Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Gluta Touch Anti-Aging Clarifying Body Lotion 500ml

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Gluta Touch Anti-Aging Clarifying Body Lotion 500ml

Gluta Touch lotion combines several effects: clarifying, anti-aging and antioxidant. With its rapid and visible action, GLUTA TOUCH is the extra beauty touch for even smooth and radiant skin.

Product benefits

Moisturizes and clarifies skin

Unifies the complexion

Firms and enhances skin

Smoothes and reduces signs of aging

How to use

Apply GLUTA TOUCH clarifying lotion morning and evening to the completely cleansed body with GLUTA TOUCH shower gel. Lightly massage into skin.

NB: The use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

45 AED

14% OFFFeatured

Dove Body Love Invigorating Care Body Lotion 400ml

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Dove Body Love Invigorating Care Body Lotion 400ml

Dove Body Love Invigorating Care Avocado Oil and Calendula Extract Body Lotion with 100 percent natural oils gives your body the care it deserves
Rich and indulgent Invigorating Care Body Lotion leaves very dry skin smooth and radiant
Dove Avocado Oil and Calendula Body Lotion helps to transform your skin while its fresh, clean scent lifts your senses
Dermatologically tested lotion gives up to 72 hours of moisturization
This Dove Body Lotion is enriched with 100 percent natural oils

30 AED

Shower Gel, Skin Care

Enchanteur Perfumed Shower Gel Rose Oud Amour 550ml

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Enchanteur Perfumed Shower Gel Rose Oud Amour 550ml

20 AED

13% OFFFeatured

Clean & Clear Daily Wash Exfoliating 150ml

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Clean and Clear Skin Brightening Daily Facial Scrub 150ml

A skin-lightening scrub is suitable for daily use.

Its formula contains lemon and papaya extracts that give you bright and fresh skin.

The gently exfoliating formula removes dirt, oil and impurities.

Clean & Clear Daily Wash Exfoliating 150ml

Clean and Clear Daily Wash Exfoliating:

An oil-free daily facial scrub.
It cleans the skin and opens the pores with its fine small grains.
It has a formula that effectively removes dirt, oil, and dead skin cells.
That clogs the pores and leads to the appearance of spots and blackheads.

The ideal choice for pure and clear skin.

Gently exfoliates and visibly brightens your skin.

Plus the refreshing citrus fragrance awakens your senses.

Removes oils and impurities.

Gives you radiant and fresh skin.

Gently exfoliates the skin.

35 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Husn-E Lulekha Beauty Face Cream

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Husn-E Lulekha Beauty Face Cream

Introducing Husn-E Lulekha Beauty Face Cream, a luxurious skincare solution designed to enhance your natural beauty and promote a radiant complexion. Enriched with a blend of potent, natural ingredients, this face cream is formulated to provide deep hydration, improve skin elasticity, and diminish the appearance of fine lines and wrinkles.

At the heart of Husn-E Lulekha’s formula is its unique combination of botanical extracts and essential oils, carefully selected for their skin-loving properties. Our signature blend includes nourishing shea butter, which deeply moisturizes and nourishes the skin, leaving it soft and supple. Infused with calming chamomile and rejuvenating rose extracts, this cream soothes irritated skin while enhancing its overall glow.

Husn-E Lulekha Beauty Face Cream is perfect for all skin types, including sensitive skin. Its lightweight, non-greasy texture absorbs quickly, making it an ideal base for makeup or a perfect night cream that works while you sleep. The cream helps to even out skin tone, providing a luminous finish that makes you feel confident and beautiful.

What sets our face cream apart is the commitment to using only the highest quality, ethically sourced ingredients. Our formulation is free from parabens, sulfates, and artificial fragrances, ensuring that you’re treating your skin with the gentleness it deserves. Each jar is crafted with love, embodying the richness of tradition through modern skincare science.

For best results, apply Husn-E Lulekha Beauty Face Cream twice a day, after cleansing your skin. Gently massage a small amount onto your face and neck in upward circular motions. Allow the cream to absorb fully before applying makeup or heading to bed. Consistent use will reveal a more youthful, vibrant complexion that radiates health and beauty.

Whether you’re preparing for a long day out or unwinding after a busy day, Husn-E Lulekha Beauty Face Cream is your go-to skincare companion. Embrace the beauty of nature and let your skin shine with smoothness and radiance. Elevate your skincare routine with Husn-E Lulekha and experience the transformative power of our beauty face cream. Rediscover your skin’s true potential and let your inner beauty glow!

25 AED

8% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Sweet Almond Oil 473 ml

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Now Foods Solutions Sweet Almond Oil 473 ml

Condition: For skin in need of clean and natural nourishment, as a moisturizer or for massage.

Solution: 100% Pure Almond Oil is a natural oil that’s perfect for nourishing and reviving any skin type. Almond oil is easily absorbed and won’t clog pores, promoting clear, soft, healthy-looking skin. This natural skin-nourishing oil is ideal for the entire body. Almond oil is a natural oil derived from pressed almonds. Vegetable-derived oils date back to Biblical times, when they were mixed with fragrant herbs to create traditional ointments.

55 AED

25% OFFFeatured

Gold Skin Clarifying Soap with Argan Oil 180g

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Gold Skin Clarifying Soap with Argan Oil 180g

GOLD SKIN Clarifying Soap with Argan Oil deeply cleans the skin while removing dead cells and other imperfections. Its cleansing base enriched with Argan oil helps lighten the complexion evenly, moisturizes and gives to the skin nourishing, toning and anti-aging properties. Prevented from all impurities, your skin is ready to receive your GOLD SKIN care.

Product benefits

Moisturises and cleans the epidermis.

Removes dead cells and other imperfections.

Softens the epidermis and gets it supple.

Helps brighten the complexion.

Provides the skin with nourishing, toning and anti-aging properties.

How to use

Lather the soap and apply the foam onto the face and body.

Rinse thoroughly and gently dry the skin.

For optimal and prolonged action, apply Clarifying Milk or Clarifying Cream GOLD SKIN.

15 AED

8% OFFFeatured

Double Dose Ultra Whitening 5 Days Action Molato Body Cream 500gm

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Double Dose Ultra Whitening 5 Days Action Molato Body Cream 500gm

55 AED

6% OFFFeatured

X7 UV Carrot Skin Lightening Body Lotion 300ml

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X7 UV Carrot Skin Lightening Body Lotion 300ml

Features: Enriched with the natural goodness of Carrot extract, this variant helps to lighten and brighten your skin while providing deep hydration and essential vitamins.

Benefits: Achieve a healthy, glowing complexion with improved skin texture and reduced dark spots.

150 AED

17% OFFFeatured

Kojie San Dream White Anti-Aging Cream with Sunscreen 30gm

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Kojie San Dream White Anti-Aging Cream with Sunscreen 30gm

With SPF30, this lightweight formula contains youth regenerating properties of Milk Peptide Complex (MPC) and skin conditioners that provide moisture with continuous use. It helps lighten skin and provides skin protection form harmful effects of the sun for a fairer, younger looking skin. Paraben Free, Hypoallergenic 30g

25 AED

PRODUCTS ON SALES

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10% OFF

Hair Care, Shampoo

PrettyBe Hair Shampoo Keratin 1000ml

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PrettyBe Hair Shampoo Keratin 1000ml

45 AED

5% OFFFeatured

LightenUp Honey Coco + Honey Foaming Wash 150ml

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LightenUp Honey + Turmeric Lightening Face Cream 100ml

Indulge in the luxurious and deeply hydrating LightenUp Honey + Turmeric Cream. This cream combines the brightening power of Niacinamide and Turmeric to effectively reduce the appearance of dark spots and improve the look of fine lines, wrinkles, and discoloration.

Directions: Apply a thin layer of the cream to dark and discolored areas on clean, dry skin, preferably at night. For daily protection against further pigmentation, we recommend following up with a minimum SPF 50 sunscreen. It is also advisable to limit sun exposure.

Ingredients: Honey, Turmeric Extract.

105 AED

10% OFFFeatured

Conditioner, Hair Care

OGX Ever Straightening+ Brazilian Keratin Smooth Conditioner 385ml

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OGX Ever Straightening+ Brazilian Keratin Smooth Conditioner 385ml

Smooth hair the way nature intended with OGX^® Ever-Straightening + Brazilian Keratin Therapy Conditioner. No matter the hair type, this powerhouse hair-smoothing conditioner nourishes & hydrates strands, leaving them extra-glossy with a lustrous shine. The rich & exclusive blend of this conditioner contains Brazilian keratin protein, which is known to help strengthen & smooth hair. The straightening conditioner is also infused with coconut oil for softness, avocado oil for moisture, & cocoa butter. Plus, the coconut, brazil nut & cocoa butter scent makes conditioning an all-around sensory experience that leaves locks with an irresistibly good smell. Paraben-free with sulfate-free surfactants, this nourishing conditioner is gentle enough to smooth hair cuticles & promote strong, long tresses. For a full hair care routine that’ll leave your hair with a brilliant, luxurious glow, pair this keratin conditioner with OGX^® Ever-Straightening + Brazilian Keratin Therapy Shampoo.

How to use:

After shampooing, apply conditioner generously to hair, working through to ends.
Wait 3-5 minutes.
Rinse hair thoroughly.

45 AED

18% OFFFeatured

EZColor For Women Natural Shades 1N Natural Black Permanent 80gm

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EZColor For Women Natural Shades 1N Natural Black Permanent 80gm

Bigen Easy Color for Women’s Natural Shades include a range of natural-looking options for excellent gray coverage. Designed without lifting function, these shades are a lot less damaging than most permanent color kits, which remove your natural color pigments before depositing dyes into the hair. The full kit and non-drip cream gives you maximum control, whether it’s root touch up or full head coloring. In addition, our innovative tube packaging allows you to use what you need and store the remaining for future use, so that maintaining full coverage is always quick, easy, and economical! The stain-free formula is fast-acting, in just 10 minutes, and gives you high performance without compromising the quality of your hair.

45 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Skin Doctor Carrot Glow Whitening & Anti Ageing Face Cream 50gm

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Skin Doctor Carrot Glow Whitening & Anti Ageing Face Cream 50gm

Skin Doctor Carrot Glow Face Cream and serum contains natural ingredients that work, such as carrot extract and vitamin C, to bring your skin immediate relief and long-lasting moisturisation, thanks to its high level of beta carotene, Vitamin A, your epidermis has better protection against free radicals.

Size: Regular

Ingredients: Aqua cetearyl Alcohol, Alpha Arbutin, Cetyl Alcohol, ceteareth-20 Dimethicone Isopropyl palmitate , glycerin and Macadamia seed oil .

60 AED

25% OFFFeatured

Creams, Skin Care, Spot Corrector

Ujooba Beauty Cream with Multivitamin 18gm

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Ujooba Beauty Cream with Multivitamin 18gm

Introducing Ujooba Whitening Cream, a luxurious skincare essential designed to illuminate your complexion with a radiant glow. Immerse yourself in the transformative experience of this advanced formula, crafted to address uneven skin tone and deliver a luminous complexion that radiates confidence

Key Benifits:

Whitening Powerhouse: Ujooba Whitening Cream is a potent formula that targets pigmentation and uneven skin tone. Experience the powerful blend of skin-brightening agents working together to reveal a more radiant and evenly toned complexion.
Hydration Boost: Enriched with moisturizing ingredients, our whitening cream ensures that your skin stays hydrated and supple throughout the day. Experience the perfect balance of nourishment and illumination, leaving your skin feeling silky-smooth.
Sun Protection: Ujooba Whitening Cream goes beyond brightening with its added sun protection. Shield your skin from harmful UV rays and environmental stressors, maintaining a youthful and protected complexion.
Skin-Friendly Formula: Crafted with care, our whitening cream is suitable for all skin types. The lightweight and non-greasy texture make it easy to incorporate into your daily skincare routine, leaving your skin feeling comfortable and pampered

15 AED

25% OFFFeatured

Sulfur 8 Dandruff Treatment For Braids Spray 356ml

Baby Shampoo, Hair Care, Kids & Baby Care, Shampoo

Sulfur 8 Dandruff Treatment For Braids Spray 356ml

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Sulfur 8 Kids 2-in-1 Conditioning Shampoo 400ml

Sulfur8 Kids Conditioning Shampoo 400Ml is a professional-quality shampoo designed specifically for children’s hair. Formulated by Sulfur8 Kids, this shampoo gently yet effectively cleanses the scalp and hair, removing build-up, excess oils and impurities without stripping away essential moisture.

Regular use leaves hair feeling clean, refreshed and noticeably healthier. The formula works to balance the scalp while nourishing each strand from root to tip, resulting in softer, more manageable hair with improved shine.

How to use: Apply a generous amount to wet hair, massage into the scalp and work through to the ends. Leave for 1–2 minutes before rinsing thoroughly. Follow with a conditioner for best results.

75 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Turmeric Essential Oils for Brightening and Moisturising 118ml

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Dr.Meinaier Pure Turmeric Essential Oils for Brightening and Moisturising 118ml

Turmeric Promote blood circulation, improve digestive system function, protect the skin, improve endocrine system function, the benefit to the skeletal system, anti-cancer effect, anti-radiation effect, anti-aging, antibacterial and anti-inflammatory.

40 AED

6% OFFFeatured

Medicube Deep Vita C Capsule Cream 55gm

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Medicube Deep Vita C Capsule Cream 55gm

Medicube Deep Vita C Capsule Cream 55g is a glow-enhancing moisturizer packed with stabilized Vitamin C, Niacinamide, and Glutathione to target dullness, dark spots, and uneven skin tone. Each golden capsule melts into a silky cream, delivering fresh antioxidants that brighten and protect your skin. The lightweight, non-greasy formula absorbs quickly, deeply hydrates, and improves skin clarity while boosting radiance.

Ideal for all skin types, especially those dealing with pigmentation, tired skin, or early signs of aging. Regular use helps reduce fine lines, improve elasticity, and strengthen the skin barrier against environmental stressors. Use morning and night as the final step in your skincare routine, and always follow with sunscreen during the day for optimal brightening and anti-aging results.

75 AED

10% OFF

PrettyBe Foot Salt Rose 1.5L

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PrettyBe Foot Salt Rose 1.5L

45 AED

GIFT SET

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11% OFFFeatured

Vaseline Advanced Repair Body Gel Oil 200ml

Body Gel, Lotion, Shampoo, Skin Care

Intensive Care 48H Advanced Repair Body Oil 200ml

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Intensive Care 48H Advanced Repair Body Oil 200ml

Treat your skin with the soft care of Vaseline Advanced Repair Body Gel Oil. This 200 ml bottle delivers deep hydration and repair for your skin, leaving it supple, revitalized, and beautifully nourished.

Key Features:
● Intensive Hydration: Experience the richness of Vaseline’s Advanced Repair formula, providing intense hydration that lasts and banishes dryness.
● Gel-Oil Fusion: The unique gel-oil fusion glides effortlessly, combining the lightness of a gel with the nourishing properties of an oil, leaving your skin velvety and pampered.
● Repair and Renew: Infused with reparative ingredients, this gel oil helps heal and renew your skin’s surface, unveiling a healthier-looking, radiant skin with each use.

40 AED

20% OFFFeatured

Reborn Arabic Coffee Butter For Dry & Sensitive Skin 500ml

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Reborn Arabic Coffee Butter For Dry & Sensitive Skin 500ml

Reborn Beauty Arabic Coffee butter Skin Cream : This botanically-rich daily cream naturally delivers deep-long lasting moisturization to even the dries skin. Our blend of intensive Cocoa Butter and Vitamin E softens and helps relieve extremely dry, rough, cracked skin. With use, skin is nurtured back to smooth, pampered comfort. Directions : Apply daily on face and body, massage thoroughly where needed.

40 AED

6% OFFFeatured

Eveline Botanic Expert Ultra-Nourishing Body Oil in Lotion 350ml

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Highlights:

Eveline Botanic Expert Ultra-Nourishing Body Oil in Lotion 350ml

Your skin is dry and lacks elasticity? This oil lotion from Eveline is your perfect choice.

It gives your skin an unmatched glow with its formula rich in antioxidants and 5 natural oils.

Stimulates the regeneration of skin cells.
Enriched with rose, macadamia, argan, marula and kukui oils.
Restores skin vitality and softness.
Suitable for dry and flabby skin.
Improves skin tone.
Non-sticky and fast-absorbing formula.

Ingredients:

AQUA (WATER), CETEARYL ALCOHOL, PARAFFINUM LIQUIDUM GLYCERIN, CETEARETH-20, PETROLATUM, ISOPROPYL MYRISTATE, ARGANIA SPINOSA KERNEL OIL, THEOBROMA CACAO SEED BUTTER, MACADAMIA TERNIFOLIA SEED OIL, KRAMERIA TRIANDRA ROOT EXTRACT, DIMETHICONE, SCLEROCARYA BIRREA SEED OIL, ROSA DAMASCENA FLOWER OIL, TOCOPHERYL ACETATE, PANTHENOL, SODIUM HYALURONATE, ALEURITES MOLUCCANA SEED OIL, OLUS OIL, ROSE GALLICA FLOWER EXTRACT, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, TRIETHANOLAMINE, PROPYLENE GLYCOL, PHENOXYETHANOL, DMDM HYDANTOIN, TOCOPHEROL, METHYLPARABEN, ETHYLPARABEN, DISODIUM, EDTA, POTASSIUM SORBATE, SORBIC ACID, PROPYLPARABEN, PARFUM (FRAGRANCE), LIMONENE.

75 AED

17% OFFFeatured

Washami Honey & Vitamin B (Smooth & Shine) Herbal Shampoo 500ml

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Washami Honey & Vitamin B (Smooth & Shine) Herbal Shampoo 500ml

25 AED

18% OFFFeatured

Oils & Moisturizer, Skin Care, Tonners

Yoko Vit-C Intense Brightening Booster Essence 490 ml

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Highlights:

Yoko Vit-C Intense Brightening Booster Essence 490 ml

Provides Vitamin C that is 10 times more concentrated than normal formula.

No worries of dull skin, dark spots, and rough marks.

Helps reduce dark spots and uneven skin tone.

Provides Hyaluronic Acid that locks in moisture and does not dry out skin after scrubbing.

Provides Collagen to make skin elastic and smooth.

45 AED

25% OFFFeatured

La Bamakoise Lightening Soap 250gm

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Highlights:

La Bamakoise Lightening Soap 250gm

It is a natural and effective lightening agent that works inhibiting the production of melanin (brown pigment) to effectively combat pigmentary blemishes and dark skin spots.

It also helps fight and smooth pigmentary blemishes and scars, and improves the skin’s overall appearance through revitallized skin tone and complexion.

15 AED

17% OFFFeatured