Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Epiderm Baby & Junior Cream Triple Action Skin Cream 400g

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Epiderm Baby & Junior Cream Triple Action Skin Cream 400g

Eczema, Psoriasis, Dehydrated skin, Uneven skin tone, Dark spots, Aging skin, Wrinkles & fine lines, Softens skin, soothes skin, Dry skin, cracked skin, Dry itchy skin & redness in skin. Gentamicin kills bacteria which are associated with eczema and psoriasis. In other words, it has anti-bacterial action.

60 AED

33% OFFFeatured

Yoko Whitening Spa Salt For Armpit & Bikini Area 220g

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Yoko Whitening Spa Salt For Armpit & Bikini Area 220g

Spa salt scrub formula for the skin under the armpits and groin with a mixture of vitamin E and natural herbs.

How to use

Pour enough salt onto your palm. Scrub on wet skin in circular motion. Leave it on for about 3 minutes and then rinse it off.

10 AED

31% OFFFeatured

Eveline Egyptian Miracle Foot and Nail Cream-ointment 50ml

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Eveline Egyptian Miracle Foot and Nail Cream-ointment 50ml

The moisturizing cream of the feet and nails smoothens rough and harsh skin by Eveline.
With a formula containing beeswax rich in softening cupuaçu butter, moisturizing sweet almond, oil and antibacterial tea tree oil.
Hydrates skin deeply, prevents it from drying out, rejuvenates it, and smooths skin cracks to give you smooth skin and healthy nails.
Improves nail condition and hygiene thanks to useful ingredients to enjoy beautiful and attractive nails.

Financial cream for two feet and beautiful nails.

45 AED

10% OFFFeatured

Crave Turmeric Whitening Soap

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Crave Turmeric Whitening Soap

Experience The Power Of Crave Turmeric Super Whitening Soap. Formulated With Turmeric, This Soap Effectively Brightens And Evens Skin Tone While Nourishing Your Skin. Ideal For All Skin Types, It’s Your Go-to For A Refreshed And Radiant Complexion. Discover Your Glow Today

45 AED

10% OFFFeatured

Pretty Cowry Soothing & Moisturizing 24K Gold 99% Gold Moisturizing Gel 300ml

Body Gel, Serums, Skin Care

Pretty Cowry Whitening Plus Moisturizing Orange Vitamin C Serum 40ml

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Pretty Cowry Soothing & Moisturizing 24K Gold 99% Gold Moisturizing Gel 300ml

Pretty Cowry moisturizing gentle skin care gel for men and women Enriched with 99% 24K gold extract for extra skin nourishment Lightens the skin by intensely hydrating and fights blemishes & acne The antibacterial properties of the gel protect the skin from infections The moisturizing gel improves skin elasticity and prevents it from drying

45 AED

13% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Top Gel Extra Pearl Cream To Fight Aging And Acne 15gm

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Top Gel Extra Pearl Cream To Fight Aging And Acne 15gm

For smoother and whiter facial skin
Unifying and tightening skin tone
Removes dark spots, pimples and wrinkles
Prevents premature aging.
Provides good nourishment to wrinkled skin

35 AED

20% OFFFeatured

Creams, Skin Care, Make Up

Bebecom Glycerin Cream 250ml

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Bebecom Glycerin Cream 250ml

Immediate and high hydration for your skin

Long-lasting care effect with glycerin and aloe vera

Skin compatibility confirmed with “very good”.

Suitable for all skin types

The Bebecom glycerin cream protects your skin from drying out. Glycerine and aloe vera ensure a direct and noticeable difference in moisture levels in the skin, which makes it look younger and more radiant. Your skin is optimally cared for and cared for and avoids skin irritation and irritation due to drying out. The high-quality formulation thus supports the natural regeneration and skin moisture of your demanding skin. Your intensive care for every day.

Apply the Bebecom Glycerine Cream evenly to the desired areas of skin and gently massage into the skin in circular movements. To support your natural skin function, use the cream daily, preferably in the morning and evening.

20 AED

15% OFFFeaturedOut Of Stock

Zeenat Carrot Multiplex Skin Brightening Concetrated Serum 50gm

Bar Soap, Skin Care

Zeenat Carrot Multiplex Skin Brightening Concetrated Serum 50gm

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Zeenat Skin Brightening Soap 200gm

The essential treatment to effectively free the skin without irritating it. The exfoliating particles cleanse the skin, remove dead skin cells and stimulate your body. Zeenat Skin Brightening Scrubbing Soap with Apricot Kernels can be used daily without risk of irritation. Results: Your skin regains its radiance, it is softer, smoother and smells wonderful. Zeenat’s exfoliating soap guarantees radiant skin and allows it to effectively receive the other treatments you give it. This soap cleanses, purifies and disinfects the skin thanks to its formula based on natural exfoliants. Your skin is beautiful, clean, healthy and full of life. Usage tips: Apply Zeenat’s exfoliating soap all over the body up to three times a week without rubbing. Then rinse thoroughly. Directions: Apply by gently massaging in circular movements to stimulate and accelerate cell renewal. It also removes dead cells and impurities, refining the skin’s appearance. It works in synergy with the other products in the Zeenat Beauty Collection, enhancing their effects. This peeling treatment is recommended up to three times a week for maximum effectiveness.

55 AED

13% OFFFeatured

Serums, Skin Care

Aichun Beauty Red Pomegranate Moisturizing Shrink Pore Face Serum 30ml

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Aichun Beauty Red Pomegranate Moisturizing Shrink Pore Face Serum 30ml

Collaxyl collagen protein is added with apparent effect for loose skin, can instantly convert nutrition ingredients needed by skin, allows skin to recover vitality
Reduces expression wrinkles on the face, microgrooves on eyes, forehead wrinkle, nasolabial wrinkle and neck wrinkle, improves water content of skin, allows skin to be more fine and smooth
Improves roughness of skin various microgrooves caused by weakened skin repair ability due to outflow of collagen protein
Hydrates and moisturizes skin
Effectively relieves eye skin problems

35 AED

5% OFFFeatured

Medicube Hyaluronic Multi Peptide Serum 30ml

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Medicube Hyaluronic Moisturizing Capsule Cream 55gm

Give your skin deep, lasting hydration with the Medicube Hyaluronic Moisturizing Caps Cream. Formulated with Hyaluronic Acid Capsules, this lightweight yet rich cream delivers intense moisture directly into the skin, helping to restore smoothness, plumpness, and elasticity.

The unique capsule-in-cream technology melts upon application, releasing hydration molecules that penetrate deep into the skin layers for long-lasting moisture retention. It helps strengthen the skin barrier, reduce dryness, and keep your skin feeling soft and nourished throughout the day.

💧 Key Benefits:

Infused with Hyaluronic Acid Capsules for deep hydration
Helps plump, smooth, and soften the skin
Strengthens the skin moisture barrier
Lightweight, non-greasy texture suitable for daily use
Ideal for dry, normal, combination, and sensitive skin
Leaves skin looking healthy, dewy, and refreshed

95 AED

PRODUCTS ON SALES

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17% OFFFeatured

Skin Doctor Face & Body Matcha Green Tea Cream Scrub 200ml

Scrubs, Skin Care

Skin Doctor Face & Body Matcha Green Tea Cream Scrub 200ml

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Skin Doctor Face & Body Matcha Green Tea Cream Scrub 200ml

Exfoliating and moisturizing at once!

Skin Doctor Face & Body Matcha Green Tea Cream Scrub’s unique formulae contains natural exfoliating particles and matcha green tea which gently exfoliate the skin without any side effects, for a radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin type

25 AED

25% OFFFeatured

AR Vitamin E Moisturizing Cream Enriched With Sunflower Oil 200gm

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AR Vitamin E Moisturizing Cream Enriched With Sunflower Oil 200gm

Another popular Thai product! Combination of Snail Scrub Directly from Thai Vitamin E Moisturizing Cream (Vitamin E Cream) 200g Skin care cream, smooth texture with nourishing vitamins E that combine the natural value of sunflower oil. To provide moisture balance, reduce dryness, cracking, irritation, slow down fine lines, dark circles and dark spots while protecting against UV rays in the sun, revealing a soft, smooth, hydrated, natural glow. How to use: Apply the cream all over your face or body. Especially the dry spot anytime you want #Thai Vitamin E Cream Product. Vitamin E Cream – An antioxidant that provides barrier protection while skin softens and looks healthier.

30 AED

20% OFFFeatured

Jergens Ultra Healing Extra Dry Skin Moisturizer 200ml

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Jergens Ultra Healing Extra Dry Skin Moisturizer 200ml

Formulated with quality ingredients: A unique formulation, with Hydralucence blend of ingredients combined with Vitamins C, E, and B, to leave skin luminous
Helps relieve dry skin: Jergens Ultra Healing Moisturizer helps to improve skin’s appearance and texture
Extra dry skin lotion: Absorbs into extra dry skin, including typically rough spots like heels, elbows, and knees
Helps to repair dry skin: Penetrates five layers of skin and reduce dryness at the source
Visibly healthier skin: With continual use of Jergens Ultra Healing Dry Skin Moisturizer, skin is nourished and looks visibly healthier over time

20 AED

8% OFFFeatured

Medix 5.5 Argan Oil + 24KT Gold Moisturizer 444ml

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Medix 5.5 Argan Oil + 24KT Gold Moisturizer 444ml

Medix 5.5 Anti-aging cream is packed with great ingredients to help reduce the look of wrinkles, fine lines, cellulite, sagging skin, and blemishes. Natural Argan oil, coffee bean, aloe vera, lotus extract promote smooth, firm, and healthy looking skin.Pure Argan Oil moisturizes, hydrates, and softens your skin.

120 AED

8% OFFFeatured

Hair Care, Hair Serums

iCan London Shea Butter Super Shine Silky Hair 250ml

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iCan London Shea Butter Super Shine Silky Hair 250ml

Bring out the natural brilliance of your hair with Ican London Shea Butter Super Shine Silky Hair. This lightweight, non-tacky formula is infused with nourishing shea butter, designed to deliver intense shine while keeping hair soft, smooth, and manageable.

Perfect for achieving sleek, frizz-free styles, this shine-enhancing solution also helps reduce breakage and split ends, promoting healthier-looking hair over time. Whether you’re straightening, styling, or just want that glossy finish, this product is suitable for all hair types.

Key Features:

Infused with shea butter for intense nourishment and shine
Ideal for sleek, smooth hairstyles
Helps reduce breakage and split ends
Lightweight and non-greasy formula
Suitable for all hair types

Size: 250 ml / 8.4 fl oz

Perfect for: Anyone seeking a radiant, polished look without weighing down their hair.

55 AED

6% OFFFeatured

Ivory Glow Retinol And Amino Acid Lotion With Ferulic Acid 500ml

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Ivory Glow Retinol And Amino Acid Lotion With Ferulic Acid 500ml

Key Benefits & Ingredients

Brightens Skin: It is formulated with ingredients like Turmeric & Curcumin (in some variants) or Vitamin C & Vitamin B3 complex (in others) to help brighten dull skin and fade dark spots.
Moisturizes Deeply: The rich, non-oily formula provides intense, long-lasting hydration, helping to soften dry, rough skin and improve elasticity for firmer, smoother skin.
Improves Texture and Tone: It leverages ingredients such as retinol and collagen peptides to support skin renewal, target fine lines, wrinkles, and uneven skin tone, leading to a natural, glowing appearance.
Fast-Absorbing: According to product descriptions, it absorbs well into the skin without feeling sticky or heavy, making it suitable for daily use.

150 AED

13% OFFFeatured

Ndjansang Lightening Milk 300ml

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Ndjansang Lightening Milk 300ml

Ndjansang Super Lightening Milk Brings radiance, softness, uniformity to the skin, removes impurities and regenerates the skin.
– Lightens the skin and evens out the complexion
– Improves skin elasticity
– Softens the skin without oily deposits.

65 AED

11% OFFFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Macadamia Nourishing and Repairing 1000ml

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ActiveX Hot Oil Hair Cream Macadamia Nourishing and Repairing 1000ml

Indulge in the nourishing and repairing benefits of ActiveX Hot Oil Hair Cream 1000 Ml – Macadamia. Infused with the goodness of macadamia oil, this cream deeply penetrates your hair to provide intense hydration and repair damaged strands. Experience the transformative effects as the cream restores your hair’s health, leaving it soft, silky, and lustrous. Embrace the power of ActiveX Hot Oil Hair Cream – Macadamia for nourished and revitalized hair.

40 AED

17% OFFFeatured

Anti Stretch Marks, Face Wash, Skin Care, Spot Corrector

Infocus Professional Pearl Beauty Cream 20gm

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Infocus Professional Pearl Beauty Cream 20gm

Infocus Professional Pearl Beauty Cream is a lightweight skincare cream designed to enhance the appearance of your skin with a smooth and radiant finish. Enriched with pearl-inspired beauty care benefits, it helps improve skin texture while promoting a brighter and healthier-looking complexion.

Its easy-to-apply formula absorbs quickly into the skin without feeling heavy or greasy, making it suitable for daily skincare routines. Ideal for those seeking soft, fresh, and glowing skin.

Key Features

Pearl-inspired beauty cream
Helps improve skin appearance and texture
Promotes a brighter and smoother complexion
Lightweight and non-greasy formula
Easy absorption into the skin
Suitable for daily use

25 AED

7% OFFFeatured

Oils & Moisturizer, Skin Care

Kenta Moroccan Rose Oil for Skin Lightening 118ml

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Highlights:

Kenta Moroccan Rose Oil for Skin Lightening 118ml

It is used to nourish, moisturize, and even out skin tone.
It is recommended to use it as an additive to enhance the effectiveness of Kenta cream in lightening.

Features:

Skin lightening and unifying: Helps reduce pigmentation and dark spots.
Deep hydration: It gives the skin exceptional softness and protects it from dryness.
Freshness and radiance: It enhances skin vitality and gives it a healthy appearance.
Fighting signs of aging: Contains antioxidants that help maintain youthful skin.
Gentle and safe: Free from harmful chemicals, and suitable for most skin types.
Multiple uses: It can be used for skin and body.

How to use it:

As an addition to the lightening cream (Kenta cream): Mix a small amount of Kenta cream with a few drops of Moroccan rose oil.
Apply the mixture to the area you wish to lighten (such as knees, elbows, sensitive areas).
Massage gently until it is fully absorbed by the skin.

note:

It is usually used twice daily (morning and evening) for best results.

65 AED

GIFT SET

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14% OFFFeatured

Shower Gel, Skin Care

Active White Clarifying Shower Gel with Honey 500ml

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Highlights:

Active White Clarifying Shower Gel with Honey 500ml

The ACTIVE-WHITE shower gel with honey contains active ingredients that gradually help to gently clarify the complexion. It deeply cleanses the skin and harmonizes the complexion while leaving a pleasant fragrance on the skin.

Product benefits

Deeply cleanses the skin

Harmonizes the complexion

Gradually clarifies the skin

How to use

Use for daily cleansing.

30 AED

13% OFFFeatured

Carrot Glow Intense Toning Serum 50ml

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Highlights:

Carrot Glow Intense Toning Serum 50ml

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Intense Toning Serum combines the Carrot Oil & Vitamins A, K, E Complex with Arbutin and Licorice Extract in a concentrated, fast-absorbing serum designed to help visibly lighten the skin, improve the appearance of uneven skin tone, and promote a brighter, healthier-looking complexion. Its lightweight formula delivers concentrated brightening ingredients quickly while layering comfortably under your moisturizer.

The refreshing serum leaves skin feeling smooth, hydrated, and comfortable without a heavy or greasy finish. With continued use, skin appears visibly lighter, more even-toned, and naturally radiant, making it an ideal addition to your daily facial skincare routine.

130 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Reborn Green Tea Massage Oil 250ml

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Highlights:

Reborn Green Tea Massage Oil 250ml

Green Tea: helps to revitalize the body and clear the mind. The Green Tea is a bold, clean and zesty aroma that awakens the senses. It helps with mental concentration, focus and motivation. The fresh lemony, lime and subtle grass notes is the perfect balance to uplift the sprit.

DIRECTIONS OF USE: Pour an ample amount of Reborn Beauty Massage Oil Green Tea into your palm apply directly to your body and massage unit oil is abosorbed on your body. For best result, use after bath and before bed time. It keeps your body relaxed and your skin moisturized.

40 AED

15% OFFFeatured

IQueen Glossy Lux Small Oval Detangler Hair Brush 50x175mms

Accessories, Hair Accessories, Hair Care

IQueen Glossy Lux Small Oval Detangler Hair Brush 50x175mm

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IQueen Glossy Lux Small Oval Detangler Hair Brush 50x175mm

With a semi-sheer amber ombré finish, this brush reveals natural wood grains beneath a glossy, polished surface for a touch of luxury. Flexible nylon bristles with ball tips gently detangle wet or dry hair without pain, while the dense bristle layout boosts efficiency. Heat-resistant ionic nylon reduces frizz, locks in moisture, and adds shine.

Oval Shape, Small Size, Overall Width: 50mm, Length: 175mm

55 AED

31% OFFFeatured

Skin Doctor Shea Butter Regenerating Hair Mask 500ml

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Skin Doctor Shea Butter Regenerating Hair Mask 500ml

Skin Doctor Shea Butter Regenerating Hair Mask deeply conditions the dry, brittle, damaged and frizzy hair. Rich in Vitamins A and E, highly strengthens the hair strands as well as giving ultimate moisturization.
Excellent moisturizer, ultimate softening and strengthening for brittle, dry and damaged hair.

How to use

Apply generous amount of the mask on the wet hair strands, concentrating more on the ends and leave for 3 to 5 minutes. Then rinse well with water

45 AED

10% OFFFeatured

Personal Care, Serums, Skin Care, Sunscreen

Vaseline Healthy Bright SPF 50 PA++++ Daily Protection & Brightening Serum 300ml

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Vaseline Healthy Bright SPF 50 PA++++ Daily Protection & Brightening Serum 300ml

45 AED

13% OFFFeatured

A3 Lemon Teen Allure – Milk Natural Skin Tone Enhancer 400ml

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Highlights:

A3 Lemon Teen Allure – Milk Natural Skin Tone Enhancer 400ml

NATURAL SKIN TONE ENHANCER

To provide:

– a natural skin tone without damages to the skin

– promote a young, soft and extraordinarily bright skin

– prevent acne and reduce the oil on skin

65 AED

3% OFFFeatured

Q7 Paris Carrot HCaste Intense Skin Lightening Complex Lotion 300ml

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Highlights:

Q7 Paris Carrot HCaste Intense Skin Lightening Complex Lotion 300ml

With its improved skin-lightening complex, this carrot-intense lotion helps:

Visibly reduces breakouts, stretch marks, redness.
Improved skin lightening complex for diverse skin concerns. Highly effective.
Formulated for all skin types. Prevents dryness, lightens dark spots.
Fades acne scars, regulates melanin production. Locks in moisture.
Blend of emollients, botanical extracts, carrot oil. For firm, radiant skin.

195 AED

13% OFFFeatured

IQueen Glossy Lux Vent Thermal Hair Brush 72x260mm

Accessories, Hair Accessories, Hair Care

IQueen Glossy Lux Vent Thermal Hair Brush 72x260mm

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IQueen Glossy Lux Vent Thermal Hair Brush 72x260mm

Specially designed to partner with a blow dryer to mimic the effect of a curling iron to a certain extent.

With its semi-sheer amber ombré finish, this brush showcases natural wood grains beneath a high-gloss polish for a touch of luxury. The ergonomic wooden handle ensures comfort and control, while the vented metal barrel allows even airflow for faster styling. Designed to work with a blow dryer, it adds volume at the roots and creates smooth, rounded finishes with ease.

Overall Diameter: 72mm, Length: 260mm

70 AED

20% OFFFeatured

Skin Care, Spot Corrector

Eclat White Brightening Facial Jar Cream 40g

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Highlights:

Eclat White Brightening Facial Jar Cream 40g

Serum Eclat-White is specially designed for fast action. Featuring a highly complex brightening, moisturizing and cleansing, serum Eclat -White solves your skin problems and brings satisfaction. It corrects the imperfections of your skin, evens skin tone and give to your skin’s a revolutionary brightness. Your skin is clear, soft, smooth and perfect.

20 AED