Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Eve Extra Brightening Face & Body Scrub With Apricot 500ml

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Eve Extra Brightening Face & Body Scrub With Apricot 500ml

Illuminate your skin with all natural ingredients blended to brighten and even skin complexion. Eve Extra Brightening Apricot Scrub for Face and Body is a deep cleansing facial and body scrub that uses apricot pit and walnut powder to quickly remove impurities from the skins surface and unclog pores, revealing a natural glow on all skin types. The addition of licorice root extract and vitamin C reinforces brightening components to even skin tone, targeting hyperpigmentation to lighten problem spots and leaving skin shining and even.

35 AED

10% OFFFeatured

Creams, Skin Care, Tubes

QEI+ Paris Active Efficacité Extreme Lightening Cream Gel 50gm

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QEI+ Paris Active Efficacité Extreme Lightening Cream Gel 50gm

QEI+ has elaborated a night treatment toning gel cream to fight against skin incidents and correct the complexion imperfections. Rich of the best toning plants and Shea Butter, Active Efficacité Extrême Lightening Gel Cream will give to your skin a real clarity and deep moisturisation.
USE : In the evening, after perfectly cleansing your skin with the QEI+ Active Efficacité Extrême soap, apply the gel cream on the dark areas with gently massages for a good penetration. We advise to use the Active Efficacité Extrême Cream in the morning.

135 AED

13% OFFFeatured

Lemon Glow Ultimate Lightening Serum 50ml

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Lemon Glow Ultimate Lightening Serum 50ml

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Lightening Serum combines Lemon Peel Oil, Lingonberry Seed Oil, Arbutin, and Mulberry Root Extract in a concentrated, fast-absorbing formula developed for oily, combination, and acne-prone skin. It helps visibly brighten skin, improve the appearance of uneven skin tone, and reduce the look of discoloration while leaving skin feeling fresh and smooth.

Enriched with moisturizing and antioxidant-rich ingredients, it helps support a healthier-looking complexion while layering easily beneath your treatment cream or gel. With continued use, skin appears clearer, more even-toned, and naturally radiant.

130 AED

17% OFFFeatured

RDL PlantCenta Whitening Soap 135g

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RDL PlantCenta Whitening Soap 135g

RDL PlantCenta anti-aging soap is especially formulated to decrease the visible signs of skin aging. It contains plant extracts which detoxify the skin against harmful elements from the environment. It is also formulated with alpha hydroxyl acids to rejuvenate the skin keeping it young and healthy.

25 AED

Enchanteur Body Lotion Alluring 500ml

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Enchanteur Body Lotion Alluring 500ml

20 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Beauty Cream With Extract Tumeric & Zafran 5 Days

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Super White Beauty Cream With Extract Tumeric & Zafran 5 Days

ntroducing Super White Beauty Cream, a brilliant fusion of turmeric and zafran, designed to elevate your skincare routine. This luxurious cream, crafted with all-natural ingredients, is perfect for anyone seeking a radiant complexion. Turmeric, renowned for its anti-inflammatory properties, works diligently to reduce acne and lighten dark spots, while zafran offers a wealth of antioxidants that enhance skin luminosity. These potent botanicals combine to create a cream that nourishes your skin deeply, revealing a smoother, brighter appearance. With an enticing 30g volume, this product is tailored for daily use, making it an ideal addition to your everyday self-care regimen. Experience how these powerful ingredients create a perfect balance between efficacy and gentleness, suitable for all skin types regardless of texture or sensitivity.

25 AED

11% OFFFeatured

Shower Gel, Skin Care, Tubes

New Light Grenadine Pomegranate Shower Gel 750 ml

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New Light Grenadine Pomegranate Shower Gel 750 ml

New Light Gel Douche Grenadine Pomegranate 750 ml The exfoliating Shower Gel NEW LIGHT cleans and embellishes your skin deeply. Its formula combined with honey moisturizes and cleanses your skin which become silky and refreshed.

Refreshing and hydrating shower gel with a pleasant pomegranate scent

Enriched with Zaban extract to brighten and even out skin tone

Gently cleanses without stripping the skin of its natural oils

Suitable for all skin types

40 AED

17% OFFFeatured

Kayenat Beauty Cream With Aleo Vera, Avocado, Papaya & Lycopene Large Pack

Face Cream, Skin Care, Spot Corrector

Kayenat Beauty Cream With Aleo Vera, Avocado, Papaya & Lycopene Large Pack

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Kayenat Beauty Cream With Aleo Vera, Avocado, Papaya & Lycopene Large Pack

The Intensive Avocado, Papaya, Aloe Vera & Lycopene enriched Beauty Cream helps to provide your skin what it deserves. It prevents expression wrinkles, nourishes the skin and makes it soft, brighter & healthy.

Helps in removing dark spots, acne marks, blemishes, freckles, uneven skin tone & tanning
Makes skin smoother, brighter & firmer
Hydrates & moisturizes skin while shrinking pores
Effective defence against dirt, impurities, sun damage & pollution

25 AED

10% OFFFeatured

Cocoa Glow Supreme Brightening Beauty Milk 500ml

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Cocoa Glow Supreme Brightening Beauty Milk 500ml

Lightening Strength: Gentle Radiance – Deeply Moisturizing for Dry Skin

Cocoa Glow Supreme Brightening Beauty Milk combines Cocoa Butter, Tamarind Seed Extract, Mulberry Root Extract, and Vitamin C in a rich, deeply moisturizing formula designed to help visibly brighten skin while improving the appearance of uneven skin tone. Formulated for dry and normal skin, it provides rich, lasting moisture while helping restore softness and improve the appearance of dull, dry skin.

Enriched with nourishing botanical extracts and conditioning ingredients, it helps improve the appearance of discoloration while supporting a smoother, healthier-looking complexion. With continued use, skin appears visibly brighter, softer, more even-toned, and naturally radiant.

540 AED

25% OFFFeatured

Kojie San Skin Lightening Classic Soap 135gm

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Kojie San Skin Lightening Classic Soap 135gm

The No. 1 Kojic Acid Soap for a lighter and even skin tone

Uses high-grade kojic acid that effectively makes skin lighter

Has Zero Pigment Light Technology that targets dark spots and uneven skin tone.

Clinically proven to lighten skin in as fast as 7 days.

Dermatologically Tested. Paraben Free.

15 AED

PRODUCTS ON SALES

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Serums, Skin Care

Citro Clear Body Serum 50ml

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Citro Clear Body Serum-50ml

Skin whitening accelerator the Citro clear milk based on lemon extract

Fight against acne and oily skin problem. Citroclear clarifies skin tone and brightens.its colour while proving smoothness and healthy look.

Citro clear Serum, is a miracle working oil that is formulated from the best plants extracts that instantly clears out uneven skin tone, Stretch marks, pigmentation, anti scar, excellent on stubborn jointed areas like the knuckles, elbows, knees, ankles and feet. … It is very safe and suitable for all skin

25 AED

25% OFFFeatured

R&D Care Rosemary & Kojic Whitening Shower Scrub 300gm

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R&D Care Rosemary & Kojic Whitening Shower Scrub 300gm

Instructions For Use

Use on wet skin in the shower, to remove dead cells from the surface of the skin. Rinse well with water.

15 AED

13% OFFFeatured

Eveline Mattifying 3D Sheet Mask

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Eveline Mattifying 3D Sheet Mask
An elegant 3D face mask with a llama design that gives you a sense of fun during your daily skin care.
Its formula contains black rice and aloe vera that clears blackheads from the skin.
It removes excess shine and dirt, leaving your complexion clear and flawless.
An ideal choice for healthy and smooth skin.

35 AED

33% OFFFeatured

Creams, Skin Care, Tubes

Melano Civic Carrot Gel 40gm

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Highlights:

Melano Civic Carrot Gel 40gm

Skin lightening and even tone

-Soothing and calming the skin from itching and inflammation

-Ideal for all skin types.

Civic Lightening Cream with sunscreen helps clear skin from all these imperfections, such as

skin discoloration. age spots.

20 AED

11% OFFFeatured

Xtreme Collection Strawberry Gel Scrub 500ml

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Xtreme Collection Strawberry Gel Scrub 500ml

Scrub away all the dead skin cells and impurities with this wonderful Xtreme Collection Gel Scrub. Through its unique formula of Strawberry, it gently exfoliates the residual grimes, removes the dark patches, purifies your skin, and leaves it fresh, smooth and hydrated.

Highlights

Purifying & moisturizing whitening face and body gel scrub.
Xtreme Collection Strawberry Gel Scrub 500ml

40 AED

13% OFFFeatured

Silky Cool Sulfate-Free Hair Serum With Keratin, Pro-Vitamin B5 & Aloe Vera Repairs Dry, Damaged & Frizzy Hair for All Hair Types 40ml

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Silky Cool Sulfate-Free Hair Serum With Keratin, Pro-Vitamin B5 & Aloe Vera Repairs Dry, Damaged & Frizzy Hair for All Hair Types 40ml

Transform your hair with Silky Cool Sulfate-Free Hair Serum, enriched with Keratin, Pro-Vitamin B5 and Aloe Vera extract. This lightweight formula deeply nourishes and conditions hair, leaving it soft, smooth and frizz-free.

This serum is perfect for all hair types and is specially designed to combat hair damage caused by environmental factors such as pollution, UV rays and heat styling. Its unique blend of ingredients strengthens hair from root to tip, promoting hair growth and preventing hair fall.

With regular use, this hair serum will improve hair texture, leaving it manageable and easy to style. Say goodbye to bad hair days and hello to silky, smooth tresses with Silky Cool Sulfate-Free Hair Serum.

35 AED

13% OFFFeatured

Face Wash, Scrubs, Skin Care

Yong Chin Raspberry Whitening Facial Scrub 175ml

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Yong Chin Raspberry Whitening Facial Scrub 175ml

Gently exfoliates dull surface cells to reveal clean, fresh and healthy looking skin.

YC Raspberry Whitening Facial Scrub is enriched with natural scrubs and various fruity extract to gently clean and fresh you skin.
– Exfoliates the skin.
– Removes dead skin cells.
– Leaves your skin white.
– Softens your skin and gives it a healthy looking.
Benefits of Raspberry extracts: Moisturizer & Vitamin E with natural fiber complex, which quickly and gently removes complexion dulling impurities.

35 AED

7% OFFFeatured

Hair Care, Hair Gel & Spray

Miracle 9 Honey & Avocado Wrap, Set, Twist Mousse 236ml

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Miracle 9 Honey & Avocado Wrap, Set, Twist Mousse 236ml

Experience soft, defined styles with the Miracle 9 Honey & Avocado Mousse. This lightweight styling mousse is enriched with natural moisturizing ingredients, including honey and avocado, to help nourish the hair while providing long-lasting hold and shine. Perfect for wrap, set, and twist styles, it adds structure without stiffness, leaving your hair looking healthy and radiant all day.

Key Features:

Lightweight formula for easy styling
Enriched with honey and avocado for added moisture
Ideal for wrapping, setting, and twisting
Provides long-lasting hold with a natural shine
Suitable for all hair types

65 AED

10% OFFFeatured

Pretty Cowry Peach Scrub 350ml

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Pretty Cowry Peach Scrub 350ml

Clean and gently exfoliate your complexion naturally. A natural source of salicylic acid, this natural scrub removes dirt and excess oil to deeply clean your pores. Finely ground Peach Stone gently exfoliates, removing dead skin cells as it polishes your skin for a smooth complexion.

45 AED

17% OFFFeatured

Skin Doctor Face & Body Scrub with Cucumber 1000ml

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Highlights:

Skin Doctor Face & Body Scrub with Cucumber 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Cucumber Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion
with an adequate amount of scrub then rinse.

50 AED

GIFT SET

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Bar Soap, Skin Care

A Bonne Papaya Honey Cream Soap 90gm

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A Bonne Papaya Honey Cream Soap 90gm

Enjoy taking shower and lather up with this special cleansing soap. It’s formulated from Papaya Extract and Vitamin C which help illuminate your skin tone & reduce dark spots. Honey Extract & Milk Protein effectively hydrate and help lighten your skin tone.

Gentle and delicate cream foam will make you feel fresh and relaxing and it’s good for helps removing dead skin and revealing new healthy skin. 3X Moisture Micro Scrub

W/ Nanowhite Gluta

Direction: Clean and nourish your face and body by gently rubbing the soap covered with delicate foam, then rinse off. Your skin will absorb the natural extracts and will be cleansed nourished and moisturized. After daily use, your skin will have a radiant glow and skin tone will be gradually and naturally lightened.

35 AED

31% OFFFeatured

Palmer’s, Cocoa Butter Formula with Vitamin E, Length Retention Hair + Scalp Oil 150ml

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Palmer’s, Cocoa Butter Formula with Vitamin E, Length Retention Hair + Scalp Oil 150ml

Palmer’s® Cocoa Butter Formula® Length Retention system with Biotin, fully strengthens hair with powerhouse natural protectants that help block brittleness, breakage and split ends to help hair achieve its optimal length.

Why Your Hair Will Love Cocoa Butter and Biotin Cocoa Butter: Contains nourishing properties that shield the hair strand from the harmful effects of styling damage.

Biotin: Helps to optimize the natural hair growth cycle and prevents hair from becoming brittle and fragile to reduce breakage.

Suggested use

Spray directly onto damp or dry hair and scalp in even sections.

45 AED

13% OFFFeatured

RDL BabyFace Solution N01 60ml

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RDL Babyface Astringent with Melawhite No1 60ml

RDL Babyface Astringent with Melawhite provides a smoother and lighter skin complexion for a youthful and radiant looking skin.

Provides a smoother and lighter skin complexion for a youthful and radiant looking skin.

Gently apply on face and neck areas.

Applied for anti-ageing, glow, fairness. Gives it a natural and youthful glow.

For skin pigmentation and reduces age spots.

Direction for Use: Moisten a piece of cotton with RDL Babyface Astringent with Melawhite. Gently apply on face and neck areas.

Warning and Precautions: Contains Menthol. Not to be used for children under 3 years of age. Avoid contact with eyes.

Store at temperature not exceeding 30C.

35 AED

7% OFFFeatured

Baby Lotion, Conditioner, Hair Care, Kids & Baby Care

Sunny Isle Kids Care Moisture-Rich Leave-In Detangler 236ml

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Sunny Isle Kids Care Extreme Hydrating Shampoo 236ml

Sunny Isle Kids Care Extreme Hydrating Shampoo is a moisture-rich formula designed to gently cleanse and hydrate children’s hair. Suitable for curls, coils, and waves, this shampoo is infused with Jamaican Black Castor Oil, coconut oil, and aloe leaf juice to help leave hair feeling soft, manageable, and refreshed.

Key Features:

Gently cleanses children’s hair without stripping moisture
Infused with Jamaican Black Castor Oil, coconut oil, and aloe leaf juice
Helps support softness, shine, and manageability
Suitable for curls, coils, and waves
Light, fresh scent
Ideal for kids with active lifestyles and frequent wash needs

How to Use:
Apply to wet hair, gently massage into scalp and hair, then rinse thoroughly. For best results, follow with Sunny Isle Kids Care Extreme Hydrating Conditioner.

Note: For external use only. Individual results may vary.

65 AED

17% OFFFeatured

Anti Stretch Marks, Oils & Moisturizer, Skin Care, Spot Corrector

Magic Beauty Cream 30gm

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Highlights:

Magic Beauty Cream 30gm

Magic Beauty Cream is Pakistan’s best-selling beauty cream, formulated with the perfect blend of Avocado and Milk Extracts. Designed to nourish, hydrate, and brighten your skin, this premium skincare solution is the ultimate choice for achieving a flawless, youthful glow.

Reduce Dark Spots
3x Faster Whitening Action
Anti-Aging
Whitening
Reduce Wrinkles & Freckles
Anti Bacterial for Acne

Ingredients:

Alpha Arbutin, Lincorice Extract, Sodium Assorbyl Phosphate, Lactic Acid, Natural Bees Wax, Kojic Acid, Tea Tree Oil, Goji Berry Extract, Aloe Vera Oil, Avocado Oil, Jojoba Oil, UVA & UVB Filters, Aqua &

25 AED

33% OFFFeatured

Creams, Skin Care, Tubes

White Express Classic Cream Tube 10 Days 50gm

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White Express Classic Cream Tube 10 Days 50gm

white express lightening body products are enriched with plant extracts that takes good care of your skin every day.it beautifies, soften and protect your body against dryness and give you lightness in 10 days. How to use: apply every morning and evening on a clean and healthy skin insisting on the dry parts. Distribute lightly and evenly. Avoid contact with eyes and express to the sun.

30 AED

15% OFFFeatured

Conditioner, Hair Care

Dax Super Light Pomade 397gm

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Highlights:

Dax Super Light Pomade 397gm

DAX Super Light Pomade is the perfect treatment for preventing dry hair and scalp, as well as dull looking hair. Daily application will help improve the overall condition and appearance of hair.

Use to prevent dullness and dry hair and scalp

Daily application improves the overall condition and appearance of hair

55 AED

17% OFFFeatured

New Face Beauty Cream for Men Extra Whitening Strength

Face Cream, Skin Care, Spot Corrector

New Face Beauty Cream for Men Extra Whitening Strength

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Highlights:

New Face Beauty Cream for Men Extra Whitening Strength

New Face Beauty Cream for Men is a specially formulated skincare solution designed to enhance skin brightness and reduce dark spots. With its 7-Day Whitening Formula, this advanced cream helps achieve a visibly fairer and more even skin tone.

Key Benefits:

Extra Whitening Strength – Formulated to brighten and even out skin tone.
7-Day Whitening Formula – Helps improve skin appearance in just one week.
Reduces Dark Spots & Blemishes – Targets uneven skin tone and discoloration.
Lightweight & Non-Greasy – Absorbs quickly for a fresh and smooth feel.
For Daily Use – Suitable for all skin types and ideal for regular skincare routines.

Achieve a fresh, confident look with New Face Beauty Cream for Men – your ultimate solution for healthy, radiant skin.

25 AED

25% OFF

Mekako Antiseptic Soap 100gm

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Mekako Antiseptic Soap 100gm

Mekako Antiseptic soap offers comprehensive protection for the skin, effectively combating a range of common skin issues. It acts as a reliable defense against problems like acne, blackheads, clogged pores, pimples, body itching, pruritus, and furfur. In addition, Mekako soap goes beyond its protective properties by enhancing the skin’s complexion, functioning as a skin whitener bath soap. It gently exfoliates the skin, removing dead skin cells, while effectively treating whiteheads and blackheads without causing dryness. With Mekako Antiseptic soap, you can enjoy healthier, clearer, and more vibrant skin.

15 AED

6% OFFFeatured

Creams, Eye & Lip Care, Skin Care, Sunscreen

Tocobo Vita Glazed Lip Mask 20ml

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Highlights:

Tocobo Vita Tone Up Sun Cream SPF50+ PA++++ 50ml

Tocobo Vita Tone Up sun cream is expertly formulated with vitamin fruit water containing moisture that protects from UV rays and is absorbed gently the moment it is applied. Its dewy smooth texture and pink tint perfectly tones up for make up base and feels like silky lotion. Enriched with 51% Hippophae Rhamnoids water and phytogenic vitamin fruits water, 20,000 ppm niacinamide PC (vitamin B3) and 60ppm cyanocobalamin (vitamin B12). 51% Hippophae rhamnoids and phytogenic vitamin water is rich in nutrients provides deep moisturization and nourishment. Niacinamide (vitamin B3) helps correct blemishes and marks on the skin, improve skin texture, reduce the appearance of dark spots, and even out skin tone. It increases antioxidant capacity, supports brighter, smoother and younger-looking skin. It helps calm the skin, reduce trans epidermal water loss (TEWL), and increase hydration in the skin’s uppermost layer. This makes niacinamide a beneficial skincare ingredient for those looking to promote hydrated, smooth, and even-toned skin. Vitamin B12 gives a pint tint to the cream and provides pink toned up base, promotes overall skin conditioning and helps for healthy skin.

75 AED