Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Even Better Moisturizing Lotion with Shea Butter 500ml

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Highlights:

Even Better Moisturizing Milk Cocoa Butter 500ml

Ensures intense moisturizing for extended periods of time.

Regenerates and soothes the driest of skins daily.

Brings immediate comfort and well-being, thanks to its soft, non-greasy texture.

Wrapped in a subtle and exquisite fragrance, the skin is soft, silky-smooth and glowing, like new.

30 AED

10% OFFFeatured

Pretty Cowry Aloe Vera Snail Scrub 250ml

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Pretty Cowry Aloe Vera Snail Scrub 250ml

ALOE VERA SNAIL SCRUB is an intense moisturizer for extra rough skin.

Formulated with skin-repairing snail secretion filtrate

Refines for a younger, smoother, and more even-toned complexion

Helps soothe sunburned skin

45 AED

3% OFFFeatured

Scrubs, Shower Gel, Skin Care

Purest Glow Niacinamide & Ginseng Lightening Body Wash 1000ml

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Purest Glow Niacinamide & Ginseng Lightening Body Wash 1000ml

The Purest Glow Niacinamide & Ginseng Lightening Scrub Shower Gel is formulated with 35% niacinamide and 6% zinc PCA to intensively lighten skin while tightening pores. This scrub shower gel gently exfoliates and cleanses, leaving skin smoother, brighter, and more refined.

Key Active Ingredient

Niacinamide 35% + Zinc PCA 6%

Helps deliver intensive lightening with regular use.
Supports pore tightening for smoother, more refined skin.

Promised Benefits

Supports intensive skin lightening.
Helps tighten pores for a smoother appearance.
Gently exfoliates while cleansing the body.
Nourishes skin with ginseng-infused formula.

How to Use

Apply to wet skin and massage gently in circular motions to exfoliate.
Rinse thoroughly with water.
Use daily for best results.

Suitable For

All skin types seeking intensive lightening and pore tightening.
Individuals wanting a gentle exfoliating cleanse.

Storage Instructions

Store in a cool, dry place away from direct sunlight.
Keep bottle tightly closed after use.

Important Information

For external use only; avoid contact with eyes.
Do not apply to broken or severely irritated skin.
Keep out of reach of children.

Size

1000ml / 33.8fl.oz

195 AED

7% OFFFeatured

Dr Meinaier Alpha Arbutin Whitening Sugar Scrub 650gm

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Dr Meinaier Alpha Arbutin Whitening Sugar Scrub 650gm

Elevate your skincare routine with the luxurious Dr Meinaier Alpha Arbutin Sugar Scrub. Infused with the potent essence of alpha arbutin and natural sugar granules, this exfoliating scrub gently buffs away dull, dead skin cells to reveal a smoother, brighter complexion.

Crafted with care, Dr Meinaier Alpha Arbutin Sugar Scrub combines the brightening properties of alpha arbutin with the exfoliating benefits of sugar to create a formula that effectively revitalizes and rejuvenates your skin. The fine sugar granules delicately slough off rough, uneven texture, while the alpha arbutin works to reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone.

The indulgent texture of this scrub glides effortlessly onto the skin, enveloping it in a nourishing blend of moisturizing oils and botanical extracts. With regular use, it helps to improve skin texture, tone, and clarity, leaving your complexion looking luminous, refreshed, and revitalized.

Treat yourself to the ultimate indulgence and experience the transformative power of Dr Meinaier Alpha Arbutin Sugar Scrub. Reveal a smoother, more radiant complexion and embrace the beauty of luminous, healthy-looking skin with every use.

Key Features:

• Infused with the potent essence of alpha arbutin for brightening and clarifying effects

• Contains natural sugar granules to gently exfoliate and buff away dead skin cells

• Helps reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone

• Improves skin texture, tone, and clarity for a smoother, more radiant complexion

• Enriched with moisturizing oils and botanical extracts for nourished, revitalized skin

• Suitable for all skin types

How to Use:

1. Dampen your skin with water.

2. Apply a generous amount of Dr Meinaier Alpha Arbutin Sugar Scrub to the desired areas.

3. Gently massage the scrub onto your skin using circular motions for 1-2 minutes, focusing on rough or uneven areas.

4. Rinse thoroughly with warm water.

5. Follow with your favorite moisturizer for best results.

65 AED

20% OFFFeatured

RDL Babyface Facial Cleanser Papaya Extract 250ml

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Highlights:

RDL Babyface Facial Cleanser Papaya Extract 250ml

It thoroughly removes deep-seated dirt and excess oil to prevent the recurrence of pimples, whiteheads and blackheads. It also moisturizes your skin with Papaya Extract to keep it soft, smooth and supple.

20 AED

11% OFFFeatured

Pretty Cowry Collagen Gold Mask 200ml

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Highlights:

Pretty Cowry Collagen Gold Mask 200ml

The combination of plant collagen and using only 99.999% pure 24 carat gold nano-particles to replenish and accelerate collagen renewal, this revolutionary mask will slip effortlessly into your face and peace you with a lasting radiant youthful glow and simply gorgeous skin.

40 AED

29% OFFFeatured

Creams, Face Powders, Make Up, Skin Care

Skin Doctor White Flower Extract Heel Cream 100ml

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Highlights:

Skin Doctor White Flower Extract Heel Cream 100ml

Skin Doctor White Flower Extract Heel Cream helps to retain moisture. Protects the skin from dryness and restores moisture to the skin, leaving skin soft and smooth. Contains Allantoin and White Flower Complex, helps exfoliate old skin cells and even skin tone, while healing cracks and gradually smoothing the skin cells.
This amazing heel cream offers a clean formula free of paraben, harsh chemicals, sulfate and silicone.

How to use:

Massage the cream all over your feet. Focus on specially dry areas. Can be used often as much as desired. Recommended use regularly to prevent cracked heel.

25 AED

13% OFFFeatured

Fruit of the Wokali Professional Care Foaming Facial Cleanser with Collagen 150ml

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Fruit of the Wokali Professional Care Foaming Facial Cleanser with Collagen 150ml

FRUIT OF THE WOKALI PROFESSIONAL CARE FOAM MAKEUP REMOVER WITH COLLAGEN. This foam cleanser completely removes waterproof makeup without damaging the moisture barrier. It eliminates dirt, oil, and makeup for refreshed, clean skin.
This all-in-one facial cleanser creates a foam that cleanses without drying out the skin and helps remove even waterproof makeup. Safe for sensitive eyes, it does not irritate or sting the sensitive eye area and therefore does not clog pores

35 AED

25% OFFFeatured

Oils & Moisturizer, Skin Care

Piment Doux Lightening Oil 60ml

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Highlights:

Piment Doux Lightening Oil 60ml

Piment Doux Lightening Beauty Oil is the perfect solution to keep our skin clear and well nourished. It helps maintain the natural appearance of the skin. With Sweet Pepper oil our skin will regain the desired radiance and softness and helps eliminate stains on all parts of the body, quickly lightening the complexion.

30 AED

25% OFFFeatured

Turmeric Glow Brightening Beauty Milk 500ml

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Highlights:

Turmeric Glow Brightening Beauty Milk 500ml

Lightening Strength: Gentle Radiance – Suitable for Sensitive Skin

Turmeric Glow Brightening Beauty Milk brings together Niacinamide, Turmeric Extract, Arbutin, and Kojic Acid in a lightweight formula designed for everyday use. Ideal for sensitive, delicate, or easily irritated skin, it visibly brightens and fades the look of dark spots while keeping skin calm, comfortable, and well-hydrated.

Enriched with Licorice Root, Mulberry Root, and moisturizing emollients, this fast-absorbing beauty milk nourishes skin while enhancing its natural radiance. With continued use, skin appears brighter, more even, and healthier—with a silky, comfortable finish.

450 AED

PRODUCTS ON SALES

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18% OFFFeatured

Conditioner, Hair Care

Dax Green and Gold Hair Wax 99gm

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Highlights:

Dax Green and Gold Hair Wax 99gm

DAX Green & Gold is a specially formulated styling wax that is made from beeswax and natural oils. Green & Gold offers strong hold without the unwanted build-up or over drying effects that many styling products can cause. Green & Gold is great for styling short hair.

Beeswax and natural oil formula

Strong hold without buildup or drying of hair

Use for locs, braids, molding and sculpting

Best used on short hair

45 AED

18% OFFFeatured

Creams, Lotion, Skin Care

Kojique Lightening Body Cream with Kojic 200ml

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Highlights:

Kojique Lightening Body Cream with Kojic 200ml

Kojic body cream through its natural and softening active ingredients gives you a radiant, uniform complexion. It regulates your skin, softens it, brings it perfect body health permanently.

45 AED

11% OFFFeatured

Lady Diana Herbal Collection Moroccan Natural Argan Scrub 500ml

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Highlights:

Lady Diana Herbal Collection Moroccan Natural Argan Scrub 500ml

“Lady Diana” Herbal Moroccan Argan Scrub is enriched with natural exfoliates and Almond & Honey extracts. It gently removes dead skin cells and unclogs pores to reveal softer and smoother skin. It eliminates blackheads and prevents acne from recurring.

 Direction: Gently massage with fingertips in a circular motion over damp face and neck, avoiding the area around the eyes. Wash off and pat dry. Use 2-3 time a week for healthy, glowing skin.

40 AED

20% OFFFeatured

Yoko Aloe Vera Whitening Soap 100gm

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Highlights:

Yoko Aloe Vera Whitening Soap 100gm

With the value of aloe vera and various herbal plants that help nourish the skin Increases moisture, radiance and smoothness naturally.

How to use

Rub to create foam and use to clean the body. Rinse with clean water.

12 AED

10% OFFFeatured

Bar Soap, Shower Gel, Skin Care

Shea Moisture African Black Soap Bar Soap 230gm

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Shea Moisture African Black Soap Soothing Body Wash 384ml

Say goodbye to blemishes on your acne-prone skin with this SheaMoisture African Black Soap Body Wash. African black soap is a time-honored beauty secret and we’ve created our own black soap body wash formula made from natural ingredients such as skin-quenching certified organic Shea Butter and Cocoa Pod Ash. The addition of Oats helps our formula gently cleanse the skin, helping remove impurities and dead skin cells that often afflict troubled skin. Oat Extract also helps calm skin, while soothing Aloe brings needed conditioning to dry skin.

This all-purpose naturally balancing body wash combines can be a welcome addition to your skin cleansing and clarifying routine. Use it to reduce blemishes on the face and body in place of ordinary soap.

45 AED

10% OFFFeatured

Clere Nourishing Body Lotion with Cocoa Butter 400ml

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Highlights:

Clere Nourishing Body Lotion with Cocoa Butter 400ml

Clere Nourishing Body Lotion with Cocoa Butter
Nourishing formula for radiant skin

Clere moisturizing body lotion is characterized by its luxurious formula that combines natural oils and moisturizing glycerin.

Its unique formula effectively helps to moisturize the skin intensively and deeply.

Enriched with moisturizing glycerin and nourishing multivitamin serum for glowing skin.

Available in four refreshing fragrances.
Enriched with nourishing cocoa butter.
Nourishing formula for the skin.
Improves skin elasticity.
Softens skin texture.
Gives you a unique aromatic experience.
Moisturizes for up to 48 hours.

45 AED

22% OFFFeatured

UB Macho Star Hand & Body Lotion 473ml

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Highlights:

UB Macho Star Hand & Body Lotion 473ml

UB MACHO STAR Hand & Body Lotion 16 oz Moisturizer for Men A creamy moisturizing lotion with Tea Tree Oil, Alpha Hydroxy and pro vitamin to help your skin soft and smooth. Use this luxury lotion all over the body, particularly after bathing. Size. 16 oz Made in USA

35 AED

3% OFFFeatured

Gift Sets, Hair Care, Hair Mask, Hair Oil, Shampoo

Difeel Superior Growth Jamaican Black Castor 3-PC Hair Care Set – Includes 12 oz. Shampoo, 12 oz. Hair Mask & 2.5 oz. Root Stimulator

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Highlights:

Difeel Superior Growth Jamaican Black Castor 3-PC Hair Care Set – Includes 12 oz. Shampoo, 12 oz. Hair Mask & 2.5 oz. Root Stimulator

Vitamin-rich Jamaican Black Castor helps promote healthy hair growth,
thickness, strength and shine.

This Deluxe 3-PC Jamaican Black Castor Collection
includes each of the following items:

Difeel Superior Growth Shampoo 12 oz.
Difeel Superior Growth Hair Mask 12 oz.
Difeel Superior Growth Root Stimulator 2.5 oz.

485 AED

8% OFFFeatured

Skin Doctor Sulphate Free Keratin Shampoo 500ml

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Highlights:

Skin Doctor Sulphate Free Keratin Shampoo 500ml

Sulphate free formula, moisturizes and smoothens hair for a glossy, soft and frizz-free result.

Sulfate Free Keratin Shampoo’s advanced developed formula contains keratin to guarantee best results in moisturizing and smoothing hair for a glossy, soft and frizz-free result. Its rich and light formula is sulphate-free and suitable for all hair types.

55 AED

11% OFFFeatured

Moisturizers, Oils & Moisturizer, Tubes, Skin Care

Fair & White So White Body Oil 250ml

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Highlights:

Fair & White So White Body Oil 250ml

The radiance and beauty of a satiny and even skin, thanks to a clarifying complex and the nourishing beneficial effects of sweet Almond oil and Vitamin E. Deliciously scented, it reduces brown spots and evens-out skin tone.

Deliciously scented body oil restores an even skin tone as it promotes instant radiance, softness and shimmer to dull lifeless skin. Moisturizes and nourishes with potent anti-oxidant Vitamin “E” and improves skins elasticity as it heals, smoothes and regenerates skins texture. An exceptional product for an all over silky feel and a subtle shimmer over arms and legs for a sexy silhouette.

85 AED

GIFT SET

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33% OFFFeatured

Lotion, Skin Care

Rubee Beauty Magic Hand and Body Lotion 59ml

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Highlights:

Rubee Beauty Magic Hand and Body Lotion 59ml

Rubee Hand & Body Lotion: Moisture and Luxurious Soothing

Rubee Hand & Body Lotion restores moisture and luxuriously soothes your skin. Its rich, non-greasy formula combines Vitamin E and herbal extracts to soften very dry skin instantly. Cocoa butter helps fade scars and marks, while the intoxicating scent of rose, geranium, and sandalwood envelops your senses in a long-lasting, warm embrace.

Benefits:

Restores Moisture: Deeply hydrates and nourishes dry skin.

Instant Softness: Non-greasy formula softens skin immediately.

Fades Scars and Marks: Cocoa butter reduces the appearance of scars and marks.

Luxurious Scent: Intoxicating blend of rose, geranium, and sandalwood for a warm, lasting fragrance.

Herbal Extracts: Enriched with Vitamin E and herbal extracts for added skin benefits.

Experience the ultimate in skin hydration and luxury with Rubee Hand & Body Lotion

10 AED

8% OFFFeatured

Oils & Moisturizer, Skin Care

Double Dose Ultra Whitening Molato Body Oil 5 Days Action 300ml

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Highlights:

Double Dose Ultra Whitening Molato Body Oil 5 Days Action 300ml

55 AED

7% OFFFeatured

Dietary Supplement, General Supplements, Skin Supplements, Wellness

Joji Skin Astaxanthin Q10+ Mixed Berry

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Highlights:

Introducing JOJI SECRET YOUNG ASTAXANTHIN Q10 PLUS MIXED BERRY, a revolutionary dietary supplement in powder form that combines the power of nature’s antioxidants with the delicious taste of mixed berries. This unique blend features premium ingredients like HAEMATOCOCCUS PLUVIALIS EXTRACT, COENZYME Q10 (10%), and a medley of citrus fruit extract powders, including strawberries, raspberries, and blackcurrants. Crafted to perfection, each sachet offers a mellow, fragrant, and delicious flavor, making it easy and convenient to incorporate into your daily routine.

Features and Benefits:
– Formulated with HAEMATOCOCCUS PLUVIALIS EXTRACT and COENZYME Q10 (10%) for potent antioxidant support.
– Enriched with grape juice powder, Maqui Berry extract, and Olive Extract for enhanced nutritional value.
– Contains ACAI EXTRACT, BLUEBERRY EXTRACT, and other berry extracts known for their antioxidant properties.
– Includes INULIN and FRUCTOOLIGOSACCHARIDE POWDER for digestive health and gut balance.
– Infused with Red Raspberry, Blackberry, Strawberry, and Cranberry extracts for a burst of fruity goodness.

Ingredients and Benefits:
– Grape juice powder: Rich in antioxidants, supports cardiovascular health.
– Maqui Berry extract: Provides anti-inflammatory and immune-boosting benefits.
– Olive Extract: Supports heart health and provides anti-inflammatory properties.
– HAEMATOCOCCUS PLUVIALIS EXTRACT: This extract is a natural source of astaxanthin, a powerful antioxidant that protects against oxidative stress.
– COENZYME Q10 (10%): Supports energy production and heart health.
– ACAI EXTRACT: High in antioxidants, it promotes skin health and immune function.
– BLUEBERRY EXTRACT: Supports brain health and cognitive function.
– INULIN and FRUCTOOLIGOSACCHARIDE POWDER: Prebiotics that support digestive health and gut microbiome balance.
– Red Raspberry, Blackberry, Strawberry, and Cranberry extracts: Packed with vitamins, minerals, and antioxidants for overall health and well-being.

JOJI SECRET YOUNG ASTAXANTHIN Q10 PLUS MIXED BERRY offers a convenient and delicious way to nourish your body with essential antioxidants and nutrients, promoting overall health and vitality.

Directions:
– Mix 1 sachet with 100 cc cold water.
– Stir to dissolve and drink immediately.
– For best results, consume daily as part of a balanced diet and healthy lifestyle.

Content: 10 Sachets
FDA registration number: 13-1-20266-5-0004

65 AED

Light & Natural Carotone DSP10 Brightening Body Lotion 215ml

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Highlights:

Light & Natural Carotone DSP10 Brightening Body Lotion 215ml

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

15 AED

25% OFFFeatured

Skin Doctor Herbal Acne Sulfur Soap with Free Acne Serum

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Highlights:

Skin Doctor Herbal Acne Sulfur Soap with Free Acne Serum

For acne prone and oily skin with proven reduction of acne and pimples while nourishing and protecting the skin.

Sulfur Soap is a gentle face cleanser suitable for all skin types, specially for acne prone and oily skin as cleansing removes excess sebum. Finest formular, non-irritating and maintaining healthy skin. Also can be on body to prevent and reduce unwanted odor.
Acne Serum is natural serum for acne prone and oily skin that is ideal to clear congested pores, prevents emerging breakouts and gets rid of unsightly spots.

How to use:

Sulfur Soap: Gently massage creamy lather on wet skin. Leave on 1-2 minutes, rinse thoroughly, pat dry with a clean towel. Use 2-3 times daily or as often as needed.
Acne serum: After facial cleansing, evenly drop 1-2 drops of Herbal Skin Doctor Acne Serum and apply directly onto the affected area 2-3 times daily in the morning and at night.

15 AED

13% OFFFeatured

Fruit Of The Wokalí Whitening And Moisturizing Face Mask With Oat Extract And Hyaluronic Acid 30ml

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Highlights:

Fruit Of The Wokalí Whitening And Moisturizing Face Mask With Oat Extract And Hyaluronic Acid 30ml

Fruit of the Wokali Professional Care Oat Whitening and Moisturizing Facial Mask

Product type: Intensive hydrating face mask / Restorative treatment with natural oats

Main ingredients: Natural Oat Extract, Hyaluronic Acid, Vitamin E and Vitamin B3.

Main benefits:

Ultra-Powerful Hydration: Hyaluronic acid increases skin moisture by up to 99%, providing a natural source of vitality and freshness.
Whitening and Restorative Action: Helps even out skin tone and restores the skin barrier to reveal the skin’s natural beauty.
Rejuvenating Effect: Promotes visibly firmer, smoother and younger-looking skin thanks to the combination of essential vitamins and nutrients.
Moisture Retention: Creates a barrier that retains water in the dermal layers, instantly improving texture and smoothness.
Nourishing Formula: Oats and vitamin B3 soothe the skin while promoting a healthy, radiant appearance.

35 AED

20% OFFFeatured

Ujooba Nourished And Smooth Face Scrub Apricot And Lemon 150ml

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Highlights:

Ujooba Nourished And Smooth Face Scrub Apricot And Lemon 150ml

Experience the refreshing blend of apricot and lemon with Ujooba’s Brightening Face & Body Scrub. This unique formulation is designed to brighten, exfoliate, and invigorate your skin, leaving it smooth and radiant. The natural ingredients are perfect for all skin types, offering a soothing yet effective scrubbing experience.

Key Benefits:

Brightening Formula: Enriched with apricot and lemon, known for their natural skin brightening properties.
Exfoliating Action: Gently removes dead skin cells to reveal a more vibrant, healthy-looking complexion.
Nourishing Ingredients: Apricot deeply hydrates, while lemon helps to tone and refresh the skin.
Suitable for All Skin Types: Crafted to be gentle on the skin, making it perfect for both face and body use.

How to Use:

Moisten your skin with lukewarm water.
Apply a generous amount of scrub and gently massage in circular motions.
Rinse off completely with water.
Recommended use is 2-3 times a week for optimal results.

20 AED

18% OFFFeatured

Conditioner, Hair Care

Ab Naturals Jamaican Black Castor Oil Growth Simulating Conditioner

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Highlights:

Ab Naturals Jamaican Black Castor Oil Growth Simulating Conditioner

Transform your dry, damaged hair into a healthy, luscious mane with Ab Naturals Jamaican Black Castor Oil Growth Simulating Conditioner. Our unique formula, enriched with pure Jamaican black castor oil, nourishing avocado oil, and moisturizing shea butter, promotes hair growth, strengthens hair strands, and restores natural shine and softness.

45 AED

13% OFFFeatured

Cocopulp Lightening Cream 300ml

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Highlights:

Cocopulp Lightening Cream 300ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots ,Hydrates and protects the epidermis

The skin is soft, supple and radiant

35 AED

20% OFFFeatured

Cuticle Tint For Cleansing & Freshening Nails 60ml

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Highlights:

Cuticle Tint For Cleansing & Freshening Nails 60ml

Cuticle Tint is Formulated to Cleanse and freshen the nail and Cuticle area. It Contains 120ml and it Creates a Neat and Healthy Looking Nails after the Manicure And Pedicure. They Provide Protection for the Tissue that Grows New Cells to Build Nails. The Oil Can Also Help Improve the Health and Appearance of Your Nail.

20 AED