Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Golden Pearl Foaming Face Wash For Bright & Radiant Beauty 150ml

Face Wash, Skin Care, Sunscreen

Golden Pearl Foaming Face Wash For Bright & Radiant Beauty 150ml

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Golden Pearl Foaming Face Wash For Bright & Radiant Beauty 150ml

Golden Pearl Foaming Face Wash with Vitamin B3, E and C gives you a healthy, glowing and youthful skin by removing excessive oil from your face and cleaning impurities that build up throughout the day. It also contains a natural blend of liquorice and lemon extracts that help to reduce dark spots and pigmentation. Its regular use reveals clearer skin.

Ingredients:

Deionised Water, Sodium Laureth Sulphate, Cocamidopropyl Betain, Guar, Cocamide Dea, Niacinamide Vitamin B3, Glycerin, Sodium Ascorbyl Phosphate (Vitamin C), Tocophenyl Acetates (Vitamin E), Glycol, Eistearate Extract Of Lemon, Alpha Hydroxy Fruit Acids, Sodium Chloride, Dmdm, Phenoxyethanol, Perfume

How to Use:

Squeeze a dime-size amount of Golden Pearl Foaming Face Wash into your palm and add a few drops of water to make lather. Apply it to the face and neck thoroughly and massage gently. Rinse with warm water and pat dry. Feel the freshness and glow on your face every time you use this face wash.

30 AED

29% OFFFeatured

Amalico 3in 1 Green Tea Leaf Anti- Ageing Face Wash 75ml

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Amalico 3in 1,Green Tea Leaf Anti- Ageing Face Wash 75ml

Amalico’s Face Wash helps to reduce dark spots and uneven skin tone. It contains natural ingredients and vitamin C. Suitable for all skin types

25 AED

25% OFFFeatured

Gluta Frozen Plus White Cool Soap 80gm

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Gluta Frozen Plus White Cool Soap 80gm

Helps moisturize skin, soften, reduce acne, freckles, dark spots, prevent dull skin problems, increase skin clarity, nourish skin, inhibit melasma, rough skin or hot from sunlight. UV regularly. Slows the deterioration of skin cells, helping to reveal radiant skin.

15 AED

3% OFFFeatured

Q7 Paris Deep Brightening Almond Lotion 300ml

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Q7 Paris Deep Brightening Almond Lotion 300ml

Q7Paris Deep Brightening Almond Lotion: Targets dark spots, blackheads, and scars.

New-gen moisturizer for all skin, incl. sensitive, acne-prone. Effective, gentle formula.
Reduces spots, scars, blackheads. Long-lasting hydration, non-greasy, daily use.
Highest purity skin-lightening actives: Almond Oil, Extracts, Vitamins, Diacetyl Boldine.
Fades dark spots, improves scars, blackheads. Suitable for all skin.
Almond extract lubricates, prevents moisture loss, renews, adds brilliance.
Daily application for firmness. Enhanced with Q7Paris products. Use twice daily.

195 AED

8% OFFFeatured

Oils & Moisturizer, Skin Care

Skin Doctor Acne Ampoules 3mlx10pcs

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Skin Doctor Acne Ampoules 3mlx10pcs

Skin Doctor Acne Ampoules normalizes the sebum production and effectively soothes irritated areas. It has an antiseptic effect on skin with acne and pimples.
For oily skin, acne and pimples.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

60 AED

17% OFFFeatured

D.E.S 5.5 Concentrated Spot Eraser Tube Cream 30ml

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D.E.S 5.5 Concentrated Spot Eraser Tube Cream 30ml

DES Eraser Cream is a cream concentrate that quickly and effectively eliminates skin imperfections such as black spots and scars. The eraser cream is also used to lighten dark areas of the skin (armpits, knees, elbows, knuckles, toes).

25 AED

6% OFFFeatured

Aneeza Arbutin Strong Whitening Lotion 500ml

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Aneeza Arbutin Strong Whitening Lotion 500ml

Elevate your skincare routine with Lait Aneeza Arbutin Strong Bleaching Lotion, a powerful and innovative formulation designed to address uneven skin tone, dark spots, and hyperpigmentation. This luxurious lotion combines the potent properties of Arbutin, a naturally occurring compound extracted from the bearberry plant, known for its remarkable ability to inhibit melanin production, helping to lighten and brighten the skin.

Our strong bleaching lotion is meticulously crafted to deliver visible results without compromising the skin’s integrity. The lightweight texture absorbs quickly, providing deep hydration while working its magic to even out your complexion. Say goodbye to dullness and embrace a radiant glow that transforms your skin from within. Suitable for all skin types, this product is perfect for anyone looking to enhance their beauty with a safe and effective solution.

75 AED

20% OFFFeatured

R&D Care Papaya soap with vitamins C and E 100g

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Highlights:

R&D Care Papaya soap with vitamins C and E 100g

Papaya extract helps repair dry and damaged skin

Vitamin C and E give your skin the freshness and natural glow it deserves.

20 AED

5% OFFFeatured

Face Cream, Moisturizers, Oils & Moisturizer, Skin Care

No Spot Strong Whitening Face Cream

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Highlights:

No Spot Strong Whitening Face Cream

No Spot Strong Whitening Face Cream is an intensive facial skincare cream formulated for a routine focused on the appearance of dark spots, uneven skin tone and dull-looking complexion.

Presented by No Spot as a Strong Whitening Face Cream, it is designed to support a clearer, brighter and more even-looking complexion while providing daily facial moisturization.

Key Benefits:

• Strong whitening face cream
• Helps improve the appearance of dark spots
• Helps improve uneven-looking skin tone
• Supports a brighter-looking complexion
• Helps reduce the appearance of dullness
• Provides facial moisturization
• Helps leave skin feeling smoother and softer
• Suitable for targeted facial skincare
• Formulated by a dermatologist stated on the packaging
• DCO Cosmetics U.K. stated on the packaging

How to Use:

Cleanse and dry the face before application.

Apply a small amount to the desired areas and gently massage until absorbed. Avoid the eyes, lips, broken skin and irritated areas.

For first-time use, introduce gradually and monitor your skin’s response.

Patch Test Advice:

Before regular use, apply a small amount to a discreet area and wait 24–48 hours. Discontinue use if significant redness, burning, swelling or persistent irritation occurs.

Daytime Care:

When using products intended for pigmentation or uneven-tone care, use a broad-spectrum sunscreen during the daytime and limit unnecessary sun exposure.

For external use only. Keep out of reach of children.

95 AED

9% OFFFeatured

Fifty’s Beauty Ageless Extratone Fade Milk Classic 300ml

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Fifty’s Beauty Ageless Extratone Fade Milk Classic 300ml

A light milk to help to reduce appearance of dark marks, addresses first signs of aging by boosting radiance, and protecting from free radicals. A blend of tropical plants extracts is incorporated to nurture, soften the skin and to help smooth the look of fine lines.

A multifunctional body milk that brightens, hydrates, and protects from harmful free radicals for a smooth complexion and luminous skin.

100 AED

PRODUCTS ON SALES

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10% OFFFeatured

Scrubs, Skin Care

Silky Cool Peach Feet Scrub 140gm

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Silky Cool Aloe Vera Feet Scrub 1000ml

Whitening, Exfoliating and Moisturizing 3 in 1 properties which help to glow the face & remove impurities and dead skin.

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Malika ClearMarks Dark Spot Corrector Cream

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Highlights:

Malika ClearMarks Dark Spot Corrector Cream

Alika ClearMarks Beauty Cream is a multi-purpose cream designed to hydrate, cleanse, soothe, repair & restore skin radiance. It provides nourishment along with repairing skin and fighting against signs of aging, wrinkles. Infused with the goodness of natural and nourishing ingredients, Malika ClearMarks Beauty Cream gets absorbed into the skin easily and keeps it moisturized for a long time. It is specially formulated to prevent and treat existing dark spots to give you clear and healthy skin.

Using it every day will help fade dark spots and to give your skin a glowing and healthy look in a few weeks.
It protects your skin from harmful UVA & UVB rays. Malika Clear Marks Beauty Cream works wonders on your skin & treats several problems. It treats hyperpigmentation and minimizes fine lines and wrinkles. Add Malika ClearMarks Beauty Cream to your daily skincare routine and say goodbye to common skin woes once and for all.

HOW TO USE: First wash your skin thoroughly to remove any dirt, oil & other impurities. Take a small amount of cream & begin by applying it. Massage evenly so that cream spreads equally & penetrates deep into your skin, especially the areas with dark spots. Make this a part of your daily morning skincare routine to see spot-less, bright skin.

25 AED

13% OFFFeatured

Creams, Tubes, Skin Care

Fair & White So White Skin Perfector Lightening Cream 50ml

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Highlights:

Fair & White So White Skin Perfector Lightening Cream 50ml

A smooth, rich and comfortable cream that will make your skin smoother than ever: it is smooth, brown spots become lighter, the grain is refined. Purified and more even, your skin appears more radiant.

65 AED

17% OFFFeatured

UCB European White Carrot Brightening Face and Body Serum 100ml

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Highlights:

UCB European White Carrot Brightening Face and Body Serum 100ml

UCB European White Carrot Brightening Face and Body Serum is a concentrated, carrot-oil-infused treatment designed to brighten, nourish, and improve overall skin tone.

Key Features

Dual Action: Formulated for safe application on both the face and body.

Targeted Brightening: Helps fade the appearance of dark spots and blemishes.

Nourishing Formula: Enriched with carrot extracts and botanical oils to hydrate and smooth skin texture.

Fast Absorption: Lightweight liquid texture that penetrates deeply without a heavy greasy feel.

125 AED

13% OFFFeatured

Hair Care, Hair Scalp Treatment, Shampoo

Lady Diana Herbal Collection Olive Oil Nourishing Shampoo 316ml

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Lady Diana Herbal Collection Olive Oil Nourishing Shampoo 316ml

Premium quality Olive Oil Moisturizing Hair Shampoo is contains natural ingredients. Adds a glow and natural shine to the hair. Best for daily use. Suitable for all hair types. Contains natural scent which lasts for long.

35 AED

20% OFFFeatured

Mega Glow Egyptian 3D Anti Marks Arbutin Lotion 400ml

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Highlights:

Mega Glow Egyptian 3D Anti Marks Arbutin Lotion 400ml

Mega Glow Egyptian 3D Anti Marks Arbutin Lotion is a brightening and skin-polishing face and body lotion formulated to help improve the appearance of uneven skin tone, visible marks, and stretch marks while keeping the skin moisturized, smooth, and radiant-looking.

The formula features Arbutin, a popular cosmetic brightening ingredient used to support a clearer and more even-looking complexion. It is also formulated with Neroli Oil to complement the lotion’s nourishing and skin-conditioning properties.

Designed as a 3-Dimension skincare formula, Mega Glow Egyptian Anti Marks Arbutin Lotion combines brightening, anti-stretch-mark, and skin-polishing care in one convenient product. Regular moisturizing and consistent skincare can help improve the overall appearance and texture of dry, dull, and uneven-looking skin.

Suitable for use on both the face and body, this 400ml lotion can be incorporated into a regular skincare routine for softer, smoother, polished, and more luminous-looking skin.

Key Benefits:
• Helps brighten dull and uneven-looking skin.
• Helps improve the appearance of visible skin marks.
• Provides targeted care for the appearance of stretch marks.
• Promotes smoother and more polished-looking skin.
• Formulated with Arbutin.
• Enriched with Neroli Oil.
• Helps moisturize and condition the skin.
• Supports a more even-looking complexion.
• Helps maintain soft and supple skin.
• Suitable for both face and body.
• 3-Dimension skincare formula.
• 400ml family-size bottle.

Directions for Use:Apply an appropriate amount to clean, dry skin and massage gently until completely absorbed. Concentrate on areas with uneven tone, dryness, or visible marks. Use consistently as part of your daily skincare routine. When used during the daytime, apply a suitable broad-spectrum sunscreen to exposed skin.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Patch testing before first use is recommended. Discontinue use if irritation occurs.

Note: The packaging features a “14 Days” claim. Individual cosmetic results can vary depending on skin type, frequency of use, and skincare routine.

120 AED

20% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Men Cooling Non Greasy Body Lotion 200ml

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Highlights:

Vaseline Men Cooling Non Greasy Body Lotion 200ml

Boosts suppleness, nourishes and conditions the skin

Heals dryness and soothes parched skin

Light and gentle skin-nurturing treatment that gets easily absorbed in skin

20 AED

25% OFFFeatured

Carrot Magic Exclusive Half Cast Gluta-Hya Flawless Glow Whitening Face & Body Milk 500ml

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Highlights:

Carrot Magic Exclusive Half Cast Gluta-Hya Flawless Glow Whitening Face & Body Milk 500ml

Carrot Magic Exclusive Half Cast Gluta-Hya Flawless Glow Whitening Face & Body Milk is a premium brightening and moisturizing skincare formula designed for both the face and body. Developed to promote a flawless, radiant-looking complexion, this body milk helps moisturize, soften, and improve the overall appearance of dull and uneven-looking skin.

The Gluta-Hya formula combines brightening-focused skincare with intensive hydration to help maintain smoother, softer, and healthier-looking skin. It is ideal for people looking to improve the appearance of uneven skin tone while maintaining essential skin moisture.

With regular use, Carrot Magic Exclusive Half Cast Gluta-Hya helps enhance the skin’s natural-looking radiance and promotes a more polished, luminous, and even-looking complexion.

Suitable for all skin types and presented in a convenient 500ml pump bottle for everyday face and body care.

Key Benefits:
• Helps brighten dull and uneven-looking skin.
• Promotes a flawless, radiant-looking glow.
• Helps improve the appearance of uneven skin tone.
• Provides moisturizing care for face and body.
• Helps maintain soft and smooth skin.
• Supports a healthy-looking complexion.
• Gluta-Hya beauty-care formula.
• Helps improve the appearance of dry and rough skin.
• Suitable for both face and body.
• Suitable for all skin types.
• Convenient 500ml pump bottle.

Directions for Use:Apply an appropriate amount to clean, dry skin and gently massage until completely absorbed. Use regularly on the face and body as part of your daily skincare routine. Pay particular attention to dry or uneven-looking areas. During daytime use, apply a suitable broad-spectrum sunscreen to exposed skin.

For external use only. Avoid direct contact with the eyes. Do not use on broken or irritated skin. Discontinue use if irritation occurs.

150 AED

8% OFFFeatured

Hair Care, Hair Styling Products

Miracle 9 Hold It Tight Honey & Avocado Styling Gel 150ml

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Highlights:

Miracle 9 Hold It Tight Honey & Avocado Styling Gel 150ml

Tame your hair with Miracle 9 Hold It Tight Styling Gel, a nourishing formula enriched with honey and avocado. Designed to provide a firm, long-lasting hold, this lightweight gel helps smooth your strands and control frizz and flyaways, even in humid conditions.

Perfect for daily styling, the non-flaky formula is suitable for all hair types and leaves your hair looking sleek and polished without buildup. Whether you’re defining curls or slicking back styles, this gel offers the support and nourishment your hair needs.

60 AED

9% OFFFeatured

Fair & White Original Exfoliating Soap For Cleansing 200gm

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Highlights:

Fair & White Original Exfoliating Soap For Cleansing 200gm

Original F&W Exfoliating Soap with Apricot kernels accelerates the elimination of dead cells. Not only does it deep cleanse the skin, but it also leaves your complexion smooth and radiant.

50 AED

GIFT SET

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20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Samiya Beauty Cream with Aloe Vera and Avacado

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Highlights:

Samiya Beauty Cream with Aloe Vera and Avacado

20 AED

13% OFFFeatured

Pastil Vitamin E Body Lotion 480ml

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Highlights:

Pastil Vitamin E Body Lotion 480ml

Pastil Body Lotion Is specially formulated and enriched with Moisturizing ingredients for healthy, radiant skin. Its light texture is absorbed quickly in the skin, leaving it soft and hydrated all day long. Frequent usage will make skin visibly radiant and moisturized.

35 AED

8% OFFFeatured

Krem Kap Tea Tree Anti-Dandruff Shampoo 1000ml

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Highlights:

Krem Kap Tea Tree Anti-Dandruff Shampoo 1000ml

This anti-dandruff formula gently cleanses buildup and impurities while nourishing the scalp for revitalized, healthy-looking hair.
Its added cooling effect is perfect for a better hair care experience!
A special invigorating and cleansing shampoo blended with tea tree oil and peppermint oil to soothe, refresh, and help reduce scalp itchiness.
For oily hair.
Its antimicrobial properties target the microbes which cause this increased shedding of skin cells and helps in the treatment and management of dandruff.
Its natural therapeutic properties allow for it to be an excellent choice for hair cleansing.
It can prevent and resolve ingrown hairs; a tea tree oil soak can open the pores and loosen up the ingrown hair which reduces inflammation.

60 AED

14% OFF

Shaving Gel, Hair Care

PrettyBe After Shave Cologne For Men 400ml

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Highlights:

PrettyBe After Shave Cologne For Men 400ml

30 AED

21% OFFFeatured

AXIS-Y Dark Spot Correcting Glow Serum 50ml

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Highlights:

AXIS-Y Dark Spot Correcting Glow Serum 50ml

A Niacinamide based serum that corrects dark spots and improves uneven skin tone. With the help of plant-derived Squalane, this serum retains moisture to keep your skin glowing and healthy wherever you go.
-Reduces pigmentation concerns including dark spots and uneven skin tone
-Smoothes and brightens skin
-Deeply moisturizes

95 AED

13% OFFFeatured

Aztec Secret Indian Healing Clay 908gm

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Highlights:

Aztec Secret, Indian Healing Clay 908gm

Offers deep pore cleansing to keep skin squeaky clean and clear

Helps to minimize breakouts, enlarged pores and lighten blemishes

Free from additives and animal-derived ingredients

Product does not contain additives, fragrances, animal products

65 AED

14% OFFFeatured

Washami Vitamin C Cleansing Gel Moisturizing, Repairing & Skin Brightening Cleanser 120gm

Body Gel, Cleansers, Skin Care

Washami Vitamin C Cleansing Gel Moisturizing, Repairing & Skin Brightening Cleanser 120gm

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Highlights:

Washami Vitamin C Cleansing Gel Moisturizing, Repairing & Skin Brightening Cleanser 120gm

Transform your skincare routine with Vitamin C Cleansing Gel, a premium cleanser crafted to provide deep cleansing, moisturizing, and brightening benefits. Infused with Vitamin C, this gel enhances skin repair and radiance, leaving your skin healthy and glowing. The rich foam formula effectively removes dirt and impurities while ensuring your skin stays hydrated and nourished. Suitable for all skin types, this cleansing gel leaves your skin feeling refreshed, revitalized, and cared for. With a convenient 120g size, it’s perfect for daily skincare and easy portability. Indulge your skin with the rejuvenating power of Vitamin C!

Highlights

Enriched with Vitamin C for enhanced skin radiance and repair.
Gently cleanses while moisturizing and rejuvenating the skin.
Rich foam formula effectively removes dirt and impurities.
Suitable for all skin types, promoting a refreshed and glowing complexion.
Compact 120g packaging, ideal for daily use and travel.

30 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Arabian Beauty Whitening & Brightening Cream

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Highlights:

Arabian Beauty Whitening & Brightening Cream

Discover the transformative power of Arabian Beauty Whitening and Brightening Night Cream, your ultimate solution for achieving a luminous and radiant complexion. This luxurious night cream is meticulously formulated with the finest ingredients to target and address the specific needs of your skin while you sleep. Wake up to a more even, brighter, and youthful-looking skin every morning.

How to Use:

Cleanse: Start by thoroughly cleansing your face to remove any impurities and makeup residue.
Apply: Take a small amount of the night cream and apply it evenly to your face and neck. Gently massage in circular motions until fully absorbed.
Relax: Let the cream work its magic overnight. For best results, use regularly as part of your nightly skincare routine

25 AED

30% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Styling Products

Cantu Protective Styles Braiding & Twisting Gel 237ml

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Highlights:

Cantu Protective Styles Braiding & Twisting Gel 237ml

Cantu’s Protective Styles Braiding & Twisting Gel. This flake-free formula holds hair to tame and keep protective styles in place: ideal for braids under wefts and wigs, and for braiding styles in general.

This gel with marula oil and aloe vera locks in moisture and tames strands, leaving your hair looking smooth and tamed.

35 AED

22% OFFFeatured