Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Pro Lab Skin Tone Corrector Alpha Arbutin + Niacinamide Brightening Lotion 500ml

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Pro Lab Skin Tone Corrector Alpha Arbutin + Niacinamide Brightening Lotion 500ml

Pro Lab Alpha Arbutin + Niacinamide Brightening Lotion is a targeted skincare formula designed to help fade dark spots, even out skin tone, and restore a healthy, radiant glow while keeping the skin well-hydrated and smooth.

KEY BENEFITS

• Helps fade dark spots and discoloration
• Promotes brighter, more even-looking skin
• Strengthens the skin barrier and improves hydration
• Smooths texture and supports healthy glow
• Suitable for daily full-body use

145 AED

17% OFFFeatured

Oznaturals Renew Pro Retaxinol Serum 30ml

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Oznaturals Renew Pro Retaxinol Serum 30ml

This serum is most effective for the care of aging and UV-damaged skin. Increased skin renewal and support of new blood vessels help to improve skin tone, reduce age spots, and smooth skin texture.

Retinol works its magic to brighten, promote glow and help turn back the clock. Use daily as part of your evening skincare routine. Can be layered with other OZN® serums for ultimate skin nutrition.

50 AED

20% OFFFeatured

Reborn Beauty Premium Scrub Mint 500ml

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Reborn Beauty Premium Scrub Mint 500ml

40 AED

13% OFFFeatured

Valera Sensitive Area Cream

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Valera Sensitive Area Cream

35 AED

13% OFFFeatured

Fair and White Exclusive Vitamin C Brightening Serum 30ml

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Fair and White Exclusive Vitamin C Brightening Serum 30ml

Its formula with Vitamin C aims at regulating melanin production and at brightening your skin. This brightening care product illuminates your complexion, softens brown spots and refines your skin texture.

100 AED

11% OFFFeatured

Valera Body Lotion Vitamin C 400ml

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Valera Body Lotion Vitamin C 400ml

Contain natural plant extraction vitamin C, mineral substance and pure water, combined with unique formula and high-tech, it can seep into the skin quickly, improve the dry skin and make the skin whitening and nourishing so it is indeed a good product for the skin after bathing which will make your skin more smooth, tender and bright.

40 AED

8% OFFFeatured

Melano Basilque Gold Face Scrub 300gm

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Melano Basilque Gold Face Scrub 300gm

For extra skin firmness & regeneration

Gold scrub stimulates the production of natural collagen, tightens the skin, restores vitality and freshness, and keeps it moisturized.

Ingredients:
gold, almond oil, alpha hydroxy acids, honey, propylene glycol, fragrance.

how to use:
wash the face well, then apply the scrub and gently massage in light circular motions for about 3 minutes to remove dead skin. rinse thoroughly with lukewarm water.

For all skin types
Stimulates the production of natural collagen
Tightens the skin

55 AED

7% OFFFeatured

Roda Roji Ceramide Firming Aquaporin Toner 200ml

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Roda Roji Ceramide Firming Aquaporin Toner 200ml

RODA ROJI Ceramide Relief Aquaporin Toner has a strong regenerating effect, stimulates the synthesis of natural moisturizing factor components and prevents dehydration. It penetrates deep into the epidermis, triggering cell renewal processes. Toner’s main function is to produce and increase the activity of aquaporins, proteins that transport moisture into the deep layers of the epidermis.

Key features:

Repairs and strengthens the lipid barrier: Ceramides present in the toner help repair the skin’s lipid layer, helping to strengthen the skin’s natural protective barrier.

Deep hydration and maintenance of optimal moisture levels: Hyaluronic acid of different molecular weights provides hydration in the superficial and deep layers of the skin, preventing dryness and helping to maintain healthy moisture levels.

Reduces skin sensitivity: The benefits of ceramides and a complex of natural extracts reduce skin sensitivity for increased comfort.

Stimulates cell regeneration: Toner helps accelerate cell regeneration, helping to heal damaged skin.

Improves skin texture: Ingredients such as lecithin help improve skin texture and maintain cellular health.

Antioxidant effects and protection against environmental factors: Certain ingredients may have antioxidant properties that help protect the skin against the damaging effects of free radicals and harsh environmental factors.

65 AED

11% OFFFeatured

Laser White Pure Clay Facial Mask Rice Milk Extract, 400gm

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Laser White Pure Clay Facial Mask Rice Milk Extract, 400gm

Face masks are great additions to any skincare routine to target specific skin care concerns. Masks can help hydrate skin, remove excess oils and help improve the appearance of pores—while providing a relaxing, spa-like experience at home.

Face masks are occlusive meaning they blanket the skin, delivering benefit ingredients to improve the appearance and or quality of the skin. Always apply a face mask to clean, dry skin so you’re not layering a face mask over dirt and bacteria.

40 AED

Perfect Glow Carrot Body Cream With Vitamin C, E B 140ml

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Perfect Glow Carrot Body Cream With Vitamin C, E B 140ml

Perfect glow contains ingredients proven to enlighten your skin and remove blackheads and dark spots. Also contains vitamin E that treats pigmented skin and stains. Prevents reappearance of dark trashes. Adapted to all skin types

40 AED

PRODUCTS ON SALES

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8% OFFFeatured

&Honey Deep Moist Cherry Blossom Honey Shampoo Step1.0 440ml

Hair Care, Shampoo

&Honey Deep Moist Cherry Blossom Honey Shampoo Step1.0 440ml

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&Honey Deep Moist Cherry Blossom Honey Shampoo Step1.0 440ml

A deep moisturizing shampoo for dry hair with split end
Belongs to the ‘DEEP MOIST SAKURA SERIES’
Boasts a 14% moisture level creating a whole new level of hydration, & more importantly, sustaining this moisture
Contains more than 90% moist essence
Made with 3 types of honey: Manuka honey, Acacia Honey & raw honey from Japan
Contains Argan oil, propolis, royal jelly & hyaluronic acid
Leaves hair hydrated, strong & healthy
Scented with a floral fragrance of cherry blossom
Free from sulfate, paraben, mineral oil, synthetic antioxidants & animal testing

110 AED

18% OFFFeatured

Shower Gel, Skin Care

Medimix Turmeric & Argan Oil Body Wash 250ml

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Medimix Turmeric & Argan Oil Body Wash 250ml

Blemish-free, moisturized skin is naturally achieved with the Medimix Turmeric & Argan Oil Body Wash. Turmeric is known to purify the body and fight blemishes, while Moroccan Argan oil is exceptionally hydrating. It’s the perfect blend for clearer, softer skin that feels great.

45 AED

14% OFFFeatured

Shower Gel, Skin Care

Bicarbolight Lightening Shower Gel with Bicarbonate and Lemon 500ml

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Bicarbolight Lightening Shower Gel with Bicarbonate and Lemon 500ml

BICARBOLIGHT shower gel with sodium bicarbonate and lemon deeply purifies the skin. Rid of toxins, it is ready to receive the complete care of the BICARBOLIGHT range for a complexion that is always more luminous.

Product benefits

Deeply cleanses the skin

Clarifies and unifies the complexion

Gives radiance to the skin.

How to use

With water, lather shower gel on face and body. Rinse thoroughly and dry gently.

30 AED

50% OFFFeatured

Body Scrub Gloves Exfoliating Bath Red

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Body Scrub Gloves Exfoliating Bath Red

High-grade Exfoliating Gloves exfoliating gloves for women are made of high-quality nylon material, with thickened flat knitting that is effective in exfoliation, and will not scratch your skin. Our exfoliating mitts is great for the entire family

Ideal Body Exfoliate Scrub Glove These shower gloves work well in exfoliation, they can massage your skin. Our scrub gloves exfoliating suitable to use on arms, legs, chest, back and foot. Used our exfoliating gloves for body, your skin will look silky smooth and soft

Washable & Re-useable & ElasticThe bath loofah gloves are durable enough for machine wash, the exfoliating washcloth is reusable. In addition, there is a hanging loop on each body scrub glove for convenience to hang on a hook to dry. Our exfoliating wash glove is elastic flexible to fit most hands

Suitable For All Skin TypesExfoliation gloves work with different skin textures, such as oily, dry and combination. Repeated use continues to soften rough, dry skin. Using exfoliating gloves can effectively exfoliate layers of dead skin and impurities from the bodys surface. We suggest exfoliating before using a self-tanner to avoid blotchy and uneven tans

10 AED

14% OFFFeatured

Silky Cool Chocolate & Cacao Moisturizing Cream 275ml

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Silky Cool Chocolate & Cacao Moisturizing Cream 275ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

8% OFFFeatured

Curly & Wavy hair, Hair Care, Shampoo

Shea Moisture Raw Shea Butter Deep Moisturizing Shampoo Curly to Coily Hair 384ml

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Shea Moisture Raw Shea Butter Deep Moisturizing Shampoo Curly to Coily Hair 384ml

Thirsty curls? Meet your moisture hero. Our Raw Shea Butter Deep Moisturizing shampoo is enriched with a unique Raw Shea Butter blend, to give your curls and coils the moisture it needs. Our moisturizing, sulfate-free shampoo gently cleanses dry hair and delivers 3X more moisture**. Perfect for those transitioning from chemically treated to natural hair.

55 AED

11% OFFFeatured

Queeny Cazara The Power of Trio-Oil Blend Argan, Coconut & Oilve Regular

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Queeny Cazara The Power of Trio-Oil Blend Argan, Coconut & Oilve Regular

Achieve smooth, sleek, and frizz-free hair with Queeny Cazara’s Regular Strength Relaxer Kit. Designed to straighten and smooth hair while delivering deep hydration and protection, this formula is perfect for those seeking a relaxed look with enhanced hair health.

Infused with a nourishing trio-oil blend of Argan, Coconut, and Olive oils, this relaxer not only helps achieve silky straight hair but also promotes strength, shine, and moisture, leaving your hair looking healthy, soft, and more manageable.

Key Features:

Regular Strength Formula: Ideal for hair that needs a gentle yet effective straightening solution.
Nourishing Oils: Argan oil adds shine and softness, Coconut oil strengthens and reduces breakage, and Olive oil deeply hydrates.
Hydration & Protection: Locks in moisture, preventing dryness and maintaining healthy-looking hair.
Frizz Reduction: Smooths the hair cuticle for a sleek, frizz-free finish.
Improved Resilience: Helps maintain hair strength and flexibility after relaxing.

How to Use:

Follow the included instructions for a precise application. Apply the relaxer evenly to your hair, ensuring each section is thoroughly coated. Rinse and neutralize to preserve hair health. Finish with Queeny Cazara Leave-In Conditioner to lock in moisture and keep hair soft and strong.

40 AED

13% OFFFeatured

So Beauty Soriko Glutathione Bright UP & Glow X10 Gluta Whitening Lotion 500ml

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So Beauty Soriko Glutathione Bright UP & Glow X10 Gluta Whitening Lotion 500ml

Skin nourishing lotion that helps brighten the skin. Enriched with glutathione extract, korean berry extract, vitamin b3, vit c and arbutin. Helps protect skin from dark spots and skin discoloration. Helps to make skin color consistent. Combined with hyaluron extract,shea butter,and vit e,with antioxidant properties help to slow down aging process of skin cells. Help reduce wrinkles,smoothen and moisturize the skin.

35 AED

5% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

No Spot Turmeric & Vitamin C Strong Whitening Molato Body Oil SPF 50 300ml

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No Spot Turmeric & Vitamin C Strong Whitening Molato Body Oil SPF 50 300ml

No Spot Turmeric & Vitamin C Strong Whitening Molato Body Oil is a moisturizing and skin-toning body oil formulated to help improve the appearance of dull, uneven-looking skin while leaving the body feeling nourished and conditioned.

The formula highlights Turmeric and Vitamin C and, according to the product packaging, also contains Extra Virgin Olive Oil, Kojic Acid, Glutathione and Sunflower Oil.

Designed for daily moisturizing and skin-toning care, this body oil can be incorporated into a regular body-care routine to help maintain softer, smoother and more radiant-looking skin.

Key Features:

• Formulated with Turmeric & Vitamin C
• Contains Extra Virgin Olive Oil
• Contains Kojic Acid
• Contains Glutathione
• Contains Sunflower Oil
• Daily moisturizing body oil
• Supports brighter and more radiant-looking skin
• Helps improve the appearance of uneven skin tone
• Helps moisturize and condition dry-looking skin
• Packaging highlights care for the appearance of acne marks, freckles and age spots
• SPF 50 stated on the product packaging
• 300ml / 10.2 fl oz size

How to Use:

Apply a suitable amount to clean body skin and massage gently until absorbed. For added moisturization, apply after bathing while the skin is slightly damp.

Use consistently as part of your regular body-care routine.

Avoid contact with the eyes and do not apply to broken or irritated skin. Discontinue use if persistent irritation occurs.

The SPF 50 claim is stated on the product packaging. For dependable daytime UV protection, use a dedicated broad-spectrum sunscreen as directed, especially on exposed skin.

95 AED

6% OFFFeatured

Hair Care, Hair Mask, Hair Styling Products

TGIN Rose Water Hydrating Hair Mask 340gm

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Highlights:

TGIN Rose Water Hydrating Hair Mask 340gm

Our tgin Rose Water Hydrating Hair Mask blends proteins, healthy fats, and vitamins to revitalize dry and damaged hair. The deep-penetrating hair mask works to melt away knots and tangles while adding moisture and softness.

Benefits

Moisturizes and protects

Vitamins A, B, C, D, E, and B3

Omegas 3, 6, and 9 to support the hair shaft

75 AED

GIFT SET

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50% OFFFeatured

Accessories

Body Scrub Gloves Exfoliating Bath Gloves Pink

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Body Scrub Gloves Exfoliating Bath Gloves Pink

10 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Casri Gluta C Beauty Face Cream 30gm

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Casri Gluta C Beauty Face Cream 30gm

Casri Gluta C Beauty Face Cream

Casri Gluta C Beauty Cream – Vitamin C Brightening Moisturizer

Reveal a brighter, healthier-looking complexion with Casri Gluta C Beauty Cream. This lightweight, fast-absorbing moisturizer is enriched with Glutathione, Vitamin C, and nourishing botanical extracts to help improve the appearance of uneven skin tone, dark spots, and dullness while keeping skin soft and hydrated.

Its antioxidant-rich formula helps defend the skin against environmental stressors and supports a smoother, more radiant complexion. Suitable for daily use, this cream delivers lasting moisture without feeling greasy, making it ideal for both morning and evening skincare routines.

Why You’ll Love It

Brightening Formula – Helps improve the appearance of dull and uneven-looking skin.
Fast-Absorbing Texture – Lightweight, non-greasy formula for everyday comfort.
Hydrating Care – Keeps skin soft, smooth, and moisturized.
Antioxidant Protection – Helps defend against environmental stressors.
Daily Moisturizer – Suitable for all skin types.

Key Benefits

Helps brighten the complexion
Improves the appearance of uneven skin tone
Helps reduce the appearance of dark spots
Supports smoother, healthier-looking skin
Helps soothe the look of skin redness
Provides lasting hydration
Leaves skin soft, supple, and radiant
Promotes a fresh, youthful-looking glow

Power Ingredients

Glutathione – Helps promote a brighter, more even-looking complexion.
Vitamin C – Provides antioxidant protection while enhancing skin radiance.
Natural Extracts – Help nourish and moisturize the skin for a healthier appearance.

Product Features

Lightweight beauty cream
Fast-absorbing formula
Non-greasy finish
Antioxidant-rich skincare
Suitable for daily use
Suitable for all skin types

Suitable For

Dull skin
Uneven skin tone
Dark spots
Dry skin
Combination skin
Oily skin
All skin types

How to Use

Cleanse and dry your face.
Apply an appropriate amount evenly to the face and neck.
Gently massage until fully absorbed.
Use morning and evening for best results.
Follow with sunscreen during daytime use.

Achieve smoother, brighter, and healthier-looking skin every day with Casri Gluta C Beauty Cream, your daily moisturizer for lasting hydration and radiant skin.

25 AED

31% OFFFeatured

Queen Helene Cocoa Butter Face and Body Cream 425gm

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Highlights:

Queen Helene Cocoa Butter Face and Body Cream 425gm

This luxuriously rich, non-greasy creme blends cocoa butter and lanolin to quench and relieve moisture-starved skin. Protects from dryness caused by over-exposure; helps diminish the appearance of wrinkles; and soothes discomforts of stretched skin during and after pregnancy.

Queen Helene Cocoa Butter Face & Body Creme delivers intense, soothing moisture to extremely dry skin. Our creamy blend of cocoa butter and pure lanolin nourishes dry patches and leaves your skin feeling softer and smoother. In addition to restoring moisture, our non-greasy formula is also effective at reducing the appearance of fine lines and wrinkles and soothing stretched skin during and after pregnancy. Queen Helene is proud that our products are not tested on animals. Includes one 15 oz jar of Queen Helene Cocoa Butter Face & Body Creme. Queen Helene brand has been a leader in quality and beauty products for professional and personal use since 1930. We are proud to have created a full line of affordable and effective body care products that are still passed on from generation to generation.

45 AED

10% OFFFeatured

Topicrem Mela Unifying Exfoliating Soap Bar 150gm

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Topicrem Mela Unifying Exfoliating Soap Bar 150gm

Discover the transformative power of the Topicrem Mela Unifying Exfoliating Soap Bar 150g (5.29 oz), a luxurious skincare essential designed to elevate your daily cleansing routine. This exquisite soap bar caters to those seeking a harmonious complexion, addressing concerns of uneven skin tone and rough texture. With its rich, creamy lather and delicate fragrance, it envelops your senses in a soothing embrace, turning every wash into a moment of indulgence.

Thanks to its carefully curated formula, this soap bar offers both immediate and long-term benefits, leaving your skin feeling soft, smooth, and visibly more radiant. Enriched with the natural exfoliating prowess of almond shell powder, it gently buffs away dead skin cells, revealing a fresher, more luminous surface beneath. Meanwhile, the inclusion of glycerin ensures that your skin remains hydrated and supple, warding off dryness and discomfort. Additionally, the presence of niacinamide in the formulation helps to unify and brighten your complexion over time, enhancing your skin’s natural glow. As you lather up with this exceptional soap, you’ll experience a sense of rejuvenation and confidence, knowing that your skin is being cared for with the utmost attention to detail.

45 AED

15% OFFFeatured

Bar Soap, Fragrances, Roll On, Skin Care

Fair and White Exclusive Vitamin C Exfoliating Soap For Cleansing 200g

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Fair and White Exclusive Vitamin C Exfoliating Soap For cleansing 200g

Its formula is enriched with Apricot kernels so that it rubs and cleanses all dead cells and impurities responsible for dull complexions. These exfoliating agents are combined with the brightening properties of the Vitamin C

55 AED

8% OFFFeatured

Shower Gel, Skin Care

Double Dose Ultra Whitening Salt Body Scrub 5 Days Action 580gm

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Double Dose Ultra Whitening Salt Body Scrub 5 Days Action 580gm

55 AED

11% OFFFeatured

Medimix Copper Body Scrub 200gm

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Medimix Copper Body Scrub 200gm

Give your skin the perfect revitalization regime with Medimix Ayurvedic Copper Body Scrub. Its miraculous anti-aging properties help diminish wrinkles and get rid of tired, dull skin. Natural antioxidants work gently to tone and nourish, bringing a youthful glow to your skin.

40 AED

6% OFFFeatured

Aneeza Arbutin Strong Whitening Lotion 500ml

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Aneeza Arbutin Strong Whitening Lotion 500ml

Elevate your skincare routine with Lait Aneeza Arbutin Strong Bleaching Lotion, a powerful and innovative formulation designed to address uneven skin tone, dark spots, and hyperpigmentation. This luxurious lotion combines the potent properties of Arbutin, a naturally occurring compound extracted from the bearberry plant, known for its remarkable ability to inhibit melanin production, helping to lighten and brighten the skin.

Our strong bleaching lotion is meticulously crafted to deliver visible results without compromising the skin’s integrity. The lightweight texture absorbs quickly, providing deep hydration while working its magic to even out your complexion. Say goodbye to dullness and embrace a radiant glow that transforms your skin from within. Suitable for all skin types, this product is perfect for anyone looking to enhance their beauty with a safe and effective solution.

75 AED

13% OFFFeatured

Express Glow Triple Fast Lightening Serum 50ml

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Express Glow Triple Fast Lightening Serum 50ml

Lightening Strength: Advanced Strength – Fast Lightening for Oily & Combination Skin

Express Glow Triple Fast Lightening Serum combines Grape Seed Oil, Asafetida Extract, and Vitamin C in a concentrated, lightweight, fast-absorbing serum formulated to help visibly lighten skin and improve the appearance of uneven skin tone. Designed for oily and combination skin, it absorbs quickly without leaving a sticky or greasy residue, making it an ideal addition to your daily skincare routine.

Enriched with moisturizing and antioxidant-rich ingredients, it helps promote a smoother, healthier-looking complexion while improving the appearance of dullness and uneven skin tone. With continued use, skin appears visibly lighter, softer, more even-toned, and naturally radiant.

130 AED

11% OFF