Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Oils & Moisturizer, Skin Care

Gluta White Vitamin C Essential Oils 6 In 1 Whitening Glowing Oil Spf 45 300ml

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Gluta White Vitamin C Essential Oils 6 In 1 Whitening Glowing Oil Spf 45 300ml

40 AED

6% OFFFeatured

CeraVe Moisturizing Cream Daily Face and Body 453gm

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CeraVe Moisturizing Cream Daily Face and Body 453gm

The delightfully invigorating Peach Blossom scent is light, fruity, and both gentle and reviving to help you feel and smell fresh all day long.
All day freshness, skin friendly scent
Gynecologist & Dermatologist tested, hypoallergenic, pH balanced, and formulated with vitamin E for delicate, smooth skin
No dyes, parabens or MIT preservatives
Available in 3 Scentsitive Scents: Peach Blossom, White Jasmine, and Spring Lilac

75 AED

33% OFFFeatured

Creams, Skin Care, Spot Corrector

Purec Pure Egyptian Giga & Argan Soap 200g

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Purec Pure Egyptian Facial Whitening & Firming Cream 50gm

Purec Egyptian Facial Whitening & Firming Cream give you a fair and flawless complexion. It reduces signs of skin ageing and increases the luminance and vibrancy of your skin. The skin appears more plum & radiant after judicious use.

Usage:

Apply liberally to clean face and gently massage into skin using small circular motion until fully absorbed. It is suitable for all skin types.

30 AED

11% OFFFeatured

Advanced Clinicals Hyaluronic Acid Hydrating Anti-Aging Face Gel Cream 59ml

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Advanced Clinicals Hyaluronic Acid Hydrating Anti-Aging Face Gel Cream 59ml

Tired of heavy, oily creams? AC has got you covered! Get all the moisture you need for extra-dry skin without a heap of heavy oils. Moisture Boost Hyaluronic Extra Dry Skin Gel Cream provides a burst of hydration and softness for instant radiance. Hyaluronic Acid is a humectant that helps draw in moisture, boosting luminosity and revealing soft, supple skin that glows. Formulated with Vitamins B12, C, and E to promote youthful radiance. Verified and lab tested, this Moisture Boost Hyaluronic Acid will leave your skin feeling hydrated and dewy. Clean Beauty, Paraben-Free, Alcohol-Free, Phthalate-Free, and made in the USA with globally sourced materials.

Dermatologist & Allergy Tested.

85 AED

17% OFFFeatured

Skin Doctor Matcha Green Tea Hand Cream 100ml

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Skin Doctor Matcha Green Tea Hand Cream 100ml

Nourish your skin with our smoothing Skin Doctor Matcha Green Tea Hand Cream. Nature’s touch for soft, radiant hands.

How to use

Apply a small amount of hand cream to clean, dry hands and massage it in until fully absorbed.

25 AED

14% OFFFeatured

SH-18 Premium Skin Lightening Cream 50gm

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SH-18 Premium Skin Lightening Cream 50gm

SH-18 Premium Skin Cream is a 12-pack bundle of creams formulated from natural extracts and antioxidants. Rich in vitamins and hydrators, this cream is a safe and effective way to reduce the appearance of blemishes and achieve a brighter, more even skin tone. With regular use, SH-18 helps to maintain your skin’s natural healing capabilities to ensure a healthy, radiant complexion.

30 AED

10% OFF

PrettyBe 5in1 Face & Body Scrub Goat Milk 550ml

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PrettyBe 5in1 Face & Body Scrub Goat Milk 550ml

45 AED

11% OFFFeatured

Shower Gel, Skin Care

ActiveX Musk & Amber Exfoliating Body Wash Deep Cleansing & Gentle Body Scrub Shower Gel 1000ml

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ActiveX Musk & Amber Exfoliating Body Wash Deep Cleansing & Gentle Body Scrub Shower Gel 1000ml

Enjoy a refreshing cleansing and exfoliating experience with ActiveX Exfoliating Body Wash Musk & Amber. Specially formulated to combine effective cleansing with gentle exfoliation, it helps remove dead skin cells while washing away dirt, excess oil, and daily impurities.

The exfoliating particles help smooth rough areas such as elbows, knees, and heels, while moisturizing ingredients leave skin feeling softer and refreshed after every shower. The warm Musk & Amber fragrance provides a rich and sophisticated scent for a luxurious bathing experience. Suitable for daily use and all skin types.

Highlights

Gently exfoliates dead skin cells for smoother-feeling skin
Deep cleansing formula removes dirt, oil, and impurities
Helps improve the feel of rough and dry areas
Leaves skin feeling fresh, clean, and revitalized
Enriched with moisturizing ingredients for added softness
Luxurious Musk & Amber fragrance
Large 1000ml bottle for long-lasting use

40 AED

20% OFFFeatured

Asian Secret Oil Arbutin Body Nourishing Argan Oil 300ml

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Asian Secret Oil Arbutin Body Nourishing Argan Oil 300ml

Experience the luxurious feel of Asian Secret Oil Arbutin Body Oil, a premium body oil designed to nourish and moisturize the skin while leaving it feeling soft, smooth, and radiant.

Formulated with argan oil and skin-conditioning ingredients, this lightweight body oil absorbs easily into the skin without leaving a heavy or greasy residue. It helps improve the appearance of dry-looking skin while enhancing the skin’s natural glow.

Perfect for daily use, Asian Secret Oil Arbutin Body Oil can be incorporated into your skincare routine to help maintain soft, supple, and healthy-looking skin.

Benefits

✔ Helps moisturize dry-looking skin

✔ Leaves skin feeling soft and silky

✔ Lightweight and fast-absorbing

✔ Helps improve the appearance of dull-looking skin

✔ Enhances the appearance of radiant skin

✔ Suitable for daily use

✔ Contains nourishing argan oil

120 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Pure Grapeseed Oil 150ml

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Mamado Aromatherapy Pure Grapeseed Oil 150ml

Mamado aromatherapy 100 percent pure grapeseed oil is light odourless and multipurpose oil with mild astringent and emollient properties.
This versatile oil contains several vital fatty acids.
Its rich, silky texture is wonderful for soothing away dryness and irritation and is appropriate for all skin types since it wont clog pores or cause break outs.

40 AED

PRODUCTS ON SALES

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19% OFFFeatured

Hair Care, Shampoo

Mane-N-Tail And Body Shampoo 355ml

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Mane N Tail Color Protect Conditioner 355ml

Makes hair feel soft and smooth, helps with detangling and combing

Deeply moisturizes and nourishes the hair

Adds natural thickness & volume to the strands

65 AED

14% OFFFeatured

Dr. Rashel Vitamin C Whitening & Anti-Wrinkle Facial Wash 80gm

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Dr. Rashel Vitamin C Whitening & Anti-Wrinkle Facial Wash 80g

A face wash enriched with Vitamin C, specially designed for dry and sensitive skin. It helps to lighten the skin, remove pigmentation and unify its color, as well as fight signs of aging and reduce the appearance of wrinkles and fine lines. Benefits and features: It helps to lighten the skin, remove pigmentation and dark spots. It helps to unify skin tone and reduce the appearance of dark spots. It reduces the appearance of wrinkles and fine lines and improves skin elasticity. It moisturizes the skin and maintains its moisture. It soothes the skin and reduces redness. It is suitable for dry and sensitive skin. How to use: Wet your face with warm water. Put an appropriate amount of the wash on the palm of your hand and massage it until it becomes foam. Apply the foam gently to your face and neck in circular motions. Avoid the eye area. Rinse your face well with warm water. Dry your face with a soft towel. Warnings: For external use only. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water. Discontinue use if irritation or sensitivity occurs. Keep out of reach of children. Store in a cool, dry place, away from direct sunlight.

30 AED

5% OFFFeatured

Carrot Glow Exfoliating Purifying Soap 200gm

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Carrot Glow Exfoliating Purifying Soap 200gm

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Exfoliating Purifying Soap combines the Carrot Oil & Vitamins A, K, E Complex with natural Apricot Seed Extract in an exfoliating cleansing bar formulated to help remove dull surface buildup while promoting a brighter, more even-looking complexion. It gently cleanses away impurities, excess oil, and dead skin cells, leaving skin feeling refreshed, smoother, and visibly healthier.

Gentle exfoliation helps reveal softer, more radiant-looking skin while preparing the face and body for the rest of your Carrot Glow skincare routine. With continued use, skin appears brighter, smoother, more even-toned, and naturally radiant.

95 AED

8% OFFFeatured

Conditioner, Hair Care

Creme of Nature with Argan Oil Pure-Licious Co-Wash Cleansing Conditioner 355ml

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Creme of Nature with Argan Oil Pure-Licious Co-Wash Cleansing Conditioner 355ml

Revitalize Curls with the Perfect Cleanser

Creamy Hydration Co-Wash is a light-weight, color-safe formula infused with Argan Oil from Morocco, that gently cleanses and removes product residue. It hydrates natural tresses to deliver unstoppable frizz-free curls, coils, kinks and waves.

Benefits

Ideal for Cleansing all Curl Types
Sulfate-Free & Color Safe
Optimal Finger-Detangling
Adds Moisture & Shine for Thick, Curly Hair

How To

Wet hair completely, and apply a generous amount to roots and massage product through to ends. Leave on for 3–5 minutes to allow product to deeply nourish and cleanse hair. Rinse thoroughly, removing all traces of product.

WARNING: Avoid contact with eyes. Keep out of reach of children.

60 AED

11% OFFFeatured

Scrubs, Shower Gel, Skin Care

LightUp Gold Correcting Cream 200ml

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LightUp Gold Correcting Cream 200ml

Light Up Gold anti- aging cream effectively clarifies the skin and fights against its aging. It targets damaged areas of your skin to fight against hyperpigmentation thanks to the Vita-Clariant complex based on vitamin C and Glutathione. Its concentration in collagen enriches its formula with antioxidants which promotes cell renewal. This cream moisturizes and clarifies the skin by harmonizing the complexion. Light up softens and gives radiance to your body while smoothing your features. It fades stretch marks and scars on your skin.

40 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 5.73 Light Tobacco Brown 100ml

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Bolony Hair Color Cream 5.73 Light Tobacco Brown 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

25% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Skin Doctor Strawberry Jelly Lip Balm 9gm

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Skin Doctor Strawberry Jelly Lip Balm 9gm

Enriched with vitamins E & C, offers long-lasting relief for dry and chapped lips.

Skin Doctor Strawberry Jelly Lip Balm deeply moisturizes and nourishes the lips while forming a protective barrier to lock in hydration and prevent dryness. Its soothing formula helps keep lips soft, smooth, and well-hydrated.
Key Benefits:
Enriched with Vitamins E & C for nourishment and protection
Provides long-lasting relief for dry, chapped lips
Forms a moisture-locking barrier to keep lips soft and hydrated

How to use:

Apply a thin layer on the lips. Use as often as needed.

15 AED

10% OFFFeatured

Piment Doux Concentrate Classic Lightening Cream 300ml

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Piment Doux Concentrate Classic Lightening Cream 300ml

Piment Doux Concentrate Cream milk with fruit acids is a complex designed to lighten, purify and hydrate your skin. Rich in vitamin A and E. It preserves your skin, softens, refreshes, and makes it so much more radiant.

45 AED

17% OFFFeatured

Alattar Almonds Oil with Moroccan Oils Set for Hair Treatment

Hair Care, Hair Oil, Hair Scalp Treatment

Alattar Almonds Oil with Moroccan Oils Set for Hair Treatment 200ml

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Alattar Almonds Oil with Moroccan Oils Set for Hair Treatment 200ml

Almonds oil from Al Attar works with a group of Moroccan oils to treat damaged and brittle hair and fills the voids in the head. Almonds oil from Al Attar contains a rich group of Moroccan oils that work to stop hair loss and help hair grow quickly and give it luster and luster.

Benefits and Features:

Almonds oil from Al Attar contains a group of Moroccan oils that nourish the hair and make it soft.
Al-Attar Almonds Oil treats damaged and brittle hair.
It stops hair loss and fills in the blanks in the scalp.
It works to prolong the hair and strengthen the follicles.
It increases the shine and luster of the hair, making it look decent and beautiful.

How to use:

Apply the oil to the hair, then massage the scalp with the hand for one minute, then wash the hair. For double results, you can leave the oil on the hair overnight and wash the hair in the morning.

Warnings:

For external use only.

Keep in a cool, dry place.

keep away from the reach of the children.

25 AED

10% OFFFeatured

Creams, Oils & Moisturizer, Skin Care

DH7 Paris Gold Day Cream Mattifying 50ml

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DH7 Paris Gold Day Cream Mattifying 50ml

DH7 Gold Day Cream Mattifying have been made for your face. It will give you a complexion more matte.
Liste INCI : Aqua, Paraffinum Liquidum, Glycerin, Cetyl Alcohol, Hydrogenated Palm Glycerides, Prunus Amygdalus Dulcis oil, Dimethicone, Kojic Acid, Ethylhexyl Methoxycinnamate, PEG-75 Shea butter Glycerides, Polysorbate 20, CI 77019 (Mica), CI 77891 (Titanium Dioxyde), Pearl powder, Maris salt, Tocopherol

180 AED

GIFT SET

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17% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Noor Herbal Aloe Vera Beauty Cream

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Highlights:

Noor Herbal Aloe Vera Beauty Cream

Noor Herbal Aloe Vera Beauty Cream is a whitening cream made to support brighter, smoother, and more even-toned skin. Formulated with aloe vera and active ingredients, it helps improve overall skin appearance while giving your skin a fresher and healthier look. Among best creams for daily skincare, it is designed to boost radiance and promote a more even complexion. Its nourishing formula makes it a great choice for those looking for best whitening creams that help enhance natural glow and softness.

Benefits

Helps promote brighter and more even-toned skin
Supports reduction of hyper-pigmentation and dark spots
Helps improve the appearance of acne scars and marks
Boosts skin radiance for a healthier-looking complexion

Ingredients

Alpha Arbutin, Phenylethyl Resorcinol, Glycyrrhiza Glabra Extract, Sodium Ascorbyl Phosphate, Kojic Acid Dipalmitate, Niacinamid, Tocopheryl Acetate (as an Antioxidant), Almond Oil, Avocado Oil, Aloe Vera Extract

How to Use?

Apply Noor Herbal Aloe Vera Beauty Cream on affected areas twice a day.
Gently massage into the ski

25 AED

20% OFFFeatured

Body Mist, Deodorants & Antiperspirants, Fragrances, Gift Sets

Lady Diana Posh Perfumed Body Spray 200ml

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Lady Diana Posh Perfumed Body Spray 200ml

Lady Diana Perfume Body Spray Makes Your Day Fresh and Fragrant. Lady Diana Wholesale Body Sprays and Perfumes is the Famous Brand in UAE, Africa, Asia, and Europe. Ideal for Daily Use. Buy Bulk from Fakhruddin Trading for Best Prices

20 AED

12% OFFFeatured

Conditioner, Hair Care

Cantu Shea Butter for Natural Hair Hydrating Cream Conditioner, 740ml

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Cantu Shea Butter for Natural Hair Hydrating Cream Conditioner, 740ml

The Cantu Shea Butter Hydrating Cream Conditioner is a moisturizing and nourishing conditioner specially developed for natural hair. Enriched with high-quality shea butter and nourishing oils, this conditioner provides intensive moisture, detangles the hair and improves combability.

The creamy formula of the Hydrating Cream Conditioner penetrates deep into the hair to revitalize and strengthen dry and damaged hair. It leaves hair soft, smooth and easy to comb, while locking in moisture and reducing frizz. The result is healthy and nourished locks with natural bounce.

After shampooing, apply Cantu Shea Butter Hydrating Cream Conditioner to damp hair. Distribute evenly from roots to ends and leave in for 3-5 minutes. Rinse thoroughly and style your hair as usual. For intensive care, you can also use the conditioner as a leave-in by leaving a small amount in the hair.

Use Cantu Shea Butter Hydrating Cream Conditioner to moisturize, detangle and condition your natural hair while reducing frizz and improving hair health.

75 AED

13% OFFFeatured

CeraVe Foaming Cleansing Gel 88ml

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Highlights:

CeraVe Foaming Cleansing Gel 88ml

Cerave foaming cleanser was developed with dermatologists to deeply cleanse, remove excess oil and refresh the skin without over-stripping it or leaving it feeling tight and dry. A gentle, foaming gel cleanser for normal to oily skin on the face and body. Specifically formulated for sensitive skin that is normal to oily and prone to discomfort and imperfections. This gently foaming gel deeply cleanses and removes oils, dirt and makeup without disrupting the protective skin barrier of the face. Suitable for normal to oily skin. Cleanses and purifies. Fragrance free, soap free and hypoallergenic. With 3 essential ceramides to protect skins natural barrier. Recommended use in conjunction with CeraVe Facial Moisturising Lotion.

65 AED

8% OFFFeatured

Bigen Men’s Beard Color natural Brown B104 20g+20g

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Highlights:

Bigen Men’s Beard Color natural Brown B104 20g+20g

Leaves no trace on the skin “It provides perfect coverage of graying without leaving any color on your skin”

A non-liquid cream, it is a “high viscosity cream that covers the beard hair without falling out”

Quick application as it is “easy to apply to any part of the beard hair, even if it is short”

How to use:

Put the same amount of cream from both tubes into the mixing bowl.
Apply the cream to the non-wet hair of the beard, mustache and sideburns.
Wait one minute and then rinse the hair with water and shampoo it well.

Warnings and precautions:

For external use only, avoid use on bruises.

Stop using the blades if a rash or skin irritation occurs.

60 AED

14% OFFFeatured

Bioskin Lightening Body Lotion 250ml

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Bioskin Lightening Body Lotion 250ml

Bioskin Body Lotion moisturizes and lightens your skin gradually. The pomegranate extracts it contains enhance its protective action thanks to the antioxidant properties of the pomegranate. Your skin regains firmness, softness and radiance.

30 AED

11% OFFFeatured

Conditioner, Hair Mask, Hair Care

Melano Ectavita Shea Butter Hair Mask 1000gm

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Melano Ectavita Shea Butter Hair Mask 1000gm

Ectavita hair mask With Shea Butter for dry and damaged hair, it repairs split ends and gives hair softness and shininess.

40 AED

12% OFFFeatured

Shower Gel, Skin Care

Fifty’s Beauty Ageless E-Z Complex Reduces signs of stretch marks 135ml

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Fifty’s Beauty Ageless E-Z Complex Reduces signs of stretch marks 135ml

E-Z Complex Reduces signs of stretch marks 135ml (4.6 fl oz)

Fifty’s E-Z Complex helps to improve the appearance of scars, stretchmarks and to even out skin tone. It is also highly effective for ageing and dehydrated skin

This light, non-greasy complex absorbs easily to ensure the target delivery of its unique combination to nurture your skin with vitamin A and E & C and the natural extracts, Shea butter, Cashew nuts oil, Calendula oil and other natural bioactive and moisturizing extracts.

75 AED

20% OFFFeatured

Yong Chin Whitening Pearl Soap 130gm

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Highlights:

Yong Chin Whitening Pearl Soap 130gm

Nourishing soap with natural pearl extract that cleanses and eliminates dead cells on the surface of your skin.

YC Whitening Pearl Soap with natural pearl extract helps your skin look younger and firmer naturally.
It exfoliates and eliminates dead cells that are on the surface of your skin.

How to use:

Apply gently on face and body, daily use for effective results.

20 AED

5% OFFFeatured

Purec Pure Egyptian Gold 3X Half Cast Shower Gel 1000ml

Shower Gel, Skin Care

Purec Pure Egyptian Gold 3X Half Cast Shower Gel 1000ml

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Purec Pure Egyptian Gold 3X Half Cast Shower Gel 1000ml

Purec Egyptian Gold 3X Half Cast Shower Gel is a luxurious bathing indulgence inspired by the ancient beauty rituals of Egypt. This exceptional shower gel is carefully formulated to provide a triple-action experience, leaving your skin feeling gloriously pampered, brightened, and rejuvenated.

Enriched with the opulence of pure gold particles, Purec Egyptian Gold 3X Half Cast Shower Gel offers a showering experience like no other. The infusion of 24-karat gold provides a touch of decadence, helping to stimulate collagen production, promote firmness, and reduce the appearance of fine lines, giving your skin a radiant and youthful glow.

Combining the power of Half Cast technology with skin-nourishing ingredients, this shower gel delivers a transformative experience. Half Cast technology targets skin brightening, helping to fade dark spots and even out skin tone, leaving you with a luminous and flawless complexion.

95 AED