Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

ActiveX Mix Caviar Face & Body Scrub 500ml

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ActiveX Mix Caviar Face & Body Scrub 500ml

Experience luxury in skincare with ActiveX Face & Body Scrub 500ml – Mix Caviar. This indulgent scrub combines the benefits of caviar extract with exfoliating properties to provide nourishment and hydration. Treat yourself to a lavish skincare routine and enjoy the rejuvenating effects of mix caviar with ActiveX Face & Body Scrub.

30 AED

17% OFFFeatured

Face Cream, Skin Care

Aneeza Gold Beauty Cream 50gm

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Aneeza Gold Beauty Cream 50gm

Aneeza Gold Cream Jar is elegantly designed to preserve the freshness and quality of your cream while giving it a premium, luxurious look. Crafted from high-quality, durable material, the jar ensures that the cream remains safe from dust, moisture, and external damage. Its sleek and golden finish enhances the overall presentation, making it attractive for retail shelves and personal use alike. The wide-mouth design provides easy access, allowing smooth application and convenience in daily skincare routines. Combining both functionality and style, the Aneeza Gold Cream Jar reflects the richness of the product inside while maintaining long-lasting protection.

25 AED

13% OFFFeatured

Pastil Face & Body Scrub Lavender

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Pastil Face & Body Scrub Lavender

35 AED

17% OFFFeatured

Biocos Beauty Formula Pack Unlock Radiant, Hydrated Skin with Alpha Arbutin, Kojic Acid

Face Cream, Skin Care, Spot Corrector

Biocos Beauty Formula Pack Unlock Radiant, Hydrated Skin with Alpha Arbutin, Kojic Acid

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Biocos Beauty Formula Pack Unlock Radiant, Hydrated Skin with Alpha Arbutin, Kojic Acid

Whitening & Brightening with Kojic Acid: Experience a more radiant complexion with our beauty cream infused with Kojic Acid, Arbutin, and Licorice Extract, designed to lighten dark spots and brighten skin tone.
Anti-Aging & Wrinkle Reduction with Vitamin E: Reduce the appearance of fine lines and wrinkles while boosting skin elasticity, thanks to the powerful anti-aging properties of Vitamin E and Glutathione.
Hydration & Moisture Boost with Vitamin B5: Keep your skin deeply hydrated and soft with Vitamin B5, helping to improve skin texture and maintain a healthy, glowing complexion throughout the day.
Even Skin Tone with Arbutin: Achieve a smoother, more even skin tone with Arbutin, which helps reduce discoloration, hyperpigmentation, and blemishes for a flawless, youthful look.
Sun Protection & Skin Care: Protect your skin from environmental damage with the combination of Zinc Oxide and other nourishing ingredients, providing essential sun protection while enhancing overall skin health.

25 AED

11% OFFFeatured

Baby Lotion, Kids & Baby Care, Lotion, Skin Care

Skin Doctor Kids Glow Moisturising Lotion 400ml

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Skin Doctor Kids Glow Moisturising Lotion 400ml

The skin of children, teenagers, and adults is specially designed with premium components to provide deep moisturizing and rejuvenation. Enhance skin tone subtly and shield it from the sun’s harmful rays. in order to have glowing, healthy skin.
Avoid getting the product in your eyes while using it. In the event of contact, thoroughly rinse with water. If a rash or irritation appears and lasts, discontinue use and consult a doctor. Keep it out of children’s reach. If swallowed, get emergency medical attention or get in touch with a human control center.

Kids above 3_ 12 have Delicate Skin that loses Water faster than Adults skin. Baby Secret Moisturizing Lotion serves as an effective replenishment for Skin …

85 AED

7% OFFFeatured

Precious Skin Thailand AC Touch Up Mask – Acne Care, Oil Control & Brightening 30gm

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Precious Skin Thailand AC Touch Up Mask – Acne Care, Oil Control & Brightening 30gm

Precious Skin Thailand AC Touch Up Mask 30g is specially formulated for oily and acne-prone skin. It helps reduce breakouts, control excess oil, and brighten dull skin, leaving your complexion smooth, fresh, and radiant. Gentle and soothing, it is ideal for daily or weekly use.

Highlights

Reduces acne, blemishes, and dark spots
Controls excess oil and shine
Brightens and evens skin tone
Soothes and nourishes the skin
30g pack – convenient for everyday or travel use

70 AED

10% OFFFeatured

JUUCEE Berry Blossom Body Lotion 450ml

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JUUCEE Berry Blossom Body Lotion 450ml

JUUCEE Berry Blossom Body Lotion 450ml is a moisturizing body lotion that helps maintain skin’s hydration and adds softness for a radiant complexion. It features a sweet, delicate, and warm berry fragrance.

45 AED

14% OFFFeatured

Golden Pearl Daily Herbal Face Wash with Aloe Vera & Green Tea Extract 150ml

Face Wash, Skin Care, Sunscreen

Golden Pearl Daily Herbal Face Wash with Aloe Vera & Green Tea Extract 150ml

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Golden Pearl Daily Herbal Face Wash with Aloe Vera & Green Tea Extract 150ml

Golden Pearl Herbal Face Wash has been specially formulated for all skin types. It contains aloe vera, honey and cucumber extracts. These herbal ingredients naturally remove dirt and other impurities from your skin to keep your skin hydrated, glowing and healthy.

How to Use: Squeeze a little amount of Golden Pearl Herbal Face Wash into your palm. Add water and lather. Apply to your face and neck area and massage gently. Rinse with warm water and gently dry. Use it daily in the morning after getting up and in the evening after your daily routine work for better results.

Ingredients: Sodium Lauryl Ether Sulphate, Cocoamido Propyl Betaine, EGDS (Ethylene Glycol Di Stearate), Carboxy Methyl Cellulose, Coconut Diethanolamide, Citric Acid, Propylene Glycol, Aloe Vera Gel, Triclosan, Distilled Water, Perfume, preservatives and FD &C Colours.

30 AED

17% OFFFeatured

Alatar 100% Batana Face Wash

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Alatar 100% Batana Face Wash

25 AED

25% OFFFeatured

Amalico Beauty Soap 100gm

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Amalico Beauty Soap 100gm

Introducing the Amalico Beauty Soap, a luxurious and rejuvenating addition to your skincare routine. This soap is carefully crafted with premium ingredients to cleanse, nourish, and pamper your skin. Enriched with natural extracts and essential oils, this beauty soap helps to moisturize and hydrate your skin, leaving it feeling soft and supple. The gentle formula of the Amalico Beauty Soap is suitable for all skin types, making it a versatile choice for everyone in the family. Experience the indulgent lather and delicate fragrance that will uplift your senses and leave you feeling refreshed and revitalized. Treat yourself to the ultimate bathing experience with the Amalico Beauty Soap and reveal a radiant and glowing complexion.

15 AED

PRODUCTS ON SALES

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14% OFFFeatured

Scrubs, Skin Care

ActiveX Face & Body Scrub With Vitamin C 500ml

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ActiveX Face & Body Scrub With Vitamin C 500ml

Experience the brightening benefits of ActiveX Face & Body Scrub 500ml in the Vitamin C variant. This refreshing scrub is enriched with Vitamin C, known for its skin brightening properties. It gently exfoliates, revealing a more radiant and refreshed complexion. Elevate your skincare routine with the revitalizing effects of Vitamin C and ActiveX Face & Body Scrub.

30 AED

12% OFFFeatured

Difeel Growth and Curl Biotin Shampoo 1000ml

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Difeel Growth and Curl Biotin Shampoo 1000ml

Curly Hair Shampoo

Difeel Growth & Curl Biotin Infused Shampoo is formulated with Biotin and Wavemax, a plant-based active ingredient for proven long-lasting and defined curls.

Shampoo for Curly Hair

Made with premium oils, our expertly formulated shampoo helps promote natural, healthy hair growth while improving overall thickness.

Shampoo for Wavy Hair

This expertly crafted hair shampoo is formulated with Biotin, part of the vitamin B family that plays a vital role in the health of your hair. A lack of Biotin can lead to hair loss.

Curl Enhancing Shampoo

This pro-growth blend strengthens hair, enhances waves and curls, while encouraging healthy hair growth.

Wavy Hair Shampoo for Hair Growth

Sulfate Free – Paraben Free – Phthalate Free – Color Safe Formula
Easy Difeel Dispensing – Proudly Made in USA

220 AED

20% OFFFeatured

Active Balance Vitamin C + Carrot Oil Whitening Body Lotion 500ml

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Active Balance Vitamin C + Carrot Oil Whitening Body Lotion 500ml

Active Balance Vitamin C + Carrot Oil Whitening Body Lotion brightens, smoothens and softens your skin. Fortified with Vitamin C, Carrot Oil and Glutathione for effective delivery.

160 AED

10% OFFFeatured

Hair Care, Hair Lotion

Ebin New York Curl & Twist Setting Lotion 250ml

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Ebin New York Curl & Twist Setting Lotion 250ml

The Curl & Twist Setting Lotion is a lightweight mist for setting and defining curls. Formulated with protein and avocado to increase shine and smoothness for stronger and healthier hair. 
 Giving long lasting moisture and shine for your hair. Define and enhance curls without frizz. Gentle and shiny finish without crispy texture. Quick dry and no build up or flacking. 
Keep and set your waves in place all day wherever and whenever you go. Don?t worry about the frizz or flyaway.
Keep your hair stylish along with moisture and nourishment to make your hair stronger and healthier while giving a natural shine.
Formulated with argan oil, jojoba oil, keratin, green tea and avocado to prevent hair breakage due to everyday damage. Manage your hair for healthier scalp and fuller hair.
Cruelty free, vegan friendly with argan and castor oil included. Keep your hair healthy and stylish at the same time.

45 AED

17% OFFFeatured

Goldman Clarifying Milk 225ml

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Goldman Clarifying Milk 225ml

Goldman multi-care milk blurs the defects of damaged skin, prevents the appearance of new spots and revitalizes the skin. Its texture melts quickly and leaves no trace.

25 AED

25% OFFFeatured

Jardin D Oleane Maroccan Black Soap with Essential oil Of Lemon 500gm

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Jardin d’Oléan Moroccan Black Soap with Lemon Essential Oil is inspired by the luxurious Moroccan bathing tradition, enhancing a relaxing and naturally caring experience. This soap contains lemon essential oil, which is known for its effective cleansing and nourishing properties. With its formula rich in natural oils, this soap helps moisturize and soften the skin, leaving it brighter and healthier. Jardin d’Oléan Moroccan Black Soap effectively removes impurities and dead skin, leaving it soft and rejuvenated. Thanks to its lemon oil content, this soap has a refreshing scent that leaves you feeling refreshed after every use. This Moroccan Black Soap is ideal for use in a traditional Moroccan bath or as part of your daily skincare routine.

Benefits and Features:

– Contains lemon essential oil, which helps deeply cleanse the skin and remove impurities.

– Nourishes the skin thanks to its formula rich in natural oils.

– Gives the skin softness and hydration, improving its elasticity.

– Removes dead skin and impurities, leaving the skin rejuvenated and radiant. The refreshing scent of lemon oil creates a sense of well-being and relaxation.

– Ideal for use in a traditional Moroccan bath or as part of your skincare routine.

– Suitable for dry or tired skin and addresses its daily needs.

45 AED

14% OFFFeatured

A Bonne Yogurt Milk Whitening Underarm Cream 30gm

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A Bonne Yogurt Milk Whitening Underarm Cream 30gm

The formula is derived from natural sources, making one of the best and safest whiteners for skin. Abonne Whitening Underarm and Dark Shadow Cream is a dark spot corrector. By clearing skin cells and bring up a brighter and whiter skin. Glutathione and Yogurt give you a whiter and softer skin. Wasabi Extract helps to deodorize with confidence to protection. This cream is hypoallergenic and does not irritate sensitive skin. It is free of both Hydroquinone and Paraben.

Direction: After shower, towel dry and apply Abonne Whitening Underarm Cream onto the underarm area.

30 AED

8% OFFFeatured

Bar Soap, Skin Care, Wellness

Joji Secret Young Glutathione & Peach Silky Whipp Bubble Soap 100gm

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Highlights:

Joji Secret Young SILKY WHIPP Bubble Soap Glutathione & Peach is a luxurious foaming cleanser designed for face and body. Its soft, creamy lather cleanses thoroughly while nourishing the skin with glutathione, peach extract, niacinamide, and collagen.

This bubble soap helps brighten dull skin naturally, improve hydration, and leave skin feeling soft, smooth, and radiant. Perfect for daily use, it creates a delicate foam that makes cleansing a refreshing experience.

✅ Key Benefits

Gently cleanses face and body
Infused with glutathione for natural brightening
Niacinamide & Peach Extract for healthy, glowing skin
Hydrolyzed collagen for smooth, soft texture
Hydrating, leaves skin feeling moisturized and supple
Soft, foamy lather that is easy to rinse
Suitable for daily skincare routine

🌱 Key Ingredients

Glutathione: Helps brighten and protect the skin
Niacinamide (Vitamin B3): Improves skin tone and texture
Peach Extract: Nourishes and refreshes the skin
Hydrolyzed Collagen: Smooths and softens skin
Green Tea Extract: Antioxidant support
Snail Secretion Filtrate: Helps maintain moisture
Other supporting ingredients: Glycerin, Sorbitol, Propylene Glycol, Stearic Acid, Sodium Laureth Sulfate, Fragrance

23 AED

17% OFFFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Body splash Adore 250ml

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Melano Body splash Adore 250ml

Floral with mango and white musk, velvety and sweet
Refreshing fragrance

How to use;

Spray the body splash directly onto clean, dry skin after a shower.
Apply to pulse points (neck, wrists, behind ears) for a longer-lasting fresh scent.
Reapply anytime during the day for an instant refresh.

25 AED

8% OFFFeatured

Conditioner, Hair Care

Shea Moisture Raw Shea Butter Deep Moisturizing Leave-In Conditioner 340ml

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Shea Moisture Manuka Honey & Mafura Oil Intensive Hydration Hair Masque 326g

This intensely deep conditioning treatment infuses hair with a powerful dose of moisture. This masque, blended with Mafura & Baobab Oils, Fig and Fair Trade Shea Butter, helps to restore and lock in moisture for stronger, healthier, frizz-free hair.

Our Story: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.

Suggested use

Section clean, wet hair. Apply generously. Use a wide tooth comb to distribute evenly from root to ends. Leave in for 5 minutes. Rinse thoroughly. For extra-conditioning, cover hair with a plastic cap. Apply moderate heat for up to 30 minutes. Rinse thoroughly. When using a hair steamer do not cover hair. Moist heat will add to masque’s hydration.

55 AED

GIFT SET

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Serums, Skin Care

Nisa Anti-Acne Serum 30ml

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Nisa Anti-Acne Serum 30ml

30 AED

14% OFFFeatured

Creams, Tubes, Skin Care

Melano MelanoFree 4% Cream 20gm

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Highlights:

Melano MelanoFree 4% Cream 20gm

This product is suitable for all skin types.Effectively reduce blackheads, control oil, improve facial dullness, and keep a beautiful skin. Improves the skin condition.

Melano cream All in one effective treatment Melanofree cream is an FDA approved formula which safe of use This topical therapy is made up of 3 effective and unique ingredients. Helps you to get rid of all your skin problems such as: Melasma, Freckles, Traces of sunburn, acne scars, Darkening of elbows and knees, Dark spots and pigments by gently exfoliating the skin’s top layer to lighten your skin, therefore diminishing skin discoloration.

30 AED

17% OFFFeatured

Lady Diana Anti-Aging Sunblock Cream SPF UV 60 with Vitamin E 170ml

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Lady Diana Anti-Aging Sunblock Cream SPF UV 60 with Vitamin E 170ml

Lady Diana’s premium Sunblock is a natural blend of multiple vitamins to prevent skin from ultraviolet UVA and UVB rays and restores damage skin. Its non-greasy light cream prevents skin from the sunburn effects while moisturizing and soothing it.

25 AED

13% OFFFeatured

Skin Doctor Avocado Whitening Scrub for Face & Body 500gm

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Skin Doctor Avocado Whitening Scrub for Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Avocado which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

10% OFFFeatured

Alatar Al Fenugreeks Seed Hair Shampoo 500ml

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Alatar Al Fenugreeks Seed Hair Shampoo 500ml

45 AED

8% OFFFeatured

Creme Of Nature Pure Honey Moisturizing Dry Defense Shampoo For Dry Dehydrated Hair 355ml

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Creme Of Nature Pure Honey Moisturizing Dry Defense Shampoo For Dry Dehydrated Hair 355ml

Cleanse & Restore Moisture

Cleanse, detangle and restore moisture with our Moisturizing Dry Defense Shampoo while achieving healthy-looking hair and shine.

Benefits

Cleanses Hair
Helps Restore Moisture for Healthy-Looking Hair
Detangles & Softens
Provides Healthy Shine

How To

Apply a generous amount to wet hair and massage into lather. Rinse thoroughly and repeat. Follow with Pure Honey Moisturizing Dry Defense Conditioner.

WARNING: Avoid contact with eyes. Keep out of reach of children.

60 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Mist Casablanca Musk 250ml

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Highlights:

Ella James Mist Casablanca Musk 250ml

Scents you’ll love! Each of these refreshing body mists is enriched by captivating aromas. They’re formulated with Aloe Vera extract leaving your body feeling soft and visibly smooth.

25 AED

22% OFFFeatured

Vitamin White Carrot Cleanser Lotion with Carrot Oil 50ml

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Vitamin White Carrot Cleanser Lotion with Carrot Oil 50ml

Vitamin White Body Lotion, with carrot oil, is nourishing and anti-impurity. It offers the face delicious comfort with preserved brown skin and complexion.

Application

Apply to clean, dry skin using light patting motions, or soak a cotton pad and pass it over the face and neck before the usual treatment cream. Avoid the eye area. Full use of the range is recommended.

35 AED

13% OFFFeatured

Lait Amino Glow Half Cast Acne & Blemishes Body Lotion 500ml

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Highlights:

Lait Amino Glow Half Cast Acne & Blemishes Body Lotion 500ml

Half Cast acne and blemish control. SPF50. Anti acne and whitening body lotion. Whitening, moisturising, even skin tone and prevents acne with extra fairness. A powerful dual-action whitening and acne-control body lotion infused with arbutin, licorice, turmeric, and SPF 50—designed to brighten, even tone, and clear blemishes for a radiant, smooth complexion.

Benefits
Brightens and reduces dark spots using arbutin, licorice, and turmeric
Controls acne and blemishes for clearer, smoother skin
Offers high protection with SPF 50 against UV-induced

Amino Glow half cast lotion is a whitening and anti acne complex agent. Arbutin reduced tyrosine and melanin levels, lightens and reduces UV induced pigmentation. Licorice and turmeric brightens and anti acne. Together they optimise skin tone and texture and ensure a more even appearance.

Unveil brighter, blemish-free skin with Amino Glow Halfcast Body Lotion—a premium 500 ml formula designed to tackle pigmentation, acne, and uneven tone. Powered by arbutin, licorice extract, and turmeric, this lotion works to suppress melanin production and reduce tyrosine-induced pigmentation. Its high SPF 50 protects against UV-induced dark spots, while anti-acne botanicals calm breakouts and inflammation.

This lightweight, quick-absorbing lotion hydrates deeply, leaving skin feeling super soft and silky—not greasy. Ideal for full-body application, it’s perfect for daily use on face, neck, arms, legs, and sensitive areas. Suitable for all skin types, its multi-target benefits help you achieve a smoother, brighter, and more even-toned complexion.

Benefits
Advanced Whitening & Tone Correction: Arbutin and licorice work synergistically to lighten hyperpigmentation and promote radiance.
High UV Protection: SPF 50 defends against new sunspots and preserves your brightening results.
Blemish & Acne Control: Turmeric’s anti-inflammatory properties promote clearer skin and prevent outbreaks.
Smooths & Hydrates: Emollients deeply moisturize, improving skin texture without any greasy residue.

Non-Hydroquinone Formula: Safe for daily use, providing a gentle yet effective alternative to harsh bleaching agents.

How to Use
Apply generously all over clean, dry skin—especially after showering.
Massage until fully absorbed.
Use twice daily—morning and night—for best results.
Follow with sunscreen during the day to maintain brightness and protection.

175 AED

13% OFFFeatured

Creams, Face Cream, Skin Care

Fruit Of The Wokli Rice Facial Cream, Repairing, Whitening, Reduces Wrinkles 115gm

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Fruit Of The Wokli Rice Facial Cream, Repairing, Whitening, Reduces Wrinkles 115gm

Fruit of the Wokali Professional Care Rice Whitening Cream. This organic rice whitening and repairing cream reduces wrinkles, firms, and repairs. It’s a natural cream to restore your skin’s radiant and beautiful appearance. Formulated with rice-derived extract, it will also make your skin supple and hydrated for a younger, more
radiant complexion. Suitable for all skin types, the vitamin E and B3 ingredients work together to delay aging, rejuvenate the skin, and deeply whiten it.

35 AED