Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

Biocos Dark Spot Cream Brightening Formula with Sweet Almond Oil

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Biocos Dark Spot Cream Brightening Formula with Sweet Almond Oil

Fades Dark Spots & Hyperpigmentation: Formulated with Vitamin C and Azelaic Acid, this cream reduces dark spots and discoloration for a more even and radiant skin tone.
Brightens Dull Skin for a Youthful Glow: Powered by Glycerin and Almond Oil, our cream revitalizes tired skin, leaving it visibly brighter and refreshed.
Hydrates & Nourishes Deeply: Enriched with natural ingredients like Glycerin and Almond Oil, it provides essential moisture, keeping your skin smooth, soft, and deeply nourished.
Anti-Aging Protection for Radiant Skin: The antioxidant-rich formula fights free radicals, helping to prevent further signs of aging while promoting healthier, smoother skin.
Gentle & Suitable for All Skin Types: Dermatologist-tested, this cream is ideal for all skin types, including sensitive skin, providing safe and effective dark spot correction.

30 AED

10% OFFFeatured

Baby Shower Gel, Kids & Baby Care, Shower Gel, Skin Care

DH7 Paris Apricot & Peach Baby Shower Gel 750ml

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DH7 Paris Apricot & Peach Baby Shower Gel 750ml

This shower gel suitable for babies allows you to effectively wash your child’s hair and body while respecting their delicate skin. Its fruity notes of apricot and peach will turn bath time into a delightful moment for your child. This 2-in-1 shower gel is perfect for your baby’s daily hygiene routine. It has been dermatologically tested on sensitive skin.

180 AED

13% OFFFeatured

Valera Mud Mask Nila Zarka

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Valera Mud Mask Nila Zarka

35 AED

Stay Young Face and Body Cream 85gm

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Stay Young Face and Body Cream 85gm

Stay Young cream has been developed to care for your skin. Eliminates raving dark blotches and pimples. Makes your skin healthy, radiant, fair, soft, and satin smooth.

This cream helps clear pigmentation and contains no harsh whitening chemicals. Great for discoloured skin, smoothening and brightening the skin as well as creating a healthy clearer skin.

40 AED

13% OFFFeatured

Caro White Beauty Lotion 500ml

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Highlights:

Caro White Beauty Lotion 500ml

Evens out skin tone and makes it firmer giving a more radiant complexion.

Fights against a dull complexion and diminishes the visible appearance of pigment spots.

Hydrates and protects the epidermis.

The skin is soft, supple and radiant.

35 AED

22% OFFFeatured

Valera Sandalwood Body Lotion

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Valera Sandalwood Body Lotion

35 AED

18% OFFFeatured

R&D CARE Rice Milk and Arbutin Shower Salt Scrub 700gm

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R&D Tomato & Carrot Shower Scrub Extra Whitening 700g

R&D Care Tomato & Carrot Shower Scrub is a perfect scrub for you skin with the following special abilities: makes your complexion lighter, fresher and silky smooth, reduces facial acne and bodily rashes. Helps reduce dark skin on the abdomen, underarms, or wherever needed. Makes the skin firmer while stimulating circulation of the blood.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Casri Beauty Cream Avocado 30gm

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Highlights:

Casri Beauty Cream Avocado 30gm

Casri Beauty Cream is a nourishing daily skincare formula enriched with Aloe Vera, Avocado, and Vitamin B to help moisturize, soften, and revitalize your skin. Its lightweight, fast-absorbing formula provides long-lasting hydration while promoting a smoother, healthier, and naturally radiant complexion for all skin types.

Key Highlights

✓ Enriched with Aloe Vera, Avocado & Vitamin B
✓ Deeply moisturizes and nourishes the skin
✓ Helps soothe dry and tired-looking skin
✓ Supports smoother and softer skin texture
✓ Promotes a healthy and naturally radiant complexion
✓ Lightweight, non-greasy formula for daily use
✓ Suitable for all skin types
✓ Perfect for everyday skincare routine

25 AED

25% OFFFeatured

Pure Skin Vanishing Lightening Care Serum 30ml

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Highlights:

Pure Skin Vanishing Lightening Care Serum 30ml

Helps to inhibit melanin production and prepares your skin for the next steps of your beauty routine

Enriched with fast penetrating nutrients that relaxes rough and dry skin

Enhances the skin’s defenses and preventing future damage

30 AED

5% OFFFeatured

Extreme Glow Exfoliating Purifying Soap 200gm

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Highlights:

Extreme Glow Exfoliating Purifying Soap 200gm

Lightening Strength: Advanced Strength – Strong Lightening For All Skin Types

Extreme Glow Exfoliating Purifying Soap is an exfoliating cleansing bar formulated to help remove dull surface buildup while promoting a brighter, more even-looking complexion. Enriched with Argan Oil, Valerian Root Extract, and Vitamin A, it gently cleanses, smooths skin texture, and helps prepare the skin for the rest of your brightening routine.

Natural exfoliating particles help buff away dead skin cells and impurities without leaving skin feeling overly dry, while moisturizing ingredients help maintain softness and comfort. With continued use, skin feels smoother, looks more radiant, and is better prepared to absorb your Extreme Glow treatment products.

95 AED

PRODUCTS ON SALES

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8% OFFFeatured

Lotion, Skin Care

Purec Pure Egyptian Secret Halfcast Lotion 400ml

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Highlights:

Purec Pure Egyptian Secret Halfcast Lotion 400ml

Purec Egyptian Secret Halfcast Lotion is formulated to firm and brighten the skin with dynamic combination of 100% natural ingredients that target Pimples & Wrinkles. It Also leaves skin the soft & moisturized all day.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

5% OFFFeatured

Fair & White So Carrot Miraculous Cream Brightening Face & Body Cream 250ml

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Highlights:

Fair & White So Carrot Miraculous Cream Brightening Face & Body Cream 250ml

The deliciously scented Miraculous Brightening Face and Body Cream has a creamy texture and contains Carrot Oil. It helps brighten skin and even out complexion. For more radiant and silky skin glowing with beauty.

95 AED

17% OFFFeatured

A Bonne Deodorizing Silky Salt Scrub Wasabi & Peach 350gm

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Highlights:

A Bonne Deodorizing Silky Salt Scrub Wasabi & Peach 350gm

A 2in1 Deodorizing Salt scrub that gently exfoliates the skin and nourishing skin, leave silky, bright and beautifully healthy skin.

* Micronized salt gently exfoliate to help unclog pores for skin that looks smother and brighter without skin irritation.

* Wasabi Root Extract defends against unwanted odor by reduce the growth of bacteria.

* Peach Extract a great source of nutrients, multivitamins and minerals. Gives excellent radiant glow to the skin. Provide hydrating and antioxidant-rich benefits-to help keep skin moisturized and beautifully radiant glow.

* Vitamin B3 can gives a brighter skin, smoother skin.

✔Whitening Vitamin B3

✔ Premium Micro Salt

Direction: Pour Silky Salt Scrub on your palm. Rub gently in circular motion on wet skin. Leave it on for 3 minutes, then rinse off with clean water. After use, you can feel softness and smoothness on your skin.

25 AED

22% OFFFeatured

Feminine Care, Personal Care

Femfresh Daily Intimate Wash 250ml

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Highlights:

Femfresh Ultimate Care Active Wash 250ml

Refresh your post-workout routine with our specially designed ph-balanced formula, dermatologically and gynaecologically d

A multiactif complex charged with silver-ions technology, ginseng extract and antioxidants to keep intimate skin hydrated and feeling fresh for up to 24 hours

Femfresh daily products are made with gentle hypoallergenic and soap-free ingredients

unlike ordinary body washes and shower gels, femfresh is formulated to sooth and protect against irritation to your intimate skin

35 AED

4% OFFFeatured

H20 Natural Lemon Lightening Fast Action Lotion, Cream, Soap and Oil – Set

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Highlights:

H20 Natural Lemon Lightening Fast Action Lotion, Cream, Soap and Oil – Set

H20 Lemon Cream 50 G Pack Advanced formula with natural lemon extract Removes dark spots and blemishes on your skin It treats skin conditions associated with dermatitis, eczema, psoriasis, insect bites and severe allergies.

120 AED

10% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Cream

Queeny Cazara Coconut & Shea Butter Curling Cream 260ml

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Queeny Cazara Coconut & Shea Butter Curling Cream 260ml

Queeny Cazara’s Sulfate-Free Coconut & Shea Butter Curling Cream is your go-to for soft, defined, and frizz-free curls. Infused with rich coconut oil and deeply nourishing shea butter, this cream locks in moisture, enhances curl pattern, and adds a natural, healthy shine—without any crunch or buildup.

Perfect for waves, curls, and coils, this lightweight formula tames frizz, boosts bounce, and leaves your hair smelling as amazing as it looks. Free from sulfates, parabens, and harsh chemicals—because your curls deserve nothing less.

How to Use:

Start with clean, damp hair.

(Works best after washing and conditioning.)

Section your hair for even distribution.

Apply a small amount of curling cream to each section, raking it through from roots to ends using your fingers or a wide-tooth comb.

Scrunch upward to encourage curl formation.

Air-dry or diffuse depending on your preferred finish.

For extra hold or shine, follow with your favorite styling gel or oil.

45 AED

18% OFFFeatured

AmLactin Crepe Firming Cream Body Cream with 15% Lactic Acid -Exfoliator and Moisturizer for Crepey, Dry Skin340gm

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AmLactin Crepe Firming Cream Body Cream with 15% Lactic Acid -Exfoliator and Moisturizer for Crepey, Dry Skin340gm

Highlights

Non slip
Whole-body moisturizing cream: Reclaim your skin with the all-in-one, skin firming cream that gently exfoliates and deeply hydrates your face, hands and body to visibly smooth, firm and plump your skin
Our formula: AmLactin’s crepe skin firming cream uses 15% lactic acid, a gentle yet effective AHA, to exfoliate dead skin cells and promote skin cell turnover; ceramides retain moisture and support the skin barrier to restore natural radiance
Simplify your skincare routine: Our body cream is an exfoliator and moisturizer, meaning you can finally reduce the number of skin care products on your shelf while still showing your skin the love it deserves
The deepest care for your skin: Our paraben-free, rich, non-greasy formula is made without fragrance and instantly hydrates to rejuvenate skin and reclaim youthful-looking skin; ideal for delicate crepey, dry skin

330 AED

33% OFFFeatured

Creams, Skin Care, Tubes

Melano Civic Gel 30g

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Highlights:

Melano Civic Gel 30g

Melano Civic Gel 30gm is a powerful skin care product with Orange and Lemon Fruit contains very high content of vitamin C skin nourishing

For melasma and skin pigmentation

Remove acne, blemishes and blackheads

Triple action juice very high whitening

skin therapy essentials Gel fits oily, normal, and combination skin

20 AED

17% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Golden Pearl Beauty Cream

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Highlights:

Golden Pearl Beauty Cream

Highlights

Enhances the skin’s elasticity and increases suppleness
Helps to fight signs of premature ageing giving you younger looking skin
Makes your skin soft without the oily, greasy feel

25 AED

31% OFFFeatured

LightenUp Plus Exfoliating Soap 200gm

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LightenUp Plus Exfoliating Soap 200gm

Introducing LightenUp Plus Exfoliating Soap, your instant solution for brightening dull skin and achieving a healthy, glowing complexion. This soap is infused with the brightening properties of Apricots, which instantly promote the appearance of brighter and more youthful-looking skin. Its exfoliating action allows for quicker penetration of active ingredients, enhancing the effectiveness of the product.

Directions: Dampen your skin and gently massage the soap for 1 minute, then rinse thoroughly and allow your skin to dry. This exfoliating soap can be used 1-2 times a week, ensuring you allow 3-4 days between each exfoliating treatment.

For sensitive skin, it is recommended to use once a week only. After exfoliating, follow up with a minimum SPF 50 sunscreen for daily protection. Remember to limit sun exposure for optimal results.

Key Ingredients: Papaya Extract, Shea Butter, Palm Kennel, Apricot Seeds, Vitamin E

45 AED

GIFT SET

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3% OFFFeatured

Lotion, Skin Care

Fair & White Mix Maxi Tone Brightening Body Lotion 500ml

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Highlights:

Fair & White Mix Maxi Tone Brightening Body Lotion 500ml

The combination of a soft, velvety texture, an unforgettable fragrance and a perfectly dosed brightening agent to unify, clarify and soften the skin while enhancing its beauty. A real radiance booster, this ready-to-use brightening lotion offers a comprehensive solution to reduce pigmentation spots, even out the complexion and give your skin a stunning glow. For beautiful skin and an unrivaled sensation of comfort and well-being.

155 AED

14% OFFFeatured

Face Wash, Skin Care, Sunscreen

Golden Pearl Activated Charcoal Face Wash 150ml

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Highlights:

Golden Pearl Activated Charcoal Face Wash 150ml

Facewash for Men Experience the power of Golden Pearl Activated Charcoal Face Wash, a gentle cleanser infused with the properties of activated charcoal and purifying clay. The slightly gritty texture of activated charcoal gently exfoliates the skin, removing dead skin cells and promoting a clearer complexion. It detoxifies and purifies your skin pores while reducing whiteheads, blackheads, impurities, and excess oil. When combined with purifying clay, as in the Golden Pearl Activated Charcoal Face Wash, it provides a comprehensive skincare solution that leaves the skin feeling refreshed, clean, and glowing.

How to Use: Squeeze a dime-size amount of Activated charcoal Face Wash into your palm and add a few drops of water to make lather. Apply it to the face & neck and massage gently. Rinse with warm water and pat dry. Use twice a day.
Suitable for all skin types.

Ingredients: Aqua, Glycerin, Stearic Acid, Myristic Acid, Potassium Hydroxide, Lauric Acid, Palmitic Acid, Sodium Laureth Sulfate (and) Glycol Distearate (and) Cocamide MEA (and) Laureth-10, Polyquaternium-7, Fragrance, Phenoxyethanol, Glyceryl Stearate (and) PEG-100 Stearate, EDTA, Salicylic Acid, Titanium dioxide, Menthol, Kaolin, Carbon Black(CI 77266).

30 AED

11% OFFFeatured

A Bonne Lavender Lush Velvet Sugar Crush – Premium Aromatic Body Scrub (600g)

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Highlights:

A Bonne Lavender Lush Velvet Sugar Crush – Premium Aromatic Body Scrub (600g)

Transform your self-care routine with A Bonne Lavender Lush Velvet Sugar Crush, a luxurious sugar oil body scrub designed to gently exfoliate, deeply nourish, and relax your skin. Formulated with 100% natural sugar and premium coconut oil, it delivers three key benefits in one: gentle exfoliation, skin brightening, and moisture-locking hydration.

Infused with Organic Lavender and Chamomile Extracts, this scrub soothes and calms tired skin while surrounding you with a relaxing, spa-like aroma. The addition of 10x Retinol, Centella Extract, and 10x Niacinamide helps repair the skin barrier, improve texture, and enhance radiance, giving your skin a healthy, glowing finish.

Its fine, non-abrasive texture ensures an effective yet skin-friendly exfoliation, making it suitable for regular use without causing irritation. Ideal for those seeking soft, smooth, and luminous skin with a calming lavender scent.

Key Benefits:

Gentle exfoliation with 100% sugar granules to remove dead skin cells and impurities
Deep hydration from premium coconut oil to keep skin soft and supple
Brightening effect with retinol and niacinamide to enhance skin tone
Soothing care from lavender and chamomile to calm and relax the skin
Improved skin texture with Centella extract to promote a healthy skin barrier

How to Use:
Apply to wet skin and gently massage in circular motions, focusing on rough or bumpy areas. Rinse thoroughly with clean water. Use regularly for best results.

Enjoy the perfect blend of gentle care, deep nourishment, and aromatic relaxation with A Bonne Lavender Lush Velvet Sugar Crush

40 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Skinamm Carrot Super Whitening Oil Gel 200ml

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Highlights:

Skinamm Carrot Super Whitening Oil Gel 200ml

Features moisturizing and antioxidant properties

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

Heals dry skin for glowing radiance with non-greasy, rich moisturization

30 AED

33% OFFFeatured

Creams, Make Up, Skin Care, Tubes

Bebecom Aloe Vera Super Soft Skin Cream, 75ml

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Highlights:

Bebecom Aloe Vera Super Soft Skin Cream, 75ml

The special advanced European formula of this product seeps into the inner layers of your skin, healing and repairing broken and rough skin

Absorbs efficiently into your skin and retains its moisturizing properties for several hours.

The natural oil and fat content of this glycerin-based cream act as an efficient humectant, drawing moisture from your skin’s inner to outer layers, and surrounding air, maintaining the hydration balance

Improves the look in just one application

Non-greasy cream penetrates the skin in second and works for hours

10 AED

20% OFFFeatured

Moroccan Oil Organic Soap Eucalyptus 100gm

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Highlights:

Moroccan Oil Organic Soap Eucalyptus 100gm

The Moroccan Oil Organic Soap with Rosemary is a refreshing and rejuvenating soap bar that provides a natural cleanse with the added benefits of Moroccan oil and organic rosemary extract.
This soap gently cleanses and nourishes your skin while offering a soothing, aromatic experience.
It hydrates and nourishes skin to youthful elasticity.
Infused with Eucalyptus oil to cools and soothes the skin.
It Contains:
Olive Oil: With its natural moisturizing properties it infuses deeply into the skin for a healthy glow.
Sage: Rich in calcium and vitamin A known for removing the top layer of dead skin. Eucalyptus Oil: Cools and soothes the skin.

20 AED

8% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Acai Berry Revitalizing Curl Activator Cream, 355ml

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Cantu Acai-Beer revitalizing LEAVE-IN Rinse 340gm

Cantu Acai Berry Revitalizing LEAVE-IN Conditioner is a nourishing leave-in conditioner specially formulated to revitalize hair and give it a healthy shine. With its unique formula enriched with acai berry extract, it helps strengthen hair, detangle and reduce frizz.

The light and non-sticky conditioner is easy to spread through the hair and leaves no residue. It moisturizes the hair and protects it from external influences. The acai berry extract contains valuable antioxidants that protect the hair from damage and make it look healthy.

Cantu Acai Berry Revitalizing LEAVE-IN Conditioner can be used on damp or dry hair. Distribute a small amount in the palms of your hands and distribute evenly throughout the hair, especially along the lengths and ends. Do not rinse and style as usual.

Pamper your hair with the Cantu Acai Berry Revitalizing LEAVE-IN Conditioner and enjoy revitalized and shiny hair.

55 AED

10% OFFFeatured