Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Silky Cool Exfoliating Gold Face & Body Scrub 500ml

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Silky Cool Exfoliating Gold Face & Body Scrub 500ml

35 AED

11% OFFFeatured

Medimix Copper Body Scrub 200gm

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Medimix Copper Body Scrub 200gm

Give your skin the perfect revitalization regime with Medimix Ayurvedic Copper Body Scrub. Its miraculous anti-aging properties help diminish wrinkles and get rid of tired, dull skin. Natural antioxidants work gently to tone and nourish, bringing a youthful glow to your skin.

40 AED

20% OFFFeatured

Pastil Face Cream Vitamin C

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Pastil Face Cream Vitamin C

20 AED

25% OFFFeatured

Skin Doctor Papaya & Safflower Whitening Spa Soap 100gm

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Skin Doctor Papaya & Safflower Whitening Spa Soap 100gm

Natural cleansing with a refreshing spa sensation.

Skin Doctor Papaya & Safflower Spa Soap gently cleanses and purifies the skin and gives a refreshing sensation to your shower with a stimulating scent. It nourishes, moisturizes and brightness your skin.

How to use:

Gently rub and apply to your face and body at bath time, then rinse off.

15 AED

20% OFFFeatured

Vaseline Intensive Care Healthy Hands Stronger Nails Non-Greasy Hand Cream 200ml

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Vaseline Intensive Care Healthy Hands Stronger Nails Non-Greasy Hand Cream 200ml

Vaseline Intensive Care Healthy Hands Stronger Nails Lotion is designed to nourish hands and nails

Vaseline Healthy Hands Stronger Nails Lotion is fast absorbing and non-greasy, its conditioning moisturizers leave behind smooth, soft hands

Healing lotion with micro-droplets of Vaseline Jelly. Unscented lotion to relieve even stubborn rough, dry patches.

20 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Next Glow Cleanser Cream No Freckles

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Next Glow Cleanser Cream No Freckles

25 AED

17% OFFFeatured

Body White Paris Body Clearing Soap 85gm

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Body White Paris Body Clearing Soap 85gm

Introducing our luxurious Body White Soap, a game-changer in your daily skincare routine. Designed to elevate your bathing experience, this exquisite soap combines a perfect balance of natural ingredients to promote radiant, healthy skin. Infused with the goodness of nourishing oils and extracts, our Body White Soap gently cleanses while enhancing your skin’s natural glow.

Experience the enchantment of its rich, creamy lather that effortlessly glides over your skin, washing away impurities and excess oil. Formulated with premium quality ingredients, this soap not only cleanses but also hydrates, ensuring your skin feels soft and supple after every use. The subtle yet refreshing fragrance will invigorate your senses, turning your bath or shower into a spa-like retreat.

Our Body White Soap is specially crafted to target uneven skin tone and dullness. With regular use, it helps to brighten your complexion and improve skin texture, revealing a more luminous you. Whether you have dry, oily, or combination skin, this soap is suitable for all skin types, making it a versatile addition to your skincare collection.

What sets our Body White Soap apart is its commitment to being free from harsh chemicals or artificial additives. We believe in the power of nature, and our soap is enriched with antioxidants, vitamins, and plant extracts that support skin health. Embrace the purity of natural skincare and indulge in the nourishing properties of our Body White Soap.

Transform your bathing routine with a product that not only cleans but also pampers and revitalizes your skin. Perfect for everyday use, our Body White Soap also makes for a thoughtful gift for friends and family who appreciate quality skincare. Whether you are looking to brighten your complexion or simply enjoy a cleansing experience that feels indulgent, this soap is your go-to solution.

Join countless others who have discovered the magic of our Body White Soap and take the first step towards achieving beautifully clear and glowing skin. Elevate your skincare regimen today and feel the difference with every wash. Treat yourself to the luxury of our Body White Soap and watch your skin transform!

25 AED

25% OFFFeatured

Yoko Whitening Q10 Cream 4g

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Yoko Whitening Q10 Cream 4g

Facial pearl cream, formula mixed with Q10, can be used as a base before applying makeup. Helps protect the skin from sunlight. The skin therefore looks radiant.

How to use

Apply the cream all over your face and neck regularly every morning and evening.

15 AED

14% OFFFeatured

Reborn Cucumber Cleanser 230ml

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Reborn Cucumber Cleanser 230ml

A Specially formulated facial cleanser to remove make ups, dirt and excess oils, leaving the skin fresh, clean and pimple-free. Enriched with Cucumberextract, it thoroughly cleanses and nourishes the skin.

DIRECTIONS FOR USE: Moisten a cotton pad with Reborn Facial Cleanser then gently wipe face and neck area until thoroughly clean. Do not rinse. Avoid contact with eyes.

30 AED

13% OFF

Oils & Moisturizer, Skin Care

Bio Oil Skincare Oil Natural 125ml

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Bio Oil Skincare Oil Natural 125ml

Bio-Oil Skincare Oil (Natural) is an all-natural product clinically proven to help improve the appearance of scars and stretch marks. Its unique formulation is also highly effective for uneven skin tone, ageing and dehydrated skin. The formulation is 100% natural.

Benefits

For Scars and Stretch Marks

Helps to improve the appearance of new and existing scars.

Helps to prevent the formation and improve the appearance of existing stretch marks formed during pregnancy, teenage growth spurts or periods of rapid weight gain.

With regular application, Bio-Oil helps to improve the appearance of uneven skin tone.

For Aging and Dry Skin

65 AED

PRODUCTS ON SALES

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22% OFFFeatured

Shower Gel, Skin Care

Melano Shower Gel with Green Tea & Lemon 250ml

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Melano Shower Gel with Green tea & Lemon 250ml
For all skin types.
Provides a luxuriously rich lather.
Helps to calm and restore harmony to your skin.
Leaves skin feeling irresistibly soft, moist & beautifully fragranced.

It contains:
Glycerin, D-Panthenol, Chamomile extract, Aloe vera extract, Honey, Green tea extract, Vitamin E, Lemon oil.

Directions for use:
Lather in hands & Wash. Rinse thoroughly.

35 AED

17% OFFFeatured

Pastil Natural Organic Aloevera Hair Oil 65ml

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Pastil Natural Organic Aloevera Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

27% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Shea Moisture Coconut & Hibiscus Bath, Body & Massage Oil 237ml

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Shea Moisture Coconut & Hibiscus Bath, Body & Massage Oil 237ml

Thirsty skin isn’t fun, so immerse yourself into a heavenly paradise with this fast-absorbing body oil: blended with Coconut Oil, Songyi Mushroom, and Hibiscus Flower that helps nourish dry, rough skin.

A luxurious infusion that will provide a natural, healthy glow without a greasy look and feel.

40 AED

17% OFFFeatured

Oils & Moisturizer, Skin Care

D.E.S 5.5 Lightening Unifying Body Oil Rich in Baobab Oil 70ml

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D.E.S 5.5 Lightening Unifying Body Oil Rich in Baobab Oil 70ml

This luxurious D.E.S 5.5 Complexion Unifying Body Oil is enriched with potent and natural Baobab oil to reduce scarring, correct imperfections and relieve all spots. Its lightweight, non-greasy texture is quickly absorbed and provides long-lasting brightness and clarity to your complexion. Use daily on the face, neck and bust, paying extra attention to areas where stubborn spots persist. For best results, use at bedtime. Your skin will be left feeling hydrated, nourished and radiant.

25 AED

20% OFFFeatured

La Dakaroise Shea Butter Skin Whitening and Rejuvenating Soap

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La Dakaroise Shea Butter Skin Whitening and Rejuvenating Soap

La Dakaroise soap with African shea butter extract to whiten and unify skin tone, restoring youth and freshness.

La Dakaroise soap is very effective and contains powerful ingredients to whiten and rejuvenate the skin with African Shea Butter extract.

The soap contains shea butter, which is rich in essential fatty acids that deeply moisturize the skin, fight aging, and give it a uniform color.

Benefits:

Restores skin elasticity and youthfulness with hydration

Gently cleanses the skin and helps get rid of dead cells.

Unifies skin tone and gives it vitality

Helps to add radiance and shine to the skin

How to use:

Use daily in the morning and evening on the skin and body for best results

20 AED

20% OFFFeatured

Malika Retinol + Glowing Dark Spot Remover Retinol Serum 30ml

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Malika Retinol + Glowing Dark Spot Remover Retinol Serum 30ml

Commit to your best skin. Malika Retinol + Glowing Serum in 30ml full size gives you a complete treatment course — enough for multiple skin renewal cycles and long-lasting transformation. The most powerful anti aging serum in our range, designed for serious, visible results.

Eliminates Dark Spots & Hyperpigmentation: The most effective dark spot remover for face in our lineup — this dark spot serum delivers consistent hyperpigmentation treatment over weeks, fading stubborn marks, sun damage, and post-acne scars with every application.

Maximum Tri-Active Retinol Effect: Powered by retinol, retinal, and retinaldehyde, this retinol skin booster serum gives your skin the full Vitamin A treatment — maximizing collagen serum-level production, accelerating cell turnover, and visibly smoothing deep fine lines and wrinkles over time.

Deep Anti-Aging Treatment: As a full-size retinol serum for face, this formula works deeper and longer — firming skin, reducing forehead lines, and restoring a youthful, even complexion. The ultimate serum for face anti aging for mature or aging skin.

Complete Skin Renewal: Use consistently as your go-to retinol serum — clears pores, reduces breakouts, and exfoliates dead skin cells. A dark spot remover and anti-aging powerhouse in one bottle.

How to Use: Apply a few drops to clean, dry skin every evening after cleansing, before moisturizer. Start 2–3 times per week and build up to nightly use. Always apply SPF the next morning. Best results visible in 4–6 weeks of consistent use.

20 AED

18% OFFFeatured

TiaTio Skin Whitening Accelerator Lotion 500ml

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TiaTio Skin Whitening Accelerator Lotion 500ml

Tiatio Skin whitneing accelerator, a 100% natural complex formula with shea butter concentrate designed to repair and rejuvenate the epidermis by eliminating sighly dark spots that occur from aging, skin exposure and even insect bites. Used daily TIATIO brings back moisture, clearness and softness to your skin.

45 AED

17% OFFFeatured

Dr Rashel Collagen Elasticity & Firming Essence Toner 500ml

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Dr Rashel Collagen Elasticity & Firming Essence Toner 500ml

Regenerates the skin cells and stimulate collagen production

Brightens and softens skin, enhances skin elasticity

Benefits:

Collagen essence toner helps remove dead skin cells, excess oil, and any residue after cleansing. It stimulates new skin cells and promotes a clear, smooth, healthy looking complexion. Every time you use it, the skin will be hydrated, firmed and rejuvenated to maintain youthful skin without drying the skin.

Application:

After facial cleansing, apply a proper amount to your face and gently dap for absorption; can be used on a daily basis every morning and evening.

Warning:

For external use only, keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, if irritation occurs, discontinue use. And keep it out of reach of children.

25 AED

17% OFFFeatured

Disaar Goji Berry Anti-Aging Soothing Face Serum 30ml

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Disaar Goji Berry Anti-Aging Soothing Face Serum 30ml

Helps improve skin elasticity & tighten the skin

Helps to prevent breakouts, oiliness, and blackheads

Gives face brightening, skin whitening & glowing effect

Helps fight the signs of aging,fine lines and wrinkles

Helps to achieve breathable skin

25 AED

25% OFF

Bar Soap, Skin Care, Tubes

Labidjanaise Lightening Treating Soap 250g

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Labidjanaise Lightening Treating Soap 250g

Labidjanaise Treating Soap 250 g Labidjanaise Treating – Soap which is rich in vegetable oil, clay and honey. It cleans in deeply your complexion which is protecting against spots and stain. The using off the range gives softness to your body.

15 AED

GIFT SET

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17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Hand & Foot Glowing Cream

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Highlights:

Arena Gold Hand & Foot Glowing Cream

How to use Cream : Wash your hands and feet with a gentle cleanser or water and pat them dry.
• Take a pea-sized amount of the cream for each hand or foot.
• Massage the cream onto the skin in circular motions, focusing on darkened or rough areas like knuckles, heels, and toes.
• For best results, apply twice daily – in the morning and before bedtime.
• Allow the cream to fully absorb before putting on socks or shoes to avoid transfer.

25 AED

4% OFFFeatured

Difeel Rosemary and Mint Premium Hair Oil 237ml

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Highlights:

Difeel Rosemary and Mint Premium Hair Oil 237ml

Our expertly formulated Difeel Rosemary & Mint Hair Care line, helps promote healthy, natural hair growth while strengthening dry, damaged hair, while invigorating your scalp!

Strengthening and Nourishing

Our Difeel Rosemary & Mint Hair Oil is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

For Stronger, Fuller and Thicker Hair

Our Strengthening Leave-in Hair Oil repairs dry and damaged hair to improve overall hair strength and growth.

Invigorating Non-Greasy Formula

This expertly blended formula provides intense moisture and shine without being greasy, while its infusion of Biotin encourages healthy hair growth.

Sulfate Free – Paraben Free – Phthalate Free – Color Safe Formula

115 AED

7% OFFFeatured

DR.MEINAIER Lemon Hydrogel Peel Off Jelly Mask 650gm

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DR.MEINAIER Lemon Hydrogel Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

10% OFFFeatured

Jhalak Bright and Radiance Body Lotion 500ml

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Highlights:

Jhalak Premium Full Body Brightening & Dark Spot Corrector Lotion 500ml

Jhalak Premium Full Body Brightening Lotion is a nourishing body lotion formulated to help improve the appearance of dull and uneven skin. Its lightweight, moisturizing formula absorbs quickly to leave skin feeling soft, smooth, and hydrated without a greasy feel. With regular use, it helps reduce the appearance of dark spots, dryness, rough elbows and knees, promoting a brighter and healthier-looking complexion. Suitable for everyday use on all skin types.

Key Features:

Brightens and moisturizes the skin
Helps reduce the appearance of dark spots
Softens rough elbows, knees, and dry areas
Lightweight, non-greasy formula
Suitable for daily use
Dermatologist tested
Pump bottle for easy application

45 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Spearmint Oil 30ml

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Highlights:

Difeel 100% Pure Essential Oil Spearmint Oil 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.
Aroma: Refreshing andminty
Our Spearmint Oil:

Is cleansing, uplifting andrelaxing
Relieves headaches, indigestion, nausea andvomiting
Can help with muscle/nerve pain andskin conditions
Is antibacterial, antifungal, anti-inflammatory, antispasmodic andinsecticidal

75 AED

29% OFFFeatured

Dr Rashel Aloe Vera Essence Micellar Cleansing Water 300ml

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Dr Rashel Aloe Vera Essence Micellar Cleansing Water 300ml

All –in-1 Mattifying , Removes even waterproof makeup, cleanses, soothing

No rinse, no harsh rubbing ,Face lip eyes.For all skin Types ，even sensitive

Benefits:

This formula is enriched with aloe Vera extracts, known for their soothing and astringent properties.

It easily removes excess sebum, impurities and makeup from the face, eyes and lips, even long-lasting products.

can also be used to refresh and cleanse the skin morning or evening. Skin is left exceptionally clean, soothed and purified.

Directions:

Shake well, saturate a cotton pad.

To remove eye makeup: hold pad over closed eye for a few seconds, then gently wipe without harsh rubbing.

To cleanse skin & remove face makeup: gently wipe pad over skin until completely clean from makeup & impurities. Use in the morning or evening, no need to rinse.

25 AED

8% OFFFeatured

Medix 5.5 Junior Skin Polish + Chamomile Kids & Teens Moisturizing Lotion 400ml

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Medix 5.5 Junior Skin Polish + Chamomile Kids & Teens Moisturizing Lotion 400ml

120 AED

6% OFFFeatured

Eveline Collagen & Elastin Intense Anti-Wrinkle Day and Night Cream 50ml

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Highlights:

Eveline Collagen & Elastin Intense Anti-Wrinkle Day and Night Cream 50ml

An anti-wrinkle face cream that reduces the appearance of wrinkles, strengthens collagen and elastin fibers and restores skin moisture.
It contains collagen that intensely rejuvenates the skin and effectively fights the symptoms of aging.
A formula containing marine algae rich in proteins, fats, and minerals that intensely nourishes the skin.
The semi-oil-intensive texture is an innovative blend of natural and technologically advanced ingredients.
It features effective ingredients of hyaluronic acid, panthenol, allantoin, vitamin F, olive oil, and urea.
One double-strength cream with natural active ingredients that visibly lifts the face and prevents facial lines from appearing.
It replaces lost collagen, stimulates its additional production, and accelerates the formation of new fibers.

Enjoy glowing, healthy, and wrinkle-free skin.

75 AED

7% OFFFeatured

Conditioner, Hair Care, Shampoo

African Pride Moisture Miracle Aloe & Coconut Water Pre-Shampoo 340gm

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African Pride Moisture Miracle Aloe & Coconut Water Pre-Shampoo 340gm

A moisturizing and detangling blend using the natural benefits of Aloe Vera and Coconut Water to condition, protect and remove tangles from natural coils and curls; leaving hair soft and easy to manage during cleansing and styling. Age Group: adult.

65 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 10.001 Platinum Intense Ash Blond 100ml

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Bolony Hair Color Cream 10.001 Platinum Intense Ash Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED