Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Jhalak Full Body Brightening and Moisturising Lotion 500ml

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Jhalak Full Body Brightening and Moisturising Lotion 500ml

Jhalak Full Body Brightening Lotion is specially formulated to help moisturize, nourish, and improve the appearance of your skin. Its lightweight, non-greasy formula absorbs quickly, leaving skin feeling soft, smooth, and refreshed. Suitable for daily use on all skin types, it helps maintain healthy-looking, hydrated skin while promoting a brighter, more even-looking complexion.

Key Features:

Full body brightening lotion
Deeply moisturizes and nourishes the skin
Helps improve the appearance of uneven skin tone
Lightweight, fast-absorbing, non-greasy formula
Suitable for everyday use

45 AED

27% OFFFeatured

Valera Face Cream Collagen 45ml

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Valera Face Cream Collagen 45ml

40 AED

10% OFFFeatured

Pretty Cowry Soothing & Moisturizing 24K Gold 99% Gold Moisturizing Gel 300ml

Body Gel, Serums, Skin Care

Pretty Cowry Whitening Plus Moisturizing Orange Vitamin C Serum 40ml

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Pretty Cowry Soothing & Moisturizing 24K Gold 99% Gold Moisturizing Gel 300ml

Pretty Cowry moisturizing gentle skin care gel for men and women Enriched with 99% 24K gold extract for extra skin nourishment Lightens the skin by intensely hydrating and fights blemishes & acne The antibacterial properties of the gel protect the skin from infections The moisturizing gel improves skin elasticity and prevents it from drying

45 AED

13% OFFFeatured

Skin Doctor Argan & Shea Butter Whitening Scrub For Face & Body 500gm

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Highlights:

Skin Doctor Argan & Shea Butter Whitening Scrub For Face & Body 500gm.

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Argan & Shea Butter which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

7% OFFFeatured

AXIS-Y Biome Comforting Infused Toner 200ml

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Highlights:

AXIS-Y Biome Comforting Infused Toner 200ml

Quick moisture supply + Skin texture improvement

5 kinds of mineral-rich probiotics and prebiotics are included in the special “Biome Blend” for dry and sensitive skin which reacts to small changes in the environment. It works to strengthen and clear the skin. Also the plant-derived soothing duo provides smooth moisture and radiance without irritation, while the “nourishing bubbles” which are visible when the bottle is shaken helps to improve the skin’s water-oil balance, providing comforting care for the skin’s natural state.

130 AED

13% OFFFeatured

Silky Cool Gold Facial Cleanser 140ml

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Silky Cool Gold Facial Cleanser 140ml

Introducing the Silky Cool Gold Facial Line, a luxurious collection designed to elevate your skincare routine to new heights of indulgence and efficacy. Crafted with a blend of premium ingredients and nourishing botanicals, each product in this line is meticulously formulated to provide a spa-like experience while delivering visible results.

Gently removes makeup and cleanses skin without over-drying. Ph-balanced formula maintains skin’s natural oil balance. Enriched with castor oil for hydration and softness.

35 AED

20% OFFFeatured

Creams, Skin Care, Spot Corrector

Parley Goldie Beauty Black Spot Corrector Cream 20gm

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Highlights:

Parley Goldie Beauty Black Spot Corrector Cream 20gm

Parley Goldie Beauty Cream is a whitening multipurpose cream that gives fairer looking skin in few days. Its main purpose is to tackle skin blemishes such as dark neck, dark knuckles, elbows and feet. With use, skin is smooth, soft and fairer in complexion.

How to use Parley Goldie Beauty Cream

Apply small amount of beauty cream to properly cleansed skin on both the face, neck or other affected areas, massaging gently for thorough absorption.

20 AED

18% OFFFeatured

Purec Pure Egyptian Magic Carrot with Kojic & Glutathione Whitening Shower Cream 1000ml

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Purec Pure Egyptian Magic Carrot with Kojic & Glutathione Whitening Shower Cream 1000ml

Transform your daily shower routine into a luxurious skincare ritual with the Egyptian Magic Whitening Shower Cream.

If you’re looking for radiant, even-toned skin, this shower cream is your ultimate go-to.

It not only cleanses but also works to brighten your complexion, leaving you with glowing, healthy skin.

Say goodbye to dullness and hello to a luminous glow!

45 AED

14% OFFFeatured

A Bonne Very Sexy Whitening Salt Scrub 120gm

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Highlights:

A Bonne Very Sexy Whitening Salt Scrub 120gm

Salt Body Scrub with shimmer aura wink helps create brighten and glowing complexion skin. Give gentle exfoliate and made shine bright skin to sexy charm and healthy all day and night.

✔ Vitamin B3 excellently work to give skin a healthy white skin.

✔ Vitamin C derivative provides superb Whitening effect, Anti-oxidant, Boosting collagen, and Anti-pollution.

✔ Coconut Oil is notable for their hydrating and nourishing properties.

30 AED

6% OFFFeatured

Golden Glow Intensive Whitening Exfoliating Shower Gel Body Wash 1000ml

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Highlights:

Golden Glow Intensive Whitening Exfoliating Shower Gel Body Wash 1000ml

Skin Brightening: Formulated with alpha arbutin and glutathione to effectively brighten and even out skin tone.
Nourishing Ingredients: Enriched with goat milk and Filipino powder to nourish and revitalize your skin.
Body Repairing: Helps repair and rejuvenate your skin, promoting a healthier and more radiant appearance.
Glowing Skin: Enhances your skin’s natural glow, leaving it luminous and vibrant.
Gentle Cleansing: Provides a thorough yet gentle cleanse, suitable for all skin types and daily use.

170 AED

PRODUCTS ON SALES

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18% OFFFeatured

Scrubs, Skin Care

Veet Gold Almond Super Whitening Shower Cream Scrub 1000ml

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Highlights:

Veet Gold Almond Super Whitening Shower Cream Scrub 1000ml

Veet Gold Super Whitening Shower Cream is a premium skincare solution for face and body, enriched with natural ingredients like Papaya, Almond Oil, Cocoa Butter, Vitamin C, and Carrot Extract. Its nourishing formula deeply hydrates, brightens, and repairs skin, reducing dark spots and uneven tone for a soft, radiant complexion and it delivers visible results in just 7 days.

Key Features:

Brightening and Whitening: Improves uneven skin tone and reduces discoloration for a natural glow.
Nourishing Ingredients: Combines Papaya for exfoliation, Almond Oil for hydration, Cocoa Butter for repair, Vitamin C for radiance, and Carrot Extract for renewal.
Hydration and Repair: Restores elasticity, reduces fine lines, and locks in long-lasting moisture.

45 AED

21% OFFFeatured

Creams, Skin Care, Sunscreen

Tocobo Vita Tone Up Sun Cream SPF50+ PA++++ 50ml

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Highlights:

Tocobo Vita Tone Up Sun Cream SPF50+ PA++++ 50ml

Tocobo Vita Tone Up sun cream is expertly formulated with vitamin fruit water containing moisture that protects from UV rays and is absorbed gently the moment it is applied. Its dewy smooth texture and pink tint perfectly tones up for make up base and feels like silky lotion. Enriched with 51% Hippophae Rhamnoids water and phytogenic vitamin fruits water, 20,000 ppm niacinamide PC (vitamin B3) and 60ppm cyanocobalamin (vitamin B12). 51% Hippophae rhamnoids and phytogenic vitamin water is rich in nutrients provides deep moisturization and nourishment. Niacinamide (vitamin B3) helps correct blemishes and marks on the skin, improve skin texture, reduce the appearance of dark spots, and even out skin tone. It increases antioxidant capacity, supports brighter, smoother and younger-looking skin. It helps calm the skin, reduce trans epidermal water loss (TEWL), and increase hydration in the skin’s uppermost layer. This makes niacinamide a beneficial skincare ingredient for those looking to promote hydrated, smooth, and even-toned skin. Vitamin B12 gives a pint tint to the cream and provides pink toned up base, promotes overall skin conditioning and helps for healthy skin.

95 AED

25% OFFFeatured

Perlay Goldie 3-in-1 Shower Gel 500ml

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Highlights:

Perlay Goldie 3-in-1 Shower Gel 500ml

Bleaching, Lighting, and Whitening

Your skin looks more radiant when you use Parley Goldie Shower Gel.

Effective for hyperpigmentation, aging, makeup side effects, dark elbows, dark fingers, dark feet, dark necks, freckles, and dark feet.

30 AED

11% OFFFeatured

A Bonne Berrylicious Bliss Gelato Face & Body Scrub 300gm

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Highlights:

A Bonne Berrylicious Bliss Gelato Face & Body Scrub 300gm

A Bonne Berrylicious Bliss Gelato Face and Body Scrub 300 g is a refreshing exfoliating scrub designed to cleanse brighten and smooth skin. The gelato style texture gently removes dead skin cells dirt and impurities while helping to improve skin tone and texture. Enriched with berry extracts and moisturizing ingredients this scrub leaves skin feeling soft hydrated and refreshed after every use. Suitable for both face and body care it supports brighter clearer and healthier looking skin with regular use. Ideal for all skin types and daily skin care routines.

Highlights

Gently exfoliates dead skin cells for smooth skin
Helps brighten skin and improve natural glow
Moisturizes skin while cleansing face and body
Gelato texture with refreshing berry feel
Suitable for face and body all skin types

40 AED

18% OFFFeatured

Neoprosone Vitamin C Brightening Cream 50gm

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Highlights:

Neoprosone Vitamin C Brightening Cream 50gm

Neoprosone Vitamin C Brightening Cream is specially formulated to target dark brown spots and promote a more even skin tone. With its powerful brightening properties, including the Arbutin Complex, this cream works to reduce the appearance of discoloration and promote a brighter complexion.

Directions: Apply a thin layer of the cream to the affected areas on dry, cleansed skin, preferably at night. Gently massage it in until fully absorbed. Follow up with our Skin Protect SPF 50 Sunscreen every morning in order to maintain an even skin tone.

Key Ingredient: Alpha Arbutin Complex, Vitamin C.

45 AED

4% OFFFeatured

Anua Birch Moisture Boosting Serum 30ml

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Highlights:

Anua Birch Moisture Boosting Serum 30ml

Anua Birch Moisture Boosting Serum is a highly concentrated hydrating serum designed to deliver intense moisture and nourishment to the skin. Formulated with birch sap and other natural ingredients, this serum helps to enhance skin elasticity, reduce redness, and provide a radiant, dewy complexion. Its lightweight and fast-absorbing formula makes it suitable for all skin types, including sensitive skin.
Key Features:
• Deep Hydration: Enriched with birch sap to provide intense and long-lasting moisture.
• Soothing and Calming: Reduces redness and irritation, making it ideal for sensitive skin.
• Enhances Elasticity: Supports skin elasticity and firmness, promoting a youthful appearance.
• Lightweight and Fast-Absorbing: Quickly penetrates the skin without leaving a sticky residue.
• Natural Ingredients: Free from harsh chemicals, artificial fragrances, and colors.
• Suitable for All Skin Types: Especially beneficial for dry and sensitive skin.

130 AED

11% OFFFeatured

A Bonne Milk Gluta Whip Shower Cream Pump 450ml

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Highlights:

A Bonne Milk Gluta Whip Shower Cream Pump 450ml

The rich formula of shower cream contains Hydrolyzed Milk Protein, Collagen and Vitamin B3. Its rich milky lather cleanses and pampers your skin at the same time, leaving it clear and radiant glow with skin-plumping. This gentle cream is specially formulated with natural essences to ensure that it is non-irritating to skin. Nanowhite Glutathione including Glutathione, Natural Arbutin and Vitamin C is triple activities for skin brightening.

* Hydrolyzed Milk Protein is one of the most nutrient rich proteins due to its complete amino acid content, helps provide the skin with essential nutrients for health skin nourishes. It also soothes and moisturizes dry, sensitive skin.

* Nanowhite Glutathione prevents melanin formation and nourishes skin which will gradually fade away freckles and dark spots revealing clearer skin.

* Collagen is responsible for skin strength and elasticity. It improves skin smoothness, elasticity. It improves skin smoothness, elasticity, moisture and slows down the formation of wrinkles and fine lines.Direction: Pump Shower cream on your palm and work into rich lather. Massage all over the body & rinse with clean

40 AED

7% OFFFeatured

Queen Helene Scrub Cocoa Butter 177ml

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Highlights:

Queen Helene Scrub Cocoa Butter 177ml

This soothing facial scrub helps draw out impurities and remove dead, dry skin cells, while natural Cocoa Butter helps replenish lost moisture. After use, skin is soft and smooth with a supple appearance.

Features:

Gently Exfoliates for Nourished Smoothness .

Extremely Dry Skin.

Hain celestial.

How to Use:

Gently massage onto clean, moistened skin avoiding the eye area. Rinse with warm water.

65 AED

5% OFFFeatured

Bar Soap, Gift Sets, Oils & Moisturizer, Skin Care

ALADA Skincare Combo Dewey Gluta Soap & Lightweight Whitening Oil

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Highlights:

ALADA Skincare Combo Dewey Gluta Soap & Lightweight Whitening Oil

COMPLETE SKINCARE COMBO: Includes ALADA Lightweight Whitening Oil (100ml) and ALADA Dewy Gluta Soap (70g) for a full brightening and cleansing routine for face and body.
HYDROQUINONE-FREE BRIGHTENING FACIAL OIL FOR DAILY SKIN CARE: Enriched with Retinyl Palmitate, Vitamin E, Lavender, and Chamomile oils to activate skin metabolism, improve skin tone, and support UV and after-sun repair.
GLUTATHIONE & NIACINAMIDE SOAP BAR FOR DAILY CLEANSING CARE: Formulated with L-glutathione, niacinamide, collagen, and licorice extract to reduce dark spots, exfoliate dead skin, and promote a radiant, even complexion.
DEEPLY MOISTURISING & LIGHTWEIGHT: The fast-absorbing oil and coconut oil-infused soap bar work together to nourish and hydrate skin without clogging pores or leaving a greasy residue.
SUITABLE FOR ALL SKIN TYPES: Both products are made with 100% natural ingredients, free from hydroquinone, and gentle enough for daily use on all skin types for face and body.
HELPS IMPROVE UNEVEN SKIN APPEARANCE: Formulated with skin-conditioning ingredients such as Vitamin C, Licorice Extract, and Carrot Extract to support clearer-looking and more balanced skin tone.

95 AED

5% OFFFeatured

Conditioner, Hair Care, Hair Scalp Treatment

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner 113gm

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Highlights:

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner 113gm

Formulated with sulfur to condition hair and scalp.
Lightweight formula that moisturizes and softens hair without weighing it down.
Helps relieve dryness of hair and scalp.
Improves manageability and makes styling easier.
Adds natural shine and softness.

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner

Controls scalp itching & flaking due to dandruff
Apply to the affected area 1 – 4 times daily, or as directed by a doctor

Active Ingredients:
Sulfur 2%

Directions: Apply to the affected area 1-4 times daily, or as directed by a doctor.

95 AED

GIFT SET

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8% OFFFeatured

&Honey Deep Moist Hair Oil Step 3.0 100ml

Hair Care, Hair Treatment

&Honey Deep Moist Hair Oil Step 3.0 100ml

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Highlights:

&Honey Deep Moist Hair Oil Step 3.0 100ml

A deep moisturizing hair oil for dry hair with split end
Boasts a 14% moisture level to create a whole new level of hydration for hair & more importantly, sustains this moisture
Contains more than 90% moist essence
Made with 3 types of honey: Manuka honey, Acacia Honey & raw honey from Japan
Contains organic Argan oil, propolis, royal jelly & hyaluronic acid
Leaves hair hydrated, strong & healthy
Scented with a unique & relaxing rose fragrance
Free from sulfate, paraben, mineral oil, synthetic antioxidants & animal testing

110 AED

13% OFFFeatured

Creams, Skin Care, Tubes

QEI+ Paris QEI+® OR Innovative Active Face Cream 50gm

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Highlights:

QEI+ Paris QEI+® OR Innovative Active Face Cream 50gm

Within their OR INNOVATIVE range QEI+ has developed a skin-lightening ACTIVE REPAIR CREAM specifically developed for skin pigmentation condition. Your skin will regain radiance, with no unsightly spots for a beautiful tone.

Instructions for use:

Use at night on a thoroughly clean skin washed with soap. Apply the cream on the dark areas by gently massaging to smooth the cream in. We recommend to add some gel cream to the cream.

For an optimal result, use the products of the OR INNOVATIVE range.

175 AED

17% OFFFeatured

Skin Care, Spot Corrector

Papaya Clear Clarifying Lightening Cream Tube

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Highlights:

Papaya Clear Clarifying Lightening Cream Tube

Papaya Clear Anti-Dark Spot Action Cream has been specially designed to help black, mixed-race or matte skin with brown spots on the face. Papaya Clear Intensive Concentrated Anti-Dark Spot Action Cream is composed of plant-based active ingredients designed to unify and repair the most damaged skin. Its rich and creamy texture makes it an anti-dark spot night cream par excellence.

25 AED

7% OFFFeatured

PR+ Paris Preference Extreme Glycerine Enriched with Aloe Vera Extract 500ml

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Highlights:

PR+ Paris Preference Extreme Glycerine Enriched with Aloe Vera Extract 500ml

The precious glycerine PR+ Paris is a particularly rich care that will give the skin its elasticity and vitality.

Its formula composed of the best lightening plant extracts and aloe vera is very active against the drying of the epidermis and unsightly spots of hyper pigmentation. Your skin will look immediately younger and radiant.

Ingredients

PROPYLENE GLYCOL, GLYCERIN, AQUA, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, TRIDECETH-9, PEG-40 HYDROGENATED CASTOR OIL, PARFUM, ASPERGILLUS FERMENT, SODIUM LACTATE, ALOE BARBADENSIS LEAF JUICE, ETHOXYDIGLYCOL, PHENOXYETHANOL, ASCORBIC ACID, SODIUM METABISULFITE, DIETHYLHEXYL SYRINGYLIDENEMALONATE, LACTIC ACID, ARCTOSTAPHYLOS UVA URSI LEAF EXTRACT, BENZOIC ACID, MORUS ALBA LEAF EXTRACT, DEHYDROACETIC ACID, CAPRYLIC/CAPRIC TRIGLYCERIDE, TRIETHANOLAMINE, SODIUM DEHYDROACETATE, SODIUM BENZOATE, SORBIC ACID, POTASSIUM SORBATE, HEXYL CINNAMAL, ISOEUGENOL, EUGENOL, LIMONENE, BENZYL ALCOHOL, CI 42090,

465 AED

21% OFFFeatured

African Pride Olive Miracle Tension Relief & Shine Braid Sheen Spray Extra 355ml

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Highlights:

African Pride Olive Miracle Tension Relief & Shine Braid Sheen Spray Extra 355ml

African Pride Braid Sheen Spray instantly nourishes hair and scalp adding moisture, softness and natural shine to your braids. Use daily for stronger, healthier, shinier hair and scalp. Soothes braid tightness and soreness. Softens, adds extra shine, moisturizes and conditions. Excellent for locks and twists.

55 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Natural Essential Oil Blends Stress 30ml

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Highlights:

Difeel 100% Natural Essential Oil Blends Stress 30ml

Difeel’s Essential Oil Blends are made with 100% Natural Ingredients.
Helps Relieve Stress, Relax Tension & Improve Focus
Helps boost activity.
Made in the USA

75 AED

14% OFFFeatured

Cleansers, Skin Care, Tonners

Lady Diana Cucumber Cleansing Toner 250ml

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Highlights:

Lady Diana Cucumber Cleansing Toner 250ml

A refreshing cleansing lotion for a cool soothing, and clarifying of the complexion. Cucumber extract skin will be purged of impurities and cooling skin help to visibly reduce puffiness. Deeply cleanses the skin and removes pore-clogging residue. Enriched with nourishing vitamins leaving the skin healthy & revitalized. For better results apply toner to the skin with a cotton ball or pad twice daily skin feels clean and refreshed.

30 AED

6% OFFFeatured

Cetaphil Gentle Skin Cleanser 237ml

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Highlights:

Cetaphil Gentle Skin Cleanser 237ml

Cetaphil Gentle Skin Cleanser Soap Free Body & Face Wash for Women & Men, Hydrates with Niacinamide, Vegan Friendly, 237ml
Cetaphil Gentle Skin Cleanser is a daily face and body cleanser for sensitive, normal or dry skin. Its friendly formula is clinically proven to remove dirt, makeup and impurities while preserving the skin’s natural moisture barrier. Made with Glycerin, Niacinamide and Panthenol it gently cleanses without causing dryness. Leaves skin feeling soft, smooth and healthy-looking. Cetaphil defends against the 5 signs of skin sensitivity.

80 AED

17% OFFFeatured

Creams, Skin Care, Tubes

La Dakaroise Olive Cream Tube 50gm

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Highlights:

La Dakaroise Olive Cream Tube 50gm

La Dakaroise Cream is a skin lightening cream that is active against acute dermatitis, eczema, psoriasis, prurigo, local inflammatory and allergic reactions. It Lightens dark spots, bringing the skin to its normal physiological condition.

25 AED

5% OFFFeatured

Eye & Lip Care, Skin Care

Trimay Wrinkle Smoothing Gel Eye Patch 84gm

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Highlights:

Trimay Hydro Lifting Gel Eye Patch 84gm

Trimay Hydro Lifting Gel Eye Patch revives your eyes and emphasizes your natural beauty.

Key Features:

Revitalizes : If your eyes are the mirror of your soul, then Trimay Hydro Lifting Gel Eye Patch is the solution to restore your radiance. With this product, you can revive your eyes in just minutes!

Deep hydration: rich formula in Glycerin, Ceramide and Hyaluronic Acid ensures deep and long-lasting hydration.

Quality Ingredients: With an impressive list of active ingredients, including Ceramide, Placenta Protein and Many Others, Trimay Hydro Lifting Gel Eye Patch gives you all the benefits you need to keep your skin healthy and glowing.

Hydro Lifting Technology: Thanks to the gel enriched with pine extract and ceratonia siliqua (carob), this patch provides a lifting effect, reducing signs of fatigue and aging.

95 AED