Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Clovate Daily Brightening Body Lotion 400ml

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Clovate Daily Brightening Body Lotion 400ml

Clovate Daily Brightening Body Lotion reduces dark skin discoloration and enhances skin’s clarity and radiance due to its brightening actives “Alpha Arbutin” and “Lactic Acid”. Rich with Vitamin E, it works to soften and hydrate dry, rough, flaky skin. Vitamin C, a powerful anti-oxidant, smoothens the skin and protects it from environmental pollutants, keeping it soft and supple.

170 AED

22% OFFFeatured

Gluta Touch Anti-Aging Clarifying Body Lotion 250ml

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Gluta Touch Anti-Aging Clarifying Body Lotion 250ml

Gluta Touch lotion combines several effects: clarifying, anti-aging and antioxidant. With its rapid and visible action, GLUTA TOUCH is the extra beauty touch for even smooth and radiant skin.

Product benefits

Moisturizes and clarifies skin

Unifies the complexion

Firms and enhances skin

Smoothes and reduces signs of aging

How to use

Apply GLUTA TOUCH clarifying lotion morning and evening to the completely cleansed body with GLUTA TOUCH shower gel. Lightly massage into skin.

NB: The use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

35 AED

7% OFFFeatured

AR Gluta Vitamin E Moisturizing Serum Bright Lotion Skin 400ml

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AR Vitamin E Moisturizing Lotion Enriched with Sunflower Seed Oil and Mineral Oil 600ml

Body Whitening & Nourishing Lotion, light and high absorbent texture for your bright and smooth skin, is enriched with Sunflower Seed Oil, containing high amino acid, a skin moisturizing agent that nourishes skin to be tender. With ingredient of natural Vitamin E, the cream conditions skin to be soft without stickiness. With long lasting refreshing scent.

65 AED

14% OFFFeatured

Face Powders, Make Up, Powders

Skin Doctor Blossom Perfumed Talc Powder 250gm

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Skin Doctor Blossom Perfumed Talc Powder 250gm

A refreshing and soothing powder which is effective in relieving itching, and skin irritation. To be used after bath as an antiseptic and absorbent dusting powder. Leaves your skin feeling soft and silky.

How to use:

Dry your skin completely before applying. Shake and sprinkle powder onto you palms and apply on skin after batch and whenever necessary. After use, close cap tightly.

30 AED

11% OFFFeatured

QV Moisturising Cream For Sensitive Skin 100gm

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QV Flare Up Wash 150ml

QV Flare Up Skin Wash is a product specially designed to deeply and effectively cleanse the skin, helping to remove dirt, excess oil, and impurities. Contains soothing and purifying ingredients that improve the appearance of the skin and purify it.

Benefits and features:

The lotion deeply cleanses the skin, helping to remove impurities, dirt, and excess oils.
It helps balance moisture levels in the skin, maintaining its natural hydration.
It contains soothing substances that soothe the skin and reduce irritation and redness.
Leaves the skin feeling fresh and clean after use, making it ideal for daily use.
It has a gentle formula and is free of synthetic fragrances, making it suitable for sensitive skin.
It comes with a practical design that facilitates application and rinsing, making it ideal for daily use.

How to use :

Wet the face with lukewarm water.

Apply an appropriate amount of lotion to the hands and then rub gently to form a foam.

Apply foam to the skin in gentle circular movements, avoiding the eye area.

Rinse the face well with lukewarm water.

85 AED

25% OFFFeatured

Double Dose Ultra Whitening Molato Salt Body Scrub Carrot 3X Action 580gm

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Double Dose Ultra Whitening Molato Salt Body Scrub Carrot 3X Action 580gm

Are you looking for an advanced body scrub that harnesses the power of salt exfoliation combined with the nourishing benefits of carrot extracts for ultimate skin brightening? Discover Double Dose Molato Salt Body Scrub, expertly formulated with a potent Carrot 3X Action to effectively slough away dead skin cells, purify pores, and leave your skin brilliantly radiant.

45 AED

8% OFFFeatured

Bar Soap, Scrubs, Skin Care

Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350gm

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Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350gm

Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350g. A refreshing body scrub with marigold and mangosteen that helps exfoliate dead skin cells and smooth rough skin. It leaves the skin feeling soft, fresh, and more radiant after use.

23 AED

33% OFFFeatured

Yoko Spa Milk Salt 300g

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Yoko Mixed Berry Spa Salt 50g

Spa salt scrub Mixed Berry Recipe Contains extracts from many types of berry fruits, vitamin B3 and vitamin E to nourish the skin and help exfoliate old skin cells. Reveal new, smooth, radiant skin (price 15 baht per packet)

How to use

Pour enough salt onto your palm. Scrub onto wet skin in circular motions. Leave it on for about 3 minutes and then rinse it off.

10 AED

17% OFFFeatured

JUUCEE Berry Blossom Body Salt Scrub 250gm

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JUUCEE Berry Blossom Body Salt Scrub 250gm

JUUCEE Berry Blossom Body Salt Scrub 250gm is a salt scrub that gently exfoliates the skin, leaving it smooth, radiant, and with a sweet berry fragrance.

25 AED

17% OFFFeatured

So Beauty Soriko Salt Collagen Milk Bright & Wink 250gm

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So Beauty Soriko Salt Collagen Milk Bright & Wink 250gm

25 AED

PRODUCTS ON SALES

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17% OFFFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Love Victory Body Splash 250ml

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Melano Love Victory Body Splash 250ml

A tropical, fruity body splash with sweet summer notes.

How to use:

Spray the body splash directly onto clean, dry skin after a shower.
Apply to pulse points (neck, wrists, behind ears) for a longer-lasting fresh scent.
Reapply anytime during the day for an instant refresh.

25 AED

22% OFFOut Of Stock

Vitamin White Gold 24 Carat Exfoliating Body Cream 300ml

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Vitamin White Gold 24 Carat Exfoliating Body Cream 300ml

Vitamin White GOLD Exfoliating Body Cream is a complex, repairing and anti-impurity product. Its fabulous formula removes the darkest spots dramatically giving you a brown, spot-free complexion.

Application

Apply to clean, dry skin, preferably after your bath or shower. Full use of the range is recommended.

Precautions

Do not use on children under 12 years old. Store in a cool, dry place.

35 AED

10% OFFFeatured

Lotion, Skin Care

A Bonne Milk Lightening Lotion with Collagen Pump 500ml

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A Bonne Milk Lightening Lotion with Collagen Pump 500ml

This concentrated milk lotion protects your skin from UV rays and gives it a healthy glow. It is light, non-greasy and easily absorbed into the skin. It is specially formulated with Lacticare Milk Power and Collagen which are gentle to delicate skin. It deeply moisture, eliminates skin dryness and restores lasting radiance.

* Yogurt Protein & Milk Protein double its effectiveness in giving you a younger look with bright, soft and smooth skin.

* Collagen this pure natural protein improves skin firmness, reduces wrinkles and enhances skin elasticity.

✔Moisturizing & Whitening

✔ 3X Whitening Soft & Smooth

Direction: Apply Abonne Milk Lotion all over the body. Skin will become radiant and its tone will be naturally lightened after daily.

45 AED

6% OFFFeatured

Hair Oil, Hair Scalp Treatment, Hair Treatment, Hair Care

Mitchell Organics Organic Extract Batana Oil Hair Growth Scalp Oil 60ml

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Mitchell Organics Organic Extract Batana Oil Hair Growth Scalp Oil 60ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances
• Made in the USA

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

75 AED

14% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Menthol Refresh Anti-Dandruff Shampoo 600ml

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Head & shoulders Smooth and Silky Anti-Dandruff Shampoo 600ml

Gentle and pH-balanced shampoo for daily use

For all hair types, even colored or chemically-treated

Leaves hair up to 100% dandruff-free

Helps to soften and restore dry, frizzy hair to a silky-smooth look

Gentle and pH-balanced shampoo with conditioner for daily use

30 AED

3% OFFFeatured

Lait Asian Secret Kojic Half Cast Body Lotion 500ml

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Lait Asian Secret Kojic Half Cast Body Lotion 500ml

Lait Asian Secret Half Cast Lotion is Hydroquinone free lotion specially formulated with these

Ingredients : kojic acid, Nicotinamide,Vitamin C, E, , Deionised water, Emulsifying water, stearic acid, cetostearyl alcohol, , mineral oil, silicone oil, vitamin B3 , perfume. to give your skin the best look and smooths.

apply on clean skin after shower.

Apply all over your body, for quick results add serum or better still use together with the Serum, face cream and soap

195 AED

15% OFFFeatured

Conditioner, Hair Care

Dax Super Light Pomade 397gm

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Dax Super Light Pomade 397gm

DAX Super Light Pomade is the perfect treatment for preventing dry hair and scalp, as well as dull looking hair. Daily application will help improve the overall condition and appearance of hair.

Use to prevent dullness and dry hair and scalp

Daily application improves the overall condition and appearance of hair

55 AED

14% OFFFeatured

Body Enlargement, Creams, Personal Care, Skin Care, Wellness

Yong Chin Hip Up Firming Collagen Cream 200gm

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Yong Chin Hip Up Firming Collagen Cream 200gm

Yong Chin Hip Up Firming Collagen Cream consists of proprietary blend of natural herbs and collagen that maintain and improve hip firmness and help buttocks tighening. egular use will stimulate metabolic activity and makes tthem firm and smooth.

How to use:

Apply with softly massaging around the desired area for 2-5 minutes each morning and night.

30 AED

8% OFFFeatured

Shower Gel, Skin Care

Pure Carrot Bio Balance Shower Gel 1200ml

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Highlights:

Pure Carrot Bio Balance Shower Gel 1200ml

Pure Carrot Bio Balance is a lightening band nourishing shower cream with carrot oil which is Rich in natural moisturizer to keep your skin clean and soft and supple

Usage:

Squeeze onto a wet pouffe, washcloths and hands, work into a rich, creamy lather then rinse thoroughly

120 AED

13% OFFFeatured

Jergens Softening Musk Soap125gm Pack of 6

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Highlights:

Jergens Softening Musk Soap125gm Pack of 6

Gentle cleansing formula designed to nourish and soften skin
Infused with a delicate musk fragrance for a refreshing shower experience
125g bar size ideal for everyday use and travel convenience
Pack of 6 ensures long-lasting supply for family or personal use
Dermatologically tested for suitability on all skin types

Jergens Softening Musk Soap is a luxurious cleansing bar designed to nourish and soften the skin while delivering a delightful fragrance. Each 125g bar is enriched with moisturizing ingredients that help maintain skin’s natural hydration, leaving it feeling smooth and refreshed. The softening musk scent provides a calming and indulgent bathing experience. This pack of 6 ensures you have plenty of soap on hand for daily use or to share with family and friends. Perfect for all skin types, Jergens Softening Musk Soap is an ideal choice for those seeking a gentle yet effective cleansing solution.

35 AED

GIFT SET

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14% OFFFeaturedOut Of Stock

Shower Gel, Skin Care

Zeenat Glow Booster Lightening Body Wash 1000ml

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Zeenat Glow Booster Lightening Body Wash 1000ml

This purifying brightening body wash gently exfoliates the skin and helps remove dirt and environmental pollutants while visibly improving overall clarity.

65 AED

13% OFFFeatured

Hair Care, Shampoo

Ujooba Anti Hairfall Shampoo Amla 400ml

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Highlights:

Ujooba Anti Hairfall Shampoo Amla 400ml

Combat hair fall and breakage with Ujooba Anti-Hairfall Shampoo, enriched with the power of Amla. Amla, also known as Indian gooseberry, is renowned for its strengthening and conditioning properties. This shampoo gently cleanses your scalp and hair while reducing hair fall, strengthening hair from the roots, and minimizing breakage. Perfect for daily use, it leaves your hair feeling stronger, healthier, and full of life.

Key Features:

Infused with Amla extract to reduce hair fall and breakage.
Strengthens hair from the roots for thicker, healthier locks.
Gently cleanses while nourishing your hair and scalp.
Suitable for all hair types.
Comes in a 400ml bottle for extended use.

How to Use:
Massage into wet hair and scalp, lather well, and rinse thoroughly. For best results, use regularly with Ujooba Nourishing Conditioner.

35 AED

29% OFFFeatured

Alattar Nourishing and Whitening Facial Wash With Milk 125ml

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Highlights:

Alattar Nourishing and Whitening Facial Wash With Milk 125ml

Al Attar Face Wash is highly nourishing for the skin. Its formula is specially designed to moisturize your skin. It is enriched with milk extract. It helps get rid of dirt and residue. It helps prevent and control the build-up of excess oils. It restores the natural moisture balance of your skin. The skin appears clean, youthful-looking, and hydrated.

Benefits and features:

Deep moisturizing of facial skin by containing lactic acid, which acts as a natural exfoliator of dead skin and gives the skin clarity and natural whiteness.
Renewing dead skin cells, alleviating pigmentation, and reducing skin dryness
It cleanses the skin of oils and impurities stuck to the skin that oily skin suffers from
Treating sunburn due to the abundance of milk with antioxidants that help moisturize the skin and soothe inflammation
Ultra-light formula that absorbs quickly from the skin and keeps the skin moisturized and soft.
Deep moisturizing of the skin even after repeated washing due to the improved formula of this lotion.

How to use:

Take a small amount daily regularly and apply to your hands. Use more if needed.

Warnings:

Keep it out of reach of children. For external use only.

Avoid contact with eyes. In case of contact, rinse well with water.

Store at room temperature (less than 25 degrees Celsius).

25 AED

7% OFFFeatured

Yong Chin Shower Salt Scrub with Pomegranate 700gm

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Highlights:

Yong Chin Shower Salt Scrub with Pomegranate 700gm

Removes old skin cells for a soft and smooth skin.

Yong Chin Shower Salt Scrub with Pomegranate helps remove old skin cells and replenish with new cells. This special formulation also adjusts the skin tone to be even, reduces blemish and dark spots and renews skin regenerating process for natural whitening effect.
It offers a delicate texture that is a combination of natural salt, Pomegranate extract and multi-vitamins that makes the skin glow and offers a healthy, smooth and moisturized finish.

How to use:

Apply salt scrub on your palm during the shower, gently massage on face and body. Wash off with plain water.

65 AED

20% OFFFeatured