Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Xtreme Collection Lavender & Menthol Foot Scrub 500ml

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Xtreme Collection Lavender & Menthol Foot Scrub 500ml

Exfoliates rough, callused foot skin. Leaves feet soft, smooth and refreshed with a cooling sensation.

How to use

Massage in circular movements over wet feet and wash off with warm water.

35 AED

7% OFFFeatured

Petal Fresh Papaya & Turmeric Facial Mask 200ml

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Petal Fresh Papaya & Turmeric Facial Mask 200ml

Petal Fresh Papaya & Turmeric Facial Mask, Pure Brightening, Clean Skincare, Pair With Facial Cleanser, Vegan and Cruelty Free, 7oz

Our Petal Fresh Pure Brightening Facial Mask is full of natural and key ingredients that brightens a dull complexion and draws out impurities to reveal skin’s true luminosity. The powerful combination of Papaya, Vitamin C and Turmeric absorbs excess oils and purifies the skin leaving your skin renewed and visibly brighter after every use. Designed to be used 1 to 3 times a week on clean skin.

65 AED

13% OFFFeatured

Joji Secret Young Mango Whitening Mask 30gm

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Joji Secret Young Mango Whitening Mask 30gm

Brighter, Even-Toned Skin in 15 Minutes – Mango-Powered Whitening

Transform dull, uneven skin into a luminous, fairer-looking canvas with JOJI Secret Young Mango Whitening Mask 30g. This intensive brightening mask combines mango extract, niacinamide, and vitamin C derivatives to visibly fade dark spots, even skin tone, and restore a healthy, dewy glow. Perfect for brightening skincare lovers, pre-event prep, and wholesale buyers sourcing authentic Thai beauty essentials. Made in Thailand, ships worldwide via Thai Trade Wholesale.

Key Benefits & Features

Mango Extract Brightening: Rich in vitamins A, C, E and antioxidants to gently fade dark spots and promote a radiant, even-toned complexion
Visible Whitening Power: Niacinamide + vitamin C derivatives help inhibit melanin production for a fairer-looking complexion without harsh irritation
Deep Hydration Boost: Lightweight gel-cream texture locks in moisture for plump, supple, dewy skin without stickiness
Fast-Absorbing Formula: Melts into skin instantly—no heavy residue or pillow transfer, perfect under makeup or sunscreen
Gentle for All Skin Types: Suitable for sensitive, dry, oily, or combination skin—no hydroquinone, parabens, or synthetic fragrances
Travel-Friendly 30g Size: Perfect for purse, gym bag, or carry-on—ideal for on-the-go brightening care
holesale-Ready: High-demand Thai whitening mask with bulk pricing for retailers and e-commerce sellers

35 AED

13% OFFFeatured

Silky Cool Apple Facial Cleanser 500ml

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Silky Cool Apple Facial Cleanser 500ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

35 AED

10% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Apricot Oil 118ml

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Now Foods Solutions Apricot Oil 118 ml

Condition: Dry, aging skin or brittle hair in need of treatment.

Solution: 100% Pure Apricot Oil is a rejuvenating natural oil that’s ideal for softening fine lines and restoring a healthy glow to skin. Rich in essential fatty acids, this gentle oil has excellent restorative properties that promote soft, radiant hair and help to soothe dry skin. Similar in structure and function to almond extracts, oils derived from apricot kernels will naturally nourish and moisturize your skin.

NOW® Solutions is the next step in the evolution of personal care products. This comprehensive natural line encompasses moisturizers and serums, bath and body oils, shampoos and conditioners, oral care, skin care, and essential oils, all of which are formulated with the finest functional ingredients from around the world. NOW® Solutions products avoid harsh chemicals and synthetic ingredients in our formulations, to provide a more natural product line.

45 AED

20% OFF

Creams, Skin Care, Tubes

Esapharma Oranvate Gel Tube 30gm

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Esapharma Oranvate Gel Tube 30gm

Oranvate Gel is use for the skin. Its help the body get rid of death skin cells, black-spot and produces an effective result within a short period; this depending on individual skin type, It is quick in action to softens, lightens and brightens the s

For a perfect results, apply twice daily and avoid long time exposure to direct sunshine, this item will arrive safely un-box for cheaper postage; except customer specify

20 AED

43% OFFFeatured

Pure Skin Clarifying Cream 125ml

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Pure Skin Clarifying Cream 125ml

Pure Skin Cream is a lightening cream with a concentrated grenadine-based formula that eliminates dark spots and stubborn scars on your skin. It can be used on the face and body. Your skin becomes younger and clearer after each application.

20 AED

American Dream Cocoa Butter Original Solid Complex 112gm

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American Dream Cocoa Butter Original Solid Complex 112gm

The most hydrating formula in our range. Ideal for targeting really rough, dry areas like elbows, knees and heels to restore the skin to supple smoothness.

Solid Complex will help to heal dry, chapped lips as well as being effective as an all over body butter.

Apply as often as required

50 AED

12% OFFFeatured

Fifty’s Beauty Ageless E-Z Complex Reduces signs of stretch marks 135ml

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Fifty’s Beauty Ageless E-Z Complex Reduces signs of stretch marks 135ml

E-Z Complex Reduces signs of stretch marks 135ml (4.6 fl oz)

Fifty’s E-Z Complex helps to improve the appearance of scars, stretchmarks and to even out skin tone. It is also highly effective for ageing and dehydrated skin

This light, non-greasy complex absorbs easily to ensure the target delivery of its unique combination to nurture your skin with vitamin A and E & C and the natural extracts, Shea butter, Cashew nuts oil, Calendula oil and other natural bioactive and moisturizing extracts.

75 AED

8% OFFFeatured

COCO Clear Lightening Shower Gel 1000ml

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COCO Clear Lightening Shower Gel 1000ml

COCO Clear Lightening Shower Gel 1000ml made with natural organic plants and coconut oil. It works with the skin harmoniously resulting in progressive clearness and intense hydration. Coco clear protects, rejuvenates, and purifies your skin. Results occur after first usage giving a soft luminous satin form of clearness.

Apply twice a day, morning and evening. After the first use the effect will become visible, your skin will be more luminous, skin tone will be more unified

55 AED

PRODUCTS ON SALES

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17% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Silka Papaya Whitening Deodorant 40ml

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Silka Papaya Whitening Deodorant 40ml

Keep your underarms fresh, smooth, and bright with Silka Papaya Whitening Deodorant

Enriched with the natural whitening power of papaya

This deodorant helps lighten and even out underarm skin tone while providing all-day protection against odor and sweat

Its gentle formula nourishes the skin, keeping it soft and irritation-free, making it ideal for daily use

Lightweight, non-sticky texture ensures comfort while keeping you confidently fresh throughout the day

With Silka Papaya Whitening Deodorant, enjoy the perfect balance of effective odor protection and skin care, revealing underarms that are healthy, revitalized, and visibly brighter

25 AED

13% OFFFeatured

Cocopulp Lightening Cream 300ml

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Cocopulp Lightening Cream 300ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots ,Hydrates and protects the epidermis

The skin is soft, supple and radiant

35 AED

20% OFFFeatured

Bel Eclat Savon Eclaircissant Soap 125gm

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Bel Eclat Savon Eclaircissant Soap 125gm

BEL eclat brightening lotion 100% toning and purifying action visible result 7 days.BEL eclat lotion is a combination of fruit acid, essential oils and moisturizing agents that tones the skin, clarifies it and makes it homogeneous apply morning and evening using cotton

20 AED

10% OFFFeatured

Washami Milk Protein Shower Gel Whitening Moisturizing 1000ml

Washami Milk Protein Shower Gel Whitening Moisturizing 1000ml

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Highlights:

Washami Milk Protein Shower Gel Whitening Moisturizing 1000ml

MILK PROTEIN It can effectively clear away greasy dirt from skin, evidently improve complexion, deeply filter into skin substrate, supply abundant water and nutrition to skin, moisten skin from inside out, bring pleasant, comfortable and refreshing feelings to you.

Safety Information

For external use only. Avoid contact with eyes If this happens, rinse eyes with abundant water. Store in a dry place. Keep out of reach of children.

45 AED

11% OFFFeatured

Creams, Lotion, Skin Care

Aichun Beauty Face And Body Whitening and Moisturizing Cream 120ml

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Highlights:

Aichun Beauty Face And Body Whitening and Moisturizing Cream 120ml

This cream is enriched with lightening and moisturizing ingredients that quickly infiltrate the skin and remove excess melanin
Improves dull and uneven skin efficiently
Improves its ability to whiten, keeping it soft, hydrated and elastic
It is suitable for all types of skins

40 AED

18% OFFFeatured

Rapid Clair Lightening Serum 100ml

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Rapid Clair Lightening Serum 100ml

Rapid Clair serum intensively nourishes the skin and effectively fights against hyperpigmentation (black spots). It is enriched with vegetable extracts recognised for their lightening and refreshing properties.

45 AED

13% OFFFeatured

Hair Care, Hair Oil, Hair Treatment

Mielle Rosemary Mint Light Scalp & Hair Strengthening Oil 60ml

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Mielle Rosemary Mint Light Scalp & Hair Strengthening Oil 60ml

Mielle’s Rosemary Mint Light Scalp & Hair Strengthening Oil is infused with Rosemary, Mint, and Biotin to invigorate the hair and scalp, encourage healthier, stronger, longer hair while providing weightless moisture and shine. Ideal for low porosity hair, silk press hair styles, and protective styles including braids and weaves.

Key Benefits:

Lightweight oil with same efficacy as Mielle’s Rosemary Mint Scalp & Hair Strengthening Oil
Suitable for daily use or scalp treatments
Great for low porosity hair, silk press hair styles, and protective styles
Supports Longer, Healthier Hair
Delivers Amazing Shine
NO Parabens, Sulfates, Paraffins, Mineral Oil, DEA, Animal Testing

65 AED

29% OFFFeatured

Creams, Skin Care, Spot Corrector

Amalico Anti-Mark Face Cream 50ml

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Amalico Anti-Mark Face Cream 50ml

Our anti-mark face cream is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

25 AED

8% OFFFeatured

Eau De Parfume, Fragrances, Women

9 AM Ladies Eau De Parfum 100ml

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9 AM Ladies Eau De Parfum 100ml

A sophisticated fragrance designed to embody the essence of a refined morning. Opening with bright and uplifting citrus notes, this scent captures the vibrancy of a new day. As it evolves, floral undertones gently emerge, adding a touch of elegance to the composition. The fragrance settles into a warm and inviting base, leaving a subtle, lingering trail that complements the wearer’s aura. #CraftedByAfnan

PERFUME NOTES

Top Notes: Mandarin, Cedrat, Cardamom and Pink Pepper
Middle Notes: Lavender, Orange Blossom, Rose and Green Apple
Base Notes: Cedarwood, Moss, Patchouli and Musk

120 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Casri Collagen Beauty Cream with Glutathione & Vitamin B3 30gm

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Highlights:

Casri Collagen Beauty Cream with Glutathione & Vitamin B3 30gm

Casri Collagen Beauty Cream is a nourishing daily skincare formula enriched with Collagen, Glutathione, Vitamin B3, and Serum to help moisturize, soften, and revitalize your skin. Its lightweight, fast-absorbing formula supports a smoother, firmer, and naturally radiant complexion, making it suitable for all skin types.

Key Highlights

✓ Enriched with Collagen, Glutathione & Vitamin B3
✓ Added Serum for enhanced skin nourishment
✓ Deeply moisturizes and hydrates the skin
✓ Helps improve skin elasticity and firmness
✓ Supports a brighter and more even-looking complexion
✓ Lightweight, non-greasy formula for daily use
✓ Suitable for all skin types
✓ Perfect for everyday skincare routine

25 AED

GIFT SET

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18% OFFFeatured

Cocopulp Lightening Shower Gel 1000ml

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Cocopulp Lightening Shower Gel 500ml

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

45 AED

33% OFFFeatured

Skin Doctor Argan Oil Soap 100gm

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Skin Doctor Argan Oil Soap 100gm

Moisturizing and softening anti-wrinkle soap.

Argan Oil Soap is created with mild but effective wrinkle essence plus the tropical blend of Argan Oil extract and Vitamin E to help reduce skin problems such as freckles, wrinkles and excess oil. It also contains fine moisturizer to soften, smoothen and prevent skin from dryness.

How to use:

Apply onto wet face and gently massage thoroughly, then rinse off. Use twice daily, morning and night.

10 AED

10% OFFFeatured

Crave Ultra Whitening Lotion 500ml

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Highlights:

Crave Ultra Whitening Lotion 500ml

A Powerful Skincare Solution Designed To Lighten And Brighten Your Complexion. This Advanced Formula Targets Dark Spots, Uneven Skin Tone, And Discoloration, Providing You With A Luminous And Youthful Glow. Crave Full Body Ultra Whitening Lotion Deeply Hydrates And Revitalizes Your Skin, Leaving It Soft, Smooth, And Visibly Brighter. Its Lightweight And Non-greasy Texture Ensures Quick Absorption, Making It Perfect For Daily Use On All Skin Types.

45 AED

17% OFFFeatured

Pastil Natural Organic Amla Hair Oil 65ml

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Highlights:

Pastil Natural Organic Amla Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

8% OFFFeatured

Creams, Face Cream, Spot Corrector, Skin Care

Aqua Rich Brightening Vitamin C Face Cream 100gm

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Highlights:

Aqua Rich Brightening Vitamin C Face Cream 100gm

Youthful Glow and Smooth Perfection

This advanced brightening moisturizer goes beyond hydration—it actively rejuvenates your skin for a flawless finish. Vitamin C promotes collagen production, minimizes fine lines, and restores skin’s firmness, revealing a smoother, younger-looking appearance. Its moisture-rich blend replenishes dryness and boosts elasticity, giving your skin a dewy, luminous glow all day.

Suitable for all skin types, this everyday essential absorbs effortlessly without clogging pores or leaving a sticky feel. The gentle citrus scent uplifts your senses while your skin enjoys continuous nourishment and radiance. Daily use helps awaken a bright, healthy complexion that shines with natural vitality. For best results, pair it with the matching body lotion, body wash, and body oil to experience glowing confidence from head to toe.

Usage Instructions

Cleanse your face thoroughly using a gentle cleanser. Apply a pea-sized amount evenly on the face and neck. Massage gently in circular motions for quick absorption. Use morning and night; layer under sunscreen during the day. Pair with the matching lotion, oil, or wash for complete radiance care.

Usage Warnings

For external use only. Avoid contact with eyes; rinse immediately if contact occurs. Perform a patch test before first use. Store in a cool, dry place away from direct sunlight. Discontinue use if irritation develops.

120 AED

11% OFF

PrettyBe Massage Cream Strawberry 550ml

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PrettyBe Massage Cream Strawberry 550ml

40 AED

13% OFFFeatured

IQueen Classic Wood Large Oval Porcupine Cushion Hair Brush 75x235mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Large Oval Porcupine Cushion Hair Brush 75x235mm

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IQueen Classic Wood Large Oval Porcupine Cushion Hair Brush 75x235mm

IQueen Classic Wood Porcupine Cushion Hair Brush Series

Crafted from beech wood, this brush features a straight handle with a rubber ring for perfect balance and stability. Single nylon bristles with ball tips gently detangle without snagging, while shorter bristles add shine and control. Heat-resistant ionic nylon reduces frizz, locks in moisture, and enhances shine. Ideal for detangling and grooming all hair types and textures..

Oval Shape, Large Size, Overall Width: 75mm, Length: 235mm

70 AED

11% OFFFeatured

Eye & Lip Care, Skin Care

Pretty Cowry Anti-Aging Lightening Eye Serum 30ml

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Highlights:

Pretty Cowry Anti-Aging Lightening Eye Serum 30ml

The age is not a problem because now this eye serum of Pretty Cowry would help you to turn the clock back. You’ll find your eye-area skin in youth like.

40 AED

8% OFF

Paw Paw Booster Lightdrop Radiance Activating Serum Papaya Extract

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Highlights:

Paw Paw Booster Lightdrop Radiance Activating Serum Papaya Extract

Strengthens the clarifying action of treatments

Activates the radiance of the complexion

Refines the skin texture

Effectively corrects resistant pigment spots A uniform complexion that radiates

230 AED

5% OFFFeatured

CeraVe Eczema Relief Creamy Oil Light Weight 236ml

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Highlights:

CeraVe Eczema Relief Creamy Oil Light Weight 236ml

Dry Skin Relief Contains Colloidal Oatmeal to help relieve symptoms of eczema, such as dry, itchy, scaly patches of skin. Fast-absorbing formula with Safflower Oil helps to moisturize skin while hyaluronic acid helps to hydrate skin and retain natural moisture
Eczema Body Cream Oil CeraVe Eczema Relief Creamy Oil has a rich, occlusive texture that feels like a combination of a moisturizing cream and a body oil all in one. Once applied, it is absorbed quickly, leaving skin feeling smooth and hydrated, never greasy
Eczema Treatment Cream Holds National Eczema Association (NEA) Seal of Acceptance. Fragrance free, paraben free, steroid free, allergy-tested, and non-comedogenic

95 AED