Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Sunshine Naturals Sunshine Kojic Acid Whitening Body Lotion 480gm

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Sunshine Naturals Sunshine Kojic acid whitening body lotion 480gm

This product is fortified with moisturizing and whitening ingredients, which quickly penetrate the skin, remove melanin, beautify the dull, sallow, and wrinkled skin, enhance its whitening ability, and keep the skin soft, moist, and elastic.

Benefits and features:

Helps re-moisturize the skin and increase its glow.
Body lotion maintains skin elasticity and supports its texture.
It helps remove dead skin and thus replace it with new cells.
It helps the body to relax because it contains a fragrant and refreshing scent.
Reduces dead skin cells and cracks.
It increases the glow of the skin maintains its natural color and increases its luminosity.

How to use:

It is placed twice a day on the whole body after taking a shower.

35 AED

5% OFFFeatured

Lait Asian Secret Arbutin Lightening Shower Gel 1000ml

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Lait Asian Secret Arbutin Lightening Shower Gel 1000ml

210 AED

20% OFFFeatured

A Bonne Tomato Milk Multicolour Whip Soap 100gm

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Highlights:

A Bonne Tomato Milk Multicolour Whip Soap 100gm

A moisturizing facial soap with a delicate net to create soft, luxurious foam give deeply cleanses and nourishes skin.
Tomato Extract leaving skin hydrated and silky.

Other benefits:
* Reduces risk of sunburns
* Removes dead skin cells
* Prevents anti-aging
* Protects skin cancer
* Milk Extract deliver deep hydration to skin.
Milk benefits: Skin Cleanser
* Adds Radiance
* Moisturizer

20 AED

11% OFFFeatured

Clinic Clear Lightening Body Cream 330ml

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Clinic Clear Lightening Body Cream 330ml

Discover the beauty secret of African-American women with the Clinic Clear Body Cream! This multi-functional body cream works to unify, correct, protect, brighten, and hydrate your skin all in one step. Its special formula has been adapted to the nature of African skins, giving you the perfect balance of protection and nourishment. With its natural ingredients and advanced technology, your skin will be left feeling radiant, unified, and protected from premature aging. Enjoy smoother, softer, and brighter skin with this 330g jar from Dodo Cosmetics!

40 AED

7% OFFFeatured

Queen Helene Aloe Vera Natural Facial Scrub 177ml

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Queen Helene Aloe Vera Natural Facial Scrub 177ml

This calming facial scrub helps gently draws out impurities and removes dead skin cells, while soothing Aloe Vera and hydrating Jojoba Oil comfort skin. After use, skin is soft and smooth without tightness or discomfort.

Queen Helene Aloe Vera Natural Facial Scrub is a gentle, soothing natural fiber facial scrub that calms skin with Aloe Vera while gently exfoliating. The extra gentle scrubbing action of walnut Shell Powder sloughs off dry skin,helps unclog pores and draws out skin impurities. Aloe Vera helps to soothe skin and add moisture while Jojoba Oil hydrates.Leaves skin soft and smooth. Use as often as desired.

65 AED

16% OFFFeatured

CeraVe Hydrating Mineral Sunscreen SPF30 Face Sheer Tint 75ml

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CeraVe Hydrating Mineral Sunscreen SPF30 Face Sheer Tint 75ml

Sheer Tinted Mineral Sunscreen Universal tint for all skin tones that instantly leaves skin with a healthy glow and offsets the white-cast typically associated with mineral sunscreens. Lightweight, non-greasy feel. HYDRATING FACE SUNSCREEN Formulated with Niacinamide to help calm skin and Hyaluronic Acid to help retain skin’s natural moisture. TINTED MOISTURIZER WITH SPF 30 Can be worn alone or under makeup as a tinted primer with SPF 30. Suitable for all skin types, including dry skin, sensitive skin, oily skin, and acne-prone. This skincare product doesn’t come with a protective seal. 3 Essential Ceramides Ceramides are found naturally in the skin and can become damaged with sun exposure. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier.

80 AED

22% OFFFeatured

Medimix Everyday Face Scrub 150ml

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Medimix Everyday Face Scrub 150ml

Experience naturally clear, radiant skin by using the Medimix Everyday Face Scrub. The powerful combination of lemon and aloe vera helps reveal a glowy complexion, fight skin aging, and improve its luster. The feel of the scrub on the skin is refreshing too.

35 AED

13% OFFFeatured

AXIS-Y Advanced Aqua Boosting Ampoule 30ml

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AXIS-Y Advanced Aqua Boosting Ampoule 30ml

Axis-Y Advanced Aqua Boosting Ampoule is a deeply hydrating serum formulated with marine-based ingredients and hyaluronic acid. It provides intense moisture, helps to retain hydration, and improves skin elasticity. This ampoule leaves the skin feeling plump, smooth, and refreshed, making it ideal for dry and dehydrated skin.

65 AED

17% OFFFeatured

Skin Doctor Coconut Protective Hand Cream 50gm

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Highlights:

Skin Doctor Coconut Protective Hand Cream 50gm

Treat you hands and help soften cuticles with this deeply nourishing restorative cream that hydrates to help guard against daily environmental stresses.

How to use

Squeeze the cream onto clean hands and gently massage in until fully absorbed. Apply regularly for best results

25 AED

8% OFFFeatured

Purec Pure Egyptian Secret AHA Lotion 400ml

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Purec Pure Egyptian Magic Whitening Half Cast Lotion 300ml

Introducing Purec Egyptian Magic Whitening Half cast Lotion, a skin-transforming masterpiece inspired by the beauty secrets of ancient Egypt. This exceptional lotion is designed to elevate your skincare experience, leaving you with a complexion that radiates pure enchantment.

Formulated with a perfect balance of advanced skin brightening agents and natural extracts, Purec Egyptian Magic Whitening Half cast Lotion offers a unique fusion of efficacy and luxury. It combines the power of potent whitening ingredients with the gentle touch of skin-nourishing elements to deliver remarkable results.

Experience the enchanting benefits of Half cast technology, carefully engineered to bring out your skin’s natural luminosity. This technology works to visibly lighten dark spots, even out skin tone, and improve skin texture, leaving you with a radiant and flawless appearance.

60 AED

PRODUCTS ON SALES

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11% OFFFeatured

Lotion, Skin Care

Golden Glow Active White Extra Whitening Milk 500ml

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Highlights:

Golden Glow Active White Plus Gluta Whitening Shower Gel 1000ml.

Golden Glow Intensive Half Cast Lightening Shower Bath is a skin lightening and whitening product designed to provide an intense and effective solution for achieving a brighter and more even skin tone.

Key Features
1. Intensive Formula: Designed to provide rapid and noticeable results.
2. Skin Lightening: Helps to reduce melanin production and lighten the skin.
3. Whitening: Evens out skin tone and reduces the appearance of dark spots and hyperpigmentation.
4. Shower Bath: Convenient and easy to use in the shower.

160 AED

15% OFFFeatured

American Dream Cocoa Butter Ultra Moisturising Body Lotion 750ml

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American Dream Cocoa Butter Ultra Moisturising Body Lotion 750ml

American Dream Cocoa Butter Ultra Moisturising Body Lotion with Vitamin E is a non greasy lotion that softens and moisturizes to leave even the most rough, dry skin silky soft and smooth. Ideal for preventing and smoothing away stretch marks and blemishes.

85 AED

7% OFFFeatured

Sunny Isle Extra Dark Jamaican Black Castor Oil 177ml

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Highlights:

Sunny Isle Extra Dark Jamaican Black Castor Oil 177ml

Our Extra Dark JBCO formula has a thicker, richer consistency than the Original JBCO and the highest ash content, ideal for nourishing the scalp and treating dry or fading hair. Sunny Isle’s organic castor seeds are roasted and ground by a manual grinder and then the crushed beans are boiled to extract the 100% pure, dark brown, organic oil. With a variety of uses for Jamaican Black Castor Oil, it’s a must-have skin and body oil.

Features & Benefits:

Organic and authentic castor oil processed the traditional Jamaican way

Promotes healthy hair growth for all hair types

Can be used to boost the appearance of eyelashes and eyebrows

Works as an effective moisturizer for hair and skin

Natural acne treatment — great for acne prone skin

Rich formula that’s most effective for skin and hair conditions

No salt added

65 AED

25% OFFFeatured

Animate Facial Oil 90 Softgel Aloe Vera & Vitamin E

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Highlights:

Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 90 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

15 AED

13% OFFFeatured

Reborn Hair Shampoo with Milk Extracts 5ltr

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Highlights:

Reborn Hair Shampoo with Milk Extracts 5ltr

REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair. DIRECTIONS FOR USE : Apply to wet hair a small amount of Reborn Beauty Shampoo then gently massage. Rinse thoroughly. Repeat if necessary.

65 AED

8% OFFFeatured

MAAKE Strawberry Glowing Shower Gel Scrub 1000ml

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Highlights:

MAAKE Strawberry Glowing Shower Gel Scrub 1000ml

Our Glowing Shower Gel scrub is exactly what it sounds! A scrub for a delightful foamy bath, enriched with Strawberry extract, vitamin E, and pumice stone exfoliating particles that gently cleanse and exfoliate the skin, removing impurities and dead cells, leaving your skin soft, lightly fragranced and with a subtle glow!

Results in smoothened skin. Non-abrasive.

Instructions: Apply a generous amount and massage onto wet skin, bring up to a lather, scrub, then rinse off. Suitable for daily use; if you have extremely sensitive skin, use 2-3 times a week. Use our Glowing Hand & Body Lotion to moisturize after use.

Caution: For external use only. Avoid contact with eyes. Store in a cool, dry place, away from heat and moisture. Keep out of the reach of children.

55 AED

18% OFFFeatured

Gluta-C Facial Night Serum 30ml

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Highlights:

Gluta-C Facial Night Serum 30ml

Experience radiant skin transformation with Gluta-C Intense Whitening Night Serum

Its innovative formula deeply nourishes and combats hyperpigmentation, promoting a luminous, even complexion overnight. Packed with high-potency antioxidants, this whitening serum revitalizes and repairs, reducing signs of aging. Optimize your night skincare routine with our #1 skin-brightening solution. Ideal for all skin types. Get ready for flawless, youthful glow!

Overnight Skin Repair

Deep Hydrating water-based formula

Anti-Aging & Antioxidant

45 AED

17% OFFFeatured

Anti Stretch Marks, Lotion, Skin Care

Jhalak Beauty Lotion

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Highlights:

Jhalak Beauty Lotion

Jhalak Beauty Lotion is a unique blend of natural ingredients that is designed to illuminate your skin from within, enhancing your complexion and leaving you with a natural and breathtaking glow. It is crafted with nourishing vitamins, soothing botanical extracts, and antioxidants that work together to rejuvenate your skin. The lotion provides deep, lasting hydration, quenching your skin’s thirst and ensuring a supple and radiant complexion throughout the day. It also has a delightful fragrance that lingers on your skin, creating an aura of freshness and confidence. JHALAK is dermatologist-approved and suitable for all skin types.

Lotion allows you to reveal your true beauty, whether you’re preparing for a special occasion or seeking an everyday glow. It is the secret to your transformation, allowing you to embrace your uniqueness, enhance your charm, and reveal the star you are. Don’t wait to experience the transformation and embrace the JHALAK Beauty Lotion, stepping into a new era of radiant beauty.

50 AED

13% OFFFeatured

Pr.Francoise Bedon Lightening Serum Luxe Caviar 50ml

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Highlights:

Pr.Francoise Bedon Luxurious Lightening Body Lotion Caviar 500ml

A herbal and multivitamin luxury. Treats and eliminates discolored pigments and unifies the skin. The complexion is clearer and more vibrant.

130 AED

20% OFFFeatured

A Bonne Tomato Milk Multicolour Whip Soap 100gm

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Highlights:

A Bonne Tomato Milk Multicolour Whip Soap 100gm

A moisturizing facial soap with a delicate net to create soft, luxurious foam give deeply cleanses and nourishes skin.
Tomato Extract leaving skin hydrated and silky.

20 AED

GIFT SET

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17% OFFFeatured

Mask, Skin Care

Medicube Deep Vita C Glutathione Brightening Mask 27ml

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Medicube Deep Vita C Glutathione Brightening Mask 27ml

Medicube Deep Vita C Glutathione Brightening Mask – 98% Pure Glutathione & Vitamin C Sheet Mask for Radiance

Illuminate your complexion with Medicube Deep Vita C Glutathione Brightening Mask, a powerful brightening Korean sheet mask designed to fade dark spots, reduce redness, and enhance skin luminosity.

Each mask is infused with 98% pure Glutathione, Vitamin C, and Niacinamide, working together to:

Target hyperpigmentation and post-acne marks
Even skin tone and brighten dull or yellowish complexions
Protect against oxidative stress for a healthier, more radiant glow

Enriched with multiple Cica extracts, the mask soothes irritation and supports skin barrier recovery, making it safe for sensitive and redness-prone skin. The ultra-thin sheet ensures perfect adherence and maximum absorption of active ingredients for visible results in just one use.

Key Benefits:

Brightens & Evens Tone: 98% Glutathione + Vitamin C fade dark spots and discoloration
Reduces Redness & Dullness: Niacinamide enhances clarity and radiance
Soothes & Strengthens: Cica extracts calm irritation and support skin barrier
Hydrating & Refreshing: Delivers moisture to plump and rejuvenate skin
Perfect for Sensitive Skin: Dermatologist-tested and gentle enough for daily care

Perfect For:

Skin Concerns: Dark spots, dullness, hyperpigmentation, uneven tone, redness
Skin Types: All, especially sensitive and combination skin

Made In: South Kore

25 AED

14% OFFFeatured

Baby Oils, Kids & Baby Care, Oils & Moisturizer, Skin Care

Johnsons Baby Oil 200ml

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Highlights:

Johnsons Baby Oil 200ml

Give your baby’s skin softness and freshness with this baby oil from Johnson’s.

With a safe formula on your baby’s gentle skin, it moisturizes your baby’s skin all day long.

Hypoallergenic.
Protects from dryness.
Soothes and relieves dry, rough patches.
Leaves baby’s skin supple and soft.
Locks in moisture in the skin.
10x better hydration than regular lotion.
Pediatrician and dermatologist tested.

*Note: product image may vary by version.

Information:

Paraben-free.
Phthalate-free.
Artificial colours-free
Alcohol-free.

Ingredients:

Paraffinum Liquid Isopropyl Palmitate, Parfum

30 AED

11% OFFFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Rosemary Mint Scalp & Hair Strengthening Oil 60ml

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Highlights:

Infused with biotin, encourages hair growth, conditions the scalp and treats split ends.

Infused with rosemary, mint and bitotin, this oil invigorates your scalp and hair, promoting stregth and grwoth. It provides shine, smooths split ends and is perfect for all hair types including protective styles and chemically treated hair. Ideal for length retention and scalp nourishment.

This daily use serum offers a 3in1 solution:
– Encourages hair growth.
– Scalp conditioning.
– Treats split ends.
Key features:
– No parablen
– No sulfate.
– No paraffins.
– No mineral oils.
– No DEA.
– No animal testing.

How to use:

Scalp Treatment: Section hair into 4 parts, apply oil to the scalp, massage, and comb through to ends. Daily use: apply a small amount to scalp and hair. Split end care: Apply to ends, cover with a plastic cap for 10 minutes, then rinse.

40 AED

5% OFFFeatured

&Honey Color Control Repair Hair Treatment 445ml

Hair Care, Hair Treatment

&Honey Color Control Repair Hair Treatment 445ml

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Highlights:

&Honey Color Control Repair Hair Treatment 445ml

A nourishing hair treatment that repairs & protects colored hair
Formulated with over 90% moisturizing & color care ingredients, deeply hydrates & maintains hair color vibrancy
Developed with a blend of three types of honey: 60% organic manuka honey from New Zealand, 20% lavender honey from Spain & 20% raw honey from Japan, ensuring optimal moisture retention
Contains argan oil, hydrolyzed proteins & 3D hyaluronic acid, penetrates the hair shaft to nourish & rebuild, leaving hair healthier & more resilient
Includes color-protecting & color-locking ingredients, developed with hair dye experts, to maintain the bright color of dyed hair
Suitable for all hair types, especially beneficial for colored & damaged hair
Made in Japan

95 AED

3% OFFFeatured

Aveeno Daily Moisturizing Body Lotion Dry Skin 975ml

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Highlights:

Aveeno Daily Moisturizing Body Lotion Dry Skin 975ml

Soothe and hydrate very dry skin with this fragrance-free lotion, specially formulated with a triple oat and shea butter blend.
This nourishing lotion provides clinically proven relief for itchy, dry skin, offering 48-hour moisture and protection.
Enriched with Dimethicone, it helps form a barrier to lock in hydration and protect the skin.
Perfect for extra-dry, itchy skin, it delivers soothing care to keep your skin feeling smooth and comfortable.

Provides 48-hour moisture and relief
Enriched with Dimethicone for protection
Soothes and nourishes with Triple Oat & Shea Butter
Unscented formula for sensitive skin
Ideal for dry, itchy skin

Ingredients:
water, glycerin, distearyldimonium chloride, petrolatum, isopropyl palmitate, cetyl alcohol, avena sativa (oat) kernel flour, benzyl alcohol, sodium chloride.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

195 AED

15% OFFFeatured

Conditioner, Hair Care

DAX Black Bees-Wax 213gm

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Highlights:

DAX Black Bees-Wax 213gm

DAX Black Bees-Wax formula is fortified with Royal Jelly and Pure Beeswax. This luxurious emollient shines, moisturizes, holds, and protects your hair. Black Beeswax is a fusion of our original Beeswax formula with maximized strength and hold that allows you to braid, coil and lock your tresses with confidence. Black Bees-Wax is great for pressing and curling too.

Emollient fortiﬁed with Royal Jelly and Pure Beeswax
Shines, moisturizes, holds and protects hair
Great for braiding, locs, twists, locs and sealing ends

Royal Jelly — Royal Jelly is a naturally derived ingredient that is high in amino acids, glucose, protein, and vitamins. This powerhouse nutrient has been known to help improve hair health by strengthening and nourishing hair from root to tip.

Pure Beeswax — Has been known to help make hair stronger and thicker. Beeswax can also help build the volume of hair in order to provide improved control and texture to hair for a particular desired style. Beeswax can give additional shine and glossy appearance to hair and offer extra protection. The presence of the wax coating and antioxidants help protect the hair from harm and damage created from everyday styling, environmental factors and conditions. Beeswax can also help provide added lubrication, moisture, hydration, and softness to hair.

55 AED

25% OFFFeatured

Peau Jaune Exfoliating Lightening Soap 200gm

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Highlights:

Peau Jaune Exfoliating Lightening Soap 200gm

Exfoliating, lightening and anti-dark spot Yellow Skin Soap has been designed to effectively combat hyperpigmentation in black and mixed-race skin. Allows your body to regain its luminous glow while hydrating it.

Use :

Take your bath with your soap on average 3 to 4 times a week, preferably in the evening

15 AED

8% OFFFeatured

Sunny Isle Jamaican Black Castoroil Skin Repair 113ml

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Highlights:

Sunny Isle Jamaican Black Castoroil Skin Repair 113ml

Rehydrate, repair and restore your skin to its former glory with our Jamaican Black Castor Oil SKIN REPAIR. This effective skin treatment uses the unique healing power of black castor seeds to turn back the clock and give you soft, supple, more youthful-looking skin. SKIN REPAIR is fast-absorbing, and unlike many other castor oils on the market, it will not clog pores. It?s rich in vitamin E to help treat dry skin and reduces the appearance of fine lines and wrinkles. SKIN REPAIR provides instant relief to skin infections and alleviates symptoms associated with eczema, psoriasis, acne and minor sunburn. Use SKIN REPAIR and love the skin you?re in!

60 AED

6% OFFFeatured

Creams, Moisturizers, Skin Care, Tubes

Fair & White Gold Premium Brightening Cream Radiance Booster Step 2 180ml

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Highlights:

Fair & White Gold Premium Brightening Cream Radiance Booster Step 2 180ml

Gold Premium Brightening Cream with Niacinamide, Argan oil and Shea butter

This exceptional care with a melting texture is designed to nourish, unify, revitalize and restore the skin’s luminosity while improving its elasticity. For supple skin, with absolute comfort and unique radiance. Skin is radiant and gradually reveals sublime luminosity.

Day after day, this cream helps to:

– Protect the skin from external damage

– Unify and illuminate the complexion

– Fade facial imperfections by reducing shine and the appearance of pores

– Improve skin tone and elasticity

– Nourish, soften and smooth the skin

145 AED

8% OFFFeatured

TXTR by Cantu Apple Cider Vinegar + Tea Tree Soothing Shampoo, 473ml

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Highlights:

TXTR by Cantu Apple Cider Vinegar + Tea Tree Soothing Shampoo, 473ml

TXTR by Cantu Apple Cider Vinegar + Tea Tree Soothing Shampoo is a soothing shampoo specifically formulated for curly and frizzy hair. Enriched with apple cider vinegar and tea tree oil, this shampoo gently cleanses the scalp and removes residue while providing soothing properties.

The formula of TXTR by Cantu’s Apple Cider Vinegar + Tea Tree Soothing Shampoo helps restore the scalp’s natural balance and soothe it. It also helps reduce dandruff and improve scalp health, while nourishing and strengthening hair to give it a shiny and healthy appearance.

Apply TXTR by Cantu Apple Cider Vinegar + Tea Tree Soothing Shampoo to wet hair and massage gently into the scalp. Rinse thoroughly and repeat if necessary. For best results, follow with the appropriate TXTR by Cantu conditioner and styling products.

TXTR by Cantu Apple Cider Vinegar + Tea Tree Soothing Shampoo is the ideal choice to cleanse, soothe and nourish your curly or frizzy hair. Enjoy clean, healthy and shiny hair with this soothing shampoo.

60 AED