Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Kojic Gold Lightening and Whitening Body Lotion 600ml

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Kojic Gold Lightening and Whitening Body Lotion 600ml

Lightens skin and reduces dark spots Controls hyper pigmentation reduces visible skin blemishes restores skin suppleness leaves skin moisturized paraben free

The whitening lotion with sunscreen helps whiten and nourish the skin for a continuous glow.

Made with natural ingredients.

Kojic San Gold makes your body glowing under any weather.

It works to lighten and unify the skin tone.

The body lotion contains sunscreen to protect against UV rays.

40 AED

19% OFFFeaturedOut Of Stock

Nutriclair Kids Baby Foaming Gel 500ml

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Nutriclair Kids Baby Foaming Gel 500ml

Nutri-Kids Foaming Gel Body And Hair Baby 500 ml: the Foaming Shampoo Body and Hair with sweet almond oil is particularly recommended to softly wash the body and hair of your Baby.

65 AED

33% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera Soap Virginity Red

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Valera Soap Virginity Red

10 AED

13% OFFFeatured

Jergens Clean and Refreshing Mild Soap 125gm Pack of 6

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Jergens Clean and Refreshing Mild Soap 125gm Pack of 6

Gentle cleansing formula for all skin types
Enriched with moisturizing ingredients for soft skin
pH balanced to maintain skin’s natural barrier
Light, pleasant fragrance for a refreshing wash
Convenient pack of 6 for long-lasting supply

Jergens Mild Soap is a gentle cleansing bar designed to provide a soothing and nourishing experience for your skin. Each 125g bar is formulated with mild ingredients that cleanse without stripping moisture, making it suitable for all skin types, including sensitive skin. This pack of 6 ensures you have an ample supply for everyday use, whether at home or on the go. With its light, pleasant fragrance and rich lather, Jergens Mild Soap leaves your skin feeling clean, soft, and refreshed. Ideal for daily use, it helps maintain your skin’s natural balance while delivering a touch of luxury to your bathing routine.

35 AED

10% OFFFeatured

Crave Sparkling Glow Beauty Soap

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Crave Sparkling Glow Beauty Soap

Achieve A Radiant, Spotless Complexion With Crave Sparkling Glow Beauty Soap. This Multi-action Beauty Soap Is Formulated To Target 12 Of The Most Common Skin Problems, Delivering Noticeable Results In Just 5 Days. Whether You’re Struggling With Dark Spots, Blemishes, Or Uneven Skin Tone, Crave Sparkling Glow Beauty Soap Is Your All-in-one Solution For Glowing, Healthy Skin.

45 AED

10% OFFFeatured

Clinic Clear Lightening Body Lotion 500ml

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Clinic Clear Lightening Body Lotion 500ml

Discover the beauty secret of African-American women with Clinic Clear Body Lotion 500ml! This multi-function body care is the perfect solution for perfecting and hydrating your skin in one step. Its special formula has been designed to meet the needs of African skins and enhance their natural beauty. Enjoy a unified, radiant complexion with protection against premature signs of aging with this advanced body lotion from Dodo Cosmetics, Togo. Enjoy a perfect complexion today with Clinic Clear Body Lotion 500ml!

45 AED

10% OFFFeatured

Aichun Beauty Facial Wash with Natural Rice 100ml

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Aichun Beauty Facial Wash with Natural Rice 100ml

45 AED

18% OFFFeatured

Gluta C Face & Body Lotion with Papaya & Carrot Extract 600ml

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Gluta C Face & Body Lotion with Papaya & Carrot Extract 600ml

Gluta-C Glutathione and Vitamin C Intensive Whitening Lotion for Face and Body with Papaya and Carrot, White Skin Removes Dirt and Oil, Moisturizes and Softens Skin Long Lasting Fragrance. Refreshing and nourishing lotion with flower extract, rich in vitamins and protein, and is a natural moisturizer that keeps your skin soft and supple. Enriched with Vitamin C and E, natural carrot oil and papaya oil known to enhance skin radiance, while gradually brightening the body complexion to make the skin more radiant and beautiful.

Benefits and features:

A lotion that deeply moisturizes and penetrates the skin, defending it against photoaging and the appearance of dark spots.
Anti-aging lotion with two key antioxidants glutathione and vitamin C with kojic acid and carrot extract.
A non-greasy formula that moisturizes, whitens and protects the skin from sunlight.
Double bleaching occurs by reducing skin pigmentation from the inside while providing an invisible outer cover for the sun from harmful rays.
Glutase Lotion improves skin tone and texture to reduce fine lines, wrinkles and age spots.

How to use:

Apply an appropriate amount of lotion to the skin as desired, then gently massage the skin in circular motions until it is completely absorbed. It is preferable to use it after showering.

45 AED

29% OFFFeatured

Cocoa Expert Moisturizing Cream 125ml

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Cocoa Expert Moisturizing Cream 125ml

Cocoa Expert is a moisturizing care cream based on cocoa butter, which nourishes and hydrates the skin. Its satin effect leaves a pleasant scent on your skin upon application. SPF 20 UVA/UVB protects the skin against damage caused by sun exposure, and prevents signs of aging.

25 AED

3% OFFFeatured

Diamond Glow Elegant Whitening Body Wash 750mls

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Diamond Glow Elegant Whitening Body Wash 750mls

Lightening Strength: Maximum Strength – Strongest Lightening for Maximum Results

Diamond Glow Elegant Deep Moisture Body Wash is a luxurious daily cleanser that gently removes dirt, excess oil, and impurities while helping to reveal brighter, healthier-looking skin. Infused with Amla and Dandelion Extracts, and combined with Alpha-Arbutin, Kojic Acid, Glycolic Acid, and Mulberry Root Extract, this rich foaming formula helps improve the appearance of uneven skin tone and dullness while leaving skin feeling refreshed, soft, and comfortably hydrated.

Moisturizing ingredients and botanical extracts help replenish hydration as you cleanse, leaving skin feeling soft, smooth, and comfortable without a tight or dry feeling. With continued use, skin appears cleaner, more even-looking, and naturally radiant, making it the perfect first step in your complete Diamond Glow lightening routine.

680 AED

PRODUCTS ON SALES

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10% OFFFeatured

Conditioner, Hair Care

Bolony Argan & Keratin Conditioner 1000ml

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Bolony Argan & Keratin Conditioner 1000ml

Contains Argan and Keratin perfect for moisturizing and nourishing the dry hair.

This conditioner offers the best solution for hydrating the dry hair. The presence of natural Argan Oil and Keratin ensures the hair is extremely moisturized and nourished resulting in beautiful, healthy, shiny silky hair.

How to use:

After washing the hair with Bolony Shampoo, apply the conditioner on the hair gently away from the roots to the ends. Leave it on for minutes then rinse well with water.

45 AED

9% OFFFeatured

Makari Exclusive Tone Boosting Body Milk 500ml

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Makari Exclusive Tone Boosting Body Milk 500ml

Radiate your body with a rich blend of skin-brightening botanicals. This Body Milk effectively brightens skin tone, while diminishing the appearance of stubborn hyperpigmented discolorations. Lock in moisture with this BODY ONLY product which will leave your skin hydrated, radiant, and silky smooth.

Recommended for all skin types except sensitive
-Must first apply Toning Glycerin, Extreme Botanical Body Oil, BeBe Almond Massage Oil or other botanical oil to freshly cleansed body.
-Apply evenly on body at night 3x per week.
-Apply sparingly to brighten areas such as inner arms, thighs and legs.
-This product is for the BODY ONLY, DO NOT USE ON THE FACE!!!
-Do not use more than 3x per week. Excessive usage may damage skin.
-Do not use for more than 3-4 months consecutively.
-Recommend using skin type appropriate Naturalle SPF 15 Toning Cream or sunscreen during the day.
-Recommend using Voile de Corps Hand and Body Lotion on alternate nights to keep skin hydrated.
-Recommend using Clarifying Cream and Exclusive Toning Serum to brighten knuckles, elbows, knees and toes.

410 AED

6% OFFFeatured

Conditioner, Gift Sets, Hair Care, Hair Mask, Shampoo

Fino Premium Touch Hair Set, Hair Shampoo, Conditioner And Hair Mask For Damaged Hair Growth

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Fino Premium Touch Hair Set, Hair Shampoo, Conditioner And Hair Mask For Damaged Hair Growth

This Hair Premium touch set Shampoo, conditioner and mask Is A Perfect Hair Pack For Dry, Damaged Hair Because It Contains 7 Different Types Of Beauty Essence, The Rich Ingredients That Can Pervade Into Hair To Restore Moist And Shine! The 7 Beauty Essences Are Royal Jelly Ex, Trehalos And Sorbitol, Pca, Fitosterol, Lipidure Ex, Squalane And Dimetikon, Glutamine. How To Use: Use The mask After Shampoo & Conditioner. 1. Brush Hair Thoroughly And Comb Out All The Tangles. 2. Apply The Hair Treatment To Your Palms. 3. Massage And Coat Your Hair Thoroughly. 4. Put On A Shower Cap, Or Just Use Some Saran Wrap To Cover Hair For 5 Minutes Or So. 5. Rinse Your Hair Thoroughly.

255 AED

20% OFFFeatured

Reborn Raspberry Natural Facial scrub 500ml

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Reborn Raspberry Natural Facial scrub 500ml

As your skin undergoes its own process of natural renewal, dead skin cells and other impurities accumulate and hide your skin’s freshest layer. Raspberry Facial Scrub is a gentle exfoliant that eliminates dry skin and aids in the regenaration of skin cells. The natural ingredients in it are gentle enough to be used everyday. DIRECTIONS FOR USE: Moisten the skin, apply and massage gently avoiding the eyes. Rinse well with clean water.

40 AED

13% OFFFeatured

Violet Glow Extensive Lightening Serum 50ml

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Violet Glow Extensive Lightening Serum 50ml

Lightening Strength: Maximum Strength – Strongest Lightening With Anti-Aging Benefits

Violet Glow Extensive Lightening Serum combines Alpha Arbutin, Violet Extract, Vitamin C, and Vitamin A in a lightweight, concentrated, fast-acting formula developed to deliver our highest level of skin lightening with the added benefit of anti-aging care. Designed to absorb quickly into the skin, it delivers powerful brightening ingredients where they’re needed most to help target stubborn discoloration, improve the appearance of uneven skin tone, and promote a smoother, firmer, more youthful-looking complexion. Apply before your moisturizer to help maximize your lightening routine.

Enriched with soothing botanicals, antioxidants, and skin-conditioning ingredients, it absorbs quickly while helping keep skin hydrated and comfortable. With continued use, skin appears visibly lighter, smoother, more even-toned, and naturally radiant, while the appearance of fine lines and other visible signs of aging is improved.

130 AED

25% OFFFeatured

Kojie San Skin Lightening Face Cream with HydroMoist 30gm

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Kojie San Skin Lightening Cleanser + Toner with HydroMoist 100ml

For lighter, softer skin

A dual-action formula that leaves skin clean and hydrated.

Cleanses skin from deep-seated dirt and impurities.

Boosts hydration to help protect the skin from loss of moisture.

Helps promoted skin renewal by eliminating dry, uneven rough skin.

Dermatologically Tested. Hypoallergenic. Paraben Free

30 AED

33% OFFFeatured

Yoko Spa Milk Salt Plus AHA 50g

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Yoko Spa Milk Salt Plus AHA 50g

Spa salt scrub formulated with milk protein mixed with AHA and vitamin E helps exfoliate old skin cells. Ready to reveal new, smooth, radiant skin (price 15 baht per packet)

How to use

Pour enough salt onto your palm. Scrub onto wet skin in circular motions. Leave it on for about 3 minutes and then rinse it off.

10 AED

15% OFFFeatured

Rapid Clair Carotte Intense Clarifying Cream 300ml

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Rapid Clair Carotte Intense Clarifying Cream 300ml

Rapid clair carotte triple action (3 in 1) lotion contains carrot oil, turmeric oil and moringa extracts. It protects, moisturizes and lightens.

Key Highlights:

Rapid Clair Carotte Cream with triple action (3 in 1) formula
Contains carrot oil, turmeric oil, and moringa extracts
Protects and moisturizes the skin

55 AED

8% OFFFeatured

Acure Brightening Night Cream 50ml

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Acure Brightening Night Cream 50ml

Treat your face to the things your skin dreams of in the middle of the night while you sleep, a botanical cream that contains oils that help moisturise and protect the skin to combat dullness and even out skin tone for a beautiful, radiant complexion. It contains botanical extracts and antioxidants from argan, pomegranate, blackberry, chlorella and primrose oils.

Features:

Improves the appearance of the skin and reduces uneven skin tone to give you a radiant and fresh complexion thanks to moisturising and botanical ingredients.
Suitable for all skin types.
100% vegan with no claims.
Paraben-free, sulphate-free, mineral oil-free, petrolatum-free, formaldehyde-free, cruelty-free.

How to use

A little goes a long way – apply a small amount of product to the face, neck and décolleté after cleansing and toning.
Then go to sleep and let the magic happen.

110 AED

10% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Malika 20% Vitamin C Dark Spot Remover Serum 30ml

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Malika 20% Vitamin C Dark Spot Remover Serum 30ml

Glow, protect, and rejuvenate – the Malika way. Malika 20% Vitamin C Serum is a powerhouse face serum formulated to enhance skin radiance, reduce dark spots, and fight hyperpigmentation while delivering deep hydration. Inspired by korean skincare rituals, this korean vitamin c serum-grade formula gives you the coveted glass skin look — bright, plump, and even-toned.

Fades Dark Spots & Corrects Pigmentation: A targeted dark spot corrector and dark spot remover for face — pure vitamin c (ascorbic acid) inhibits melanin production at the source, visibly fading post-acne marks, sun spots, and uneven patches. One of the most effective hyperpigmentation treatment serums available for daily use.

20% Brightening Boost: This concentrated brightening serum and skin brightening serum delivers 20% the antioxidant power — neutralizing free radicals, shielding against photo damage and pollution, and revealing a luminous, even-toned complexion with every application. A true vitamin c face serum built for visible results.

Anti-Aging & Collagen Stimulation: Packed with organic vitamin c actives that stimulate collagen production — reducing fine lines, firming skin, and restoring a youthful, plumped appearance. This anti aging serum targets signs of aging and dullness simultaneously for a complete skin transformation.

Deep Hydration Triple Action: Enriched with hyaluronic acid serum-level hydration and vitamin e oil for skin nourishment — this formula keeps skin moisturized, plump, and soft all day long. Compatible with niacinamide serum and other actives for an enhanced korean skin care routine.

How to Use: Apply a few drops of this vit c serum to clean, dry skin every morning — gently massage until fully absorbed. Follow with moisturizer and SPF for maximum protection. Can be mixed with other Malika skin care products for enhanced results.

45 AED

GIFT SET

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13% OFFFeatured

Lotion, Skin Care

Fair & White Original Dermapure Purifying Lotion for Oily Skin 300ml

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Fair & White Original Dermapure Purifying Lotion for Oily Skin 300ml

The Dermapure Purifying Lotion has been developed for oily skin prone to acne. To gently purify your skin and help fight against blackheads. Contains panthenol and aloe vera gel known for their soothing properties. DERMAPURE gives a feeling of immediate comfort and coolness.

65 AED

11% OFFFeatured

Personal Care, Scrubs, Skin Care

ActiveX Face & Body Scrub Charcoal 500ml

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Highlights:

It gently scrubs dirt and impurities from skin surface to uncover a radiant and fresh skin. Moisten the skin, apply and massage gently.

40 AED

3% OFFFeatured

Advanced Korean Skin Glycolic Exfoliating and Mint Body Gel Wash 1200ml

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Advanced Korean Skin Glycolic Exfoliating and Mint Body Gel Wash 1200ml

This gentle exfoliating and brightening body wash is guaranteed to slug off dead and dull skin, proceeds to revealing a more radiant and smoother skin.

Suitable for all skin types

195 AED

14% OFFFeatured

QEI+ Paris Privilege with Caviar Extract Lightening Serum 50ml

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QEI+ Paris Privilege with Caviar Extract Lightening Serum 50ml

In the brand Privilège, QEI+ has elaborated a new serum based on Caviar Pearl and the best toning vegetable extracts. It is very active against the hyper-pigmentation marks, to even the skin complexion in an efficient and lasting way.For an optimal result, use once a day, add some drops of the QEI+ Privilège Serum into the QEI+ Privilège Body Lotion or the QEI+ Privilège Fine Glycerin.

150 AED

10% OFFFeatured

Pretty Be Brightening Body Wash African Black Soap 1000ml

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Pretty Be Brightening Body Wash African Black Soap 1000mls

45 AED

11% OFFFeatured

Gluta Berry Carrot FFast Action Whitening Essential Lotion 500ml

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Highlights:

Gluta Gold Vitamin C Whitening Essential Lotion 500ml

The gentle nourishing ingredients complex of this kojic acid and glutathione, makes it the perfect choice for you whether you have a dry, oily or sensitive complexion, this milk is all you need to acquire a smooth silky soft skin; forget about spots, pimple and blemishes once for all. Your radiant, youthful, soft skin will be hard to resist. Contains: Arbutin, Glutathione, Vitamin E & Kojic Acid. Results within the first week of use.

40 AED

10% OFF

PrettyBe 5in1 Face & Body Scrub Goat Milk 550ml

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PrettyBe 5in1 Face & Body Scrub Goat Milk 550ml

45 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Gluta Berry Retinol Fast Action Brightening Glowing Oil SPF45 300ml

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Highlights:

Gluta Berry Retinol Fast Action Brightening Glowing Oil SPF45 300ml

35 AED

17% OFFFeatured

Glupa Glutathione and Papaya Skin Whitening Serum with Cucumber Lemon 50ml

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Glupa Glutathione and Papaya Skin Whitening Serum with Cucumber Lemon 50ml

Whitening Serum With Glutathione With Papaya With Lemon Cucumber Skin whitening serum with lemon cucumber and concealing effect The scent of passionate love whitens in 7 days tested by a dermatologist This serum eliminates skin spots

25 AED

25% OFFFeatured

Ever Sheen Cocoa Butter Beauty Soap 200g

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Ever Sheen Cocoa Butter Beauty Soap 200g

Ever Sheen Cocoa Butter Beauty Soap 200gm. The special formula of Ever Sheen soap contains softening and moisturizing ingredients which nourish, restore and soften your skin. Ever Sheen soap cleanses your skin and gives it a healthy glow. Ever Sheen soap contains many natural ingredients such as cocoa butter, vitamins, and minerals. For better results, be sure to use the full range of Ever Sheen products.

15 AED