Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Pretty Cowry Olive Scrub 350ml

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Pretty Cowry Coconut Scrub 500ml

Pretty Cowry Coconut Sherbet Body Scrub contains coconut extract. It does not irritate the skin, is able to deeply cleanse and restore the skin, removes dirt and dead cells, prevents wrinkles, supports metabolism and makes the skin soft and smooth.

45 AED

17% OFFFeatured

Bronz Tone Cocoa Butter Moisturizing Cream 50ml

Creams, Skin Care, Tubes

Bronz Tone Cocoa Butter Moisturizing Cream 50ml

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Bronz Tone Clarifying Shower Gel 1000ml

Bronztone Clarifying Shower Gel is the perfect way to get a luminous complexion and soft, clean skin. This 33.8 oz shower gel is designed to eliminate all impurities and prepare your skin for the application of other products in the Bronztone range. It deeply cleanses the skin, leaving it feeling refreshed and revitalized. With regular use, you’ll notice your complexion glowing with a healthy radiance.

25 AED

24% OFFFeatured

Oils & Moisturizer, Skin Care

Carrot Glow Intense Toning Glycerin 500ml

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Carrot Glow Intense Toning Glycerin 500ml

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Intense Toning Glycerin is a lightweight body treatment formulated to help visibly lighten the skin while promoting a healthy, radiant glow. Enriched with Carrot Seed Oil and brightening ingredients, it helps improve the appearance of uneven skin tone while preparing the skin to absorb your body lotion more effectively.

Its fast-absorbing formula provides an extra boost to your daily body care routine, leaving skin feeling soft, smooth, and hydrated without a heavy or greasy feel. With continued use, skin appears brighter, more even-looking, and naturally luminous

380 AED

10% OFFFeatured

Active Caviar Drip Kojie San Lightening Oil 100ml

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Active Caviar Drip Kojie San Lightening Oil 100ml

The Active Caviar Drip Kojie•San Skin Lightning Body Oil/Serum SPF25 is a moisturizing lotion formulated with water and licorice, suitable for all skin types. With a period after opening of 12 months, this daily use oil is designed for full-body hydration and skin lightening. The black color and brand name CAVIAR ensure a high-quality product

90 AED

18% OFFFeatured

Fair & White Brightening Body Carrot Lotion For A Clarifying Skin 485ml

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Fair & White Brightening Body Carrot Lotion For A Clarifying Skin 485ml

With its mild, sweet fragrance, F&W carrot body lotion, contains an active brightening ingredient combined with carrot oil, clarifies to even out the complexion whilst nourishing the body. Carrot oil offers nourishing, toning and antioxidant properties. To help your skin regain its radiant soft and clear look. Ideal with F&W carrot body soap.

45 AED

17% OFFFeatured

Lady Diana Cucumber Moisturizing Cream with Vitamin E 150gm

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Lady Diana Cucumber Moisturizing Cream with Vitamin E 150gm

Lady Diana Cucumber Moisturizing Cream with Vitamin Efor extra dry skin contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. This finest moisturizing cream is a luxurious blend of natural vitamin and fast absorbing components securing the skin against external factors to reveal radiant, moisturized and healthy skin.

25 AED

8% OFFFeatured

Joji Secret Young Silky Salt Scrub Orange & Lemon 350gm

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Joji Secret Young Silky Salt Scrub Orange & Lemon 350gm

Introducing our premium Silky Salt Scrub, a luxurious upgrade to your skincare ritual.
Formulated with brightening Vitamin C and gentle Micro Salt, this scrub is designed to do more than just exfoliate
it helps to revitalize your complexion, promote a more even skin tone, and reveal a noticeably brighter, silky-smooth glow.
Indulge in a sensorial experience that buffs away dullness and infuses your skin with the radiance-boosting power of Vitamin C.

Premium Gentle Micro Salt Exfoliation
Brightening Vitamin C Complex
Helps Promote an Even, Radiant Skin Tone
Leaves Skin Incredibly Silky & Smooth

How to Use:
2-3 times a week, in the shower, massage a generous amount onto damp skin using gentle, circular motions.
Focus on areas of concern. Rinse thoroughly to reveal brighter, smoother, and silkier skin. Follow with moisturizer.

23 AED

14% OFFFeatured

Creams, Personal Care, Skin Care

Melacare Cream For Face Melasma, hyperpigmentation, Dark spots, Skin Wrinkles, 25g

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Melacare Cream For Face Melasma, hyperpigmentation, Dark spots, Skin Wrinkles, 25g

Melacare Cream 25 gm is a skin related medication primarily used to treat melasma (dark brown patch on skin). Melasma also known as chloasma or mask of pregnancy, is a common skin condition which causes brown patches on the face. It is more common in women than in men. The discoloured (grey-brown) patches occur mostly on forehead, chin, nose and cheek.

30 AED

14% OFFFeatured

Disaar Vitamin C Refreshing SPF 50 PA+++Sunscreen 50gm

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Disaar Vitamin C Refreshing SPF 50 PA+++Sunscreen 50gm

Gives powerful sun protection without the heavy finish

Protects your skin against sunburn

Goes on easily and absorbs quickly for an invisible, weightless feel

30 AED

33% OFFFeatured

Silka Whitening Shea Butter Bath Soap 135gm

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Silka Whitening Shea Butter Bath Soap 135gm

Silka Whitening soap helps whiten and moisturize skin.Enriched with Vitamin E that helps nourish our skin.Combined with softening properties of shea butter that helps moisturize and soothe dry skin.With continued use, you’ll experience a smoother and fairer skin.Whitens as early as 14 days

10 AED

PRODUCTS ON SALES

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33% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera 7 Oil Mixture Whitening Soap 125gm

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Valera 7 Oil Mixture Whitening Soap 125gm

10 AED

8% OFFFeatured

Shower Gel, Skin Care

Piment Doux Classic Lightening Lotion 300ml

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Piment Doux Classic Lightening Lotion 300ml

Whiten our skin fast with Piment Doux Classic Lightening Body Milk. Formulated with Fruit Acid, Vitamin C and E to lighten and eliminate skin imperfections. With use your skin is lighten and soft in texture.

Piment Doux Classic Lightening Body Milk Ingredients

Liquidum-demineralized Water, PEG 100, Vitamin E, Glycerin, Sweet Almond Oil, Salicylic Acid, Propylene Glycol, Fruit Acid, FragranceThis cleanser helps the skin to get rid of dead cells and all impurities. Brightening, eliminates pimples and black spots. Makes the complexion clear and even

55 AED

11% OFFFeatured

Papaya Clear Clarifying Lightening Lotion 300ml

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Papaya Clear Clarifying Lightening Lotion 300ml

Papaya Clear illuminating clarifying milk is the ultimate treatment designed to safely maintain and unify your complexion. It will help you to effectively clarify pigmentation spots, and most of the time to eliminate them, while harmoniously regulating the skin tone. With each application, your skin is softer, more even and your complexion brighter.

40 AED

25% OFFFeatured

Yoko Gluta Beauty Soap 120g

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Yoko Gluta Beauty Soap 120g

Yoko Gluta Beauty Soap Soap designed to nourish the skin to look naturally radiant. Along with being rich in Glutathione, Vitamin B3, Vitamin B5 and Vitamin C, it helps exfoliate the skin to make it smooth, bright, and radiant. It also combines rose oil and almond oil to add moisture to the skin. And helps prevent premature aging.

How to use: Rub to create foam. Use to clean face and body. Then rinse with clean water

15 AED

13% OFFFeatured

Aichun Beauty Carrot Oil Facial Serum 30ml

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Aichun Beauty Carrot Oil Facial Serum 30ml

Delivers moisture for a lush, younger look
Leaves your skin with a youthful glow and brighter appearance
Offers a visibly smoother and plumper skin

35 AED

25% OFFFeatured

Valera Soap Licorice

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Valera Soap Licorice

15 AED

10% OFFFeatured

Silky Cool Hot Oil Treatment Lavender Infused Moisturizing Hair Oil for Dry, Damaged Hair Repair 1000ml

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Silky Cool Hot Oil Treatment Lavender Infused Moisturizing Hair Oil for Dry, Damaged Hair Repair 1000ml

Keep your hair Shiny & Healthy and get the hairstyle you’ve always wanted with our hot oil Hair Cream.

45 AED

20% OFFFeatured

Eveline Wonder Match Nourishing & Smoothing Lip Oil

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Eveline Wonder Match Nourishing & Smoothing Lip Oil
Discover the perfect balance between intense care and an attractive appearance with the lip oil from Eveline’s Wonder Match collection.
It features a nourishing formula enriched with moisturizing oils for deep, long-lasting hydration.
It significantly enhances lip softness with a feminine touch of color that refreshes your look at all times.
- Available in several shades.
- Active ingredients support the lip barrier.
- Light, fruit-inspired colors highlight the natural beauty of the lips.
- Non-sticky formula gives lips a radiant shine.
- Suitable for everyday use or an elegant evening look.
Ingredients:
- Shade 01.Ingredients: Polybutene, Paraffinum Liquidum, Diisostearyl Malate, Isononyl Isononanoate, Hydrogenated Polyisobutene, Silica Dimethyl Silylate, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Macadamia Ternifolia Seed Oil, Ethylhexyl Palmitate, PEG-8 Caprylic/Capric Glycerides, Olus Oil, Tribehenin, Octyldodeceth-25, Sorbitan Isostearate, Palmitoyl Tripeptide-1, Hydrolyzed Vegetable Protein, Sodium Hyaluronate, Leuconostoc/Radish Root Ferment Filtrate, Parfum (Fragrance), Phenoxyethanol, Tocopherol, Aqua (Water), Propylene Glycol, Decylene Glycol.
- Shade 02.Ingredients: Polybutene, Paraffinum Liquidum, Diisostearyl Malate, Octyldodecanol, Ethylhexyl Palmitate, Tridecyl Trimellitate, Silica Dimethyl Silylate, Simmondsia Chinensis Seed Oil, Macadamia Ternifolia Seed Oil, Olus Oil, Tocopheryl Acetate, Dipotassium Glycyrrhizate, Tocopherol, PEG-8 Caprylic/Capric Glycerides, Tribehenin, Octyldodeceth-25, Palmitoyl Tripeptide-1, Sorbitan Isostearate, Hydrolyzed Vegetable Protein, Sodium Hyaluronate, Parfum (Fragrance), Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, PEG-8, Ascorbyl Palmitate, Aqua (Water), Ascorbic Acid, Citric Acid, Isophorone Diamine/Isophthalic Acid/Tromethamine Copolymer, Propylene Glycol, Decylene Glycol, CI 45410, CI 45350, CI 19140.
- Shades 03-05.Ingredients: Aqua (Water), Diisostearyl Malate, Octyldodecanol, Bis-Diglyceryl Polyacyladipate-2, Oleyl Erucate, Glycerin, Hydrogenated Polyisobutene, Cetyl PEG/PPG-10/1 Dimethicone, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polyisobutene, PEG-7 Trimethylolpropane Coconut Ether, Simmondsia Chinensis Seed Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Phenoxyethanol, Menthyl Lactate, Menthol, Dipotassium Glycyrrhizate, Tocopherol, Helianthus Annuus Seed Oil, Sodium Hyaluronate, Glycyrrhiza Glabra Root Extract, Parfum, Sorbitan Isostearate, Ethylhexylglycerin, Propylene Glycol, Disodium EDTA. (+/-): CI 77891, CI 17200, CI 15985, CI 45410, CI 42090, CI 77499

48 AED

17% OFFFeatured

Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100ml

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Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100ml

Highlights

An effective facial cleanser that is gentle and gentle on the skin.
Gentle softening gives the skin a radiant appearance

25 AED

20% OFFFeatured

A Bonne Tomato Milk Multicolour Whip Soap 100gm

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A Bonne Tomato Milk Multicolour Whip Soap 100gm

A moisturizing facial soap with a delicate net to create soft, luxurious foam give deeply cleanses and nourishes skin.
Tomato Extract leaving skin hydrated and silky.

Other benefits:
* Reduces risk of sunburns
* Removes dead skin cells
* Prevents anti-aging
* Protects skin cancer
* Milk Extract deliver deep hydration to skin.
Milk benefits: Skin Cleanser
* Adds Radiance
* Moisturizer

20 AED

GIFT SET

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21% OFFFeatured

Serums, Skin Care

CeraVe Skin Renewing Retinol Serum 30ml

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CeraVe Skin Renewing Retinol Serum 30ml

CeraVe Skin Renewing Retinol Serum is designed to help diminish the appearance of fine lines and wrinkles while also helping to repair the protective skin barrier with 3 essential ceramides (1, 3 and 6-II). This anti-ag
RETINOL SERUM FOR FACE Anti-aging facial serum with Retinol to help improve skin’s texture including visible signs of aging for more radiant skin

95 AED

3% OFFFeatured

Lait Selfie 24H Booster Tone Body Milk with Alpha Arbutin and Collagen 500ml

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Lait selfie 24H Booster Tone Body Milk with Alpha Arbutin and Collagen 500ml

SELFIE 24H milk contains 3 products formulated with avant-garde components to remove stains and blemishes from the skin.

Thanks to the lightning arbutin, the skin gradually regains a natural and even complexion.

Collagen rejuvenates and nourishes the skin

Key Benefits

SELFIE 24H milk contains 3 products formulated with avant-garde components to
remove stains and blemishes from the skin.
Thanks to the lightning arbutin, the skin gradually regains a natural and even complexion.
Collagen rejuvenates and nourishes the skin

195 AED

17% OFFFeatured

Creams, Face Cream, Skin Care

Biocos Aloe Vera Hair Removal Cream with Vitamin E Gentle, Soothing & Hydrating

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Highlights:

Biocos Aloe Vera Hair Removal Cream with Vitamin E Gentle, Soothing & Hydrating

Quick & Painless Removal: Swiftly removes body hair with a gentle formula featuring active Aloe Vera extracts and Vitamin E.
Soothing Hydration: Enriched with Vitamin E, our cream leaves your skin hydrated and silky smooth after each use.
Ideal for Sensitive Skin: Specially formulated for sensitive skin, ensuring a pain-free hair removal experience without irritation.
Refreshing Aloe Vera Scent: Infused with natural Aloe Vera extract, providing a refreshing and invigorating scent during application.
Easy to Apply: Comes in a convenient 100ml tube for precise application, making hair removal at home effortless and mess-free.

25 AED

13% OFFFeatured

Cloud 9 Paris Carrotte Plus Aloe Vera Lightening Face And Body Soap 150gm

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Cloud 9 Paris Carrotte Plus Aloe Vera Lightening Face And Body Soap 150gm

35 AED

5% OFFFeatured

Conditioner, Hair Care

Shiseido Fino Premium Touch Hair Conditioner 550ml

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Highlights:

Shiseido Fino Premium Touch Hair Conditioner 550ml

A rinse-off & rejuvenating conditioner for dry damaged & color/perm treated hair.

It helps moisturizing strengthening & repairing Formulated with royal jelly EX & trehalose to moisturize & tame frizzy hair.

Enriched with PCA (Para-chloroamphetamine) & glutamate to strengthen hair from the root.

Contains Lipidure EX to repair hair damage restore natural shine & defends from harmful UV-ray.

Leaves hair nourished & silky smooth.

95 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Casri Gluta Collagen Pink Face Cream 30gm

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Casri Gluta Collagen Pink Face Cream 30gm

Casri Cosmetics Gluta Collagen Pink Beauty Cream – Brightening & Moisturizing Face Cream

Reveal a brighter, healthier-looking complexion with Casri Cosmetics Gluta Collagen Pink Beauty Cream. Formulated with Vitamin A, Vitamin E, Vitamin B3 (Niacinamide), Arbutin, fruit extracts, SPF 30, and moisturizing ingredients, this lightweight cream helps hydrate the skin while promoting a smoother and more radiant appearance.

Suitable for both day and night use, this cream is designed for men and women and can be incorporated into your daily skincare routine.

Why You’ll Love It

• Helps brighten the appearance of dull-looking skin
• Moisturizes and nourishes the skin
• Helps improve the appearance of uneven skin tone
• Lightweight formula for daily use
• Suitable for both men and women

Key Benefits

• Helps promote a brighter-looking complexion
• Supports smoother, softer skin
• Helps improve the appearance of post-acne marks and uneven skin tone
• Moisturizes to keep skin feeling hydrated
• Contains SPF 30 for added daytime sun protection

Power Ingredients

• Vitamin A – Helps support smoother-looking skin
• Vitamin E – Nourishes and moisturizes the skin
• Vitamin B3 (Niacinamide) – Helps improve the appearance of uneven skin tone
• Arbutin – Helps promote a brighter-looking complexion
• Fruit Extracts – Help nourish and refresh the skin
• SPF 30 – Helps protect the skin from daily sun exposure

How to Use

Cleanse your face thoroughly before application.
Apply a small amount evenly over the face.
Gently massage until fully absorbed. Avoid rubbing harshly.
For daytime use, follow with additional sunscreen if spending extended time outdoors.
Use regularly as part of your daily skincare routine.

Suitable For

• Men and women
• Day and night use
• Most skin types

Perfect for everyday skincare, Casri Cosmetics Gluta Collagen Pink Beauty Cream helps keep your skin looking hydrated, smoother, and more radiant with regular use.

25 AED

8% OFFFeatured

Neutrogena Deep Clean Invigorating Daily Scrub 150ml

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Neutrogena Deep Clean Invigorating Daily Scrub 150ml

The Deep Clean Invigorating Facial Scrub from Neutrogena is characterized by a unique gentle formula that cleanses the skin deep inside the pores and purifies it, giving it a feeling of freshness, invigoration, and cleanliness with all beauty. The formula of the Deep Clean Invigorating Facial Scrub from Neutrogena is rich in soothing mint gel and rich in natural exfoliating micro-beads that remove dead skin cells that clog the pores and also eliminate impurities, oils, and traces of makeup. Feel the invigorating cleanliness and immerse your skin in freshness and purity. Get beautiful, clean skin that looks more beautiful with the Deep Clean Invigorating Facial Scrub from Neutrogena!

Benefits and features:

Gentle enough to be used daily
Suitable for normal and mixed skin
Gently removes dirt, excess oil, and impurities
Tested by dermatologists

How to use:

Wet your face and apply the scrub by gently massaging it, avoiding the sensitive area around the eyes. Then rinse it well.

60 AED

6% OFFFeatured

TGIN Miracle Repairx Deep Hydrating Hair Mask 340gm

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TGIN Miracle Repairx Deep Hydrating Hair Mask 340gm

Intensely hydrating, the tgin Miracle RepaiRx Deep Hydrating Hair Mask restores life to dry, damaged, or color treated hair with healing biotin and moisturizes with black castor oil, smoothing and softening the hair. Improves shine and manageability, locks in moisture and repairs damage, while reducing shedding and breakage.

Benefits

Restores life to dry, damaged, or color treated hair

Improves shine and manageability

Locks in moisture and repairs damage

Reduces shedding and breakage

75 AED

14% OFFFeatured

Dove Body Love Pampering Care Body Lotion 400ml

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Dove Body Love Pampering Care Body Lotion 400ml

Dove Body Love Pampering Care Body Lotion for Dry Skin

Choose ultra-nourishing skincare with Dove Body Love Pampering Care Body Lotion, specially formulated to deeply moisturise and pamper dry skin. Enriched with nourishing shea butter, warm vanilla, and a Ceramide Restoring Serum, this rich body lotion instantly hydrates and helps restore the skin’s natural moisture barrier, leaving skin soft, silky, and radiant for up to 48 hours.

Key Benefits

Deep Nourishment for Dry Skin
Pampers and replenishes dry skin, leaving it soft, smooth, and visibly radiant.
48-Hour Moisturisation
Dermatologically tested formula provides long-lasting hydration for up to 48 hours.
Ceramide Restoring Serum
Helps strengthen the skin’s natural barrier and prevent moisture loss, increasing skin softness after just one use.
Rich Yet Silky Texture
Luxurious, fast-absorbing lotion that deeply nourishes without feeling heavy or greasy.
Shea Butter & Warm Vanilla Infusion
Provides indulgent care with a comforting, pampering scent.
Cruelty-Free & Ethical Skincare
Dove products are not tested on animals and are certified Cruelty-Free by PETA.
Sustainable Packaging
Bottle made from 100% recycled plastic (excluding cap).

Perfect For

Dry to very dry skin
Daily body moisturising
Restoring skin softness and radiance
Long-lasting hydration and comfort

How to Use

Apply generously in the morning and/or evening after bathing or showering. Massage gently using circular motions until fully absorbed. For best results, apply daily.

Why Choose Dove Body Love?

Dove believes in Body Love—caring for your skin with kindness and effective nourishment. This pampering body lotion works beyond the skin’s surface to visibly reduce dryness and leave your skin moisturised, smooth, and beautifully cared for.

30 AED

13% OFFFeatured

Xtreme Collection Milk & Honey Face & Body Whitening Scrub 500ml

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Xtreme Collection Milk & Honey Face & Body Whitening Scrub 500ml

Deliciously rich and creamy, skin-smoothing and nourishing scrub.

How to use

Apply scrub to wet skin and leave alone for several minutes so the ingredients have time to work. While scrub is still slightly wet, gently massage into skin until it dries. Remove with lukewarm water and pat dry.

35 AED