Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Oils & Moisturizer, Skin Care

Alattar 100% African Shebia Herbal Oil Pure Natural Oil for Hair and Skin 200ml

Rated 0 out of 5

(0)

Highlights:

Alattar 100% African Shebia Herbal Oil Pure Natural Oil for Hair and Skin 200ml

Highlights

Deep Hair & Scalp Nourishment: This herbal oil deeply penetrates the hair and scalp to provide essential nutrients, promoting overall hair health, strength, and vitality.
Intensive Skin Moisturizer: Acts as a rich emollient, delivering intense moisture to dry or dull skin, helping to smooth rough patches and restore natural softness.
100% Pure African Shebia: Features the original formula derived from pure African Shebia herb, ensuring an authentic and potent natural treatment for beauty routines.
Enhances Hair Manageability: Regular application helps to soften hair texture and increase elasticity, making curly, coiled, or coarse hair easier to manage and style.
Multi-Purpose Beauty Oil: Versatile formula is suitable for use on both the hair (as a treatment or sealant) and the body (as a daily moisturizing oil).

60 AED

18% OFFFeatured

D.E.S 5.5 Skin Lightening Beauty Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

D.E.S 5.5 Skin Lightening Beauty Lotion 500ml

The D.E.S 5.5 Extreme Skin Beauty Lotion is a luxurious and nourishing lotion that helps to repair, restore, and rejuvenate your skin. Formulated with natural ingredients such as Baobab oil and Vitamin A-B, this lotion helps to reduce blemishes and dial back the signs of aging, leaving your skin feeling soft, smooth, and glowing. Perfect for all skin types, this lotion should be applied daily after showering on dry skin for best results. Pamper yourself with this luxurious beauty product and experience the benefits of a healthier, younger looking skin.

45 AED

5% OFFFeatured

LightenUp Collagen Boosting Cream with Vitamin D 100ml

Rated 0 out of 5

(0)

Highlights:

LightenUp Environmental Shield Day Serum with Vitamin D 30ml

Experience the ultimate protection against blue light emitted from screens with our LightenUp Environmental Shield Day Serum With Vitamin D. This light-textured serum is infused with powerful antioxidants, including Vitamin C and Vitamin D, to shield your skin from daily pollutants and rejuvenate its surface.

The naturally brightening properties of this serum work to reduce the appearance of dark spots, promoting a more radiant complexion. Vitamin C enhances skin vitality and reinforces its defense system, while Vitamin D provides added protection against blue light damage.

Directions: In the morning, apply a thin layer of the serum to cleansed skin. Allow it to dry before applying any other products. For optimal results, follow up with sunscreen to maintain a healthy and radiant complexion.

180 AED

4% OFFFeatured

Clovate Brightening Body Lotion with Pump 500ml

Rated 0 out of 5

(0)

Highlights:

Clovate Brightening Body Lotion with Pump 500ml

Our Clovate Brightening Body Lotion With Clove Oil Eucalyptus & Vitamin E light-textured body lotion is designed to reduce dark skin discoloration, improve clarity, and enhance radiance. The brightening actives, Arbutin Complex, and revitalizing Lactic Acid work together to achieve these results. The lotion is enriched with nourishing Olive Oil, which helps to prevent dry, flaky skin.

Directions: Apply a thin layer of Clovate Brightening Lotion directly to brown spots or uneven skin tone on dry, cleansed skin, preferably at night.

Recommendation: For best results, follow up with our Skin Protect SPF 50 Sunscreen during and after the brightening treatment to avoid further pigmentation.

Main Ingredients: Alpha Arbutin Complex, Lactic Acid, Olive Oil.

135 AED

11% OFFFeatured

Pretty White Clarifying Cream 300ml

Rated 0 out of 5

(0)

Highlights:

Pretty White Clarifying Cream 300ml

Clarifies and evens out skin tone

Targets and removes pigmented spots

Smoothes skin grain

A glowing tone, a moisturized skin, sparkling with beauty

40 AED

25% OFFFeatured

Skin Doctor Acne Clear Soap 100gm

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Acne Clear Soap 100gm

Penetrates pores to eliminate most acne and blemishes, plus controls and clears excess oil.

Herbal Skin Doctor Acne Clear Soap is specially formulated for adult skin with breakout problems. The unique Formula combines Salicylic Acid, Retinyl Palmitate and Vitamin C, E and A. Salicylic Acid unclogs pores and Retinly Palmitate improves skin texture and clarity. Vitamin C and E acts as antioxidants to allow skin to heal existing blemishes. This treatment penetrates pores to eliminate most acne and blemishes, plus controls and clears excess oil.

How to use:

Apply onto wet face and gently massage thoroughly and rinse off. Use in the morning and at night.

15 AED

14% OFFFeatured

Reborn Papaya Cleanser 230ml

Rated 0 out of 5

(0)

Highlights:

Reborn Papaya Cleanser 230ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin. This products provide various benefits: they remove make-up, provide a deep cleanse and refresh your skin.

30 AED

13% OFFFeatured

Fruit of the Wokalí Foaming Facial Cleanser, Deeply Cleanses Skin, Soft Built-in Brush Removes Excess Oil, Moisturizes Skin. 150ml

Rated 0 out of 5

(0)

Highlights:

Fruit of the Wokalí Foaming Facial Cleanser, Deeply Cleanses Skin, Soft Built-in Brush Removes Excess Oil, Moisturizes Skin. 150ml

Fruit of the Wokal Professional Care WKL Extract Papaya Cleansing Foaming Facial Cleanser deeply cleanses the skin. It effortlessly reaches deep into pores with the help of its soft, built-in brush to remove excess oil without disrupting the skin’s natural moisture barrier. With its foaming texture, the facial cleanser is gentle yet highly effective and suitable for all skin types. It brightens and deeply cleanses the face, eliminates dullness, deeply cleanses, repairs, and softens the skin.

35 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Usha Gold Beauty Cream 30gm

Rated 0 out of 5

(0)

Highlights:

25 AED

8% OFFFeatured

Mekako Carrot 15Plus Body Whitening Milk 400ml

Rated 0 out of 5

(0)

Highlights:

Mekako Carrot 15Plus Body Whitening Milk 400ml

The synergic action of CARROT OIL and the skin whitening agent 15PLUSTM promotes a brighter, elastic, radiant, smoother, toned and young skin.

The daily use of this milk ensures the necessary hydration and a progressively uniform skin tone.

The rich smooth texture and the pleasant fragrance provide a moment of gratication to indulge yourself with twice daily, preferably in the morning and at night.

60 AED

PRODUCTS ON SALES

View All

14% OFFFeatured

Scrubs, Skin Care

ActiveX Exfoliating Apricot & Coffee Scrub for Smooth Radiant Skin 500ml

Rated 0 out of 5

(0)

Highlights:

ActiveX Exfoliating Apricot & Coffee Scrub for Smooth Radiant Skin 500ml

Reveal Softer, Smoother & Healthier-Looking Skin

Experience a refreshing exfoliation ritual with ActiveX Coffee Face & Body Scrub 500ml. Formulated with natural exfoliating particles including coffee and walnut shell powder, this multi-purpose scrub helps remove dead skin cells, unclog pores and smooth rough areas for a fresher, more radiant appearance.

Ideal for both face and body, the creamy formula helps improve skin texture while leaving skin feeling clean, soft and revitalized after every use.

Why You’ll Love It

Gently exfoliates dead skin cells
Helps unclog pores and remove impurities
Smooths rough and uneven skin texture
Leaves skin feeling soft, refreshed, and revitalized
Suitable for face and body care routines
Coffee-infused formula for an invigorating cleansing experience
Large 500ml professional-size jar

30 AED

5% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Shea Butter for Natural Hair Coconut Curling Cream, 740ml

Rated 0 out of 5

(0)

Highlights:

Cantu Shea Butter for Natural Hair Coconut Curling Cream, 740ml

The Cantu Shea Butter Coconut Curling Cream is a rich and moisturizing styling cream specially developed for natural hair. Enriched with high-quality shea butter and coconut oil, this curling cream defines curls, reduces frizz and gives hair a beautiful shine.

The creamy texture of the Coconut Curling Cream allows for easy application and even distribution throughout the hair. It moisturizes, nourishes the hair and defines the curls without weighing them down or making them sticky. The result is soft, supple curls with natural bounce.

Apply Cantu Shea Butter Coconut Curling Cream to damp hair and distribute evenly from roots to ends. Scrunch hair to activate curls and let air dry or use a diffuser for added volume. You can also use the curling cream on dry hair to refresh curls or for extra definition.

Use Cantu Shea Butter Coconut Curling Cream to add moisture, definition and shine to your curls while conditioning and protecting hair.

95 AED

18% OFFFeatured

Palmer’s, Cocoa Butter Formula with Vitamin E, Tummy Butter for Stretch Marks 125g

Rated 0 out of 5

(0)

Highlights:

Palmer’s, Cocoa Butter Formula with Vitamin E, Tummy Butter for Stretch Marks 125g

Palmer’s® Tummy Butter® for Stretch Marks is formulated with a natural blend of Cocoa Butter, Argan Oil, Shea Butter, Collagen & Elastin to help nourish skin and improve elasticity. Clinically tested to reduce the appearance of Stretch Marks, this gentle balm is ideal for use during and after pregnancy or weight loss.

*IRI Infoscan 52 weeks ending 8/8/21 milo unit sale

** Based on an 8 week in-home trial by 55 female Panelists aged 18 to 49

Suggested use

Gently massage into skin around tummy or stretch mark-prone areas before bedtime. For best results use in a regimen with other Palmer’s® products for Stretch Marks as shown.

45 AED

22% OFFFeatured

Simple Hydrating Cleansing Oil 125ml

Rated 0 out of 5

(0)

Highlights:

Simple Hydrating Cleansing Oil 125ml

Buy Simple Hydrating Cleansing Oil 125ml in Nigeria Simple Hydrating Cleansing Oil 125ml Transform your cleansing routine with the Simple Hydrating Cleansing Oil 125ml. This lightweight yet effective cleansing oil effortlessly dissolves makeup and impurities while nourishing and hydrating your skin.

35 AED

14% OFFFeatured

Next Glow Glutathione Beauty Serum

Rated 0 out of 5

(0)

Highlights:

Next Glow Glutathione Beauty Serum

30 AED

17% OFFFeatured

Feminine Care, Serums, Skin Care

Dr. Rashel Vitamin C Face Serum 50ml

Rated 0 out of 5

(0)

Highlights:

Dr. Rashel Vitamin C Face Serum 50ml

With a new and improved formula, Dr. Rachel’s Vitamin C Facial Serum is gentle and highly effective. It will help fade sun spots and discoloration, refine skin texture, reduce wrinkle formation and reduce existing wrinkles. It also contains a highly concentrated base of pure plant hyaluronic acid to plump, protect and restore skin cells. Powerful antioxidants neutralize free radicals to prevent and reverse sun damage and fade sun spots and discoloration.

Benefits and features:

Dr. Rashel Vitamin C Facial Serum is a skin care product designed to brighten and even skin tone and reduce the appearance of wrinkles and fine lines.

It contains Vitamin C, a powerful antioxidant that can help protect the skin from damage caused by free radicals.

The serum also contains other ingredients like hyaluronic acid, which helps hydrate the skin, and niacinamide, which can help reduce redness and inflammation.

25 AED

13% OFFFeatured

Fair & White GOLD 1 Radiance Argan Lotion 200ml

Cleansers, Skin Care, Tonners

Fair & White Gold Radiance Argan Tonifying & Purifying Lotion 200ml

Rated 0 out of 5

(0)

Highlights:

Fair & White Gold Radiance Argan Tonifying & Purifying Lotion 200ml

Containing Argan Oil, Aloe Vera and Menthol, this lotion offers purifying action for combination to oily skin. It helps to reduce imperfections, tighten pores and eliminate impurities for clean skin, refined skin texture and a luminous complexion. Derived from Argan oil

65 AED

13% OFFFeatured

Lait Amino Glow Half Cast Acne & Blemishes Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Lait Amino Glow Half Cast Acne & Blemishes Body Lotion 500ml

Half Cast acne and blemish control. SPF50. Anti acne and whitening body lotion. Whitening, moisturising, even skin tone and prevents acne with extra fairness. A powerful dual-action whitening and acne-control body lotion infused with arbutin, licorice, turmeric, and SPF 50—designed to brighten, even tone, and clear blemishes for a radiant, smooth complexion.

Benefits
Brightens and reduces dark spots using arbutin, licorice, and turmeric
Controls acne and blemishes for clearer, smoother skin
Offers high protection with SPF 50 against UV-induced

Amino Glow half cast lotion is a whitening and anti acne complex agent. Arbutin reduced tyrosine and melanin levels, lightens and reduces UV induced pigmentation. Licorice and turmeric brightens and anti acne. Together they optimise skin tone and texture and ensure a more even appearance.

Unveil brighter, blemish-free skin with Amino Glow Halfcast Body Lotion—a premium 500 ml formula designed to tackle pigmentation, acne, and uneven tone. Powered by arbutin, licorice extract, and turmeric, this lotion works to suppress melanin production and reduce tyrosine-induced pigmentation. Its high SPF 50 protects against UV-induced dark spots, while anti-acne botanicals calm breakouts and inflammation.

This lightweight, quick-absorbing lotion hydrates deeply, leaving skin feeling super soft and silky—not greasy. Ideal for full-body application, it’s perfect for daily use on face, neck, arms, legs, and sensitive areas. Suitable for all skin types, its multi-target benefits help you achieve a smoother, brighter, and more even-toned complexion.

Benefits
Advanced Whitening & Tone Correction: Arbutin and licorice work synergistically to lighten hyperpigmentation and promote radiance.
High UV Protection: SPF 50 defends against new sunspots and preserves your brightening results.
Blemish & Acne Control: Turmeric’s anti-inflammatory properties promote clearer skin and prevent outbreaks.
Smooths & Hydrates: Emollients deeply moisturize, improving skin texture without any greasy residue.

Non-Hydroquinone Formula: Safe for daily use, providing a gentle yet effective alternative to harsh bleaching agents.

How to Use
Apply generously all over clean, dry skin—especially after showering.
Massage until fully absorbed.
Use twice daily—morning and night—for best results.
Follow with sunscreen during the day to maintain brightness and protection.

175 AED

8% OFFFeatured

Scrubs, Shower Gel, Skin Care

Gluta Gold Carrot Whitening Shower Gel 1000ml

Rated 0 out of 5

(0)

Highlights:

Gluta Gold Carrot Whitening Shower Gel 1000ml

55 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Almond Lightening and Moisturizing Oil 100ml

Rated 0 out of 5

(0)

Highlights:

Disaar Almond Lightening and Moisturizing Oil 100ml

Disaar Almond Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

GIFT SET

View All

30% OFFFeatured

Hair Care, Hair Gel & Spray, Hair Oil

Cantu Shea Butter Oil Sheen Deep Conditioning Spray, 382ml

Rated 0 out of 5

(0)

Highlights:

Cantu Shea Butter Oil Sheen Deep Conditioning Spray, 382ml

The Cantu Shea Butter Oil Sheen Deep Conditioning Spray is a versatile spray specially developed for dry and damaged hair. Enriched with shea butter and other nourishing ingredients, this spray provides the hair with intensive moisture and deep conditioning.

The spray’s formula helps detangle hair, reduce frizz and add shine. It forms a protective film around the hair that protects it from external influences and prevents further drying out. The result is soft, shiny and well-cared for hair.

Spray Cantu Shea Butter Oil Sheen Deep Conditioning Spray evenly onto dry or towel-dried hair. Gently comb through to detangle and condition. The spray can also be used to refresh and enhance shine between washes.

Give your hair intensive moisture, care and a healthy shine with the Cantu Shea Butter Oil Sheen Deep Conditioning Spray.

35 AED

Oils & Moisturizer, Skin Care

Veet Gold Body Corrector Whitening & Glowing Oil For Face & Body Vitamin-C, 300mL

Rated 0 out of 5

(0)

Highlights:

Veet Gold Body Corrector Whitening & Glowing Oil For Face & Body Vitamin-C, 300mL

35 AED

13% OFFFeatured

Dhin Dhin Body Brightening Fruit Cucumber & Body Scrub 521ml

Rated 0 out of 5

(0)

Highlights:

Dhin Dhin Body Brightening Fruit Cucumber & Body Scrub 521ml

Enriched with micro particles for efficient cleansing

Infused with a long-lasting masculine fragrance

Suitable for face, body and hair

Skin compatibility dermatologically approved

35 AED

9% OFFFeatured

Conditioner, Hair Care

Cantu Shea Butter for Natural Hair Leave-in Conditioning Cream 354ml

Rated 0 out of 5

(0)

Highlights:

Cantu Shea Butter for Natural Hair Leave-in Conditioning Cream 354ml

Cantu Shea Butter for Natural Hair Leave-in Conditioning Cream is a moisturizing and nourishing cream specifically designed for natural hair. This formula contains high-quality shea butter and other nourishing ingredients to hydrate, condition and strengthen hair.

The Leave-in Conditioning Cream provides intensive moisture and helps to revitalize dry and damaged hair. It makes the hair soft, supple and easy to comb. At the same time, it protects the hair from damage and strengthens it from within.

This cream helps reduce frizz and detangle hair to make curly and frizzy hair more manageable. It adds shine and definition to hair without weighing it down or making it look greasy.

Apply Cantu Shea Butter for Natural Hair Leave-in Conditioning Cream to damp or dry hair. Distribute an appropriate amount of cream evenly throughout your hair, concentrating on the ends and problem areas. Style your hair as desired and leave the cream in your hair to develop its conditioning effect.

Get the Cantu Shea Butter for Natural Hair Leave-in Conditioning Cream and pamper your natural hair with intense moisture and care. Enjoy healthy and shiny hair that feels soft and looks naturally beautiful!

50 AED

10% OFFFeatured

Baby Shower Gel, Shower Gel, Skin Care, Kids & Baby Care

DH7 Paris Apricot & Peach Baby Shower Gel 750ml

Rated 0 out of 5

(0)

Highlights:

DH7 Paris Apricot & Peach Baby Shower Gel 750ml

This shower gel suitable for babies allows you to effectively wash your child’s hair and body while respecting their delicate skin. Its fruity notes of apricot and peach will turn bath time into a delightful moment for your child. This 2-in-1 shower gel is perfect for your baby’s daily hygiene routine. It has been dermatologically tested on sensitive skin.

180 AED

10% OFFFeatured

Personal Care, Slimming Products, Wellness

Alattar Slimming Body Cream With Red Chilli & Ginger Extract 200ml

Rated 0 out of 5

(0)

Highlights:

Alattar Slimming Body Cream With Red Chilli & Ginger Extract 200ml

Hot slimming cream with red pepper and ginger extract from Al Attar aims to stimulate the fat burning process. It is also characterized by its warm formula that stimulates blood flow and improves skin elasticity.

Benefits and features:

It helps burn accumulated fat in targeted areas, such as the waist, thighs, buttocks, and arms.
Tightens and softens the skin.
Reduces the appearance of cellulite.
Moisturizes and nourishes the skin.
easy to use.
It does not cause any side effects.
Suitable for all skin types.

How to use:

Clean the area to be treated with soap and water.

Dry the area well.

Apply a sufficient amount of cream to the area to be treated.

Massage the cream in a circular motion until it is completely absorbed.

Leave the cream on the skin for at least 30 minutes.

Wash the skin with lukewarm water

Warnings:

For external use only.

Store in a cool, dry place, away from direct sunlight.

keep away from the reach of the children.

Stop using the product if skin irritation or sensitivity occurs.

Please be careful not to contact the product with eyes. In case of contact with eyes, rinse with lukewarm water immediately.

45 AED

10% OFFFeatured

Yong Chin Whitening Facial Scrub with Vitamin C Extract 450gm

Rated 0 out of 5

(0)

Highlights:

Yong Chin Whitening Facial Scrub with Vitamin C Extract 450gm

Gently exfoliates and aids in skin brightening, promoting a smooth and healthy appearance.

YC Shower Salt Scrub with Vitamin C gently exfoliates dull surface cells, unveiling clean, fresh, and healthy-looking skin. Specially formulated with natural scrubs and herbal extracts, this facial scrub gently removes dead cells and eliminates complexion dullness caused by dead skin cells, leaving your skin looking whiter, softer, and smoother. Vitamin C aids in skin brightening, promoting a smooth and healthy appearance.

How to use:

During your shower, apply a small amount of the shower salt scrub onto your palm, then gently massage it onto your face and skin. Finally, rinse off thoroughly with clean water.

45 AED

17% OFF

Creams, Oils & Moisturizer, Skin Care, Tubes

Dodo Whiteup Whitening Beauty Cream 50gm

Rated 0 out of 5

(0)

Highlights:

Dodo Whiteup Whitening Beauty Cream 50gm.

Dodo whitening cream reveals the beauty of your skin. It is made from a cocktail that combines bioactive botanicals. Dodo also ensures intense hydration of your skin, for maximum comfort. Hydrates skin with a non-greasy, fresh glow. Rich in nutrients that moisturize your skin from deep inside. This helps restore moisture balance to keep skin soft and smooth.

Dodo Cream is a concentrate of ingredients that contribute to the deep cleansing, nourishment and hydration of your skin. White Up finally contributes to revealing your skin.

25 AED

11% OFFFeatured

Lady Diana Herbal Collection Botanical Garlic Shine Shampoo 1000ml

Rated 0 out of 5

(0)

Highlights:

Lady Diana Herbal Collection Botanical Garlic Shine Shampoo 1000ml

Premium quality Botanical Garlic Shampoo natural ingredients. Adds a glow and natural shine to the hair. Best for daily use. Suitable for all hair types. Contains natural scent which lasts for long.

40 AED

13% OFFFeatured

Eveline Gel Laque Nail Polish

Rated 0 out of 5

(0)

Highlights:

Eveline Egyptian Miracle Lip Balm 12ml
Complete your look with a professional touch with Eveline Nail polish, which combines a professional gel finish with the ease of application in the comfort of your own home.
It features a unique formula that provides high-shine coverage with intense color that lasts for hours without the need for a UV lamp.
- Perfect coverage that lasts up to 7 days without peeling or fading.
- It features a wide brush design.
- It gives nails perfect and even application.
- Quick-drying formula.
- Available in a variety of shades.

35 AED