Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Queen Helene Cocoa Butter Face and Body Cream 425gm

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Queen Helene Cocoa Butter Face and Body Cream 425gm

This luxuriously rich, non-greasy creme blends cocoa butter and lanolin to quench and relieve moisture-starved skin. Protects from dryness caused by over-exposure; helps diminish the appearance of wrinkles; and soothes discomforts of stretched skin during and after pregnancy.

Queen Helene Cocoa Butter Face & Body Creme delivers intense, soothing moisture to extremely dry skin. Our creamy blend of cocoa butter and pure lanolin nourishes dry patches and leaves your skin feeling softer and smoother. In addition to restoring moisture, our non-greasy formula is also effective at reducing the appearance of fine lines and wrinkles and soothing stretched skin during and after pregnancy. Queen Helene is proud that our products are not tested on animals. Includes one 15 oz jar of Queen Helene Cocoa Butter Face & Body Creme. Queen Helene brand has been a leader in quality and beauty products for professional and personal use since 1930. We are proud to have created a full line of affordable and effective body care products that are still passed on from generation to generation.

45 AED

11% OFFFeatured

Donkey Milk Whitening Cream Blue 180ml

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Donkey Milk Whitening Cream Blue 180ml

Donkey Milk Cream is a premium skincare product formulated to deeply nourish, hydrate, and brighten the skin. Infused with the natural goodness of donkey milk, this luxurious cream provides exceptional skin benefits, including hydration, skin brightening, and anti-aging properties. The rich nutrients in donkey milk help improve skin elasticity and support a healthy, glowing complexion.

Highlights:

Brightening: Reduces dark spots, hyperpigmentation, and uneven skin tone, leaving skin with a brighter and more even complexion.
Softening and Regenerating: Natural vitamins and collagen help improve skin elasticity, hydration, and regeneration, promoting softer skin.
Firmer, Tighter Skin: Enhances skin firmness, for a youthful, glowing appearance.
Deep Hydration: Provides intense moisture, leaving the skin soft, nourished, and refreshed.

Key Features:

Donkey Milk: Rich in nutrients, it nourishes and rejuvenates the skin, enhancing its natural beauty.
Natural Collagen: Supports skin elasticity and nourishment for a smoother, firmer appearance.
Lightweight and Fast-Absorbing: The creamy texture absorbs quickly, leaving no greasy residue, making it suitable for daily use.
Botanical Extracts: Plant-based ingredients work together to promote healthy, radiant skin.

Donkey Milk Cream is the perfect addition to your skincare routine, delivering hydration, firming, and brightening effects for a rejuvenated complexion.

40 AED

14% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Aroma Beauty Cream 20gm

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Highlights:

Aroma Beauty Cream 20gm

Aroma Beauty Cream 20g is a gentle skin-brightening formula that enhances your natural glow while keeping your skin soft and smooth. Infused with nourishing ingredients, it helps reduce blemishes, dark spots, and uneven tone for a radiant and healthy-looking complexion. Perfect for daily use, this cream deeply moisturizes and revitalizes your skin.

Key Features:

Brightens skin and evens out complexion ✨
Helps reduce dark spots and blemishes 🌸
Provides deep nourishment and hydration 💧
Lightweight texture suitable for all skin types 🌿
Ideal for everyday use 🌼

30 AED

3% OFFFeatured

AmLactin Foot Repair for Rough & Dry Feet, 15% Lactic Acid 85gm

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AmLactin Foot Repair for Rough & Dry Feet, 15% Lactic Acid 85gm

Experience visibly smooth and touchable soft feet from heel to toe! This creamy, yet non-greasy therapeutic moisturizer is formulated with powerful yet gentle 15% Lactic Acid for multi-tasking exfoliation and deep hydration for tough skin on feet, from calluses to splits and cracks.

AmLactin uses Ultraplex® for gentle, yet effective exfoliation that boosts cell turnover and deep hydration (equivalent to 15% Lactic Acid).

195 AED

13% OFFFeatured

Fairlady Toning & Lightening Serum 30ml

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Fairlady Toning & Lightening Serum 30ml

Fair lady toning & lightening serum with argan oil whitening accelerator.

35 AED

22% OFFFeatured

Pastil Hand Cream Lemon

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Pastil Hand Cream Strawberry

35 AED

17% OFFFeatured

Skin Care, Spot Corrector

Express Glow Triple Fast Lightening Dark Spot Corrector 50gm

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Highlights:

Express Glow Triple Fast Lightening Dark Spot Corrector 50gm

Lightening Strength: Advanced Strength – Fast Lightening for Oily & Combination Skin

Express Glow Triple Fast Lightening Dark Spot Corrector is a targeted treatment formulated to help visibly lighten stubborn discoloration while improving the appearance of dark spots, post-acne marks, sun spots, and uneven skin tone. Its concentrated formula is designed to deliver intensive care directly where it is needed most, helping promote a clearer, more even-looking complexion.

Enriched with Grape Seed Oil and Asafoetida Extract, it helps nourish the skin while supporting a healthier-looking appearance. A blend of Niacinamide, Arbutin, Licorice Extract, Mulberry Root Extract, Glycolic Acid, Carrot Seed Oil, and Vitamin E works together to improve the appearance of stubborn discoloration while leaving skin looking smoother, brighter, and more even-toned. With continued use, targeted areas appear visibly lighter and more refined.

125 AED

17% OFFFeatured

Oils & Moisturizer, Skin Care

Jaune D’œuf Treating and clarifying Body Oil 50ml

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Highlights:

Jaune D’œuf Treating and clarifying Body Oil 50ml

Jaune D’œuf oil rich in essential nutrients is an excellent active ingredient for treating and clarifying skin. Thanks to its light formula, it reduces spots and evens out the complexion.

Application

Apply all over the body morning and evening after showering.

Precautions

For adult body use, keep out of reach of children and avoid contact with eyes.

25 AED

8% OFFFeatured

Scrubs, Shower Gel, Skin Care

Neoprosone Exfoliating Shea Butter Shower Gel 1000ml

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Neoprosone Exfoliating Shea Butter Shower Gel 1000ml

Experience a revitalizing skincare routine with Neoprosone Exfoliating Shea Butter Shower Gel. Infused with nourishing Vitamin A, this scrub energizes and softens the skin, leaving it noticeably smoother and more radiant. Apricot seeds gently exfoliate and brighten the complexion, effectively removing dead skin cells.

Directions: simply apply the scrub as needed, massaging it onto the skin. Avoid contact with the eyes, and in case of contact, rinse immediately and thoroughly. For added protection and to maintain an even skin tone, follow up with a minimum SPF 30 sunscreen every morning, regardless of the weather.

Key Ingredients: Vitamin A, Shea Butter, Coconut Oil. These powerful ingredients work together to nourish and enhance the appearance of your skin, leaving it feeling rejuvenated and looking its best.

110 AED

25% OFFFeatured

AR Vitamin E Moisturizing & Strawberry Yogurt Cream 200gm

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Highlights:

AR Vitamin E Moisturizing & Strawberry Yogurt Cream 200gm

AR Vitamin E Strawberry Yogurt Cream helps to restore dark skin deeply.Let the feeling light, comfortable, not sticky, skin firm and moisturized throughout the dayReveals Bright skin. Best Seller Authentic Made in Thailand

30 AED

PRODUCTS ON SALES

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33% OFFFeatured

Bar Soap, Skin Care

Melano Soap Snail Wim Alpha Arbutin & Collagen 100gm

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Highlights:

Melano Melanofree Soap 100gm

The best combination that will help you ” : Brightening and fresh skin

Contains antioxidants against ultraviolet rays.Containing antibacterial and fungal materials

Brings freshness and softness to the skin, because it contains vitamin E

Softens skin irritation and infections caused by sun exposure

Gives the skin a shiny and ultra-soft appearance because it contains natural ingredients

Suitable for all types of skin

How to use:

1 – Wet your face with water

2 -Gently massage it into your skin with a circular motion for about 30 seconds.

Repeat these steps twice a day to keep your skin fresh and brighter.

” The best to use before and after using Melanofree cream “

10 AED

11% OFFFeatured

Biocos Aloe Vera Body Lotion Nourishes, Soothes & Restores Dry, Damaged Skin 500ml

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Highlights:

Biocos Aloe Vera Body Lotion Nourishes, Soothes & Restores Dry, Damaged Skin 500ml

Deep Hydration for Dry Skin: Packed with Aloe Vera and Vitamin E, this lotion provides intense moisture, leaving your skin feeling soft, smooth, and replenished all day long.
Heals and Restores Damaged Skin: Infused with Cucumber Extract, this lotion helps repair sunburned, chapped, or irritated skin, promoting skin regeneration and restoring natural balance.
Improves Skin Elasticity: The nourishing blend of Aloe Vera and Vitamin E works to enhance skin elasticity, reducing the appearance of scars and stretch marks for visibly smoother skin.
Natural, Soothing Formula: Gentle and non-greasy, this lotion uses the power of natural ingredients like Aloe Vera and Cucumber Extract to soothe sensitive and dry skin without harsh chemicals.
Cruelty-Free and Eco-Friendly: Enjoy a skin-friendly lotion made with natural Aloe Vera, free from parabens and sulfates, for a conscience-friendly skincare routine that’s kind to you and the planet.

40 AED

9% OFFFeatured

Just Glow Licorice + Alpha Arbutin Lightening Lotion 500ml

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Highlights:

Just Glow Carrot + Vitamin C Strong Lightening Lotion 500ml

JUST GLOW Carrot + Vitamin C Strong Lightening Lotion 500ml is an intensive body lotion formulated to harmonize your complexion, fade dullness, and brighten your overall skin tone. Infused with carrot extract and Vitamin C, it delivers deep nourishment and moisture without leaving a heavy or greasy residue

Brightening Formula: Combines antioxidants like Vitamin C with beta-carotene-rich carrot extract to safely even out dark spots and enhance radiance.
Deep Hydration: Features modern, moisture-locking botanical lipids that keep your skin feeling soft, smooth, and supple.

Application: For best results, massage gently into clean, dry skin. Because this is a brightening product, you should use it alongside a reliable sunscreen during the day to prevent new darkening

150 AED

20% OFFFeatured

Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

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Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

40 AED

11% OFFFeatured

Baby Lotion, Kids & Baby Care, Lotion, Skin Care

Skin Doctor Kids Glow Moisturising Lotion 400ml

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Highlights:

Skin Doctor Kids Glow Moisturising Lotion 400ml

The skin of children, teenagers, and adults is specially designed with premium components to provide deep moisturizing and rejuvenation. Enhance skin tone subtly and shield it from the sun’s harmful rays. in order to have glowing, healthy skin.
Avoid getting the product in your eyes while using it. In the event of contact, thoroughly rinse with water. If a rash or irritation appears and lasts, discontinue use and consult a doctor. Keep it out of children’s reach. If swallowed, get emergency medical attention or get in touch with a human control center.

Kids above 3_ 12 have Delicate Skin that loses Water faster than Adults skin. Baby Secret Moisturizing Lotion serves as an effective replenishment for Skin …

85 AED

22% OFFFeatured

Vaseline® Nourishing Argan Oil Body Lotion 400ml

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Highlights:

Vaseline® Nourishing Argan Oil Body Lotion 400ml

Vaseline® Nourishing Argan Oil Body Lotion helps to reduce the appearance of stretch marks and deeply moisturizes your skin.

This moisturizing body lotion contains natural nutrients to support skin barrier protection.
With high levels of moisturizing oils, this body lotion enhances the glowing look of your skin.
Light, fast absorbing moisturizing body lotion with a non-greasy feel that helps smooth the appearance of stretch marks.
Use daily for all over Vaseline® intensive skin care for up to 72 hours.

35 AED

8% OFFFeatured

Medix 5.5 Junior Skin Polish + Chamomile Kids & Teens Moisturizing Lotion 400ml

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Highlights:

Medix 5.5 Junior Skin Polish + Chamomile Kids & Teens Moisturizing Lotion 400ml

120 AED

8% OFFFeatured

Fairlady Extra Whitening Moisturising Body Milk 700ml

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Highlights:

Fairlady Extra Whitening Moisturising Body Milk 700ml

Fairlady Extra Whitening Moisturising Body Milk is a luxurious body lotion designed to hydrate, nourish, and even out skin tone. Infused with advanced whitening ingredients, this body milk helps reduce the appearance of dark spots, blemishes, and uneven skin tones. It provides long-lasting moisture, leaving your skin soft, smooth, and radiant. Suitable for daily use, it caters to those seeking a brighter complexion and improved skin texture.

Benefits:

Helps brighten and even out skin tone.
Provides deep hydration, leaving skin soft and supple.
Reduces the appearance of dark spots and blemishes.
Suitable for all skin types and ideal for daily use.
Promotes a radiant and smooth complexion.

How to use:

Apply the body milk generously to clean, dry skin.

Massage gently in circular motions until fully absorbed.

Use twice daily for best results, especially after a bath or shower.

60 AED

10% OFFFeatured

Always Young Lightening Lotion 250ml

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Highlights:

Always Young Lightening Lotion 250ml

Fights against an uneven complexion and diminishes pigment spots

Repairs the skin and smooths out scars

Regenerates the skin and prevents it from ageing

A radiant complexion, plumped up skin, and a youthful appearance. Visibly younger.

45 AED

20% OFFFeatured

Bar Soap, Lotion, Skin Care

Kojique Exfoliating and Lightening Soap with Kojic 230gm

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Highlights:

Kojique Exfoliating and Lightening Soap with Kojic 230gm

Antiseptic and medicated soap, this soap exfoliates, removes impurities from the skin and protects your epidermis. It gives your complexion freshness and softness all day long.

20 AED

GIFT SET

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11% OFFFeatured

Shampoo, Hair Care

Double Sheen Argan Oil Shampoo 355ml

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Highlights:

Double Sheen Argan Oil Shampoo 355ml

Double Sheen’s Argan Oil Sulphate Free Hair Conditioner; Sulphate & Paraben Free; For all hair types including Afro, Asian and European; Detangles and nourishes hair with the use of Argan Oil and Vitamin E

Sulphate Free Hair Conditioner

Paraben Free

For all hair types including Afro

40 AED

11% OFFFeatured

Creams, Skin Care, Tubes

Labidjanaise Lightening Carrot Body Cream 300g

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Highlights:

Labidjanaise Lightening Carrot Body Cream 300g

Labidjanaise Lightening Carrot Body Cream 300g.Labidjanaise Carotte cream is a formula rich in B-carotene and Vitamin A et E in order to make your skin light, manageable and satin smooth. Its components and active principles are specifically analyzed to deep nourish your skin, protect it and give you a feeling of well-being.

40 AED

3% OFFFeatured

UCB European White Carrot Brightening Face And Body Lotion 500ml

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Highlights:

UCB European White Vitamin C Firming & Brightening Body Lotion 500ml

UCB European White Vitamin C Body Lotion is a 500ml multi-action brightening and firming body milk formulated with Vitamin C and turmeric to promote an even, radiant skin tone.

Key Features & Benefits

Brightens & Evens Tone: Targets dark spots and blotchy areas to restore a natural glow.

Firms & Smooths: Enhances skin elasticity and combats early signs of aging or sagging.

Sun Protection: Frequently includes SPF 50+ to shield the skin from UV-induced damage and new dark spots.

Deep Hydration: Nourishes dry or dull skin with a rich, non-greasy moisturizing complex.

165 AED

8% OFFFeatured

Creme Of Nature Pure Honey Moisture & Twist Curling Mousse For Dry Dehydrated Hair 207ml

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Highlights:

Creme Of Nature Pure Honey Moisture & Twist Curling Mousse For Dry Dehydrated Hair 207ml

Creme of Nature Pure Honey collection is infused with the blend of pure honey, certified natural coconut oil & shea butter. This collection targets dry, dehydrated hair to provide essential moisture, softness and smoothness where your hair needs it without weighing it down.

* Formulated without adding

** Formulated without adding ethanol

Suggested use

Apply to damp or dry hair from ends to root for definition. Allow hair to air dry or diffuse. Product can also be used to roller set, flexi rod set or twist out hair. Style as desired.

60 AED

10% OFFFeatured

Silky Cool Gold Face & Body Scrub Gel 300ml

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Highlights:

Silky Cool Gold Face & Body Scrub Gel 300ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

6% OFFFeatured

IQueen Styling Tek Large Oval Detangler Hair Brush 75x230mm

Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Large Oval Detangler Hair Brush 75x230mm

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Highlights:

IQueen Styling Tek Large Oval Detangler Hair Brush 75x230mm

The sheer whitewashed finish subtly reveals the natural wood grain, while contrasting indigo rubber inserts provide a secure, stylish grip.

The sheer whitewashed finish subtly reveals the natural wood grain, while contrasting indigo rubber inserts provide a secure, stylish grip. Flexible nylon bristles with ball tips offer a gentle, pain-free detangling experience for both wet and dry hair. The dense bristle arrangement enhances detangling efficiency and control. Heat-resistant ionic nylon reduces frizz, locks in moisture, and leaves hair with a healthy, shiny finish.

Oval Shape, Large Size, Overall Width: 75mm, Length: 230mm

75 AED

13% OFFFeatured

Conditioner, Hair Care

ActiveX Rosemary Conditioner 500ml

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Highlights:

ActiveX Rosemary Conditioner 500ml

Bring life back to your hair with Activex Rosemary Hair Conditioner. Infused with rosemary extract and pro-vitamin B5, this conditioner deeply moisturizes, smooths, and strengthens your hair, leaving it soft, shiny, and manageable. Designed to tame frizz and reduce breakage, it creates a protective layer to keep your hair looking healthy and refreshed. Perfect for all hair types, this conditioner adds a touch of luxury to your daily routine.

Why You’ll Love It:

Deeply hydrates and nourishes for silky-soft hair.
Infused with natural rosemary extract to support healthy hair.
Tames frizz and reduces breakage for a smoother look.
Leaves hair shiny, manageable, and refreshed.

35 AED

18% OFFFeatured

EZColor for Men M1 Jet Black Permanent

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Highlights:

EZColor for Men M1 Jet Black Permanent

Bigen EZ Color for Men works on both your hair and beard with excellent gray hair coverage. EZ Color won’t stain skin, doesn’t drip and provides a natural looking color that lasts. EZ color’s cream formula is easy to apply. Simply comb EZ Color into your hair or beard, wait 10 minutes, then rinse. EZ Color for Men comes in two re-sealable tubes, which means you use what you need, and save the rest for touch-ups or your next hair color application.

Easy, comb-in application

No Stains. No Mess. Bigen EZ Color leaves no trace behind; just a natural, younger-looking you. No tell-tale stains on skin, no messy clean up! Just natural looking color every time. Simply squeeze the cream from both tubes onto the included applicator comb, and comb in. You won’t believe how easy it is to get great results.

45 AED

11% OFFFeatured

Clairissime Body Clear Complexion Lotion 500ml

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Highlights:

Clairissime Body Clear Complexion Lotion 500ml

Complexion lotion with fruit acids is suitable for all skin types. Specially developed to quickly reduce pigmentation irregularities and brown spots. The exclusive formula with fruit acids ensures a clearer and smoother complexion, nourishes and moisturizes your skin.

85 AED

14% OFFFeatured

Silky Cool Moroccan Soap With Leefa 300gm

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Highlights:

Silky Cool Moroccan Soap With Leefa 300gm

Moroccan Bath Soap with Olive oil is renowned for its exfoliating and skin softening qualities, Exfoliation is the act of removing dead skin cells from the surface of the skin, Some common problems which can be solved by regular exfoliation are uneven skin texture, discoloration, dullness, and acne.

30 AED