Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

LightenUp Honey Argan + Honey Lightening Face Serum 30ml

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LightenUp Honey Argan + Honey Lightening Face Serum 30ml

Experience the lightweight and fast-absorbing LightenUp Argan + Honey Face Serum, designed to preserve the elasticity and youthful bounce of your skin. This exquisite serum combines the nourishing benefits of Wildflower Honey, Argan Oil, Rose Water, and Aloe Vera to improve elasticity, minimize fine lines, and provide deep hydration.

Directions: Apply the serum to cleansed skin as needed, allowing it to absorb fully.

Warnings: Avoid applying the serum to the eye area.

Ingredients: Argan Oil, Wildflower Honey, Rose Water.

130 AED

33% OFF

Skin Care, Spot Corrector

Bravia Face Cream Black Spot Corrector 30gm

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Bravia Face Cream Black Spot Corrector 30gm

With its formula enriched with snail slime, Bravia face cream reduces skin imperfections (blackheads, spots, pimples, acne, etc.) and slows down the aging of the skin.

20 AED

17% OFFFeatured

Yoko Spa Milk Salt Shower Bath 250g

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Yoko Spa Milk Salt Shower Bath 250g

Spa salt scrub mixed with shower cream, milk formula, rich in milk, vitamin E and salt properties which help in exfoliating the skin, making the skin white, smooth, soft and pleasant to the touch.

How to use

Pour enough salt onto your palm. Scrub on wet skin in circular motion. Leave it on for about 3 minutes and then rinse it off.

25 AED

7% OFFFeatured

Oils & Moisturizer, Skin Care

Clairissime Pure Glycerin 200ml

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Clairissime Pure Glycerin 200ml

Clairissime is 100% plant-based. It restores lost moisture to dry skin and protects against environmental influences such as cold and sun. It can also be used for baby and infant care.

70 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Secret Glow Organic Vitamin C Brightening Hydrating Oil SPF 15 300ml

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Secret Glow Organic Vitamin C Brightening Hydrating Oil SPF 15 300ml

Protection from harmful Sunrays. Moisturises and softens. Lightens, brightens and glows.

Clear sunburn, dark spots. Smoothens and even skin tones

40 AED

11% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Pretty Cowry Donkey Milk Skin Oil 100ml

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Pretty Cowry Donkey Milk Skin Oil 100ml

Anti Aging Anti Wrinkle Whitening Moisturizing

Vitamin C Donkey Milk Serum

Hyaluronic Acid Orange Extract

Whitening Professional Skin Care

40 AED

38% OFFFeatured

Valera Hand Cream Collagen 75ml

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Valera Hand Cream Collagen 75ml

25 AED

13% OFFFeatured

Pastil Papaya & Apricot 7 in 1 Scrub for Skin Whitening Formula 500ml

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Pastil Papaya & Apricot 7 in 1 Scrub for Skin Whitening Formula 500ml

The composition has a cleansing, moisturizing and anti-inflammatory effect, soothes, relieves irritation, tightens pores, increases and maintains skin elasticity.

Gently exfoliate the skin and promoting its renewal. It moisturize, nourish and regenerate the skin.

With natural cellulose exfoliators that work at the source to unclog pores, remove trapped dirt and oil to clear skin and minimise the appearance of pores.

35 AED

17% OFFFeatured

D.E.S 5.5 Concentrated Spot Eraser Tube Cream 30ml

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D.E.S 5.5 Concentrated Spot Eraser Tube Cream 30ml

DES Eraser Cream is a cream concentrate that quickly and effectively eliminates skin imperfections such as black spots and scars. The eraser cream is also used to lighten dark areas of the skin (armpits, knees, elbows, knuckles, toes).

25 AED

8% OFFFeatured

Shower Gel, Skin Care

Morocco Skin Exfoliating Shower Gel 1000ml

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Morocco Skin Exfoliating Shower Gel 1000ml

60 AED

PRODUCTS ON SALES

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14% OFFFeatured

Lotion, Skin Care

RDL Papaya Extract With Vitamin E and Milk Brightening Hand & Body Lotion 600ml

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RDL Papaya Extract With Vitamin E and Milk Brightening Hand & Body Lotion 600ml

Whitening lotion for hands and body. It has a strong and effective formula in lightening skin tone and getting rid of pigmentation.

It contains Vitamin E, which moisturizes and softens the skin and does not leave a sticky feeling on the skin.

Rich in papaya extract and milk extract, which helps lighten the skin and get rid of pigmentation.

Vitamin E acts as an antioxidant in addition to moisturizing the skin and protecting it from ultraviolet rays.

It features a moisturizing formula composed of antioxidants that ensures optimal hydration and prevents premature aging.

Provides optimal penetration into the skin for maximum moisture retention.

The vitamin-rich formula provides the appearance of smoother, more youthful skin.

It gives the skin softness and a distinctive scent that lasts all day.

Restores the natural beauty and softness of the skin.

30 AED

14% OFFFeatured

Shower Gel, Skin Care

Amalico 3in1 Aloe Vera, Aloe + Vitamin E Shower Gel 500ml

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Amalico 3in1 Aloe Vera, Aloe + Vitamin E Shower Gel 500ml

Amalico Shower Gel is used for hair growth, moisturizer, anti-veneer and hair loss treatment  is safe for use for all hair types, derived from all natural ingredientsThis is a great hair cleaner because it squirts quickly and gently cleans.Since this is a fully natural shampoo

30 AED

8% OFFFeatured

BNB Brightening Mask 120ml

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BNB Brightening Mask 120ml

The Rice Extract Face Mask is a rejuvenating treatment that hydrates and brightens the skin. Infused with rice extract, it helps to soothe, nourish, and restore the skin’s natural glow while improving texture and tone.

How To Use:

Take 1 or 2 Tablespoons of Face Mask Powder. Mix it with water or milk or rosewater to make into paste. Apply a generous layer to clean, dry skin, avoiding the eyes. Leave on for 10-15 minutes, then rinse off with water. Use 1-2 times a week for best results.

55 AED

10% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Clove Oil 150ml

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Mamado Aromatherapy Natural Clove Oil 150ml

Mamado aromatherapy Natural Clove Oil is an instinctive remedy for dry and irritating skin. It is also known to lessen the appearance of stretch marks, baggy eyes and puffy skin. Clove oil has a local anaesthetic effect and temporarily numbs and relieves pain

45 AED

13% OFFFeatured

Aveeno Blackberry & Quinoa Protein Blend Shampoo for Color Treated Hair 354ml

Hair Care, Kids & Baby Care, Shampoo

Aveeno Blackberry & Quinoa Protein Blend Shampoo for Color Treated Hair 354ml

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Aveeno Blackberry & Quinoa Protein Blend Shampoo for Color Treated Hair 354ml

Protect and enhance your color-treated hair with Aveeno Blackberry & Quinoa Protein Blend Shampoo.
This nourishing formula, enriched with blackberry and quinoa protein, strengthens and preserves vibrant color while gently cleansing.
Free from sulfates and dyes, it keeps your hair healthy, shiny, and full of life.
Experience salon-quality care at home.

Protects color-treated hair
Strengthens with quinoa protein
Gentle cleansing formula
Sulfate and dye-free
Adds shine and vibrancy

Ingredients: Colloidal Oatmeal Extract, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Rubus Villosus (Blackberry) Fruit Extract, Hydrolyzed Quinoa, PEG-7 Amodimethicone, Polyquaternium-22, Polyquaternium-39, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Laureth-4, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Glycerin, Citric Acid, Sodium Citrate, Hexylene Glycol, Sodium Hydroxide, Sodium Benzoate, Fragrance(Parfum).

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

130 AED

10% OFFFeatured

Shower Gel, Skin Care

Pretty Be Gentle & Purity Blueberry Bath & Shower Gel 1000ml

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PrettyBe Mango Whitening and Exfoliating Shower Gel 1000ml

Pretty Be Gentle & Purity Blueberry Bath & Shower: is a mild cleanser that gently refreshes and nourishes the skin. Infused with blueberry extracts, it leaves your skin feeling soft, clean, and delicately scented. Ideal for daily use for a pure and soothing shower experience.

If you’re searching for a solution to maintain flawlessly smooth skin that fits seamlessly into your daily routine, look no further than Pretty Be Smooth. Crafted to provide effective, gentle care, this product transforms your skincare regimen into a luxurious experience. Designed for comfort and results, Pretty Be Smooth is the ideal companion for anyone looking to nourish and protect their skin effortlessly.
Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L isn’t just a product – it’s a commitment to healthier-looking skin. The innovative formula is lightweight, making it perfect for daily use without clogging pores or leaving greasy residue.
Infused with skin-loving ingredients, Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L actively replenishes moisture while shielding your skin from environmental stressors. Say goodbye to common irritations and hello to soothing, rejuvenated skin with every application.
Whether you’re preparing for work, a casual outing, or a special occasion, this product effortlessly complements your routine.

45 AED

10% OFFFeatured

Conditioner, Hair Care, Hair Scalp Treatment

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner 205gm

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Sulfur-8 Medicated Hair & Scalp Conditioner 205gm

Formulated with sulfur to condition hair and scalp.
Lightweight formula that moisturizes and softens hair without weighing it down.
Helps relieve dryness of hair and scalp.
Improves manageability and makes styling easier.
Adds natural shine and softness.

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner

Controls scalp itching & flaking due to dandruff
Apply to the affected area 1 – 4 times daily, or as directed by a doctor

Active Ingredients:
Sulfur 2%

Directions: Apply to the affected area 1-4 times daily, or as directed by a doctor.

135 AED

5% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Lait Selfie 24H Booster Face Cream 50gm

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Lait Selfie 24H Booster Face Cream 50gm

Capture your natural beauty and enhance your skin’s radiance with “Selifie Facial Cream – 50g.” This specialized facial cream is designed to help you achieve a flawless and youthful complexion, making every selfie a confidence-boosting moment.

Key Features:

Skin-Perfecting Formula: Selifie Facial Cream features a skin-perfecting formula that helps even out your complexion, reduce the appearance of imperfections, and promote a smoother, more youthful appearance.
Hydration and Nourishment: Beyond its complexion-enhancing properties, this cream provides essential hydration and nourishment to your skin, leaving it feeling soft, supple, and revitalized.
Lightweight and Non-Greasy: The lightweight texture of Selifie Facial Cream is easily absorbed by your skin, making it ideal for everyday use. It doesn’t leave a greasy residue, allowing for smooth makeup application.
Radiant Confidence: Incorporating this cream into your daily skincare routine helps boost your confidence, as it promotes a radiant and flawless complexion.

95 AED

8% OFFFeatured

Pixi Beauty Glow Tonic Exfoliating Toner 250ml

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Highlights:

Pixi Beauty Glow Tonic Exfoliating Toner 100ml

Exfoliating facial tonic that helps tone, firm and tighten the skin. It removes dead skin cells for healthier looking skin.

What it does:

Exfoliates and purifies the skin with Glycolic Acid
Ginseng improves circulation and energizes
Aloe vera soothes and hydrates
Refines the appearance of pores
Gently accelerates cell renewal to reveal a brighter, glowing complexion
Balances, heals and soothes for radient, healthier looking skin

120 AED

13% OFFFeatured

Silky Cool Gold Facial Scrub 140ml

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Silky Cool Gold Facial Scrub 140 ml

Introducing the Silky Cool Gold Facial Line, a luxurious collection designed to elevate your skincare routine to new heights of indulgence and efficacy. Crafted with a blend of premium ingredients and nourishing botanicals, each product in this line is meticulously formulated to provide a spa-like experience while delivering visible results.

Infused with walnut cell powder for deep cleansing and lasting hydration, it is perfect for balancing sensitive or oily skin.

35 AED

GIFT SET

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11% OFFFeatured

Hair Care, Shampoo

Amalico Pumpkin Seed Oil Shampoo 500ml

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Amalico Chebe Tchad Sudanese Karkar Shampoo 250ml

Strengthens Hair Strands
• Promotes Healthy Hair Growth
• Softer & Shiner Hair
• Prevents Hair Breakage

40 AED

13% OFFFeatured

Fruit of the Wokali Cream Sunscreen SPF 70, UVA Protection, Antioxidant Vitamins A, C, E, 130ml

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Fruit of the Wokali Cream Sunscreen SPF 70, UVA Protection, Antioxidant Vitamins A, C, E, 130ml

FRUIT OF THE WOKALI PROFESSIONAL CARE High Protection Sunscreen Cream SPF 70, Full Coverage, Provides Skin with Superior Protection Against UVA 1, 2 and UVB Rays. Proven protection against all skin-damaging rays. Contains antioxidant vitamins A, C, and E. Water and sweat resistant. Intensely moisturizes. Sun tested. Protects against premature aging. 130ml

35 AED

28% OFFFeatured

Plastic Handle Crochet Hooks For Braiding Micro Braid Hair Extensions Braided Hair 2 Pieces

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Plastic Handle Crochet Hooks For Braiding Micro Braid Hair Extensions Braided Hair

Use These Latch Hook/Crochet Needles To Install Many Popular Hair Extension Styles. Great For Adding Micro Braids Over Cornrows!.

18 AED

7% OFFFeatured

Hair Care, Hair Cream

Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-2 Straightening Cream 1000ml

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Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-2 Straightening Cream 1000ml

Achieve smooth, frizz-free, and straight hair with the Silky Cool Brazilian Keratin Hair Straightening Kit. This complete four-step treatment is designed to cleanse, straighten, nourish, and protect your hair using a perfect blend of Keratin and Collagen. Ideal for professional use, it provides long-lasting sleekness and a shiny, healthy finish. Whether you’re looking to straighten your hair or treat it with nourishing keratin, this kit does it all.

Precautions:

For professional use only.
Avoid contact with eyes, skin, and scalp. If irritation occurs, rinse immediately and discontinue use.
Always perform a patch test before application.
Use in a well-ventilated area and wear gloves.
Do not use on henna or metallic dye-treated hair.
Keep out of reach from children and store in a cool place.

650 AED

14% OFFFeatured

Clear Therapy CT+ Lightening Serum Carrot Oil 30ml

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Highlights:

Clear Therapy CT+ Lightening Serum Carrot Oil 30ml

Effectively erases pigment spots

Refines the skin’s texture

Additional skin care to the lotion and cream

Makes your complexion brighter and more even

30 AED

3% OFFFeatured

Fair & White Original Glutathione Extra Brightening Lotion for A Radiant Skin 500ml

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Fair & White Original Glutathione Extra Brightening Lotion for A Radiant Skin 500ml

Glowing skin! This unique body lotion contains Glutathione, a detoxifying agent, combined with the stimulating benefits of Vitamin C. Discover a product with the perfect texture, designed to brighten the complexion and tone down pigmentation spots. For radiant, even-looking, moisturized skin with a revitalized look.

145 AED

21% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Scalp Treatment

African Pride Olive Miracle Conditions & Controls Frizz Restore Curl Refresher 355ml

African Pride Olive Miracle Conditions & Controls Frizz Restore Curl Refresher 355ml

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African Pride Olive Miracle Conditions & Controls Frizz Restore Curl Refresher 355ml

African Pride® Natural Salon Care Moisture Restore Curl Refresher is a 7-IN-1 formula that detangles, conditions, protects against heat, refreshes curls, adds shine, controls frizz and prevents split ends. Olive and Tea Tree Oils help to provide anti-breakage nourishment for healthy looking hair and professional looking shine. Great hydration for natural hair. Moisturizes to help repair dry, damaged hair. Perfect for blow drying, maintaining short hair styles.

55 AED

17% OFFFeatured

Cathy Doll Aqua Sun Whitening Body Sun Serum SPF50/PA+++ – 138gm

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Cathy Doll Aqua Sun Whitening Body Sun Serum SPF50/PA+++ – 138gm

Cathy Doll Aqua Sun Whitening Body Sun Serum is a lightweight, water-based sunscreen designed to instantly brighten your skin tone while offering powerful sun protection. Its innovative gel texture transforms into a mineral water serum that absorbs quickly without stickiness, making it perfect for daily use in hot or humid climates.

🌟 Key Benefits:

High Sun Protection: SPF50/PA+++ shields skin from harmful UVA and UVB rays up to 50 times
Instant Brightening: Special gel particles tone up skin immediately after application
Water-Light Texture: Breaks into a mineral serum for fast absorption
Non-Sticky Formula: Smooth, lightweight feel that spreads easily without residue
Skin Nourishing Ingredients:
- Magnesium Ascorbyl Phosphate (Vitamin C): Brightens skin and evens tone
- Niacinamide (Vitamin B3): Reduces dark spots and dullness
- Jania Rubens Extract: Revitalizes and refreshes skin
- Titanium Dioxide: Provides long-lasting UV protection

🧴 How to Use:

Apply evenly over the body 15 minutes before sun exposure.
Gently massage until the cream breaks into serum droplets and fully absorbs.
Reapply every 2–4 hours for continued sun protection, especially during outdoor activities or sweating.

50 AED

17% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Efficient Argan Oil Moisturizing Spa Body Oil Gel 200ml

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Disaar Efficient Argan Oil Moisturizing Spa Body Oil Gel 200ml

Moisturizing Lightening Stretch Marks Body Massage Oils for Spa

Moisturizer, Anti-wrinkle, Anti-aging, Whitening, Firming, Nourishing, Lightening

25 AED

7% OFFFeatured

Miracle 9 Silk & Smoothing Honey & Avocado Heat Serum 118ml

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Miracle 9 Silk & Smoothing Honey & Avocado Heat Serum 118ml

Protect your hair from heat damage with the Miracle 9 Silk & Smoothing Heat Serum. This 4oz styling spray is enriched with a nourishing blend of honey and avocado, known for their moisturizing and softening properties.

Formulated to reduce the impact of heat styling tools such as flat irons, blow dryers, and curling wands, the serum helps maintain healthy-looking hair. It delivers a smooth, silky finish with a natural-looking shine, making it an excellent choice for daily styling routines.

65 AED