Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

YAZ Skin Lightening Body lotion Active White 400ml

Lotion, Skin Care

YAZ Gold Skin Lightening Body Lotion Active White 400ml

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YAZ Skin Lightening Body lotion Active White 400ml

Indulge your body in premium, luxury tone correction. The authentic YAZ Gold Skin Lightening Body Lotion (400ml) is an advanced, fast-acting treatment engineered to eliminate stubborn hyperpigmentation, fade dark spots, and restore a youthful luminosity. Stocked locally in Germany for immediate tracked dispatch across Europe.

Formulated as an intensive “3 Days Solution,” this high-potency body milk combines powerful Active White complex with microscopic 24H Gold Dust particles. It works dual-action: deeply correcting uneven skin tone while leaving a subtle, radiant golden shimmer on the skin’s surface for an instant flawless glow.

30 AED

14% OFFFeatured

Nisa Anti-Aging Serum 30ml

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Nisa Anti-Aging Serum 30ml

30 AED

15% OFFFeatured

Detox & Cleanse, Dietary Supplement, Skin Care, Wellness

Gluta Frozen Collagen 2 In 1 Whitening X10 Naturally Radiant Brightening, 60 Capsules

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Gluta Frozen Collagen 2 In 1 Whitening X10 Naturally Radiant Brightening, 60 Capsules

Frozen Collagen by Gluta Frozen is the revolution for clear skin with benefits of new collagen for natural radiant and pinkish-looking skin. With the ultimate well-selected 12 extracts imported from Japan, the product can nourish skin to be bright, reduce melasmas, freckles, and dark spots on the body and on the face, nourish nails and hair to be stronger, prevent skin from deterioration, and protect skin from the sunlight for healthy-looking skin all the time. Benefits: Nourishes skin to be radiant Reduces melasmas, freckles, and dark spots Reduces acne Nurtures nails and hair to be healthy Promotes skin to be moisturized and smooth

55 AED

14% OFFFeatured

Skin Doctor Anti Stretch Mark Ampoules 5ml x 10

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Skin Doctor Anti Stretch Mark Ampoules 5ml x 10

Works to tighten the skin and get rid of those stretch marks while restoring its natural elasticity and suppleness properties.

Skin Doctor Anti Stretch Mark Ampoule Stimulates the metabolism of collagen and elastin fibre and helps it to regenerate. It is an ideal solution for reduction and prevention of stretch mark.

60 AED

Caro White Lightening Set 6Pieces

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Caro White Lightening Set 6Pieces: Lotion, Cream, Tube, Oil , Soap *& Showe Gel

Restores clarity to the complexion.

Leaves skin youthful looking and ready to receive daily treatments.

Skin appears softer and pH balanced.

Caro White is a formular rich inB-carotene & vitamin A and E to make your skin light, manageable, and satin-smooth. its components and active principles are specifically designed to deep nourish your skin protect it and give you a feeling of well-being.

140 AED

20% OFFFeatured

A Bonne Tomato Milk Multicolour Whip Soap 100gm

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A Bonne Tomato Milk Multicolour Whip Soap 100gm

A moisturizing facial soap with a delicate net to create soft, luxurious foam give deeply cleanses and nourishes skin.
Tomato Extract leaving skin hydrated and silky.

Other benefits:
* Reduces risk of sunburns
* Removes dead skin cells
* Prevents anti-aging
* Protects skin cancer
* Milk Extract deliver deep hydration to skin.
Milk benefits: Skin Cleanser
* Adds Radiance
* Moisturizer

20 AED

13% OFFFeatured

Veet Gold Super Whitening Body Repair Almond Oil Gel 200ml

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Veet Gold Super Whitening Papaya Oil Body Repair Oil Gel 200ml

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

Heals dry skin for glowing radiance with non-greasy, rich moisturization

Locks in moisture to help revitalize dry and dull-looking skin

35 AED

13% OFFFeatured

Aichun Beauty Eye Cream Repair Dark Circles 30ml

Cleansers, Lotion, Skin Care

Aichun Beauty Eye Cream Repair Dark Circles 30ml

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Aichun Beauty Eye Cream Repair Dark Circles 30ml

Reduces Dark Circles – Helps lighten and brighten the under-eye area for a refreshed look.
Minimizes Puffiness – Soothes and reduces eye bags and swelling around the eyes.
Contains Aloe Vera & Collagen – Natural ingredients that calm irritation and promote skin repair.
Hydrates & Nourishes – Provides deep moisture to delicate eye skin for lasting softness.
Smooths Fine Lines – Supports skin elasticity and reduces the appearance of wrinkles.

35 AED

25% OFFFeatured

Moisturizers, Personal Care, Skin Care

Vaseline Blueseal Cocoa Butter Rich Conditioning Petroleum Jelly 100ml

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Vaseline Blueseal Cocoa Butter Rich Conditioning Petroleum Jelly 100ml

Keeps lips moisturised, preventing them from chapping

Offers your skin gentle protection to safeguard it against dryness

Leaves your skin feeling soft, smooth and moisturised

15 AED

8% OFFFeatured

Bar Soap, Scrubs, Skin Care

Joji Secret Young Silky Salt Scrub Melon & Pineapple 350gm

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Joji Secret Young Silky Salt Scrub Melon & Pineapple 350gm

Embark on a tropical daydream with our Melon & Pineapple Silly Salt Scrub.
This playful and fruity blend combines the juicy sweetness of melon
with the tangy zest of pineapple to create a vacation-like escape in every jar.
Our finely milled Micro Salt gently buffs away rough, dry skin, while the lush tropical
infusion helps to hydrate and leave your skin feeling silky smooth and wonderfully fragrant.

Gentle Micro Salt Exfoliation
Juicy Tropical Melon & Pineapple Scent
Hydrating Formula
Leaves Skin Silky Smooth & Uplifted

How to Use:
In the shower, take a generous amount and massage onto wet skin using circular motions.
Rinse thoroughly to reveal beautifully smooth, hydrated, and tropically scented skin.

23 AED

PRODUCTS ON SALES

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5% OFFFeatured

Conditioner, Hair Care

Pretty Be Hair Conditioner Mix Fruit 5L

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Pretty Be Hair Conditioner Mix Fruit 5L

95 AED

17% OFFFeatured

Creams, Skin Care, Tubes

Eclat White Fast Action Tube Cream 50g

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Eclat White Fast Action Tube Cream 50g

The brightening and purifying Eclat-White Tube Cream is developed in strict tradition of the great lightening and purifying know to solve all your skin problems. Made with vegetable oil and natural healing products, Eclat-White soap purifies your skin and the spotless leash nor the button.

25 AED

20% OFFFeatured

Body Mist, Deodorants & Antiperspirants, Fragrances, Gift Sets

Lady Diana Posh Perfumed Body Spray 200ml

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Lady Diana Posh Perfumed Body Spray 200ml

Lady Diana Perfume Body Spray Makes Your Day Fresh and Fragrant. Lady Diana Wholesale Body Sprays and Perfumes is the Famous Brand in UAE, Africa, Asia, and Europe. Ideal for Daily Use. Buy Bulk from Fakhruddin Trading for Best Prices

20 AED

10% OFFFeatured

Silky Cool Avocado Facial Mud Mask 500ml

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Silky Cool Avocado Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

45% OFFFeatured

PR+ Puissance Karité Brightening Exfoliating Soap for Black Skin

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PR+ Puissance Karité Brightening Exfoliating Soap for Black Skin

The first step of the PR+ Puissance Karité range: an exfoliating soap that removes dead cells and revives the glow of your complexion, without ever drying the skin.

Gently exfoliates • Face and body • Revives radiance.

The exfoliation dry skin can finally afford
Removes the dead cells that dull the complexion
Gentle exfoliation with apricot seed powder, enriched with shea butter that nourishes as you cleanse
Softer skin and a brighter complexion from the very first rinse
Preps the skin to better absorb the Karité serum and cream
Dermatologically tested

⭐ Exfoliate, without ever drying the skin.

165 AED

22% OFFFeatured

Vaseline Men Healthy Bright Face Wash With Micro-Droplets Jelly And Vitamin B3 100g

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Vaseline Men Healthy Bright Face Wash With Micro-Droplets Jelly And Vitamin B3 100g

35 AED

22% OFF

Caro light Carrot Oil Clarifying Lotion 500ml

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Caro light Carrot Oil Clarifying Lotion 500ml

Caro Light Beauty Lotion 500 ml is a luxurious, nourishing lotion that helps to improve your skin’s overall appearance. It contains a blend of B-carotene, vitamins A and E, which work together to make your skin look brighter, softer, and more supple. This luxurious lotion also helps to protect your skin from environmental damage and keep it looking healthy and youthful. It will leave your skin feeling refreshed and renewed, with a luxurious satin-smooth finish.

35 AED

10% OFFFeatured

Shower Gel, Skin Care

Pretty Be Gentle & Purity Blueberry Bath & Shower Gel 1000ml

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PrettyBe Mango Whitening and Exfoliating Shower Gel 1000ml

Pretty Be Gentle & Purity Blueberry Bath & Shower: is a mild cleanser that gently refreshes and nourishes the skin. Infused with blueberry extracts, it leaves your skin feeling soft, clean, and delicately scented. Ideal for daily use for a pure and soothing shower experience.

If you’re searching for a solution to maintain flawlessly smooth skin that fits seamlessly into your daily routine, look no further than Pretty Be Smooth. Crafted to provide effective, gentle care, this product transforms your skincare regimen into a luxurious experience. Designed for comfort and results, Pretty Be Smooth is the ideal companion for anyone looking to nourish and protect their skin effortlessly.
Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L isn’t just a product – it’s a commitment to healthier-looking skin. The innovative formula is lightweight, making it perfect for daily use without clogging pores or leaving greasy residue.
Infused with skin-loving ingredients, Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L actively replenishes moisture while shielding your skin from environmental stressors. Say goodbye to common irritations and hello to soothing, rejuvenated skin with every application.
Whether you’re preparing for work, a casual outing, or a special occasion, this product effortlessly complements your routine.

45 AED

14% OFFFeatured

ActiveX Face & Body Scrub With Rice & Milk 500ml

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ActiveX Face & Body Scrub With Rice & Milk 500ml

30 AED

18% OFFFeatured

Gluta C Face & Body Lotion with Papaya & Carrot Extract 600ml

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Gluta C Face & Body Lotion with Papaya & Carrot Extract 600ml

Gluta-C Glutathione and Vitamin C Intensive Whitening Lotion for Face and Body with Papaya and Carrot, White Skin Removes Dirt and Oil, Moisturizes and Softens Skin Long Lasting Fragrance. Refreshing and nourishing lotion with flower extract, rich in vitamins and protein, and is a natural moisturizer that keeps your skin soft and supple. Enriched with Vitamin C and E, natural carrot oil and papaya oil known to enhance skin radiance, while gradually brightening the body complexion to make the skin more radiant and beautiful.

Benefits and features:

A lotion that deeply moisturizes and penetrates the skin, defending it against photoaging and the appearance of dark spots.
Anti-aging lotion with two key antioxidants glutathione and vitamin C with kojic acid and carrot extract.
A non-greasy formula that moisturizes, whitens and protects the skin from sunlight.
Double bleaching occurs by reducing skin pigmentation from the inside while providing an invisible outer cover for the sun from harmful rays.
Glutase Lotion improves skin tone and texture to reduce fine lines, wrinkles and age spots.

How to use:

Apply an appropriate amount of lotion to the skin as desired, then gently massage the skin in circular motions until it is completely absorbed. It is preferable to use it after showering.

45 AED

GIFT SET

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25% OFFFeatured

Kojie San Skin Lightening Classic Soap 135gm

Bar Soap, Skin Care

Kojie San Skin Lightening Classic Soap 135gm

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Kojie San Skin Lightening Classic Soap 135gm

The No. 1 Kojic Acid Soap for a lighter and even skin tone

Uses high-grade kojic acid that effectively makes skin lighter

Has Zero Pigment Light Technology that targets dark spots and uneven skin tone.

Clinically proven to lighten skin in as fast as 7 days.

Dermatologically Tested. Paraben Free.

15 AED

20% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Dove 3% Niacinamide + X4 Hyaluronic Acid Deodorant Serum 45ml

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Dove 3% Niacinamide + X4 Hyaluronic Acid Deodorant Serum 45ml

Dove Radiant + Care Deodorant Serum Even Tone + Night Repair Roll-On

Give your underarms advanced skincare and long-lasting protection with Dove Radiant + Care Deodorant Serum Even Tone + Night Repair Roll-On. Formulated with 3% Niacinamide and 4x Hyaluronic Acid, this innovative deodorant serum helps hydrate, smooth, and care for delicate underarm skin while providing up to 48 hours of antiperspirant protection.

Its lightweight serum formula helps strengthen the skin’s natural moisture barrier and supports a softer, more even-looking underarm appearance with regular use, making it the perfect combination of skincare and deodorant in one.

Why You’ll Love It

48-Hour Antiperspirant Protection – Helps keep underarms fresh and dry throughout the day.
3% Niacinamide – Helps improve the appearance of uneven underarm skin tone.
4x Hyaluronic Acid – Provides long-lasting hydration for smoother-feeling skin.
Serum-Infused Formula – Delivers underarm skincare while protecting against sweat and odor.
Gentle Daily Care – Suitable for everyday use.

Key Benefits

Provides up to 48 hours of sweat and odor protection
Helps hydrate and smooth underarm skin
Supports a more even-looking underarm tone
Helps strengthen the skin’s natural moisture barrier
Leaves underarms feeling soft, comfortable, and refreshed
Lightweight, fast-drying roll-on formula

Power Ingredients

3% Niacinamide – Helps brighten the appearance of underarm skin and improve skin texture.
4x Hyaluronic Acid – Helps attract and retain moisture for long-lasting hydration.
Skin Barrier Care Complex – Helps support healthy-looking underarm skin.

Product Features

Serum-based deodorant roll-on
48-hour antiperspirant protection
Lightweight, non-sticky formula
Daily underarm skincare
Suitable for all skin types

Suitable For

All skin types
Sensitive underarms
Uneven underarm skin tone
Dry underarm skin
Daily odor and sweat protection

How to Use

Apply to clean, dry underarms after showering.
Glide the roll-on evenly over each underarm.
Allow to dry before getting dressed.
Use daily for best results.

Enjoy smoother, hydrated, and more even-looking underarms with Dove Radiant + Care Deodorant Serum Even Tone + Night Repair Roll-On, combining powerful skincare with trusted 48-hour protection.

40 AED

7% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

A3 Lemon Vegetable Glycerin for Smoothness of Dry Skin 260ml

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A3 Lemon Vegetable Glycerin for Smoothness of Dry Skin 260ml

Experience fast relief and smoothness with A3 Lemon Vegetable Glycerin, designed to instantly soothe and hydrate dry, irritated, and itchy skin.

A3 Lemon Vegetable Glycerin is your go-to solution for immediate relief from dryness, uncomfortable tightness, and also roughness. This S.O.S treatment is specially developed to provide fast, effective hydration and smoothness to dry, irritated, and itchy skin. Here’s why it’s essential for your skincare routine:

Key Features:

Instantly relieves dryness and discomfort.

Soothes tightness and roughness.

Ideal for dry, irritated, and itchy skin.

Provides quick, effective S.O.S treatment.

65 AED

6% OFFFeatured

TGIN Twist & Define Cream 340gm

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TGIN Twist & Define Cream 340gm

TGIN Twist & Define Cream is enriched with decadent coconut and Vitamin E oils, for smooth and shiny twist outs with long lasting curl definition.

Benefits

Creates smooth, shiny well-defined twists and twist outs

Gives strong hold and lasting curl definition

Reduces frizz and fly aways

Hydrates dry strands

75 AED

17% OFFFeatured

Rubee Beauty Magic Hand and Body Lotion 473ml

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Rubee Beauty Magic Hand and Body Lotion 473ml

Rubee Hand & Body Lotion: Moisture and Luxurious Soothing

Rubee Hand & Body Lotion restores moisture and luxuriously soothes your skin. Its rich, non-greasy formula combines Vitamin E and herbal extracts to soften very dry skin instantly. Cocoa butter helps fade scars and marks, while the intoxicating scent of rose, geranium, and sandalwood envelops your senses in a long-lasting, warm embrace.

Benefits:

Restores Moisture: Deeply hydrates and nourishes dry skin.

Instant Softness: Non-greasy formula softens skin immediately.

Fades Scars and Marks: Cocoa butter reduces the appearance of scars and marks.

Luxurious Scent: Intoxicating blend of rose, geranium, and sandalwood for a warm, lasting fragrance.

Herbal Extracts: Enriched with Vitamin E and herbal extracts for added skin benefits.

Experience the ultimate in skin hydration and luxury with Rubee Hand & Body Lotion

25 AED

17% OFFFeatured