Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Serums, Skin Care, Gift Sets

UCB European White Gold Toning Lotion And Brightening Set

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UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

The UCB European White Carrot Face & Body Lotion and Carrot Serum Set is an organic, multi-action skincare combo designed to deeply hydrate, brighten, and protect the skin. Protect your skin from the effect of the aging and environmental factors with this beautiful European White brightening lotion. This lotion is also properly formulated to keep your skin safe under exposure to sun without loosing your natural allure.

UCB European White Carrot Brightening Face & Body Lotion

Core Purpose: A nourishing daily body milk that moisturizes, improves skin texture, and enhances natural radiance.

Key Features: Infused with carrot oil, botanical extracts, and antioxidants.

Sun Protection: Contains SPF 50 to help shield the skin against harmful UVA and UVB sun rays.

Skin Benefits: Helps manage minor blemishes, smoothens dry skin, and promotes a more even-toned, glowing complexion without bleaching.

Carrot Serum

Core Purpose: A high-concentration, fast-acting treatment oil designed to target stubborn areas.

Skin Benefits: Intensifies the brightening process, helps fade dark spots boosts overall skin elasticity and smoothness when paired with the lotion.

280 AED

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Precious Perfect Lightening Serum 30ml

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Precious Perfect Lightening Serum 30ml

Precious Perfect Revitalizing Fade Lightening Serum30ml is specially designed to give perfect beauty. A true treasure for black and mixed skins. Composed of fruit acids and radiance white, it ensure a gradual, rapid and long lasting of your skin. For all skin type. Instructions: Apply twice a day, morning and evening. After the first use, the effect will become visible. Caution: Avoid contact with eyes, cuts and irritated skin. Keep out of children’s reach.

30 AED

17% OFFFeatured

Silky Cool Dead Sea Facial Mud Mask Tube 275ml

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Silky Cool Dead Sea Facial Mud Mask Tube 275ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

25 AED

17% OFFFeatured

Body Gel, Skin Care, Tubes

Lemon Glow Ultimate Lightening Treatment Gel 50gm

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Lemon Glow Ultimate Lightening Treatment Gel 50gm

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Lightening Treatment Gel combines Lemon Peel Oil, Lingonberry Seed Oil, Mulberry Root Extract, and Licorice Extract in a lightweight treatment gel developed for oily, combination, and acne-prone skin. It helps visibly brighten skin, improve the appearance of uneven skin tone, and reduce the look of discoloration while promoting a clearer, smoother, and more balanced-looking complexion.

Its lightweight formula absorbs quickly with little to no residue, making it an excellent choice for oily and combination skin or for those who prefer a lighter alternative to a cream. With continued use, skin appears brighter, clearer, more even-toned, and naturally radiant.

125 AED

14% OFFFeatured

Body Gel, Creams, Skin Care

Lady Diana Soft & Smooth Baby Perfumed Petroleum Jelly 320ml

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Lady Diana Soft & Smooth Baby Perfumed Petroleum Jelly 320ml

Our classic baby petroleum jelly contains natural vitamins and skin nourishing elements. Its non-greasy jelly prevents skin from the sunburn effects while moisturizing and soothing it. An ultimate blend of natural ingredients and scientifically crafted ultraviolet ray blocking properties

30 AED

18% OFFFeatured

Shower Gel, Skin Care

Mekako Carrot 15Plus Shower Gel 510ml

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Mekako Carrot 15Plus Shower Gel 510ml

Micro scrubbing shower gel to deeply clean and exfoliate the skin.

The action of CARROT OIL promotes a brighter, elastic, radiant, smoother, toned and young skin.

The WAX MICRO GRANULES gently remove dead cells present on skin surface, thus revealing extreme softness and luminosity.

Sweet and delightful fragrance.

70 AED

18% OFFFeatured

Creams, Tubes, Skin Care

Fair & White Original Brightening & Nourishing Cream Aloe Vera 30ml

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Fair & White Original Brightening & Nourishing Cream Aloe Vera 30ml

Formulated for all skin types, Aloe Vera Brightening Cream is an outstanding brightening facial moisturizer that delivers lightening and hydrating benefits as it smoothes and improves skin clarity. Rich nourishing vitamins and minerals provide oxygen to skin cells, keeping them looking healthy, firm and luminous. Its anti-inflammatory and healing properties help to nourish dry, sensitive skin conditions as well as calm acne-prone skin.

45 AED

17% OFFFeatured

Moroccan Oil Moroccan Ghassoul Face & Body Mask 1Pc

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Moroccan Oil Moroccan Ghassoul Face & Body Mask 1 Pc

Moroccanoil Ghassoul Face & Body Mask Kit is rich with essential nutrients, this all natural Ghassoul Powder provide extra nourishment to the skin, revealing a healthy and smooth skin.
100% Natural Clay.
Has outstanding ability to cleanse, nourish, and conditions the skin.
Contains high percentage of silica, Mg2, Ca2, K+, and other trace minerals, that provides healthier, younger looking, and more radiant skin.
Size: 40ml.. Btl
Clay powder 40% +60ml. Btl.
Activator 60% Measuring Spoon, Spatula, Mixing Bowl
Content & Size: 60ml. Bottle Clay Powder 40% 60ml. Bottle Activator 60%
Mixing Bowl, measuring Spoon, Spatula Instructional leaflet

25 AED

25% OFFFeatured

RDL Transparent Facial Soap 135g

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RDL Placenta Whitening and Rejuvenating Soap 135g

A skin whitening soap especially formulated with placenta extract that helps renew damaged skin tissues and fades away skin blemishes. It helps rejuvenates the skin, keep it young and healthy.

Direction for Use: Use it as bath soap. Apply gently on the face and body where whitening is necessary. Massage thoroughly and leave for 3 minutes before rinsing. Rinse off and pat dry.

Warnings and Precautions: Not to be used by children under three (3) years of age. Avoid contact with eyes. Do not apply if skin is injured or inflamed. Discontinue use if rashes, redness or itching occurs. Avoid sun exposure when using this product. Consult your physician if irritation continues to persist.

15 AED

13% OFFFeatured

Veet Gold Vitamin C Face & Body Corrector Oil Gel 200ml

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Veet Gold Vitamin C Face & Body Corrector Oil Gel 200ml

Veetgold Body Oi Experience the transformative power of our Veetgold Vitamin C Body Oil, enriched with the finest ingredients including turmeric. This potent formula is designed to leave you hydrated, and irresistibly smooth.

This Veetgold Retinol Body Oil is a blend of different plant extracts that will give your body skin a naturally radiant glow.

Our veetgold vitamin c brightening body oil contains turmeric oil that deeply nourishes your skin, leaving it feeling soft, smooth and renewed.

35 AED

PRODUCTS ON SALES

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10% OFFFeatured

Shower Gel, Skin Care

Pretty Be Gentle & Purity Blueberry Bath & Shower Gel 1000ml

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PrettyBe Mango Whitening and Exfoliating Shower Gel 1000ml

Pretty Be Gentle & Purity Blueberry Bath & Shower: is a mild cleanser that gently refreshes and nourishes the skin. Infused with blueberry extracts, it leaves your skin feeling soft, clean, and delicately scented. Ideal for daily use for a pure and soothing shower experience.

If you’re searching for a solution to maintain flawlessly smooth skin that fits seamlessly into your daily routine, look no further than Pretty Be Smooth. Crafted to provide effective, gentle care, this product transforms your skincare regimen into a luxurious experience. Designed for comfort and results, Pretty Be Smooth is the ideal companion for anyone looking to nourish and protect their skin effortlessly.
Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L isn’t just a product – it’s a commitment to healthier-looking skin. The innovative formula is lightweight, making it perfect for daily use without clogging pores or leaving greasy residue.
Infused with skin-loving ingredients, Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L actively replenishes moisture while shielding your skin from environmental stressors. Say goodbye to common irritations and hello to soothing, rejuvenated skin with every application.
Whether you’re preparing for work, a casual outing, or a special occasion, this product effortlessly complements your routine.

45 AED

20% OFFFeatured

Skin Doctor Egyptian Glow Whitening Serum 60ml

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Skin Doctor Egyptian Glow Whitening Serum 60ml

Skin Doctor Gold Glow Serum is formulated with high concentrations of vitamins and nutrients which make it an ideal daily addition to your skincare routine. Almond oil, an incredibly gentle yet effective oil, is suitable for any skin type, including sensitive, dry, or oily. Its specialized components can deeply cleanse pores without blocking them, treating issues such as sunburn, eczema, Stretch Mark, knuckle, and black head.

Side Effects/Caution

External use only. Avoid contact with eyes. If irritation occurs, discontinue use. Keep out of reach of children.

How to use

After bathing with Skin Doctor Soap. Apply all over the body, morning and night. Mix in your body lotion for a skin whitening and glowing effect.

60 AED

11% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Comback Curl Next Day Curl Revitalizer 355ml

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Cantu Comback Curl Next Day Curl Revitalizer 355ml

The Cantu Comback Curl Next Day Curl Revitalizer is a curl revitalizer specifically designed for curly and frizzy hair. This formula contains high-quality ingredients to refresh curls and restore bounce and definition.

The Next Day Curl Revitalizer helps revive limp or depleted curls and breathe new life into them. It moisturizes and defines curls without weighing them down or making them sticky. Hair is left soft, shiny and bouncy.

The Cantu Comback Curl Next Day Curl Revitalizer can be used on dry hair. Take a small amount of the revitalizer and distribute it evenly throughout your curls. Gently scrunch the hair to reactivate and define the curls.

The Curl Revitalizer formula contains no mineral oils, sulfates, parabens or other harmful chemicals. It is gentle on your hair and scalp and is suitable even for sensitive skin types.

Get the Cantu Comback Curl Next Day Curl Revitalizer and bring your curls back to life. Enjoy defined, vibrant and healthy curls that look perfect all day long!

40 AED

17% OFFFeatured

Baby Oils, Kids & Baby Care, Oils & Moisturizer, Skin Care

Lady Diana Baby Oil Enriched with Vitamin-E Formula 200ml

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Lady Diana Baby Oil Enriched with Vitamin-E Formula 200ml

Lady Diana Baby Oil with Vitamin E Formula is a herbal formulation which contains essential vitamins for the baby sensitive skin. It nourishes the skin while keeping the skin

25 AED

10% OFFFeatured

OGX Anti-Breakage+ Keratin Oil Shampoo 385ml

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OGX Anti-Breakage+ Keratin Oil Shampoo 385ml

Transform overtaxed hair into strong, smooth and glossy locks with the OGX Anti-Breakage+ collection of fortifying haircare. Enriched with Keratin oil, the strengthening formulas tend to brittle hair damaged by excessive heat, chemical processes or general wear and tear.

The first step to your daily hair routine, the Anti-Breakage+ Keratin Oil Shampoo cleanses the scalp and hair and removes impurities, while quenching thirsty strands, taming frizz and reinforcing weak hair.

Keratin molecules bond to the rough edges of the hair fibre and seal the cuticle while also boosting resistance to splitting. Formulated to minimise static and tame frizz for a more manageable mane, this shampoo arms your locks stronger, smoother, silkier and shinier.

Ideal for damaged, over-processed hair types.

45 AED

11% OFFFeatured

Pastil Body Lotion Chocolate 480ml

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Pastil Body Lotion Chocolate 480ml

40 AED

6% OFFFeatured

Veetgold Sepi White Body Corrector Body Wash 1000ml

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Veet Gold Frozen Extra Whitening 10X Shower Gel 1000ml

Veetgold Sepi White Body Corrector Body Wash 1000ml

Our luxury formula, supercharged with amino acids & phenylalanine complex, cleanses and helps firm for beautiful, healthy-looking skin.

Ingredients: Aqua, Sodium Lauroyl Methylaminopropionate, Potassium Cocoyl Glutamate, Acrylates Copolymer, Sodium Lauroyl Sarcosinate, Sodium Cocoamphoacetate, Carya Illinoensis (pecan) Shell Powder, Glycol Distearate, Fragrance, Limnanthes Alba (meadowfoam) Seed Oil, Niacinamide, Tocopherol, Argania Spinosa Kernel Oil, Citrus Medica Limonum (lemon) Peel Oil, Sodium Hydroxide, Phenoxyethanol.

How to use: After moisturizing your body, please take the appropriate amount of this product on your palm(or on the bath ball), apply it around your body, and try to massage your body with it gently to make it produce rich foam, then please rinse your body with water.

Cleans blackspots
Cleans white patches
Stops scars & wrinkles
All skin types
Body corrector & body glowing shower bathe
promotes even skin tones

WARNING: Avoid contact with eyes. Discontinue use if skin irritation develops. If irritation persists, consult a physician or pharmacist. keep out of reach of children. This product should be stored between 15-30°C.

Ingredient

White Glutathione, Alchol Glycerin, Soy Protein, Perfume extracts, sodium Lactate, carrot seed oil, Vitamin K Citric Acid, chloride

85 AED

11% OFFFeatured

Gluta Berry Carrot FFast Action Whitening Essential Lotion 500ml

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Gluta Gold Vitamin C Whitening Essential Lotion 500ml

The gentle nourishing ingredients complex of this kojic acid and glutathione, makes it the perfect choice for you whether you have a dry, oily or sensitive complexion, this milk is all you need to acquire a smooth silky soft skin; forget about spots, pimple and blemishes once for all. Your radiant, youthful, soft skin will be hard to resist. Contains: Arbutin, Glutathione, Vitamin E & Kojic Acid. Results within the first week of use.

40 AED

33% OFFFeatured

Shower Gel, Skin Care

Piment Doux Plus Face Whitening Cream Dark Spot Corrector 40gm

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Piment Doux Plus Face Whitening Cream Dark Spot Corrector 40gm

Piment Doux Plus Whitening Face Cream with Sweet Pepper, is a concentrated, repair all deformity and irregularities of the skin and complexion. Fave cream is rich in collage and vitaminc,it eliminates pimples and black spot!

20 AED

20% OFFFeatured

Feminine Care, Personal Care, Sensitive Areas

A Bonne Miracle White C Creamy Milk Cream Soap 90gm

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A Bonne Miracle White C Creamy Milk Cream Soap 90gm

20 AED

GIFT SET

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17% OFFFeatured

Scrubs, Skin Care

Skin Doctor Face & Body Scrub With Turmeric 1000ml

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Skin Doctor Face & Body Scrub With Turmeric 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Turmeric Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells and removing impurities and dirt to replace them with fresh, clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

20% OFFFeatured

Reborn Aloe Vera Facial Skin Polish 500ml

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Reborn Aloe Vera Facial Skin Polish 500ml

40 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Gluta Berry Retinol Fast Action Brightening Glowing Oil SPF45 300ml

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Gluta Berry Retinol Fast Action Brightening Glowing Oil SPF45 300ml

35 AED

11% OFFFeatured

Royal Beauty Almond Face & Body Scrub 500ml

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Royal Beauty Almond Face & Body Scrub 500ml
- Royal Beauty Almond Face & Body Scrub is a luxurious exfoliating treatment designed to gently remove dead skin cells and reveal smooth, radiant skin.
- Infused with almond extract, known for its nourishing and soothing properties, this scrub helps to hydrate and soften the skin while providing a deep cleanse
- The fine almond particles exfoliate both the face and body, improving skin texture and promoting circulation.
- Ideal for all skin types, it leaves your skin feeling refreshed, rejuvenated, and delicately scented.
- This scrub provides a spa-like experience, leaving your skin smooth, moisturized, and glowing.
- A gentle but effective formulation for use as facial cleanser, Almond extract removes the traces if dead skin cells and open blocked pores.
- A luxurious body scrub with natural exfoliating particles to ease away dead skin cells, leaving skin soft, smooth and delicately scented.

40 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Sia 24k Gold Beauty Cream

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Sia 24k Gold Beauty Cream

Sia Gold Beauty Cream has Saffron, Bearberry, Licorice and Aloe Vera. Sia Gold Beauty Cream use whitening beads technology (first one to use in Pakistan), Whitening Beads give vitamins directly to your skin.

Benefits :
– Brighten & Fairer your skin
– Make your skin clear and spotless
– Get glow on your face with soft & supple skin
– Suitable for all kind of skin

25 AED

8% OFFFeatured

Conditioner, Hair Care

Moringa- O Malunggay Olive Oil Omega Herbal Conditioner Anti-Hairfall + Revitalizing + Smoothening With Argan Oil 200ml

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Moringa- O Malunggay Olive Oil Omega Herbal Conditioner Anti-Hairfall + Revitalizing + Smoothening With Argan Oil 200ml

Nourish your strands and protect them from breakage with Moringa-O2’s anti-hair fall and moisturizing conditioner with argan oil. Formulated with herbal ingredients, this versatile product supports healthier, stronger strands from root to tip.

Argan Oil is produced from the argan fruit from Morocco. Its excellent moisturizing and nourishing hair properties have been known for centuries and are now being rediscovered by hair & skin specialists.

Moringa-O2 Herbal and Revitalizing Conditioner with Argan Oil brings together nature’s powerful multi-vitamins. Malunggay (Moringa), Olive, Omega (Sunflower), and Argan oils. These oils are very rich in antioxidants, vitamins, and minerals: Vitamins A, C, D, E, B-complex, essential fatty acids, Omegas 6 and 9, calcium, and other minerals.

Hair care starts with good scalp care. The Moringa-O2 Herbal Anti Hairfall and Revitalizing Conditioner with Argan Oil gently moisturizes and softens, and doesn’t strip hair and scalp’s essential oils. The many vitamins and minerals of this product supply hair with the essential nutrients needed for additional care of thin and weak hair. It repairs and revitalizes hair and reduces hair fall.

How to Use

Apply Moringa-O2 Herbal Anti Hairfall and Revitalizing Conditioner with Argan Oil generously to wet hair. Massage from the mid-lengths through the ends of your strands and leave it on for 2 to 3 minutes. Rinse thoroughly with water.

For best results, follow the Moringa-O2 hair care system at least 3 times a week. The moisturizing conditioner should be part of your weekly haircare routine to minimize breakage, restore hydration, and support hair growth.

At least 30 minutes before your bath, apply Moringa-O2 Hair, Scalp & Skin Therapy Oil from the scalp to the ends of your hair.
Rinse scalp and hair with Moringa-o2 Herbal Anti Hairfall and Revitalizing Shampoo with Argan Oil.
Follow with a generous amount of Moringa-O2 Herbal Anti-Hair Fall Conditioner with Argan Oil. Rinse well and gently towel-dry.
Apply Moringa-O2 Herbal Hair Relaxing Serum++ with Argan Oil on either wet or dry hair to seal in moisture and shine.

60 AED

7% OFFFeatured

Purec Pure Egyptian Secret Vitamin C Lotion 400ml

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Purec Pure Egyptian Secret Vitamin C Lotion 400ml

Purec Egyptian Secret Vitamin C Lotion is easily absorbed into the skin. It nourishes the deeper layers of the skin to bring you the brighter skin you desire. It restores rough skin to be moist and lively with the help of collagen. It strengthens you skin, tightens skin firmness and restores vitality to your skin. It also prevents wrinkles.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

65 AED

10% OFFFeatured

Clere Cocoa Butter Body Cream Pure Glycerine Enriched 500ml

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Clere Cocoa Butter Body Cream Pure Glycerine Enriched 500ml

A rich cream that makes your skin smooth, smooth and gorgeous with its perfect skin ingredients.

It contains glycerin and vitamin E as well as cocoa butter.

Helps you keep skin radiant, hydrated and fresher.

Smooth and moisturize skin.
Rejuvenates skin cells.
Increases skin vitality and freshness.
It can be used on the body and face.

45 AED

11% OFFFeatured

Gift Sets, Scrubs, Skin Care, Tonners

Lady Diana Herbal Collection Aloe Vera Scrub with Vitamin E & B5 500ml

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Lady Diana Herbal Collection Aloe Vera Scrub with Vitamin E & B5 500ml

Aloe Vera extracts natural ingredients that give skin gentle care, refreshing and moisturizing, and make skin smooth, and luminous. Buy Wholesale Lady Diana Aloe Vera Vitamin E & B5 Scrub and get the glow to your skin.

40 AED

13% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders mooth and Silky anti-dandruff shampoo 1000ml

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Head & Shoulders mooth and Silky anti-dandruff shampoo 1000ml

Transform your hair from dry and frizzy to smooth and silky with Head & Shoulders Smooth and Silky Anti-Dandruff Shampoo.

Head & Shoulders shampoo cleans, protects, and moisturizes your scalp and hair (with regular use) – so you can get 100% dandruff free, and you get beautiful, healthy-looking hair. Now with a

high beauty standard and a tried and tested anti-dandruff, Head & Shoulders keeps your hair beautiful and dandruff-free (even flakes visible from a distance of two feet, with regular use).

Benefits and Features:

1- A gentle, pH-balanced shampoo and conditioner for daily use.

2- For all hair types, even colored or chemically treated.

3- Leaves hair free of dandruff by up to 100%.

4-Helps soften and restore dry, frizzy hair to give it a smooth, silky look.

5-Shampoo with soft and pH-balanced conditioner for daily use.

65 AED