Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Mask, Skin Care

Valera Mud Mask Licorice

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Valera Mud Mask Licorice

35 AED

20% OFFFeatured

Creams, Skin Care, Tubes

Amalico Tamarind Tube Cream 50ml

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Amalico Tamarind Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from natural ingredients. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation.

20 AED

13% OFFFeatured

Pastil Fresh & Natural Honey Body Cream 360ml

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Pastil Fresh & Natural Honey Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

6% OFFFeatured

Baby Lotion, Creams, Kids & Baby Care, Skin Care

Aveeno Eczema Therapy Daily Moisturizing Cream 206gm

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Aveeno Eczema Therapy Daily Moisturizing Cream 206gm

Soothe and nourish your skin with Aveeno Eczema Therapy Daily Moisturizing Cream.
Designed with dermatologist-recommended ingredients, this cream provides immediate relief for dry, itchy, and eczema-prone skin.
Its gentle formula locks in moisture while strengthening your skin’s natural barrier.
Experience long-lasting hydration and comfort every day.

Dermatologist-approved formula
Immediate itch relief
Strengthens skin barrier
Gentle and non-irritating
Long-lasting hydration

Ingredients
Water, glycerin, distearyldimonium chloride, petrolatum, isopropyl palmitate, cetyl alcohol, avena sativa (oat) kernel flour, benzyl alcohol, sodium chloride.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

75 AED

4% OFFFeatured

Creams, Skin Care, Sunscreen

Trimay Sun Cream SPF50+/Pa++++ 50ml

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Trimay Sun Cream SPF50+/Pa++++ 50ml

Trimay UV Protection Sun Cream offers broad-spectrum SPF50+ PA++++ defense against both UVA and UVB rays, helping protect your skin from sun damage, pigmentation, and signs of premature aging. Its lightweight, fast-absorbing texture leaves no white cast or greasy residue, making it an ideal daily sunscreen and makeup base.

Formulated with 17 amino acids, this sunscreen helps to reinforce the skin’s natural protective barrier, retain moisture, and support healthy-looking skin. It also contains hydrolyzed collagen, a deeply hydrating ingredient that helps improve skin elasticity, reduce the appearance of fine lines, and prevent dryness.

115 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Ubtan Cream Natural Skin Brightening & Tan Removal Mask

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Biocos Ubtan Cream Natural Skin Brightening & Tan Removal Mask

Brightens Skin Tone: Regular use of BIOCOS Ubtan Cream with turmeric and saffron helps lighten tan and even out skin tone for a glowing complexion.
Exfoliates Dead Skin Cells: Gram flour and red lentil powder gently exfoliate, removing dead skin cells and impurities to reveal smoother, fresher skin.
Hydrates & Moisturizes: Olive oil and honey deeply nourish the skin, providing long-lasting hydration while keeping the skin soft and smooth.
Reduces Acne & Pigmentation: Neem extract and turmeric fight acne, reduce blemishes, and diminish dark spots, leaving your skin clearer and more even-toned.
Natural & Safe Ingredients: With natural ingredients like rose water, sandalwood powder, and milk cream, BIOCOS Ubtan Cream is free from parabens and artificial fragrances, ensuring safe skincare.

30 AED

6% OFFFeatured

Shower Gel, Skin Care

Pure Egyptian Half Caste Whitening Shower Cream 300ml

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Pure Egyptian Half Caste Whitening Shower Cream 300ml

Pure Egyptian Magic Half Caste Whitening Shower Cream Is Enriched With Egg Yolk, L-Glutathione, Carrot Oil & Collagen To Brighten & Firm The Face & Body. It Also Helps In Treating Pimples, Sunburn, Stretch Marks, Age Spots, Wrinkles & Blemishes

Has SPF 20 To Protect Your Skin From Sun Damage

Pure Egyptian Half caste whitening shower cream is a brightening body wash to improve your skin tone.

Key Benefits Of Pure Egyptian Half Caste Whitening Shower Cream

The Shower cream is a brightening body wash

The Cream helps to improve your skin tone.

It will give your skin that glowing look

80 AED

5% OFFFeatured

Face Cream, Moisturizers, Oils & Moisturizer, Skin Care

No Spot Gold 24K Extra Whitening Face Cream SPF 50

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No Spot Gold 24K Extra Whitening Face Cream SPF 50

No Spot Gold 24K Extra Whitening Face Cream SPF 50 is an intensive facial skincare cream developed for a routine focused on dark spots, uneven-looking skin tone and a brighter-looking complexion.

Part of the No Spot Gold 24K range, this face cream is presented on the packaging as an “Extra Whitening Face Cream” and carries an SPF 50 claim. Its rich facial cream format is suitable for targeted daily skincare and moisturization.

Key Benefits:

• No Spot Gold 24K formula
• Extra Whitening Face Cream
• Helps improve the appearance of dark spots
• Supports a brighter and more even-looking complexion
• Helps reduce the appearance of dull and uneven-looking skin
• Provides facial moisturization
• Helps leave skin feeling smoother and softer
• Suitable for targeted complexion care
• SPF 50 stated on the packaging
• DCO Original product presentation

How to Use:

Cleanse and dry the face before application.

Apply a small amount of cream to the face and gently massage until absorbed. Avoid direct contact with the eyes, lips and other sensitive areas.

For first-time use, begin gradually and monitor how your skin responds.

Patch Test Advice:

Apply a small amount to a discreet area of skin and wait 24–48 hours before regular facial use. Discontinue use if persistent irritation, burning, swelling or significant redness occurs.

Daytime Care:

The product packaging states SPF 50. For dependable sun protection, particularly when treating the appearance of pigmentation or uneven skin tone, use a dedicated broad-spectrum sunscreen according to its directions.

For external use only. Keep out of reach of children.

95 AED

13% OFFFeatured

Skin Doctor Apricot Jam Scrub for Face & Body 200gm

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Skin Doctor Apricot Jam Scrub for Face & Body 200gm

Skin Doctor Face and Body Apricot Jam Scrub exfoliates the skin gently to make it clean and clear. It helps with removing dull and dead skin cells and unclogging blocked pores that lead to acne and blemishes

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

20% OFFFeatured

Viva White With Active Opta White Whitening Body Soap 225g

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Viva White With Active Opta White Whitening Body Soap 225g

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

20 AED

PRODUCTS ON SALES

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12% OFFFeatured

Curly & Wavy hair, Hair Care

Mielle Pomegranate & Honey Curl Smoothie 355ml

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Mielle Pomegranate & Honey Curl Smoothie 355ml

Your hair is your crowning glory. Show off those beautiful curly locks with Mielle’s Pomegranate & Honey Curl Smoothie. This delightful curl smoothie provides mega-moisture and strength through wholesome ingredients like pomegranate extract, honey, and babassu oil, and it is super easy to use. Simply apply the smoothie to your hair from root to tip, making sure to give a little extra attention to problem areas, and then style. It restores life to damaged hair and it smells absolutely amazing! So if Type 4 hair products are what you’re looking for, Mielle has exactly what you need. Try it for yourself and see why our extraordinary hair styling products have taken the world of beauty by storm!

Key Benefits:

Provides long-lasting moisture

Beautifies and strengthens hair

Specially formulated for thick, curly hair

75 AED

13% OFFFeatured

So Beauty Soriko Body Lotion 500ml Made in Thailand

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So Beauty Soriko Body Lotion 500ml Made in Thailand

Body Lotion enriched with pure milk protein.

Helps to nourish the skin to be smooth and soft, younger looking skin.

Combined with Collagen and Hyaluronic Acid that helps retain moisture for the skin for a long time.
Reinforces the skin’s protective barrier and contains a Whitening Complex that can be obtained from Vitamin C,
Vitamin B3 And Arbutin to make the skin look naturally radiant and contains Shea Butter and Vitamin E.

Helps smooth skin, reduces wrinkles, with UV Protection.
Helps skin smooth, youthful skin with collagen and hyaluronic acid.
Helps keep skin hydrated, strong and brightening skin from vitamin C, vitamin B3,
arbutin to make skin naturally lighter, shea butter, vitamin E to help skin smooth, and protect of a ray of sunshine
Helps protect blue light SPF 50++
UVA / UVB SUN PROTECTION
Skin is not sticky, skin whitening naturally.

Importance of ingredients:

Milk Protein Analysis: Pure milk protein, helps skin care for soft and moist, youthful skin
Collagen: Helps increase skin elasticity, makes it soft and moist, completes the depth of the skin
Hyaluronic Acid: Keep the skin moist, flexible, soft and tighten the skin
Vitamin B 3: Increases skin moisture, reduces wrinkles, dark spots and helps brighten skin Arbutin:
Reduces palm, freckles, and dark spots and helps brighten the skin Vitamin C:
Helps brighten the skin, Reduce dark spots, and increase skin collagen
Shea butter: helps the skin to be soft, moisturized and reduce wrinkles
Vitamin E: Protecting the skin from free wands, reducing wrinkles, and increasing skin moisture

How to Use:
Apply Soriko Lotion all over the body. Skin will become radiant, and its tone will be naturally lightened after daily.
Ingredients:
Water, Mineral Oil, Niacinamide, Glycerine, Polyacrylamide, C13-14 Isoparaffin, Hydrolyzed Milk, Protein, Fragrance,
Phenoxethanol, Titanium Dioxide, Laureth-7, Collagen, Hyaluronic Acid, Arbutin, Vitamin C, B

35 AED

24% OFFFeatured

Oils & Moisturizer, Skin Care

Carrot Glow Intense Toning Glycerin 500ml

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Carrot Glow Intense Toning Glycerin 500ml

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Intense Toning Glycerin is a lightweight body treatment formulated to help visibly lighten the skin while promoting a healthy, radiant glow. Enriched with Carrot Seed Oil and brightening ingredients, it helps improve the appearance of uneven skin tone while preparing the skin to absorb your body lotion more effectively.

Its fast-absorbing formula provides an extra boost to your daily body care routine, leaving skin feeling soft, smooth, and hydrated without a heavy or greasy feel. With continued use, skin appears brighter, more even-looking, and naturally luminous

380 AED

11% OFFFeatured

Cantu Care for Kids Nourishing Conditioner 237ml

Conditioner, Hair Care

Cantu Care for Kids Nourishing Conditioner 237ml

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Cantu Care for Kids Nourishing Conditioner 237ml

Cantu Care for Kids Nourishing Conditioner is a nourishing conditioner specifically designed for children. This formula contains high-quality ingredients to nourish, detangle and moisturize hair.

The Nourishing Conditioner helps to make the hair soft, smooth and easy to comb. It makes the hair shiny and healthy and makes it easier to comb. The conditioner is gentle on the scalp and leaves the skin feeling pleasant.

Cantu Care for Kids Nourishing Conditioner can be applied to damp hair after shampooing. Massage gently and leave on for 3-5 minutes. Rinse thoroughly and continue with your hair care routine.

The conditioner’s formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on children’s sensitive hair and scalp.

Nourish your child’s hair with Cantu Care for Kids Nourishing Conditioner and enjoy soft, healthy and shiny hair. Give your child a pleasant grooming experience and encourage a positive hair routine!

40 AED

10% OFFFeatured

H20 Natural Lemon Lightening Body Milk Lotion 500ml

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H20 Natural Lemon Lightening Body Milk Lotion 500ml

H20 Jours lightening milk is designed with the best cocktail of fruit acids. It carries out deeply in the body by guaranteeing uniform and bright to your complexion.

Used in a regular way,it also protects your skin from the sun and bacterial aggressions without irritation.

H20 Jours Natural Lemon Body Lotion is a nourishing lotion designed to hydrate and protect the skin.

Enriched with natural ingredients like lemon extract and vitamin E, it helps to moisturize and brighten the skin, leaving it feeling soft, smooth, and refreshed.

With regular use, this lotion can improve the overall texture and appearance of your skin, making it look more radiant and healthy.

Suitable for all skin types, it’s perfect for those who want to achieve soft, nourished, and glowing skin.

45 AED

6% OFFFeatured

Cleansers, Oils & Moisturizer, Skin Care

Some By Mi Lacto Soy Sebum & Blackhead Cleansing Oil 200ml

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Some By Mi Lacto Soy Sebum & Blackhead Cleansing Oil 200ml

The dual-layer plant-based cleanser is specially formulated to effectively purify pores and gently eliminate blackheads and excess oil, providing a complete cleansing experience without any greasy residue.

The cleanser consists of a transparent layer rich in plant oils and an aqueous layer containing lacto-soy extract in a perfect 8:2 ratio, ensuring a deep and balanced cleanse.

The oil layer contains an effective blend of coconut oil, argan oil, and fermented soybean extract, which work to dissolve old impurities and gently exfoliate dead skin cells while maintaining the skin’s natural balance.

Three types of amino acids help soften the skin and improve its texture from the very first use.

Meanwhile, the aqueous layer, enriched with lacto-soy extract, deeply and effectively cleanses pores without causing irritation.

Blend of coconut oil, argan oil, and fermented soybean extract.
Gently exfoliates impurities and dead skin cells.
Maintains the skin’s natural balance.
Contains 3 types of amino acids to soften the skin.
Deeply cleanses pores without irritation.
Plant-based formula safe for sensitive skin.

ingredients:

Ethylhexyl palmitate, methylpropanediol, cetyl ethylhexanoate, polyglycerin-3, methyl gluceth-20, methyl gluceth-10, glycereth-26, water/ aqua, c12-14 alketh-12, sorbeth-30 tetraoleate, caprylic/capric triglyceride, lactobacillus/soymilk ferment filtrate (1,023 ppm), silica, butylene glycol, acrylates copolymer, tocopherol, propanediol, 1,2-hexanediol, simmondsia chinensis (jojoba) seed oil, glycerin, argania spinosa kernel oil, camellia japonica seed oil, serine, glutamic acid, aspartic acid, glycine soja (soybean) oil, ulmus davidiana root extract, pueraria lobata root extract, pinus palustris leaf extract, oenothera biennis (evening primrose) flower extract, palmitoyl tripeptide-5, ethylhexylglycerin, cocos nucifera (coconut) oil, palmitoyl pentapeptide-4.

150 AED

10% OFFFeatured

Baby Shampoo, Baby Shower Gel, Kids & Baby Care, Shower Gel

Dr Teal’s Kids Sleep Bubble Bath Body Wash & Shampoo 591ml

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Dr Teal’s Kids Sleep Bubble Bath Body Wash & Shampoo 591ml

Dr Teal’s Kids 3 in 1 Bubble Bath, Body Wash & Shampoo in Sleep Bath (591ml) is a multi-functional bath product designed to make bedtime routines easier. With its 3-in-1 formula, it serves as a bubble bath, body wash, and shampoo, catering to a full cleansing experience. The calming properties of the Sleep Bath variant make it a great addition to a pre-sleep ritual, helping kids relax and prepare for bedtime. The gentle formula is suitable for young skin and hair, and the soothing scent adds to the overall relaxation experience

45 AED

29% OFFFeatured

Creams, Personal Care, Skin Care

Valera Massage Cream Slimming 300gm

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Valera Massage Cream Slimming 300gm

25 AED

13% OFFFeatured

Aveeno Blackberry & Quinoa Protein Blend Shampoo for Color Treated Hair 354ml

Hair Care, Kids & Baby Care, Shampoo

Aveeno Blackberry & Quinoa Protein Blend Shampoo for Color Treated Hair 354ml

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Aveeno Blackberry & Quinoa Protein Blend Shampoo for Color Treated Hair 354ml

Protect and enhance your color-treated hair with Aveeno Blackberry & Quinoa Protein Blend Shampoo.
This nourishing formula, enriched with blackberry and quinoa protein, strengthens and preserves vibrant color while gently cleansing.
Free from sulfates and dyes, it keeps your hair healthy, shiny, and full of life.
Experience salon-quality care at home.

Protects color-treated hair
Strengthens with quinoa protein
Gentle cleansing formula
Sulfate and dye-free
Adds shine and vibrancy

Ingredients: Colloidal Oatmeal Extract, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Rubus Villosus (Blackberry) Fruit Extract, Hydrolyzed Quinoa, PEG-7 Amodimethicone, Polyquaternium-22, Polyquaternium-39, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Laureth-4, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Glycerin, Citric Acid, Sodium Citrate, Hexylene Glycol, Sodium Hydroxide, Sodium Benzoate, Fragrance(Parfum).

Disclaimer:

130 AED

25% OFFFeatured

Vitamin White Soap with Vitamin Cocktail 200gm

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Vitamin White Soap with Vitamin Cocktail 200gm

Vitamin White exfoliating soap, with fruit cocktail, is an exfoliating and anti-impurity complex. Its fabulous formula eliminates the darkest stains dramatically. This exfoliating soap gives you a clear, stain-free complexion.

Application

Use Vitamin White GOLD soap 1 to 2 times a day on the skin. Full use of the range is recommended.

15 AED

GIFT SET

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11% OFFFeatured

Creams, Skin Care

Perlay Goldie Sensitive Cream 85gm

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Perlay Goldie Sensitive Cream 85gm

Goldie Pearl Perlay Armpit and between-the-legs discoloration can be treated with Perlay Goldie Sensitive Cream.

It produces rapid whitening because it is rich in collagen and milk’s beneficial properties.

Made for extremely sensitive skin with skin-loving components

Antioxidants abundant in this product help to rejuvenate and reenergize dull skin.

Are you sick of addressing stains and other issues under your armpits and between your legs on your own?

Your concerns can be solved with Perlay Goldie Sensitive Cream, so don’t worry! It is light in weight and deeply penetrates the skin to address the issue.

40 AED

14% OFFFeatured

&D Care Rice Milk & Arbutin Whitening Shower Scrub 300gm

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R&D Care Rosemary & Kojic Whitening Shower Scrub 300gm

Instructions For Use

Use on wet skin in the shower, to remove dead cells from the surface of the skin. Rinse well with water.

30 AED

13% OFFFeatured

Hair Care, Hair Lotion, Hair Scalp Treatment

Luster’s Pink Growth & Scalp Relief Moisturizing Lotion 355ml

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Luster’s Pink Growth & Scalp Relief Moisturizing Lotion 355ml

Made with a remarkable variety of natural components known to soothe the scalp and support the growth of strong, healthy hair

You will feel a relaxing sensation on your scalp that is both invigorating and soothing.

Moisturizes and nourishes the scalp and hair.

The hair immediately becomes shiny, silky, easy to comb and smooth.

Ideal for natural, thermally and chemically treated hair types and hairstyles.

HOW TO USE:

Gently massage a small amount into the scalp. Distribute sparingly through the hair to maintain shine and manageability.

48 AED

11% OFFFeatured

Washami Shampoo with Avocado Oil for Dry or Curly Hair 1500ml

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Washami Shampoo with Avocado Oil for Dry or Curly Hair 1500ml

40 AED

8% OFFFeatured

Skin Doctor Snow Bird Nest Intense Collagen Ampoule 3mlX10

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Skin Doctor Snow Bird Nest Intense Collagen Ampoule 3mlX10

Enriched with Bird’s Nest extract which is full of nutrients, Skin Doctor Snow Bird Nest Intense Collagen Ampoule helps to reduce the effects of aging and also helps to increase the amount of collagen present in the skin by boosting collagen production for maintaining youthful healthy skin.
Suitable for all skin types.

How to use:

Tap the top of the ampoule to move the fluid down its neck.
2. Use a towel or folded tissue and place around the break ring.
3. Push the top section away from hands with a clean snap to open the ampoule.
4. Apply the fluid onto face and massage until fully absorbed

60 AED

13% OFFFeatured

Reborn Protein Care Shampoo Honey 750ml

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Reborn Protein Care Shampoo Honey 750ml

REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair.

65 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Sparkling Glam 250ml

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Ella James Body Mist Sparkling Glam 250ml

25 AED

31% OFFFeatured

Conditioner, Hair Care, Hair Treatment

Aphogee Pro-Vitamin Leave-in Conditioner 237ml

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Aphogee Keratin and Green Tea Restructurizer 237ml

ApHogee is one of the top companies for hair care for damaged hair. Keratin and green tea are a great combination to protect your hair from heat and chemicals. Already damaged hair is rebuilt and repaired. The frizz effect, hair breakage and split ends are a thing of the past.

110 AED

27% OFFFeatured

Red Fox Tub Obutter Moisturizing Cream 341gm

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Red Fox Tub Obutter Moisturizing Cream 341gm

Red Fox Cocoa Butter Moisturizing Creme contains real Cocoa Butter in a SUPER RICH formula that is ideal for all types of skin applications. Red Fox Tub or butter cocoa butter moisturizing cream. It can be used all over the body to prevent dryness and flaking.

40 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 7 Intense Blond 100ml

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Highlights:

Bolony Hair Color Cream 7 Intense Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED