Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care, Tonners

Anua Rice 70 Glow Milky Toner 250ml

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Anua Rice 70 Glow Milky Toner 250ml

This nourishing toner is anchored in rice bran water and niacinamide to brighten skin, plus ceramide NP and sodium hyaluronate to up moisture levels. Betaine in the lightweight formula keeps flare-ups at bay. The toner is fragrance-free and dermatologically tested to be suitable for all skin types.

120 AED

13% OFFFeatured

Pr.Francoise Bedon Lightening Serum Supreme 50ml

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Pr.Francoise Bedon Lightening Serum Supreme 50ml

A highly effective skincare formula that reduces age spots, brightens, and softens the skin. Best used on hands, elbows, and knees.

130 AED

3% OFFFeatured

Shower Gel, Skin Care

Extreme Glow Strong Lightening Body Wash Aloe Vera Extract 750ml

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Extreme Glow Strong Lightening Body Wash Aloe Vera Extract 750ml

Lightening Strength: Advanced Strength – Strong Lightening For All Skin Types

Extreme Glow Strong Lightening Body Wash is a brightening body cleanser formulated to help cleanse away impurities while promoting a smoother, more even-looking complexion. Powered by Glycolic Acid, Licorice Root Extract, Mulberry Root Extract, and Vitamin C, it gently exfoliates dull surface buildup while helping improve the appearance of uneven skin tone and discoloration.

Enriched with Aloe Vera, Shea Butter, Panthenol, and Hydrolyzed Soy Protein, it helps maintain skin’s moisture balance while leaving skin feeling soft, refreshed, and comfortable after every wash. With continued use, skin appears brighter, clearer, and more radiant, creating the ideal foundation for the rest of your Extreme Glow body care routine.

680 AED

11% OFFFeatured

Royal Beauty Cocoa Butter Body Moisturizing Cream 500ml

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Royal Beauty Cocoa Butter Body Moisturizing Cream 500ml
A rich and creamy blend of natural cocoa butter specially formulated for use as a daily body cream. Its smooth non-greasy formula helps restore the skin’s natural mositure as is protects against sunburn, rough & dry skin and chapping. Ideal for use before and after pregnancy as it reduces the appearance of stretch marks. This Body Cream is a super rich absorbing moisturizer that provides soothing relief. Enriched with vitamin E that help calm and soothed.

40 AED

6% OFFFeatured

Tree Hut Shea Sugar Scrub Bikini Reef Exfoliating Body Scrub 510gm

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Tree Hut Shea Sugar Scrub Bikini Reef Exfoliating Body Scrub 510gm

Bring the beach to your bathroom with the Tree Hut Bikini Reef Shea Sugar Scrub, a tropical-inspired exfoliating scrub designed to leave your skin incredibly soft, smooth, and glowing.
This luxurious formula uses natural sugar crystals for gentle yet effective exfoliation, removing dead skin and helping to improve texture and radiance.
Infused with shea butter and natural oils, the scrub delivers deep hydration, locking in moisture while boosting skin softness and elasticity.
The refreshing Bikini Reef fragrance provides a clean, bright, summer-like scent that enhances your shower routine
A refreshing beach-inspired scent that instantly transports you to a tropical escape. Perfect for summer vibes and everyday pampering.
Made with 100% natural sugar granules that buff away dead skin, unclog pores, and smooth rough areas for soft, glowing skin.
Enriched with deeply nourishing shea butter and natural oils that restore moisture and improve skin elasticity.
Free from parabens, sulfates, alcohol, and formaldehyde. Vegan-friendly, cruelty-free, and suitable for all skin types — even sensitive skin.
PERFECT FOR PRE-SHAVE & SELF-CARE Helps reduce ingrown hairs, prevents dryness, and preps the skin for shaving, tanning, or body care routines.
Perfect for daily use, pre-shave prep, or treating yourself to a self-care moment, this scrub is free from harsh chemicals and made with clean, skin-loving ingredients.

80 AED

29% OFFFeatured

Reo Whitening Beauty Cream 50gm

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Reo Whitening Beauty Cream 50gm

Reo unfolds its exclusive skin care products with finest ingredients. Reo Whitening Beauty Cream is a non-greasy facial cream for a naturally radiant and glowing skin. It balances the uneven skin tone and keeps the skin moisturized. Its fine components clear dark spots, blackheads and freckles.

25 AED

18% OFFFeatured

A3 Lemon 4 Ever Bright Cream Perfect Glow Jar 400ml

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A3 Lemon 4 Ever Bright Cream Perfect Glow Jar 400ml

Illuminate your skin with the A3 Lemon 4 Ever Bright Cream Perfect Glow Jar, providing hydration, smoothness, and brightness for oily skin with a refreshing citrus scent.

A3 Lemon 4 Ever Bright Cream Perfect Glow Jar is designed to transform your oily skin, enhancing its tone and brightness while providing essential hydration. Rich with carefully selected ingredients, this cream leaves your skin firm, smooth, and free from greasy residue. Here’s why it’s a must-have in your skincare routine:

Tone and Brightness: Improves the natural tone and brightness of your skin, giving it a youthful glow.

Hydration and Smoothness: Grants deep hydration, leaving your skin smooth and firm.

No Grease: Ensures no greasy residue, making your skin feel light and fresh.

Citrus Fragrance: Infused with a refreshing citrus scent for lasting freshness.

Versatile Use: Suitable for both face and body, providing comprehensive care for oily skin.

45 AED

13% OFFFeatured

Mekako Carrot 15Plus – Whitening Face Cream 120ml

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Mekako Carrot 15Plus – Whitening Face Cream 120ml

The synergic action of CARROT OIL and the SKIN WHITENING AGENT 15PLUS™ promotes a brighter, elastic, radiant, smoother, toned and young skin.

The daily use of this cream ensures the necessary hydration and a progressively uniform skin tone.

The rich smooth texture and the pleasant fragrance provide a moment of gratification to indulge yourself with twice daily, preferably in the morning and at night.

65 AED

8% OFFFeatured

Shower Gel, Skin Care

Pure Carrot Gold Whitening Shower Gel 1200ml

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Pure Carrot Gold Whitening Shower Gel 1200ml

Pure Carrot Gold shower gel cleanses and soothes dry skin, keeping it moisturized and acne free. Provides a luxurious lather to clean and pamper your body with a calm fragrance.

120 AED

10% OFFFeatured

Nature Secret Shower Gel Carrot 650ml

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Nature Secret Shower Gel Carrot 650ml

The Nature Secrete exfoliating, and softening cleansing gel with carotte ensures the well-being of the shower in depth more than ever thanks to apricot exfoliators. Its power produces by the different active ingredients used in the formula will even out your complexion before the use of your milk.

45 AED

PRODUCTS ON SALES

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8% OFFFeatured

Bar Soap, Scrubs, Skin Care

Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350gm

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Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350gm

Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350g. A refreshing body scrub with marigold and mangosteen that helps exfoliate dead skin cells and smooth rough skin. It leaves the skin feeling soft, fresh, and more radiant after use.

23 AED

15% OFFFeatured

Gluta White Glutathione & Collagen Whitening Body Lotion 500ml

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Gluta White Glutathione & Collagen Whitening Body Lotion 500ml

Gluta White Brightening lotion makes the Skin looks Brighter . Infused with glutathione, collagen and SpF 20 for added Sun protection.

it leaves the skin radiantly glowing and more youthful. This body cream improves skin clarity, firmness and renews skin healthy radiance even tone .

It is formulated to treat Dark spots, Sun Damages, Wrinkles, Freckles, Blemishes and Acne. It helps to reduce melanin production and gives you a clear smooth complexion.

55 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Tea Tree Oil Boxed 30ml

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Difeel 100% Pure Essential Oil Tea Tree Oil Boxed 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma:
Fresh, Woody, Earthy, Herbaceous

Our Tea Tree Oil:

Is a natural curing agent for fungus, bacteria and viruses
Can help treat acne, ringworm, athlete’s foot and bronchial congestion

75 AED

33% OFFFeatured

Creams, Skin Care, Tubes

Melano Beauty Line Peach Scrub 300ml

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Melano Beauty Line Peach Scrub 300ml

Provides anti-ageing benefits and nourishes the skin

Leaves your skin soft and supple imparting a natural glow

Softer looking and smoother feeling skin

30 AED

15% OFFFeatured

Creams, Personal Care, Skin Care

Bepanthen Moisturizing Cream, Supports Healing of Damaged and Irritated Skin, 30g

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Bepanthen Moisturizing Cream, Supports Healing of Damaged and Irritated Skin, 30g

Bepanthen moisturizing cream for dry, damaged skin gently aids natural skin recovery, while keeping it soft, smooth and moisturized. This light formulation swiftly penetrates the skin exposed to drying and damaging environmental factors. Bepanthen cream contains the active substance dexpanthenol, Pro Vitamin B5, which is converted in the skin cells into the vitamin pantothenic acid. This active ingredients helps skin to grow, restore its healthy look, and stimulate its regeneration from the inside out. With its highly absorbent, slightly fatty emulsion, and high moisture content, Bepanthen moisturizing cream delivers a soothing effect on irritated skin.

55 AED

8% OFFFeatured

Hair Care, Hair Serums

iCan London Morocco Argan Keratin Serum 120ml

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iCan London Morocco Argan Keratin Serum 120ml

Transform your hair with iCan London’s Morocco Argan Keratin Serum, a premium hair treatment that combines the nourishing power of Moroccan argan oil with strengthening keratin protein.

Key Benefits:

Repairs damaged hair structure from within
Eliminates frizz and provides exceptional shine
Protects against heat styling and environmental damage
Prevents split ends and breakage
Lightweight, non-greasy formulaThis advanced serum penetrates deep into the hair shaft to rebuild and strengthen weakened strands. The luxurious formula absorbs quickly without leaving residue, making it perfect for daily use on all hair types.

Ideal For:

Color-treated hair
Chemically processed hair
Heat-damaged hair
Dry, brittle strands
Regular maintenance of healthy hair

Experience salon-quality results with just a few drops, leaving your hair silky, manageable, and radiantly healthy. For best results, apply to damp or dry hair, focusing on mid-lengths and ends.

55 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Peppermint Oil 150ml

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Mamado Aromatherapy Natural Peppermint Oil 150ml

Mamado Aromatherapy Natural Peppermint Oil used in aromatherapy can help stimulate the mind, mental agility and improve concentration. 
It can provide cooling to the skin. Eminently used to help relieve skin irritation including itchiness and reduce redness.

40 AED

7% OFFFeatured

Clairissime Moisturizing Toning Lotion 200ml

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Clairissime Moisturizing Toning Lotion 200ml

is recommended for gentle cleansing. It thoroughly removes makeup and other impurities. Your skin is not only gently cleansed but also receives valuable nutrients. This eliminates the unpleasant dry and scaly skin.

65 AED

6% OFFFeatured

Easy Glow H-C Face Cream Anti Sun Burn & Spots Glutathione & VIT.C 80gm

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Easy Glow H-C Face Cream Anti Sun Burn & Spots Glutathione & VIT.C 80gm

Age Spots, Blemishes, Dark Circles, Discoloration, Acne, Lightening, Early Signs of Aging, Dark Spots, Hydration, Nourishing, Radiance, Redness, Regenerating, Restorative, Revitalizing, Skin Firming

75 AED

10% OFFFeatured

Carrot Glow Intense Toning Beauty Milk 500ml

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Highlights:

Carrot Glow Intense Toning Beauty Milk 500ml

Lightening Strength: Enhanced Strength – Healthy, Radiant Glow for All Skin Types

Carrot Glow Intense Toning Lotion is a nourishing body lotion formulated to help visibly lighten the skin while promoting a healthy, radiant glow. Enriched with Carrot Seed Oil, Sweet Almond Oil, and a blend of brightening ingredients, it helps improve the appearance of uneven skin tone and dullness while leaving skin feeling soft, smooth, and comfortably hydrated.

Its lightweight, fast-absorbing formula provides lasting moisture without feeling greasy, helping to reveal a brighter, more even-looking complexion with continued use. Skin feels silky, refreshed, and naturally luminous, making it an ideal choice for daily body care.

540 AED

GIFT SET

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Skin Care, Tubes

Clinic Clear Dark Spot Remover DSR 50gm

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Clinic Clear Dark Spot Remover DSR 50gm

Clinic Clear Anti Dark Spot Cream is a revolutionary skin care product that helps to reduce the appearance of dark spots, while nourishing and hydrating your skin. It is specially formulated with natural ingredients such as jojoba oil and shea butter, to provide intense hydration, while protecting your skin from harsh weather conditions. It is suitable for all skin types, giving you deeply cleansed, tingly-smooth skin. The cream helps to control excess oil and unclog pores, providing long-lasting moisturization and a bright complexion. With regular use of this cream, you can achieve clear, healthy skin that looks and feels radiant.

15 AED

5% OFFFeatured

Conditioner, Hair Care

Shiseido Fino Premium Touch Hair Conditioner 550ml

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Shiseido Fino Premium Touch Hair Conditioner 550ml

A rinse-off & rejuvenating conditioner for dry damaged & color/perm treated hair.

It helps moisturizing strengthening & repairing Formulated with royal jelly EX & trehalose to moisturize & tame frizzy hair.

Enriched with PCA (Para-chloroamphetamine) & glutamate to strengthen hair from the root.

Contains Lipidure EX to repair hair damage restore natural shine & defends from harmful UV-ray.

Leaves hair nourished & silky smooth.

95 AED

6% OFFFeatured

Purec Pure Egyptian Magic Whitening Half Cast Lotion 300ml

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Purec Pure Egyptian Magic Whitening Half Cast Lotion 300ml

Introducing Purec Egyptian Magic Whitening Half cast Lotion, a skin-transforming masterpiece inspired by the beauty secrets of ancient Egypt. This exceptional lotion is designed to elevate your skincare experience, leaving you with a complexion that radiates pure enchantment.

Formulated with a perfect balance of advanced skin brightening agents and natural extracts, Purec Egyptian Magic Whitening Half cast Lotion offers a unique fusion of efficacy and luxury. It combines the power of potent whitening ingredients with the gentle touch of skin-nourishing elements to deliver remarkable results.

Experience the enchanting benefits of Half cast technology, carefully engineered to bring out your skin’s natural luminosity. This technology works to visibly lighten dark spots, even out skin tone, and improve skin texture, leaving you with a radiant and flawless appearance.

75 AED

13% OFFFeatured

Aichun Beauty Red Pomegranate Moisturizing Shrink Pore Face Serum 30ml

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Aichun Beauty Red Pomegranate Moisturizing Shrink Pore Face Serum 30ml

Collaxyl collagen protein is added with apparent effect for loose skin, can instantly convert nutrition ingredients needed by skin, allows skin to recover vitality
Reduces expression wrinkles on the face, microgrooves on eyes, forehead wrinkle, nasolabial wrinkle and neck wrinkle, improves water content of skin, allows skin to be more fine and smooth
Improves roughness of skin various microgrooves caused by weakened skin repair ability due to outflow of collagen protein
Hydrates and moisturizes skin
Effectively relieves eye skin problems

35 AED

13% OFFFeatured

Alattar Classic Glycerin Body Lotion Skin Appearance & Comfort Balancer

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Highlights:

Alattar Classic Glycerin Body Lotion Skin Appearance & Comfort Balancer

Highlights

Skin Texture Refinement: Designed to improve the tactile quality of the skin surface across the body.
Glycerin Complex: Features a classic glycerin base known for its smooth application and absorption.
Deep Comfort: Provides a pleasant sensation of lasting comfort suitable for use after showering or physical activity.
Appearance Enhancer: Works to improve the visual clarity and overall polished look of the skin.
Generous Pump Bottle: Supplied in a large container with a convenient pump dispenser for easy daily application.

35 AED

6% OFFFeatured

Bella White Glow and Radiance Vitamin C Lotion 500ml

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Highlights:

Bella White Glow and Radiance Vitamin C Lotion 500ml

Bella White Glow And Radiance Vitamin C Lotion is formulated with all natural ingredients for healthy, smooth, and radiant skin. pH 5.5 helps prevent acne and maintain skin moisture.

Benefits Of Bella White Vitamin C Lotion

It reduces the appearance of stretch marks on the skin
Unifies your skin complexion with consistent usage
Helps prevent acne breakouts on the skin
Promotes a smooth and healthy skin
Firms your skin

Ingredients: shea butter, aloe vera, and natural extracts such apple, sunflower, and rosemary

How to Use Bella White Glow Lotion

After taking your bath, Pump out some amount of the lotion on your palm and gently massage it all over your body until it is all completely absorbed into your skin.

Frequently Asked Questions

Question: Does vitamin C lotion lighten skin?

Answer: It may also help brighten your skin’s appearance.

Question: Does Bella white lotion contain hydroquinone?

Answer: This formula is free of hydroquinone and contains only safe, natural ingredients.

Question: Is this product fake?

Answer: No…!!! We sell the original product

150 AED

8% OFFFeatured

Shower Gel, Skin Care

Double Dose Ultra Whitening Shower Cream Carrot 3X Action 1000ml

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Double Dose Ultra Whitening Molato Shower Gel 5 Days Action 1000ml

55 AED

12% OFFFeatured

Hair Care, Hair Styling Products

Mielle Pomegranate & Honey Twisting Soufflé 340gm

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Highlights:

Mielle Pomegranate & Honey Curl Smoothie 355ml

Your hair is your crowning glory. Show off those beautiful curly locks with Mielle’s Pomegranate & Honey Curl Smoothie. This delightful curl smoothie provides mega-moisture and strength through wholesome ingredients like pomegranate extract, honey, and babassu oil, and it is super easy to use. Simply apply the smoothie to your hair from root to tip, making sure to give a little extra attention to problem areas, and then style. It restores life to damaged hair and it smells absolutely amazing! So if Type 4 hair products are what you’re looking for, Mielle has exactly what you need. Try it for yourself and see why our extraordinary hair styling products have taken the world of beauty by storm!

Key Benefits:

Provides long-lasting moisture

Beautifies and strengthens hair

Specially formulated for thick, curly hair

75 AED

10% OFFFeatured

iCan London Argan Petroleum Jelly 368gm

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iCan London Argan Petroleum Jelly 368gm

iCan London Argan Petroleum Jelly is ideal for all skin needs. Use it to heal dry skin, protect minor cuts, and reduce rashes. It is made from 100% pure triple purified petroleum jelly, contains no irritants and is hypo-allergenic.

iCan London Argan Petroleum Jelly Features
Help keep dry skin healthy-looking and glowing all-day
Gentle on skin
Light coco butter fragrance
Made with triple-purified jelly
Ideal for dull skin, cracked skin, or dry skin
Soothes and moisturizes skin
Helps seal out wetness creating a barrier for sensitive skin

How to use
Dip fingertips through the jelly and spread across especially dry areas on the skin until absorbed. Excellent for cuts, burns, or problem areas like hands, feet, elbows, and heels. Repeat as needed throughout the day.

45 AED