Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Dhin Dhin Chocolate Body Brightening Cream 360g

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Dhin Dhin Chocolate Body Brightening Cream 360g

Brightening Cream Dhin Dhin Body Brightening Cream with Avocado brightens your skin, removes dark knuckles, reduces fine lines and eliminates discoloration. Application Apply the cream Morning and evening for the best results use the cream daily for 7 days. Gently massage it into the skin after bathing and wash…

35 AED

33% OFFFeatured

Skin Doctor Honey & Milk Soap 100gm

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Skin Doctor Honey & Milk Soap 100gm

Intensive and nourishing soap for a healthy skin.

Skin Doctor Honey & Milk Soap is created with mild but effective moisturizing essences plus Honey and Milk Extract to help whiten skin while cleansing. It also contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and gently massage thoroughly, then rinse off.

Use twice daily, morning and night.

10 AED

14% OFFFeatured

Zahrat Al Lebanon Beauty Pack With Free Two Anti Acne & Whitening Serums

Face Cream, Skin Care, Spot Corrector

Zahrat Al Lebanon Beauty Pack With Free Two Anti Acne & Whitening Serums

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Zahrat Al Lebanon Beauty Pack With Free Two Anti Acne & Whitening Serums

Hydrates, moisturizes & revives skin
Anti-Acne Serum fights against acne formation
Brightening Serum provides skin a luminous glow
Combats against pollution, UV rays & other environmental stressors
Works well or all types skin skin of men & women

30 AED

13% OFF

Cire D’abeille Beeswax Concentrate 100ml

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Cire D’abeille Beeswax Concentrate 100ml

Its innovative formula eliminates dead cells to refine and improve skin texture and illuminates your skin in just one step. This Concentrate is rich in fatty acid, nourish the skin barrier and makes the skin softer and more beautiful. Its Formula innovative repairs and gives a nice light complexion.

Direction of usage:

How to use: Always apply to a clean/dry skin, massaging in circles until the body lotion is completely absorbed. For body use, eep out of reach of children. For all skin type.

35 AED

10% OFFFeatured

Hair Care, Hair Serums, Serums, Skin Care

iCan London Brightening Facial Serum 30ml

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iCan London Brightening Facial Serum 30ml

ican London AHA 30% + BHA 2% Serum – Healthy Exfoliating Brightening Facial Serum 30ml

AHA 30% + BHA 2% Serum
10 minute exfoliating facial
healthy and glowing
brighten skin tone & remove acne

Safety Information:

Keep away from children

45 AED

14% OFFFeatured

Face Wash, Skin Care, Sunscreen

Golden Pearl Daily Oil Control Face Wash 150ml

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Golden Pearl Daily Oil Control Face Wash 150ml

Golden Pearl Oil Control Face wash has been specially formulated for oily & acne prone skin. The mixture of excess oil and dirt on skin blocks the pores which causes acne & pimples. This face wash deeply cleanse the pores and ensures long lasting oil control. Its regular use removes acne & pimples from your blocked pores, so that your skin remains clean, fresh and acne free.

Ingredients:

Sodium Lauryl Ether Sulphate, Cocoamido Propyl Betaine, EGDS (Ethylene Glycol Di Stearate), Carboxy Methyl Cellulose, Coconut Diethanolamide, Citric Acid, Propylene Glycol, Aloe Vera Gel, Triclosan, Distilled Water, Perfume, preservatives and FD &C Colours.

How to Use:

Squeeze a little amount of Golden Pearl Oil Control Face wash into your palm. Add water and lather. Apply to your face and neck area and massage gently. Rinse with warm water and gently dry. Use it daily in the morning and evening for best results.

30 AED

22% OFFFeatured

Rich & Pure Lightening Cream 275ml

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Rich & Pure Lightening Cream 275ml

This clarifying cream, infused with potent ingredients, helps to clarify and brighten dull skin while promoting a smooth and even complexion. With a generous 275ml/9.3oz bottle, experience double the active formula for maximum results. Perfect for a brighter, more radiant you!

35 AED

25% OFFFeatured

Papaya Clear Clarifying Lightening Lotion 200ml

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Papaya Clear Clarifying Lightening Lotion 200ml

Papaya Clear illuminating clarifying milk is the ultimate treatment designed to safely maintain and unify your complexion. It will help you to effectively clarify pigmentation spots, and most of the time to eliminate them, while harmoniously regulating the skin tone. With each application, your skin is softer, more even and your complexion brighter.

30 AED

36% OFFFeatured

Lotion, Tubes, Skin Care

Melano Papayatone Whitening Lotion

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Melano Papayatone Whitening Lotion

Melano PapayaTone Brightening Gel With Papaya 40gm

Papaya Tone gel to lighten the skin with papaya extract, vitamin C and vitamin E, 40 grams.

The formula has a light texture to lighten the skin, including melasma, pigmentation, and dark spots

It helps unify skin tone to obtain healthy and elastic skin

It helps increase skin hydration to obtain soft and elastic skin

35 AED

15% OFFFeatured

Neutrogena Hydro Boost Whipped Body Balm for Dry Skin 200ml

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Neutrogena Hydro Boost Whipped Body Balm for Dry Skin 200ml

Neutrogena Hydro Boost Whipped Body Balm delivers advanced hydrating facial skincare expertise, for fresh, radiant skin that is clinically proven. This refreshing, ultra-light formula is powered by Hyaluronic Acid, a superior skincare moisturizer capable of holding up to 1,000 times its weight in water. This cream gives the skin the hydration it needs by helping to keep the skin hydrated, and it maintains the skin’s moisture balance by continually releasing moisture when it is needed.

Benefits and Features:

It regenerates the lipids in the skin barrier, helping it to retain water more effectively.
Hyaluronic acid rejuvenates the skin without adding an extra layer of oil or grease.
A superior skin care moisturizer that provides long-lasting hydration.
It moisturizes dry skin without leaving a greasy feel and makes it soft and full of freshness.
Hyaluronic acid prevents the appearance of premature signs of aging.
It has anti-inflammatory properties that help fight acne-causing bacteria.
Suitable for sensitive skin.
Tested under dermatological supervision.

How to use:

Use morning and evening to recover at night, for healthy, hydrated skin

55 AED

PRODUCTS ON SALES

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7% OFFFeatured

Shampoo, Shower Gel, Skin Care

Vaseline Body Wash Youthful Glow Glutaglow 425ml

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Vaseline Body Wash Youthful Glow Glutaglow 425ml

Vaseline Body Wash Youthful Glow Glutaglow – First time innovation of Skincleansing that come in serum texture

– Powered by GLUTAGLOWTM exclusive Formula From Vaseline.

– Get the Power of GlutaGlow to elevate Brighten and Youthful-looking skin

-GlutaGlowTM Technology with 10X Niacinamide and Glutathione that help brighten and even skin tone and Hyaluron help the skin look dewy, as if adding water to the skin. Rejuvenate and brighten dull skinfrom the moment of showering

– Pro-retinol to help shed old skin cells revealing new, younger looking skin. stay away from wrinkles

– Combining the fragrance that is full of charm and elegance from the mugur flower with the freshness of the jasmine and pear flowers.

65 AED

18% OFFFeatured

Mouth Wash, Personal Care

Listerine Cool Mint Daily Mouthwash Mint 500ml

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Listerine Cool Mint Daily Mouthwash Mint 500ml

Kills bad breath germs: The mouthwash kills 99% of germs that cause bad breath and features a refreshing flavour
Reduces plaque: It helps reduce and prevent plaque, a major cause of gum disease
Gum protection: Kills bacteria above and below the gum line to keep gums healthy
Freshens breath: It provides lasting fresh breath while helps eliminate bad bacteria in the mouth, it doesn’t alter the balance of the oral flora
Greater reach than brushing alone: It gives a 3X deeper clean compared to brushing alone, leaving your mouth totally clean and refreshed
New-100% recyclable bottles and 50% post-consumer recycled plastic- Our new bottle now contains 50% post- consumer recycled plastic. Also, we use 100% recyclable bottles and caps*.
*Where facilities exist; safety seal excluded.

45 AED

10% OFFFeatured

Conditioner, Hair Care

Alattar Deep Conditioning Hair Balm for Growth & Thickness

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Alattar Deep Conditioning Hair Balm for Growth & Thickness

Highlights

Supports Fuller Hair Growth: This deep conditioning balm is formulated to help the appearance of thinning areas on the scalp, promoting visibly thicker and denser-looking hair.
Reduces Visible Hair Shedding: Regular use helps strengthen hair strands and follicles, reducing the appearance of breakage and excessive hair fall.
Scalp Refreshment: Works to effectively cleanse the scalp, reducing the appearance of flakes (dandruff) and leaving the scalp feeling healthy and refreshed.
Strengthens and Lengthens: Designed to reinforce the hair’s structure from root to tip, supporting the overall length and vitality of your natural hair.
Intensive Hair & Follicle Care: Provides essential nutrients to the hair follicles, maximizing their health for stronger, more resilient hair fibers.

45 AED

13% OFFFeatured

Hair Care, Hair Oil, Shampoo

Skin Doctor Shea Butter Regenerating Hair Oil Replacement 200ml

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Skin Doctor Shea Butter Regenerating Hair Oil Replacement 200ml

Skin Doctor Shea Butter Regenerating Hair Oil Replacement offers a non-greasy formulae and protects the hair from heat as well as deep moisturizing and strengthening the hair strands.
Excellent moisturizer, ultimate softening and strengthening for brittle, dry and damaged hair.
– No sulphate.
– No paraben.
– Vegan formula.
– Natural active ingredients.

Apply the product on your palm, rub them together and massage gently from roots to the tip of your hair. Can be used for dry hair (for styling) and wet hair (for manageability).

Ingredients

35 AED

8% OFFFeatured

Conditioner, Hair Care

Pure Honey Moisturizing Dry Defense Conditioner 355ml

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Pure Honey Moisturizing Dry Defense Conditioner 355ml

Creme of Nature Pure Honey collection is infused with a blend of Pure Honey, Certified Natural Coconut Oil & Shea Butter. This NEW collection targets dry, dehydrated hair to provide essential moisture, softness, and smoothness where your hair needs it without weighing it down.

Locks in Moisture. Smooths and Softens. No Sulfates, No Mineral Oil. Controls Frizz and Untangles.

60 AED

17% OFFFeatured

Lotion, Serums, Skin Care

Dhin Dhin Face Plumping Cream 100gm

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Dhin Dhin Face Plumping Cream 100gm

CREAM is a unique daily moisturizer which delivers anti-wrinkle and firming action, created specially to care for your face and neck. Experience advanced action against the signs of aging with smoother, firmer skin.

USAGE: Smooth cream gently apply onto the face and Neck until thoroughly absorbed. Best to use everyday after cleansing the face and neck.

25 AED

13% OFFFeatured

AR Vitamin C Peptide Booster Serum 10ml

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AR Vitamin E Anti Acne & Oil Control Booster Serum 10ml
Facial serum for acne problems persons, Riches in nourishing value from Salicylic Acid which helps to Protect excess oil on the face that is the cause of acne problems. Also combines the value of Vitamin E, Snail Extract, Collagen, Royal Jelly Extract, Shea Butter to help adding moisture to the skin. With Sea Buckthorn Fruit Extract can help to protect the skin from wrinkles. Gives the skin look radiant and smooth naturally when used continuously on a daily basis.

35 AED

7% OFFFeatured

Kamill Hand & Nail Cream With Chamomile & Strawberry 75ml

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Kamill Hand & Nail Cream With Chamomile & Strawberry 75ml’

The fast-absorbing Kamill Sweety hand and nail cream for all skin types moisturizes the skin and supports its regeneration. Its enticing strawberry scent also lifts your spirits. The hand cream contains organic chamomile from certified organic farming and strawberry extract.

Chamomile is one of the best-known native plants and is traditionally used as a natural care and remedy. With a little imagination, one can see a radiant sun in the golden-yellow flower heads of chamomile. The healing properties of chamomile are medically proven. The ingredients of the chamomile flowers have various effects: they counteract the effects of pro-inflammatory substances in the body, inhibit the growth of bacteria, relax, soothe, and promote wound healing.

65 AED

17% OFFFeatured

Shower Gel, Skin Care

Skin by Zaron Vitamin C Glycolic Acid, Castor Oil Body Wash 600ml

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Skin by Zaron Vitamin C Glycolic Acid, Castor Oil Body Wash 600ml

The Skin by Zaron Vitamin C Body Wash features a calming creamy formula that effectively cleanses, brightens, and hydrates the skin.

Infused with Vitamin C, Glycolic Acid, and Castor Oil, this body wash effectively exfoliates, nourishes, and protects the skin from dullness, leaving a smoother, brighter, and healthier appearance.

Vitamin C & Glycolic Acid work to brighten, fight-aging, boost collagen production, exfoliate, and keep pores clear and unclogged.

Additionally, Castor Oil moisturizes, nourishes, soothes, reduces inflammation, and minimizes scars for a comprehensive skincare experience.

250 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

OXYGÈNE Essential Fairness Beauty Cream SPF 30 PA+++ 7-Day Challenge

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30 AED

GIFT SET

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29% OFFFeatured

Hair Care, Hair Food, Hair Scalp Treatment

Royal Beeswax Cire Dabeille 113gm

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Royal Beeswax Cire Dabeille 113gm

Royal Bees Wax combines Lanolin, essential oils and 100% pure beeswax to offer the ultimate hair treatment. It protects the hair and scalp. Terrific for pressing, curling, braids & dreadlocks.

25 AED

14% OFFFeatured

Silky Cool Cucumber Facial Face & Body Scrub Tube 275ml

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Silky Cool Cucumber Facial Face & Body Scrub Tube 275ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

13% OFFFeatured

Pastil Hair Cream Egg with Keratin 500ml

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Pastil Hair Cream Egg with Keratin 500ml

Pastil Hair Cream is specially made with advance formula that effectively stops hair fall and helps make everyday styling possible and easy.

35 AED

20% OFFFeatured

Shower Gel, Skin Care

Fair Child Natural & Moisturizing Body Milk Wash Amino Acids & Multivitamins 1000ml

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Fair Child Natural & Moisturizing Body Milk Wash Amino Acids & Multivitamins 1000ml

FAIR CHILD Natural and moisturizing milk body wash is made of Aloe vera and Glycerine to protect fragile skin against red spots and other minor irritations. Enriched with AMINO ACIDS, MULTIVITAMINS and skin moisturizers to nourish and leave skin smooth, soft, beautiful and mild toned complexion. For optimum result, use daily with FAIR CHILD Natural and moisturizing body milk.

Directions: Squeeze a proper amount of FAIR CHILD Natural and moisturizing milk wash, gently lather on your body with your palms or bath sponge till abundant foams appear, then rinse completely.

Warning: For external use only. Flush with plenty of water in case of eye Contact, Keep out of reach of children.

Ingredients:Deionized Water, Cocoamide Dea, Coco betaine, Glycerin, Microcare, Sodium Laureth Sulphate, Dequart A, Citric Acid, Amino Acid, Vitamins A, B, C&E Gelatin, Colorant, Di Sodium,Parfum.

120 AED

10% OFFFeatured

Silky Cool Hot Oil Keratin Deep Conditioning Hair Treatment for Dry, Damaged & Frizzy Hair 1000ml

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Highlights:

Silky Cool Hot Oil Keratin Deep Conditioning Hair Treatment for Dry, Damaged & Frizzy Hair 1000ml

Say goodbye to weak, brittle hair and hello to salon-level results at home. Silky Cool Keratin Hot Oil Cream is specially formulated to infuse your hair with keratin proteins the same structural building blocks your hair naturally contains. This restorative treatment works deep within the hair shaft to rebuild and strengthen damaged strands, leaving your hair smoother, shinier, and more resilient after every use.

Whether your hair is suffering from heat styling, chemical treatments, or everyday stress, this hot oil cream helps reverse the damage and restore healthy texture and bounce.

Why It Works:

Keratin-Infused Formula – Replenishes lost proteins and repairs structural damage
Deep Penetration – Nourishes hair from root to tip with long-lasting moisture
Smoother Texture – Helps eliminate frizz and flyaways for sleek, manageable hair
Strengthens & Protects – Reinforces hair strands to reduce breakage and split ends
1000ml Size – Ideal for weekly treatments or professional salon use
Suitable for All Hair Types – Especially effective for chemically treated, dry, or heat-damaged hair

45 AED

12% OFFFeatured

Difeel Growth and Curl Biotin Shampoo 355ml

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Highlights:

Difeel Growth and Curl Biotin Shampoo 355ml

Curly Hair Shampoo

Difeel Growth & Curl Biotin Infused Shampoo is formulated with Biotin and Wavemax, a plant-based active ingredient for proven long-lasting and defined curls.

Shampoo for Curly Hair

Our premium oil blend helps promote natural, healthy hair growth while improving overall thickness.

Shampoo for Wavy Hair

This expertly crafted hair oil is formulated with Biotin, part of the vitamin B family that plays a vital role in the health of your hair. A lack of Biotin can lead to hair loss.

Curl Enhancing Shampoo

This pro-growth blend strengthens hair, enhances waves and curls, while encouraging healthy hair growth.

Wavy Hair Shampoo for Hair Growth

Sulfate Free – Paraben Free – Phthalate Free – Color Safe Formula
Easy Difeel Dispensing – Proudly Made in USA

HOW TO USE
Wet hair thoroughly and apply shampoo. Massage into roots and scalp, working up a lather. Rinse thoroughly.

220 AED

3% OFFFeatured

Shower Gel, Skin Care

Bismid Skin Glowing Bath with Carrot Oil 2000ml

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Bismid Skin Glowing Bath with Carrot Oil 2000ml

Bismid Skin Glowing Carrot Bath Gently Cleanses, Nourishes, and Exfoliates the Skin. It also Revitalizes your Skin Leaving You Feeling Clean, Fresh, and Moisturized Throughout the Day.

160 AED

20% OFFFeatured

Asantee Rice Milk & Turmeric Soap Bar Luxurious Body Soap 125gm

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Asantee Rice Milk & Turmeric Soap Bar Luxurious Body Soap 125gm

Soft & Moisturized Skin – Our Asantee Rice Milk & Turmeric Soap Bar is expertly crafted with nourishing rice milk and potent turmeric to keep your skin smooth, hydrated, and pampered. Experience the ultimate skin transformation with every wash!

Acne & Combination Skin Solution – Discover clearer, healthier skin with our body soap’s unique blend, specifically targeting acne and combination skin issues. Say goodbye to imperfections and hello to confidence!

20 AED

7% OFFFeatured

Glycerin, Oils & Moisturizer, Skin Care

QEI+ Paris QEI+ Oriental Fine Lightening Glycerin 500ml

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Highlights:

QEI+ Paris QEI+ Oriental Fine Lightening Glycerin 500ml

The Orient unveiled us its beauty secrets and QEI+ provides a service to your skin. Oriental Strong Toning Fine Glycerin has a particularly rich formula with its best toning plants extracts and Argan Oil. This oil is a great active against dryness and ageing. With its very special formula, the Oriental Strong Toning Fine Glycerin, will improve moisturisation, clarity and even complexion of your skin. After carefully cleansing your skin with the Oriental Soap, apply once or twice a day, the Oriental Strong Glycerin on your body.

NOTE : Sometimes the color of the product becomes darker. It is normal, due to the concentration of the active minerals and vegetals active make this reaction.You can safely continue to use your glycerin.

280 AED

10% OFFFeatured

Bolony Collagen & Keratin Shampoo 1000ml

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Highlights:

Bolony Collagen & Keratin Shampoo 1000ml

Free Sulphate shampoo for weak and damaged hair.

The unique formula of Bolony Botoxil & Protein Shampoo offers the best solution for rebuilding weak and damaged hair from the inside out thanks to nano-technology that allows Botoxil Molecules to Penetrate the hair and fill the damaged parts. The results are amazingly strong healthy and beautiful natural hair.
The shampoo contains Protein and offers free sulphate formulation making it ideal for taking care of the treated hair as well as weak and damaged hair.

How to use:

Apply the desired amount on wet hair, distribute evenly and massage gently. Leave the product on for 3-5 minutes then rinse thoroughly. Repeat the operation if needed.

45 AED