Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Bio Claire Lightening Body Cream 130ml

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Bio Claire Lightening Body Cream 130ml

Bio Claire Lightening Cream without Hydroquinone.

The lightening Cream without hydroquinone stimulates the lightening processus in a natural way, ensures complete elimination of cutaneous defects and makes your complexion clear, and even, with no mess.

Its Natural Bio-Vegetal activator makes your skin bright and healthy.

35 AED

25% OFFFeatured

Mena Pineapple Soap with Natural Scrub 100gm

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Mena Pineapple Soap with Natural Scrub 100gm

Premium nature-picked soap and dazzling watches fake rolex pearlmaster scrub. Purely delicate bubbles help cleansing more deeply. Pineapples extract enhances skin peeling even more gently. AHA and Natural honey are added to enrich moisturizer. Plus luffa sponge embedded into make the soap more effective. Shine your new beautiful replica rolex lady-datejust watches healthy skin radiantly.

15 AED

7% OFFFeatured

DR.MEINAIER Bamboo Charcoal Peel Off Jelly Mask 650gm

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DR.MEINAIER Bamboo Charcoal Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

13% OFFFeatured

Donkey Milk Protect Sunblock 130ml

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Donkey Milk Protect Sunblock 130ml

The Donkey Milk Protect Sunblock is the ultimate sun protection solution for all skin types, available in two powerful variants SPF 90 PA+++ for extra protection and SPF 60 PA+++ for moderate coverage. Formulated with natural donkey milk extract, this sunblock not only provides superior UVA/UVB protection but also helps lighten, mattify, and moisturize your skin, leaving it feeling soft, nourished, and well-protected throughout the day.

Key Benefits:

Superior Sun Protection: Offers broad-spectrum UVA/UVB protection to shield skin from harmful sun rays.
Lightens and Brightens: Helps even out skin tone for a radiant, glowing complexion.
Mattifies Skin: Controls shine and helps maintain a matte finish, ideal for oily or combination skin.
Moisturizes and Nourishes: Infused with donkey milk extract to hydrate and nourish your skin, preventing dryness.
Water and Sweat Resistant: Quick-absorbing formula that provides long-lasting protection during outdoor activities.

Features:

Natural Donkey Milk Extract: Rich in vitamins and minerals, it nourishes and moisturizes while protecting the skin.
SPF 90 PA+++ and SPF 60 PA+++: Choose between stronger protection (SPF 90) or moderate coverage (SPF 60) based on your needs.
Lightweight Formula: Absorbs quickly and does not leave a greasy residue, perfect for daily wear.
Non-Irritating: Suitable for all skin types, including sensitive skin.

35 AED

13% OFFFeatured

Purec Pure Egyptian Magic Whitening Turmeric & Caviar Spa Scrub 750gm

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Purec Pure Egyptian Magic Whitening Turmeric & Caviar Spa Scrub 750gm

Purec Egyptian Magic Whitening Turmeric & Caviar Spa Scrub is the perfect exfoliating and lightening scrub formulated with Pure and natural extracts with fine apricot powder. This scrub is created for superior anti-aging and lightening benefits. Scrub beads help brighten the complexion and reduce inflammation thereby revealing a clearer and more even complexion.

It has high exfoliating property and helps properly rejuvenate the skin. The strong aroma of the scrub will keep you feeling fresh all day long.

65 AED

3% OFFFeatured

Shower Gel, Skin Care

Pure Glow Intense Exfoliating Body Wash 750ml

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Pure Glow Intense Exfoliating Body Wash 750ml

Lightening Strength: Advanced Strength – Intensive Lightening for Stubborn Discoloration

Pure Glow Intense Exfoliating Body Wash is a refreshing daily cleanser formulated to help visibly brighten the skin while washing away dirt, excess oil, and impurities. Enriched with Macadamia Oil and Curcumin Extract, it helps leave skin feeling soft, smooth, and refreshed while promoting a brighter, more even-looking complexion. A blend of Arbutin, Mulberry Root Extract, Licorice Root Extract, and Vitamin C helps improve the appearance of uneven skin tone and dullness, preparing the skin for the rest of your Pure Glow body care routine.

Its rich, creamy lather cleanses without leaving skin feeling overly dry, while conditioning ingredients help maintain moisture and comfort after every wash. With continued use, skin feels clean, refreshed, and visibly brighter, creating the ideal foundation for your lightening routine.

680 AED

8% OFFFeatured

Scrubs, Shower Gel, Skin Care

Gluta Gold Carrot Whitening Shower Gel 1000ml

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Gluta Gold Carrot Whitening Shower Gel 1000ml

55 AED

15% OFFFeatured

Creams, Skin Care, Tubes

Clovate Brightening Cream Tube 50gm

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Clovate Brightening Cream Tube 50gm

Our Clovate Brightening Cream is formulated in a light creamy texture that safely reduces dark skin discoloration with Alpha Arbutin Complex and gentle Lactic Acid exfoliation, improving clarity and radiance. Clovate restores a luminous glow, resulting in soft, smooth, and even-toned skin.

Directions: Apply a thin layer of Clovate Brightening Cream directly to brown spots or uneven skin tone on dry, cleansed skin preferably at night.

Key Ingredients: Alpha Arbutin Complex, Lactic Acid, Clove Oil.

55 AED

15% OFFFeatured

Kingsley House Cocoa Butter Body Cream 500ml

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Kingsley House Cocoa Butter Body Cream 500ml

Kingsley House cocoa butter cream. For intensive hydration of the skin,it is easily absorbed. The nutrients contained help hydrate and protect the skin dry and sensitive while improving the firmness and vitality of the skin.

Mums to be can use it to minimise and reduce the Appearance of stretch marks. Softens, smooths and rejuvenates. Suitable for all skin types.

55 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Natural Essential Oil Blends Stress 30ml

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Difeel 100% Natural Essential Oil Blends Stress 30ml

Difeel’s Essential Oil Blends are made with 100% Natural Ingredients.
Helps Relieve Stress, Relax Tension & Improve Focus
Helps boost activity.
Made in the USA

75 AED

PRODUCTS ON SALES

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5% OFFFeatured

Skin Care, Tonners

Trimay Peptaluronic Edelweiss Hydra Lifting Toner 200ml

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Trimay Peptaluronic Edelweiss Hydra Lifting Toner 200ml

Trimay Peptaluronic Edelweiss Hydra Lifting Toner is designed for deep hydration and complex lifting effect, which reduces wrinkles, improves elasticity, removes dullness and gives a healthy look to the skin.

This formula is an excellent preventive measure against the signs of ageing: it prevents premature skin ageing and the appearance of wrinkles. The toner provides visible results on the skin: it reduces dryness and smoothes the microtexture, it intensely moisturises and helps to keep moisture inside the skin, it eliminates dryness and gives a feeling of comfort.

The toner contains only natural and hypoallergenic ingredients, classified as EWG Green, fragrance-free and is suitable for even the most sensitive skin.

95 AED

11% OFFFeatured

Pretty Cowry Hyaluronic Acid Peptide Eye Serum Remover Dark Circles Anti Aging 30ml

Eye & Lip Care, Skin Care

Pretty Cowry Hyaluronic Acid Peptide Eye Serum Remover Dark Circles Anti Aging 30ml

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Pretty Cowry Hyaluronic Acid Peptide Eye Serum Remover Dark Circles Anti Aging 30ml

You can apply it on anywhere of your face. It is an all-around cream you can buy now at a preferable price.

The effect is magical!

40 AED

18% OFFFeatured

Cloud 9 Carotte plus Aloe Vera Multi-Vitamin Lightening Lotion 500ml

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Cloud 9 Carotte plus Aloe Vera Multi-Vitamin Lightening Lotion 500ml

Cloud 9 Carotte plus Aloe Vera Multi-Vitamin Lightening Lotion is a non-greasy body lotion that uses carrot oil and aloe vera to lighten dark spots, even skin tone, and nourish the skin. Enriched with vitamins, it helps improve elasticity and texture, leaving skin smooth, radiant, and hydrated. The lotion is suitable for daily use and aims to produce a clean, clear, and spotless complexion.

Primary function: Lightens dark spots, evens skin tone, and clears stretch marks, green veins, and knuckles.
Key ingredients: Carrot oil, aloe vera, and a blend of multi-vitamins.
Benefits: Nourishes the skin, enhances elasticity, and promotes a smooth, radiant, and hydrated complexion.
Formula: Lightweight, non-greasy, and fast-absorbing, making it ideal for daily use.
Additional features: It is a hydroquinone-free formula.

165 AED

13% OFFFeatured

Reborn Beauty Gold Face Wash 150ml

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Reborn Beauty Gold Face Wash 150ml

Lifts away dirt, excess oil, and impurities without stripping the skin of its essential moisture.
Enriched with Aurum (gold) essence, it provides a deep boost of hydration, keeping your face soft and dewy throughout the day.
Helps eliminate dullness, promoting a brighter, luminous, and more revitalized complexion.

35 AED

5% OFFFeatured

Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

Shower Gel, Skin Care

Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

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Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

Energizing Exfoliating Shower Gel – With Vitamin C

Treat your skin to an invigorating, cleansing, and exfoliating treatment with Vitamin C. Its sensorial texture, with exfoliating microbeads, eliminates impurities and dead skin cells, leaving skin visibly smoother and more radiant. Every morning, awaken your senses with its rich, exfoliating lather and a fresh, fruity, and invigorating fragrance. For effective exfoliation, an energy boost, and luminous skin, day after day.

95 AED

25% OFFFeatured

Pure Skin Vanishing Lightening Care Serum 30ml

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Pure Skin Vanishing Lightening Care Serum 30ml

Helps to inhibit melanin production and prepares your skin for the next steps of your beauty routine

Enriched with fast penetrating nutrients that relaxes rough and dry skin

Enhances the skin’s defenses and preventing future damage

30 AED

25% OFFFeatured

Pureform Sulfur Soap 2000 160gm

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Pureform Sulfur Soap 2000 160gm

Solid hand is mild cleansing and leaves the hands soft and smooth Helps in getting rid of the dirt and greasy surface deposits without irritating the skin

Pureform Sulfur 2000 Soap is a medicated skin treatment soap specifically formulated for skin conditions like Acne and Dermatitis. It is unscented and light on the skin, free from radicals, and made from 100% original and organic Sulfur powder. It provides relief from irritating skin conditions like Acne and Dermatitis and tends to your skin’s fragile condition during use

15 AED

20% OFFFeatured

Creme 21 Aqua Soft Moisturizing Cream Soap 125gm

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Creme 21 Aqua Soft Moisturizing Cream Soap 125gm

Creme 21 Aqua Soft Moisturizing Cream Soap contains Pro-Vitamin B and rose water to deeply moisturize and cleanse the skin. It contains a special formula that works to form a protective barrier on the surface of the skin to maintain hydration, in addition to Pro-Vitamin B and rose water, which enhance the improvement of skin elasticity and hydration.

Benefits and features:

It contains Pro-Vitamin B, which helps moisturize and soothe dry skin.
Gently cleanses the skin and removes dirt and impurities without drying it out.
Rose water helps improve skin elasticity and revitalize the skin.
It gives the skin a feeling of freshness and softness thanks to rose water, which has soothing properties.
Suitable for all skin types, including sensitive skin.
It has a pleasant rosewater scent that gives the skin a refreshing and soothing scent.
The creamy formula of the soap makes it easy to use and can be easily washed off the skin.

How to use:

Wet the face and body with water.

Gently massage the soap into the skin in circular motions to form foam.

Rinse off the soap with water.

Gently dry the face and body with a clean towel.

Warnings:

For external use only.

keep away from the reach of the children.

Store in a cool, dry place away from direct sunlight.

20 AED

10% OFFFeatured

Cantu Jamaican Black Castor Oil Curl Stretch Paste 170gm

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Cantu Jamaican Black Castor Oil Curl Stretch Paste 170gm

Cantu Jamaican Black Castor Oil Curl Stretch Paste is a styling paste specifically designed for curly and frizzy hair. Enriched with Jamaican Black Castor Oil and Shea Butter, this paste helps define, shape and stretch curls while controlling frizz and moisturizing hair.

The Curl Stretch Paste provides strong hold and long-lasting definition for your curls. It gives the hair shine and suppleness without weighing it down or making it sticky. The natural ingredients help to nourish, strengthen and protect the hair from external influences.

Apply a small amount of Cantu Jamaican Black Castor Oil Curl Stretch Paste to towel-dried or dry hair and distribute evenly from roots to ends. Style your curls as desired by shaping with your fingers or stretching with a comb or hands. Allow the paste to dry completely and enjoy the long-lasting hold and definition.

Experience the care and definition of Cantu Jamaican Black Castor Oil Curl Stretch Paste and enjoy beautiful, defined curls all day long.

45 AED

7% OFFFeatured

Sunny Isle Rosemary Mint Hair & Strong Roots Oil 59ml

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Sunny Isle Rosemary Mint Hair & Strong Roots Lite Oil 59ml

Sunny Isle Rosemary Mint Hair and Strong Roots Oil Lite hair oil is a nutrient-rich, Double Growth formula that solves all your hair concerns. Formulated especially for light and thin hair, this oil nourishes hair follicles, soothes split ends, and helps with dry scalp. This lite hair oil uses natural ingredients and essential oils to provide the care your hair deserves. Use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during your next hot oil treatment.

65 AED

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6% OFFFeatured

Creams, Skin Care, Tubes

PR+ Paris Lightening Cream Gold 24K 50ml

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PR+ Paris Lightening Cream Gold 24K 50ml

The signature face cream of the Gold 24K range. Rich and hydrating, it nourishes the skin, helps soften the appearance of dark spots and reveals a clear, luminous complexion. The glow gesture for black, deep and mixed skin tones. 50 ml.

Treat your face to an exceptional care. The Gold 24K Brightening Cream PR+ Paris is the signature face treatment of the house’s most precious range, designed for black, deep and mixed skin tones seeking a clearer, more luminous and even complexion.

Its benefits

Hydrates and nourishes the skin of the face for lasting comfort.
Helps soften the appearance of dark spots.
Reveals a clearer, more luminous and even complexion.
Enriched with plant-based actives, including licorice extract, valued for its benefits on the complexion’s radiance.

How to use

Apply the cream to a clean face, avoiding the eye contour, and massage in with light circular movements. For optimal results, include it in your Gold 24K ritual, after the serum.

This cream is part of the Gold 24K range. Discover the complete ritual to extend radiance, from cleansing to body care.

Reveal your skin’s full radiance, and celebrate your beauty.

Size: 50 ml. Full ingredient list available in the Ingredients tab. For ages 12 and over. Avoid contact with eyes.

235 AED

American Dream Cocoa Butter Original Solid Complex 112gm

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American Dream Cocoa Butter Original Solid Complex 112gm

The most hydrating formula in our range. Ideal for targeting really rough, dry areas like elbows, knees and heels to restore the skin to supple smoothness.

Solid Complex will help to heal dry, chapped lips as well as being effective as an all over body butter.

Apply as often as required

50 AED

14% OFFFeatured

Hair Care, Hair Mask, Hair Treatment

Sunny Isle Pure Chebe Intensive Repair Masque 437ml

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Highlights:

Sunny Isle Pure Chebe Intensive Repair Masque 437ml

Sunny Isle Pure Chebe Intensive Repair Masque is infused with a combination of pure African Chebe powder and our pure Jamaican black castor oil. These two potent strengthening ingredients are nature?s best remedies for healthy hair. Our deep conditioning masque nourishes your scalp, replenishes moisture, and softens hair texture by supporting elasticity and manageability. Highly effective all hair types including permed, natural, and curly hair.

Features & Benefits:

Repair broken bonds between hair proteins, fill voids within the hair fibers

Deeply conditions, detangles, hydrates, and revives dry hair and scalp

Strengthens weak, damaged, and overprocessed hair

Alleviates and Soothes Dry, Itchy Flaky Scalp

Sulfate and Paraben Free.

Restore a healthy look while promoting natural hair growth.

60 AED

12% OFFFeatured

Cococare Vitamin E Cream 110gm

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Cococare Vitamin E Cream 110gm

A moisturizing body cream enriched with Vitamin E, which contains antioxidants that are essential to promote healthy skin.

It helps with daily use to moisturize your skin and protect it from dryness.

Vitamin E promotes the reduction of stretch marks and protection against skin diseases.

It is fragrance-free and gives your skin the perfect softness and hydration.

Product information:

Fragrance-free.

Suitable for all skin types.

75 AED

33% OFFFeatured

Dabur Herbolene Aloe Petroleum Jelly Green 225ml

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Dabur Herbolene Aloe Petroleum Jelly Green 225ml

Dabur Herbolene Aloe Petroleum Jelly Green 225ml is a multi-purpose skincare product that is enriched with the goodness of aloe vera. It provides deep Moisturization and nourishment to the skin making it soft and supple. This petroleum jelly is perfect for dry and rough skin as it helps to lock in moisture and protect the skin from external factors. It can be used on lips elbows knees and other areas that need extra care and hydration. The white colour of the jelly gives a clean and fresh look to the skin.

Safety Warning

Do not use it when seal is broken and stop using it if any allergic reactions

20 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Olive Lightening and Moisturizing Oil 100ml

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Disaar Olive Lightening and Moisturizing Oil 100ml

Disaar Olive Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Golden Star Beauty Cream 20gm

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Golden Star Beauty Cream 20gm

Golden Star Beauty Cream is a lightweight skincare cream designed to nourish and moisturize the skin while promoting a smoother and healthier-looking complexion. Its gentle formula helps improve the appearance of uneven skin tone and leaves the skin feeling soft, refreshed, and hydrated.

The cream absorbs quickly without leaving a greasy residue, making it suitable for daily use. Ideal for all skin types, it helps maintain skin moisture and supports a naturally radiant appearance with regular use.

Key Features

Helps nourish and moisturize the skin
Supports a smoother, healthier-looking complexion
Helps improve the appearance of uneven skin tone
Lightweight and fast-absorbing formula
Non-greasy texture for comfortable daily use
Suitable for all skin types

25 AED

8% OFFFeatured

African Pride Dream Kids Quick Bounce Detangling Pudding 425gm

Conditioner, Hair Care, Hair Gel & Spray, Kids & Baby Care

African Pride Dream Kids Quick Bounce Detangling Pudding 425gm

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African Pride Dream Kids Quick Bounce Detangling Pudding 425gm

Our smooth, creamy, feather-light kids formula contains the finest extra virgin olive oil and herbal extracts used for generations to help strengthen and protect hair. Formulated exclusively for children with delicate hair and scalps, Quick Bounce Detangling Pudding and its intense moisturizing properties help manage tangles, instantly improve softness, and boost shine in naturally curly, wavy, kinky-coily hair.

55 AED

10% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Gluta Gold Vitamin C 15000mg Whitening Essential Oil for Face & Body 300ml

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Gluta Gold Vitamin C 15000mg Whitening Essential Oil for Face & Body 300ml

Gluta Gold Vitamin C 15000mg Whitening Essential Oil is a professional skincare solution designed for both face and body. This essential oil aims to brighten and whiten the skin, reduce the appearance of dark spots, and provide anti-aging benefits. Formulated with Vitamin C, grape seed oil, avocado oil, and arbutin, it deeply moisturizes and nourishes, leaving the skin smooth and soft. The lightweight formula absorbs quickly without leaving a greasy residue, suitable for various skin types and offering fast-acting results.

Highlights

Formulated with 15000mg Vitamin C for skin brightening and anti-aging benefits.
Targets dark spots and uneven skin tone, promoting a more radiant complexion.
Provides deep moisturization and nourishment for smooth and soft skin.
Lightweight, fast-absorbing formula suitable for use on both face and body.

45 AED

10% OFFFeatured

Eveline Velvet Matte Lipstick

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Highlights:

Eveline Velvet Matte Lipstick.

Complete your makeup with Eveline Rouge, which combines elegance and care.

It features an advanced formula that gives lips a rich, deep color from the first stroke.

It provides full coverage and a velvety matte finish, adding a long-lasting, sophisticated touch to your look.

Creamy texture glides smoothly on the lips.
Enriched with vitamin E and castor oil.
Softens the texture of the lips.
Deep moisturizing properties are enhanced with antioxidants.
Protects the lips from external factors.
Forms a protective layer that prevents moisture loss from the lips.

Ingredients:

Isopropyl Palmitate, Paraffin, Ricinus Communis Seed Oil, Kaolin, Dicaprylyl Carbonate, Octyldodecanol, Mica, Paraffinum Liquidum, Ozokerite, Lanolin, Methyl Methacrylate Crosspolymer, Butyl Stearate, Euphorbia Cerifera Wax, Myristyl Lactate, Copernicia Cerifera Wax, Ethylene/VA Copolymer, Parfum, Benzyl Alcohol, Ethylparaben, Pentaerythrityl Tetra-di-T-Butyl Hydroxyhydrocinnamate, Lauroyl Lysine, Silica, Dehydroacetic Acid, BHT, PEG-8, Tocopherol, Soybean Oil, Ascorbic Acid, Ascorbyl Palmitate, Citric Acid, Benzyl Benzoate, Citronellol, Linalool. May contain (+/-): Aluminum Hydroxide, Triethoxycaprylylsilane, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, CI 12085, CI 19140, CI 15850, CI 15880, CI 45380, CI 45410, CI 77000 (Aluminium), CI 77007, CI 73360, CI 75470, CI 77491, CI 77492, CI 77499, CI 77510, CI 77861 (Tin Oxide), CI 77891.

45 AED