ml

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ORS Olive Oil Strengthen & Nourish Replenishing Conditioner, Travel Packet 51.7ml

The ORS Repleshining Conditioner deeply penetrates to restore moisture and add shine to the hair scalp. Formulated with Olive Oil, Sweet Orange Oil and Marine Proteins, this conditioner fortifies and balances moisture and protein levels, resulting in stronger, healthier hair that is shiny and manageable. Suitable for all hair types.

30 AED

25% OFFFeatured

Feminine Care, Gift Sets, Serums, Skin Care

Dr. Rashel 24K Gold Anti-Aging Face Serum Primer 100ml

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Dr. Rashel 24K Gold Anti-Aging Face Serum Primer 100ml

Dr. Rashel 24K Gold Primer Face Serum is a luxury product that aims to stimulate skin cell renewal and reduce signs of aging. Features a unique formula containing 24-karat gold particles and other active ingredients that improve the appearance of the skin and give it a healthy glow. Benefits and features: Helps renew skin cells and stimulate the production of collagen and elastin. Works to reduce the appearance of signs of aging such as fine lines and wrinkles. Rich in skin nutrients that penetrate the skin deeply to moisturize it. Fights aging, tightens the skin, makes it plump, moisturized, radiant and increases its softness. Anti-oxidation: Contains antioxidants that protect the skin from damage caused by free radicals. Gold nitrate works to remove toxins and impurities from the skin. It also stimulates the skin’s natural moisturizing factor and enhances the metabolism process to naturally lighten the skin tone and get excellent skin.

How to use: Before use, clean the skin well and dry it gently. Apply an appropriate amount of gold serum to the skin and massage it gently in circular motions until it is completely absorbed. It is used as a final step in skin care before applying makeup. Use it daily in the morning and evening for best results.

Warnings: For external use only. Keep out of reach of children. Save In a cool, dry place. Avoid contact with eyes. In case of contact with eyes, rinse thoroughly with water.

30 AED

18% OFFFeatured

Shower Gel, Skin Care

Medimix Turmeric & Argan Oil Body Wash 250ml

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Medimix Turmeric & Argan Oil Body Wash 250ml

Blemish-free, moisturized skin is naturally achieved with the Medimix Turmeric & Argan Oil Body Wash. Turmeric is known to purify the body and fight blemishes, while Moroccan Argan oil is exceptionally hydrating. It’s the perfect blend for clearer, softer skin that feels great.

45 AED

13% OFFFeatured

Conditioner, Hair Care

Medimix Revitalising and Repair Conditioner 400ml

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Medimix Revitalising and Repair Conditioner 400ml

Prevents your hair from damage and strengthens your hair naturally and give your hair a healthy bounce with Medimix Ayurvedic Revitalising and Repair Conditioner. We use the power of Fast Acting Ayurveda to give your hair a lustrous shine in a 100% natural way. Enriched with Wheat Germ oil and Lotus extracts that prevents damage and strengthens hair. This product also contains aloe vera, wild ginger and neem – natural herbs that are renowned to make hair healthier and shinier. Our quat-free, gluten-free and paraben-free conditioner is 100% natural and suitable for all hair types. Medimix’s new hair conditioner range is crafted to give your hair the natural care it deserves.

65 AED

13% OFF

Oils & Moisturizer, Skin Care

Bio Oil Skincare Oil Natural 125ml

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Highlights:

Bio Oil Skincare Oil Natural 125ml

Bio-Oil Skincare Oil (Natural) is an all-natural product clinically proven to help improve the appearance of scars and stretch marks. Its unique formulation is also highly effective for uneven skin tone, ageing and dehydrated skin. The formulation is 100% natural.

Benefits

For Scars and Stretch Marks

Helps to improve the appearance of new and existing scars.

Helps to prevent the formation and improve the appearance of existing stretch marks formed during pregnancy, teenage growth spurts or periods of rapid weight gain.

With regular application, Bio-Oil helps to improve the appearance of uneven skin tone.

For Aging and Dry Skin

65 AED

11% OFFFeatured

Royal Beauty Green Apple Cleansing Face Cream 500ml

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Royal Beauty Green Apple Cleansing Face Cream 500ml

Royal Beauty Green Apple Cleansing Face Cream is a refreshing and gentle cleanser that effectively removes impurities while nourishing the skin.
Enriched with green apple extract, known for its natural astringent properties, it helps tighten and tone the skin while providing a burst of hydration.
This creamy formula gently removes dirt, makeup, and excess oils without stripping the skin’s natural moisture.
Ideal for all skin types, it leaves your skin feeling refreshed, clean, and revitalized with a healthy, radiant glow.
Perfect for daily use, it helps promote smooth, clear skin and a balanced complexion.
Reminiscent of fresh, crisp green apples, this luxurious cleansing cream gently sweeps away make-up and thoroughly cleans skin.
Silky, lightweight formula results in beautifully clean, refreshed skin.

40 AED

11% OFFFeatured

Ujooba Brightening Vitamin C Body Lotion 500ml

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Ujooba Brightening Vitamin C Body Lotion 500ml

Reveal radiant, glowing skin with Ujooba Brightening Vitamin C Body Lotion. This glow-boosting moisturizer is enriched with the power of pure Vitamin C to brighten your skin while providing long-lasting hydration. It’s the perfect solution to achieve a smoother, healthier, and more even complexion.

Key Benefits:

Infused with Pure Vitamin C: Enhances skin’s natural glow and reduces the appearance of dark spots and pigmentation.
Brightens the Appearance of Age Spots: Helps to fade the visibility of age spots and skin discoloration for a clearer, youthful look.
Refines the Look of Dull Skin: Revitalizes tired and uneven skin tone, leaving it fresh and luminous.
Provides Long-Lasting Hydration: Keeps your skin moisturized and nourished throughout the day.
Suitable for Multiple Areas: Perfect for use on the face, neck, hands, and body.

Why Choose Ujooba Brightening Vitamin C Body Lotion?
Designed for all skin types, this body lotion combines science and nature to deliver powerful hydration and visible brightening effects. It soothes skin, tightens pores, and leaves you with a soft, glowing finish.

Features:

Brightens Skin
Soothes Skin
Tightens Pores

Usage:
Apply generously to clean, dry skin and massage gently until fully absorbed. Use daily for best results.

40 AED

9% OFFFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Snake Oil Hair Serum 100ml

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Highlights:

Skin Doctor Snake Oil Hair Serum 100ml

Keeps hair shiny and hydrated and improves the blood circulation of the scalp.

Skin Doctor Snake Oil Hair Serum is rich in natural ingredients to protect your hair and help it grow. It keeps your hair hydrated and improves the blood circulation of the scalp.

How to use:

Apply product to the palm of the hand and massage thoroughly into hair. Can be applied on dry hair (for styling) or wet hair (for manageability).

50 AED

11% OFFFeatured

Amalico Chebe Tchad Shea Butter Hair Serum 100ml

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Amalico Chebe Tchad Shea Butter Hair Serum 100ml

40 AED

GIFT SET

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5% OFFFeatured

Cleansers, Skin Care

QV Gentle Facial Cleanser Soap Free for Sensitive Skin 250gm

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Highlights:

QV Gentle Facial Cleanser Soap Free for Sensitive Skin 250gm

QV Gentle Facial Cleanser for Sensitive Skin is specially formulated to gently cleanse the face, while maintaining the skin’s natural moisture balance. With its soap and fragrance-free formula, this cleanser is ideal for sensitive and irritated skin, providing a deep cleanse without causing dryness or irritation.

Benefits and Features:

Deeply cleanses the skin without causing dryness or irritation.

Suitable for sensitive skin, as it helps reduce the risk of irritation and redness.

Contains moisturizing ingredients that maintain skin hydration and prevent dryness.

Does not contain any fragrances that may cause sensitivity or irritation to the skin.

Does not clog pores, making it suitable for acne-prone skin.

Suitable for all skin types.

How to use:

Wet your face with water.

Apply a small amount of cleanser to the palm of your hand, and gently massage it onto the face in circular motions.

Rinse the face well with water, making sure to remove all traces of cleanser.

Gently dry your face with a soft towel.

105 AED

11% OFFFeatured

Acure Brightening Cream Nahar 50ml

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Highlights:

Acure Brightening Cream Nahar 50ml

Acure Brightening Cream Nahar 50ml is a product that is known for its brightening and toning effects. This cream usually contains ingredients such as brightening vitamins and moisturisers that improve the appearance of the skin and make it more radiant.

Features:

Face the day with Sika (Navel Earth) and Argan Oil.
This powerful formula helps to moisturise and protect the skin with a double-boost to combat dullness and even out skin tone for a beautiful, radiant complexion.
Powerful ingredients for a great day.
For a more radiant appearance.
Suitable for all skin types.
100% vegan and cruelty-free.
Paraben-free, sulphate-free, mineral oil-free, petrolatum-free, formaldehyde-free, no animals harmed.

How to use:

Apply to face, neck and décolleté after cleansing and toning, leaving you glowing.
Apply an appropriate amount of cream to clean, dry skin in the morning
Massage gently until fully absorbed.
Can be used as part of your daily skincare routine to help achieve optimal results in brightening and moisturising the skin.

125 AED

25% OFFFeatured

Yoko Jasmine Rice Spa Soap 90gm

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Highlights:

Yoko Jasmine Rice Spa Soap 90gm

Bar soap to clean the face and body. Contains ingredients from natural ingredients. Smells good. Directly cleanses dirt and excess oil. Nourishes the skin to be clean, smooth, soft and naturally moisturized.

Oryza Sativa (Rice) extract, fragrant rice extract. Helps nourish the skin to be smooth, soft, and moisturized.

How to use: Apply to clean face and body regularly in the morning and evening.

Warning: For external use only. Do not eat Stop use if irritation occurs and consult a doctor or pharmacist.

Storage: Store in a cool, dry place.

15 AED

10% OFFFeatured

Mask, Shower Gel, Skin Care

Shea Moisture African Black Soap Clarifying Mud Mask 170gm

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Highlights:

Shea Moisture African Black Soap Clarifying Mud Mask 170gm

Say hello to clean, purified skin! Treat yourself with a deeply nourishing mud mask to clarify, draw out dirt, and impurities, all while absorbing excess oil.

A wonderful concoction of African Black Soap, Tamarind Extract, Tea Tree Oil, and Fair Trade Shea Butter is blended in to leave your skin renewed and refreshed.

45 AED

11% OFFFeatured

Hair Care, Hair Gel & Spray

Shea Moisture Coconut & Hibiscus Hold & Shine Moisture Mist 237ml

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Highlights:

Shea Moisture Coconut & Hibiscus Hold & Shine Moisture Mist 237ml

This Hold & Shine Moisture Mist is boosted with naturally-derived ingredients, including Neem Oil, Coconut Oil, and Silk Protein—a deeply-hydrating blend that will condition your hair while taming frizz.

Specially designed to control and hold curls, its lightweight formula also provides brilliant shine from roots to ends.

For best results, spray through damp hair and use a wide-toothed comb to distribute evenly. To refresh your style before washes, simply apply on dry hair.

40 AED

8% OFFFeatured

Daily Moisturizing Face Cream For Dry Skin 141gm

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Highlights:

Daily Moisturizing Face Cream For Dry Skin 141gm

Quench your skin’s thirst with this deeply hydrating facial lotion, specially crafted to provide moisture that lasts all day.
Enriched with soothing prebiotic oat, this fragrance-free formula is clinically proven to nourish and rejuvenate dry skin for 24 hours.
Experience softer, healthier-looking skin with each use.
Designed to soothe and protect, it’s the perfect daily moisturizer for dry, sensitive skin.

Hydrates for 24 hours
Enriched with prebiotic oat
Clinically proven results
Fragrance-free formula
Ideal for dry, sensitive skin

Ingredients
Water (eau), Glycerin, Dicaprylyl Ether, Stearic Acid, Caprylic/Capric Triglyceride, Cetyl Alcohol, Avena Sativa (Oat) Kernel Flour*, Cetearyl Alcohol, Dimethicone, Phenoxyethanol, Carbomer, Caprylyl Glycol, Ceteareth-20, Sodium Hydroxide, Sodium Citrate, Citric Acid

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

110 AED

20% OFFFeatured

Bigen Powder Hair Dye Chestnut Brown 6gm

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Highlights:

Bigen Powder Hair Dye Chestnut Brown 6gm

Bigen hair dye powder to renew your hair color, easy to use as you can use it only by adding water.

Provides flawless coverage of gray hair for perfect results.

Formulated with natural oils that provide intense hydration and protection for color-treated hair.

It gives you an amazing high color intensity that stays put without fading.

20 AED

20% OFFFeatured

Face Wash, Skin Care, Tubes

Kenta Moroccan Skin Lightening Foam Wash 150gm

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Highlights:

Kenta Moroccan Skin Lightening Foam Wash 150gm

Get clean and radiant skin with Kenta’s Moroccan Brightening Foaming Wash!.Thanks to its formula rich in natural ingredients, this wash deeply cleanses the skin, removes dirt and impurities, and evens out skin tone for a natural glow! If you’re looking for a product that gives you intense freshness and hydration, this is the perfect choice!

Benefits and Features:

Deep skin cleansing: Gently removes dirt and impurities, leaving skin purer!

Super hydration: Contains natural ingredients that help moisturize the skin and prevent dryness!

Lightens and evens skin tone: Helps eliminate pigmentation and dark spots for a natural glow! Softness and Refreshment: Gives skin a smooth texture and a long-lasting fresh feeling!

40 AED

5% OFFFeatured

LightenUp Plus Brightening Shea Butter Face Scrub 118ml

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Highlights:

LightenUp Plus Brightening Shea Butter Face Scrub 118ml

Awaken your senses and invigorate your skin with LightenUp Plus Brightening Shea Butter Face Scrub. Enriched with revitalizing Papaya Extract, this scrub helps eliminate dull skin and refines skin texture, thanks to the gentle polishing microbeads of refreshing Apricot Seed Powder. Nourishing Shea Butter reveals softer, glowing skin while cleansing and energizing your complexion for an instantly brighter and smoother appearance.

Directions: Apply the scrub directly on wet skin and massage in gentle circular motions. Rinse off thoroughly when done, revealing a refreshed and revitalized complexion.

Warnings: For external use only. Avoid the eye area during use to prevent any potential irritation.

Ingredients: Papaya Extract, Shea Butter

105 AED

13% OFFFeatured

Eye & Lip Care, Skin Care

Pretty Cowry Anti Aging Moisturizing Whitening Natural Organic Vitamin E Oil 75ml

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Highlights:

Pretty Cowry Anti Aging Moisturizing Whitening Natural Organic Vitamin E Oil

Vitamin E is most easy and effective to use in oil form, but it can also be used topically in other forms such as: under eye cream, gel, drops, massage oils, lotion, serum, cuticle oil, face mist, masks and it can be taken orally in capsule form also.

35 AED