Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Joji Secret Young Melon & Pineapple Cellulite+Anti-Strechtmarks Silky Whipp Bubble Soap 100gm

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Joji Secret Young Melon & Pineapple Cellulite+Anti-Strechtmarks Silky Whipp Bubble Soap 100gm

Soap bar helps cleanse your skin gently while supporting the look of smoother firmer skin

Enriched with melon and pineapple extracts to provide softness and a refreshing feel after every

23 AED

22% OFFFeatured

Vaseline Hijab Bright All Day Radiant Cooling Serum 12H Perfume Tech 180ml

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Vaseline Hijab Bright All Day Radiant Cooling Serum 12H Perfume Tech 180ml

We believe everyone deserves to have healthy skin.

That’s why we created Vaseline All Day Radiant Cooling Serum, a special skin treatment for women with hijab.

Its light, non-sticky formula provides a refreshing cooling sensation without feeling hot on the skin, with an elegant and soft fragrance that lasts long.

Make skin brighter, radiant from within.

Vaseline All Day Radiant answers the needs of women with hijab:

Protected from UV rays that still penetrate the layers of clothing

35 AED

20% OFFFeatured

Reborn Beauty Premium Mask Saffron 500ml

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Reborn Beauty Premium Mask Gold 500ml

40 AED

17% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Vitamin C Skin Moisturizing Whitening Body Massage Oil Gel 200ml

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Disaar Vitamin C Skin Moisturizing Body Oil Gel Whitening Body Massage Oil Gel 200ml

Moisturizing Lightening Stretch Marks Body Massage Oils for Spa

Moisturizer, Anti-wrinkle, Anti-aging, Whitening, Firming, Nourishing, Lightening

25 AED

10% OFFFeatured

Lotion, Skin Care, Spot Corrector

DH7 Paris Extra Complexion Lightening Lotion with Vitaclear 500ml

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DH7 Paris Extra Complexion Lightening Lotion with Vitaclear 500ml

The DH7 extra lightening lotion with its concentrated overdosed asset VITACLEAR and with the presence of several other fruity complexes, brings you necessary vitamins for your skin.
It is a safe formulation wich brings you excellent results. Your complexion finds an UNEQUALLED BRIGHTNESS and your skin finds its flexibility and its comfort.
Furthermore, for your safety, this lotion contains an UV filter.

450 AED

17% OFFFeatured

Valera Vitamin C Face Serum

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Valera Vitamin C Face Serum

25 AED

8% OFFFeatured

BNB Tea Tree Acne Mask 120gm

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BNB Tea Tree Acne Mask 120gm

Tea Tree Acne Control Face Mask is a detoxifying mask formulated with tea tree oil to fight acne and prevent future breakouts. It helps to cleanse pores, reduce inflammation, and soothe irritated skin, leaving it refreshed and clear.

How To Use: Apply an even layer to clean, dry skin. Leave the mask on for 10-15 minutes, then rinse thoroughly with warm water. Use 1-2 times a week for clearer, smoother skin.

55 AED

10% OFFFeatured

Clere Vanilla Honey and Argan Oil Body Cream 500ml

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Clere Vanilla Honey and Argan Oil Body Cream 500ml

A wonderful cream that makes your skin soft, smooth and wonderful, characterized by its ideal components for the skin.

It contains glycerin, vitamin E and A, in addition to honey and vanilla.

Clear cream helps keep the skin radiant, hydrated, and fresh.

For dry and very dry skin.

45 AED

6% OFFFeatured

Baby Oils, Eye & Lip Care, Kids & Baby Care, Make Up, Skin Care

QV Lip Balm 15gm

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QV Lip Balm 15gm

QV Lip Balm is an effective and nourishing moisturizer, specially designed to care for dry and chapped lips. It contains a rich formula that ensures moisturizing the lips and protecting them from dryness and cracks caused by harsh environmental factors.

Benefits and Features:

Moisturizes dry lips and treats cracks effectively.
Protects lips from harmful environmental factors such as wind and cold.
Light and easily absorbed formula without leaving a greasy layer.
Rich in nourishing ingredients that maintain the softness of the lips.
Gives the lips a healthy and fresh appearance.

How to use:

Gently cleanse your lips if necessary.

Apply a thin layer of moisturizer to the lips.

75 AED

22% OFFFeatured

Face Wash, Shower Gel, Skin Care

Shea Moisture African Black Soap Bamboo Charcoal Detoxifying Foaming Facial Wash 231ml

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Shea Moisture African Black Soap Bamboo Charcoal Detoxifying Foaming Facial Wash 231ml

Congested skin, meet your perfect match: this detoxifying facial wash, blended with African Black Soap, Bamboo Charcoal and Tamarind Extract, helps to balance oily to combination skin, leaving it clean, smooth and refreshed.

35 AED

PRODUCTS ON SALES

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14% OFFFeatured

Scrubs, Skin Care

ODEON Charcoal Tea Tree Oil Body Scrub 300ml

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ODEON Charcoal Tea Tree Oil Body Scrub 300ml

ACTIVATED CHARCOALS ABSORPTION POWER Experience the exceptional power of our charcoal face scrub where activated charcoal acts as a magnet drawing and absorbing dirt pollutants and bacteria from your pores This leaves your skin feeling impeccably fresh and revitalized

TEA TREE OILS ANTIBACTERIAL PROPERTIES Discover the effectiveness of our Tea Tree body scrub in combating body odour Harnessing natural antibacterial properties this tea scrub targets odourcausing bacteria ensuring you stay fresh and confidently rejuvenated throughout the day

DEEP CLEANSING AND DETOXIFICATION Our Charcoal Face Scrub infused with Tea Tree Oil effectively draws out impurities toxins and excess oil ensuring a deep and thorough purification for your skin.

BALANCES OILY SKIN Discover the perfect solution with our Charcoal Face Scrub for oily skin Charcoals renowned oilabsorbing properties effectively balance your skin offering a healthy glow thats free from excessive shine.

EXFOLIATES AND RENEWS Experience the transformative power of our exfoliating scrub The gentle exfoliating action of our charcoal scrub sloughs off dead skin cells helps promote skin renewal and a brighter complexion.

SOOTHING CALMING Our tea tree scrub is infused with tea tree oil which has calming properties effectively alleviate irritated skin This makes our body scrub a perfect choice for individuals with acneprone skin promoting a clearer and healthier complexion

30 AED

23% OFFFeatured

Shower Gel, Skin Care

AR Vitamin E Perfume Body Wash Pink Passion 400ml

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AR Vitamin E Perfume Body Wash Pink Passion 400ml

Liquid Soap for Body Cleaning with Pink Passion Scent, Thoroughly cleanse body skin. Rich in Vitamin E and Collagen help to keep moisture level of the skin to achieve soft and smooth hydrated body skin. And give fragrance that would be lasting throughout the day.

50 AED

13% OFFFeatured

Veet Gold Super Whitening Body Repair Turmeric Oil Gel 200ml

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Veet Gold Carrot Super Whitening Body Repair Oil Gel 200ml

Nourishing Formula: Enriched with Carrot oil, this body repair oil deeply nourishes and moisturises the skin.

Whitening Benefits: The formula helps to gradually lighten and brighten skin tone for a more even complexion.

Versatile Application: This multi-purpose oil can be used on the face, body, and hands for overall skin rejuvenation.

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

35 AED

14% OFFFeatured

Disaar Natural Hair Care Essential Oil Multicolour 30ml

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Disaar Natural Hair Care Essential Oil Multicolour 30ml

Prevents hair loss from roots. Stop hair loss. Nutrients composition restores hair tube so it gets strong and thick. Essential oils help your hair grow faster. Vital components flourish hair roots so the density increases. Your own hair repair tool. Repairs follicles and boosts hair growth. Strong anti ageing effect. Naturally healthy and fine hair

30 AED

11% OFFFeatured

Conditioner, Hair Care, Hair Mask

Melano Ectavita Olive Oil Hair Mask 1000gm

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Melano Ectavita Olive Oil Hair Mask 1000gm

Ectavita hair mask With Olive Oil helps prevent hair breakage and protects hair from damage. Moisturizes strengthen.

How to use

Put on wet hair, gently massaging, and leave at least 10-20mins, then rinse hair with plenty of cool water.

40 AED

13% OFFFeatured

Conditioner, Hair Care

Medimix Revitalising and Repair Conditioner 400ml

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Medimix Revitalising and Repair Conditioner 400ml

Prevents your hair from damage and strengthens your hair naturally and give your hair a healthy bounce with Medimix Ayurvedic Revitalising and Repair Conditioner. We use the power of Fast Acting Ayurveda to give your hair a lustrous shine in a 100% natural way. Enriched with Wheat Germ oil and Lotus extracts that prevents damage and strengthens hair. This product also contains aloe vera, wild ginger and neem – natural herbs that are renowned to make hair healthier and shinier. Our quat-free, gluten-free and paraben-free conditioner is 100% natural and suitable for all hair types. Medimix’s new hair conditioner range is crafted to give your hair the natural care it deserves.

65 AED

11% OFFFeatured

Queeny Cazara The Power of Trio-Oil Blend Argan, Coconut & Oilve Regular

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Queeny Cazara The Power of Trio-Oil Blend Argan, Coconut & Oilve Regular

Achieve smooth, sleek, and frizz-free hair with Queeny Cazara’s Regular Strength Relaxer Kit. Designed to straighten and smooth hair while delivering deep hydration and protection, this formula is perfect for those seeking a relaxed look with enhanced hair health.

Infused with a nourishing trio-oil blend of Argan, Coconut, and Olive oils, this relaxer not only helps achieve silky straight hair but also promotes strength, shine, and moisture, leaving your hair looking healthy, soft, and more manageable.

Key Features:

Regular Strength Formula: Ideal for hair that needs a gentle yet effective straightening solution.
Nourishing Oils: Argan oil adds shine and softness, Coconut oil strengthens and reduces breakage, and Olive oil deeply hydrates.
Hydration & Protection: Locks in moisture, preventing dryness and maintaining healthy-looking hair.
Frizz Reduction: Smooths the hair cuticle for a sleek, frizz-free finish.
Improved Resilience: Helps maintain hair strength and flexibility after relaxing.

How to Use:

Follow the included instructions for a precise application. Apply the relaxer evenly to your hair, ensuring each section is thoroughly coated. Rinse and neutralize to preserve hair health. Finish with Queeny Cazara Leave-In Conditioner to lock in moisture and keep hair soft and strong.

40 AED

8% OFFFeatured

Oils & Moisturizer, Skin Care

Alattar Original Afghan Hair Oil Premium Hair Appearance Enhance 200ml

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Alattar Original Afghan Hair Oil Premium Hair Appearance Enhance 200ml

Highlights

Concentrated Formula: Features a pure, original oil concentrate for deep conditioning of hair and beard.
Enhanced Appearance: Regular application helps promote a look of strength and vibrancy in hair strands.
Scalp Refreshment: Leaves the scalp surface feeling clean and refreshed after use.
Improves Manageability: Works to smooth the hair, making it easier to style and control daily grooming.
Generous Volume: Packaged in a large 200ML bottle, providing ample supply for consistent, long-term conditioning.

60 AED

13% OFFFeatured

Children’s Sunscreen Cream SPF 35, for sun-sensitive and tanned skin, UVA/UVB filters, provides immediate and reliable skin protection, water and sweat resistant. Fruit of the Wokali 130gm

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Children’s Sunscreen Cream SPF 35, for sun-sensitive and tanned skin, UVA/UVB filters, provides immediate and reliable skin protection, water and sweat resistant. Fruit of the Wokali 130gm

Fruit of the Wokali Sun Care Expert Kids Professional SPF PA+++35+ Sunscreen for children with sun-sensitive and tanned skin. The balanced UVA/UVB filter system provides immediate and reliable protection against sunburn. Premature skin aging caused by sunlight is prevented with regular application. Sweat and water resistant. 3-in-1: UVA/UVB protection, brightening and mattifying sunscreen, long-lasting care. Net Wt. 130g

35 AED

29% OFFFeatured

Face Powders, Make Up, Powders

Skin Doctor Oud Perfumed Talc Powder 250gm

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25 AED

GIFT SET

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10% OFFFeatured

Hair Cream, Hair Care

Bolony Argan & Keratin Hair Cream 1000ml

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Bolony Argan & Keratin Hair Cream 1000ml

Enriched with natural Argan Oil and keratin, perfectly hydrates and nourishes the dry hair.

Enriched with natural Argan Oil and keratin, this hair cream mask provides your dry hair with all the nutrition and hydration it needs. The unique formulation transforms the dry hair into beautiful healthy looking silky shiny hair.

How to use:

After using shampoo, apply a teaspoon-sized amount of hair cream onto hair. Massage gently into the scalp. Leave on for 10-20 minutes then rinse thoroughly with water.

45 AED

13% OFFFeatured

Conditioner, Hair Care

Reborn Hair Conditioner & Balsam with Collagen 1000ml

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Reborn Hair Conditioner & Balsam with Collagen 1000ml

Soft, hydrating and scent-sational. The balsam-cream performs a tonifying action because of vegetable extracts and a restructuring action due to the presence of cationic substances which permit easy combing and bring softness to the hair, taking away the static electricity and leaving the hair shiny. For a versatile leave in hair conditioner, and it’s great for brazil keratin / collagen / Botox treatment of hair.

65 AED

4% OFFFeatured

LightenUp Anti-Aging Active Lightening Cream 100ml

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LightenUp Anti-Aging Active Lightening Cream 100ml

Introducing our LightenUp Anti-Aging Active Lightening Cream – the ultimate solution for achieving a balanced, clear complexion and restoring moisture retention. Experience the transformative power of this cream as it leaves your skin soft, smooth, and radiant, providing long-lasting comfort.

Our advanced formula is packed with potent ingredients that work vigorously to fade and clarify uneven skin tone. Vitamin C, a superior antioxidant, firms the skin, while Argan oil brightens and moisturizes. The exceptional healing properties of Shea Butter ensure deep hydration and diminish the appearance of fine lines and wrinkles. The result is healthy, radiant, and youthful-looking skin.

Directions: Apply a thin layer of the cream to dark and discolored areas on clean, dry skin, preferably at night. For daily protection against further pigmentation, we recommend following up with a minimum SPF 50 sunscreen. It is also advisable to limit sun exposure.

120 AED

7% OFFFeatured

Bar Soap, Gift Sets, Lotion, Skin Care

Makari Extreme Argan &Carrot ( Body Lotion, Soap ) 2-pc Set

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Makari Extreme Argan &Carrot ( Body Lotion, Soap ) 2-pc Set

illuminate your complexion with this 2-pc body radiating collection. Formulated with our most advanced botanical brighteners, this gift-set effectively treats hyperpigmentation reviving skin tone’s unblemished brilliance and returns complexion to a beautiful, glowing appearance.

Recommended for all skin types except sensitive.

Toning Cream used on face recommended for dry, normal and maturing skin types only.

2-pc Extreme Toning Set Includes:

Exfoliating Soap: Cleanse and exfoliate skin daily, morning and night

Toning Milk: Tone and moisturize body unifying complexion. Body only product. Do not apply to face or neck.

745 AED

20% OFFFeatured

Hair Care, Hair Mask, Shampoo

Every Strand Severely Damaged Hair Recovery Sulfate Free Shampoo 399ml

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Every Strand Severely Damaged Hair Recovery Sulfate Free Shampoo 399ml

Why I need it: This formula will fortify and moisturize every strand, restoring hair strength and bringing new life to severely damaged hair.
What it is: A reparative, strengthening formula infused with Manuka Honey, Black Castor Oil, and Shea Butter extracts for soft, shiny, and visibly healthier hair. For all hair types.
How to use it: Apply generously to wet hair and massage into a rich lather from roots to ends. Rinse thoroughly and then follow up with Every Strand Severely Damaged Hair Recovery Conditioner.

60 AED

6% OFFFeatured

Hair Care, Hair Gel & Spray

The Doux Big Poppa Defining Gel 453gm

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Highlights:

The Doux Big Poppa Defining Gel 453gm

WHAT IT DOUX?
BIG POPPA is all you need for notorious definition and poppin? curls that don?t stop. Humidity-resistant and frizz-fighting formula shines & defines all curl types with a flexible hold. Perfect for touchable, soft wash & go?s, higher density coils, sticky buns, and laying down edges. 
WHAT?S GOOD?
Babassu Oil: To fight that frizz
Keratin: Giving soft, touchable curls
Oleifera Seed Oil: For a flexible hold
DOUX YOU:
Apply to freshly washed, clean, wet, product-free hair in small sections from roots to ends.
Use alone or top it off with a small amount of MOUSSE DEF Texture Foam for added humidity resistance.
Air dry or diffuse; avoid touching it until 100% dry. We mean it. Don?t touch.
Once dry, fluff & style away.
Mean it. Don?t touch. Once dry, fluff & style away.

75 AED

17% OFFFeatured

Oils & Moisturizer, Skin Care

Jaune D’œuf Treating and clarifying Body Oil 50ml

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Jaune D’œuf Treating and clarifying Body Oil 50ml

Jaune D’œuf oil rich in essential nutrients is an excellent active ingredient for treating and clarifying skin. Thanks to its light formula, it reduces spots and evens out the complexion.

Application

Apply all over the body morning and evening after showering.

Precautions

For adult body use, keep out of reach of children and avoid contact with eyes.

25 AED

8% OFFFeatured

Shower Gel, Skin Care

Fair & White So Fresh 3-In-1 Exfoliating Shower Gel 1000ml

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Fair & White So Fresh 3-In-1 Exfoliating Shower Gel 1000ml

Immerse yourself in a whirlwind of freshness with So Fresh, the menthol shower gel that awakens the body and mind. Its menthol-enriched formula provides an immediate and intense feeling of freshness. Ideal after a workout or in hot weather, this invigorating shower gel transforms your daily routine into a pure moment of revitalizing freshness. An all-in-one cleanser for face, body, and hair.

3-in-1 BODY, FACE & HAIR

USAGE TIP

Keep out of reach of children. Avoid contact with eyes; if contact occurs, rinse immediately and thoroughly. Do not use on children under 3 years of age.

110 AED

25% OFFFeatured